In this episode of the Dial It In podcast, the hosts discuss the power of specificity in technology with their guest, Nicholas Wicks, the co-founder of Check This Out—a referral software platform for the restaurant and hospitality industry. Wicks shares insights on how SMS marketing can drive customer retention and acquisition, detailing the genesis of his innovative platform born out of his experience as a restaurateur. The conversation also touches on the challenges faced by the restaurant industry, especially during the pandemic, and how effective digital communication can help overcome these hurdles. The episode is sponsored by DataQuick, a tool designed for HubSpot CRM administrators to manage and organize data more efficiently.

S3 Summer Edition -  Nicholas Wickes

In this episode of Dial It In, Trygve talks with his friend Dee Heffernan, the founder of MATRIARC, a brand strategy agency. Dee shares the origin of their friendship, stemming from snarky exchanges during a Zoom meeting two years ago, and how they became close despite never meeting in person. The episode highlights Dee's journey, including her impactful TEDx talk on 'How to Stop Highlight Reel Living,' which delves into personal struggles and her relationship with ambition rooted in her athletic background. Dee discusses the essence of branding, emphasizing the importance of understanding customer psychology, creating compelling personas, and maintaining brand standards. She also explains her agency's approach to rapid project execution, the significance of strategic planning, and how effective branding addresses customer needs to drive business growth.

S3 Summer Edition - Dee Heffernan

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Steve Rice, a business strategist and advocate for sustainable leadership. They discuss various topics including the importance of sustainability in business operations, the challenges of balancing ethical practices with business growth, and how technology and communication can support these goals. Steve shares examples from his own experience working with manufacturers and outdoor industry leaders, emphasizing the significance of creating sustainable products and processes. They also explore the concept of non-arguable goals and the importance of maintaining core values in business.

S3 Summer Edition    Steve Rice

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Shahbaz Shah, an Area Director for Business Networking International (BNI) and wedding officiant. They discuss Shahbaz's journey in the wedding officiant business, the importance of genuine networking, and how BNI helps in fostering business relationships. Shahbaz shares insights on how to be effective in networking, the value of building trust, and evaluating the fit of networking groups. The episode also features a lighthearted conversation about the new sponsor, Canned Steam.

S3 Summer Edition - Shahbaz Shah

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with George B. Thomas, a notable figure in the HubSpot community. The episode celebrates George’s inspirational quotes and energetic approach to work, highlighting his philosophy of playing to inspire rather than to win. They discuss George’s transition from working in organizations to founding his own agency, Sidekick Strategies, and his journey in content creation and personal growth. George shares insights about maintaining authenticity, his framework for success, and his personal health journey. The hosts also talk about new aspects of the show, including its updated music and increased sponsorship. The episode is filled with motivational insights and practical advice for personal and professional development.

S3 Summer Edition - George Thomas

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Stephanie Vanhhouche, a graphic designer based in the Philippines, who has collaborated with Trygve for over 15 years. They discuss the intricacies of graphic design, particularly focusing on branding, logo design, and the importance of emotional connection in effective branding. Stephanie shares insights into her creative process, her multicultural background, and how she manages to communicate and design for a global audience. The conversation also touches on the use of AI in design, the importance of understanding client needs, and real-world examples of successful branding projects. The episode provides valuable lessons for anyone looking to enhance their brand's identity and resonate with their target audience.

S3 Summer Edition - Stephanie Vanhouche

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Michelle Hanson, the Director of Digital Marketing at BizzyWeb. They discuss the challenges and importance of self-promotion, effective digital marketing strategies, and the evolving landscape of SEO. Michelle emphasizes understanding company goals, identifying target audiences, and the balance between art and science in marketing. They also touch on the changing dynamics of SEO with AI and SERP features and the importance of setting realistic marketing budgets. The episode is sponsored by FractionalTactical.com, providing insights into fractional CMO partnerships.

S3 Summer Edition  Michelle Rossini

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Jack Nelson, the Vice President of Sales and Marketing at Foam Industries. Jack shares insights into the family business, started by his parents, and discusses topics such as business challenges, growth strategies, and the importance of maintaining core values. He highlights the evolution of the company, from its grassroots beginnings to handling large-scale projects, including making foam strips for face shields during the COVID-19 pandemic. Jack also talks about the dynamics of working with family, the importance of employee trust, and their recent venture into creating foam party decor. Additionally, he touches on the value of documented processes and his personal hobby of etching guitar pedals.

S3 Summer edition   Jack Nelson

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Beth Alison-Berggren, an Amazon store specialist, known as Babs. The discussion uncovers the complexities of establishing, optimizing, and succeeding on Amazon. Babs shares her extensive experience, including how to list products, compete for the buy box, manage fulfillment, and navigate Amazon's ever-changing rules. The episode also highlights common misconceptions about selling on Amazon, the importance of optimizing product listings for better visibility, and strategies for handling customer reviews. They also discuss the cost implications of selling on the platform, including subscription fees and advertising costs. This episode serves as an essential guide for anyone considering selling products on Amazon, emphasizing the need for dedicated management and professional expertise. Additionally, listeners are treated to humorous anecdotes about Trygve's retirement plans and a side conversation about unusual products like Aztec death whistles.

S3 Summer Edition   Beth Alison Berggren

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Stevie Ray, a master of humor and founder of Stevie Ray's Improv Company. They discuss the importance of humor in the workplace, and Stevie shares insights from his three-decade career, teaching professionals how to use humor to enhance communication and build trust. The discussion includes Stevie's journey into comedy, the science behind improv, and the essential rules of improv like 'Yes, and.' They also explore Stevie’s broader impact on clients through humor training, using laughter to bridge polarized social gaps, and why humor is crucial even in challenging times. Along with some personal anecdotes, the episode also highlights the significance of listening in humor and sales, and wraps up with Stevie promoting his classes, shows, and books available through stevierays.org.

S3 Summer Edition    Stevie Ray

As marketers and speakers for Google, HubSpot and their Minneapolis-based growth marketing agency BizzyWeb, Dave and Trygve spend their days meeting with amazing people that work with businesses of all kinds, and we’ve gathered our favorite people together to share their advice.

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