Instagram dips, 16 tips for failing rankings & Google buys Hubspot - The Filter

In this week's episode of *The Filter*, hosted by Andrew Laws from Yeseo, we delve into the latest developments in social media and SEO that could impact your digital marketing strategy. This episode focuses on critical updates from Instagram and Google, as well as valuable SEO resources to help improve your website's ranking.

**Show Highlights:**

- **Instagram Reach Challenges:** Discussion on the noticeable decline in post reach on Instagram, mirroring past trends seen on Facebook. Andrew explores the reasons behind this change and the platform's response to the concerns raised by influencers and marketers.

- **16 Reasons Why Your Page Isn't Ranking on Google:** A look into a comprehensive resource that outlines common pitfalls in SEO practices. This segment is especially useful for those who have been managing their SEO but haven't seen the desired results. Andrew emphasizes the importance of this list for diagnosing and addressing ranking issues.

- **Google's Potential Acquisition of HubSpot:** Analysis of the rumors surrounding Google's interest in acquiring HubSpot. Andrew shares his thoughts on how this acquisition could influence the digital marketing tools landscape, expressing reservations about the potential integration with Google Workspace.

**Key Takeaways:**

1. **Understanding Instagram's Algorithm Changes:** Insight into the factors that may be affecting your content's visibility on Instagram.

2. **SEO Best Practices:** Highlighting essential checks and adjustments that can make a significant difference in your website's Google ranking.

3. **The Future of Digital Marketing Tools:** Speculation on how Google's acquisition of HubSpot could reshape the availability and functionality of marketing and CRM tools.

**Call to Action:**

For detailed insights and access to the articles discussed in this episode, subscribe to *The Filter* email at [yeseo.io/the-filter](https://yeseo.io/the-filter). Additionally, listeners interested in deeper discussions on SEO can check out the daily SEO podcast at [yeseo.io/podcast](https://yeseo.io/podcast) for daily updates and tips.

**Closing Thoughts:**

This episode of *The Filter* brings to the forefront the evolving challenges and opportunities within social media marketing and SEO. Whether you're grappling with Instagram's changing algorithms or looking to refine your SEO strategy, staying informed is key to navigating these shifts successfully. Join us next time for more insights and updates in the world of digital marketing.