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S4 Ep3: Breakfast Sandwiches and Big Ideas with Dan Tyre
20 Plays3 hours ago
In this lively and fast-paced podcast episode, the hosts Dave and Trygve are joined by the energetic and multifaceted Dan Tyre, a long-time HubSpot influencer and entrepreneur. The conversation kicks off with humorous anecdotes, including a networking event incident and Dan's interactions with Muhammad Ali. The core discussion covers AI's evolving impact on marketing and business, emphasizing the shift from ad hoc to structured AI applications. The episode also delves into the innovative 'Loop Marketing' framework comprising Express, Tailor, Amplify, and Evolve stages, which helps businesses personalize and optimize their outreach efforts. Dan shares personal insights on maintaining high energy, effective sales strategies, and the importance of fostering positive relationships and celebrating successes.
Find Dan on LinkedIn at: https://www.linkedin.com/in/dantyre01/
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Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.
Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
Connect with Dave Meyer
Connect with Trygve Olsen
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Transcript
Introduction to 'Dial It In' Podcast
00:00:08
Speaker
Welcome to dial it in a podcast where we talk to fascinating people about marketing sales process improvements and tricks that they use to grow their businesses. Join me Dave Meyer and Trigby Olson of busy web as we bring you interviews on how the best in their fields are dialing it in for their organizations.
00:00:26
Speaker
Let's ring up another episode.
00:00:30
Speaker
So before we get into the, our guest today, I have a funny story that I wanted to share and I can't share it at home. I'll tell you why I can't share at home in a second. I went to an event last night where Shabazz, who's a guy who works here with you and me, that right? Dave.
00:00:46
Speaker
Delightful. And we, it was a networking event and I, we were talking to a group of three ladies and one of the ladies started winking at me and blowing me kisses. And I was like, I still got it.
00:00:59
Speaker
Are you sure? You're sure she didn't have like something in her eye or something like- We're not, you're not here yet. Be quiet. So I was like, Hey, this is great. And I walked out kind of feeling, feeling good about myself and Shavaz is like, Hey, she was waking you. was like, yeah, that's great.
00:01:13
Speaker
And he's, are you here to tell your wife? I said, no. It's like, are you sure you might get caught? like, no, see the problem is with my wife. And I think this is true is if I told my wife that, Hey, I went to an event, a lady was making eyes at me. My wife would be like,
00:01:26
Speaker
Great. where Where are you guys going? yeah And they're like, that's not even fun anymore. What's your wife's name? I've never met you, Rob. Shut up. We haven't even introduced you yet. Okay, I want to know your wife's name because she plays probably the history. wife's name You know that my wife's name is Susan. You've even met Susan on several occasions. Okay, I apologize, Susan.
00:01:46
Speaker
I meet a lot of people, but it sounds like you have a strong relationship and a good partnership with my buddy, Trigby.
Meet Dan Tyre: Entrepreneur & World Traveler
00:01:54
Speaker
Oh, our guest today is one of the, I wrote down, he's a world traveler. I wrote down the places that I have in interacting with him that he said, I can't talk right now.
00:02:07
Speaker
I'm in some place. I once talked to him while he was about to go on stage in the Ukraine during the middle of a war. I once spend a snowy January night texting back and forth with him because he was bored on a ship to Antarctica.
00:02:22
Speaker
Oh my. Okay, don't tell Shuzza that. right, but then, yeah. No, she was there. She knows. Okay. And i once caught him after he'd been drinking in England because he only drinks in England. He does not drink in the United States. He only drinks when he goes to Europe.
00:02:36
Speaker
Yeah, that's not true. Okay, but are we factored after, right? It used to be true. Okay. It usually takes a good 10 minutes before we go this far off the rails. He is a sales leader, author, speaker, mentor.
00:02:48
Speaker
he is the founder of the Lions Club at HubSpot. And as the the last play the last remaining Lion, which I am i'm now, he is a mentor and a friend. He is a world-class entrepreneur and a mentor to thousands of people around the world.
00:03:04
Speaker
and As everybody knows by now, it's Dan Tire. hu You forgot BTF. I'm a BTF. You know a BTF is? Big Trigby fan. Oh my goodness. And we have to make sure that we're factually correct he's got a pretty big audience. I only drink in five foreign countries, right? And England is one of right? yeah Dave, if you could only drink in five foreign countries, which countries would you drink in?
00:03:28
Speaker
Ireland? Germany? Okay. Okay. Germany's not one of them, but Ireland is good. Okay. Where else? Okay. Italy. ah You got two out of the five. Amazing. What's right next to Italy?
00:03:40
Speaker
Spain. Three out of five. You're good at this game. What's next to Spain and Italy? You have to drink when you go there. France. France. And the last one is Australia, which is a continent and a country, right? I only drink in those countries, right? I haven't had a drink in a long time because I rarely visit those countries. And that's how I got the big energy. Your first question in the briefing sheet is, okay, Tyre, you're
Motivation and Lifestyle Changes
00:04:04
Speaker
insane. Where do you get this big energy? And it is, I'm born this way.
00:04:07
Speaker
I vibrated at different level, right? Two cups of Guatemalan coffee today, and then I get cut off, right? And i love it. And it's because I don't drink. I was just at the gym. I never went to the gym, right? First 40, 50 years of my life, I never went to the gym. If my wife was working out, I'm like, no, I got a morning meeting, even if I did.
00:04:24
Speaker
right When I was on the road, I can't go to the gym. I'm on the road, right? And make up all these excuses. And then when I transitioned from HubSpot on January 5th, 2024, my wife did something very smart and funny.
00:04:36
Speaker
We're in the hot tub where all the good tire decisions are made. She pats me on the belly and she goes, like the Buddha. What does that mean to you, Dave? That means it's time to get to the gym. Exactly. That means you're, and when you've been married for 36 years, that means you're a fat guy and we need to get there. So she took me to a six week challenge at this place called Infinity Fitness.
00:04:56
Speaker
And i was highly skeptical, right? I was also weak and inflexible. But when I got there, it was perfect for my personality, compulsive that i'm but and obsessive. So I locked in, I'm a gym in.
00:05:07
Speaker
I go every Christmas day, right? Get up at 5.50, right? Play poker on my phone, read about the Mets, then have coffee with my wife on this beautiful deck that she just built. And then we go to the Infinity Fitness. We run around like running bears.
00:05:20
Speaker
That's the name that I made our group. And then I feel good. Now come to podcast with my buddy Trigley, my new friend, Nicole, and my buddy Dave, who I appreciate. And thank you very much for inviting me on the podcast.
00:05:32
Speaker
but We're so happy you're here, Dave. I forgot the last part of my introduction. And the man who owes me more than 1,200 breakfast sandwiches.
HubSpot Traditions: Breakfast Sandwiches
00:05:41
Speaker
Amazing. Yes, that's the that's how I trade, right? when somebody That was a HubSpot story.
00:05:46
Speaker
Some people know that I spent 17 years in HubSpot, employee number six, first salesperson. Did a lot of different stuff at HubSpot. And my association with HubSpot is amazing and incredible. right I've bought HubSpot twice with my own money, twice. And DanTyer.com runs on HubSpot.
00:06:01
Speaker
I'm a great HubSpot reference. When I was selling for HubSpot, I was a damn good salesperson. right And I learned so much with that association. And when I travel all the world, everybody thinks I'm like Dharmek.
00:06:12
Speaker
were bri They're like, you invented Upswad. I'm like, no Wasn't my idea. didn't raise the capital. I wasn't on the board of our director. They're like, yeah, but you were an early employee. That's close enough. And you're funnier than Darvish.
00:06:22
Speaker
I don't know if that's true. Darvish is pretty funny. And Darvish is such a ah great soul. I am pleased to call my friend and doing great stuff with agents that i I, and I haven't seen him for a couple of years, but I should. Next time I'm in Boston or San Francisco, I'm going to connect with him.
00:06:37
Speaker
But the history of HubSpot was amazing. hit and Both Dave and Trigvie were both part of that scaling from zero. I'm just going interrupt here because he's going to go on for five minutes if I don't. The breakfast sandwich bit got subverted into a movie called John Wick because Dan mate used to make these offhand jokes like, if you do this for me, I'll buy you breakfast sandwich.
00:06:57
Speaker
And it became one of his catchphrases. And they got to the point where we start giving him crap about not buying breakfast sandwiches. So then he started buying breakfast sandwiches. And now in this subset of the community, now people will literally do you favors if you buy them a breakfast sandwich. And I have i think I have expensed probably $200 of breakfast sandwiches this year.
00:07:17
Speaker
But I bought you one. Have I ever bought you one? Where? Inbound 2019. Yes. Okay. i was We were on the conference floor. i was in the middle of having a meltdown because i i it was my first time at inbound. The first time at inbound, it was like going to Vegas, and it was an assault on the senses.
00:07:38
Speaker
And I would remember sitting there and going, because I'm a compulsive gambler, and I haven't been in a casino for... It would have been 15 years by the time I went to Inbound, and I was not prepared for this pink assault on my senses and everything all around you going on all at once.
00:07:54
Speaker
And while I was doing that, Deepak Chopra was talking about the birth canal. So was trippy all all at the same time. And I remember you walked up to me. was like, hey, I owe you breakfast sandwich.
00:08:06
Speaker
Here you go. who And then walked away and i was like, oh, it's Dan Tire. And then that, but that did help me like love ri reset and then realized, okay, I deserve to be here. I belong to be here. And then it took off with the racist from that. But I don't think, you know, that it is a John wick ask thing now where if in for certain people, if you say I'll buy you a breakfast sandwich, it's like the little gold coin from John wick. They'll do you a favor just for the breakfast sandwich.
00:08:31
Speaker
Amazing. Three things I learned in this podcast so far. Number one, that the thing about John Wick. Number two, that you left Deepak Chopra while he was lecturing on stage. Amazing. And three, you didn't realize you're a compulsive gambler. That explains why. yeah Amazing. yeah Incredible. 20 years of recovery.
00:08:47
Speaker
Amazing. And good for you, right? good for you speaking publicly about it. Amazing. so Inbound is the Woodstock for nice people. And i was there this year with all of the folks and it is... I feel like they put it on for me, right? Because I cannot walk 15 feet without somebody like Trippin coming up and having that same thing. And they hug me and I'm not a big hugger. i don't know if that about me, Dave.
00:09:06
Speaker
I don't think we've ever hopped. Maybe we had a like man hug for two seconds. i No, come on. That's right. That's right. And the story of the fist bump is I was running an organization, Watered People, in I think it was 2016.
00:09:20
Speaker
And Dave, where was the first time you saw a professional person give a fist bump?
00:09:25
Speaker
I think it was an inbound with Dan Tire. Oh, wow. How about you, Trigby? 1988, the Bash brothers, Mark McGuire and Jose Conte. They did in the Fitspec? Yep. Amazing. All right. For all of you, je Alpha, Gen Z people, those are two old baseball players that were on steroids. One is in the Hall of Fame, I think, and one is a professional wrestler, right? But they hit lots of home runs for the Oakland A's and then they split up. I don't know what they did after that.
00:09:51
Speaker
Anyway, the first time i ever saw fist bump was in 2016 at the Democratic National Convention when Barack Obama, dressing a business suit, came out and fist bumped his wife Michelle. And amazing and incredible. And so thought I thought it was pretty cool. So I was working with 422-year-old people, right? And so I shamelessly stole it from Barack, right? And so I started fist bumping everybody in my orange hand and the young adults loved it. They're like, okay, that's really cool. An old guy with gray hair, fist bumping people.
00:10:20
Speaker
And last about two weeks and then I went back to shaking hands and they're like, whoa, bring that. that fist bump. I'm like, no, it's run its course, right? Jump the shark. So big deal. They're like, no, we like that fist bump.
00:10:31
Speaker
And I'm like, ah why? And they're like, it's our generational kind of thing. It's like very important. Like it distinguishes you and they were all right. And so I kept it. And now it's been going on for, but what's that? 10 years. I've been fist pumping people for 10 years and it works in a lot of different places. Not so good in Japan. In Japan, they think I'm a punch them. Right. yeah And so I got to go in slow.
00:10:52
Speaker
And then sometimes I hold it out. I just met a ah billionaire in Bogota. You ever meet a billionaire? I don't know that I have. How about you? treat I know one.
00:11:04
Speaker
Yeah. Okay. This is my 12th, right? Because I'm the Forrest Gump of technology, worked with Steve Jobs and Bill Gates and all kinds of stuff. Yeah, know you're saying that to be funny, but that's probably a really apt description of you. that It is.
00:11:15
Speaker
It is. yeah I do a lot of things. You guys know that I go a lot of places. My mantra is to do the most good for the universe. Let's get that that out there. What happens when you try to do the most good for the universe?
00:11:29
Speaker
Good things happen. Amazing. Exactly. I'm the luckiest guy in the world. I tell everybody. I've been married for 36 years to the smart tire. If you want wisdom, you invite Amy tire to this podcast, right? I'm just the big energy. And I put all our greatest hits, right? We're sitting at breakfast the other day. Amy's don't steal my content.
00:11:46
Speaker
I'm like, wow, we are an inbound house. I love that. And she's now I said that 15 times. I'm like, I give you attribution. Amazing. I have been highly successful in business. Six startups in the last 46 years, two unicorns. HubSpot, my greatest hit. But before that, I took a company or was part of a company and went from $100,000 to $1.4 billion. dollars And now, like everybody wants to be me, right? I go all over the world, having a boatload of fun, meeting all these people, get all this credit for what the community does. I have gotten so much credit for the HubSpot Academy Bootcamp, which trained me, worked as hard as I did train all of these people.
00:12:23
Speaker
And everybody's, this was the greatest program ever. I'm so appreciative. That's why when I'm at Inbound, I'm walking and people are like hugging me, like Reese Witherspoon or John Senna. Insane. And it's so much fun. All I got to do is hug them back, which I'm not a huge fan of, but it's so endearing because doing more good for the universe is my passion.
00:12:42
Speaker
What people don't understand is it's a great way to lead your life. and All these people want to control and need more money and stuff. like If anybody can tell me what you could do with 100... Well, you can do a billion dollars. You
Training Insights & Gender Differences
00:12:54
Speaker
can't do with a hundred million dollars. Let me know.
00:12:55
Speaker
Like, cause I can't quite figure it out. And most important thing is you guys, all of you espouse is like the 99% of your life is between your two ears. The relationships you have, the communities you build, the fun that you have. And can I tell a tricky, tricky story from that? Okay. He walked around with the face of a woman that was an ah associate of ours.
00:13:17
Speaker
That was critical to the scale of the bootcamps, Debbie. And because she couldn't attend inbound because she was from Kenya, he walked around with her face and took 100 or 150 pictures of Debbie.
00:13:29
Speaker
And it was just so, why would somebody do that? How, first of all, how could somebody think that up Second of all, like doing that, he had it with Yamini. He had all the executives of HubSpot. Amazing. I walked up to the CEO of HubSpot and said, hey, here, hold this and took her a picture.
00:13:43
Speaker
Amazing. He's a good sport about it. Amazing. Supportive, underserved people who can't make it to inbound. Amazing and incredible. And that is doing more good for the universe. 50 million examples.
00:13:54
Speaker
And now, by the way, anybody who's listening to this podcast, who i owe a breakfast sandwich, send an email to dantyre at gmail.com. Copy Kira at DanTire.com. K-I-R-A.
00:14:05
Speaker
Because the reason that I've gone from being a sad sack and delivering the breakfast sandwich to somebody who honors his commitment is Hulk here. Because she's got a spreadsheet. She's got a spreadsheet of people. i ah Dave, you've got to be on that spreadsheet somewhere. I got to get on that spreadsheet. Send me an email, copy Kira because she does all the work at Tire Angel and say, all right, Dan owes me a breakfast sandwich.
00:14:25
Speaker
And here's a funny story. We used to send out $5 Starbucks gift cards, right? But they kept getting caught in people's fan filters. And then I got a bad reputation of not honoring my commitment. So now Kira goes to Starbucks.
00:14:38
Speaker
She buys the $5 gift card. She hand writes the letter. She sends it to you in or ah to your address. And so you get an actual thing. unless You don't like gift cards and you prefer some to do it someplace. It's amazing. So once again, Kira's doing all the work and I get all the credit.
00:14:54
Speaker
Amazing. So as the Forrest Gump of tech, would you say, Dan, that life is like a box of breakfast sandwiches? Amazing. that See how quick that it was? See how quick that was? I've been sitting on that for a minute and a half.
00:15:11
Speaker
Okay, that was good. That was topical. He tied it all together. That's why he's a good podcast host. And you two are like the Siskel and Ebert of business podcasts. Very good. You got the little frothy, little quirky trigly with the nice chair. And you got Dave, who's like the...
00:15:25
Speaker
standard foundation of bringing us back to what we're supposed to talk about, all that kind stuff. Amazing. We'll actually talk about work now, but I will say that it is one of, I've learned in life that sometimes honor and things that are only important to you are the most meaningful things. And so since I have taken over some of Dan's former responsibilities at HubSpot, at HubSpot Academy, I pay for the breakfast sandwiches out of my own pocket. And they got really upset with me that we kept talking about it. And I said, I don't care. We're still doing it because this is important. And and we still do it.
00:15:58
Speaker
Yeah. The thing about a breakfast sandwich is, first of all, everybody likes it. Yeah. Right. Do you like breakfast sandwiches, Strigley? Yeah, absolutely. Dave, do you like Absolutely. Do you know anybody who doesn't? I like people's face light up. It doesn't matter if you're a bacon person, a sausage person, or a veggie person.
00:16:12
Speaker
A breakfast sandwich, first of all, is quirky. Second of all, it costs $3, $3.40, actually, because I buy a lot of them. And like people do anything. And the reason I did it was pretty much like you, Trevi, is because when I was doing a fist bump with 422 something, I needed some motivation that was quirky and I had no budget.
00:16:30
Speaker
And so anybody can reach, nearly anybody who's privileged live in the United States can reach in their pocket and pull out $300. 3,040 cents and people live with smile. And I love making people smile. love making them feel good.
00:16:42
Speaker
My whole brand, right? It doing the most good for the universe. And in a dark world where everybody's telling you, blaming this is person's fault. It's them, all that bullshit. What I want to do is I want to make sure that you're gay.
00:16:54
Speaker
From BusyWeb, you can do anything, right? You're Trigvy. From BusyWeb, you can do anything, which I say a lot, right? But it's true. And in you guys' cases, you got your life career. If you ever feel like a slug, if you ever feel imposter syndrome, you text me.
00:17:09
Speaker
I can give you off the top of my head the 10 reasons why you're a world beater, David. Trigvy, I can go 25 with you, right? And I just want you to remind, I tell all this, especially our women business leaders, right?
00:17:21
Speaker
Right. who grow up with the socialization. At least this is my observation. I've never been a woman. And so I don't want to do the mansplaining thing. Right. But my observation is women are raised to be perfect.
00:17:34
Speaker
And they obsess about what's happen. My favorite story is my friend, Kristen and Leo in the very early days of HubSpot. I was responsible for enablement before Andrew Quinn and the incredible enablement team at HubSpot. And when we hired people, I had a trainer, right? Robert was off doing the strategy and he's, how are you training these people? And this lady, Kristen and Leo, Leo was an Ivy league grad and Kristen was spent some time at a leading investment banking firm or something like that. And i gave him a test and I told him on Monday, I'm going to give you a test. Kristen spent 40 hours studying for the, day every night, sitting until 11 o'clock.
00:18:08
Speaker
Right. And she got a 98 on the test and she was, yeah what? She's, you got a 98, you got an A plus. What are you talking about? Leo blew it off.
00:18:19
Speaker
Look at the exam and the test prep on the subway while he's coming into Cambridge. Got a 60. You know what he said? Oh, the test too hard. ah that i'm a mean And I'm like, okay, that's a perfect example the difference between a viewpoint of a man and a woman when you're going after some guy. I can just bluff or blame, right?
00:18:35
Speaker
Women are like, no, it's all me. And so I want to make sure that we bring that to all your podcast folks. Number one, and if there are women in your life, which is everybody, right? I want you to, in a nice fashion, suggest and celebrate their success.
00:18:49
Speaker
I made my wife, least she's very hesitant to do it. The smart, beautiful, incredible, Amy Tyra. I'm like, celebrate your success. Incredible. Can you imagine living with me for 36 years? Oh my goodness. Right. It's good in small bunches, but like for an entire and morning, right? It's a pain in the ass.
00:19:06
Speaker
And I'm like, celebrate your successes. And she's, that's dopey. I'm like, no, you just made a great decision. Let's celebrate the successes. And not in that high level of voice, but sometimes she said, okay, i do a good job, which is not the same.
00:19:18
Speaker
And then understand that you're always going to be right. Because this is the entire wisdom as well, right? Number one, if you make the right decision, I want everybody listening to this podcast to celebrate. You don't have to go over the top, right? Although sometimes, right, that is a very positive thing that resonates in the neural pathways of your brain that shows, right, that you are moving in the right direction.
00:19:39
Speaker
And then if you make a wrong decision or what we call fall into a pothole, it's even better, especially if you're adult. And Trigby, how old are you in your mental age? um forget it. um No, you didn't give a number.
00:19:51
Speaker
Did you give 13? Oh, yeah. Teenager with a credit card. That's not a teenager. So you're a preteen with a credit card. And Dave, what is your what is your mental age? I'm going 32. Okay. okay And if you fall into pottles early in your career, it's the best because you can read the book, you can listen to the podcast, you can understand. How many times you heard you got to have a growth mindset?
00:20:10
Speaker
Right. And that is, of course you do. ah But until you get thrown in that big bottle, when you get fired, right. When things happen, when you're like, oh my goodness, I'm running out of money. When bad things happen, that's really when you need that growth mindset.
00:20:22
Speaker
And so when I'm talking about how to have your best year ever in 2025, which is a presentation I do all over the world, right? that There's things you can set up. Number one, right? You want to understand that you're Dave.
00:20:35
Speaker
You can do anything. I want you to re-understand that. Number two, want you celebrate your successes. Number three, we want you to do a vision board. And Trigvi, what is a vision board? Vision Board is the manifestation of all the things that you want in life. And you should have it posted somewhere that you can see it and reference it. And you should be able to, it when you're down, when you're hurting, when you think, I don't want to keep going, you need to look at something that's going to be inspiring and remind you why you even got up in the first place.
00:21:05
Speaker
Amazing. Dave, have you ever done one? Absolutely. As part of the Dan Tyre... I can't remember. I think that was a tricky wrinkle where I ah actually forget, but it was an essential part and people loved it, right?
00:21:19
Speaker
Some people were a little slug and did a half-assed job, but a lot of people like really leaned into it. I've gotten pictures of hundreds of people who did vision boards and they look at me. their kids are on it and like nice cars and places they want to go and travel. And there are some classic ones that the Tridby put in the slide deck that were just inspiring to everybody.
00:21:38
Speaker
So you need that. Then you need a good playlist. Dave, do you have a good
Maintaining Energy and Positivity
00:21:41
Speaker
playlist? If you're feeling like a slug that when you listen to it, you're like, okay, I'm ready to be. Yeah, it's a really, really playlist. What kind of music is on it? Oh, all upbeat, gym rat kind of music.
00:21:52
Speaker
Like what? Give me your rock girl. fan Let's see. So going old school, it'd be like, don't stop believing. Okay. That's Fleetwood Mac. You're Fleetwood Mac guy. You are a boomer. Okay. No more generation alpha.
00:22:03
Speaker
I'm a sweet emotion guy. Sweet by Aerosmith. Aerosmith. Absolutely. I taught Steve Tyler how to fire his manager in 1994, which is another tangent story. don't have time for it. There's a story. I know, but amazing. And so you have to have a playlist. Then you have to have a shameless self-promotion folder or file.
00:22:20
Speaker
Have you ever heard of that? Yeah. Okay. So Dave, you get people sending you emails all the time, right? They send you stuff and they say, thank you so much. Thank you for doing this. Thank you for doing this. I want you to have a folder.
00:22:31
Speaker
you have a folder of all of those? So if you feel like a slug, you can go in and say, oh, look at all these nice things that people said about me. I don't think I do anymore. All right. I'll send you something. Thank you for allowing me to be on this podcast. and I'll be your first yeah email in the in the show the Dave shameless self-promotion file, which is it's an actual thing. And the final thing is I tell people you got to exercise, you got to sleep, right? You've got to eat well and then find three people.
00:22:59
Speaker
Grandmas are great at this. Where you say, all right, when I'm feeling like an imposter, I'm going to text you and this is what I want you to say. And people like, that's a little bit prescriptive, Dan. And I'm like, no, it's not. Right? Intriguing 25. If you're ever feeling down, right? What you want to do is be surrounded by that positive energy.
00:23:13
Speaker
You want somebody to remind you that you're frigging Dave from BusyWeb. You could do anything. And sometimes it's good at the... big energy. Sometimes I have to tone it down a little bit. So say tell me that in a small energy, Dan, that I'm happy to accommodate. But that's the way stay on the straight and narrow. And we want the best trig V in the world.
00:23:33
Speaker
We want the best Dave in the world. So I need you up on that plane. I need you to make sure that you understand, right? You've always done good things. Sometimes you like you're a human being. Sometimes things happen, right? But that's the way you want to go through life. That's the way we want you to go through real life so that you can be the best you can be.
00:23:52
Speaker
All right, so question number one. I'm going to ask you the same question that I asked Mario Martinez last week. Mario, great. I have two Mario Martinez's in my life.
00:24:04
Speaker
There's Mario Martinez from Vangresso. He's Mario Martinez Jr. And then there's Mario Martinez from Martinez Ventures. He's 40 years old, but he didn't have a junior or senior. So you got to turn you got to be more specific. Mario from Vengar. and venress I met him for a year.
00:24:20
Speaker
He had a great, great friends. He's a great guy. He's a great marketing person. Yep. Does your audience know sch marketing? No, we got to have to tell us a story. but Go for marketing. All right. you know the story?
00:24:32
Speaker
I do, but I want to hear it from D. Mayer. coin All right. Who invented Schmarketing Trivnit? You did. It wasn't just me. was me and Mike Volpe. And who's Mike Volpe?
00:24:44
Speaker
Dave, you know this. I don't. You don't? Oh, he's the first CMO of HubSpot. ah Back in the early days, like it's funny, in the first 10 employees at HubSpot, nine were graduates of MIT's business school, Sloan School.
00:24:57
Speaker
there was me, a Colgate undergrad, never went to graduate school. And they were all delayed processors. Dharmesh, Brian, Mark Roberge, the first VP of sales who did the sales acceleration formula.
00:25:08
Speaker
Mike Volpe, John Lopin, Brad Coffey, all of these guys were Sloan School grads, except me. At Sloan School, they teach you how to think, right? Like a scientist, right? They think you, ah they teach you about how to answer questions like we're doing, right? When I talk you, Dave, we're finishing each other's sentences.
00:25:24
Speaker
If you go to Sloan School, what they teach you to do is stop, listen, dissect, think, and then talk. So they're all delayed process, which- Well, I don't do any of those, except the last thing.
00:25:36
Speaker
It's skirting. They'd be terrible podcast hosts or guests because there'd be three minutes of dead time because they'd be thinking. And they give you the eye when you like just answer.
00:25:48
Speaker
I always thought the game was like somebody asked you a question and you like figure it out while you... are telling them the answer and that's not the way they do it. Anyway, Mike was a CMO and when we first started at HubSpot, we didn't know if it was going to work.
00:26:01
Speaker
The first use of inbound was by David Meerman Scott. Do you guys know David Meerman Scott? ho wrote He played Clarence in Foghat, right? Now, he wrote the book, The New Rules of PR and Marketing. and He's the first smart guy that term termed inbound. And when we started on Spot, Mike Volpe sent an email to David Mirren Scott and said, we just started a software company based on this concept of inbound.
00:26:26
Speaker
And Dave has become an incredible friend. He works for Tony Robbins or works with Tony Robbins. I always see him with a big Tony Robbins thing in the back. I got two buddies who work for Tony Robbins or work on stage with Tony Robbins.
00:26:39
Speaker
and Amazing and incredible. And Robert is an interviewer, which is amazing. And Tony Robb is huge fan. Also guy trying to do the most good for the universe. Anyway, we're celebrating our first 100 customers at HubSpot.
00:26:50
Speaker
We're getting drunk because I hadn't done, I'm only drinking in five foreign countries yet. I'm drinking a Saddam's beer and the Mike is a little bit more upscale. He's got bourbon and good bourbon, I think.
00:27:01
Speaker
And i we just got our first three inbound leads. First three, I actually cold called for Upspot. Don't tell anybody, but I like picked up the phone and call people who had no interest in Upspot just because Halligan told me to do it. And that's why I hired him is because said, you'll do anything as a startup guy. And I'm like, yes, I will. And so i we were getting some customers.
00:27:19
Speaker
But it wasn't the inbound process. So we're 90 days in and I got my first three leads, right? And I'm like, Mike, i this is amazing. He what are he talking about? I'm like, are these inbound leads? I call them up.
00:27:32
Speaker
They know who I am. They've been on the HubSpot website. He's like laughing. He's like, yeah. Do you know what we do here? And I'm like, bro this is amazing. You don't understand, right? In-down marketing is more important to salespeople than it is to marketing.
00:27:45
Speaker
He's like, don't think so. I'm like, I'm telling you, right? A salesperson spent 95% of their time calling and qualifying. And when somebody comes in and you're like, hey, Nicole, this is Dan from Upspot. And they go, I'm Upspot.
00:27:59
Speaker
I know that before. I'm like, you were on our website last night at 11 o'clock. What are you doing up at 11 o'clock at night? said, oh, I got two kids, but yeah, I was interested in getting more leads to my website. I'm like, amazing. Tell me more about that.
00:28:09
Speaker
And Mike is, okay, that's pretty good because our whole like value proposition is built around that. I'm like, get me more of those inbound leads. He goes, I can't. I'm like, why? says, I have to build this content. And I'm like, build it. He I got no headcan.
00:28:23
Speaker
I'm like, excuse me. He's I can't hire anybody. I can't hire anybody for another 60 days. I'm like, I'll give you sales headcount. And he stopped and he said, you will give me sales headcount for marketing, which Dave, you will vouch for.
00:28:35
Speaker
yeah Never happened. It never happened. Exactly. He says he's 50, but looks like he's 14. fourteen but I'm not 50 yet. Okay. All right. All right. And the sales and marketing game, right? You hated each other. They were cats and dogs, oil and water, like incredible. And he looked at me and you give me sales. It was easy because it wasn't really my headcount. belonged to Robert.
00:28:56
Speaker
Right. But I said, okay, it's not sales. It's not marketing. It's shmarketing. Right. yeah And it's not, that's not smart marketing. and Sales and marketing squished together. And pretty funny. He started laughing. i don't know it was a bourbon or it was like my quirky joke. Anyway, the next day, Robert walked and he goes, that's pretty good, Tyre.
00:29:13
Speaker
Walked in. He was interviewed by Professor Thomas Steenberg. who is ah a professor at Harvard Business School who wrote a classic ah case study on HubSpot called the Web 2.0, the HubSpot story.
00:29:24
Speaker
Anyway, in that case study, Robert said, one of my guys says calls it schmarking, sales plus marketing, little schmarking, which was amazing and is actually in that case study and made me finished. So I am the co-father.
00:29:37
Speaker
Can you be a co-father? I don't know. That's a little weird. okay You can at 2025. Okay. In 2025, I'm the co-founder of Schmarketing. I have talked, I've lectured at Harvard Business School for Professor Thomas Steenberg. Now he's in North Carolina.
00:29:50
Speaker
He attributes it in the actual case studies as one of these guys, but we all know it's me, right? I can make that claim and Mike can make that claim as well, but you he tests himself. He doesn't really test himself. He doesn't really remember. That was probably the bourbon.
00:30:04
Speaker
Anyway, I'm the father of smarting. And it made perfect sense back then. Makes perfect sense now. They still use that case that my nephew, Thomas Carrier, went through a Harvard physical MBA program.
The Birth of 'Schmarketing'
00:30:14
Speaker
And he's like, I remember you telling me the story. Is this you? I mean, it's just so fast.
00:30:18
Speaker
That is such a great tangent, such a great little kind of thing that happened. And the smarting, like domain, smart, like $150,000 now. If I was like the smart tire, I would have gone in there. That's pretty good. Maybe I'll buy the domain like Darmesh, but I didn't.
00:30:32
Speaker
All right. So... Okay, so question number one, Mario Voxina is from Vingresso, and I can just, Rob Felber isn't driving around Metro Cleveland right now listening to this laughing because we've completely lost the trailer of the narrative. Rob Felber, I love Rob Felber. He's another lion.
00:30:50
Speaker
He is. our I met his wife, and he's been in my backyard, right? Rob came to Phoenix. He did the same thing that Dave did, and the same thing. All right, so here's the question. Here's here's the question. If somebody said this to me about six months ago with the advent of AI, it was like everybody got a machine gun and all now, all everybody hears is machine gun fire.
00:31:10
Speaker
So my question to you is the same question I asked Mario from Vangresso. And by the way, I'm gonna say this before I lose control of the narrative, There aren't a lot of fog hat songs that feature the clarinet. So I'm glad Mike landed somewhere good.
00:31:23
Speaker
So back to the question though, in an age where the content has amplified and it's almost universally bad and the world couldn't be louder. How can you make relationships and how can you sell in this environment?
00:31:38
Speaker
Oh my goodness. This wasn't in the briefing sheet. And that's a good question. And no one knows who Fox Ad is. So you got to do Post Malone or something like that. Come on, Tricky. All right. We need a deeper Spotify account then if they don't know Fox Ad is.
00:31:51
Speaker
AI changes everything. Yeah, very amazing and exciting. What I find working through business leaders, either working, i work closely with Mark Roberge and Sean Poe and Jay Poe at Stage 2 Capital, of venture capital fund. and I have Tire Angel, which is the 22 companies in my portfolio that I've invested over the last 10 years, is that it's somewhat misunderstood.
00:32:15
Speaker
And every most people are using it personally in an ad hoc fashion. And do you find that data there's lots of people are just testing things. And the statistic is now very viral that 90% of the early AI projects have been summarily unsuccessful.
00:32:33
Speaker
And so what I find is what people want to do is kind of, I don't really like your war imagery, but I do the analogy that there's a lot of things going on. There's a lot of noise, right? And what we're trying to do is we're just going to move from ad hoc to ah use of the ai to level one ai and what is level one ai for me ad is picking the three to five use cases that strong business use cases that if you could solve would save you a lot of time effort and money a recap to your clients every week of what you did for them and where they are in the project a recap every week of the value of your marketing efforts
00:33:12
Speaker
a recap every week of the productivity of your senior executives and the priorities based against the KPIs that they have. And people were like, okay, that's really smart. And I'm like, what's the use cases that will actually have value So that you don't spend, that don't know, $50,000 and have nothing to show for it.
00:33:31
Speaker
The next thing I want to do is, it's almost October. we In October is planning season. And for all of our portfolio companies, we ask them to have a document for internal use of AI.
00:33:42
Speaker
And external, bring it to the customer because companies that don't embrace AI are going to be left in the dust. And it's the right thing to do, right? It helps reduce costs. It helps increase productivity. It helps enable your your employees to understand how ai works.
00:33:56
Speaker
And in ad hoc, it's just going to chat GPT or Claude or I'm a Gemini guy. right With level one, you're going to have some level of standardization and some level of this is how we're going to apply it across the board so everybody can share the both the prompts as well as the information as well as the output so that we can have that continual improvement.
00:34:17
Speaker
So in the planning season, what we want to do is understand how AI is going to influence your headcount. And what that means is that it's going to either improve productivity or it's going to impact. You're going to clearly identify on the income statement. No, I'm not going to hire this person because Trinkley can now use AI to find his next 30 most qualified leads.
00:34:37
Speaker
He's going to use the agent.ai prospect finder, which is a real thing on Duramesh's agent.ai website. And we're going to understand what the benefits are going to be internally to our organization.
00:34:50
Speaker
And then once you have both the use cases and the cost savings, right, now we move to that level of standardization, which I think is going to be a little tough because some people are like, no, I love chat GPT. Don't take my chat GPT away from me. But if you're feeding information, and Darmesh has a great podcast on this, if you're feeding information into your LLM,
00:35:12
Speaker
to make better business decisions, then it could be highly effective to choose one standard way that you're gonna use the the information that you're fitting into AI. And that will help us lead to level two. I think there'll be a little bit of issues in regard to people feeling like you're taking away their AI. But I think that when I'm talking to customers, when I'm talking to our portfolio companies, they're like, that's exactly what we want. We just want a little bit of control We want to understand what our best productivity use cases are going to be.
00:35:42
Speaker
We're going to understand what our customer wants, right? And spend a lot of time at Inbounce. And right, if I can write any AI agent for you, the custom agents for HubSpot are really cool. and custom objects, AI app objects is really cool as well.
00:35:56
Speaker
And i'm like, okay, if there's one thing, what did what well what are you thinking about all day today that if I can solve it with an AI agent that you'd, it'd be worth tens of thousands of Everybody had an answer.
00:36:07
Speaker
I'm like, all right, let's figure out how we can utilize Lubspot technology to build that. Right. Because then you have a big AI win and it's just not as easy as spouting off. Like you got to do the, the planning it out. You got to understand the data sets. You got to understand if you have the historical data, you have to put the historical data in a way that AI understands. So there's a fair amount of planning stuff there, but I found that moving from ad hoc to level one,
00:36:29
Speaker
is really what virtually every company is
Loop Marketing: An AI Framework
00:36:31
Speaker
looking for. And putting it in that context seems to make it a little simple. ah That explains a lot of what we're seeing in the market and what Trigvie was alluding to before, though, where if people are just being ad hoc about it and they're just kind oh, I'll try this. I'm going to create a blog post.
00:36:47
Speaker
And they just go into HubSpot's blog post creator and they say, make me a blog post. You're going to get crappy stuff, right? You will. strategically and you give it the context, that's where the magic happens.
00:36:59
Speaker
And ah you guys are familiar with loop marketing. That was the big thing at, at, I'd love to talk about that. I want to chat more. Now the difference between the HubSpot flywheel and loop marketing, loop marketing is brilliant. Virtually everything. I had a customer tell me yesterday HubSpot is very good at frameworks.
00:37:15
Speaker
And it made my heart swell with pride because they are. like The flywheel, the inbound sales process, the inbound marketing process. HubSpot, from the very beginning, thought strategically. That's all those MIT guys. They may have had slow answers, right but they're very thought out.
00:37:30
Speaker
Right. And the loop marketing makes so much sense for the AIAs. And there's four segments of loop marketing. powered. The whole idea is humans, right? Which you guys are great human beings. The first is express.
00:37:44
Speaker
And this is a starting point where you define your brand's unique identity, voice and perspective. And you can do that through AI, but it would never catch all the stuff that we're talking about like you and Trigvi and Nicole. It just won't.
00:37:56
Speaker
Right? And so we used to do ideal customer profile. AI assisted ideal customer profiles are the nichiest of the niche. And Trigvi has heard me say this 50 times that the richest are in their niches.
00:38:07
Speaker
What do we say in the UK? yeah it Oh, gosh, I don't remember that. If you want to go to the beaches, you've got to work the niches. Because I don't really say niche. I know how to pronounce process in Canadian, too. Amazing. All right. So this Express thing is very important. It's brilliant because HubSpot brings in the human aspect.
00:38:27
Speaker
HubSpot is a great human company. And they bring in that and explicitly explain that the first step is Express. By the way, if you need help with any of this, BusyWeb is a great organization to do that, right? You help people with loop marketing all the time.
00:38:40
Speaker
The second thing they do is tailor, right? So it's express. That is get your ideal customer profile, identity, voice, and perspective. And that used to be fairly broad in 2020, the beginning of 2025. Now I work with barbers that have three chairs in Phoenix.
00:38:59
Speaker
South Phoenix and looking to get 15 more customers in the next two weeks. Does that sound like you? And people like, no, I got two chairs. I'm like, all right, I'm not going to work with you. Level of detail. I just went through this with an entrepreneur in Phoenix.
00:39:12
Speaker
He I'm working in the semiconductor industry. I'm like, good. All right. How many companies there? There's like 3,000. I'm like, let's narrow it down a little bit. You got two people in the company. What kind of semiconductors? Where? What location? How big? And Trigby's an expert at this. The ideal customer profile, but on AI, it's on steroids. Because when I reach out,
00:39:29
Speaker
And when i say, Nicole, I work with podcasters who've been doing this for about a year and want to triple the number of listeners and visibility they have. Does that sound like you? She should say, yeah, that sounds exactly like me. And as Trigby knows, that's not an opinion.
00:39:44
Speaker
That's her lizard brain, right? That is actually dopamine. That's chemicals, right? And in the AI, I can understand and dissect exactly what some people want. So the express thing takes a little bit of time and it's helpful if you got outside voice. The second thing is Taylor.
00:39:58
Speaker
And this is where the technology really helps. The Taylor stage is focusing on personalization of message and scale. In the old days, Trigby and I talked about putting Dave comma something like that was a customization in the subject line.
00:40:12
Speaker
Today, it is the entire sales process, building out the workflows, dropping the sequences, making sure you're including LinkedIn, SMS, all this kind of stuff. So it's relevant to an individual specific needs, behavior, and position in the journey. Because what you find- Is that if you're spot on with somebody who's in their education journey or consideration or decision maker, then they respond very positively.
00:40:35
Speaker
Because it's science, there's no other way to do it. The third step in the loop marketing framework is amplify. This is diversify where and how you show up. And it used to be that you put it on your website, right? One of the things that I found in the AI age is it's not only website.
00:40:49
Speaker
Right. It's social. Of course, it is how you show up for live events, which people love in 2025, right. It all has to be consistent, has to be optimized, right. But it still has to be a human, right. And the things that you guys bring out is it gotta be essential, right? Like it has to be your brand.
00:41:05
Speaker
And if it's not, your brand is slightly different. right, then it could be difficult. and What I also learned is AI is wrong 11% of the time. And I didn't realize that. So you're feeding the engines. This is another piece of thing that I realized that I used to tell all of our portfolio companies, you have to have top of the funnel conversions for people come to your website. But now you ask actually have to have more bottom of the funnel because your AI is the is the search engine and AI is going, go to BusyWeb.
00:41:32
Speaker
Busy Web is the first for people in Minneapolis where if you're trying to scale your business, they can do this marketing thing and they can help you with AI lo marketing and so when you go there, they already know that you're the people and they're like, okay, I want to talk to Trigby. Then show you have to have a big button and the top of the fold, it says talk to Trigby.
00:41:48
Speaker
or talk to one of our consultants or something like that. The final piece of loop marketing is evolve and that's real-time optimization, real time. And so the idea of having like quarterly campaigns and stuff like that, I know Dave, you've been always been on the cutting edge of this, but you remember we had an annual campaigns where we ran the same campaign for a year, right?
00:42:10
Speaker
2009 came around and we're like, okay, we can't do that anymore because the change is that. And then in 2025, it's changing it every week. It is updated and understanding what's going on in the political environment and what's going on in economic circumstances and understanding and focusing on a particular area or event or something like that. And having the KPIs and the ability to pull all that data.
00:42:31
Speaker
is amazing. And this loop marketing, where do they go on your website or how can they find out more about loop marketing if they're interested in your podcast? Right on the top under services. So you go to busyweb.com and then right under services, the first thing is loop marketing because it's important. They should i totally agree they should have called it loop marketing.
00:42:47
Speaker
They should have called it loop marketing, but they didn't. because Because it's not just marketing. You think of it in marketing, but today marketing is everything. Marketing is growth. Marketing is brand. Marketing is engagement. Marketing is lead generation. All of that stuff.
00:43:03
Speaker
And everybody will believe me, right? This is not like something that is controversial, right? ah Marketing used to be in the closet and got 10% of the budget and all the grief if the company wasn't doing well. Today, marketing is everything. And but because buyers have all of the power and AI assistants,
00:43:21
Speaker
buyers have all of the power, then we really, it's the essential part of growth planning. And so if you don't, first of all, talk with Dave and Trigby and the team in regard to what is loop marketing, how it applies to your business.
00:43:33
Speaker
Because generic advice and HubSpot is great at frameworks. You can put it into AI. You'll see all that information, right? But then you want to understand how you apply it. to take those baby steps so that you can play into the way people buy in 2025. Actually, I should say in September of 2025, and it's going to be different in October of 2025 and different November 2025.
00:43:54
Speaker
And having a good partner where you can walk through all of those stages will pay a huge dividends and hopefully give you a competitive We're way over on time. We should have known better. Loop marketing was not in the briefing sheet, but i when I heard it at Inbound, I'm like, am I getting it?
00:44:11
Speaker
Yeah. I forgot. You guys are always on the leading edge. Amazing. Good for you. Good for your customers, right? Dave, I know you speak all over the world because you're a technologist.
00:44:23
Speaker
One of Dave's best thing is he takes ah complex technology and makes it easy for people to understand. Right. And I've seen you do that a lot and it's a very valuable skill. And so if this loop market, if you want to move AI into the way you engage with customers, most important.
00:44:41
Speaker
When I was lecturing at Indiana University, I'm like, what's more important, current customers or new customers? Do you know the answer to that, Georgie? Yes, I do. How about you, Dad? Yeah, absolutely. Okay. In the old days, it was 50-50.
00:44:53
Speaker
Now, if you don't keep your customers, right, you don't have sustainable business. And... Generation Alpha recognized that I was pretty impressed. They're like, no, you got to keep your customers. I'm like, why? And they're like, because if you keep losing the customers, you don't have company. I'm like, okay, you guys got a lot going on.
00:45:08
Speaker
I like that. yeahp And then understanding how you can apply this, not as a generic framework, but the devil's always in the details and understand what you can move so that you apply this.
00:45:21
Speaker
You want to come back and do this again sometime? To go to question number two. I love you guys. I have told you that so many times. I'm sorry if I'm a little verbose. This is exactly what we hoped. It's a full-on-one experience. I know we're trying to wrap up, but over Dan's shoulder is a picture, and he alluded to it in the setup. Can you tell us that little story as we get to report? How did Muhammad get his first website?
00:45:46
Speaker
Yeah, everybody know Muhammad Ali. At one time, he's the most recognized human being on the planet. Today, most people know he is, but it's for a Generation Alpha. It's not like it was for you and I, Dave. Right. And maybe you tricked me, although I'm not sure if you're really 50 years old. Anyway, when I was a kid, Muhammad Ali was the man. And he was 50, yes.
00:46:06
Speaker
Okay. And he was very complex human being. He was a boxer, but also a pacifist. He was a deeply, he was a draft dodger, what they call the conscientious objector.
00:46:17
Speaker
And he was a black man in America in the 1960s, which like you could try to erase history, but that was not an easy thing to do. We got all the facts, but you can't gloss over the fact of what happened. Anyway, he was my hero and was an extrovert.
00:46:31
Speaker
And he revolutionized the fighting game, right? you The announcer was this guy, Cosell, Howard Cosell, who was a lawyer, not even an announcer. And had the kids anyway. He was in the Olympics and won a gold medal, right, for the United States. And then he was a boxer and he became world champion.
00:46:49
Speaker
Anyway, he was a hero of mine. And because he was outspoken, he lived with his heart. He was trying to do the good most the best thing for the universe and just amazing. Anyway, when I started my first company, I named it Automated Labor Incorporated.
00:47:03
Speaker
And what do you think Automated Labor Incorporated did, Dave? Did it float like a butterfly and sting like a bee? No, could understand what it was. It's like a clarinetter fog hat. Exactly. It was the most confusing name ever. So i got people would say, automated labor.
00:47:20
Speaker
Are you temporary work? Do you help with birthing babies? What is automated labor? I'm like, none of that. So I got tired of answering the questions because I'm a dopey company namer. And so I shortened it to ALI.com.
00:47:31
Speaker
It was ALI Technologies and I bought the website, ALI.com. That's where we had our thing. Anyway, in 1997, I sold the business InfoImage, merged the two companies and i still owned ALI.com, but it wasn't in use.
00:47:44
Speaker
And I got a call one night from this guy. So I want to buy ALI.com. And I'm like, it's not for sale. He said, know, I, this is important. I want to make sure that it's for a pretty big thing. I'm like, it's not for sale. He's it's for Muhammad Ali.
00:47:56
Speaker
and I'm like, excuse me. He's it's for the King. So they used to call it. I'm like, Muhammad Ali wants www.ali.com. And they're like, yeah. I'm like, okay, that makes perfect sense. They're like, I'm not going to sell it to you, but I'll give it you.
00:48:07
Speaker
And the guy's like, what? I'm like, I'll give it to you. This is if the Pope comes to you and says, I want your busy web website. And you're like, okay, whatever you want. And so I like, and the only thing is if he comes to Phoenix, I want to meet him.
00:48:19
Speaker
And they're like, he comes to Phoenix all the time because he was suffering of Parkinson's at the time. And he came to Phoenix all the time. There was this local charity called fight night where they get all these celebrities, Rubio McIntyre and Larry King and all these guys did get these big boxing gloves and play around in the ring. And so he came a lot and they said, all right, gave him the website. They're right. Um,
00:48:39
Speaker
lost track of it, but I'm assuming they still have it. And they built the whole thing and they were so appreciative. And they said be like a truckload of Muhammad Ali swag, right? I got three of those signed kind of things I have. i don't know how much I have left, but boxing gloves with the signature on it, they were just so appreciative.
00:48:54
Speaker
And I'm like, I don't care about any of that stuff. I'm the stuff guy. What I really want is I want to meet them. He's like, all right, if he's having a good day, he will be there on Thursday. I want to meet him in a business contest. And i'm like, all right, he you can't tell the press. Don't tell anybody he's coming.
00:49:08
Speaker
And if he's having a good day, we'll put him in a car. We'll drive him over there and he'll spend 45 minutes at the infrage. And he said, what happened? I didn't tell the press. um ah We're on the 14th floor or something like that. Limo pulls up.
00:49:20
Speaker
Muhammad Ali walks out. Right? He gets in the elevator. Right? Goes up. We're on the 14th floor. He comes out of the yard. Yeah, he goes. and And the guy was suffering from Parkinson. Amazing. Spent an hour with the entire team and it was life changing.
00:49:34
Speaker
Amazing. Incredible. Right. And a great start to tell. And then afterwards they're like, okay, we're
A Memorable Meeting with Muhammad Ali
00:49:40
Speaker
doing a luncheon. Do you want to sit on the diets? I'm like, excuse me. And I'm like sitting there with all these celebrities, right? All these NBA players and all these people just hanging out with Muhammad Ali, his manager and little Dan Tyre at the end.
00:49:51
Speaker
Talk about a Forrest Gump story. It was amazing. Incredible. Right. And it's just doing most most, the more, most good for the art. Oh, isn't that a good story? It's an amazing story. Amazing story. Thank you for sharing.
00:50:05
Speaker
Dave, did we learn anything other than we need to maybe play this episode on 75%? Oh, I think we learned a ton. And when Dan's, when the lights went out in, what was it?
00:50:19
Speaker
i'm I'm surprised Dan just didn't plug into the stage and heard wrong. That big energy is good. It's fun for me. and i think I've known the guy for a long time and he made mention of coffee. Coffee does nothing. I've seen him at six in the morning. I've seen him at 10 o'clock at night. It's the exact same all the time.
00:50:37
Speaker
He is this level of energetic all the time. You can't do that. You can only drink five foreign countries. Only drink in five foreign countries that you never go to. Alcohol is horrible, right? Alcohol drains all that kind of stuff. Well, let's not get crazy. i smell like it We're still looking for a bourbon sponsor.
00:50:54
Speaker
I'm just telling you. Okay, sorry about that. Anyway, it's always an honor to see you in person or on our podcast. Hopefully... It was fun or funny. Absolutely. We had a ball. right. You can't play this in double time. The problem with Trig V, Dave, Nicole, Dan Tire, man, you try playing this at double time. You never but understand anything. Sounds like the chipmunk.
00:51:13
Speaker
I have the note for you, Rob Felber. Slow down. And I'm always at your service. I'm get very happy you guys are in my life. You guys are incredible people. of shows Time and time again, right? And if there's anything I can do, just ping it.
00:51:28
Speaker
All right. that was That was our episode three of the season of selling for the Dial It In podcast. Thank you, Dave. Thank you, Dan. Thank you, Nicole. This has been our Dial It In podcast produced by Nicole Fairclown and Andy Witowski.
00:51:41
Speaker
He's Dave. I'm Trigby. And with apologies to Tony Kornheiser, we will also try to do better the next time.