In this week's episode of The Filter, Andrew returns from the ActionCoach Biz X conference to dive into some intriguing tech and SEO updates. Don't forget, the only way to access the articles discussed is by subscribing to The Filter email at Yeseo.io.

Find out about ActionCoach and get a free session here - https://yeseo.io/go/actioncoach-thefilter

What's in this episode:

1. Brave AI Integration: Brave Browser is stepping up its game with a new AI search function. Unlike traditional search engines, Brave AI presents results in a format akin to conversational AI platforms but still provides direct links to source articles. Andrew explores how this could shift SEO dynamics.
2. Google Chrome and Third-Party Cookies: A major update is on the horizon as Google Chrome plans to block third-party cookies. This could have significant implications for privacy, website functionality, and digital marketing strategies. Andrew discusses what this means for business owners and website operators.
3. The End of HARO: Help A Reporter Out (HARO) has been a vital tool for journalists and SEO experts seeking authoritative backlinks through high-quality journalistic content. However, it's being phased out and replaced due to challenges including AI spam. Andrew shares his experiences and mixed feelings about this change.

Remember, to forward this episode to anyone you think should catch up on these tech and SEO insights, and maybe give your mum a ring too!