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Break, Build, Become: The Anthony Amunategui Way image

Break, Build, Become: The Anthony Amunategui Way

S2 · The Organic Matrix
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Have you ever felt like your imperfections were holding you back? What if you could turn them into your strengths, your unique signature, making you stand out in the crowd? On our latest podcast episode, we dive deep into the transformative journey of Anthony Amunategui, founder of CDO Group. He shares powerful insights on accepting vulnerabilities, investing in people, and exploring spirituality from diverse perspectives. What life-changing advice did Anthony pick up from L. Ron Hubbard's communication course? How did he turn his life around seven years ago?

Tune in to hear Anthony's awe-inspiring journey - a testament to personal responsibility, the power of change, and potential growth when we face our demons head-on. Discover how this construction giant found his path to personal and professional success, inspiring many along the way.

For more amazing content, make sure to visit Anthony's platform at Resonate Recordings to deepen your understanding of his journey and his work. Don't forget to follow our page for your life guide in your pocket, and stay tuned for more invaluable tips and inspiration from our diverse array of guests! Click the link in our bio to listen to this incredible episode. Trust us, you wouldn't want to miss it!

Find our past episodes and tools to navigate through your Matrix on our website WWW.OrganicMatrix.net

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Transcript

Addressing Self-Doubt and Fear in Growth

00:00:06
Speaker
If you're on a journey of personal and professional growth, you know that the road can sometimes be challenging. You may be struggling with self-doubt, fear of failure, or feeling overwhelmed by competing demands on your time and energy. Perhaps you're seeking guidance and mentorship to help you navigate the challenges of entrepreneurship and business.
00:00:25
Speaker
Or, looking for inspiration and practical advice to help you achieve your goals.

Anthony's Business Growth Strategies

00:00:30
Speaker
In this episode of The Organic Matrix, we sit down with Anthony, founder of CDO Group, a national commercial construction firm with over 25 years of experience in the industry. Anthony shares his insights on what sets successful companies apart, how to build a thriving business in a rapidly changing world, and the strategies and habits that have helped him grow as a leader.
00:00:54
Speaker
Whether you're looking for personal or professional growth, Anthony's wisdom and experience can help you overcome the obstacles you face on your journey. Looking for career advice, personal development tips, or inspiring stories? Are our matrix mentors have you covered? Don't miss out. Bookmark our podcast and follow us on social media for a life guide in your pocket.
00:01:13
Speaker
Good morning, Anthony. Welcome to The Organic Matrix. Good morning, Samantha. I am so excited to be on. I love your show, your guests. I feel honored to be on the show today. I have listened to a lot of your shows and I just feel overwhelmingly honored to be here today. Thank you for having me.
00:01:30
Speaker
It's an honor.

From Stock Brokerage to Construction

00:01:32
Speaker
Can you tell us about your journey starting CDO Group and what inspired you to enter the construction industry? You know, that's a big question, right? The journey is, it's a big conversation. If you would ask me when I was young, if I was going to become a construction guy, I'd be like, no way. I was going to become an accountant. I thought my mother wanted me to be a butcher when I was a kid.
00:01:53
Speaker
She thought if I worked in a butcher shop as a kid, as a clean up kid, she thought, if you work in a butcher shop, you'll always be able to eat. She wanted me to be safe and she had this great idea for what safety was. I didn't know how to do that, but as I worked my way through school and I got out of high school, I worked in a brokerage firm. Back then, there was a stock brokerage firm. It was a lot like Wolf of Wall Street. It was just like that.
00:02:17
Speaker
Like literally a penny stock firm selling penny stocks. It was shady and shifty, but fun. It was an exciting place. I worked in Boca Tom, Florida. I worked for this old Jewish man that just busted my chops. He busted my chops every single day. But he was like this amazing guy. He was actually a tough guy to work for, but he taught me how to sell.
00:02:38
Speaker
And I would tell you that one of the biggest gifts was that he taught me to get on the phone and he'd have me call two or 300 people a day. I literally start on the East Coast in the morning and finish on the West Coast at night. And he would have me keep the phone next to my ear and I would just literally die. He said, you can never put it down. Never put that phone down. You just keep dialing all day long. And at first I was so, you know, it was tough, right? But he would say to me, kid, you want to make money?
00:03:01
Speaker
I'm like, all right, I want to make money. There are people in my office who are making like 20,000 bucks a month. I'm like, man, I'm just a little broke kid in Florida, a little redneck kid in Florida. I'm like, I want to make 20 grand a month. And people, you know, kids my age were making, you know, driving, you know, Porsches and having air made ties and $2,000 suits. And I'm like, man, I want to do that. And, you know,
00:03:21
Speaker
Ultimately, it was one of those things where I learned to sell. And right as I got my license to become an actual broker, because I had to work for this guy for a couple of years, as I got my license to get at the stock market crashed. And I got to tell you, Samantha, that was the biggest gift to happen, right? I end up leaving that business. I started a detailing business.

Learning and Overcoming Early Financial Struggles

00:03:39
Speaker
And then from there, I started a painting company and I worked my way through, I went back to college. And not that I was ever good at school, I was terrible. Samantha, I sucked at school.
00:03:48
Speaker
In fact, teachers to me sound like the peanuts. It sounded like that. I could never sit in a classroom long enough to enjoy it. It wasn't my thing. There are other people who love school, and God bless them, but it wasn't my thing. I worked my way through school painting houses. School wasn't really for me. It was things where I just didn't really ever get into it.
00:04:08
Speaker
I couldn't relate to them. When people talk at me, it really never worked. I really needed that experience. For every year I would get into school, I'd try to do a new semester, but my entrepreneurial experience always wanted me to win out.
00:04:22
Speaker
I made great money doing it, and I would get my friends to help me do it. And I grew that, and I finally got some commercial projects. And I got this one project called Discovery Zone. It's a playground for kids. And everything in it was a different color, right? And I got a... I worked for this contractor, and he kind of took me, right? He way underpaid me.
00:04:40
Speaker
But I learned. I learned how to do commercial projects. And that was the key. Ultimately, I didn't make any money, but I learned how to show up on a job site. I learned how to go to a mall. I learned how to work on what I needed to wear and how I needed to act. And it was a pretty great experience, even though I didn't make any money. And the contractor got me for another project. He got me to do a banana republic. And ultimately, another discovery zone. And during that discovery zone, one of the project managers was there. He said, hey, I'd like to
00:05:10
Speaker
I see what you're doing. You're doing great work. We're inviting one of every subcontractor to our office in Chicago. Would you like to come? And I'm like, oh yeah, I'd like to do that. And I knew some people that worked for Discovery Zone at the time. And so I went up there for a meeting. And at the meeting, they hired me.
00:05:27
Speaker
From there, I started building commercial I started building these discovery zones for them in-house. I did that for a bunch of years. I traveled every single day. I traveled every day around the country. I would leave on I would travel my first job, I went from Chicago to Puerto Rico. My second day, I went back to Chicago, to California, to Hawaii.
00:05:47
Speaker
all in like two days. I went from Puerto Rico to Hawaii and that was amazing. Like literally life changing. Like I was this 22 year old kid who had just, you know, grew up in Florida, a little Redneck kid. I'd never done that kind of stuff before. And they were going to pay me to do this. And I was like, this is fascinating. And I did that for 70 years. I traveled every single day. I traveled all over the country and I loved it. And you know, whatever they would tell me to do, I didn't make any money. I was broke, but they paid my expenses.
00:06:15
Speaker
And, uh, you know what, I didn't, it wasn't really about the money. It's really about learning. And, uh, you know, that's a fun part about being young is when you're young, it's not about making the millions yet. It's about learning and get yourself set up. So later on, you can do it. Well, later on, I went from there. I went to, uh, I went to work for Boston market and Boston market was a, uh, became Boston chicken and, uh, I built them and then Einstein bagels. I worked for that brand. And then I went from that brand to Panera bread.
00:06:43
Speaker
And I built the first 250 Panera breads ever. And at some point, some guys I worked with said, hey, we're starting a company. Would you like to come join us? And I started as like a junior partner for this company. And a year later, I ended up buying the company.

CDO Group's Growth Through Outsourcing

00:06:57
Speaker
And you never know how the world's going to unwind. All I could say was I worked harder than anybody on that team.
00:07:04
Speaker
I got there before they did, I left after they did, I worked seven days a week, and I was relentless about it. Now, those guys didn't want to work that hard. Those guys ultimately want to be developers, and I saw this niche in being a project management company. I saw this small little niche, and again, I think it's 25 years ago, going back 25 years ago, and nobody was doing outsourced construction management.
00:07:26
Speaker
What outsource construction management means that these companies like Panera and Blockbuster Video and all these companies hire people to come work in-house for them to manage their construction. I said, well, it doesn't make sense. Their business is really running a coffee shop or running. Why are they have all these people in-house? Why are they out there buying cows to get milk? Why they just get the milk? They ultimately want someone to manage their construction for them.
00:07:49
Speaker
Right. So I said, well, we could do that for them on an outsourcing basis. And I remember the first time we called people, like there was no such business. Literally, I would call people and they were like, well, we have people that work for us. I would go, hey, we'll just take your overflow work. Right. Because every group has a period of the year where it gets too busy, where their team can't handle it all.
00:08:07
Speaker
and we would just take the overflow. Like, all right, you got 10 projects and you need someone to handle three of them. We'll do those three and we'll take the crappiest three that your guys don't want, right? Most of the time it was like remodel projects or it was like these, you know, nobody wants to do remodels, right? Remodels are kind of a pain in the neck. And we would go take on their construction projects. And then that grew, right? That grew slowly. And at the time, I didn't need a lot of money. I was young still, right? I was still, you know, in my early thirties and
00:08:36
Speaker
And I hadn't really started a family yet, which is my wife and I. And we could live on a small paycheck, but we were building this company. It was in the basement of my house. We had an old dining room table, this old dining room table. And I hired an assistant. She had sat on one end. I sat on the other end. And then one day I hired my best friend, David.
00:09:00
Speaker
And he worked in the middle. And then we hired another good friend of mine, Mike. He was a bartender. He didn't know anything about construction. And he sat on a, he looked like Linus. He sat on a chair with a garbage can and a laptop on top. And we just hustled it out.
00:09:16
Speaker
It was just a hustle. Literally, it was just a hustle every single day. One day, we got Red Lobster. They gave us this remodel program. I remember we got maybe 180 stores to remodel. We got 60 of one kind, 60 of another kind, and another 60 of another kind.
00:09:35
Speaker
It changed what we were doing. We didn't even have that. We kind of lied to get the job. Literally, we had more staff than we did. The four of us literally tried to look like we were 20 people. While we're getting the program started, we're hustling. We worked all day, all night, seven days a week, and we started finding people to come help out.
00:10:00
Speaker
As the projects would come on board, we're just about to die and fall apart. We'd hire someone, get somebody in, we'd find someone to come help us, and we grew.

Navigating Chaos and Personal Growth

00:10:09
Speaker
Ultimately, that's the thing you really got to remember. When you're starting a business, all it really is, I've started multiple businesses since then. All businesses are, and today I own nine companies. If you look at all the businesses, it's an idea.
00:10:26
Speaker
You take a night, whatever your idea is, and everybody that's listening today, they all have an idea. Whatever that idea is, it's great. Now, you have to expand on the idea. All a business is, all it is, is an idea that someone expands on and then organizes.
00:10:45
Speaker
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00:12:22
Speaker
Right now, the problem is people don't understand what's in between those two things, right? So you expand an idea, like we expanded the idea of being a construction management company, right? And then in between was chaos, like the wheels almost fell off, like we almost died. Like, and most people give up in the chaos. Most people don't realize the chaos is the gold, right? The chaos is where you got to, if you can stay, if you can stay in that spot of chaos and be okay with it, like stand in, this is normal.
00:12:51
Speaker
The problem is that we all get petrified. They're like, oh my god, the world's falling apart. We can't take it. That's it. Go back to being small. Then we all contract. We want to contract again. The idea is to keep stepping through it. Keep stepping through it. Now, that takes a little bit of work. Ultimately, as an entrepreneur, I say that the biggest gifts I've learned are the work that I do on myself.
00:13:14
Speaker
To really stand in that chaotic spot, you can't do that and carry a bunch of

From Victimhood to Empowerment

00:13:21
Speaker
baggage. To me, the visualization I always have is, Santa Claus, he always carries that big bag of toys. To me, I live a life where I carry a big bag of crap. I've got this big bag of crap I carry. Inside that bag of crap are fears, angers, resentments.
00:13:41
Speaker
There are places where I owe people money or things I haven't done and they weigh me down. When I'm in the chaos, I'm carrying that bag, it makes the chaos 10 times harder. As I look at that, I take an inventory of that bag and I open up the bag and go, okay. I had some great stories, a lot of stories I had that got me there.
00:14:02
Speaker
were useless. I had all these stories about what I'm supposed to do. Look, my mother worked at Denny's. I was a redneck kid. I was a little redneck kid who grew up in Florida. And your life would suck too if your mom worked at Denny's and your dad died at seven. My dad was a gangster. I carried those stories like a badge. I had to defend those or live from there. And ultimately, I had to reprogram some of that stuff. I had to go back and look at those stories and go, let's see. Let's look at a story that I carry about my mother.
00:14:31
Speaker
And she worked at Denny's and we were poor. And ultimately, I can remember, and she had sent me to private elementary school. And she had made payments, 25 bucks a month, all the way until I was 18 years old. I remember her last check she sent for that private elementary school. Right now, imagine, you know, you carried a story about being the poorest kid in that school. I would have, you know, she was a seamstress.
00:14:55
Speaker
And I would have, you know, sewed pants. You know, I was a kid in elementary school. I would slide on my pants and I'd have holes in them every day. And every day she'd patch the pants and I'd go to school and all the other kids, they were all white and they were all shiny kids. And I was dark, curly hair. I looked different. I had pants that had holes in them. Well, all that self-doubt started right there. I'm not good enough.
00:15:18
Speaker
You know, you look, I'm darker, I'm different, right? But now some of that stuff was my shadow, right? Some of that started right there, the part of me that didn't feel right. I noticed I was different from everybody else, that part that disconnected. But there's also some gold in that, right? Because ever since then, I've been defending I'm not poor.
00:15:38
Speaker
All the things that drove me, all the things that gave me all the effort, some of that stuff that causes the drama in my life has also caused some gold in my life. It's also had me work harder than anybody next to me. If I work with you, I will outwork you all day. You may be smarter than I am, but I will outwork you all day long just because I'm not going to lose. I'm going to fight hard. One thing I know I can do is I can work hard.
00:16:03
Speaker
And so some of that story that I carried about my mother was a great example of a story I had to reprogram. And later on in life, I reprogrammed that story and I start to look at it and go, hmm, how could I reprogram that one? Well, you know, maybe that I could look at it and go, that's the gift of that was that I had this little woman who worked her ass off for me and maybe I owe her.
00:16:28
Speaker
In days when I'm tired, I can remember my mother, I'd wake up in the morning, she would work at Denny's during the day and she would sew clothes at night. In our living room, there'd be piles of pants and she'd get a dollar per zipper. I would really find her in the morning at the sewing machine asleep with her head on the sewing machine and zipper still in her hand.
00:16:52
Speaker
And every once in a while, whenever I get tired and I think to myself, I can't take another day, or I'm worn out, or I can't do it, I gotta remember that little lady, I owe her. She paid for my elementary school until I was 18 years old. Maybe the gift of being poor and seeing a woman who worked that hard, I can turn her back around and give it back to her and say,
00:17:09
Speaker
I got it, or even my gangster father. I can look at him and go, what kind of guy leaves his kids? I was seven years old when he died. He got shot by a police officer because of his behaviors. But somewhere later on in life, I look at that and I reprogram and go, all right, maybe that's all he knew. Maybe if I could have grace at the other people on this planet.

Sobriety and Its Impact on Success

00:17:28
Speaker
Here, I've never met a man. I've never met a woman or anybody who's really malevolent.
00:17:33
Speaker
Truth is, people are scared. They're trying their best to do their best every single day. Every man I've ever met wants the same thing. They want something for their family. They're trying hard for themselves. They're trying to figure, right now, this world is amazing. We have more abundance than we ever have, yet it's more overwhelming than it's ever been. We have so many options, so many choices, what to do. It's overwhelming. Sometimes I get scattered in those overwhelming moments. I got to really slow down and look at it and go,
00:18:03
Speaker
I'm just overwhelmed, right? Maybe that little Anthony inside of me is just a little overwhelmed. So I can just take a deep breath.
00:18:10
Speaker
get myself centered at the moment and really just what happens. Then there's my story about what happens. It was like my mother, she worked at Denny's. I had a story about that would happen. My life is a mess. You'd have problems too because your mother worked at Denny's and later on I reprogrammed that and changed the story about what happened and now that gives me energy.
00:18:34
Speaker
right now i can look at life in a whole different way so that as i go through the part of the expansion of a company. I can remember that so much stories i carry right oftentimes five times a week maybe three to five times a day a week i write on my hand. How could the opposite of what i'm thinking be true.
00:18:53
Speaker
I literally write it on my hand in the morning, especially on mornings when things get dramatic. Someone quits, something happens. We have all kinds of things happen every single day and sometimes I make up stories about them and I write on my hand, how could the opposite of what I'm thinking be true? How could that human being that I'm really mad about, that SOB, that person I'm mad at, how could the opposite be true? How could I have some grace for them and reach over and realize that they're just going through the same shit that I am?
00:19:20
Speaker
Maybe that we're working hard on this and they're just as confused as I am. We're all working to try to find some. That's a lot of the expand and organize. Looking at that bag, I think it's really important if you're young and you're an entrepreneur and you're really looking at it. This is hard to hear. If I realize that I am the result of the life I've created,
00:19:46
Speaker
If i am the only one responsible for life i'm living i can't blame anybody else before. When i open that bag up i was a victim i was a victim to my mom working at denny's i was a victim to my dad dying young i was a victim to be a dark look at the cecilian boy right i had to use this skin color was different i was a victim to that. I started taking responsibility for the way i lived in the actions i took all of a sudden i had i had agency.
00:20:14
Speaker
I started looking at, okay, how am I acting? Well, one of the behaviors I had that changed seven years ago was I walked around as a drinker. I owned this company for 25 years. At that point, I had owned it for 18 years. We had never gotten past a certain financial point. I could look at it and go, what was causing that? Well, part of it was I was a mess.
00:20:37
Speaker
I would literally hire people, take them out and get them drunk. I thought it was appropriate to take the women that worked for me or the guys that worked for me and take them out and get drunk with them. Somehow that behavior seemed like, but I'm being nice, we're being friendly, we're creating an atmosphere. The truth is it's unprofessional. It's not productive.
00:20:56
Speaker
It creates behaviors that people start to get resentful for. Nobody ever gives anybody the big deals to the drunk in the room. They may give you a couple deals because they like you. They may give you a couple scraps from the table, but the big deals go to the professionals. All of a sudden, about six and a half years ago, I got sober.
00:21:17
Speaker
I started realizing that maybe I had some character defects. Like I couldn't walk around the office all day long cussing like a sailor. Not that I'm saying sailors are bad, but my behavior, you know, that's not a professional. If I'd like to grow a company that today's, you know, last year grossed over $60 million in revenue, 60 million bucks, that was impossible back then, right? I would never get the big deals. I'd get the, you know, two to $5 million deal. So the $5 million, you never got the big ones.
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00:23:46
Speaker
And when I started changing some of the behaviors and really looking at how we acted every single day, and I ultimately took responsibility for my actions, but this is the hard one. My intended actions, but my also unintended actions.

Understanding 'Fred' and Inner Resistance

00:24:02
Speaker
I started taking responsibility for those and lived a life where I looked. Now, the problem is, I carry, I have this built-in beesser. I have this ego inside of me that says that everything I'm doing is okay. It tells me that the behaviors I have are fine. It's a liar. I've named the guy in my head. His name is Fred. Fred's a jerk. Fred's really a jerk. If Fred was a person, I'd punch him in the mouth.
00:24:30
Speaker
Why'd you name him Fred? Well, you know what? I had to find a way to, like, make it a character, right? I had to see it. Because, you know, ultimately I couldn't see it. I couldn't see him. Right? I kept justifying the behaviors I was having.
00:24:44
Speaker
Right now, Fred's the guy who keeps me on the couch. He doesn't want me to go to the gym. Fred's the one who says it's okay to eat more bon bons. Fred's the one who says it's okay to spend more money than I make. Fred's the one that says it's okay for me to act in ways that are immoral, right? And he literally builds in stories that say, you know, those guys are boring. That guy over there, he's just boring. They don't know they're having a good time. That me having these crazy parties, I mean, at one point I had a rave house. I had a successful company.
00:25:14
Speaker
And I had my business, a construction company, in this old abandoned warehouse that we would throw raves in. And people would come to work and there'd be beer cans and cups that'd smell like booze the night before. And you would think, they could think we're professionals?
00:25:31
Speaker
Right? It just, it did not become a professional organization. Now today, I'm not going to tell you that everything's perfect. That's a lie. Right? Today is I can, but I can look at my character, my characteristics of myself right now. I can't, I need someone outside of me to do that.
00:25:48
Speaker
Right? The truth is I can't, I'm a liar. I lie about it's okay. I remember Fred lies to me, tells me all this stuff is true and he makes these really convincing stories. Well, Anthony, it's okay to eat bonbons. Hey, Anthony, it's okay for you to smoke dope all day. Hey, Anthony, it's okay for you to drink all night. Anthony, it's okay for you to do cocaine until the birds come up. Anthony, somehow or another, he justifies these behaviors. I would suck down Adderall's and Coke and
00:26:14
Speaker
and try to figure out how to stand in the middle of the storm of expansion with this cloudy mind, right? Now, at first, I'm going to tell you, changing those behaviors was tough, right? And I mean, like, tough and, like, I was proud, like, my first day sober was great, and my first, you know, month sober was cool. But I'm not going to lie to you and say to you that it was easy because I didn't know how to do it. I also was feeling feelings, and I was getting angry, and I had all kinds of emotional stuff that would come up.
00:26:43
Speaker
Right. And now if I can't get high on drugs or can't get high on drinking, or if I can't get high on spending, I can get high on emotions. Right. I can, I can get just as high on anger.
00:26:58
Speaker
As anything, I mean, a great resentment is like a fine wine. That freaking jerk. You know, I could just drink it up. I can drink in a resentment or a fine anger. So like tequila, I don't know, kill that man. F him. Right. And I would just, I could feel the anger and that could be just as much a high
00:27:20
Speaker
I didn't know that. I didn't know that. Fred justified those behaviors. Like, as an ass. Here, look. I see more than three asses in a day. I know that the fourth one is me. Thank you so much for sharing your story. I could honestly relate to your story so much with my own life. And I'm sure that our Matrix members could relate too. There's tons of areas of our life where
00:27:50
Speaker
we could take responsibility. And even though like our instinct is to get fight or flight, we get more power, we get more control, we get more confidence when we do take responsibility, even though the thought of it is scary. Once we get into that mindset, it's very empowering, it's very healing. And I thank you so much for encouraging our listeners to do exactly that. I love the part that you've mentioned that
00:28:19
Speaker
We have to take responsibility for the things that we also don't intend that happen, that weren't in our intentions, because it's very easy to shrug our shoulders and push it to the back of our minds. But it's still living there, and it's still alive. And I also found it really clever that you named Fred, because with that, you're able to actually separate those voices from your own ego and say, hey, those are just
00:28:48
Speaker
thoughts arriving here. They don't belong here. They don't live here. It's fine. We start to really look at them, right? Those intended actions, but like a great one now today for CDO group. I'm not the president anymore.
00:29:02
Speaker
My wife's the president of the company. One of the big reasons was I needed to expand. A lot of who I was was tied up in being the president of CDO Group. When I would introduce myself to you, I would introduce myself to, I'm Anthony. I'm the president of CDO Group. It became this facade, this person I became. Ultimately, it was great, but it was also pretty limiting.
00:29:26
Speaker
I also became limited. One of the big things we did was, I've got three daughters. I've got five kids and three of them are daughters. Women stand in the world just as equal as men. Are those behaviors, am I acting that way?
00:29:46
Speaker
Am I creating a world where women are equal to men? When my wife took over as president and I stepped back and became founder, I could really start to look at, and she ran things way different. It's an amazing company today. I ran it like a Spartan war camp.
00:30:02
Speaker
If you work for me, you work your ass off. We grew, but every once in a while, I look back behind me and I would see a lot of dead bodies. If you worked for me, you got beat up. Today, she builds family and community. The work that she does inspires me every day. She's kind and creates these people that love working here.
00:30:24
Speaker
The relationship that she creates with the people that work here is amazing. Now, I couldn't have gotten that if my ego would have kept me there, right? Stepping back, I had this woman who came in, her name is Lola Wright, and Lola is this amazing life coach. I remember, I told you, I couldn't do it by myself, right? I couldn't do that. I would pretend like I would do it, right? I would pretend I'm gonna do the stuff, and I would give you lip service, but my feet were creating the action. And one day, Lola comes in my office, she goes,
00:30:54
Speaker
Today, we're gonna, how you gonna match? Lola's like six foot one, she's got bright red hair and bright red lips, and she's just, it's very high energy, right?

Guidance from Life Coach Lola Wright

00:31:02
Speaker
Today, we're gonna lock your door. Like, oh great, I get to, you know, have an open door policy, people coming out of my office all day, and she goes, I'm gonna get the focus. She goes, no, no, no, no. Today, we're gonna lock you in, and you're not allowed to talk to anybody out there. She goes, yeah. She goes, you and your ego keep walking out there, and you keep getting everybody's shit.
00:31:24
Speaker
What? Yeah, you keep going out there and you suck the oxygen out of the room. You think that you're helping everybody, but you're not. You keep walking out there and that energy takes them out of, out of, out of it. And ultimately you don't believe that they can do it. Now, why do you hire these amazing people and do that to them? What kind of masochists are you? Are you needing, are you needing to fulfill something inside of you? And I was like, wow,
00:31:53
Speaker
That's that man. That's that boy on the playground who didn't feel good enough, right? Who's been trying to defend that he's good enough. He does that in every room that he walks into. How could he stand back and go, all right, maybe she's right. And there was a gift in looking at changing that behavior. But I couldn't do that without her. So I think that's a gift of finding people that you trust. For thousands of years, we were tribal.
00:32:23
Speaker
You and I might have been part of a tribe somewhere and, you know, we had elders who walked with us. People that needed us, right? If we didn't survive, the tribe died. So the elders needed you to survive, right? There's people that you trusted that wanted your survival. They would tell you to walk like this and don't do that over there. And when they spoke, you knew that they had the best interest in mind.
00:32:45
Speaker
Today, that's broken. The Industrial Revolution kind of changed that. Most of us get our feedback from likes and not likes on Instagram and Facebook. And it's not really satisfying because those are people that we don't know that we can trust. Most of them are looking to get some sort of, you know, some real shallow feedback from us. When I find people I can trust in my life, right? And I can build those relationships and say, hey, I need your feedback. I want your feedback. And I respect that feedback.
00:33:14
Speaker
and put that into action. Lola, for me, was a great gift. There's been other ones. I've got people that teach me to be a better man. I belong to a group called MKP, a mankind project, where we work on how to become better men. It's the languages that we use, the behaviors we have that make sure that all men are treated equally, and women. All people are treated equally. What are the actions you use? Can you walk around and use certain words that are inappropriate?
00:33:44
Speaker
Maybe, maybe not. And how do we start to create that? So I think that's the gift, as we start to find those places. And that's really the next. Your work that you do on this podcast is amazing. Your guests bring insight. I think you really have these amazing guests. I've listened to stories about people coming out of the closet. I've listened to people about health stories. I've listened to places where you can hear people talking their truth, not at me,
00:34:10
Speaker
But they're sharing what happened to them. There's always a difference between someone who says, you should do this, and someone else who says, this is what happened to me. There's two different feelings I get from that. When someone says, you should do this, that's what church did, or school did, or teachers did. I hated that. But when I hear people like your guests every day saying, this is what happened to me,
00:34:34
Speaker
I feel my heart tighten up. I feel the room tighten up. I feel closest to those people. Ultimately, that's what I want. It only speaks their truth from their experience, not at me, but from their experience. Hey, this is what happened to me. I don't know if that works for you. Great.
00:34:49
Speaker
Thank you so much, Anthony. And I'm feeling the same exact way, listening to your story. I'm hearing it through my heart right now. And I feel like I'm experiencing a lot of the truth that you're sharing. And I agree with you. When I was 14, I went to church for the first time to go to service. And I heard the preachers preach. And I was like, immediately, I was like, I need to read the Bible myself because I can't trust a man.
00:35:19
Speaker
that calls himself a priest, that he has the best interest and heart for me, or that he is sharing this truth and it's not skewed in some way. I grew up with two lesbian parents, so I had a lot of different treatments. Similar to how you had the treatment growing up with your peers and you being different, I grew up with a different dimension of that where people thought that becoming gay was contagious.
00:35:48
Speaker
Like I had some kind of cooties that I caught from my mom. Have you heard those nasty rumors about typical dog kibble? If you have, we have a solution for you. Introducing our radical pups.
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Speaker
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Speaker
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00:37:22
Speaker
That means if your dog doesn't love fresh, delicious meals, num num will refund your first order. No fillers, no nonsense, just num num. I hung out with their kids. They were going to become gay too. Like, oh no. So I had to like live with that weirdness and get comfortable with that. And so like I really relate to how that can translate to making, to how we feel as adults. Like for a long time,
00:37:52
Speaker
Before I started changing these narratives in my mind, I would push everybody away. I was just so scared to be vulnerable, to feel emotionally connected to people because of those cooties. You're right, it stems from those childhood moments that create those biggest stories. And I love that your story today could really encourage people to look back
00:38:16
Speaker
at their past and see how it's affecting their future, and that sometimes our good intentions are seriously paving the way to hell. And that's a very complex statement, but I think your story really personifies it. Thanks. As we do work together, now more than ever, we're seeing this.

Vulnerability in Storytelling

00:38:37
Speaker
In the days of hiding Uncle Bob's and is hiding family members who were sick or mentally ill, we came from generations of that. I mean, 50, 60 other people, they hid this. Today, we are being able to see the human psyche more than we ever have before. The gift is shows like yours,
00:38:58
Speaker
really make it okay to be okay and not to okay all the time and share your vulnerability. Share that Japanese art that talks about the cracked art piece, the cracked porcelain is where the gold comes out, you know, the part where in our cracks
00:39:15
Speaker
That's ultimately where our heart comes out. Maybe the religion we have together today is the God in me bows to the God in you. When I hear you speak vulnerably like you do on your show every day, it's amazing. Your guests are vulnerable. That's the gift, is having people speak vulnerably. Not that all this other stuff wasn't great. People working hard to build a country. Look, we've got a lot of great stuff.
00:39:42
Speaker
But really we're noticing that we're all kind of, you know, need that, that spot where we can trust that, Hey, I'm not perfect. And you still love me, right? Samantha, we, I mean, you know, that I'm flawed and maybe I've been a drug addict. Maybe I've been a problem. Maybe I've had that's perfect man. You still love me. Am I still, I'm still allowed to be here, right? I don't want to be kicked away from the herd.
00:40:06
Speaker
Because in the past, that caused us to die. This big bright word rule that we're in today, we've got so many gifts. There's so many opportunities for us every single day. I find it amazing, the gifts that we have. As we trust those gifts and we move on, I think that's the playground to play in. Your show is a great example of that. Speak your truth.
00:40:33
Speaker
Be vulnerable. You're cutting the show as you travel the country today. That's a gift. As it continues to grow, I hope that I can continue to grow with you and grow our relationship. I love listening to your podcast. It's such an amazing show. Thank you so much, Anthony. Namaste to you. Definitely, the God within me recognizes the God within you. I'm very grateful.
00:41:02
Speaker
and we definitely have more work to do because I have a ton of more questions for you.

Focusing on Employee Development

00:41:10
Speaker
As someone who has worked with some of the world's largest brands, what do you think sets successful companies apart from those who struggle to thrive? Are there any common traits or practices you've observed from your clients? People, right? If people ask me all the time, how did you grow so big? And I would tell you,
00:41:29
Speaker
somewhere where I stopped working on just business development. We've got a great business development team, and those people do great, but focused on building people. As we build people, as we help people grow and make better lives than them, themselves, and our families, our companies have grown. It's all in the relationships that we build with the people who work here. How do we make it so they grow?
00:41:53
Speaker
That's ultimately, I would say, one of the biggest secrets to growing companies is finding people, investing in them. There's a guy, L. Ron Hubbard. I love studying all kinds of technologies. L. Ron Hubbard, he's a Scientologist, and there's a whole genre around Scientology. But L. Ron Hubbard was one of the best, his book, Dynetics, one of the greatest books about teaching people. There's a whole segment on
00:42:17
Speaker
a communication course he does and i love this course so you know what we have to grow company we often times will hire somebody will bring them in and go hey i'd like to do this and they go okay i'll do that and you walk away and they don't know what that meant.
00:42:35
Speaker
They pretend it was there cuz i don't sound stupid and nobody ever wants to sound stupid so when you say you'll do this, we leave them lifeless right now run hover would teach people that i should train somebody something you gotta start with basic stuff if you want to train people to be on your team you and the assumption that they know something is a flaw.
00:42:55
Speaker
And so he would tell you that he had his communication course. It was a great course. It was about how to teach someone to communicate anywhere they were, right? No matter what the circumstances of it, right? No matter how challenging it was. So what's great communication to you? Statement versus questions. All right. So statement questions, right? So that's great. And Ron Hubbard, he would say, I have an idea and I'd like to recreate that idea in your brain exactly like I have it in my brain.
00:43:22
Speaker
I'd like to communicate that over to you and have you get it the way I get it. And it really was about time. It took to communicate distance and intention. Their intention to listen to it. Attention, their attention and my intention.
00:43:38
Speaker
And he would teach people to, so that's great communication. So he would start with the definition of to teach someone to communicate. But then ultimately he would say, all right, let's start with basics. The first thing he would teach someone is to sit in a chair, like literally just sit in a chair.
00:43:54
Speaker
I go, okay, how's it gonna take me to, I mean, you know, communicate better. It's like, look, let's just practice being there, like being present. Oh, okay, I could learn to be present. And he would have you practicing, he'd have you have a small win of just being present. I just, you know, how many times are you trying to communicate with somebody, but you got four other things going, you got your cell phone going, you got a thing going, you got your mom needs something. And there's all these things that you're trying to communicate, but you're not very intentional, right? You're not, your attention or your being there is different.
00:44:24
Speaker
So we'd have you just practice being there like, Oh, okay. Then you would have you sit with somebody knee to knee. Like both of you sit and chair just like this. And you would sit and need a knee.
00:44:34
Speaker
And he would have you be there and be there intentionally with somebody else. Like, oh, okay. So you're going to be there. And sometimes that's a little uncomfortable, right? Just being present because not being with them, but not staring at them, but just being together, like being in a room with somebody you're going to communicate with or being with like on a podcast with somebody you're communicating with. How do you be, how do we become present? How many times do we start a podcast?
00:44:57
Speaker
That's why we did that intentional prayer before we got here. We drag all the stuff that happened before we got the podcast into the room where you and I are doing a podcast together, and we're trying to be present for each other, but I just dragged in a kid quit this morning. Yesterday, we had something happen on a job site that was dramatic. My wife needs something. My kids need something. If I drag that into this podcast together, it's very difficult for us to be present to each other.
00:45:24
Speaker
Right? So if you stop, take a deep breath, really create being present. So we would have you just be present and then he would have us, then he would have you practice telling a story. So, so out here, I'll, I'll say something and you finished it already. So, uh, I want you to finish what I'm going to say. The, the, the ball is what, what is the ball? So I want you to finish what it is. The house is, I want you to finish that statement.
00:45:50
Speaker
All right, the house is enough. The ball is, the grass is, the water is. Okay, great. Now, you try that with me, and I'm gonna try to continue that, right? So we're gonna practice starting a conversation, sending it over to me, and then I'm gonna practice sending it back to you. So you start the conversation this time. The coffee is... Warm. Do you like it? I love it. What's your favorite coffee?
00:46:16
Speaker
Oh, I see. My favorite coffee is Colombian coffee with heavy cream. Colombian coffee with heavy cream. I love that. Lately, I've been given up to cream because of the calories. I love dark roast coffee, but not Starbucks. What brand is your favorite? Starbucks, ironically. Okay.
00:46:38
Speaker
Right here, now we practice starting and starting and moving forward a conversation where we practice going back and forth. So, L. Ron Hubbard would have you train you to start with sitting there, sitting there being comfortable, starting a conversation, and then completing a conversation. Now, let's try a conversation where you don't want to answer the question I'm going to answer. So, you ever go talk to somebody and you ask a question like, well, what about that? All right, I need to go, the temperature's hot in here.
00:47:06
Speaker
Right? And Aaron Hubbard would have you practice. How would you handle that? How would you handle that? Right? So try to avoid me. I'm going to ask you a question and try to avoid answering it. Right? And we'll practice that together. All right. So Samantha, what's your favorite color? I see it doesn't matter. But I tell you what, we'll talk about that in a second. But tell me, what's your favorite color?
00:47:30
Speaker
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00:49:04
Speaker
experience the difference that your high-quality supplements can make in your life. Remember, it's not about the supplement, it's about investing in a better you. Your mood, Samantha, so your mood changes your color, but Samantha, what's truly your favorite color? If I were to choose, I would say it would be a hue of blue.
00:49:29
Speaker
Awesome. Now, ultimately, it would have you be intentional, grabbing the objection or the distraction, holding that in a space where you honor them for it. You're not trying to dismiss it. Hold it in a spot, but go back to asking the question intentionally and continue to do that no matter how many times they try to take you off course. You've been in rooms where someone does want to answer something or be some
00:49:54
Speaker
But being straight about taking the question respectfully, not dismissive, like holding that, and then you have your practice doing that multiple times. Now, at the end of this, the training would get you to a point where you and I could communicate in a way that no matter what happens, they would get you to a place called bullbaiting. Now, bullbaiting is the old Spanish way of training bulls. They would tie a bull to a tree, and they would set the dogs off on them, right? The dogs go, blah, blah, blah, blah, and the bull, ah, go crazy. And they would keep doing this until the bull wouldn't react.
00:50:23
Speaker
They would have you practice that in a room talking to somebody. They would have you literally practice being present. People would try to come at you with all kinds of things, usually like a group coming at you. They would cuss at you, yell at you, say crazy things and try to get you to react. His whole practice would have you keep doing that practice so you could be in a room and be present no matter what was happening in the room. Now, why I tell you this whole story to get there is that when we're growing companies,
00:50:51
Speaker
Oftentimes, we'll just go, hey, just be present. And we won't take people through the training they need to understand what they're doing. And what happens is when people go, uh-huh, they really don't know what they're doing or they have to make up what they're doing, they become lifeless. When I really want someone to be inspired about what they're doing, I have to train them down to the nth degree. Here's where the file goes. Here's how you open the file.
00:51:18
Speaker
Here's how you fill out the file, right? If I want you to do a change order, all right, what's a change order? Well, whenever we were doing construction projects, we have a construction, we have a process, and here's a contract we have with a subcontractor. He's an electrician, but now we've asked him, you know, he's got, you know, 100 outlets in his contract with us. Now we want him to do 101. Great. He can do 101, 101. Now we have to give him a change order for that.
00:51:46
Speaker
That's the start of it. He'll send you over a proposal to do that 101 change order. Not great. When he sends that over to you, Project Manager needs to take a look at it. Now he'll look at it and give it approval, or she'll look at it and give it approval. Then you'll take this form out and you'll write 101 added outlet, wasn't in contract.
00:52:06
Speaker
Approved by the project manager and the owner and then go on a change order and i get submitted to the client for approval the client will prove it take it and add it to the person's contract and what's that what's that all those steps happen here so we do each one of those steps. Now i can teach you how to process something but if i tell someone just change order.
00:52:25
Speaker
I know I'm great. There's 100 things going on. It's hard to figure that out. Well, we do that every single day in our business world. People go, uh-huh, uh-huh, I got it. We leave them feeling lifeless and they're wondering why people are confused. We don't spend the time to build the conversations that they need to see it exactly the way it needs to be. I think that's why the gifts of really taking it slow,
00:52:50
Speaker
really investing time with your people. I think that's one of the challenges of really growing a company is slowing down enough so that people can see each and every step and not skip over any of them. Every time we skip over them, it's going to cost you. And ultimately, for example, if we don't get that change order signed somewhere later on,
00:53:11
Speaker
that subcontractor is going to do the work. They're not going to get paid for it. There'll be some frustration and you won't be able to close out a project because the project or the finances won't be in alignment. So somewhere we're going to put somebody off if we don't follow this process. And that's ultimately going to cost us a lot more time than the problem we're having by slowing down and teaching each part of the process thoroughly. Thank you so much. That is the best.
00:53:35
Speaker
answer I can think of when it comes to investing into your employees because it is so true. Like if I reflect on the times where I had jobs that I enjoyed it's because they had a
00:53:47
Speaker
very clear order of operations. And it didn't give me a lot of room to make a mistake. It gave me a lot of opportunity to work really hard because I knew exactly what responsibilities I was in charge of. And if I needed any help, I had someone to walk me through a process so I could just write down steps. So I love the way you describe leadership because in this vast world with growing technology,
00:54:11
Speaker
with Google and chat GPC at our fingertips, sometimes it's becoming more often that I see leaders not knowing how to delegate or how to be mentors, but just give direction.

Clear Operations and Training for Participation

00:54:25
Speaker
And I think that goes back to what we were speaking about earlier with teachers teaching at us instead of putting us in that harmony with the plan and involving us in the plan.
00:54:40
Speaker
So I love that you pointed that out and I hope that matrix members for all the entrepreneurs listening to the show. I want you to ask yourself, is there a clear order of operations and what does your onboarding look like? Does it include your new employee or a partner in the way you think in the sense that are you teaching them why these aspects are important?
00:55:07
Speaker
I think that if more people took your approach, Anthony, and the approach of the Scientologist you mentioned, we would see a lot more success in employee retention. Absolutely. If you slow down and just spend that time with them. You know, Scientology, every religion, every group, to me, there's a technology that they use.
00:55:30
Speaker
I've traveled this world and been part of multiple religions all around the world. My family and I do a TV show. It's called Family Style. I take my family around the world and we go and we study religions. We study cultures.
00:55:47
Speaker
We do a social interaction with the community, some sort of give back, and then we do a grand adventure. We might go shark diving or work on schools or build wells or do something fun. In those interactions, there's a great gift in that finding ways to travel and do all these things. So every religion I've ever been part of or learned about, to me, they all sound a little bit like
00:56:15
Speaker
two-year-olds describing algebra. Not that I don't honor all of what they're doing. It does feel like God has a much bigger idea than any of us can actually capture in the words that we write. But there's something in each word that is written about it that I can hear God as well. So I don't feel like it's ever been completely captured completely. But it does feel like we're all trying to find that. Now, the problem I have is that
00:56:41
Speaker
I want to find God and I want to manipulate. I want to figure out who God is and everything about him. And the truth is, I just want to do that so I can manipulate you and it. I can manipulate God. If I can figure God out, I can ultimately figure out a way to manipulate him a little bit. I'll give him all the cookies and biscuits he wants so he can do all the magic I can do for me. I'll make God a little genie. And I think that when we really look at this being that's greater than all is,
00:57:06
Speaker
it's maybe a little bit bigger picture than that. That's kind of a human experience, right? Where I want to make God into a thing. And when I look at it as this ultimate universal being, I may see that in a much different way. I think we're sort of really starting to notice that it's a much bigger picture than we ever imagined. Any of the religions that have ever been here, they're just never painted quite homage enough in a way. We're seeing a much bigger, bigger picture of it than ever before.
00:57:33
Speaker
all I agree with you and what you said, I find it extremely thoughtful. Yesterday I was doing research about left, left style thought of religion and spirituality, and then the right. In Buddhism, I heard a lot about left thinking and right thinking, but growing up, I didn't understand it completely. I just thought it was like figurative, like, oh yeah, right side, right, like it has that pun. But then I realized, while yesterday doing some research,
00:58:02
Speaker
that like on the left side of spirituality philosophy, it's like us being the magician and manipulating our environment to manifest things that we want to see expressed in this dimension and this realm that we live in. Then on the right hand side is where like the people with the religious philosophy of wanting to be in harmony with nature, wanting to be in harmony with natural law. And I could see that from the jump our human instinct
00:58:32
Speaker
is to be the left. And it takes enlightenment to want to join the right because of the path of less resistance. But then when we were speaking earlier about chaos, being calm and resistance bring us so much armor. So I love that you mentioned that part because I noticed that a lot of people may identify with wanting to be in harmony with nature, yet they're praying to God for items like, oh God, I want a Lamborghini.
00:59:02
Speaker
Oh God, I want a new house. But do they have the ability to work for it? And then so on the right hand side of harmony with natural law, it's like, you don't pray for things, you pray for the strength to maintain it. What I noticed with a lot of successful entrepreneurs that I've been able to interview was they were no different than the average man. The only difference was their capacity to take responsibility and maintain what they value.
00:59:30
Speaker
and to stick to certain ideals and principles that inspired them to serve others.
00:59:37
Speaker
Yeah, I just wanted to bring that. No, you've nailed it, right? I think that's ultimately, you've nailed it, right? You've nailed it. Are we adding, when people ask for things, look, of course I want

Serving Others for Sustainable Success

00:59:52
Speaker
things. My ego wants things. And if I could ask this magic genie for this, if there's some George Burns or Martin, if I could find some Oprah up in the sky that's going to give me my wishes, of course I'd want that.
01:00:07
Speaker
I'd manipulate that until I misused it and it'd be mad at me. There's something bigger than that. The ultimate gift. I'm one who believes we've had multiple lives. We've been on this planet thousands of times, even millions of times since we've been amoebas. I really do feel that we're here. We chose to opt in. Wherever we were before this, we chose to come here and we have work to do. The work that you're doing on this podcast. My first 48 years on this planet,
01:00:37
Speaker
I was kind of like, I have a dog. Her name is Gucci. And Gucci's this amazing little labradoodle. She just loves everything. You let Gucci off the leash and she just walks around sniffing everything. She sniffs everything, right? Gucci's always sniffing everything. Oh my God. She wants to experience. And that's my first 48 years on the planet, right? I sniffed and ate beer and played with my nipples, right? Excuse me. I didn't mean to be appropriate. I didn't mean to be appropriate. Like I did all these little things. Today I realize I have work to do.
01:01:06
Speaker
Like the work that you're doing on this podcast is how can I be of service to others? When I stopped, I hear people on podcasting all the time. I want more listeners. I want more listeners. I want to monetize. I want them out. Great. How about just starting by doing great work and serving others?
01:01:24
Speaker
everybody who's ever made it in the podcast world, anybody who's ever made it social media, start by serving the world, giving more than you ever will get. The money will come. It always has. The universe has a way of taking care of those who take care of the universe. It always has. And at first it may not feel that way because you're like, I got to pay my electric bill this week. Oh my God, I got a car payment to make.
01:01:47
Speaker
But if the work that you do, like you do on this podcast every day, if the work you do is helping others shine light on them, it will ultimately always resonate well to an audience. And as you grow your audience, all that other stuff will come into fruition. Thank you so much, Anthony. I feel so blessed. And thank you just gave me a huge charge of motivation to continue to
01:02:15
Speaker
engage with my audience and to stay on this mission. And you're right, sometimes it gets so discouraging when it comes to those daunting bills and such, but I agree. I agree, I feel like personally, I came here to work.

Creative Drive and Staying Motivated

01:02:31
Speaker
Ever since I was little, I was ready to run out the house and I just knew it wasn't gonna be a nine to five because I spaced out way too much. And I think it's just a creative connection. And I believe that everybody is here with a talent
01:02:45
Speaker
that's gifted by God and it's our job to discover it. And I really appreciate you supporting the podcast and seeing the intention behind it and the heart and soul behind it.
01:02:57
Speaker
It's amazing. Your work is, look, it's not hard to see. You are a light in this podcast world of just, you glow and every one of your, you can hear that in the way that you come out. And again, I'm so honored to be on here and I hope that you'll invite me back multiple times.