Welcome back to the Untitled SEO Podcast, brought to you by SEO Daily! In today's episode, our host Andrew Laws delves into the often misunderstood topic of 404 errors and why Google suggests we shouldn't sweat it too much.

Highlights of the episode:

• Understanding 404 Errors: What are they, and how do they appear during SEO audits? Andrew explains the basics and why these errors can impact user experience negatively.
• Types of 404 Errors: Learn about the different kinds of 404s, from the straightforward to the bizarre ones that never existed on your site.
• Google's Perspective: Featuring insights from Google's Gary Illyes, Andrew discusses how Google views 404 errors and their real impact on your website's ranking.
• Practical Tips: How to handle legitimate 404s that affect user navigation versus the 'fake' ones that Google advises you can ignore.
• SEO Strategies: Andrew shares tips on converting users landing on 404 pages and strategies for handling discontinued products.

Additional Resources:

• Andrew mentions a helpful article from Search Engine Journal, which further explores this topic. Make sure to check it out through this link https://www.searchenginejournal.com/google-on-404-errors-and-ranking-drops/514377/

Call to Action:

• If you've noticed any quality changes in today's recording, let us know—Andrew's testing out new recording setups to enhance your listening experience.
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For more information and resources, visit our website at yeseo.io.

Thanks for tuning in, and remember to check back tomorrow for more invaluable SEO tips and updates!