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S3 Ep24: Mastering SMS Marketing with Chris Brisson
16 Plays13 days ago
In this episode of the Dial It In podcast, hosts Trygve and Dave explore the nuances of SMS marketing with expert Chris Peran, CEO of Sales Message. They discuss the importance of understanding modern texting lingo, the strategic use of SMS for B2B sales, and effective AI integrations. Chris shares insights into the evolution of SMS from mass blasts to conversational messaging, emphasizes the significance of immediate response to lead forms, and outlines a methodology for incorporating SMS throughout the sales lifecycle. Additionally, the episode covers Sales Message's robust integrations with various CRMs, the compliance measures to filter spam, and the future of messaging technology, including RCS (Rich Communication Services). Concluding the episode, the hosts highlight the company’s capability to automate meeting bookings and enhance engagement rates, making Sales Message a must-try tool for businesses looking to optimize their communication
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Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.
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Transcript
00:00:08
Speaker
Welcome to Dial It In, a podcast where we talk with fascinating people about marketing, sales, process improvements, and tricks that they use to grow their businesses. Join me, Dave Meyer, and Trigby Olson of BusyWeb as we bring you interviews on how the best in their fields dialing it in their organizations.
00:00:26
Speaker
Let's ring up another episode.
00:00:30
Speaker
I have to admit something. I think it's finally time. What is that, Mr. Olsen? I get texts now from my friend's children that occasionally involve letter combinations that I'm unfamiliar with that I then Google.
00:00:49
Speaker
So to make sure that I know what exactly I'm being asked of. IYK? Oh, I got that question mark oh if i got that one Yeah, so TLDR, I decided that for this episode, we were going to bring on a text marketing expert to really get into how to do text smart messaging, not just to keep up with the youth, but also to make it part of your everyday sales routine.
00:01:16
Speaker
going to be a great episode. you're We're going to learn all about SMS marketing and how sales teams can do it right as opposed to doing it wrong. So once before we get into that, do you have, do we have a sponsor for today's show, Dave?
00:01:28
Speaker
We have a brilliant sponsor today, Trigby, and that sponsor is Fractional Tactical. As a fractional CMO, your number one goal is to deliver success to each of your clients.
00:01:40
Speaker
With limited time and resources, you need marketing solutions that are data-driven, easy to execute, and repeatable. BusyWeb understands the unique challenges marketing executives face.
00:01:50
Speaker
That's why we offer customized solutions for our fractional CMO partners. so You tell us the results you need, and we create the strategy and Martech stack to get you there. You have a concrete plan, your clients have measurable results, and you look good.
00:02:04
Speaker
We helped get you there. Everyone wins. Visit fractionaltactical.com to find your tactical marketing partner today. You do strategy, we get busy. Awesome. Thank you, Dave. So our guest today is Chris Person, the CEO of SalesMSG.
00:02:21
Speaker
He spent years refining his SMS platform and has helped thousands of businesses increase their response rates, book more meetings, and close deal faster.
00:02:32
Speaker
It's got a, the tech has a lot of really interesting parts of it, but hopefully you can help us understand mostly what the youth are saying. No cap. Is that a thing? That's a thing, Chris. But now if you he through thinging over there yeah yes you want to know what what most of the youth are saying, I'm not the guy, but I can. Okay.
00:02:50
Speaker
ah All right. lean Well, Hey, welcome. businesses yeah thank you for having me i'm excited to be here tell us about sales msg yeah most people call it sales m mg we call it sales message we see i'm trying to be cleverr with the text thing and the letters and the to this stuff yeah g ah exactly we put the msg in the messages here yeah so we are a and all in one conversational text and in calling platform we integrate really well into hubspot salesforce
00:03:20
Speaker
ah number of other tools and yeah we realize i realized many years ago that most people are thinking as ses in a marketing sense right so hey let's send out a blast and mass text and that was great but as the channel evolved more and more people were wanting the ability to do conversational texts and you would typically send and receive text from your own phone but if you're a larger company or a company in general you want a way to automate it integrat ah
00:03:51
Speaker
gale messaging across your team across your company and you don't want to buy everybody their own phone right and so we built sales message to make it easy for companies to get phone numbers local number tollree number short code for the mass text messaging side of things and integrate into this yearra so like one of the top apps in hubspot we integrat into all the hums and yeah just we give you an easy way to and they receive text make call sp fromng your computer from the mobile app anywhere in the world i think one ah one of the things that
00:04:25
Speaker
old older school people which i'm unfortunately was told recently that i'm a part of is to think that ah sms doesn't have a place in b two b sales process so i don't find that's true though do you now i think gets probably a common misconception like we're in b two b we run a business to business right platform and and our customers at the end of the day are business owners and every business is generating leads right they're generating traffic they're generating leads
00:04:57
Speaker
those leads need to have conversations whether you're calling them or you're emailing them and maybe you're not getting those the results of engagement that you're looking for ah sms is that channel to engage with people immediately and i think most people may think on oh it's for b two b ah we're at cole's text message and that's the wrong way to think about it with email and you can get away with it however on the sms side it's not enjoyable to get a random text message when somebody's just randomly sending you an s and us because it has that
00:05:28
Speaker
personal feel to it right email sure i'll let my inbox get flooded but when it comes to engaging with people you hear the term all the time a ninety eight percent open rate and that's great but ultimately this is the only channel left that is somewhat say in the sense that when you give your phone number out to somebody like you're going to receive a personal text from somebody and so it really is that last frontier and the carriers have done a good job of ensuring that it maintains
00:05:59
Speaker
this uncluttered ah space and so they have taken the precautions to make sure that only legitimate businesses get the ability to send text messages the days and getting all these mass text messages and span messages we all still get them a lot cleaner and that riffraff will be soon gone ah legitimate businesses now have a straight pipeline right to a contact right to a lead to a customer mention that cold outreach of
00:06:30
Speaker
and sms being bad form i think if i get something like that and it starts with my name and they actually get my name correct then i'm immediately creeped out i don't know this number i don't know who you are how did you spell my name correctly because that never those three things never happened is that kind of what you were saying in terms of what ah what an error is yeah where you have people sometimes i want to upload a list and start sending mass text messages you know to people that never really opted in for that so that's where all this compliance comes into place what's the consent
00:07:02
Speaker
now if you filled out a form right we went to your website filled out a form you have your mobile number and then immediately you get a text message from you like there's context there right there's that relationship that's already started out well and it just so happens that sss is going to be the way in which that we're going to engage we're building some really cool ai agent stuff to where let's say somebody fills onto your web form it outbounds a text message and could effectively have this aid driven conversation to book a meeting
00:07:33
Speaker
so you can qualify that contact based on a qualification criteria that you set so you qualified unqualified and using ai will build out your brand voice and you can add those conversations and to book that meeting the way of cold text messaging there are companies that do that however we're proponents of that by any means because it gets into the consent side yeah well it's really dangerous that way and there's all kinds of you mentioned the regulations and things that that are hopefully tamping this down
00:08:06
Speaker
i will say i have seen a pretty dramatic uptick in what i would call spam text coming in and so is there a way to report those or move them or something or is it just turn and i know you guys aren't doing that and i know there are tools inside of it to keep you keep people from spamming but ryan what what you if you get messages like that yeah two things right so i have people all the time why am i getting all these text messages and like they just reporting it right so on the iphone it's reports and
00:08:36
Speaker
but that doesn't necessarily solve the problem on the platform level right they're using some tool to send it out so one reply stop that should optim out and then two or word it and that's it and so that over time what will happen and is the carriers are just they're getting smarter ah what's happening is the spammers are getting smarter too and now i'm getting texts from alice right and she's hey are you still as fish you're probably getting those same text messages but it has the blue bubble and so that apple is an iphone they're essentially getting iphone phone numbers warming them up just like you with email and then using them for phishing purposes
00:09:13
Speaker
so the ours are getting smarter right hurry yeah so that is that so replying stop is a good idea ah piing tops a great yeah follow question does that work for your wives you you sorry got it okay yeah so i i think this is teasing into something that i want to explore a little deeper and that's especially in b two b i think because we just don't really get ahimmaat as a group but it seems like ninety percent of sales teams are using sms rom or not thinking about it
00:09:46
Speaker
so how would you if you were consulting with a company that's coming in and they want to start embracing more instant messaging and get in front of people how do you do it yeah so we have a framework and a methodology and so we call it texti as your business and so what that means is messaging and texting can play a part in the entire lifecycle so businesses are all the same and if you were to just get rid of what industry and whatever it is they're all the same ah you need to generate leads
00:10:17
Speaker
convert those leads i get your customers have your customers refer right it's all the same lifecycle and so text size is how do you add nesting throughout that entire life cycle those most optimal points i'll just walk through the beginning of it so one you can use texting to generate leads so a way to do that is hey texting right super simple hey text us simple way people can then text you that's an optin right because they're doing that and then you can engage that way
00:10:49
Speaker
texas keyword right scan this qr code swipe up we have grant cardone many companies do this now like on instagram you can swipe up and it will go right to a text message and you can start that engage with that way they could fill out a web form right all the ways in which you could capture those leads of facebook lead ad and then you have the engagement so you can put them into a campaign you can ah response build it into a hubt workflow all that stuff and then if you're booking a meeting or appointment you can drive them to the
00:11:19
Speaker
to book that and then you have the hey i want to remind them of that appointment and one simple text message that works really well is there's always an attendance problem so if you have a meeting or an appointment so simple text like the day of is bomb just checking in hey we're still on full spirit our meeting at one if we went to lunch i would text you the night before i'd text you the day just to make sure hey are you gonna show up and just doing these simple language simple communication that's the best way right you can use it or
00:11:52
Speaker
ahs arcate or promotional test
00:11:56
Speaker
does that work really well in general events like we have a webinar monk would that be a good idea just to pop ah one and what you do ah day in advance and then an hour and then fifteen minutes in advance or is there a balance on how much you should or shouldn't text yeah so we've been doing this a long time we pushed really hard in the webinar stuff early on because that's what text messaging was used for like it thenbased outbound messaging reminders
00:12:27
Speaker
so if you use callly or go to webinar or whatever tool you're using cal has those very standard static like peer readinging is at two p m and so what we say is carry that whole brand voice across the lifecycl you don't want this sort of mismatch of way in which that you're communicating to them so what we find is there's a lot of ways to go about it but the best way is immediately after they register send a confirmation text message hey thanks for registering hey what's your single biggest question you have about x y z right so it's a way to open the channel
00:13:03
Speaker
right get steveed back and then get them to respond within that and if the whole mechanism is to drive on a webinar and then like leading up to it an hour before fifteen minutes before you send that text message hey just a quick reminder we're starting fifteen minutes make sure you show up five minutes early here's the link and so it's right in time they click on that and typically and we've seen anywhere between fifteen and thirty percent increase in attendance just with a really simple text and it's not like this long drawnout book and you're writing this whole text it's hey dude we're starting five minutes
00:13:37
Speaker
hey just a reminder the webinar for getting started with sales message starts in five minutes go ahead and click here very simple language you don't have to be a copywriter the audio pro and's just that alone and you can automate that right somebody fills it out and you can put it into your workflow send it fifteen minutes before the event starts that sort of thing
00:14:00
Speaker
what's a good way that a sales team isn't really doing this how can they start leveraging this ah abrupt really yeah so we work with a lot of companies some that are driving very minimal el leads some that are driving a lot of leads and what's the purpose of a sales team and so the goal of the sales team is one qualify maybe they're qualifying at the form level but maybe they're postqualifying like on a phone call and so let's just say they fill out a web form you have some information but you need to run it through an sdr sdr is calling them
00:14:31
Speaker
right they're emailing maybe they're texting maybe they're not and the likelihood that someone's going to pick up today is not as great and you know the likelihood they're going response to that email so what we say is like immediately speedily outbound a text message so fill out a form wait one minute send a text message hey chris just saw you filled out the demo for sales message when's a good time that we can connect and you're just engaging in that conversation and so if it's just like a statement text message
00:15:02
Speaker
right hey thanks for registering okay ah they're knocker rep pi however if you ask a question it elicits a response and so it just greasees the shoot easiest thing after someone fills out a form out out a text message that has a question get in to respond and now you can work through that whether you need to qualify then a little bit further and then once they're qualified then you can up at the meeting and so that's one of the easiest things you can do and one of things are old malon is really on the age side
00:15:32
Speaker
so one of the challenges businesses have is i don't have the team to support all these conversations that are happening so yeah agent can play a part in that hey the goal is to book a meeting we'll handle all of that well qualify then based on what is qualification if they qualify we go and book that meeting or attempt to book that meeting and then all the steps then occur which is once that meetings bucked we know that either a they're going to attend it or b they're not going to attend if they're not and if they're you and if they don't show up
00:16:03
Speaker
then we can recapture them and reschedule maybe they reschedule it cool rebooking if they can't select great we'll rebook it and so now you go to a world where all you have to do is focus on lead gen and shots your book and everything in that messy middle gets ai driven way better than any team will do it and so that is like essentially a piece of that overall all life cycle and what we're building and now manually you mentioned like power dollar so we have a power dollar and
00:16:34
Speaker
and platform and sales message and one of the best things to do is like when you call someone and again this is after they filled out a form drop them a text hey just gave you a call to chris said sales message give me a ring back right or hey what's the question so you want to use sms strategically throughout these opportunities right and there's and that's just the beginning of the fall so you mentioned a trigger word for me and i think it's a true word for a lot of people which is ai
00:17:05
Speaker
because i think i've cornered the market on sales tools and collected i think close to and almost to a stable of robots who aren't all ready to help me and i don't really know how to start and where to start as i'm trying to figure out how to qualify that what part what does your platform do to help me make that easier on me because i think ah the opinion that the scariest thing in the world is a blank piece of paper and then being asked to create something yeah i think traditionally before everything was blank piece of paper figured out
00:17:37
Speaker
yes ah now with ai we're not alone right this is out every platform is moving towards is you just want the easy button and click it and then it's built right so with sales message you just say hey here's the outcome i want when a book a meeting here's my brand voice here's the way i want to speak it's friendly it's aggressive right and you just prompt it with the what you want it to how you want it to perform if you use chat jbt create this prong to where now and you just go from simple language to getting the outcome you want
00:18:12
Speaker
rather than you've got to configure this whole workflow and you got to do all this and you got set up all these ifends and conditions and then it gets unruly and then it's really hard to manage i came from the world of infusionof maybe you guys did before hupstein houch yeah yeah and just getting crazy ways like campaigns and i was really good at it the problem was i was too good and then no one else can figure it out so and i had this frankenstein system that i was the man in the machine and so now i think the world we' ruining twos like
00:18:43
Speaker
simple to use simple to operate and easy to scale hopefully that answers your question but we're trying to make it as easy button yeah i think that's i think that's a big differentiator especially for our listeners is i don't think anybody needs another robot who volunteers better i think the thing that a lot of companies fall down on is how do you make it better right and how do you make it easier and start like your process of starting with the after and then working towards the the before i think makes a lot of sense yeah
00:19:15
Speaker
right so let's start you mentioned book meeting books i love getting a meeting book for me and how do i do more of that yeah needs yeah yeah kind ultimately is and this is the world we're moving towards right we launched our ai agent maybe a month ago and it's getting better so we have a hubspot meetings integration calendar integration we're going with zoom integration and so your whole stack essentially connect it all together and now you've got the data to say oh yep they attended the zoom meeting up yep they booked on cowley oh they didn't show up ah so now you can say oh cool here's the whole funnel
00:19:51
Speaker
and how it's actually performing that is the outcome of cool we're going to do all of that in between and all you have to do is just drive quality lead and or tell us hey what's a quality lead what's not a quality lead and in now you go to a calendar that could be empty to a calendar that's full and they have a lot of companies that are just they've solved the problem in between of like making sure the sales are they have a notification hey didn't follow up and all that stuff to just manage the follow-up with these leads and getting these leads converted
00:20:25
Speaker
and and believe the future is really going to be solve through ai in these agents that will solve those problems those challenges that most businesses again haven't figured out the tooling to make it an optimal system general question like this is maybe a little nitpicky but do you find that emojis and or even i don't know if you can send like animated messages or any of that stuff but do you find that performs better or does that tend to turn people off if you say
00:20:57
Speaker
if i send something from busywe and i send out the cute little bee emoji is that good or bad wait a minute before you get to that chris i want what's it what was the thing you asked and animated what gif i don't know what that is yeah are you talking about a jeff you stop that before i'll slap you into next week it's a hard ge it's ah i i don't know about that that's a kind of thing that's a controversial i ja and um spell um mur and okay all right right so yeah please chriss cake ryan now first of all with dave on this so date are you like
00:21:30
Speaker
um um look we see a lot of customers and so at the end of the day it comes down to how do people talk and so when people come in into sims for the first time they think oh i've got to write i write emails on text messaging and i'm forgot to put on my company hat and how are going to be more corporate and with our text messages and those don't work as well s ses is it is a bit personal channel from the beginning and so the more personal you can get with emojis with animated gifts
00:22:02
Speaker
we do video and audio and all the different media the higher the response rate the higher the could be the higher the engagement using all the medium in in its most effective form being as normal as possible i think when you layer in this sort of corporate eat it doesn't work as well and so when you can like i'd tell like as the time just being normal get rid of all the sales language and just be a human and sometimes some people have a hard time like oh my gosh wait that needs i i have to speak normal
00:22:33
Speaker
yes speak normal ah and one of the core values we have is keep it real and conversational and so get rid of all this like corporate jargon and sales jargon and just speak like you would like you're texting a friend if you have a problem typing a text just pretend that you would text your friend that text would you text your friend that text or not and that's a good indicator of well i'm being too corporate and again that goes to brand voice and you could set some of these parameters on what that means but the more normal you can be the higher the response because ultimately that's what you're after
00:23:09
Speaker
a frailing concept but how what i think is normal texts from the people that are in my life and ah yeah maybe don't do that yeah a year yeah and so one of the things that in in our pre-show conversation you would mentioned is the sms closing playbook and i think the key phrase there was how to land a ten thousand dollars deal with three texts this of course has me very interested so how do how does one do he
00:23:40
Speaker
closing playbook out of sms um boy and closing pleabo yeah i want to know yeah i think a lot of certain businesses now like again people think oh my gosh a three texts that will close a ten thousand dollars deal most of the conversations that i have with some sort of we buy different products we buy stuff all the time and so the key is to get to asms channel as fast as possible right because you're goingnna lose people my inbox is flooded everyone's inbox is flooded
00:24:14
Speaker
and so the faster you can get to that conversation over sims the faster it is that you're going to get things done a lot quicker you're going to get a better faster response way quicker everything that you want to do is engage in that channel i just found this on clay so if you were familiar with clay that the platform one of the things ah was in this article called first brown capital he did a whole synopsis on how a clay grew to a billion dollar company and what they said is we have everyone move to s and s as fast as possible
00:24:48
Speaker
so this is just something that i would encourage every business to get to because when you need to get in touch with somebody you're going to text them right someone's like hey i sentch your i'm like good luck right if you want to watch with me even my team i'm like hey guys don't slack me if you need something call me or text me and i guarantee that i'm going to either pick it up or i will reply do to you but if you're emailing me or you're stocking me or you're what'sapppping me forget whatsapp my whatsapp is slammed that first
00:25:19
Speaker
right everybody move to sms and open that immediately communication channel i've seen some companies too where like hey let's open a slack channel together that's genius let's do cool let's open a slack you know not every business can do that so get to sms as fast as possible right and the second thing is as we're moving through that cycle use asimma efficiently with these three texts so the first text hey if you're talking to them or they show out that form get to sms open that ah the second one is
00:25:50
Speaker
that reminder right so again if you up the meeting hey john hey dave we still on for one p m it's chris it say hey we still on for one p m boom that other text and so now it just be now you just trade this formal are informal personal channel right it's not this blast channel it's this personal channel and then as you're moving through whether that deal flow is a sales letterder approach right you're comunic i have a recruiter who's finding talent for us and all we're doing is texting
00:26:20
Speaker
right have i messageed on my computer ah use we use sales message for all that stuff and just working through the entire cycle through sms for those qic communication hey i just sent you're of the panado if you have any questions then give me a call and sort of it creates just this open channel of not just email not just phone call but sms when you need to get thing done so speed ummer and urgency his of course one of the key things in sms is and i have heard right if you waits three minutes to reply to a form fill
00:26:54
Speaker
your likelihood of closing that deal goes down dramatically versus if you wait three seconds to call so that's brilliant and as we go through this i think the technology is changing pretty rapidly and yeah we did mention the big ai thing and actually there's a bunch of stuff inside of android and ios that are both dramatically improving and or speeding up the interactions that people are having so are there things on the horizon that you're seeing with either like apple intelligence or gemini
00:27:30
Speaker
that are getting you excited about doing more with sms yeah so apple um recently and and don't maybe six months ago give it take they they said that they're going to enable rcs for most people like what is that who so rcs if you use android ah you have all this extra functionality with emojis and all this stuff i don't use the android so i don't know right but apple has traditionally been a closed platform and so a lot of this more
00:28:02
Speaker
forwardthinking cross-pollination between android phones and apple phones has been closed off because apple wants their ecosystem so that's why you see those green texts who're like oh my gosh he wroteitch for everybody so they finally agreed that hey you know what we should probably come together and make messaging a lot more sophisticated in the sense of how do we make sure that android phones can talk to apple phones that's what's called rcs so it's called rich communication service i think that's what it's called
00:28:33
Speaker
and so now when you see someone texting you're texting someone on android you can actually see them typeping right and so that stuff wasn't available until this whole open availability so rcs is ah big sin you go from a type world to a adapt world so before you have to type in a text right yes that sounds good and now you go to a tap world so that's where we're moving towards and you go what that means from a conversion perspective the stats we're seeing is like
00:29:05
Speaker
fifty percent's crazy and so the carriers are still trying to figure that out but ultimately it it makes efficient messaging way more efficient you can book meetings through it you can tap to do whatever you could do surveys you could do polls so r cs is a big thing that finally has come to fruition it was like ten fifty years of them trying to argue over whether to do it ah were now yeah but when it comes to the ai stuff apples done some things with ai intelligence
00:29:36
Speaker
to be honest i don't really care about a agenda emoji i don't know who does i just made my first onegan yeah it was a disco moose with a microphone yeah well i think they're doing some stuff but at the consumer level maybe but um a question about the three dot yeah then this will be a point where we can edit this out if you actually want to turn this into a real business or not with me i've always thought that it would be a great app to develop to annoy the heck out of people to somehow figure out a way to take advantage of those three dots
00:30:07
Speaker
and then make it stop for ten seconds and then make it start again but have that run for days yeah but as people just be screaming at their phone what are you trying to say why are you writing me a novel i just think that'd be spectacular right is that it even possible i think it is possible ah think it is possible there is recently an app called one and was an app called explode that launched i don't know a month ago or so and you couldn't you didn't have exploding text messages right or disappearing text messages so this app called explode connected on the iphone
00:30:40
Speaker
messaging channel and you can do just that you can create these exploding messages but through this like fan phase and who knows it probably exploded by now but the good news is i'm going to write this down so i can annoy my wife you can do explode okay yeah yeah keep going think you do but so it is a real thing okay cool so and i suppose when you were talking about tab and bringing things in that's the difference between you texting someone a link to a calend lee or a outs by meeting link
00:31:13
Speaker
and literally letting people book the meeting in that as a mess they don't have to go anywhere else yeah that that isn't one of the possibilities right and then in the back end and i can't connect toswa meetings or callley or whatever it is so it can remain on platform and that's huge and it yeah yeah yeah so again like the conversion rate we what has been exposed out there for ics is fifty percent conversion clickth through rate that's massive for a business
00:31:44
Speaker
the carriers are still trying to figure out a pricing model that makes sense they're like if it's going to be a fifty percent click rate we're going to charge for that value move it somewhat gets a little out of reach for a lot of companies and so they're still trying to figure out how to make that work but that's a massive gain so becomes a much more richer platform and which ultimately gives businesses a way way more efficient way to engage and get things done chris you your company has a ton of experience with a lot of really heavy hitters in the sales
00:32:17
Speaker
space people like grant cardone what oh when do you see as a good use of asimas versus picking up the phone and calling i know i think you're right i think more people are apt to answer ah text versus the phone but where where do you see that line of demaration yeah i think the future is in conversational messaging and so i think we've all we're all experiencing it phone call is and interruption ah text message is a passive response
00:32:49
Speaker
when you want and so it gives more control to the consumer to text to when they want i'm controlling the conversation not you i'll call you if it ever makes sense and and think calling obviously works very well one of the things like we're a calling platform too so i don't want to poopoo on calling because look at the end day you got to talk to people and however in the calling world like i'm sure you guys get likely youre scam likely all these calls and so the same compliance rules that are applied to text messaging
00:33:20
Speaker
right it's called ten d l c it's called toll for verification right you got get approved syntax on the phone calls like carriesr are apt to like look you just bought that number you can't just start calling from it we want to make sure you're in legitimate real business so in the carrier world it's called stir shaking basically out this form tell us your real business and then we'll put you in this white whitelisted ability to make calls so it doesn't fall in that bucket of spam likely a lot of platforms out there
00:33:53
Speaker
don't ham that and okay i just got a number and now i'm calling and it's into the spam likely bucke how do i get out of it a lot of companies don't have ah attack or that integration to make sure that your calls actually get through and so it's all around a connection so we have something and sales message called trusted calling so he goes through st shaken you can do s cam which is like you can have your brand name and so all of this so we tell the carriers like yep legit company they do this authorization and then now your calls can get through which will increase your call connection rate
00:34:25
Speaker
a lot so you know it's all in combination right and so we have a dialer and so we're building some cool attacks hey here sure contacts you could dial if you wanted to do a double dial or tripa di or ah know sex template dial you tell but we realize that yes calling has a massive place in business and but you have to ensure that your calls will get during the first place so we build a good platform to make sure hey we want to make sure that your stuff actually works so that's a big part of it one of the
00:34:57
Speaker
um things that i'm most proud about our show is that we usually end each show with ah blatant naked self- promotion and i want to i want you to im we're going talk about this a little earlier more than the end of the show because i think there's a lot of really cool parts of sales message that a lot of people need to know we'll call it the lightning round how easy is it to integrate with cres like one click yeah if it really good humspun integration so they got sales hub marketing lu home service ah op sub like i know hubspot
00:35:28
Speaker
quite well so when we build our product hubspot takes up a good twenty percent thirty percent of our own internal roadmap of building on product so you can integrate into all parts of hubspot system whether it's hubspot we've got an amazing salesforce integration we sp into keep into active campaign pipe drive so a lot of those tools so ultimately at all can either talk to each other everything gets logged in the timeline you can build it into workflows or automations i've used all the tools
00:36:00
Speaker
out there all the different marketing automation platforms like i mentioned before i was a big and soft user and i know that one pretty well and they're all they all have their pros and cons but it's really simple right you connected it up first thing is you got to get approved so once you get approved then you can effectively start to use text messages that you all right so question number two and i'm going to te you up for the easiest questions ever what are the three things you want people to know about sales message why do we need to go to the website and sign up for a demo because it's workland it's a cool product
00:36:31
Speaker
yeah so one it's sales message if i ever catch you calling it sales msg you never know i didn't i did call say i know you did i know yeah oh im ki um so yeah what do i want them to know that i if you just need one platform to do calling and texting we've done a really good job we've built a phenomenal products look no further there is there is one tool that can help you solve a lot of those challenges that you have cool lightning what cool one of the things that i'm always fascinated about with software development is
00:37:04
Speaker
i think a lot of times companies get bogged down with the people giving them a list of the can't adjust of oh this is great but can't you just add this one additional feature can't you just do that can't you just do this and that's but i think is so tremendous about sales message see i got it right and that you integrate with i don't know fifteen sixteen different things just straight out of the box but my here's my question is how do you decide
00:37:35
Speaker
what features to add and what's the critical mass where you say and this one guy said this one thing to yep where that's a great idea we're gonna do it yeah great question so if you go to feedback dot sales messagesage dot com this is our public board and so ultimately we want to build stuff that people want and so we get tons of requests however not all requests are true to equal and so at feedback at sales message ah com that gives us a lens to the voice of the customer what's important
00:38:08
Speaker
and we are really good about building product people want and so that's one way that we do it use a couple of the other internal tools just understand because i think steve joss said it he's like might have been henry ford but he's if you wanted to get a faster horse if you asked people what they wanted about transportation they'd say they want a faster horse so a lot of people don't know what they want it's our job to understand and then create the outcome that they're wanteding so that is a way in which that we decide or at least understand oh that's what they really that's what they're really saying
00:38:44
Speaker
not that and so that's a certain viewpoint and a lens that our t is really goingnna deciphering or talking to the customer hey you said this what do you mean oh that's what right so that's this whole idea of customer centric is yep heard you but here's what i think you really need that is such a monster challenge for anybody in the creative space because i think more often than not people don't know what they want but they know what they don't want when you show it to something that they didn't want yeah yeah but you said or no i yeah like
00:39:17
Speaker
yeah that's why in a creative space with us with the building out websites the cliche joke is you need to make the logo bigger ah yeah there's a good oatme out version of that it know if you guys have seen that i bet this designer goes straight to hell yeah and sad that yeah ah very cool so if somebody's wanting to find you somebody's wanting to get a demo or do they find you yeah go to salesmesage dot com and and check us out so if you're in the market you're looking for a cool tool
00:39:48
Speaker
we'd love to support you yeah definitely worth the time especially considering how plugs and play as well with just run any one dave a class and inspirational final thoughts the biggest takeaway that i've got from our conversation with chris and thank you so much for joining us today chris this was be and you for having the speed and immediacy of s ms is really a force multiplier for businesses million and if you're not thinking about how you can connect with your customer more seamlessly reducing friction
00:40:21
Speaker
getting in slow of them you need to take a look at your sales opportunities we really try to amp up that speed so a tiwell company like sales message at sales msg dot com um you need to connect with theirs i get out there and get text and awesome thanks dave chris thank you for joining us nicole thanks for editing out my swear from earlier and same for you andy this has been another episode of dial it in with apologies to tony cornizezer we are also going to try and do better the next time
00:40:53
Speaker
are
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Speaker
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