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12. Mu | Personal Branding with Bailie White
15 Plays3 months ago
It doesn't matter how and where you represent yourself, your personal brand matters. Bailie White is a firm believer in personal branding for college students, especially women. She visited "Ethocast" to talk about where students' personal branding journeys begin, how women can manage the thirst for ambition, and students' personal branding mistakes and wins.
About the Guest
A native of Nashville, Bailie White is a Greek University speaker and host of the podcast "Your Brand Is Beautiful Podcast." She joined Alpha Delta Pi sorority and graduated from Western Kentucky University where she met her college sweetheart and current husband.
Just five years after graduating college, Bailie started, scaled, and sold her first business: a full-service luxury travel agency that reached multi-millions of dollars in annual sales, a team of incredible women, a celebrity clientele, and most importantly, a whole lot of life lessons learned.
Nowadays, entrepreneurship looks less like traveling the world and more like following her heart’s calling to candidly share her story with college students. Bailie wants to empower as many college students as she can to take OWNERSHIP of their own lives and create their own "brand of beautiful."
Ethocast is a "For Our Edification" limited series and is supported by Edify Ventures, LLC.
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Transcript
Introduction and Purpose of Black Greek Success Program
00:00:00
Speaker
Before I get started with this episode of Ethocast, let me start with gratitude. Big, old, juicy thanks to the folks at Southeast and Louisiana University. I had the opportunity to do the Black Greek Success Program for the NPHC and students interested in Black Greek life at SLU for the NPHC informational. So thank y'all so much. So what does personal branding look like for Greek life?
00:00:26
Speaker
Bailey White, she has a lot of ideas. Want to hear them? Here they go.
Introduction of Ethocast and Guest
00:00:32
Speaker
Here's episode mew of Ethocast.
00:00:37
Speaker
Welcome to Ethocast, a podcast about sound leadership practices to boost life in college fraternities and sororities. I'm Eddie Francis, presenter of Followership to Leadership and the Black Greek Success Program, presentations designed to help Greeks become more effective leaders. On Ethocast, I'll share lessons learned from my college days, my career journey, and leadership research. Ethocast is a four-hour edification limited series and presented by Edify Ventures. This is Ethocast, leadership to the letter.
00:01:11
Speaker
Thank you for joining me on Ethercast. I'm Eddie Francis and joining me, one of my colleagues from Greek University, Bailey White. She is a member of Alpha Delta Pi. She's also a speaker and a podcaster for women in their twenties. Bailey, how are you?
Bailey White's Journey into Personal Branding
00:01:26
Speaker
I am fantastic. So excited to be here.
00:01:30
Speaker
Yeah, so you know, you you joined the Mary Band a few months ago and I'm going over your Greek University profile and I saw something that just speaks to me, just speaks to me, personal branding.
00:01:47
Speaker
And so I mean, you know, that's I love that stuff. So I figured, you know, we got to get on here. We got to talk about it, especially, um especially as it relates to Greek life and especially for young women. But I got to ask you, how did you get into personal branding?
00:02:05
Speaker
So it's so funny. i so I was a PR major. I went to Western Kentucky University. I was a public relations major. But before then, and this is going to tell you like the timeframe that I grew up in, but do you remember AIM? Yes. Like AOL and instant messenger. So I was the girl that like cared about my AIM profile.
00:02:26
Speaker
and like the aesthetics of it and like what my font was and then, you know, it moved on to MySpace and I was the girl that had the perfect MySpace and I was always the friend with the digital camera and I was like, we're going to have the best photos of every- on, we gotta go back to MySpace. Did you have music on your profile?
00:02:45
Speaker
Obviously, obviously. All right. I just loved it though. I loved i loved all of those things. and Then when I went to school, that's when I learned like the science behind it all. and I was like, oh, okay. so like Different colors and different thought combinations or messaging and tones like those evoke feelings and those feelings can persuade people or groups or can position a business and a marketplace competitively and all of those things. So when it comes to the topic of personal branding, I will never forget this. I was in one of my first internships at an ad agency and there was another intern. It was a guy who was about my age and he was like, like we were the same grade, but he was already really, really concerned like far before I was about like his personal brand for his resume.
00:03:39
Speaker
and I remember hearing this was an on-campus internship. We had a camp like ah advertising agency on campus. It's probably still there called Image West at Western Kentucky Represent. But um we had to like log X amount of hours every single week. and So I spent a lot of time with this guy. and he i like Eddie for weeks, he was freaking out over his resume branding and like, what tone should I use and how should I write this? and I was like,
00:04:06
Speaker
I just will never forget that. So I took two things away from like experiencing that with him is number one, this is a relevant topic. Like this is something that we should care about. And especially, I mean, that was when I was in school, which I, I rushed off a thousand pie 2013. And so probably even more so now, but the second thing is that I, that I really felt in my soul is that we also have to take this offline.
Impact of Social Media on Personal Branding
00:04:32
Speaker
Like it's very important to have a personal brand online but we also have to know how to take it offline because your personal brand is so much more than your resume or your LinkedIn or in 2024 your TikTok or whatever it is. Like who you are as a person is a whole experience like in real life too. So that's kind of like how I got into the entire idea of personal branding.
00:04:56
Speaker
The views expressed on Ethocast do not necessarily reflect the views of the hosts, guests, or any entities with which this podcast participants are affiliated. Questions, comments, email eddie at eddiefrancis.com. You are speaking my language so much. So I have to tell you this. So it's actually, so part of my business is actually consulting people on their personal brands.
00:05:22
Speaker
Okay. Here's the thing. I actually did a podcast interview recently about this. And I think the podcast host almost spontaneously combusted because I said, I said, you know, you really don't need social media to have a great personal brand. yeah And she goes, wait a minute now. And I said, well well, social media is a powerful tool, but let's play this out.
00:05:48
Speaker
what if social media were to go to wait but go away tomorrow? And you still have to go out there, you still have to be the business owner who attracts people, you still have to go get the job, you still have to you still have to create a ah social network in person with people, you're still gonna need your brand in order to do that, whether you have a social media profile or not.
Managing Ambition in Personal Branding for College Women
00:06:13
Speaker
And so um so to hear you say that is um is really, really cool. And it resonates so strongly with me. You know, I actually got into it because I had done I was a director of public relations at a university and then I pivoted away from higher ed into job recruiting. And so I put those two together. And when I put those two together, I started to really, really get into personal branding. So um And and i think I think what really got me invested in it was when I read an article by someone and they said, basically, personal branding is complete BS because only rich people can do it. No. Exactly. So with that being said, here's my next question for a college student. You work a lot with college students. For them, where do you see their personal brand journeys beginning?
00:07:06
Speaker
probably before they realize it. I feel like if you are listening to this podcast and if you are asking yourself, well, when will my personal branding journey begin? It's already begun. like yeah you know now um I have neighbors with teenage boys, so I'm a mom and my oldest is three, so like we are not thinking.
00:07:26
Speaker
about social media. But I'm curious. I'm like, how do y'all handle it like with teenagers? She's like, you know what? We are just really you know driving it home that anything that is like online about you, boys, this is going to be out there forever. like just you know You are 15, 16 years old now. Just imagine that what you're putting out into the world, imagine that being brought up at a job interview.
00:07:52
Speaker
And I think that maybe that's extreme, but I think that that should be something that everyone thinks about. Like if you're old enough to kind of be thinking like, what is my personal brand? um I think some, some ideology is a little bit dated. So like when I was in school,
00:08:08
Speaker
you know Online, maybe it was like, well, you better never have a red solo cup in any photos that you know you post. yeah um Or like in real life, maybe it was like, well, you can get a tattoo, but make sure that you know it can be covered by clothing. yeah you know if you're high on High on the shoulder or on the back somewhere. Exactly. But never, like if you're wearing ah you know a shirt, like it needs to be able to be covered or or whatever.
00:08:32
Speaker
I feel like maybe some of that's dated. like yeah The idea behind it is still factual in that like yes, how you choose to represent yourself online and in real life, Eddie, to your point, because I think i fully agree with you. I think that it is it's if social media were to go away tomorrow, you still have a personal brand. And so all of those things are going to affect you and your future, because if you're a college student, you're thinking about that.
00:08:59
Speaker
it's going to affect your future, whether it's your future employer or maybe you become an entrepreneur or you get into sales or whatever your future clients. So it's definitely something if you're old enough to ask the question, it's, it's already begun for you and you need to go ahead and start, you know, thinking about it. I think you're wise if you're already thinking about your personal brand in college. Yeah. You know, there was something that I've read in one of your presentation descriptions and it was for ownership, taking hold of your life,
00:09:29
Speaker
Plus living out loud, your own brand of beautiful. And you brought up this really interesting point in that presentation about when it comes to young women and their brands, um, they, they tend to pay attention a lot to ambition. Like ambition becomes the thing it seems for a lot of folks, especially though young women I've noticed. So how do you see women managing the ambition that many of them nurture in college. I mean, how how do they reign it in or how do they let it flourish so that it is a healthy part of their personal brands? Yeah. I love that you pulled pull that out um because I love talking about that because here's the deal. I know you you have listeners, both men and women. I know that. But for men, that word ambition is oftentimes something that they're proud of.
00:10:25
Speaker
um oh yeah you know Ambition is masculine and it is successful and it's you know necessary and it demands respect. um To women, to some women, it's something that they're proud of. And to others, sometimes ambition can be a dirty word. um There was actually a Harvard study that showed um women associate their own ambition with egotism. And so I'll love to point out the fact that like college women have ambition. Look at a sorority girl. like She does so much. She does all of her sorority stuff, her philanthropy, her school, her internships, her friends, her boyfriend, her family. like She balances so much just as a student alone. That is ambition. Ambition doesn't have to mean being a boss babe and chasing down your career and getting all the degrees and the letters after your name. If it does, great.
00:11:21
Speaker
Awesome love it but it can also just mean i'm going to be ambitious towards creating a life that i want to have my brand of beautiful is what i call it you know what is the life that is beautiful as defined by you and i love when we can really harness that female ambition into.
00:11:41
Speaker
bringing that to life. And I love it. That's why I mean, Eddie, you know, like the energy when you're in a room and you're speaking, like I love when I can get in a room with women and have that conversation because they are, they are thinking about the future and they're asking the right questions. And, and I love to just empower women to use that ambition towards creating their own brand of beautiful, not, you know, having ambition towards creating maybe what the world tells them You know, it's almost like ambition for the sake of ambition.
Recognizing the Significance of Personal Brand Early On
00:12:14
Speaker
Exactly. Yeah. Yeah. You know, it's one of the things um that that I've noticed in talking to college students especially is a lot of times they actually want you to give them those clues. You know, they they want you to kind of pull them out of the vortex of ambition for the sake of ambition or
00:12:36
Speaker
doing college just for the sake of doing college. And they don't necessarily know how to ask about it. And they are still dependent on us. And but all they really need is for somebody to contextualize all of this stuff for them, whether it's in or inside the classroom. And I found that a lot of times personal branding is that tool that can really, really help them bring a lot of that together.
00:13:01
Speaker
What's it like for you when you have spoken to a college student or maybe a group of students and you've seen that light bulb come on, you know, when, when, when somebody is like, so wait a minute, you mean to tell me that my presence is significant, even though I don't have some kind of title or something. What's that like for you?
00:13:20
Speaker
is the best feeling in the world. Exactly what you just said, doing doing college for the sake of doing college. It's it's like when you can see that like light bulb turn on upstairs where it's like, no, why why are you here? like Somebody's told you that you need to go to school because that's the next step that you're supposed to do and you're supposed to get this degree and maybe what you're studying in school is because somebody else has told you that you need to be ambitious towards that thing because that's the right next step and yada, yada, yada.
00:13:50
Speaker
um to see the light bulb go off and see that you're not just here doing college for the sake of college, you're not just getting a degree for a sake of getting a degree, you're not just in a sorority for the sake of being in a sorority, that you can use all of that ambitious ah ambition towards creating something that's going to be beautiful and fulfilling in your own life for you. It's like, boom, that's why we do it. It's the best feeling in the world.
00:14:17
Speaker
Yeah. so So I had the pleasure of speaking to the National Panhellenic Council and students who were interested in PAC life at Southeastern Louisiana University. And I started off last night by asking them, why are you here? Just why are you at this university? But then flipping a question to, when you get that degree, what are you going to do with it? and And I think that really helps them put ambition in a really constructive context for themselves. It sounds like that that that's what you're saying. like Just having them understand that they've got to have some sense of purpose about what they're doing um in order to in order to really, really do a good job. um You're listening to Ethocast from Eddie Francis. I'm talking to Bailey White. And she's a speaker and podcaster for women in their 20s. What's the name of your podcast, by the way?
00:15:10
Speaker
It's called the Your Brand of Beautiful podcast. So it's just, you know, when you're speaking, you can tell your own story. And I wanted to create a space, which is exactly what my podcast is, that women could go to after they hear me speak. And they can hear a bunch of other women's stories about how they created their own brands of beautiful in their life. And I'm an entrepreneur. So that's kind of, that's kind of my jam. That's kind of my story, but maybe somebody can't you know emotionally really as much that as they could listening to an athlete or and music artist or you know i want to wanted to bring a bunch of different people. So that they could share their own stories to inspire women to create their own brands of beautiful in life and it's so much fun i love it.
00:15:52
Speaker
Oh, that's cool. So you you also have a talk um that talks to students and helps them understand how to manage their brands on and offline, which we alluded to a little earlier. What are some of the common mistakes and what are some of the wins that you see coming from college students and managing their brands?
00:16:13
Speaker
I love this question. I'd be curious to hear some of your thoughts on it too. I think that we would be possibly dishonest if we didn't touch on maybe being too polarizing politically. Oh, it's like it's ah it's an election year on either side of the spectrum. It's almost, I feel like personally, that's a mistake if you're too extreme.
00:16:36
Speaker
politically online. I think extremism, generally speaking, can leave an icky taste in some people's mouths. I think ah drunk photos, I think profanity, I think ah for women especially um being scandalous or you know and outfits are posing or whatever. And Not that you have to be a stick in the mud by any means, but just being just being mindful. um And I think I think a big mistake that I see online, too, is missing out on opportunities to engage with your audience in a positive way, too. I don't know. What would you say? What would I'm curious what your thoughts are on that? You know, I have to say that I have seen some students do some really good stuff um like they will post. I just aced that test.
Feedback and Its Role in Personal Branding
00:17:29
Speaker
or they would post, I can't wait for this internship. And then they'll go and they'll do their internship pictures. But I've also seen students post some really cool stuff like talking about what the internship meant to them and what they learned. Um, those are some of the great things that I've seen. You, you brought up some of the things I've seen that are missteps. And, but I think the biggest misstep for a lot of students is rejecting the feedback that they get ah about how they present themselves and writing it off as Oh, okay. You must be really old or you know something like that. And you have to explain to them, well, it's not about age. It's about how a company, an institution or an organization wants to be represented by its employees, including the interns. And if a customer, a high paying customer says, Hey, I saw your
00:18:22
Speaker
employee doing ABC and saying ABC, I would like for you to put you put yourself in the owners or the CEO's position. What would you do then? And usually, Bailey, when I ask them that question, the conversation changes because now they have to think like a leader. And and I think I think that's probably one of the biggest personal branding missteps that I see students make is they will dismiss any kind of feedback that they get.
00:18:50
Speaker
about about someone saying, hey, listen, you know, I understand you had a great time. I love to have a drink too. We love to have our drinks. We all love it. I mean, I joke with people about the different days of the week that are dedicated to my favorite beverages, but I don't post it. And I'm 54. I have no reason not to post it, but I still don't. I still don't. So that's what I'm thinking. I don't know. That's what I think of some of the things that I've seen. And I like to start with the wins because
00:19:23
Speaker
I do think that a lot of students feel beaten down by the feedback they get sometimes. Yes, yes. About their brands, yeah. I noticed so many wins too. i at Three in particular jump out at me. ah One of them kind of what you were alluding to earlier, to talk you know, sharing about your internships or whatever.
00:19:42
Speaker
Sharing in your journey period as a college student online is so beneficial. I'll give you a very specific example. There's this girl. I follow a lot of sorority women just, you know, after I speak with them and I get to know them, we'll follow each other on social media. And there's a lot of them that do this, but one girl really always sticks out to me. She's, I don't think that she would mind me sharing this. She's this super sweet girl. She's an Alpha Delta Pi at Georgia Southern and she wants to be in sports journalism. And she's been sharing about that and in her journey and how she wants to be on yeah ESPN and the things that she's doing at Georgia Southern. And and do I have any connections to yeah ESPN or sports journalism? No. But if I got in the room with somebody, she's going to be top of mind for me. like i would I would mention her name in a room full of opportunities.
00:20:31
Speaker
Because every time I'm scrolling and I'm seeing her, I'm like, oh, there she is. Look how cute she is. She did the football game you know this weekend. and And other people are watching too. And the right person might be watching your journey. And they're just kind of keeping tabs. And they know that when you graduate, you're going to be on their mind when it comes to whatever it is you want to be doing. Yeah. and I would like to I would like to address an age old question, something that has become an age old question, by the way. and And I've had students ask me this.
00:21:02
Speaker
Do people really get jobs off LinkedIn? And as a former job recruiter, the answer is yes, because I have recruited people on LinkedIn and I have, have I have invited them to interviews. I've asked for their resumes and I have hired, I think I Two people, I've hired two people whose profiles I ran across on LinkedIn. There was one person, when I tell you hot pursuit, I saw, I saw her profile on LinkedIn and I reached out and I said, listen, I need you to interview for a job I have open. I need you to do it. And Bailey, I had to negotiate with her. I had to, know which is one of the reasons I liked her. And and I said, okay, she's a tough negotiator.
00:21:43
Speaker
sold. But yes, to answer an age old question that a lot of students have, yes, you can get hired from a really good LinkedIn profile. So we've settled. I love that. No, that's good to hear. and And you know what? Sometimes it's so overwhelming to, it's like, Oh, I need to be on this, you know, platform and that platform. I need to make sure there's so many things as a college student. Um, but that's so good to hear that you, and you know,
00:22:08
Speaker
talking about you know saying maybe some of the mistakes or the missteps that college students take too and people saying, oh, you know you're just old or or whatever that is. I don't think so. like i After college, I was a young entrepreneur and a young business owner myself.
00:22:26
Speaker
And I'll tell you, Eddie, there was a couple girls that I did not hire because maybe their online presence wasn't something that I wanted to be affiliated with, with
Choosing Social Media Platforms for Personal Branding
00:22:37
Speaker
my company. And I was young, early 20s business owner and also and offline too, because we're talking a lot about your personal brand offline as well. I remember going to an interview with a girl who was about my age and I'll be totally honest, her outfit, you know, there's a reason they call it business professional and it was not. And I, you know, I thought, well, if she's going to, you know, a business dinner representing our company, can I trust that I'm going to like the way that she's representing us? And so it's, it is all very real, no matter your age. It is. Um, you know, I, I think that there, there was one student who,
00:23:21
Speaker
told me that they didn't like the guidelines for a company that they wanted to work for, but it wasn't going to hurt them to follow him. and And I was like, thank you. Thank you. If it's not going to hurt you, if it's not going to, if they're, if they're not going to steal your soul, you know, and if you can, if you feel you can maintain your authentic self, you you feel like you can maintain your authentic brand. All you gotta do is follow some guidelines. You've won. You've already won. You're in good shape, but I have to ask you something because you talked about, you mentioned platforms. You don't have to be on a certain platform.
00:24:02
Speaker
When it comes down to, and i'm I'm just dying to hear your answer on this, when it comes down to the platforms that students want to get on, my son, for example, he's 20 years old. He is not comfortable on all social media platforms. He actually barely likes social media.
00:24:21
Speaker
When you have a student who says, I don't really like that platform, and it's a platform that is taken off, do you say, no, no, no, you got to get on that platform? How do you deal with there not wanting to be on a certain platform, but maybe saying, no, I'm much more comfortable on that platform? How how do you approach that?
00:24:42
Speaker
I'm going to debate myself here for a second if that's okay. because That's, that's perfectly okay. I can't wait to hear the debate. So here's the deal. When you said that your son is like, I don't really like social media that much. I want to say me neither. You know, sometimes yeah I don't love social media, but I think depending on the field that you're in or the place in life that you're in, maybe you're a college student and you can't stand LinkedIn. It's like,
00:25:11
Speaker
but You just, you know, it's going to be one of those things. It's going to be one of those necessary. Sometimes I call Instagram my necessary evil. It's like, Oh, I can't stand it. You know, it gives me anxiety. Sometimes it's like, I gotta do it. I gotta be there. If I'm trying to pitch myself as a speaker to a group of sortie girls, they're going to check me out on Instagram. yeah Um, so so, so some of it is, you know, you just need to, for the sake of, you know, think of it like a part of your job that you just don't like, but it's part of the job and you know, just got to put on your adult pants and deal with it. Um, but then there's, you know, my other side of the argument is, um, you don't have to be everywhere if it's not necessary for you to be everywhere. And I don't think that you should try to put yourself in every which lane that is, you know, possible for you to be on just for the sake of being there.
00:26:07
Speaker
um I think it's all very situational. I think it all depends on the field that you're trying to get into. There was a time in my life that I totally went off social media completely and I did it for an entire year and it was a beautiful year. by what did you how much How much sleep did you get?
00:26:26
Speaker
Oh, I read more books that year yeah than I've ever read in my entire life. It was so good. There's so many things that were productive about it. But yeah then I went into a situation where I was doing sales and I needed to be online. and um So it ebbs and flows.
00:26:43
Speaker
Um, I think being flexible is key and always remembering, which I'm so glad that you feel as passionate about this as I do, um, that your personal brand is your personal brand, whether or not you're online. So it's, you know, it's key to always remember that. So, so, uh, Dr. Walter Kimbrough, who is famously the hip hop presence, he's known, uh, a member of Alpha Phi Alpha, my friend brother. He, as a, as a college president,
00:27:11
Speaker
or not even as a college president, but he made a real name for himself on Twitter. Every single Easter as part of Lent, he does a social media, um, uh, fast. And so he he does, he does it every single year, a social media fast. It lasts about, what is it? Three months or whatever. So he,
00:27:33
Speaker
he Yeah, I mean, he he commits to this every single year and he's better for it every single time, you know, and um and so I do think that that's you need that separation from social media. But I like the fact that you have these ah I like the fact you have these adjustable pieces in in talking about how someone can use social media for their personal brand and and really thinking about the platform. I mean, I think people forget LinkedIn is actually a professional network. It's not Facebook. It's not Instagram. It is not TikTok. It is its own thing.
00:28:12
Speaker
That's where I would nudge the student and say, no, go ahead. Go ahead. that Do this one. Do this one. Everything else though. I like, I like your view that with everything else, you have to be flexible and you have to think about what you can
Greek Life's Influence on Personal Branding
00:28:26
Speaker
get out of it. You know, for my son, again,
00:28:29
Speaker
For him, social media is a means to an end. He's an artist, so he shows his art. And and and that's his thing that's all it that is worth for him. it's not well He's not trying to make a kazillion friends and get a kazillion followers. Well, he does want a kazillion followers for the art. But you know he's he's just not trying to circulate himself that way. For him, it's about the product. you know I think that's a great point that you just brought up because you know when you're talking about your personal brand, it's personal to you. So is your son on TikTok doing the trendy dances? Probably not, probably not. And you don't want him doing them either.
00:29:07
Speaker
not I think it's just about being true to who you are. there's I've been personally debating because I've had so many girls say, you've got to get on TikTok, you've got to get on TikTok. And I just haven't done it because it doesn't feel true to me, but you know then that's where I can start to debate myself. I'm like, well, should I be there? Because the sorority girls are on that. But that also doesn't feel like me and I don't want to be on there doing all of the TikTok things. And so anyways, I think it's, there's an element of just being true to yourself and knowing what purpose is driving you on certain social media platforms. Yeah. Get ready for some heavy mic. I allowed peer pressure on TikTok. Okay. I know. I know. Mike, if you're listening to this, don't tell me.
00:29:51
Speaker
So he was he was the guest on on the second episode. he Just get ready for it. So let's talk about personal branding specifically in Greek life, because that to me, that's a bit it's kind of fascinating. um How do you see it different? How do you see personal brand working differently for fraternities and sororities?
00:30:11
Speaker
um so as far and The two things that come to mind to me when it comes to like sororities and fraternities too, I've never been on fraternity, but um the the first thing that comes to mind for me is like good standards. I think that that really sets sorority and fraternity members apart.
00:30:30
Speaker
At the time as a freshman in college i thought it was the most annoying thing ever that i felt like there was a group of girls just like patrolling my social media and telling me i couldn't post certain things i was like it's not that bad like calm down um but in the end i think that that's probably a good thing to have some some standards and some guidelines and then.
00:30:51
Speaker
The other thing I think about when it comes to fraternity life and and social media specifically is opportunity. It gives you an opportunity to showcase things about you um personally because you know your interests are what make you interesting and um you want to stand out to people on social media and being a part of a sorority or fraternity is going to allow that. And it's also going to show that you know what it's like to be part of something that's bigger than yourself.
00:31:19
Speaker
So when you're going to represent a company, even if it's as an intern, you can show that if you've been a part of a sorority of fraternity, you know what it's like to represent a larger organization. And you've been doing it for however many years you've been a member of that organization.
Connecting with Bailey White
00:31:33
Speaker
It does. It does. I i think you have that added thing with fraternities and sororities, right? you You have the, you have the mission, you have the aims, the ideals, the principles and all that stuff. And you're not really doing it for yourself anymore.
00:31:47
Speaker
I mean, you you made this agreement to get into this organization called a sisterhood or a brotherhood. So now you got to worry about them, too. Exactly. You got to be a team player. You got to be a team player. um You know, as I said this to the group last night. If you're someone who described yourself as not being a people person, you don't like people, maybe a fraternity or sorority is not the thing for you. Yeah. I want to think about that.
00:32:15
Speaker
Bailey, if anybody wants to get in touch with you, how can they get in touch with you? Uh, I'm not on tiktok. Sorry, Mike. Um, but I am on, I'm on Instagram. That's where I'm the most active. You can connect with me on LinkedIn too, but I'm, I'm on Instagram. It's at Hey, Bailey white. And my website is Bailey white.com. My podcast is called the your brand of beautiful podcasts. You can come hang out with me anywhere else. You can find me.
00:32:41
Speaker
Yep. All that information available in the show notes. So just have added and get in contact with Bailey and hang out with her. Bailey white member of alpha Delta PI speaker and podcaster for women in their twenties. Thank you so much for joining me on etho cast. Thank you so much for having me. I've been really looking forward to this and this has been so much fun.
00:33:04
Speaker
Ethocast is a four-hour edification limited series. If you like what you heard, like and follow this podcast for more leadership insights for your fraternity or sorority chapter. To find out how you can bring followership to leadership or the Black Greek Success Program to your campus or a campus near you, email today, eddy at eddyfrances.com. Until next time, spread brotherly and sisterly love wherever you go.