In this episode, hosts Dave and Trygve bring on Liz J Simpson, a nationally recognized B2B sales and thought leadership strategist. Liz shares her experiences and insights from her journey, starting with her unexpected impact at a HubSpot conference in 2019. She emphasizes the importance of mastering sales fundamentals, building business acumen, and maintaining authentic human connections despite evolving technologies like AI. Liz also discusses the concept of 'big money' as funds that create a significant impact, and shares advice on saying no to the wrong clients. The conversation covers practical sales strategies, the value of persistence, and the importance of supporting and understanding the roles within a sales team. The episode is filled with relatable anecdotes and valuable advice aimed at both novice and experienced sales professionals.

Connect with Liz on LinkedIn:
https://www.linkedin.com/in/lizjsimpson/

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Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S4 Ep04: Liz J Simpson on Authentic Sales Strategies

In this lively and fast-paced podcast episode, the hosts Dave and Trygve are joined by the energetic and multifaceted Dan Tyre, a long-time HubSpot influencer and entrepreneur. The conversation kicks off with humorous anecdotes, including a networking event incident and Dan's interactions with Muhammad Ali. The core discussion covers AI's evolving impact on marketing and business, emphasizing the shift from ad hoc to structured AI applications. The episode also delves into the innovative 'Loop Marketing' framework comprising Express, Tailor, Amplify, and Evolve stages, which helps businesses personalize and optimize their outreach efforts. Dan shares personal insights on maintaining high energy, effective sales strategies, and the importance of fostering positive relationships and celebrating successes.

Find Dan on LinkedIn at: https://www.linkedin.com/in/dantyre01/

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Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S4 Ep3: Breakfast Sandwiches and Big Ideas with Dan Tyre

In this episode of Dial It In, Trygve introduces Mario Martinez, founder and CEO of Ingreso, who specializes in digital sales training and AI-powered tools. The discussion revolves around the increasing difficulty of selling in a noisy, remote-first world and the challenges of prospecting in such an environment. Mario explains how AI can be leveraged to improve sales processes, citing examples from Fly MSG, a productivity tool aimed at enhancing sales engagement. He highlights the use of AI in automating and optimizing sales tasks such as commenting on LinkedIn posts and cold calling, as well as detecting grammatical errors and rewriting sentences. The conversation also touches on the importance of trust and personalization in sales, and how AI can help in targeting and engaging potential customers more effectively.

Connect with Guest:
LinkedIn [https://www.linkedin.com/in/mthreejr/]
Website [https://sqdc.st/s/WrZ1p9L]



…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S4 Ep02: Revolutionizing Sales with AI Tools and Techniques: Insights with Mario Martinez

The hosts of the Dial It In podcast reflect on their journey, highlighting their recent milestone of surpassing 100 episodes. They share personal anecdotes, including one host's challenging summer due to their dog's severe eye condition. The new season promises changes, including new theme music and a focus on AI tools and sales strategies for 2025. The upcoming mini-seasons will cover selling tactics, the impact of AI in marketing, and the shift towards loop marketing, with various expert guests scheduled to appear. There's also a humorous note about launching video versions of the podcast.

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]



S4 Ep1: Kicking Off New Seasons with Dave and Trygve

The podcast episode opens with a humorous anecdote about health jargon mistaken for financial jargon, transitioning into an in-depth conversation with Heide Olson, the founder and CEO of All In One Accounting. The discussion covers the importance of accurate financial reporting, maintaining profitability, the risks of inadequate internal controls, and the benefits of using the Entrepreneurial Operating System (EOS). Examples of fraud and theft encountered in businesses are shared, highlighting the need for robust financial practices. The conversation underscores the role of financial leadership in entrepreneurial success and the value of a trustworthy accounting partner.

Reach out to Heide on LinkedIn: https://www.linkedin.com/in/heide-olson/

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]
https://hubs.la/Q01VrfRj0Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]
https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20ContactConnect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

Special Episode: Navigating Financial Health with Heide Olson

In this episode of Dial It In, the hosts recap their favorite episodes and reintroduce Keith Lauver, the optimistic and empathetic founder of Ella. Lauver's company has created an AI tool named Ella, designed to improve marketing effectiveness using bots and large language models (LLMs). The conversation covers how Ella enhances marketing strategies by emphasizing high-resolution marketing, which focuses on clarity and precision rather than quantity. Keith shares insights on the development and application of Ella, including the tool's ability to act as a coach, critic, and co-creator. The discussion also delves into Keith's journey as a serial entrepreneur, his lessons learned, and the emotional ups and downs of building businesses. Later on, Keith elaborates on the importance of having a curious, collaborative mindset when using AI tools. If you're looking to elevate your marketing efforts, this episode offers valuable lessons and introduces a powerful tool to help achieve that goal.

S3 Summer Edition - Keith Lauver from Ella

In this episode of Dial It In, the hosts talk to Shel Holtz, a pioneering podcaster and communication strategist. They discuss Shel's extensive career in communications and marketing, the evolution and potential of podcasting, and the role of technology in modern corporate communications. They delve into the benefits and challenges of integrating AI in communications, emphasizing the importance of strategic planning. Shel shares insights from his auditing experiences and stresses the need for honesty and alignment in internal and external corporate messaging. The conversation also touches on the impact of remote work on industry operations and the continuous adaptation required to manage evolving communication technologies.

S3 Summer Edition -  Shell Holtz

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Steve Anderson, a leading expert on growth, business, risk, and innovation. Steve discusses his book, 'The Bezos Letters: 14 Principles to Grow Your Business Like Amazon,' which breaks down Jeff Bezos's shareholder letters to reveal the strategies behind Amazon's global success. Key topics include the principles of 'Successful Failure,' 'Return on Risk,' 'Customer Obsession,' and the importance of experimentation and innovation. Steve shares insights into how businesses can apply Amazon's growth strategies to scale, innovate, and thrive. The episode also touches on Amazon's unique approaches to logistics, marketplace dynamics, and customer service.

S3 Summer Edition - Steve Anderson

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Nicole, a producer who recently survived a heart attack. The discussion revolves around Nicole's experience, the symptoms she faced, and the importance of recognizing atypical signs of heart attacks, especially in women. The episode also features Tim Smith from HeartCert CPR, who provides expert insights on heart emergencies, the importance of training and preparedness, and preventive measures. The conversation highlights the critical need to know one's body, seek immediate medical attention, and support from employers in such health crises.

S3 Summer Edition - Nicole Fairclough

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Katie Walter, a strategic business leader and fractional CMO, about the emerging world of fractional executives. Katie discusses the benefits, challenges, and methodologies of fractional leadership, emphasizing the importance of strategic involvement without the full-time commitment. The episode highlights how companies can leverage fractional executives for pivotal roles, manage business growth, and navigate the changing work landscape. Katie also shares her personal journey into fractional work, offers advice for aspiring fractionals, and promotes the upcoming Fractional Conference.

S3 Summer Edition -  Katie Walter

As marketers and speakers for Google, HubSpot and their Minneapolis-based growth marketing agency BizzyWeb, Dave and Trygve spend their days meeting with amazing people that work with businesses of all kinds, and we’ve gathered our favorite people together to share their advice.

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Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue.

Trygve Olsen

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