The hosts of the Dial It In podcast reflect on their journey, highlighting their recent milestone of surpassing 100 episodes. They share personal anecdotes, including one host's challenging summer due to their dog's severe eye condition. The new season promises changes, including new theme music and a focus on AI tools and sales strategies for 2025. The upcoming mini-seasons will cover selling tactics, the impact of AI in marketing, and the shift towards loop marketing, with various expert guests scheduled to appear. There's also a humorous note about launching video versions of the podcast.

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Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]



S4 Ep1: Kicking Off New Seasons with Dave and Trygve

The podcast episode opens with a humorous anecdote about health jargon mistaken for financial jargon, transitioning into an in-depth conversation with Heide Olson, the founder and CEO of All In One Accounting. The discussion covers the importance of accurate financial reporting, maintaining profitability, the risks of inadequate internal controls, and the benefits of using the Entrepreneurial Operating System (EOS). Examples of fraud and theft encountered in businesses are shared, highlighting the need for robust financial practices. The conversation underscores the role of financial leadership in entrepreneurial success and the value of a trustworthy accounting partner.

Reach out to Heide on LinkedIn: https://www.linkedin.com/in/heide-olson/

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Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]
https://hubs.la/Q01VrfRj0Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]
https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20ContactConnect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

Special Episode: Navigating Financial Health with Heide Olson

In this episode of Dial It In, the hosts recap their favorite episodes and reintroduce Keith Lauver, the optimistic and empathetic founder of Ella. Lauver's company has created an AI tool named Ella, designed to improve marketing effectiveness using bots and large language models (LLMs). The conversation covers how Ella enhances marketing strategies by emphasizing high-resolution marketing, which focuses on clarity and precision rather than quantity. Keith shares insights on the development and application of Ella, including the tool's ability to act as a coach, critic, and co-creator. The discussion also delves into Keith's journey as a serial entrepreneur, his lessons learned, and the emotional ups and downs of building businesses. Later on, Keith elaborates on the importance of having a curious, collaborative mindset when using AI tools. If you're looking to elevate your marketing efforts, this episode offers valuable lessons and introduces a powerful tool to help achieve that goal.

S3 Summer Edition - Keith Lauver from Ella

In this episode of Dial It In, the hosts talk to Shel Holtz, a pioneering podcaster and communication strategist. They discuss Shel's extensive career in communications and marketing, the evolution and potential of podcasting, and the role of technology in modern corporate communications. They delve into the benefits and challenges of integrating AI in communications, emphasizing the importance of strategic planning. Shel shares insights from his auditing experiences and stresses the need for honesty and alignment in internal and external corporate messaging. The conversation also touches on the impact of remote work on industry operations and the continuous adaptation required to manage evolving communication technologies.

S3 Summer Edition -  Shell Holtz

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Steve Anderson, a leading expert on growth, business, risk, and innovation. Steve discusses his book, 'The Bezos Letters: 14 Principles to Grow Your Business Like Amazon,' which breaks down Jeff Bezos's shareholder letters to reveal the strategies behind Amazon's global success. Key topics include the principles of 'Successful Failure,' 'Return on Risk,' 'Customer Obsession,' and the importance of experimentation and innovation. Steve shares insights into how businesses can apply Amazon's growth strategies to scale, innovate, and thrive. The episode also touches on Amazon's unique approaches to logistics, marketplace dynamics, and customer service.

S3 Summer Edition - Steve Anderson

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Nicole, a producer who recently survived a heart attack. The discussion revolves around Nicole's experience, the symptoms she faced, and the importance of recognizing atypical signs of heart attacks, especially in women. The episode also features Tim Smith from HeartCert CPR, who provides expert insights on heart emergencies, the importance of training and preparedness, and preventive measures. The conversation highlights the critical need to know one's body, seek immediate medical attention, and support from employers in such health crises.

S3 Summer Edition - Nicole Fairclough

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Katie Walter, a strategic business leader and fractional CMO, about the emerging world of fractional executives. Katie discusses the benefits, challenges, and methodologies of fractional leadership, emphasizing the importance of strategic involvement without the full-time commitment. The episode highlights how companies can leverage fractional executives for pivotal roles, manage business growth, and navigate the changing work landscape. Katie also shares her personal journey into fractional work, offers advice for aspiring fractionals, and promotes the upcoming Fractional Conference.

S3 Summer Edition -  Katie Walter

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Sheri Stolp about the basics of HR management. Chosen as a favorite episode by producer Nicole, the discussion delves into setting expectations, documenting policies, and distinguishing between performative perks and real leadership. Sheri emphasizes that culture is not about surface-level perks but about how leaders show up during challenging times, balancing compliance with compassion. She also shares insights into the impact of AI on hiring practices, intergenerational workplace dynamics, and best practices for terminating employees with empathy. Additionally, the episode features anecdotes and practical advice for improving communication and handling tough conversations effectively. The talk concludes with a reminder that effective HR is about understanding and supporting the human element in business.

S3 Summer Edition - Sheri Stolp

In this episode of the Dial It In podcast, the hosts discuss the power of specificity in technology with their guest, Nicholas Wicks, the co-founder of Check This Out—a referral software platform for the restaurant and hospitality industry. Wicks shares insights on how SMS marketing can drive customer retention and acquisition, detailing the genesis of his innovative platform born out of his experience as a restaurateur. The conversation also touches on the challenges faced by the restaurant industry, especially during the pandemic, and how effective digital communication can help overcome these hurdles. The episode is sponsored by DataQuick, a tool designed for HubSpot CRM administrators to manage and organize data more efficiently.

S3 Summer Edition -  Nicholas Wickes

In this episode of Dial It In, Trygve talks with his friend Dee Heffernan, the founder of MATRIARC, a brand strategy agency. Dee shares the origin of their friendship, stemming from snarky exchanges during a Zoom meeting two years ago, and how they became close despite never meeting in person. The episode highlights Dee's journey, including her impactful TEDx talk on 'How to Stop Highlight Reel Living,' which delves into personal struggles and her relationship with ambition rooted in her athletic background. Dee discusses the essence of branding, emphasizing the importance of understanding customer psychology, creating compelling personas, and maintaining brand standards. She also explains her agency's approach to rapid project execution, the significance of strategic planning, and how effective branding addresses customer needs to drive business growth.

S3 Summer Edition - Dee Heffernan

As marketers and speakers for Google, HubSpot and their Minneapolis-based growth marketing agency BizzyWeb, Dave and Trygve spend their days meeting with amazing people that work with businesses of all kinds, and we’ve gathered our favorite people together to share their advice.

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Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue.

Trygve Olsen

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