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The Filter - week 16
20 Plays8 months ago
Welcome to this week's episode of The Filter, brought to you by Yeseo. In this episode, Andrew Laws delves into some pressing topics at the intersection of technology and strategy. First up, we explore how SEO can be enhanced through accessibility, ensuring your website is optimised not just for visibility but also for usability by all. Next, we tackle the concerning trend of fake DMCA threats being used to manipulate SEO rankings—a must-listen for anyone managing online content. We wrap up with a look at the latest strategies for boosting your presence on LinkedIn according to new studies. Remember, the only way to access the articles discussed is by subscribing at yeseo.io/subscribe. Tune in to stay ahead in the digital space!
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Transcript
Introduction to The Filter
00:00:01
Speaker
Hello, my name's Andrew Lawes, and welcome to The Filter, part of the podcast network of Yes EO. The Filter, each week we send out interesting articles. It's kind of like a bit of a swat analysis. What's not, what you need to pay attention to, and we leave out the stuff you don't have to pay attention to.
00:00:19
Speaker
I don't put the links to any of the articles in the podcast notes or on the YouTube notes or on the LinkedIn notes if you're watching this on video. The only way to get them is to subscribe and you can do that by going to yeseo.io forward slash subscribe. Right then, let's crack on.
SEO and Accessibility
00:00:39
Speaker
Three stories this week, the first one. There's a good article I posted. It's called the intersection of SEO and accessibility, optimizing for all users.
00:00:48
Speaker
Optimizing for people with disabilities, just generally making your website more usable is an absolute must have for SEO. The nice thing is that for some people, depending on how competitive your niche is, you can just do that. Just fix your website and you'll rank better.
00:01:06
Speaker
I mean, that's a lovely, easy SEO task. We're not going to go into the details because they'll be different for everyone.
Navigating Fake DMCA Threats
00:01:14
Speaker
Next story I've put in because, well, let me tell you the title. The title is, fake AI law firms are sending fake DMCA threats to generate fake SEO gains.
00:01:28
Speaker
Right, you can read the article if you like, because it is interesting, but it's a reminder that if somebody contacts you and asks you for money related to anything to do with your website, and you don't know why, or don't know who they are, consult a professional. Speak to me if you want. Anyone here at Yesit will be happy to help you. There's been a lot more
00:01:50
Speaker
letters and emails circulating recently and going to people we know we've seen happen that say you've used images on your website that you don't own. Now you have to pay this incredibly high license fee.
00:02:04
Speaker
contact a professional, contact somebody, because they are very rarely real. And even if they are real, you don't necessarily need to cob up straight away. So this is just a bit of a reminder that there's wrong ends out there, unfortunately. Sorry, that'll be the threat part of the SWOT analysis week.
LinkedIn Posting Strategies
00:02:21
Speaker
Third story headline is LinkedIn's most effective posting strategies unveiled by new study. I've included this because people are always running studies to figure out the LinkedIn algorithm. This is quite a big one, so I'd be quite interested to know if your experience
00:02:39
Speaker
of LinkedIn tallies with the findings of this survey. We're always trying to figure out how to get more reach on any network, but LinkedIn seems to have the smartest algorithm, so personally I just post naturally, like a natural human being would. But have a look at the article because there are folks who are getting more coverage and more people's eyeballs on their posts
00:03:02
Speaker
by trying a few little tactics.
Conclusion
00:03:05
Speaker
And that is it for this week's edition of The Filter. Thank you for watching, thank you for listening, thank you for subscribing. Crack on!