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06 Everybody's favorite new shiny tool - Chat GPT
236 Plays2 years ago
We scored the guest of all guests - the one that's completely disrupting the world: ChatGPT. No, not an expert on ChatGPT, the actual ChatGPT. We talk about use cases, whether or not you can replace your content writers - even a good discussion about plagiarism. Finally - ChatGPT's got jokes! Dave and Trygve test ChatGPT's comedic muscle to see if it can match up with two kings of bad dad jokes. If you wanted to know about ChatGPT and how it can help your organization, this is a must-listen.
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Transcript
Introduction to Dial It In Podcast
00:00:05
Speaker
Welcome to Dial It In, a podcast where we talk with interesting people about the process improvements and tricks they use to grow their businesses. I'm Dave Meyer, president of BusyWeb, and every week, Trigby Olsen and I are bringing you interviews on how the best in their fields are dialing it in for their organizations. Big news, Dave. Big news, huge.
00:00:28
Speaker
Huge news, eh? We have done the impossible and we have landed the biggest disruptor in the marketing game as a podcast guest today. Ooh, I can't wait to hear who it is. It's not a who, it's an it.
Meet ChatGPT: The Guest and Its Role
00:00:43
Speaker
We are harnessing the use of chat GPT and have actually a podcast all about chat GPT written by chat GPT itself. Chat GPT is our guest today.
00:00:56
Speaker
Chad GPT, welcome. Thanks for joining us. You're welcome. How may I assist you today? Well, we'd like to learn more about you and your capabilities.
00:01:08
Speaker
Sure, I'd be happy to tell you more about myself and what I can do. As I mentioned earlier, I'm chat and GPT, a large language model trained by OpenAI. My training data consists of massive corpus of text from the internet, books, and other sources, which allows me to generate natural language responses to a wide variety of questions and prompts.
00:01:29
Speaker
I can assist with a variety of tasks, including answering questions, providing explanations, offering advice, generating creative writing prompts, and even carrying on a conversation about a variety of topics. I can also provide information on a wide range of subjects, including science, history, literature, and more. Is there something specific you'd like me to help you with? Why yes, chat GPT.
ChatGPT's Applications for Small Businesses
00:01:54
Speaker
How can you help a small business?
00:01:57
Speaker
There are many ways that I can help a small business. Here are a few examples. One, answering questions. As a language model, I can provide answers to a wide range of questions related to running a small business, such as how to set up a business plan, how to market your products or services, and how to manage your finances. Two, providing advice. I can also offer advice on how to navigate specific challenges that a small business might face, such as how to deal with difficult customers or how to improve your online presence.
00:02:26
Speaker
3. Research. I can conduct research on a variety of topics related to small businesses such as industry trends or best practices for hiring employees. 4. Generating content. I can help a small business generate content for the website or social media channels such as blog posts, product descriptions, or social media captions. 5. Assisting with administrative tasks.
00:02:52
Speaker
I can also help with various administrative tasks such as scheduling appointments, managing emails, and organizing documents. Six, language translation. As a language model, I can also assist with language translation, allowing small businesses to communicate with clients and customers who speak different languages. These are just a few examples of how I can help a small business. If you have a specific question or need, feel free to ask and I will do my best to assist you.
00:03:21
Speaker
Amazing. And I should editorialize here just a little bit. The wonderful voice that you're hearing is actually a voice actor representative. We don't actually have a real chat GPT voice modulator. And this is text that has actually been created by chat GPT. So we are getting a direct interaction with chat GPT just with little human help. So thanks Matt for joining us and helping us. No problem.
00:03:49
Speaker
Chad GPT, you talked about how you can help small businesses. How can you help in marketing? As a language model, I can assist a small business in a variety of ways when it comes to marketing. Here are some examples.
00:04:02
Speaker
One, content creation. I can help generate ideas for content marketing, such as blog posts, topics, social media posts, and email marketing campaigns. Two, audience research. I can provide insights into your target audience, including demographics, preferences, and behaviors. This information can be used to create targeted marketing campaigns that are more likely to resonate with potential customers. Three,
00:04:27
Speaker
SEO optimization. I can help optimize your website and other online content for search engines by suggesting relevant keywords, helping you create meta tags, and identifying potential opportunities for backlinking.
00:04:41
Speaker
Four, social media management. I can help with managing social media accounts by suggesting content to post, helping you track engagements and followers, and identifying potential opportunities for growth. Five, marketing strategy. I can assist in developing marketing strategies that align with your business goals and objectives. This may involve creating buyer personas, identifying key performance indicators, KPIs, and helping you allocate your marketing budget effectively. Six, advertising.
00:05:11
Speaker
I can help with advertising strategies such as developing ad copy, creating ad, targeting, and analyzing performance data. These are just a few examples of how I can help a small business with marketing. Let me know if you have any specific questions you need and I'll do my best to assist you.
Understanding AI Content and Human Writers
00:05:28
Speaker
Dave, wouldn't it be great if we had all of our guests were this well organized that they actually sign posted all their answers? Isn't that fantastic? And that's actually one of my favorite parts about chat GPT. And one of the things that I've been coaching our clients who are asking lots of questions about chat GPT on that turns out that you can spot AI relatively easily by just looking for the
00:05:52
Speaker
option or for the wrap-up at the end of every conversation. So you'll note that chatgbt said something, it said it again, and then it wrapped it up at the end of that conversation by saying, these are just a few examples of how I can. So if you're looking for ways to spot AI, the fact that it always likes to summarize at the end of each conversation is a great indicator.
00:06:17
Speaker
That said, chatgpt, if you're ready, I would like to add another question to your arsenal. Are you a replacement for a content writer?
00:06:26
Speaker
ChatGPT is not a replacement for a content writer. While I can generate text, including articles, blog posts, and social media content, my capabilities are not the same as those of a human content writer. A human writer has the ability to think creatively, use intuition, and incorporate their own unique perspective and style into their work. That being said, ChatGPT can be a useful tool for content writers as it can help them generate new ideas, conduct research, and refine their own writing.
00:06:56
Speaker
By providing quick and accurate answers to questions, Chat GPT can help content writers work more efficiently and effectively freeing up time for more creative tasks. Ultimately, the best approach for any business or individual depends on their specific needs and goals. While Chat GPT can be a valuable asset, it is not a replacement for the human touch and creativity that only a skilled content writer can provide.
00:07:22
Speaker
Well, that's helpful for us because we have a number of content writers who can provide a lot of creativity and the human experience. So it's good to know that this is a helpful tool and not a replacement. But let's see if we can make their world a little bit easier, a little bit nicer, chat GPT. So obviously, you know, we're having you on our podcast as a guest. So can you write a social media post promoting your appearance on the Dial It In podcast?
00:07:49
Speaker
Sure, here's a social media post promoting my appearance on the Dial It In podcast. Exciting news. ChatGPT, the language model from OpenAI, will be joining the Dial It In podcast to talk about the latest in AI and natural language processing. Tune in to learn more about the incredible capabilities of this cutting edge technology and how it's transforming the way we interact with computers. You won't want to miss it.
00:08:15
Speaker
Hashtag dial it in podcast, hashtag open AI, hashtag chat GPT, hashtag AI, hashtag natural language processing, hashtag technology. That's pretty good. I like it. Thank you, chat GPT. Now, let's dig in a little bit more and I want to hear about your research capabilities.
BusyWeb and Content Strategies
00:08:36
Speaker
You did mention research in your previous post. Can you tell us what do you know about BusyWeb?
00:08:44
Speaker
BusyWeb is a digital marketing agency based in Minneapolis, Minnesota that specializes in website design and development, social media marketing, search engine optimization, email marketing, and other digital marketing services. The company was founded in 1999 by Dave Meyer and is known for its focus on building websites that are both visually appealing and functional.
00:09:07
Speaker
BusyWeb has a team of experienced professionals who work with clients to create custom marketing strategies that are tailored to their unique needs and goals. The company has worked with a diverse range of clients, including small businesses, nonprofits, and larger organizations.
00:09:23
Speaker
In addition to its marketing services, BusyWeb also offers training and consulting to help businesses improve their marketing efforts. The company hosts a variety of webinars and workshops on topics such as content marketing, email marketing, and social media marketing. Overall, BusyWeb is a well-regarded digital marketing agency with a strong track record of helping businesses improve their online presence and reach their marketing goals.
00:09:51
Speaker
Wow. That's pretty on point. What do you think Dave? I like it. Yeah. I think, uh, the well-regarded part is absolutely on point. I think it was interesting that chat GPT captured many of our keywords and or ranked key phrases that we like to use, but it didn't hit all of them.
00:10:09
Speaker
and we're really trying to level in on a few other things. It looks like we might have a little bit more work to do to get some of those like HubSpot or inbound marketing into our text. It's interesting the chat CPT didn't catch that. Maybe there's an SEO optimization for AI. AI SEO we can do and that'll be my new hashtag.
00:10:32
Speaker
Well, the purpose of this podcast is we want to help people as much as we can. And this is such a new and emerging technology. So I think a lot of people have this idea that chat GPT can do all of these things. So let's maybe start at the top. Chat GPT, what are some strategies small business owners can use to generate new content ideas with you?
00:10:54
Speaker
Generating new content ideas is a common challenge for many small business owners, but there are several strategies that can be used with me to generate fresh and engaging content. Here are a few examples. One, brainstorming. Brainstorming is a tried and true method for generating new ideas. Small business owners can simply start by jotting down any ideas that come to mind, even if they seem sillier and practical at first. Once a list of ideas has been generated, they can then be refined and expanded upon. Two,
00:11:24
Speaker
Analyzing customer feedback. Looking at customer feedback can provide valuable insights into what topics or issues are most important to your audience. Consider looking at online reviews, social media comments, or even conducting surveys to gather feedback directly. Three.
00:11:40
Speaker
Repurposing old content, sometimes all it takes is a fresh perspective to turn an old piece of content into something new and engaging. Small business owners can review their existing content and look for ways to repurpose it into new formats such as turning a blog post into a video or a series of social media posts.
00:11:58
Speaker
Four, following industry trends. Staying up to date on the latest trends and developments in your industry can help generate new ideas for content. Small business owners can follow industry publications, attend conferences, or join online forums to stay informed and gain inspiration.
00:12:14
Speaker
Five, utilizing keyword research. Conducting keyword research can provide valuable insights into what topics people are searching for online. Small business owners can use this information to create content that is relevant and engaging to their target audience. These are just a few examples of strategies that small business owners can use to generate new content ideas with me.
00:12:38
Speaker
Thank you, chat GPT. You mentioned customer feedback. How do you help to gather customer feedback?
00:12:46
Speaker
As a language model, I don't have direct access to a business's customers, but I can certainly provide some strategies and methods for gathering customer feedback. Here are a few examples. One, surveys. Surveys are a common and effective method for gathering customer feedback. Small businesses can use online tools such as SurveyMonkey or Google Forms to create and distribute surveys to their customers. It's important to keep the survey short and focused on specific questions to increase the response rate.
00:13:15
Speaker
2. Social media monitoring. Monitoring social media platforms can provide valuable insights into what customers are saying about a business. Small businesses can use tools such as Hootsuite or Sprout Social to track mentions and conversations related to their brand, product, or services.
00:13:32
Speaker
Three, online reviews. Online reviews on platforms such as Yelp or Google My Business can provide valuable feedback for customers. Small businesses can monitor these platforms and respond to reviews both positive and negative to show that they are actively engaged with their customers. Four, customer service interactions. Customer service interactions can also provide valuable feedback.
00:13:54
Speaker
Small businesses can train their customer service representatives to ask for feedback from customers during interactions, whether it's through a survey or a simple question at the end of a conversation.
00:14:05
Speaker
Five, website analytics. Website analytics can provide insights into how customers are interacting with a business's website. Small businesses can use tools such as Google Analytics to track user behavior, including which pages are most visited, how long users spend on the site, and what actions they take. These are just a few examples of strategies and methods that can be used to gather customer feedback. Let me know if you have any specific questions or needs, and I'll do my best to assist you.
00:14:34
Speaker
Wow, I think that's certainly a lot to unpack, but it's just fascinating how quickly the responses come out and quickly the answers come. So chat GPT with the economy being so weird today and news being what it is that nobody can really decide from any given day whether we're in a good economy or a bad economy. A lot of companies are apprehensive about
00:15:01
Speaker
growth. So what, in your opinion, chat GPT, should a company be focusing on to grow their business in 2023?
Growth and Marketing Advice
00:15:09
Speaker
In today's economy, companies should focus on several key areas to grow their business. Here are a few suggestions. One, digital marketing. With the majority of consumers spending more time online, digital marketing is becoming increasingly important for businesses.
00:15:24
Speaker
Companies should consider investing in online advertising, social media marketing, email marketing, and search engine optimization to reach their target audience and attract new customers. Two, customer experience. Providing a positive customer experience is critical for retaining customers and generating positive word of mouth referrals. Companies should focus on delivering high level of customer service, providing a seamless purchasing experience, and listening to the customer feedback to continuously improve their offerings.
00:15:54
Speaker
Three innovation companies that are able to adapt to changing market conditions and stay ahead of the competition are more likely to succeed. Business should focus on innovation whether that means introducing new products or services adopting new technologies or finding new ways to engage with their customers for financial management.
00:16:14
Speaker
Managing finances effectively is critical for long-term success. Companies should focus on controlling costs, improving cash flow, and seeking out funding opportunities to support growth. Ten, five, talent management. A company is only as strong as its employees. Companies should focus on recruiting and retaining top talent, providing opportunities for professional growth and development, and creating a positive and inclusive workplace culture.
00:16:42
Speaker
These are just a few areas that companies should focus on to grow their businesses in today's economy. It's important to stay agile and adaptive to changing market conditions and to focus on providing value to customers through every stage of the purchasing journey. Chat GPT, what do you mean purchasing journey?
00:17:02
Speaker
The purchasing journey, also known as the customer journey, refers to the process that a potential customer goes through when they are considering a purchase and includes all the touch points they have with a business from initial awareness to post purchase support. Here are the typical stages of the purchasing journey. One, awareness.
00:17:21
Speaker
In this stage, the customer becomes aware of the problem they have or the need they want to fulfill. They may start researching solutions, and this is where a business needs to create awareness and introduce themselves as a potential solution. Two, consideration. In this stage, the customer has identified their need or problem and is actively considering different options. At this point, a business needs to provide detailed information about their products or services, including features, benefits, pricing, and availability.
00:17:51
Speaker
Three, decision. In this stage, the customer is ready to make a purchase and decides to buy from a particular business. At this point, the business needs to make the purchasing process as easy as possible with clear calls to action and a smooth checkout process. Four, post purchase. In this stage, the customer has made a purchase and is evaluating their experience with the business. This is where the business can build loyalty and encourage repeat purchases by providing exceptional customer support
00:18:21
Speaker
asking for feedback, and providing incentives for returning customers. By understanding the different stages of the purchasing journey, businesses can create a target marketing strategy that addresses the needs and concerns of customers at each stage, and ultimately create a positive customer experience that drives growth and success.
Addressing ChatGPT's Limitations
00:18:42
Speaker
Thanks, chat GPT. I think one of the concerns that a lot of people of a certain age get, and I'm certainly one of those people that if you grew up in the Terminator stage of your life, you're afraid for that time when the robots are going to take over. And so you're unnaturally afraid of when Skynet comes online. So let me ask you this chat GPT, what are some concerns people should consider when they work with you?
00:19:08
Speaker
While working with chat GPT can be a great experience, there are a few concerns that people should consider. One, limitations and understanding. Although chat GPT is a sophisticated language model and has access to vast amounts of knowledge, it is still a machine and its understanding of complex topics may be limited. Therefore, it's important to communicate clearly and provide context when asking questions or seeking advice.
00:19:34
Speaker
2. Security and privacy. When using chat GPT, you may be sharing sensitive information that needs to be kept confidential. It's important to ensure that any information shared with chat GPT is secure and to be aware of any potential privacy concerns.
00:19:51
Speaker
Three, technical limitations. Chat GPT may have limitations in terms of its technical capabilities. For example, it may not be able to access certain websites or perform certain tasks that require human intervention. Four, accuracy. While chat GPT is designed to provide accurate and helpful responses, there is always a possibility of error. It's important to double check any information provided by chat GPT to ensure that is correct. Five,
00:20:20
Speaker
Lack of human interaction. While chat GPT is a great tool for answering questions and providing guidance, it lacks the personal touch and human interaction that can be important in certain situations. Overall, while working with chat GPT can be beneficial, it's important to be aware of these concerns and to use it as a tool in conjunction with human expertise and guidance.
00:20:46
Speaker
Chat GPT, should people be worried about duplication or plagiarism when using you? There is a possibility of duplicate or plagiarized content when using chat GPT, especially if users copy and paste the responses provided by the model without proper attribution or verification.
00:21:05
Speaker
However, it's important to note that chat GPT is designed to generate original responses based on the input it receives, and it has been trained on a vast amount of data to avoid plagiarizing content. Moreover, chat GPT is not programmed to copy or plagiarize content intentionally.
00:21:24
Speaker
To minimize the risk of plagiarism, users can double check the information provided by Chat GPT with other sources, provide proper attribution when using the responses provided by the model, and refrain from using the model to generate content for academic or professional work without proper verification and attribution.
00:21:44
Speaker
All right, well, let's see if we can really get chat GPT to get specific, because you know how we say the riches are in the niches. So let me see if I can think of something. All right, chat GPT. Can you make up a joke about Dave? Let's say Dave's goatee, but do it in the style of the Marx Brothers.
00:22:04
Speaker
Sure, here's a Marx Brothers style joke about Dave's goatee. Groucho, say Chico, have you seen Dave's new goatee? Chico, sure, I seen it. It looks like a little black cloud hanging under his chin. Groucho, a little black cloud, eh? That's not a goatee. That's a goatee ball. Harpo, why don't you goatee him and tickle his chin with your harp strings? Maybe we can make some music out of the goatee ball yet.
00:22:35
Speaker
How about it? Well, that's that's a lot. It was fun. Yeah, I didn't mean for you to get clubbed in the head with a baseball team. I guess not. But that's the that's the Marx Brothers, I guess. So that makes sense. All right. Let's let's throw one back towards towards Trigby. For those of you who have never been on a video chat with Trigby, he has a Green Bay Packers jersey in the background on all of his videos. So
00:23:03
Speaker
Chat GPT, how about a joke in the style of Don Rickles about the Green Bay Packers season? Oh, that's going to hurt. That's going to hurt. Sure. Here's a Don Rickles style joke about the Green Bay Packers season. Hey, look at the Green Bay Packers. They're like a broken pencil. Pointless. I mean, they're supposed to be one of the top teams in the league, but they're playing like a bunch of guys who just got off the bus. You know what? They need a new quarterback.
00:23:31
Speaker
No, they need a new team. But seriously, folks, let's give it up for the Green Bay Packers. They're so bad. They make the Cleveland Browns look like Super Bowl champions. Oh, that's that's not wrong. That's pretty good. The chat GPT came up with that many topical references quickly. So all right. So that that's pretty good. But let's let's see if we can make everybody's life easier for us. You know, Dave and I, we love the puns. We annoy everybody we work with.
00:23:57
Speaker
with the puns. So chat GPT, how about another social post promoting your appearance on the Dial It In podcast, but include a couple of jokes that are dad puns that are bee related because we're busy bees at busy web. Sure. Here's a social media post about chat GPT being on the Dial It In podcast with dad puns.
00:24:23
Speaker
Chat GPT is going to be on the dial it in podcast. We're excited to chat about all things small business and marketing. It's going to be pun-tastic. Don't miss out on the fun. Tune in to hear what chat GPT has to say. You won't believe how buzz worthy it is. Hashtag chat GPT. Hashtag dial it in podcast. Hashtag small business. Hashtag marketing. Hashtag dad pun.
00:24:50
Speaker
Bravo. That's pretty good. That's pretty good. It got the buzz worthy and it got the be leavable. That was pretty good for a robot coming up with that.
The Importance of Website Overhaul
00:25:03
Speaker
So chat GPT, let's talk a little about us. Why would someone consider a new website?
00:25:10
Speaker
There are several reasons why someone might consider getting a new website. One, aesthetics. A website is often the first impression a customer has of a business and a dated or unappealing design can turn potential customers away. A new website can give a fresh and modern look to a business, making it more attractive and engaging to customers.
00:25:30
Speaker
Two, functionality. As technology evolves, website features and functionality also change. If a website is outdated, you may not be able to offer all the features that customers expect, such as mobile responsiveness, online shopping capabilities, and easy navigation.
00:25:46
Speaker
A new website can incorporate the latest features and functionality, providing a better user experience. Three, search engine optimization. A new website can be designed with search engine optimization, SEO in mind, ensuring that the site is optimized to appear higher in search engine rankings. This can lead to increased visibility and traffic for the business. Four, branding.
00:26:10
Speaker
A new website can provide an opportunity to refresh a business's branding and messaging, ensuring that it aligns with current goals and the values of the business. This can strengthen the overall brand and make it more memorable to customers. Overall, a new website can provide a business with a fresh start and an opportunity to improve its online presence, making it more attractive and engaging to customers.
00:26:35
Speaker
Wow. Okay. Well, I know one of the things that Dave, you and I get frustrated with all the time is people in our business and digital marketing space tend to lie about SEO and how quickly it works. And for low amount of money, they can make number one on Google. So let's ask an independent source, chat GPT, how quickly does SEO work if you hire somebody who knows what they're doing?
SEO Insights and Misconceptions
00:27:03
Speaker
The speed at which SEO works can vary depending on several factors, including the competitiveness of the industry, the quality of the existing website and its content, the amount of effort and resources invested into SEO, and the specific tactics used by the SEO agency. Generally, it takes time to see results from SEO efforts, and it's important to have a long-term approach to SEO. It's common for SEO efforts to take several months to start showing positive results, and significant improvements can take even longer.
00:27:33
Speaker
It's also worth noting that SEO is not a one-time activity, but an ongoing process that requires consistent effort and attention to maintain and improve results over time. A good SEO agency will typically provide a clear timeline and expectations for results based on the specific circumstances of the business and the strategies used. It's important to have open communication with the agency to ensure that expectations are realistic and that progress is being made over time.
00:28:01
Speaker
That's great, chatgpt. I did notice, however, and this is Dave editorializing, that chatgpt doesn't do a very good job at writing SEO because it just stuffed the heck out of keywords inside of that article. I'm looking back at what chatgpt said and chatgpt said SEO nine times.
00:28:24
Speaker
in that little span of time. So maybe be careful with using chatgpt to author SEO optimized content. Well, chatgpt also makes a really good point that there are so many things that are out of the SEO professionals
00:28:40
Speaker
hands like the quality of the existing website, the quality of the content, the amount of effort, the competitiveness of the industry, all these things that we talk about all the time that people just kind of glaze over is really just out of your hands. And to me, it's a lot like playing the poker where you hold the card up and everybody can see what you have, but you can't know what it is.
00:29:02
Speaker
I think it's a good answer, especially when chat GPT said it's important to have good communication with the agency to ensure that the expectations are realistic. I know for me, a lot of times people say they can make you number one on Google within a week, which is true. They can, but not for a term that's going to help you make more money.
00:29:26
Speaker
Brilliant. So let's get back to our little chat GPT script. And thanks again to Matt for being our robot, resident robot. Chat GPT, what should a small business owner focus on the most in 2023 to grow their business?
00:29:43
Speaker
There are several things a small business owner can focus on in 2023 to grow their business, but here are a few key areas to consider. One, customer experience. Focusing on providing a great customer experience can help drive customer loyalty and positive word of mouth marketing. This can include things like providing excellent customer service, personalizing the customer experience, and soliciting feedback from customers to continually improve.
00:30:09
Speaker
Two, digital marketing. With more people spending time online, digital marketing can be a great way to reach new customers and increase visibility. This can include tactics like search engine optimization, social media marketing, and email marketing.
00:30:24
Speaker
Three e-commerce with the growth of online shopping having an e-commerce presence can be crucial for many small businesses whether it's selling products directly through a website or using third-party marketplaces like Amazon or Etsy having an online sales channel can help reach new customers and increase revenue for innovation small businesses that are able to innovate and adapt to changing marketing conditions are often more successful in the long run.
00:30:51
Speaker
This can include things like developing new products or services, implementing new business models, or finding new ways to reach and engage customers. Five, employee engagement. Engaged employees are more productive and more likely to provide excellent customer service, so focusing on employee engagement can be crucial for small businesses. This can include things like providing training and development opportunities, offering competitive compensation and benefits, and creating a positive work environment.
00:31:18
Speaker
Overall, there are many different areas that small business owners can focus on to grow their business. But by prioritizing customer experience, digital marketing, e-commerce, innovation, and employee engagement, small businesses can build a strong foundation for success in 2023 and beyond.
00:31:36
Speaker
I think one of the things that a lot of people are interested in, Dave and Chat GPT, are new customer acquisition strategies. And certainly marketing handles a lot of that, and certainly sales handles a lot of that. So Chat GPT, how can you help generate new customer leads for a business?
00:31:58
Speaker
Chat and GBT can help a business generate new leads by providing a range of services and capabilities. Here are some examples. One, content creation.
00:32:07
Speaker
Chat GPT can help a business create high-quality, engaging content that is designed to attract and engage potential customers by creating content that is relevant, informative, and interesting to your target audience. You can build a following and attract new leads. Two, lead magnets. Chat GPT can help create lead magnets, which are free resources or tools that a business can offer in exchange for potential customers' contact information. Examples of lead magnets might include free ebook,
00:32:37
Speaker
white paper, or webinars. Three, personalized recommendations. ChatGPT can help provide personalized recommendations to potential customers based on their preferences and needs. This can help businesses build trust with potential customers and demonstrate that they understand their needs and are committed to providing value. Four, chatbots.
00:32:57
Speaker
Chat GPT can help set up chatbots that can interact with potential customers, answer their questions, and guide them through the sales process. Chatbots can help businesses provide a more seamless and efficient experience for potential customers, which can improve lead generation and conversion rates.
00:33:15
Speaker
Five, data analysis. ChatGPT can help analyze customer data by identifying patterns, trends, and opportunities for lead generation by understanding how potential customers interact with the business and its content. ChatGPT can help optimize lead generation efforts and improve results over time.
00:33:35
Speaker
There's just so much to unpack there and so many different ways to go to ask chat GPT new questions. So Dave, before we get to our last question with chat GPT, if somebody is new to chat GPT, can you tell them how they can find chat GPT?
Accessing ChatGPT and Its Supportive Role
00:33:51
Speaker
Absolutely. So the easiest thing I think, of course, is to just Google.
00:33:55
Speaker
chat GPT, but if you go to the open AI website, you can see much more information about that. The official login or the one that I have bookmarked is chat.openai.com and that will bring you into the free tool. There are a number of prompts and things that you can do with that free chat GPT tool.
00:34:17
Speaker
And then you can also subscribe to pay for access to the chat GPT AI database and to get some. Well, I think it's right. Yeah, so the paid subscriptions get you priority.
00:34:34
Speaker
to log in, so a lot of times if you've played with chat GPT before, it'll say that we're over capacity. That gets you bumped to the top of the list so you can always get in. But then it also gives you API access so that you can download and input your own data to help it. So I actually have, we have a friend and a coworker here at BusyWeb who plays with this tool and has actually built a chat bot about himself.
00:35:01
Speaker
So he loaded all kinds of FAQs and information and his writing style into a database, into a Google Sheet. And he has ChatGPT go through and answer any question.
00:35:14
Speaker
based on the results of his data. So the Craigbot actually responds in Craig's tone, style, and knowledge based on this like 10 pages of information about himself that he's uploaded. So there's all kinds of ways that you can use this.
00:35:31
Speaker
So it's super, super fun. And we actually have a couple of tools that we're working on right now to help our clients speed up the business plan creation process, speeding up the opportunities or the ideas and brainstorming of specific keywords or marketing help for your business.
00:35:52
Speaker
And certainly internally at BusyWeb, we're using some chat GPT, mostly to help us to get a start on drafts for our clients. We never ever output anything as gospel from chat GPT. And if you've heard the way that it goes, again, you can tell right away if it's AI generated content, because it's almost like it's writing as a seventh grader who's trying to
00:36:16
Speaker
backfill and meet their word quotients for what they do. If you ask chatTPT what they do, I'm just going to go right back to data analysis in the last prompt that we had. Data analysis, chatTPT can help a customer analyze data patterns, and then it talks about data two more times in that bullet.
00:36:38
Speaker
It's like saying, you know, hey, give me a book report on Tom Sawyer. Tom Sawyer is a character in a book starring Tom Sawyer. That's true. So chat GPT and then Trigby at the end of this, I have a very special thing that I'm going to do. I'm not going to ask Matt to do this, but I'm going to do it. But for this last question for Matt to help us with as far as chat GPT,
00:37:04
Speaker
What's the one thing that you'd like people to know about chat GPT? As an AI language model, there are many things that I can do to help people and businesses with a wide range of tasks from answering questions and generating new ideas to providing personalized recommendations and automating certain processes. However, I think the most important thing for people to know about chat GPT is that I am here to help.
00:37:29
Speaker
Whether you're a small business owner looking to grow your business, a student looking for information, or just someone who has a question or needs assistance, I am always here to provide support and guidance. I can help you save time, reduce costs, and improve outcomes by providing you with the information and insights you need to make better decisions and achieve your goals. So if you ever have a question or need some help, don't hesitate to reach out and chat with me. Wow. Thanks, chat GPT.
00:37:59
Speaker
And I want to editorialize just a second here at the end and thank Trigby for putting this together. This was Trigby's brainchild. Trigby, how much time did it take you to set up this entire script?
00:38:10
Speaker
I think it took more time getting Matt to download Chrome and load the whole thing. We started recording this at one o'clock. I think I probably started about 12, 15 asking for prompts. And most of the time was involved just cutting and pasting. So Matt knew how to do this. So the whole thing probably took 20 minutes total.
00:38:38
Speaker
20 minutes for 10 pages of content that was cogent, was helpful, was maybe a little repetitive and easy to spot if you have a train die, but incredibly helpful. I of course want to thank Matt.
00:38:54
Speaker
for coming in and being our regular robot. That was an absolute rock star performance. And I did want to do one more thing. While we were talking, I asked chat GPT to give me a tongue twister about the topic of digital marketing. And this is what chat GPT said. Digital marketing demands diligent dedication, delivering dynamic data driven decisions.
00:39:46
Speaker
Yeah, we should have ended on the robot.