In this episode of Dial It In, Trygve starts on a somber note, mentioning Nicole's sudden hospitalization and reminding the audience about the importance of taking care of oneself. The episode features a discussion with Rob Felber, President of Felber PR and Marketing, who specializes in helping B2B manufacturers with their public relations and marketing strategies. Rob and the host discuss the nuances of PR, marketing, and advertising, specifically for industrial manufacturers. Rob emphasizes the significance of long-term consistency in PR efforts, the importance of building relationships with media, and the strategic approach needed for successful trade shows. They also cover the common mistakes companies make in managing PR and marketing, and how to effectively measure PR success in the digital age. Additionally, they address the outdated notion that print media is dead, explaining its relevance and integration with digital strategies. The episode stresses that PR is vital for building industry credibility and generating leads, and that substantial planning and consistency are essential for successful PR campaigns.

Connect with Rob
LinkedIn [https://www.linkedin.com/in/robfelber2008/]
Felberpr.com [https://www.felberpr.com/]

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S3 Ep32: PR Strategies for B2B Success with Rob Felber

In this episode of Dial It In, host Trygve is joined by Jack Nelson, Vice President of Sales and Marketing at Foam Industries, who shares insights on the family's business journey, from its grassroots beginnings to tackling modern challenges. Jack discusses the importance of maintaining core values while innovating, the significance of customer-centric practices, and the unique applications of foam, wood, and plastic in custom packaging. The episode includes a deep dive into the company's adaptability during the COVID-19 pandemic, Jack's strategic plans for future expansion, and the collaborative dynamics within his family-run business. The show also covers Jack's side project of acid etching on guitar pedals, offering a glimpse into his creative endeavors outside of Foam Industries.

Connect with Jack:

FoamIndustries.com
[https://FoamIndustries.com]Dropping Acid Pedal Etching [https://sites.google.com/site/droppingacidpedaletching]
LinkedIn [https://www.linkedin.com/in/jonathan-jack-nelson-88a34312/]
FoamPartyDecor.com [https://foampartydecor.com/]

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S3 Ep31: Family, Foam, and Future with Jack Nelson

In this episode of Dial It In, Trygve and Dave discuss the importance of print marketing, despite the prominence of digital media. They welcome guest Mike Saty, Chief Sales Officer at Signature Graphics, who outlines the broad range of services their company offers, including commercial printing, direct mail, and design services through their associated companies. Saty emphasizes the continuing relevance of print media, explaining its adaptability and impact, especially in integrated marketing campaigns. He provides insights into the logistical and strategic considerations of print advertising and shares innovative examples, such as integrating digital elements through QR codes and programmatic mail. The conversation also touches on the challenges of supply chain disruptions and rising costs, and how Signature Graphics navigates these issues to offer comprehensive solutions for clients. Throughout, Saty stresses the importance of meeting client needs through a consultative approach and outlines his strategies for managing diverse sales objectives across different markets.

Connect with Mike:
Signature-Graphics.com [https://www.signature-graphics.com/]
LinkedIn [https://www.linkedin.com/in/mikesaty/]

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S3 Ep29: Unveiling Print's Power – A Dialogue with Mike Saty

In this episode of Dial It In, we explore the intricacies of setting up and managing an Amazon store with their guest Beth Alison Berggren, known as Babs. Babs, an Amazon store specialist, shares insights on the challenges and best practices for selling products on Amazon, including the importance of product optimization, dealing with competitors, and the logistics of using Amazon's Fulfillment by Amazon (FBA) service. The episode also covers commonly held misconceptions about selling on Amazon, the significance of customer reviews, and practical advice for businesses looking to enhance their e-commerce presence. Additionally, the show highlights the support available for sellers through services like We Fix HubSpot, sponsored by BizzyWeb.

Connect with Babs
https://www.linkedin.com/in/bethalisonb/
…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S3 Ep28: E-Commerce Journeys: Insights and Anecdotes with Beth Alison-Berggren

In this episode of the Dial It In podcast, host Trygve reads a letter from Dave introducing Steve Anderson, an expert on business growth, risk, and innovation, who discusses his book, 'The Bezos Letters.' Anderson's book deconstructs Jeff Bezos' 21 shareholder letters to reveal Amazon's strategies for success. The conversation covers Amazon's approach to risk, customer obsession, innovative business practices, the importance of reducing friction in the customer journey, and how businesses can apply these principles to thrive. Anderson also highlights examples from other businesses like the Savannah Bananas and discusses the evolutionary journey and principles that have enabled Amazon to maintain its industry-leading position.

Buy Steve's Book
The Bezos Letters: 14 Principles to Grow Your Business Like Amazon [https://www.amazon.com/Bezos-Letters-Principles-Business-Amazon-ebook/dp/B07VD2XMHQ/]

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S3 Ep25: Business Insights from The Bezos Letters with Steve Anderson

In this episode of the Dial It In podcast, hosts Trygve and Dave explore the nuances of SMS marketing with expert Chris Peran, CEO of Sales Message. They discuss the importance of understanding modern texting lingo, the strategic use of SMS for B2B sales, and effective AI integrations. Chris shares insights into the evolution of SMS from mass blasts to conversational messaging, emphasizes the significance of immediate response to lead forms, and outlines a methodology for incorporating SMS throughout the sales lifecycle. Additionally, the episode covers Sales Message's robust integrations with various CRMs, the compliance measures to filter spam, and the future of messaging technology, including RCS (Rich Communication Services). Concluding the episode, the hosts highlight the company’s capability to automate meeting bookings and enhance engagement rates, making Sales Message a must-try tool for businesses looking to optimize their communication

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S3 Ep24: Mastering SMS Marketing with Chris Brisson

In this episode of the Dial It In podcast, hosts Trygve and Dave reminisce about their first meeting and introduce humor expert Stevie Ray. They highlight Stevie's influence on their lives and his unique approach to teaching improv, emphasizing its value beyond the stage. Stevie shares his journey from aspiring speech therapist to founding Stevie Ray's Improv Company, offering insights into the therapeutic and pedagogical aspects of humor. They discuss the eight rules of improv, the balance between humor and professionalism, and how to effectively use humor in today's polarized world. The episode also touches on the role of humor in societal cohesion and the complexities of appreciating controversial comedians like Bill Cosby. The conversation concludes with an emphasis on the importance of trust and listening in successful improvisation and sales techniques.

Connect with Stevie:
steviesrays.org [https://steviesrays.org/]

Sponsor:
DataQuick.co

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]
https://hubs.la/Q01VrfRj0Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]
https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20ContactConnect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S3 Ep23: Mastering Improvisation and Humor with Stevie Ray

In this episode of the Dial It In podcast, hosts Trygve and Dave converse with guest Rebecca, an accomplished sales leader and president of Rise Up Consulting. They discuss the challenges and strategies of transitioning from high-performing salesperson to effective sales leader. Key points include understanding strengths and weaknesses, data-driven decision making, recruitment strategies, and the importance of continuous leadership development. Rebecca shares insights from her new book ‘Leaderboard to Leadership’ and emphasizes the value of aligning individual strengths with organizational goals to achieve sustained success.

Connect with Rebecca
LinkedIn [https://www.linkedin.com/in/riseup/]
Leaderboard to Leadership Book [https://www.amazon.com/Leaderboard-Leadership-Excel-First-Sales/dp/B0DKKL7V8S/]
Beyond the Board Book [https://www.amazon.com/Beyond-Board-Achieve-Fulfilling-Sustainable/dp/B0851MJL52]https://www.amazon.com/Leaderboard-Leadership-Excel-First-Sales/dp/B0DKKL7V8S/

DII Episode Sponsor:
Fractional Tactical [https://fractionaltactical.com/]

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S3 Ep22: Navigating Sales Leadership Challenges with Rebecca Gebhardt

In this episode of the Dial It In podcast, hosts Trygve and Dave sit down with Steve Rice, a business strategist and advocate for sustainable leadership. They discuss the significance of ethical leadership, aligning technology operations with business goals, and the importance of sustainable practices. Steve shares insights from his work with the Globally Conscious Leader and DotcomJungle, emphasizing the need for companies to balance profitability with purpose. He also elaborates on agile communication models, non-arguable goals, and the concept of zero unmeasured externalities. The conversation delves into real-life examples of businesses transitioning to more sustainable practices and the challenges of modern technology and AI in maintaining ethical standards. Steve stresses the importance of maintaining core values in a rapidly changing world, aiming for long-term success and responsible growth.

Conntect with Steve:
LinkedIn [https://www.linkedin.com/in/stevefrazierrice/]
The Globally Conscious Leader [https://thegloballyconsciousleader.com/]
The Dot Com Jungle [https://www.dotcomjungle.com/]

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

S3 Ep21: Sustainable Leadership and Business Strategies

In this episode of the Dial It In podcast, Trygve Olson welcomes Nicholas Wicks, an entrepreneur, investor, and business strategist, for an in-depth discussion on angel investing. Nicholas shares insights on evaluating business investments, the importance of advisory boards, the role of values in partnerships, and the distinctions between angel investing and venture capital. They also address the key components of an effective pitch deck and the due diligence process. The episode concludes with a plug for Nicholas's tool 'CheckThisOut.IO,' aimed at helping service-based businesses, especially in the restaurant industry, enhance their marketing strategies.

Find Nicolas:
LinkedIn [https://www.linkedin.com/in/nicholas-wickes-3557161bb/]
checkthisout.io [https://checkthisout.io/]

…

Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0].

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
[https://hubs.la/Q01VrfRj0]Connect with Dave Meyer
[https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]



S3 Ep20: The Art of Angel Investing with Nicholas Wickes

As marketers and speakers for Google, HubSpot and their Minneapolis-based growth marketing agency BizzyWeb, Dave and Trygve spend their days meeting with amazing people that work with businesses of all kinds, and we’ve gathered our favorite people together to share their advice.

Dial it in