Having spent the first part of his career in large agencies in the 1980s Pete Martin started to think about how an agency could be built in a 'nicer' way'. In his own words agencies in the 1980's 'Sucked the money out when times were good, and kicked the talent out when times were bad'.

During this fascinating conversation Pete explains how his agency AlwaysBeContent came into being, and how they structure their business in a way that celebrates creativity, autonomy and responsibility. Pete also explains what defines a 'Holacratic organisation' and shares his experience of the journey to attaining B Corp status.

We also explore why companies with strong, genuine, ESG policies outperform and outlast other companies, and Pete reveals which (now defunct) former clients were 'Bampots'.

AlwaysBeContent website - https://alwaysbecontent.com/

Find Pete on LinkedIn - https://www.linkedin.com/in/peterdmartin/

The Scotsman article mentioned in the episode - https://www.scotsman.com/business/scotlands-very-own-mad-man-pete-martin-explains-his-advertising-ethos-1404735