Transcript
Speaker: Hey!
Speaker: Hi Eric, how are you?
Speaker: How you doing?
Speaker: How you feeling?
Speaker: I'm good.
Speaker: How about you?
Speaker: How about you?
Speaker: I'm phenomenal.
Speaker: I'm happy to have you on here.
Speaker: I've done some research and I want to say congratulations on your journey of life for discovering your highest and truest self.
Speaker: and for overcoming all the things you have and the things you still continue to go through.
Speaker: And I just think you're powerful.
Speaker: And this is an exciting interview for me because it's like, I just know you got a lot of wisdom nuggets that you're going to add to this conversation.
Speaker: Just want to talk about everything and really get to know Scout Sobel, SS, baby.
Speaker: Scout's Agency.
Speaker: Thank you, Eric.
Speaker: Listen, everyone, shout out to Scout's Agency.
Speaker: It's a PR firm dedicated to women, right?
Speaker: Business entrepreneurs.
Speaker: And I've probably had five interviews or more from your agency, so thank you.
Speaker: We were on our team call this morning and I was like, I'm finally talking to Eric and everybody was so excited about it.
Speaker: So it's, it's beautiful.
Speaker: I have so many questions before we get into the details of you and your life.
Speaker: I want to start with rapid fire.
Speaker: So the thing with rapid fire, there's no right or wrong answer.
Speaker: It's just whatever the unconscious mind comes to for you in the moment.
Speaker: So are you ready?
Speaker: I'm ready.
Speaker: Let's go.
Speaker: All right.
Speaker: Love or happiness?
Speaker: Love.
Speaker: Money or success?
Speaker: Success.
Speaker: That's a hard one, Eric.
Speaker: That's a hard one, Eric.
Speaker: Yeah.
Speaker: Women empowerment or phenomenal women?
Speaker: Women empowerment.
Speaker: OKCIS podcast or Scouts podcast?
Speaker: Okay, sis, podcast.
Speaker: Only because my sister would kill me and I think her boyfriend's listening and I don't need to deal with that later on.
Speaker: So we'll say okay, sis.
Speaker: Perfect, perfect.
Speaker: Well, there you go.
Speaker: Now we started, we opened up the floodgates of it's time for the real deal.
Speaker: Holy Phil.
Speaker: Yeah.
Speaker: So to the audience, to people who don't know you, uh, Scouts is a entrepreneur.
Speaker: Uh, she's a bestselling author of the, the emotional entrepreneur book.
Speaker: We're going to talk about that.
Speaker: She's the CEO and founder of Scouts agency, a PR firm dedicated to helping women.
Speaker: Um,
Speaker: it enhanced their platform in their business.
Speaker: She's a mental health advocate and everything else.
Speaker: She's just powerful.
Speaker: Let's start with the agency.
Speaker: Let's start there before we dive into the personal stuff.
Speaker: What was the intentions behind starting Scouts Agency and what was the turn the point and what got you to that mode to start up your own PR firm?
Speaker: Yeah, so I started Scouts Agency over two and a half years ago, February of 2019.
Speaker: And to be honest, Eric, I've never thought of anything less.
Speaker: Literally, I created this media kit.
Speaker: I sent out a thousand cold emails to women to gain clients, but it started because I started OKSYS Podcast and fell in love with the podcast medium.
Speaker: And I saw what OKSYS was doing for me and my sister's network, for the women that we were talking to, for the community that we were building.
Speaker: And so I recognized podcasting as a really beautiful form of PR.
Speaker: And I've always kind of been in the female space, you know, okay, sis, we only interview women, etc.
Speaker: And at the time, I was working for my mother, which as someone who feels as if entrepreneurship is really the only avenue working for my mom was the next best bet.
Speaker: But I really wanted to get back into being my own boss.
Speaker: I had
Speaker: a couple entrepreneurial dips, ebbs, flows, projects, et cetera, over the years.
Speaker: And I just thought that I would help other women get their voice out there through podcasts.
Speaker: But I didn't really, I didn't have a business plan.
Speaker: I didn't think it through.
Speaker: I don't come from agency experience.
Speaker: I have never...
Speaker: ever done PR, I've never worked in a client service based industry before.
Speaker: And I just had this media kit, I followed an energy within I followed this intuitive guide, I couldn't think of anything else other than my agency.
Speaker: And so I sent out 1000 emails, and I think one or two days, Gmail blocked me because they thought I was spam.
Speaker: in the second email, which was a total shit show because I had two emails for a year.
Speaker: And, you know, six months later, I had a roster of 10 was bringing on another employee signed an office lease, etc.
Speaker: And so I really just followed the energy followed the success.
Speaker: From what I lacked in experience, I made up in hours and time and work.
Speaker: And so here we are today, we have a team, there's five of us full time, we represented women like Jessica Zweig, Rebecca Minkoff, Kat Sadler, Natalia Benson, it goes on and on and on, but it started with very little foresight and planning.
Speaker: I think that's a prime example of following that internal guiding system, that gut feeling, that intuition, that epiphany that comes through that you channel and you don't know where it came from.
Speaker: You don't know how, there's no logical sense, no practicality.
Speaker: You just know, look, I have an idea, I have to take action, it feels right.
Speaker: and I'm going to do it.
Speaker: I always say he or she who feels it knows it.
Speaker: And honestly, the women that work within your company, they're very consistent, persistent.
Speaker: And at one point I felt bad because I'm like, man, I can't get back to them in time.
Speaker: I have so much going on.
Speaker: But there's such an avenue of help, but also assets in my world because they're finding people to interview like yourself.
Speaker: And it's beautiful.
Speaker: And
Speaker: Congratulations two years in.
Speaker: You should give yourself a big hug and a round of applause because you know, entrepreneurship, you know, it's not easy.
Speaker: It's a lot of work, a lot of just moments that you can't explain.
Speaker: You just can only endure it, try to understand it.
Speaker: It's a lot of work with little results sometimes.
Speaker: So can we talk about entrepreneurship and what does it mean to you to be not only an entrepreneur, but an emotional entrepreneur?
Speaker: Can you kind of give a definition of that?
Speaker: Because then we'll segue right into the book.
Speaker: Yeah, I found entrepreneurship when I was 22 years old.
Speaker: And it was the biggest surprise of my life because at that point I dropped out of college after receiving a bipolar disorder diagnosis.
Speaker: I could not hold a minimum wage job.
Speaker: I tried to be a gelato scooper, a hostess.
Speaker: I tried to intern at a magazine, et cetera.
Speaker: I moved back in with my mom and I was in a really dark space.
Speaker: There was a lot of talks about
Speaker: what avenue in society I was going to be able to walk down successfully.
Speaker: And I threw a bunch of healing, et cetera.
Speaker: I obviously had a team of therapists and psychiatrists, but I went through outpatient and inpatient, et cetera.
Speaker: I was sitting at a coffee shop with my friend
Speaker: And I was flipping through a magazine and I looked at her and I said, do you want to start a magazine?
Speaker: I don't know where it came from.
Speaker: I don't know who planted that into my mind.
Speaker: And she said, yes.
Speaker: And so there we just decided it would be an arts and crafts project.
Speaker: We would print it at Kinko's, take all the photos with disposable cameras, like pass it out to the friends.
Speaker: But something in my mind completely shifted.
Speaker: I went home and I started researching the top printers.
Speaker: I got the domain, the email address, Instagram is like two years old, the Instagram handle, et cetera.
Speaker: And suddenly I had a meeting with all the top printers in a 30 mile radius.
Speaker: I got a quote for $10,000.
Speaker: I launched a Kickstarter campaign and that magazine had a three issue run.
Speaker: The third, Barnes and Noble reached out to me to sell in all their locations and we had the musician Halsey on the cover.
Speaker: And so suddenly,
Speaker: I went from the mentally ill college dropout to pursuing something that lit my soul up.
Speaker: So when I found entrepreneurship, I recognized that it worked so beautifully in my mind because my bipolar disorder, I was very, very used to high highs, low lows.
Speaker: That is entrepreneurship.
Speaker: But for the first, I don't know, let's say six years of my entrepreneurial journey, it wasn't financially working for me.
Speaker: I tried the magazine, I tried a digital media site, I tried a blog, a social media agency for like three months, etc.
Speaker: And so I was just tasting things.
Speaker: I was trying things out.
Speaker: And in that, when I finally started Scouts Agency, that was kind of my goal.
Speaker: I was like, okay, listen, I have dabbled into so many different projects.
Speaker: I need this one to be financially viable.
Speaker: And when that started happening very quickly in, I was taken aback at how emotionally difficult it was.
Speaker: I had been in therapy, I have been in therapy since I was 14.
Speaker: And I was like, holy shit, if I don't get this together, right now, my business is going to swallow me whole, my people pleasing tendencies, my handle on my anxiety, my handle with uncertainty, fear, etc.
Speaker: And so actually,
Speaker: my business became the most beautiful personal development tool.
Speaker: And that's why I say that I'm the emotional entrepreneur because the reason I'm successful in business today, sure, we can talk strategy and PNLs and pricing and marketing.
Speaker: But the reason I'm successful is because I can emotionally handle those high highs and low lows.
Speaker: I'm sure if any of my women in my masterminds here, they like heard me exploding, crying the other day.
Speaker: But overall, it's my ability, and I think it's all of our abilities to handle our emotions that makes us successful entrepreneurs.
Speaker: That's beautiful.
Speaker: So what is a perfect way, I guess there's no perfect way, what's the best way to deal with those high highs and those low lows as an entrepreneur emotionally?
Speaker: What is your recommendation or your intentions for someone out there that's an entrepreneur?
Speaker: Because I have a business that I transitioned to coaching and it's different.
Speaker: It's not like the fitness business.
Speaker: It's not like the entertainment business.
Speaker: And it's a lot of back end, email marketing, right?
Speaker: Co-emailing.
Speaker: creating products and it is overwhelming and it is frustrating.
Speaker: Sometimes you don't know like, am I doing, is this right what I'm doing?
Speaker: I don't see anything, but it's black going on.
Speaker: It's just, you just don't see it the way you want to see it.
Speaker: So what's some tips that, or tricks that you can give people to kind of deal with the role of an entrepreneur trying to run a business?
Speaker: The main thing for me that I always come back to in moments that feel very extreme and overwhelming, which we all have them.
Speaker: So if you're an entrepreneur listening and you think you're the only one that exploded crying the other day and had to take a walk around the block, you're not.
Speaker: That happened to me two days ago.
Speaker: I have to come back and I do come back to the belief that I have wired into my brain so significantly that I am safe in my emotions.
Speaker: That my emotions are beautiful guiding forces, mentors, warning signs, guides, directions, instructions towards what I'm doing.
Speaker: I also have to unconditionally accept that I am a human who will feel the breath of human emotion and experience, which means that sadness, stress, anxiety, grief, loss, anger, etc.
Speaker: will come to me no matter how aligned I am in my life.
Speaker: will come to me no matter how strong I stand in my power.
Speaker: No matter, you know, I could stand here today and say, and it's true, I am living my purpose, I'm living my dream, I have never felt stronger and powerful, and I still feel anxiety and uncomfortable moments throughout my day.
Speaker: So it's accepting and not trying to get rid of these emotional experiences that I feel suits you up for when they come, you can ground yourself and remind yourself that you're safe, that they will pass, and when they do pass,
Speaker: go back and wonder why did that happen?
Speaker: Why did I, I was thinking about it the other day,
Speaker: something happened and it tipped me over the edge.
Speaker: And my emotion took over me so significantly that I opened up my phone, I went to Voxer and I started venting to my mastermind of women.
Speaker: And it was almost this automatic, like I didn't even have control of the steps, right?
Speaker: And I thought to myself, how did I get to a point where my emotions overrided me that much?
Speaker: And what are they trying to tell me in that moment?
Speaker: And that way you can reflect, become self-aware
Speaker: and help prevent complete outbursts and create kind of systems and structures and support around you so that you can feel your emotions, but that they don't overtake you and take you down.
Speaker: And that's powerful.
Speaker: I want you to kind of...
Speaker: make, you know, very, I think it should be a mantra, maybe it's coming from you, Scout Sobo, listen to this.
Speaker: She said, the first answer to the question was, I am safe in my emotions.
Speaker: That's my mantra.
Speaker: Listen, I am safe in my emotions.
Speaker: That's a must do when you're going through the highs and the lows of entrepreneurship, because let me tell you something, three months ago when I was starting my coaching business, and I was putting out so much content and absorbing so much energy,
Speaker: I was stressed the F out.
Speaker: Stressed because I'm like, I don't see anything.
Speaker: I took a step back and I got back into it and I said, E, it's okay.
Speaker: It's working.
Speaker: It's just not working on your time.
Speaker: But I'm safe in my emotions.
Speaker: I was reading a quote the other day and it said, I don't care how many books you read, how many seminars you go to, how much alignment you think you're in, how much money you're making.
Speaker: If you got the perfect relationship, you're still going to cry.
Speaker: You're still going to experience pain.
Speaker: You're still going to have struggle and setbacks and you're going to have hardships.
Speaker: It's all how you deal with it.
Speaker: And
Speaker: I just think for you, you mastered dealing with negative emotions the best way you know how.
Speaker: It's not like you're dominating them and putting them out every time, you're just embracing them, you know, and accepting them for what they are.
Speaker: But I did, I was going to get to that, but you spoke on it.
Speaker: So I was reading that you had your first depressive episode, depression at the age of 14, and at 14, and I
Speaker: At the age of 20, they diagnosed you with bipolar.
Speaker: So how did that make you feel?
Speaker: Did it make sense at the time?
Speaker: Did you feel bad?
Speaker: Like, what was those emotions of feeling something you have no understanding in, but then getting diagnosed with something that probably could have made you more certain, but maybe it didn't?
Speaker: How was that for you?
Speaker: When I was diagnosed, it was 10 years ago, 10 years ago this month, actually.
Speaker: And while that doesn't seem like that long ago, you know, I don't think Instagram was even really a thing.
Speaker: I think I got my first Instagram
Speaker: I count like two months before that.
Speaker: So the talk of mental health, conversations like this, hashtag self-care, May Mental Health Month, et cetera, were not mainstream conversations that were being had.
Speaker: So when I found out that I was bipolar disorder, I thought I was done.
Speaker: I thought I was crazy for, my life was over.
Speaker: It was the scariest thing someone could tell me.
Speaker: you know, people weren't just going to therapy to go to therapy.
Speaker: You went to therapy if you had a mental illness, you got a coach if you had a very specific, you know, clinical problem, etc.
Speaker: And so, you know, I would walk down the aisles of Barnes and Noble and the self-help aisle and look over my shoulder to make sure no one saw me there because it was a very weird aisle.
Speaker: And now it's the most popular aisle, which is so amazing in the power of social media and coming out and talking about these issues.
Speaker: But
Speaker: When I was originally diagnosed, it was very scary.
Speaker: I immediately dropped out of college.
Speaker: I was on the next flight home.
Speaker: I went through, it definitely got worse before it got better.
Speaker: I went through outpatient program.
Speaker: They locked me up in a 5150 a couple months later.
Speaker: So it was definitely, yeah, I...
Speaker: I get messages and DMs from girls who say, I was just diagnosed with bipolar disorder.
Speaker: And if I didn't hear your story, I would also think that my life was over.
Speaker: But because of your example of you coming out and talking, of you having a successful life, I'm not as scared.
Speaker: And it just fills me with so much joy because 10 years ago, to me, it was a death sentence.
Speaker: And today it's my biggest asset.
Speaker: It's my biggest strength.
Speaker: It's the biggest blessing God has ever given to me.
Speaker: And I think that's a testament of what putting in the work really does for you.
Speaker: Yeah.
Speaker: And your vulnerability and your truth has become your power.
Speaker: Now I try to tell people like, don't take the stuff that make you weak or make you less is...
Speaker: doesn't matter.
Speaker: It's a tool and it helps and enhances your life and gives you more confidence and more faith and more favor and more grace and compassion because there's people that's going to listen to this discussion.
Speaker: There's people out there that's watching that might be experiencing those same emotions and, you know, thoughts and feelings, but they don't know how to express themselves.
Speaker: But someone like you make them feel comfortable opening up in that space.
Speaker: So thank you for that.
Speaker: Thanks for sharing that.
Speaker: when COVID happened, the pandemic, did any of those emotions or symptoms or things heightened for you?
Speaker: Did it like trigger even more?
Speaker: Or were you at a point in your life where you knew how to kind of like put things in place and still thrive and survive in this world emotionally, mentally, financially, whatever?
Speaker: Because I don't know what it's like to feel those emotions or those things.
Speaker: How did you cope?
Speaker: Because I meet a lot of people
Speaker: who come to me who have panic attacks, body attacks, and they don't know what to do.
Speaker: You know, you try, oh, you should meditate or you should, you know, deeply breathe or what, how do you cope with things of, you know, urgency or fear or, you know, the stuff that's going on in the media, just people in general, did that have an impact on you?
Speaker: I mean, of course it did, but I don't know.
Speaker: Yeah.
Speaker: It's so interesting because I did it, I resonated so much with, I listened to Glennon Doyle talk about her experience when the pandemic first hit.
Speaker: When the pandemic first hit, I was super chill.
Speaker: I was like, okay, this is my moment.
Speaker: Everyone around me is breaking down.
Speaker: Nobody knows how to feel this level of uncertainty.
Speaker: I have to show up and serve my community and those around me.
Speaker: So I
Speaker: Of course, did I feel afraid, anxious, et cetera.
Speaker: Yes, of course, we all did.
Speaker: But it was not, I look back at that time really fondly.
Speaker: I really understood what was happening in the world.
Speaker: I understood what the next couple of months were gonna be like.
Speaker: And so I use it as a time to really replenish, to pause, et cetera.
Speaker: And to, it's really when I started talking about mental health more online because there were so many people who were all of a sudden feeling extreme emotions that I have been used to my whole life.
Speaker: And so I really saw it as a moment of, I get to show up and help support people through this moment.
Speaker: Glennon Doyle said the same thing.
Speaker: Her partner Abby was so confused why she was so calm and Glennon's like, Oh, yeah, no, all my friends who have mental illnesses are the most calm they've ever been.
Speaker: Because now we're just looking at the rest of the world, express what we've been feeling internally for years.
Speaker: And so you know, I combat fear and uncertainty, etc.
Speaker: with the idea that everything's uncertain.
Speaker: There is no guarantee ever, no matter what.
Speaker: And so I always keep coming back to the serenity prayer in moments like that, which is God grant me the serenity to accept the things I cannot change, the courage to change the things I can and the wisdom to know the difference.
Speaker: And that, yeah, that prayer helps me every time because it allows me to release
Speaker: you know, all of anything, I don't have control over the media narrative.
Speaker: I don't have control over, you know, all these things, especially in COVID, but what do I have control over?
Speaker: We have control over our mindset.
Speaker: We have control over our habits.
Speaker: We have control over our perspective.
Speaker: We have control over how we spend our days and focusing in on that allows you to kind of ground back into the present moment.
Speaker: Yeah.
Speaker: I've noticed you spoke on prayer a lot in this, you know, God and spirituality.
Speaker: So in your mind, what is prayer to you?
Speaker: What's the definition of prayer?
Speaker: Prayer is a conversation, sometimes just a feeling.
Speaker: Sometimes I think I can be in prayer and not necessarily have words coming out, but just kind of like, I guess, suppose a meditation.
Speaker: It's a conversation I have with my higher power, which I,
Speaker: communicate as God.
Speaker: You know, people call it many different things.
Speaker: I grew up Jewish and I still identify as Jewish, but it was a very culturally, it was more cultural versus religious.
Speaker: And through my healing, I've developed a relationship with God of my understanding.
Speaker: And so prayer is something I do every day in times of need and in times of joy and beauty.
Speaker: I think that talking to God in prayer in all aspects of your life, whether you're anxious, excited, joyful, etc., can just strengthen that relationship of a higher power or at least looking at it as calling in your internal well of strength.
Speaker: A moment in, a moment inside that for me expands far beyond, you know, inside me.
Speaker: So it's something I do every single day.
Speaker: It's a connection that I tap into every single day.
Speaker: And it has been single-handedly one of the most powerful support systems and relationships that I have in my life.
Speaker: Yeah, prayer is, amen to that.
Speaker: Prayer has been such a vital part of my life and my career, my social, mental, emotional, and spiritual development.
Speaker: I remember times where 20 years old playing junior college basketball, I didn't feel like I was good enough or I was worthy enough.
Speaker: And no basketball game, no car, no sneakers at the time could change how I felt.
Speaker: But when I went to prayer,
Speaker: prayer always answered in such a calm peace, right?
Speaker: And it allowed me to kind of know that things are going to be okay, even if they don't feel.
Speaker: And so I always, I pray a lot, you know, I might pray five times a day.
Speaker: I pray right before we got on this interview.
Speaker: I pray for this interview.
Speaker: I pray that, you know, what we discuss and talk about, you know, travels and inspires, impact and motivate the people listening and watching.
Speaker: Because I always say it's bigger than us.
Speaker: It's bigger than me.
Speaker: My purpose here is more than just what I can accumulate and what I can do, but it's about who I am, who I become and what I give and what I leave.
Speaker: And I think what you're doing with Scouts Agency, your book, The Emotional Entrepreneur, Mental Health, all of these things,
Speaker: are connected to you being authentic about what you go through.
Speaker: And I think some of us run from our problems, our emotions, our truth, our fear, and you're a type of person who faces it and you push back.
Speaker: Right.
Speaker: And by pushing back, that allows you to push up and get out and get into your own way, your higher self, your powerful self and still experience those emotions and those setbacks and hardships.
Speaker: But be real about it and not feel like you're less of a person or you're not good enough.
Speaker: And so I just want to salute you on that.
Speaker: You had something in an article about.
Speaker: holistic healing modalities that you do?
Speaker: I don't know if prayer is part of that, but can you share some modalities, healing modalities that you use to this day on a basis?
Speaker: Yeah, so every single morning, the first thing I do, I grab my coffee, I sit down, and I journal for about 20 minutes, just brain dump.
Speaker: No prompts, just go, go, go.
Speaker: And then I'll do like a 10 to 15 minute meditation.
Speaker: Moving my body is really healing.
Speaker: I know you're in the fitness community, Eric.
Speaker: I am not a worker outer.
Speaker: I have never been a worker outer.
Speaker: I hate it.
Speaker: I really, really do.
Speaker: But the minute I reframed it and found something that worked for me, which is 10 to 15 minutes Melissa Wood Pilates every day.
Speaker: I call it moving my body and it's become this really sacred ritual and it's allowed me to get into the physical benefits and mental benefits.
Speaker: So moving my body, whether it's a 30 minute walk or a 15 minute Pilates session at home, essential oils, I do grounding, I'll go outside, take my feet off and just put them on the grass without my phone, without my phone.
Speaker: I put my phone away constantly.
Speaker: I think we need to unplug.
Speaker: I think the phone distracts and doesn't allow us time to really reflect inward.
Speaker: But then on a more kind of treatment basis,
Speaker: I do cupping and acupuncture pretty frequently and massage.
Speaker: So I really thought that massage was a very luxurious thing, et cetera, but it is actually a very healing physical practice as well that can really help move tension, anxiety, et cetera.
Speaker: So, but it is my non-negotiable that I go for cupping once a month.
Speaker: Wow, I've never tried cupping.
Speaker: Yeah, I want to try it.
Speaker: I've done everything else from cryo to red light therapy to the beamer, cold plunge.
Speaker: I've done a lot, you know.
Speaker: Cupping is the best, but you have to go deep.
Speaker: Like, maybe do a few sessions so you can get there.
Speaker: But when I go in, I'm like, make it hurt.
Speaker: Because then you go into this meditative state that I can't even explain.
Speaker: Oh, I didn't know that that was a process of cupping.
Speaker: Yeah.
Speaker: Just speak on, you said you don't work out a lot or has never been a fan of it.
Speaker: You know, I posted something a few days ago on my page and I said, in these times more than ever, we need to be health conscious.
Speaker: Mm hmm.
Speaker: I wanna piggyback off of that because I think people think they gotta be perfect.
Speaker: They gotta do an hour workout.
Speaker: They gotta have the perfect shake, the best lunch and salad, right?
Speaker: And so what you said was what I prefer people to do, to be mindful of it, to understand it, just move your body, right?
Speaker: It can be for five minutes, but intentionally, if you're saying for five minutes, I'm gonna walk up this hill, I'm gonna listen to an audio book, I'm gonna drink some water, and I'm gonna do 20 gentlemen jacks.
Speaker: That's enough.
Speaker: If you do that four days a week, I promise you, your life is going to be different and you're going to think different and feel different.
Speaker: Right.
Speaker: A hundred percent.
Speaker: They say motion changes emotion.
Speaker: Right.
Speaker: When you move the energy, the energy, the emotions in your body move.
Speaker: So cupping,
Speaker: massages, right, even cryotherapy when you feel like the energy is moving, right.
Speaker: So walking, yeah, just intentionally walking, power walking, exercising for 10 minutes, do jumping jacks.
Speaker: Like we have to be mindful that we are in control of what we do and how we feel, right.
Speaker: But if we don't have the information to change the situation, we can't change how we feel, what we focus on, or how we perceive what fitness, being healthy, or choice is.
Speaker: We don't have to let the TV, the news, the fitness experts choose for us.
Speaker: We choose for ourselves.
Speaker: Yeah, it's so true.
Speaker: I would try to get myself to F45 and spin class.
Speaker: And it was too much one for my body.
Speaker: I was so exhausted and it burnt out after two times.
Speaker: And so I never had consistency with it that made it.
Speaker: And so then I developed this belief system that I'm just not athletic.
Speaker: I'm not someone who moves her body until I took that pressure off to get to an hour intense class.
Speaker: I found a very specific practice that fuels me so much.
Speaker: And, you know, sometimes I do 30 minutes of Pilates and I'm stoked, but at least 10 minutes is my goal for every single day.
Speaker: And with that, I have found, because I think that for so long, I was so caught up in my emotions.
Speaker: I didn't understand the physical body and how the body carries codes of wisdom towards our healing.
Speaker: So I nourish myself properly with food.
Speaker: I work out in the way that best suits my body.
Speaker: And it's about finding that wellness lifestyle for your physical self
Speaker: to support your mental health.
Speaker: Wow, that's a slogan, you know?
Speaker: Physical health for your mental health.
Speaker: Mm-hmm.
Speaker: And it's so simple, but as people, sometimes we make things complex because we don't have the information to make sense.
Speaker: I was telling someone the other day, I said, sometimes when someone's giving you something that's so good and so real, the only thing you have to label it as is the information you have.
Speaker: So if a person is constantly giving to me and overwhelming me with love and joy, if I only say, the only words that I can come up with is I love you, it's not because I'm in love, but maybe that's all I can think of.
Speaker: But that person is just a person who gives, who cares and wants to help like you do.
Speaker: And it's interesting how something that was painful for you turned into purpose and power for you.
Speaker: Right?
Speaker: Yeah.
Speaker: Turns your pain into power, which gave you purpose to help other people help themselves, not only in business, with your agency, but individually.
Speaker: And I think as people, we all got to come to some type of point and say, what
Speaker: do I have, good or bad, that I can use as an asset and value to the world we live in?
Speaker: Because everyone is not good at everything.
Speaker: You know, there's certain things I'm not great at.
Speaker: And so I try to tell people when you can own your good and your bad, in your real emotions, your insecurities, your dark side, your shadow self, then you feel like a complete person.
Speaker: Because I don't care, you know, some people are political, some people are rational, irrational, at the end of the day, if everybody was on the same wave, if everybody thought the same things, we wouldn't have life.
Speaker: Right?
Speaker: I don't know if you heard of something called systems theory.
Speaker: I don't know if you heard of systems theory.
Speaker: So basically it goes, say for instance, there's a couple, right?
Speaker: And they have a child.
Speaker: So the woman is more like cautious, like, babe, you need to like watch him and he might get sick, get him away from the dirt.
Speaker: And then, you know, the man be like, he's a fair, like he's more like, babe, he's a boy, he's fine, relax, right?
Speaker: So now that duality is like the system's going, but you got to have, you can't have both parents on the same thing, then there's no,
Speaker: equilibrium of right so the system theory works best when both parents are able to kind of tap into the the dad or the demand to be on a cautious side at some point and then the mom to be in a laissez-faire right then you have balance um talking to a friend the other day and she's uber successful powerful and she has a daughter
Speaker: She's a millionaire.
Speaker: She does well in life.
Speaker: But she said, my daughter, she just doesn't work hard.
Speaker: She's not as hungry as I want her to be.
Speaker: And I said, so why do you think that?
Speaker: She's like, you know what?
Speaker: I think because when it came to love and support and things, she never had to look for it.
Speaker: It was always there.
Speaker: She said, in my life, it wasn't there.
Speaker: I was beaten verbally and physically by family members.
Speaker: I was somewhat, you know, poor.
Speaker: But that challenged me to grow and evolve.
Speaker: So I was just like, damn, that's the duality.
Speaker: That's the balance and people that some people might not have what you have.
Speaker: But that's great.
Speaker: They have a perspective you might need.
Speaker: And so what I'm saying is, is that I love your story and your message so much because I think a lot of people have.
Speaker: been through some of the things you discussed but they don't talk about it because they see it as a negative right they see it as a liability when really is an asset because it's like really how did you and so it's just beautiful when we can just you know tell our stories and you know be ourselves just be that powerful individual like you are and the emotional entrepreneur you know I love that theory because
Speaker: I think we are trying to fit everybody into our perspective, our way of life, et cetera.
Speaker: But you're right, there is so much beauty.
Speaker: That woman's daughter might one day recognize the support that she had, and she might go help others to have the same support she did.
Speaker: And therefore, all of our human experiences from our childhood, et cetera, if we choose to see them, they can become our purpose and move us towards to create greatness in this world, whether
Speaker: it's because of your good fortune, whether it's because of trauma, whether it's because of love or loss, et cetera, whatever it is, you're so right that our individual perspective, if we get the encouragement and the support to put it out there in the world, will help so many other people move forward.
Speaker: Yeah, and it's, you know, my mom would tell me, she told me at a young age, she's like, you can tell your story too soon.
Speaker: And I was like, mom, I hear you, but at some point you have to tell your story.
Speaker: So there's a book by Peter Gerber, he owns like the Dodgers, LA football club, he's a big time Sony guy back in the day.
Speaker: It's called Tell Your Story to Win.
Speaker: So basically in the book, they have a bunch of stories that were told, but actually won them in life, you know?
Speaker: So sometimes your story,
Speaker: I think most times your story is a great gift, right?
Speaker: Yeah, I agree.
Speaker: Like my childhood, not having the support and love I wanted for my family made me support and love everybody else, right?
Speaker: Show up for people, right?
Speaker: The downside was that I didn't know how to show up for myself.
Speaker: And so I had people who had family members show up for them because that was normal for them.
Speaker: So then I learned how to like, oh, that's what taking care of yourself looks like.
Speaker: Oh, that's what loving yourself looks like.
Speaker: I know how to love people, right?
Speaker: Oh, that's what being selfish is.
Speaker: I had a negative connotation to being selfish.
Speaker: You know what I'm saying?
Speaker: Yeah, exactly.
Speaker: It's like perspective.
Speaker: We give things meaning.
Speaker: And I think it's just the human experience in life is such a trip and journey that it is so much uncertainty.
Speaker: We don't know what's going to happen tomorrow.
Speaker: We don't know what's going to happen.
Speaker: We think we do.
Speaker: But...
Speaker: life is what we make it and it's just beautiful where you can be yourself and accept your flaws and your goodness and say, you know what?
Speaker: I love me.
Speaker: I like the body I'm in.
Speaker: I like the mind I have.
Speaker: I'm all right.
Speaker: And that's why I think affirmations are so great, you know, because you got to honestly affirm that no matter what,
Speaker: We're good.
Speaker: I enjoy this conversation with you.
Speaker: I enjoy being on this IG live in this moment.
Speaker: Because I think I was listening to Joe Lo's thing this morning about slowing down and enjoying the journey.
Speaker: So say for instance, you might have, you know, co-workers or a love mate, right?
Speaker: You might love them and care about them, but you don't enjoy them.
Speaker: That's so good.
Speaker: You know?
Speaker: Yeah, that's really good.
Speaker: And I think that that so often plays out, especially in
Speaker: Long term relationships, you know, I've been with my husband for nine years, or my sister who I've obviously known for her whole life, etc.
Speaker: We love them.
Speaker: But because we love them and because they're so integral parts with everything, our houses, our jobs, etc.
Speaker: We forget to enjoy them because they become just the second nature thing that's always next to you.
Speaker: Yeah, and when you learn, when you come from a place of enjoyment, you're dealing with them and learning them in a different tone and angle where I have friends, you know, as a couple, they're fighting over what's right and what's wrong.
Speaker: I say, look, I hear you.
Speaker: That's actually good that you got some challenges in your relationship.
Speaker: There's some adversity.
Speaker: But I say, just enjoy each other.
Speaker: Some people don't have anyone.
Speaker: to enjoy your bicker with, right?
Speaker: Or, you know, I remember when I was complaining about my mom when I was 15 and 16 and a friend of mine said, bro, I don't want to hear that.
Speaker: I lost my mom.
Speaker: Different perspective, right?
Speaker: Makes me think like, what you talking about?
Speaker: I don't have a mom no more.
Speaker: She passed away.
Speaker: So systems theory, right?
Speaker: Perspective, enjoying what you have to appreciate it, to potentially get what you deserve and want.
Speaker: Yeah.
Speaker: I think that's, it's just beautiful when you can come from that place.
Speaker: I'll also say, I think the magic is enjoying it,
Speaker: appreciating it, having gratitude for what's really in your life, you can be in that state and process emotion from a fight with your partner and be like, this really sucks right now.
Speaker: But I also know deep down the truth is that I love and enjoy this person.
Speaker: So it's allowing emotions to come up because
Speaker: your experience with your mom at 16 for your perspective, for your life experience was totally valid, right?
Speaker: But it's allowing ourselves to emotionally process things while seeing the zoomed out bigger picture here and what's really, really important.
Speaker: And you're right because life is just perspective.
Speaker: It's all about perspective.
Speaker: But a perspective I do want to hear from you because I got my questions.
Speaker: I can't let you get out of this without telling us because you said something about entrepreneurs making a mental health priority or how they can do that.
Speaker: And then there's something about...
Speaker: you said having an effective plan to promote your brand or business through podcasting.
Speaker: So can you speak at and kind of, you know, piggyback and kind of transfer into like emotional, mental health for entrepreneurs and how that makes sense?
Speaker: Yeah, you know,
Speaker: Mental health in entrepreneurship, as I said earlier, is the reason I'm successful in business.
Speaker: If you look around, you know right now so many people who have the resources, the education, the financial backing, the experience to go and launch their dream today.
Speaker: but they're not because of imposter syndrome, fear, anxiety, not self-love.
Speaker: So really what's holding most people back from starting a business and succeeding in a business is the fear around having to tackle and understand their mental health, their shadow work, their trauma, their toxic patterns, et cetera.
Speaker: So if you want to be in business to
Speaker: Let's just say you want to be in business to literally just make money.
Speaker: That's great.
Speaker: And the one thing that's going to get in your way is your emotional strength.
Speaker: So for me, I was looking around at the market on all these books.
Speaker: There's books on how to make sales.
Speaker: There's books on how to create funnels.
Speaker: There's books on how to be a good leader and hire appropriately, et cetera.
Speaker: But what we're all going through as entrepreneurs is emotional challenges every single day.
Speaker: I say in my book,
Speaker: You can curate your social media.
Speaker: That makes you a social media director.
Speaker: You can close a sale.
Speaker: That makes you a sale director.
Speaker: But walking through the fire, through the emotional fire, makes you an entrepreneur.
Speaker: So that's the difference between
Speaker: being a VP or a creative director or a social media manager, et cetera, and being the entrepreneur.
Speaker: Because my team goes and we have set it up, et cetera.
Speaker: But guess who gets the call when something goes seriously wrong?
Speaker: I do.
Speaker: And so for me, that's why I was looking at all these women, especially in my age, and they were about to start businesses.
Speaker: And I was so excited for them.
Speaker: And I didn't want to be like, warning, this is going to be very emotional and tough.
Speaker: So I wrote the emotional entrepreneur as this
Speaker: support system.
Speaker: It's a guide.
Speaker: It helps them come back to how to kind of change from scarcity mindset to abundance, how to understand uncertainty, how to act despite fear, how to manage anxiety, and how to set yourself up with morning routines, night routines, loving yourself, etc.
Speaker: So that you can pursue your dreams and walk through that fire every single time, head held high.
Speaker: It's fire.
Speaker: And I think
Speaker: That is so, you gotta be able to take the hits.
Speaker: I don't know what movie that's from.
Speaker: You gotta be able to take the hits and move on.
Speaker: That's life, right?
Speaker: But it's not how hard you can hit.
Speaker: It's about how many times you can hit and keep going.
Speaker: But it's so true in a sense of, I remember having my podcast with Podcast One like three years ago and our show producer was saying, I don't want this guest on and I don't want this and I don't want that.
Speaker: I said, I appreciate your opinion.
Speaker: I appreciate what you're saying.
Speaker: But I said, at the end of the day, when this podcast is no longer here or something goes wrong, they're not calling you.
Speaker: It's not your name attached to it.
Speaker: It's mine.
Speaker: So I appreciate what you think and don't think.
Speaker: That's what I think, right?
Speaker: And at the end of the day, I got into like six months later, I went on and did a show and came back and they dropped me out of nowhere.
Speaker: She didn't have to worry about that.
Speaker: She didn't have to discuss and tell people like, yeah, that's what happened to your podcast, right?
Speaker: And so I had to deal with it.
Speaker: And when you learn how to take L's and take the hit,
Speaker: and embrace it even though it's uncomfortable you learn like okay this is part of life this is what it's about let's move forward and figure it out and now i'm probably got like i did 21 episodes of podcast one shots out to them at the time you know they gave an opportunity i'm probably got like you know another 20 on my own right and just using social media and however i use it so you just never know what you are able to do until you go through that fire right amen um
Speaker: But yeah, I really want you to kind of like talk about using podcasting to build your business and platform because that's something was interesting because I ran into some guy on YouTube
Speaker: who has some type of system where he just sends a person on like 50 podcasts, like interviews, to promote their business.
Speaker: And he said eventually email is, eventually if you have products, you get sales.
Speaker: So what is your take on that and how do you see it and what's your perspective on using a podcast platform to increase, enhance, and promote your business?
Speaker: How does that look?
Speaker: Podcasting gave me my career hands down.
Speaker: In my book, The Emotional Entrepreneur, every single lesson is opened by a past OKCIS guest.
Speaker: And these are women that three years ago, there's no way I thought I'd be in the room with.
Speaker: Dr. Sheila Nazarian from the Netflix show is quoted in there.
Speaker: Incredible influencers like JC Marie is in there.
Speaker: It goes on and on and on.
Speaker: And when I launched this book, they rallied behind me because of the connections I made having them on my podcast.
Speaker: You know,
Speaker: Eric, we can attest right now.
Speaker: You and I, if I ever saw you in person, we already have a relationship because of what we're doing right here.
Speaker: If you wanna network in your career, traditionally you would go to conferences, meetups, online groups, et cetera.
Speaker: Or you can start a podcast and have an intimate, vulnerable, real conversation with someone for 30 minutes, 45 minutes, an hour.
Speaker: There is no way in any alternate reality
Speaker: that at that stage in my life, I could have emailed the women that were coming on my podcast and been like, can you go to coffee?
Speaker: I really like you.
Speaker: Can you come to dinner with me?
Speaker: Right?
Speaker: But when I asked, can you come on my podcast?
Speaker: They said yes.
Speaker: And so as a podcaster, if you're thinking about becoming a podcaster,
Speaker: using it to network is one like my sister and I always say podcasting is a scam.
Speaker: Someone's going to figure this out that like all of our girl crushes and our role models all the time.
Speaker: But if you have a podcast, that's one strategy hosting your own.
Speaker: It's great for
Speaker: brand building, creating a really, really authentic, vulnerable relationship with your community.
Speaker: You know, Instagram's amazing, but it's a couple seconds, maybe a couple minutes a day of you where a podcast is really in-depth, long form talking.
Speaker: It creates a connection unlike any other medium.
Speaker: And I always say, don't go into podcasting to make money because the ROI, if you don't choose to figure out ads, is so much greater.
Speaker: So they're starting a podcast, which provides your community a space to really get to know you.
Speaker: It opens the door to garnering up and creating an amazing network that is not just built on professional courtesies or seeing someone at a networking event, but real, real human connection.
Speaker: And then you can start to be a guest on podcasts, which is what I really, you know, said was a real new form of PR.
Speaker: Because it's
Speaker: You can have a product, let's say it's a protein shake, and it can be in Men's Health Magazine.
Speaker: And that's amazing, right?
Speaker: But if you hear the founder on a podcast for 30 minutes to 45 minutes, they have created a bigger imprint in your mind and your subconscious and, you know, et cetera.
Speaker: In this world, we're literally trying to gain people's attentions in three seconds.
Speaker: Somehow, podcasting,
Speaker: has people's attention in a deep, deep way for up to an hour a week.
Speaker: It's a human connection that builds community.
Speaker: That is so wild to me in an age where things are fast and content is spilled out so quickly.
Speaker: And we see how many photos a day as we're scrolling.
Speaker: So if you are a founder, if you have a product, a course, a mission, a story to tell, a book, I believe that getting as a guest on a plethora of podcasts, which is a strategy we work really closely with, with our clients at Scouts Agency, is the most human and vulnerable way to create community and spread your message.
Speaker: I mean, I get so many interviews just to talk whatever it is.
Speaker: I actually got a, you know, I had a book that's been out, digital copies been out for almost a year, but now I'm about to do physical copies.
Speaker: So I'm about to go.
Speaker: and get on a few shows, the intentions and space that I created in and it's just beautiful.
Speaker: Like even talking to you is like you're the owner of Scouts Agency.
Speaker: These women been hitting me up.
Speaker: I didn't even hope Tom, you're the owner.
Speaker: So here we go.
Speaker: So where can we get the book, The Emotional Entrepreneur?
Speaker: Where is it?
Speaker: Is it Amazon?
Speaker: Do you have it on your website?
Speaker: How do we get your book?
Speaker: Yeah, you can get it on Amazon or you can just click on my Instagram at Scott Sobel.
Speaker: The link in the bio will send you directly there to purchase it.
Speaker: And so what else do you have coming up?
Speaker: What are you working on?
Speaker: What can people find?
Speaker: I know we're on Instagram, Scott Sobel.
Speaker: Are you on Twitter, LinkedIn?
Speaker: What's the podcast that you, you know, I know it's OKSIS podcast.
Speaker: Yeah.
Speaker: That's podcast, right?
Speaker: Yeah, so OKSys podcast is between me and my sister Mads and we interview different female entrepreneurs, lifestyle, pop culture, mental health, all the things.
Speaker: So it's a little bit more of a
Speaker: silly unfiltered view of what it feels like to be with your family having great conversations so you can go there scout podcast which um has had like a month hiatus after my book launch as i kind of like recalibrate my mind is launching again next week and that's solo episodes about the intersection of mental health and entrepreneurship and i'm starting to bring on guests as well so eric you have to come on my podcast
Speaker: I'm on LinkedIn, but Instagram is like the best place where I put all my content out.
Speaker: Yeah.
Speaker: And yeah, so thank you for your time.
Speaker: Thank you for your energy.
Speaker: Thank you for your intellect.
Speaker: Thank you for your power, your vulnerability.
Speaker: This was a phenomenal episode with a lot of wisdom and spiritual gems and all those things and shouts out to all the business owners, entrepreneurs, women in business, shouts out to all the women in the world.
Speaker: We need our women as much as we need our men.
Speaker: I always say it's a man's world, but it's a woman's universe.
Speaker: I love that.
Speaker: Together we can win it.
Speaker: So thank you once again.
Speaker: Thank you.
Speaker: Before we leave, can you just give us some inspiration or motivation and just a few words that the people can take and, you know, enjoy the rest of their day and evening?
Speaker: Yeah.
Speaker: If there's something that you're thinking about doing, I invite you to end the thinking and take one step of execution today.
Speaker: Wow.
Speaker: That was profound.
Speaker: It's like, what can you say to that?
Speaker: When you're thinking about something you want to do, I think you should end the thinking in just one step.
Speaker: That's why I'm teaching an exercise program, and I'm just telling people to just raise your hand.
Speaker: stop thinking and we're just going to raise our hands today simple baby steps this will be up on my page uh it'll be on my podcast in a few weeks i'll send you the details thanks for everything you're amazing have a wonderful day stay empowered the emotional entrepreneur scott's soul thank you eric bye problem you're welcome peace
