In this podcast episode, the hosts discuss various life experiences and rants before welcoming their guest, Sara Cunningham, the founder of Free Mom Hugs. Sara shares the origin story of Free Mom Hugs, a national nonprofit movement that began when she offered hugs at a Pride parade to support LGBTQ+ individuals feeling unseen. Sara elaborates on how the movement has expanded to chapters in all 50 states and even internationally. The conversation covers the support provided by Free Mom Hugs, including officiating same-sex weddings, offering care packages during COVID-19, and organizing events like Second Chance Proms. The episode underscores the importance of empathy, connection, and simple acts of kindness, especially during the holiday season. Sara advocates for visibility, affirmation, and support for the LGBTQ+ community and encourages everyone to do what they can to make a difference.

Connect with Guest:
FreeMomHugs.org [https://FreeMomHugs.org]

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S4 Holiday Episode: Sharing Humanity - A Chat with Free Mom Hugs' Founder, Sara Cunningham

In this episode, the hosts discuss attending the musical 'Wicked' and introduce their guest, Andy Prasky, a veteran real estate leader known for his client appreciation events. Andy shares his extensive experience, including his time co-hosting the Real Estate Radio Hour on CBS, strategies for client retention, and the importance of authenticity in business. He delves into innovative marketing strategies, the use of technology like TikTok for real estate, and details about his team-building practices. The conversation also touches on the dynamics of the MLS, the value of personalized client experiences, and methods to encourage customer engagement. The discussion highlights Andy's passion for adding value and building lasting client relationships.

Connect with Andy:
prasky.com
https://linktr.ee/andyprasky…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]



S4 Ep10 From Radio Waves to Real Estate Expertise with Andy Prasky

In this podcast episode, the hosts share a heartwarming story about 'Knock, knock,' a chicken that became the sales team mascot at BizzyWeb. The story begins with Mary's unique birthday gift, which ultimately saved the chicken from being eaten. The hosts then delve into their favorite aspects of 2025, highlighting their experiences with AI, and discussing the significant role AI plays in modern marketing. Key themes include Answer Engine Optimization (AEO) versus traditional SEO, loop marketing, first-party data utilization, and the importance of well-designed, fast, and functional company websites for both customer engagement and recruitment. They emphasize the ongoing evolution of AI in marketing, including tools like Google's Gemini and the increasing use of AI to improve customer experience and operational efficiency. The hosts also touch on integrating AI into business processes while maintaining human oversight to ensure quality and accuracy.

Show Notes:

00:00 Introduction and Favorite Moments of 2025
00:40 The Story of the Sales Chicken
03:45 AI and Marketing Trends of 2026
05:26 The Rise of AI in Everyday Life
05:55 Special Guests and Sponsor Introduction
10:08 SEO vs AEO: The Evolution of Search
19:48 Loop Marketing: The Future of AI-Driven Strategies
24:32 Human in the Loop: Ensuring AI Accuracy
25:34 Google's AI Tools: Gemini and Beyond
26:18 AI in Marketing: From Ideation to Execution
28:48 Notebook LM: Custom AI Solutions for Clients
32:43 AI's Impact on Entry-Level Jobs
34:05 First Party Data Strategies
36:39 The Importance of a Modern Website
45:50 Future Trends: Agentic AI and CRM Integration
48:01 BizzyWeb's AI-Driven Marketing Approach

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S4 Ep09: The Sales Chicken and Marketing Trends 2026

In this episode of 'Dial It In,' hosts Dave and Trygve engage in a lively discussion with Jen Bergen, a recognized expert in Revenue Operations (RevOps) and co-creator of the RevOps Bootcamp at HubSpot Academy. The trio delves into the basics of RevOps, its importance in aligning marketing, sales, and service teams to drive measurable growth, and common challenges companies face. Jen emphasizes the critical role of process documentation and communication in creating a cohesive and effective RevOps strategy. They also explore the misconceptions surrounding RevOps and discuss practical steps for implementing a successful RevOps framework. The episode is enriched with insights into the future of RevOps, including the increasing availability of related education and certifications. Sponsored by FractionalTactical.com, the podcast highlights how a systematic approach to RevOps can improve company culture, communication, and ultimately, customer experience.



…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S4 Ep08: Decoding Revenue Operations with Jen Bergen

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Lisa Futterman, a Chicago-based freelance food, travel, and beverage writer. They discuss the history, preparation, and intricacies of creating a turducken for Thanksgiving. The episode delves into Trygve's personal tradition of ordering and smoking a 20-pound turducken, touching on its New Orleans roots and the challenges of cooking it properly. Lisa shares insights into food history, the culinary concept of 'in castration,' and offers tips for making Thanksgiving meals unique and memorable. They also highlight the importance of respecting family traditions while being open to culinary adventures, and share humorous anecdotes about deep-frying turkeys and the mythical origins of popular dishes.

Connect with Lisa:

Instagram [https://www.instagram.com/futtypages/]

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S4 2025 Thanksgiving Speical

In this episode, Trygve hosts his dear friend Brie Rehak, the creator of That Girl Brie, Elevated Charcuterie. They discuss Brie's journey from being let go from a job during COVID-19 to establishing a thriving business specializing in artisanal cheeses. With a background in creating charcuterie boards, Brie turned her passion into a business, focusing on storytelling, customer experience, and quality. They also explore her collaborations, the creation of unique cheese varieties like Merlot Cheddar, and her partnership with Harmony Cheese. Additionally, Brie talks about the importance of branding, the challenges of licensing, and her new retail space in River Falls. The episode is filled with humor, insights into the food industry, and the importance of following one’s passion.

Connect with Brie:
LinkedIn [http://www.linkedin.com/in/brianne-rehak-2ab4b756] - http://www.linkedin.com/in/brianne-rehak-2ab4b756
Harmony Cheese [https://harmonycheese.com/]- https://harmonycheese.com/
Harmony Cheese Facebook [https://www.facebook.com/HarmonyCheese] - https://www.facebook.com/HarmonyCheese
Harmony Cheese Instagram [https://www.instagram.com/harmonycheesewi/] - https://www.instagram.com/harmonycheesewi/
That Girl Brie [https://thatgirlbrie.com/] - https://thatgirlbrie.com/
That Girl Brie Facebook [https://www.facebook.com/ThatGirlBrieBoxesAndBoards/]- https://www.facebook.com/ThatGirlBrieBoxesAndBoards/
That Girl Brie Instagram [https://www.instagram.com/thatgirlbrieboxesandboards/?hl=en] - https://www.instagram.com/thatgirlbrieboxesandboards/?hl=en

Other Mentioned Brands
Facepunch Hot Sauces [https://www.facepunchfoods.com/]- https://www.facepunchfoods.com/
Lucky Guys Distillery [https://www.luckyguysdistillery.com/] - https://www.luckyguysdistillery.com/

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S4 Ep07: Brie Rehak's Journey to Cheese Magnate

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Caleb McEwen, an accomplished writer, performer, director, and founding member of The Danger Committee. They discuss the intense preparation and challenges faced by real estate agents, leading into Caleb's unique insights on integrating performance techniques into professional settings. Caleb shares his journey from joining The Danger Committee to mastering juggling and knife-throwing stunts. He emphasizes the importance of storytelling, audience engagement, and adaptability, drawing parallels between performance art and sales. Caleb also provides strategies for handling hecklers, maintaining audience interest, and overcoming the fear of public speaking. The episode concludes with tips on creating meaningful connections with the audience and promoting upcoming shows of The Danger Committee and Brave New Workshop.

Connect with Caleb:

The Danger Committee [https://www.thedangercommittee.com/]

Hennepin Arts [https://hennepinarts.org/]

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]
https://hubs.la/Q01VrfRj0Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]
https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20ContactConnect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S4 Ep06: The Art of the Show - Caleb McEwen's Performance Secrets

In this episode, hosts Trygve and Dave sit down with Tom Meckey, a seasoned real estate broker from the Minneapolis-St. Paul area with over 20 years of experience. They discuss several aspects of the real estate industry, including contemporary challenges, changing market conditions, and the importance of relationships in successful brokerage. Tom provides insights into getting started in real estate, necessary training and costs, as well as nuanced real estate terms and their actual meanings. Additionally, they touch on the complexities of operating as an independent broker and how market conditions have shifted recently, especially affected by economic uncertainties. They emphasize the importance of selecting the right agent and maintaining low overhead costs to thrive in the real estate market.

Connect with Tom:

LinkedIn
[https://www.linkedin.com/in/tommeckey/]Move Realtors [https://move.realestate/]

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S4 Ep05: Navigating Real Estate with Tom Meckey

In this episode, hosts Dave and Trygve bring on Liz J Simpson, a nationally recognized B2B sales and thought leadership strategist. Liz shares her experiences and insights from her journey, starting with her unexpected impact at a HubSpot conference in 2019. She emphasizes the importance of mastering sales fundamentals, building business acumen, and maintaining authentic human connections despite evolving technologies like AI. Liz also discusses the concept of 'big money' as funds that create a significant impact, and shares advice on saying no to the wrong clients. The conversation covers practical sales strategies, the value of persistence, and the importance of supporting and understanding the roles within a sales team. The episode is filled with relatable anecdotes and valuable advice aimed at both novice and experienced sales professionals.

Connect with Liz on LinkedIn:
https://www.linkedin.com/in/lizjsimpson/

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S4 Ep04: Liz J Simpson on Authentic Sales Strategies

In this lively and fast-paced podcast episode, the hosts Dave and Trygve are joined by the energetic and multifaceted Dan Tyre, a long-time HubSpot influencer and entrepreneur. The conversation kicks off with humorous anecdotes, including a networking event incident and Dan's interactions with Muhammad Ali. The core discussion covers AI's evolving impact on marketing and business, emphasizing the shift from ad hoc to structured AI applications. The episode also delves into the innovative 'Loop Marketing' framework comprising Express, Tailor, Amplify, and Evolve stages, which helps businesses personalize and optimize their outreach efforts. Dan shares personal insights on maintaining high energy, effective sales strategies, and the importance of fostering positive relationships and celebrating successes.

Find Dan on LinkedIn at: https://www.linkedin.com/in/dantyre01/

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S4 Ep3: Breakfast Sandwiches and Big Ideas with Dan Tyre

As marketers and speakers for Google, HubSpot and their Minneapolis-based growth marketing agency BizzyWeb, Dave and Trygve spend their days meeting with amazing people that work with businesses of all kinds, and we’ve gathered our favorite people together to share their advice.

Dial it in

Trygve Olsen's Show

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue.

Trygve Olsen

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