This episode features John Munsell, CEO of Bizzuka and author of 'Ingrain AI: Strategy Through Execution,' discussing the integration and scaling of AI in businesses. The hosts discuss Minnesota's harsh cold while prepping for an interview with John, who shares insights about effective AI adoption, including strategies, tools, and governance. Munsell emphasizes the need for uniform AI policies and rapid implementation training, highlighting various AI applications like proposal generation, financial modeling, and workflow automation. Additionally, John reveals his book's content and AI-driven tools used to streamline processes, aiming to bring businesses from AI experimentation to practical and scalable use.

Find John at:
Bizzuka [https://www.bizzuka.com/]
LinkedIn [https://www.linkedin.com/in/jwmunsell/]
IngrainAI [https://ingrain.ai/]

Get the book at:
Ingrainai.com/2026 [https://ingrainai.com/2026]

Other Resources:
Boodle Box [https://boodlebox.ai/]
Plaud [https://www.plaud.ai/]

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Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S5 Ep05: The Road to AI Mastery with John Munsell

In this episode, the hosts engage in a dynamic conversation with Wes, a serial entrepreneur and CEO of Roll Digital Incorporated. They explore the concept of vibe coding, an AI-driven approach to software development, emphasizing natural language prompts instead of traditional coding. Wes shares practical applications, such as automating scheduling, managing extensive Zoom call logs, and addressing LinkedIn automation challenges. The discussion highlights the immense potential of AI tools like Claude Code and the transformative impact on productivity. Wes also delves into his personal journey with AI, emphasizing the transition and future impact of AI dominance in various industries. Wrapping up, the episode stresses the importance of embracing AI to harness its full potential.

Connect with Wes Lemos and explore further:

- Roll Digital [https://rolldigital.com/]

- Sales Connector [https://salesconnector.com/]

- VibeScribe [https://vibescribe.me/]

- TiviAI.com [https://tivai.com/]

- LinkedIn [https://www.linkedin.com/in/weslemos/]

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]



S5 Ep04: Embracing AI Revolution with Vibe Coding - A Conversation with Wes Lemos

This podcast episode discusses the fundamentals of AI and its application in business, featuring marketing strategist Michelle Stinson Ross. The conversation touches on the proliferation of AI across various industries, elucidates the differences between AI, machine learning, and large language models, and demystifies common misconceptions about AI's capabilities and limitations. Michelle shares her personal experiences with tools like Claude and ChatGPT, detailing their strengths in different contexts. The episode further explains the significance of prompt quality, AI sloppiness, data privacy, and the future role of agents in automating tasks. Practical advice for integrating AI into business operations while ensuring ethical considerations and data safety is also provided.

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:  Website: dialitinpodcast.com  BizzyWeb site: bizzyweb.com   [https://hubs.la/Q01VrfRj0]Connect with Dave Meyer   [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S5 Ep03: From AI Basic Concepts to Business Applications with Michelle Stinson Ross

In this episode of Dial It In, hosts interview Jill Konrath, a renowned sales strategist and bestselling author, about her new book 'Pivotal Moments.' Jill recounts her journey in sales, the advice that inspired her career pivots, and the importance of viewing challenges as opportunities for growth. The discussion highlights how pivotal moments can lead to significant life changes, urging people to view such instances as triggers for personal and professional developments. Alongside, the episode is sponsored by 'WeFixHubSpot.com,' a service aimed at optimizing and customizing HubSpot portals for businesses.

Connect with Jill:

Pivotal Moments Book [https://www.amazon.com/Pivotal-Moments-Springboard-New-Possibilities/dp/196283462X] https://JillKonrath.com [https://jillkonrath.com/] https://www.whatsreallypossible.com/ LinkedIn [https://www.linkedin.com/in/jillkonrath/]

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:  Website: dialitinpodcast.com  BizzyWeb site: bizzyweb.co [https://hubs.la/Q01VrfRj0]

S5 Ep02: Jill Konrath on Turning Pivotal Moments into Opportunities

In this episode, Dave and Trygve discuss the pervasive role of AI in various industries and everyday life, highlighting both its benefits and potential drawbacks. They touch on the increasing use of AI across businesses, the importance of maintaining human oversight, and practical applications of AI, from custom avatars to advanced data analysis. The episode also teases future discussions on AI's impact on CRM systems, coding, and other business functions, emphasizing the importance of blending human elements with technological advancements.

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]
https://hubs.la/Q01VrfRj0Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]
https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20ContactConnect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S5 Ep01: AI Insights: Unpacking Trends and Applications with Dave and Trygve

In this episode, the hosts discuss the inevitability of pain and minor injuries related to cooking with sharp implements. The discussion shifts to a humorous recount of a kitchen mishap involving a mandolin slicer. The segment includes a sponsorship message from WeFixHubSpot.com, followed by the introduction of the guest, Janice Carte, founder and executive chef of Tiny Spoon Chef, a boutique personal chef service. Janice shares her culinary journey and offers insightful holiday cooking tips. She emphasizes the importance of balancing flavors and textures and provides simple, effective tips for home cooking. The hosts also explore recommended kitchen tools and the benefits of keeping cooking methods simple and community-focused. The episode concludes with a discussion on the services offered by Tiny Spoon Chef and their expansion plans.

Connect with Janice at: TinySpoonChef.com [https://www.tinyspoonchef.com/] Instagram [https://www.instagram.com/tinyspoonchef/] LinkedIn [https://www.linkedin.com/in/janice-carte-3810ab137/]

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:  Website: dialitinpodcast.com  BizzyWeb site: bizzyweb.com   [https://hubs.la/Q01VrfRj0]Connect with Dave Meyer   [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S4 New Years Special: Holiday Cooking Tips with Chef Janice Carte

In this podcast episode, the hosts discuss various life experiences and rants before welcoming their guest, Sara Cunningham, the founder of Free Mom Hugs. Sara shares the origin story of Free Mom Hugs, a national nonprofit movement that began when she offered hugs at a Pride parade to support LGBTQ+ individuals feeling unseen. Sara elaborates on how the movement has expanded to chapters in all 50 states and even internationally. The conversation covers the support provided by Free Mom Hugs, including officiating same-sex weddings, offering care packages during COVID-19, and organizing events like Second Chance Proms. The episode underscores the importance of empathy, connection, and simple acts of kindness, especially during the holiday season. Sara advocates for visibility, affirmation, and support for the LGBTQ+ community and encourages everyone to do what they can to make a difference.

Connect with Guest:
FreeMomHugs.org [https://FreeMomHugs.org]

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S4 Holiday Episode: Sharing Humanity - A Chat with Free Mom Hugs' Founder, Sara Cunningham

In this episode, the hosts discuss attending the musical 'Wicked' and introduce their guest, Andy Prasky, a veteran real estate leader known for his client appreciation events. Andy shares his extensive experience, including his time co-hosting the Real Estate Radio Hour on CBS, strategies for client retention, and the importance of authenticity in business. He delves into innovative marketing strategies, the use of technology like TikTok for real estate, and details about his team-building practices. The conversation also touches on the dynamics of the MLS, the value of personalized client experiences, and methods to encourage customer engagement. The discussion highlights Andy's passion for adding value and building lasting client relationships.

Connect with Andy:
prasky.com
https://linktr.ee/andyprasky…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]



S4 Ep10 From Radio Waves to Real Estate Expertise with Andy Prasky

In this podcast episode, the hosts share a heartwarming story about 'Knock, knock,' a chicken that became the sales team mascot at BizzyWeb. The story begins with Mary's unique birthday gift, which ultimately saved the chicken from being eaten. The hosts then delve into their favorite aspects of 2025, highlighting their experiences with AI, and discussing the significant role AI plays in modern marketing. Key themes include Answer Engine Optimization (AEO) versus traditional SEO, loop marketing, first-party data utilization, and the importance of well-designed, fast, and functional company websites for both customer engagement and recruitment. They emphasize the ongoing evolution of AI in marketing, including tools like Google's Gemini and the increasing use of AI to improve customer experience and operational efficiency. The hosts also touch on integrating AI into business processes while maintaining human oversight to ensure quality and accuracy.

Show Notes:

00:00 Introduction and Favorite Moments of 2025
00:40 The Story of the Sales Chicken
03:45 AI and Marketing Trends of 2026
05:26 The Rise of AI in Everyday Life
05:55 Special Guests and Sponsor Introduction
10:08 SEO vs AEO: The Evolution of Search
19:48 Loop Marketing: The Future of AI-Driven Strategies
24:32 Human in the Loop: Ensuring AI Accuracy
25:34 Google's AI Tools: Gemini and Beyond
26:18 AI in Marketing: From Ideation to Execution
28:48 Notebook LM: Custom AI Solutions for Clients
32:43 AI's Impact on Entry-Level Jobs
34:05 First Party Data Strategies
36:39 The Importance of a Modern Website
45:50 Future Trends: Agentic AI and CRM Integration
48:01 BizzyWeb's AI-Driven Marketing Approach

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S4 Ep09: The Sales Chicken and Marketing Trends 2026

In this episode of 'Dial It In,' hosts Dave and Trygve engage in a lively discussion with Jen Bergen, a recognized expert in Revenue Operations (RevOps) and co-creator of the RevOps Bootcamp at HubSpot Academy. The trio delves into the basics of RevOps, its importance in aligning marketing, sales, and service teams to drive measurable growth, and common challenges companies face. Jen emphasizes the critical role of process documentation and communication in creating a cohesive and effective RevOps strategy. They also explore the misconceptions surrounding RevOps and discuss practical steps for implementing a successful RevOps framework. The episode is enriched with insights into the future of RevOps, including the increasing availability of related education and certifications. Sponsored by FractionalTactical.com, the podcast highlights how a systematic approach to RevOps can improve company culture, communication, and ultimately, customer experience.



…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S4 Ep08: Decoding Revenue Operations with Jen Bergen

As marketers and speakers for Google, HubSpot and their Minneapolis-based growth marketing agency BizzyWeb, Dave and Trygve spend their days meeting with amazing people that work with businesses of all kinds, and we’ve gathered our favorite people together to share their advice.

Dial it in

Trygve Olsen's Show

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue.

Trygve Olsen

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