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Scout Sobel
142 Plays4 years ago
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Transcript
Introduction of the Guests
00:00:00
Speaker
Hey!
00:00:01
Speaker
Hi Eric, how are you?
00:00:04
Speaker
How you doing?
00:00:04
Speaker
How you feeling?
00:00:06
Speaker
I'm good.
00:00:07
Speaker
How about you?
00:00:07
Speaker
How about you?
00:00:09
Speaker
I'm phenomenal.
00:00:09
Speaker
I'm happy to have you on here.
00:00:12
Speaker
I've done some research and I want to say congratulations on your journey of life for discovering your highest and truest self.
00:00:23
Speaker
and for overcoming all the things you have and the things you still continue to go through.
00:00:27
Speaker
And I just think you're powerful.
00:00:29
Speaker
And this is an exciting interview for me because it's like, I just know you got a lot of wisdom nuggets that you're going to add to this conversation.
00:00:42
Speaker
Just want to talk about everything and really get to know Scout Sobel, SS, baby.
00:00:48
Speaker
Scout's Agency.
00:00:50
Speaker
Thank you, Eric.
00:00:50
Speaker
Listen, everyone, shout out to Scout's Agency.
00:00:55
Speaker
It's a PR firm dedicated to women, right?
00:00:59
Speaker
Business entrepreneurs.
00:01:01
Speaker
And I've probably had five interviews or more from your agency, so thank you.
00:01:08
Speaker
We were on our team call this morning and I was like, I'm finally talking to Eric and everybody was so excited about it.
Rapid-fire Q&A with Scout
00:01:15
Speaker
So it's, it's beautiful.
00:01:17
Speaker
I have so many questions before we get into the details of you and your life.
00:01:22
Speaker
I want to start with rapid fire.
00:01:25
Speaker
So the thing with rapid fire, there's no right or wrong answer.
00:01:29
Speaker
It's just whatever the unconscious mind comes to for you in the moment.
00:01:34
Speaker
So are you ready?
00:01:35
Speaker
I'm ready.
00:01:36
Speaker
Let's go.
00:01:37
Speaker
All right.
00:01:38
Speaker
Love or happiness?
00:01:41
Speaker
Love.
00:01:42
Speaker
Money or success?
00:01:45
Speaker
Success.
00:01:49
Speaker
That's a hard one, Eric.
00:01:50
Speaker
That's a hard one, Eric.
00:01:53
Speaker
Yeah.
00:01:54
Speaker
Women empowerment or phenomenal women?
00:01:58
Speaker
Women empowerment.
00:02:02
Speaker
OKCIS podcast or Scouts podcast?
00:02:06
Speaker
Okay, sis, podcast.
00:02:09
Speaker
Only because my sister would kill me and I think her boyfriend's listening and I don't need to deal with that later on.
00:02:14
Speaker
So we'll say okay, sis.
00:02:16
Speaker
Perfect, perfect.
00:02:17
Speaker
Well, there you go.
00:02:19
Speaker
Now we started, we opened up the floodgates of it's time for the real
Origin of Scout's Agency
00:02:23
Speaker
deal.
00:02:23
Speaker
Holy Phil.
00:02:24
Speaker
Yeah.
00:02:25
Speaker
So to the audience, to people who don't know you, uh, Scouts is a entrepreneur.
00:02:31
Speaker
Uh, she's a bestselling author of the, the emotional entrepreneur book.
00:02:35
Speaker
We're going to talk about that.
00:02:36
Speaker
She's the CEO and founder of Scouts agency, a PR firm dedicated to helping women.
00:02:43
Speaker
Um,
00:02:44
Speaker
it enhanced their platform in their business.
00:02:47
Speaker
She's a mental health advocate and everything else.
00:02:50
Speaker
She's just powerful.
00:02:52
Speaker
Let's start with the agency.
00:02:55
Speaker
Let's start there before we dive into the personal stuff.
00:02:58
Speaker
What was the intentions behind starting Scouts Agency and what was the turn the point and what got you to that mode to start up your own PR firm?
00:03:08
Speaker
Yeah, so I started Scouts Agency over two and a half years ago, February of 2019.
00:03:15
Speaker
And to be honest, Eric, I've never thought of anything less.
00:03:18
Speaker
Literally, I created this media kit.
00:03:22
Speaker
I sent out a thousand cold emails to women to gain clients, but it started because I started OKSYS Podcast and fell in love with the podcast medium.
00:03:32
Speaker
And I saw what OKSYS was doing for me and my sister's network, for the women that we were talking to, for the community that we were building.
00:03:40
Speaker
And so I recognized podcasting as a really beautiful form of PR.
00:03:44
Speaker
And I've always kind of been in the female space, you know, okay, sis, we only interview women, etc.
00:03:50
Speaker
And at the time, I was working for my mother, which as someone who feels as if entrepreneurship is really the only avenue working for my mom was the next best bet.
00:04:01
Speaker
But I really wanted to get back into being my own boss.
00:04:04
Speaker
I had
00:04:05
Speaker
a couple entrepreneurial dips, ebbs, flows, projects, et cetera, over the years.
00:04:10
Speaker
And I just thought that I would help other women get their voice out there through podcasts.
00:04:15
Speaker
But I didn't really, I didn't have a business plan.
00:04:18
Speaker
I didn't think it through.
00:04:20
Speaker
I don't come from agency experience.
00:04:22
Speaker
I have never...
00:04:23
Speaker
ever done PR, I've never worked in a client service based industry before.
00:04:28
Speaker
And I just had this media kit, I followed an energy within I followed this intuitive guide, I couldn't think of anything else other than my agency.
00:04:36
Speaker
And so I sent out 1000 emails, and I think one or two days, Gmail blocked me because they thought I was spam.
00:04:45
Speaker
in the second email, which was a total shit show because I had two emails for a year.
00:04:50
Speaker
And, you know, six months later, I had a roster of 10 was bringing on another employee signed an office lease, etc.
00:04:59
Speaker
And so I really just followed the energy followed the success.
00:05:05
Speaker
From what I lacked in experience, I made up in hours and time and work.
00:05:10
Speaker
And so here we are today, we have a team, there's five of us full time, we represented women like Jessica Zweig, Rebecca Minkoff, Kat Sadler, Natalia Benson, it goes on and on and on, but it started with very little foresight and planning.
00:05:28
Speaker
I think that's a prime example of following that internal guiding system, that gut feeling, that intuition, that epiphany that comes through that you channel and you don't know where it came from.
00:05:39
Speaker
You don't know how, there's no logical sense, no practicality.
00:05:43
Speaker
You just know, look, I have an idea, I have to take action, it feels right.
Emotional Resilience and Entrepreneurship
00:05:49
Speaker
and I'm going to do it.
00:05:50
Speaker
I always say he or she who feels it knows it.
00:05:52
Speaker
And honestly, the women that work within your company, they're very consistent, persistent.
00:05:58
Speaker
And at one point I felt bad because I'm like, man, I can't get back to them in time.
00:06:02
Speaker
I have so much going on.
00:06:04
Speaker
But there's such an avenue of help, but also assets in my world because they're finding people to interview like yourself.
00:06:13
Speaker
And it's beautiful.
00:06:14
Speaker
And
00:06:15
Speaker
Congratulations two years in.
00:06:16
Speaker
You should give yourself a big hug and a round of applause because you know, entrepreneurship, you know, it's not easy.
00:06:25
Speaker
It's a lot of work, a lot of just moments that you can't explain.
00:06:32
Speaker
You just can only endure it, try to understand it.
00:06:36
Speaker
It's a lot of work with little results sometimes.
00:06:40
Speaker
So can we talk about entrepreneurship and what does it mean to you to be not only an entrepreneur, but an emotional entrepreneur?
00:06:48
Speaker
Can you kind of give a definition of that?
00:06:50
Speaker
Because then we'll segue right into the book.
00:06:53
Speaker
Yeah, I found entrepreneurship when I was 22 years old.
00:06:58
Speaker
And it was the biggest surprise of my life because at that point I dropped out of college after receiving a bipolar disorder diagnosis.
00:07:08
Speaker
I could not hold a minimum wage job.
00:07:11
Speaker
I tried to be a gelato scooper, a hostess.
00:07:14
Speaker
I tried to intern at a magazine, et cetera.
00:07:17
Speaker
I moved back in with my mom and I was in a really dark space.
00:07:22
Speaker
There was a lot of talks about
00:07:25
Speaker
what avenue in society I was going to be able to walk down successfully.
00:07:29
Speaker
And I threw a bunch of healing, et cetera.
00:07:33
Speaker
I obviously had a team of therapists and psychiatrists, but I went through outpatient and inpatient, et cetera.
00:07:38
Speaker
I was sitting at a coffee shop with my friend
00:07:42
Speaker
And I was flipping through a magazine and I looked at her and I said, do you want to start a magazine?
00:07:47
Speaker
I don't know where it came from.
00:07:48
Speaker
I don't know who planted that into my mind.
00:07:50
Speaker
And she said, yes.
00:07:51
Speaker
And so there we just decided it would be an arts and crafts project.
00:07:54
Speaker
We would print it at Kinko's, take all the photos with disposable cameras, like pass it out to the friends.
00:08:01
Speaker
But something in my mind completely shifted.
00:08:05
Speaker
I went home and I started researching the top printers.
00:08:08
Speaker
I got the domain, the email address, Instagram is like two years old, the Instagram handle, et cetera.
00:08:13
Speaker
And suddenly I had a meeting with all the top printers in a 30 mile radius.
00:08:18
Speaker
I got a quote for $10,000.
00:08:20
Speaker
I launched a Kickstarter campaign and that magazine had a three issue run.
00:08:25
Speaker
The third, Barnes and Noble reached out to me to sell in all their locations and we had the musician Halsey on the cover.
00:08:32
Speaker
And so suddenly,
00:08:35
Speaker
I went from the mentally ill college dropout to pursuing something that lit my soul up.
00:08:41
Speaker
So when I found entrepreneurship, I recognized that it worked so beautifully in my mind because my bipolar disorder, I was very, very used to high highs, low lows.
00:08:50
Speaker
That is entrepreneurship.
00:08:52
Speaker
But for the first, I don't know, let's say six years of my entrepreneurial journey, it wasn't financially working for me.
00:09:01
Speaker
I tried the magazine, I tried a digital media site, I tried a blog, a social media agency for like three months, etc.
00:09:07
Speaker
And so I was just tasting things.
00:09:10
Speaker
I was trying things out.
00:09:12
Speaker
And in that, when I finally started Scouts Agency, that was kind of my goal.
00:09:16
Speaker
I was like, okay, listen, I have dabbled into so many different projects.
00:09:20
Speaker
I need this one to be financially viable.
00:09:22
Speaker
And when that started happening very quickly in, I was taken aback at how emotionally difficult it was.
00:09:31
Speaker
I had been in therapy, I have been in therapy since I was 14.
00:09:36
Speaker
And I was like, holy shit, if I don't get this together, right now, my business is going to swallow me whole, my people pleasing tendencies, my handle on my anxiety, my handle with uncertainty, fear, etc.
00:09:50
Speaker
And so actually,
00:09:52
Speaker
my business became the most beautiful personal development tool.
00:09:56
Speaker
And that's why I say that I'm the emotional entrepreneur because the reason I'm successful in business today, sure, we can talk strategy and PNLs and pricing and marketing.
00:10:07
Speaker
But the reason I'm successful is because I can emotionally handle those high highs and low lows.
00:10:12
Speaker
I'm sure if any of my women in my masterminds here, they like heard me exploding, crying the other day.
00:10:18
Speaker
But overall, it's my ability, and I think it's all of our abilities to handle our emotions that makes us successful entrepreneurs.
00:10:25
Speaker
That's beautiful.
00:10:25
Speaker
So what is a perfect way, I guess there's no perfect way, what's the best way to deal with those high highs and those low lows as an entrepreneur emotionally?
00:10:36
Speaker
What is your recommendation or your intentions for someone out there that's an entrepreneur?
00:10:41
Speaker
Because I have a business that I transitioned to coaching and it's different.
00:10:47
Speaker
It's not like the fitness business.
00:10:48
Speaker
It's not like the entertainment business.
00:10:49
Speaker
And it's a lot of back end, email marketing, right?
00:10:53
Speaker
Co-emailing.
00:10:56
Speaker
creating products and it is overwhelming and it is frustrating.
00:10:59
Speaker
Sometimes you don't know like, am I doing, is this right what I'm doing?
00:11:04
Speaker
I don't see anything, but it's black going on.
00:11:06
Speaker
It's just, you just don't see it the way you want to see it.
00:11:09
Speaker
So what's some tips that, or tricks that you can give people to kind of deal with the role of an entrepreneur trying to run a business?
00:11:18
Speaker
The main thing for me that I always come back to in moments that feel very extreme and overwhelming, which we all have them.
00:11:27
Speaker
So if you're an entrepreneur listening and you think you're the only one that exploded crying the other day and had to take a walk around the block, you're not.
00:11:34
Speaker
That happened to me two days ago.
00:11:36
Speaker
I have to come back and I do come back to the belief that I have wired into my brain so significantly that I am safe in my emotions.
00:11:46
Speaker
That my emotions are beautiful guiding forces, mentors, warning signs, guides, directions, instructions towards what I'm doing.
00:11:55
Speaker
I also have to unconditionally accept that I am a human who will feel the breath of human emotion and experience, which means that sadness, stress, anxiety, grief, loss, anger, etc.
00:12:08
Speaker
will come to me no matter how aligned I am in my life.
00:12:11
Speaker
will come to me no matter how strong I stand in my power.
00:12:15
Speaker
No matter, you know, I could stand here today and say, and it's true, I am living my purpose, I'm living my dream, I have never felt stronger and powerful, and I still feel anxiety and uncomfortable moments throughout my day.
00:12:26
Speaker
So it's accepting and not trying to get rid of these emotional experiences that I feel suits you up for when they come, you can ground yourself and remind yourself that you're safe, that they will pass, and when they do pass,
00:12:40
Speaker
go back and wonder why did that happen?
00:12:42
Speaker
Why did I, I was thinking about it the other day,
00:12:45
Speaker
something happened and it tipped me over the edge.
00:12:47
Speaker
And my emotion took over me so significantly that I opened up my phone, I went to Voxer and I started venting to my mastermind of women.
00:12:56
Speaker
And it was almost this automatic, like I didn't even have control of the steps, right?
00:13:01
Speaker
And I thought to myself, how did I get to a point where my emotions overrided me that much?
00:13:05
Speaker
And what are they trying to tell me in that moment?
00:13:07
Speaker
And that way you can reflect, become self-aware
00:13:10
Speaker
and help prevent complete outbursts and create kind of systems and structures and support around you so that you can feel your emotions, but that they don't overtake you and take you down.
00:13:21
Speaker
And that's powerful.
00:13:22
Speaker
I want you to kind of...
00:13:24
Speaker
make, you know, very, I think it should be a mantra, maybe it's coming from you, Scout Sobo, listen to this.
00:13:31
Speaker
She said, the first answer to the question was, I am safe in my emotions.
00:13:36
Speaker
That's my mantra.
00:13:37
Speaker
Listen, I am safe in my emotions.
00:13:40
Speaker
That's a must do when you're going through the highs and the lows of entrepreneurship, because let me tell you something, three months ago when I was starting my coaching business, and I was putting out so much content and absorbing so much energy,
00:13:53
Speaker
I was stressed the F out.
00:13:56
Speaker
Stressed because I'm like, I don't see anything.
00:13:59
Speaker
I took a step back and I got back into it and I said, E, it's okay.
00:14:04
Speaker
It's working.
00:14:05
Speaker
It's just not working on your time.
00:14:07
Speaker
But I'm safe in my emotions.
00:14:11
Speaker
I was reading a quote the other day and it said, I don't care how many books you read, how many seminars you go to, how much alignment you think you're in, how much money you're making.
00:14:20
Speaker
If you got the perfect relationship, you're still going to cry.
00:14:23
Speaker
You're still going to experience pain.
00:14:25
Speaker
You're still going to have struggle and setbacks and you're going to have hardships.
00:14:29
Speaker
It's all how you deal with it.
00:14:31
Speaker
And
00:14:32
Speaker
I just think for you, you mastered dealing with negative emotions the best way you know how.
00:14:38
Speaker
It's not like you're dominating them and putting them out every time, you're just embracing them, you know, and accepting them for what they are.
00:14:46
Speaker
But I did, I was going to get to that, but you spoke on it.
00:14:49
Speaker
So I was reading that you had your first depressive episode, depression at the age of 14, and at 14, and I
00:14:59
Speaker
At the age of 20, they diagnosed you with bipolar.
00:15:02
Speaker
So how did that make you feel?
00:15:04
Speaker
Did it make sense at the time?
00:15:06
Speaker
Did you feel bad?
00:15:08
Speaker
Like, what was those emotions of feeling something you have no understanding in, but then getting diagnosed with something that probably could have made you more certain, but maybe it didn't?
00:15:18
Speaker
How was that for you?
00:15:21
Speaker
When I was diagnosed, it was 10 years ago, 10 years ago this month, actually.
00:15:26
Speaker
And while that doesn't seem like that long ago, you know, I don't think Instagram was even really a thing.
00:15:34
Speaker
I think I got my first Instagram
Bipolar Diagnosis and Strength
00:15:36
Speaker
I count like two months before that.
00:15:38
Speaker
So the talk of mental health, conversations like this, hashtag self-care, May Mental Health Month, et cetera, were not mainstream conversations that were being had.
00:15:49
Speaker
So when I found out that I was bipolar disorder, I thought I was done.
00:15:53
Speaker
I thought I was crazy for, my life was over.
00:15:55
Speaker
It was the scariest thing someone could tell me.
00:15:58
Speaker
you know, people weren't just going to therapy to go to therapy.
00:16:01
Speaker
You went to therapy if you had a mental illness, you got a coach if you had a very specific, you know, clinical problem, etc.
00:16:09
Speaker
And so, you know, I would walk down the aisles of Barnes and Noble and the self-help aisle and look over my shoulder to make sure no one saw me there because it was a very weird aisle.
00:16:18
Speaker
And now it's the most popular aisle, which is so amazing in the power of social media and coming out and talking about these issues.
00:16:24
Speaker
But
00:16:25
Speaker
When I was originally diagnosed, it was very scary.
00:16:28
Speaker
I immediately dropped out of college.
00:16:29
Speaker
I was on the next flight home.
00:16:31
Speaker
I went through, it definitely got worse before it got better.
00:16:33
Speaker
I went through outpatient program.
00:16:35
Speaker
They locked me up in a 5150 a couple months later.
00:16:39
Speaker
So it was definitely, yeah, I...
00:16:44
Speaker
I get messages and DMs from girls who say, I was just diagnosed with bipolar disorder.
00:16:50
Speaker
And if I didn't hear your story, I would also think that my life was over.
00:16:53
Speaker
But because of your example of you coming out and talking, of you having a successful life, I'm not as scared.
00:17:01
Speaker
And it just fills me with so much joy because 10 years ago, to me, it was a death sentence.
00:17:08
Speaker
And today it's my biggest asset.
00:17:11
Speaker
It's my biggest strength.
00:17:13
Speaker
It's the biggest blessing God has ever given to me.
00:17:15
Speaker
And I think that's a testament of what putting in the work really does for you.
00:17:19
Speaker
Yeah.
00:17:20
Speaker
And your vulnerability and your truth has become your power.
00:17:24
Speaker
Now I try to tell people like, don't take the stuff that make you weak or make you less is...
00:17:32
Speaker
doesn't matter.
00:17:33
Speaker
It's a tool and it helps and enhances your life and gives you more confidence and more faith and more favor and more grace and compassion because there's people that's going to listen to this discussion.
00:17:44
Speaker
There's people out there that's watching that might be experiencing those same emotions and, you know, thoughts and feelings, but they don't know how to express themselves.
00:17:51
Speaker
But someone like you make them feel comfortable opening up in that space.
00:17:55
Speaker
So thank you for that.
00:17:56
Speaker
Thanks for sharing that.
00:18:00
Speaker
when COVID happened, the pandemic, did any of those emotions or symptoms or things heightened for you?
00:18:06
Speaker
Did it like trigger even more?
00:18:08
Speaker
Or were you at a point in your life where you knew how to kind of like put things in place and still thrive and survive in this world emotionally, mentally, financially, whatever?
00:18:20
Speaker
Because I don't know what it's like to feel those emotions or those things.
00:18:23
Speaker
How did you cope?
00:18:24
Speaker
Because I meet a lot of people
00:18:26
Speaker
who come to me who have panic attacks, body attacks, and they don't know what to do.
00:18:33
Speaker
You know, you try, oh, you should meditate or you should, you know, deeply breathe or what, how do you cope with things of, you know, urgency or fear or, you know, the stuff that's going on in the media, just people in general, did that have an impact on you?
00:18:51
Speaker
I mean, of course it did, but I don't know.
00:18:53
Speaker
Yeah.
00:18:53
Speaker
It's so interesting because I did it, I resonated so much with, I listened to Glennon Doyle talk about her experience when the pandemic first hit.
00:19:02
Speaker
When the pandemic first hit, I was super chill.
00:19:07
Speaker
I was like, okay, this is my moment.
00:19:10
Speaker
Everyone around me is breaking down.
00:19:12
Speaker
Nobody knows how to feel this level of uncertainty.
00:19:15
Speaker
I have to show up and serve my community and those around me.
00:19:18
Speaker
So I
00:19:19
Speaker
Of course, did I feel afraid, anxious, et cetera.
00:19:22
Speaker
Yes, of course, we all did.
00:19:24
Speaker
But it was not, I look back at that time really fondly.
00:19:27
Speaker
I really understood what was happening in the world.
00:19:30
Speaker
I understood what the next couple of months were gonna be like.
00:19:33
Speaker
And so I use it as a time to really replenish, to pause, et cetera.
00:19:37
Speaker
And to, it's really when I started talking about mental health more online because there were so many people who were all of a sudden feeling extreme emotions that I have been used to my whole life.
Pandemic Response and Mental Health Practices
00:19:49
Speaker
And so I really saw it as a moment of, I get to show up and help support people through this moment.
00:19:54
Speaker
Glennon Doyle said the same thing.
00:19:56
Speaker
Her partner Abby was so confused why she was so calm and Glennon's like, Oh, yeah, no, all my friends who have mental illnesses are the most calm they've ever been.
00:20:05
Speaker
Because now we're just looking at the rest of the world, express what we've been feeling internally for years.
00:20:11
Speaker
And so you know, I combat fear and uncertainty, etc.
00:20:17
Speaker
with the idea that everything's uncertain.
00:20:20
Speaker
There is no guarantee ever, no matter what.
00:20:23
Speaker
And so I always keep coming back to the serenity prayer in moments like that, which is God grant me the serenity to accept the things I cannot change, the courage to change the things I can and the wisdom to know the difference.
00:20:35
Speaker
And that, yeah, that prayer helps me every time because it allows me to release
00:20:42
Speaker
you know, all of anything, I don't have control over the media narrative.
00:20:47
Speaker
I don't have control over, you know, all these things, especially in COVID, but what do I have control over?
00:20:54
Speaker
We have control over our mindset.
00:20:56
Speaker
We have control over our habits.
00:20:58
Speaker
We have control over our perspective.
00:20:59
Speaker
We have control over how we spend our days and focusing in on that allows you to kind of ground back into the present moment.
00:21:06
Speaker
Yeah.
00:21:07
Speaker
I've noticed you spoke on prayer a lot in this, you know, God and spirituality.
00:21:12
Speaker
So in your mind, what is prayer to you?
00:21:15
Speaker
What's the definition of prayer?
00:21:18
Speaker
Prayer is a conversation, sometimes just a feeling.
00:21:23
Speaker
Sometimes I think I can be in prayer and not necessarily have words coming out, but just kind of like, I guess, suppose a meditation.
00:21:29
Speaker
It's a conversation I have with my higher power, which I,
00:21:36
Speaker
communicate as God.
00:21:37
Speaker
You know, people call it many different things.
00:21:39
Speaker
I grew up Jewish and I still identify as Jewish, but it was a very culturally, it was more cultural versus religious.
00:21:48
Speaker
And through my healing, I've developed a relationship with God of my understanding.
00:21:52
Speaker
And so prayer is something I do every day in times of need and in times of joy and beauty.
00:22:00
Speaker
I think that talking to God in prayer in all aspects of your life, whether you're anxious, excited, joyful, etc., can just strengthen that relationship of a higher power or at least looking at it as calling in your internal well of strength.
00:22:16
Speaker
A moment in, a moment inside that for me expands far beyond, you know, inside me.
00:22:22
Speaker
So it's something I do every single day.
00:22:25
Speaker
It's a connection that I tap into every single day.
00:22:27
Speaker
And it has been single-handedly one of the most powerful support systems and relationships that I have in my life.
00:22:37
Speaker
Yeah, prayer is, amen to that.
00:22:39
Speaker
Prayer has been such a vital part of my life and my career, my social, mental, emotional, and spiritual development.
00:22:47
Speaker
I remember times where 20 years old playing junior college basketball, I didn't feel like I was good enough or I was worthy enough.
00:22:54
Speaker
And no basketball game, no car, no sneakers at the time could change how I felt.
00:23:00
Speaker
But when I went to prayer,
00:23:02
Speaker
prayer always answered in such a calm peace, right?
00:23:08
Speaker
And it allowed me to kind of know that things are going to be okay, even if they don't feel.
00:23:12
Speaker
And so I always, I pray a lot, you know, I might pray five times a day.
00:23:17
Speaker
I pray right before we got on this interview.
00:23:19
Speaker
I pray for this interview.
00:23:21
Speaker
I pray that, you know, what we discuss and talk about, you know, travels and inspires, impact and motivate the people listening and watching.
00:23:29
Speaker
Because I always say it's bigger than us.
00:23:31
Speaker
It's bigger than me.
00:23:33
Speaker
My purpose here is more than just what I can accumulate and what I can do, but it's about who I am, who I become and what I give and what I leave.
00:23:41
Speaker
And I think what you're doing with Scouts Agency, your book, The Emotional Entrepreneur, Mental Health, all of these things,
00:23:51
Speaker
are connected to you being authentic about what you go through.
00:23:54
Speaker
And I think some of us run from our problems, our emotions, our truth, our fear, and you're a type of person who faces it and you push back.
00:24:06
Speaker
Right.
00:24:06
Speaker
And by pushing back, that allows you to push up and get out and get into your own way, your higher self, your powerful self and still experience those emotions and those setbacks and hardships.
00:24:15
Speaker
But be real about it and not feel like you're less of a person or you're not good enough.
00:24:21
Speaker
And so I just want to salute you on that.
00:24:25
Speaker
You had something in an article about.
00:24:29
Speaker
holistic healing modalities that you do?
00:24:33
Speaker
I don't know if prayer is part of that, but can you share some modalities, healing modalities that you use to this day on a basis?
00:24:42
Speaker
Yeah, so every single morning, the first thing I do, I grab my coffee, I sit down, and I journal for about 20 minutes, just brain dump.
00:24:50
Speaker
No prompts, just go, go, go.
00:24:52
Speaker
And then I'll do like a 10 to 15 minute meditation.
00:24:57
Speaker
Moving my body is really healing.
00:24:59
Speaker
I know you're in the fitness community, Eric.
00:25:02
Speaker
I am not a worker outer.
00:25:04
Speaker
I have never been a worker outer.
00:25:07
Speaker
I hate it.
00:25:08
Speaker
I really, really do.
00:25:08
Speaker
But the minute I reframed it and found something that worked for me, which is 10 to 15 minutes Melissa Wood Pilates every day.
00:25:16
Speaker
I call it moving my body and it's become this really sacred ritual and it's allowed me to get into the physical benefits and mental benefits.
00:25:23
Speaker
So moving my body, whether it's a 30 minute walk or a 15 minute Pilates session at home, essential oils, I do grounding, I'll go outside, take my feet off and just put them on the grass without my phone, without my phone.
00:25:38
Speaker
I put my phone away constantly.
00:25:39
Speaker
I think we need to unplug.
00:25:41
Speaker
I think the phone distracts and doesn't allow us time to really reflect inward.
00:25:45
Speaker
But then on a more kind of treatment basis,
00:25:49
Speaker
I do cupping and acupuncture pretty frequently and massage.
00:25:54
Speaker
So I really thought that massage was a very luxurious thing, et cetera, but it is actually a very healing physical practice as well that can really help move tension, anxiety, et cetera.
00:26:05
Speaker
So, but it is my non-negotiable that I go for cupping once a month.
00:26:10
Speaker
Wow, I've never tried cupping.
00:26:13
Speaker
Yeah, I want to try it.
00:26:14
Speaker
I've done everything else from cryo to red light therapy to the beamer, cold plunge.
00:26:21
Speaker
I've done a lot, you know.
00:26:22
Speaker
Cupping is the best, but you have to go deep.
00:26:24
Speaker
Like, maybe do a few sessions so you can get there.
00:26:27
Speaker
But when I go in, I'm like, make it hurt.
00:26:30
Speaker
Because then you go into this meditative state that I can't even explain.
00:26:35
Speaker
Oh, I didn't know that that was a process of cupping.
00:26:37
Speaker
Yeah.
00:26:38
Speaker
Just speak on, you said you don't work out a lot or has never been a fan of it.
00:26:42
Speaker
You know, I posted something a few days ago on my page and I said, in these times more than ever, we need to be health conscious.
00:26:49
Speaker
Mm hmm.
00:26:50
Speaker
I wanna piggyback off of that because I think people think they gotta be perfect.
00:26:55
Speaker
They gotta do an hour workout.
00:26:56
Speaker
They gotta have the perfect shake, the best lunch and salad, right?
00:27:00
Speaker
And so what you said was what I prefer people to do, to be mindful of it, to understand it, just move your body, right?
00:27:08
Speaker
It can be for five minutes, but intentionally, if you're saying for five minutes, I'm gonna walk up this hill, I'm gonna listen to an audio book, I'm gonna drink some water, and I'm gonna do 20 gentlemen jacks.
00:27:19
Speaker
That's enough.
00:27:20
Speaker
If you do that four days a week, I promise you, your life is going to be different and you're going to think different and feel different.
00:27:26
Speaker
Right.
00:27:27
Speaker
A hundred percent.
00:27:28
Speaker
They say motion changes emotion.
00:27:32
Speaker
Right.
00:27:33
Speaker
When you move the energy, the energy, the emotions in your body move.
00:27:38
Speaker
So cupping,
00:27:39
Speaker
massages, right, even cryotherapy when you feel like the energy is moving, right.
00:27:43
Speaker
So walking, yeah, just intentionally walking, power walking, exercising for 10 minutes, do jumping jacks.
00:27:53
Speaker
Like we have to be mindful that we are in control of what we do and how we feel, right.
00:27:59
Speaker
But if we don't have the information to change the situation, we can't change how we feel, what we focus on, or how we perceive what fitness, being healthy, or choice is.
00:28:11
Speaker
We don't have to let the TV, the news, the fitness experts choose for us.
00:28:16
Speaker
We choose for ourselves.
00:28:19
Speaker
Yeah, it's so true.
00:28:21
Speaker
I would try to get myself to F45 and spin class.
00:28:26
Speaker
And it was too much one for my body.
00:28:28
Speaker
I was so exhausted and it burnt out after two times.
00:28:31
Speaker
And so I never had consistency with it that made it.
00:28:35
Speaker
And so then I developed this belief system that I'm just not athletic.
00:28:38
Speaker
I'm not someone who moves her body until I took that pressure off to get to an hour intense class.
00:28:44
Speaker
I found a very specific practice that fuels me so much.
00:28:49
Speaker
And, you know, sometimes I do 30 minutes of Pilates and I'm stoked, but at least 10 minutes is my goal for every single day.
00:28:56
Speaker
And with that, I have found, because I think that for so long, I was so caught up in my emotions.
00:29:02
Speaker
I didn't understand the physical body and how the body carries codes of wisdom towards our healing.
00:29:08
Speaker
So I nourish myself properly with food.
00:29:11
Speaker
I work out in the way that best suits my body.
00:29:13
Speaker
And it's about finding that wellness lifestyle for your physical self
00:29:18
Speaker
to support your mental health.
00:29:21
Speaker
Wow, that's a slogan, you know?
00:29:24
Speaker
Physical health for your mental health.
00:29:26
Speaker
Mm-hmm.
00:29:27
Speaker
And it's so simple, but as people, sometimes we make things complex because we don't have the information to make sense.
00:29:34
Speaker
I was telling someone the other day, I said, sometimes when someone's giving you something that's so good and so real, the only thing you have to label it as is the information you have.
00:29:43
Speaker
So if a person is constantly giving to me and overwhelming me with love and joy, if I only say, the only words that I can come up with is I love you, it's not because I'm in love, but maybe that's all I can think of.
00:29:55
Speaker
But that person is just a person who gives, who cares and wants to help like you do.
00:30:01
Speaker
And it's interesting how something that was painful for you turned into purpose and power for you.
00:30:08
Speaker
Right?
00:30:08
Speaker
Yeah.
00:30:08
Speaker
Turns your pain into power, which gave you purpose to help other people help themselves, not only in business, with your agency, but individually.
00:30:16
Speaker
And I think as people, we all got to come to some type of point and say, what
00:30:20
Speaker
do I have, good or bad, that I can use as an asset and value to the world we live in?
00:30:26
Speaker
Because everyone is not good at everything.
00:30:30
Speaker
You know, there's certain things I'm not great at.
00:30:34
Speaker
And so I try to tell people when you can own your good and your bad, in your real emotions, your insecurities, your dark side, your shadow self, then you feel like a complete person.
00:30:47
Speaker
Because I don't care, you know, some people are political, some people are rational, irrational, at the end of the day, if everybody was on the same wave, if everybody thought the same things, we wouldn't have life.
00:30:59
Speaker
Right?
00:31:00
Speaker
I don't know if you heard of something called systems theory.
00:31:03
Speaker
I don't know if you heard of systems theory.
00:31:05
Speaker
So basically it goes, say for instance, there's a couple, right?
00:31:09
Speaker
And they have a child.
00:31:10
Speaker
So the woman is more like cautious, like, babe, you need to like watch him and he might get sick, get him away from the dirt.
00:31:20
Speaker
And then, you know, the man be like, he's a fair, like he's more like, babe, he's a boy, he's fine, relax, right?
00:31:29
Speaker
So now that duality is like the system's going, but you got to have, you can't have both parents on the same thing, then there's no,
00:31:36
Speaker
equilibrium of right so the system theory works best when both parents are able to kind of tap into the the dad or the demand to be on a cautious side at some point and then the mom to be in a laissez-faire right then you have balance um talking to a friend the other day and she's uber successful powerful and she has a daughter
00:32:00
Speaker
She's a millionaire.
00:32:00
Speaker
She does well in life.
00:32:02
Speaker
But she said, my daughter, she just doesn't work hard.
00:32:05
Speaker
She's not as hungry as I want her to be.
00:32:07
Speaker
And I said, so why do you think that?
00:32:09
Speaker
She's like, you know what?
00:32:11
Speaker
I think because when it came to love and support and things, she never had to look for it.
00:32:17
Speaker
It was always there.
00:32:19
Speaker
She said, in my life, it wasn't there.
00:32:21
Speaker
I was beaten verbally and physically by family members.
00:32:25
Speaker
I was somewhat, you know, poor.
00:32:28
Speaker
But that challenged me to grow and evolve.
00:32:31
Speaker
So I was just like, damn, that's the duality.
00:32:34
Speaker
That's the balance and people that some people might not have what you have.
00:32:38
Speaker
But that's great.
00:32:40
Speaker
They have a perspective you might need.
00:32:43
Speaker
And so what I'm saying is, is that I love your story and your message so much because I think a lot of people have.
00:32:51
Speaker
been through some of the things you discussed but they don't talk about it because they see it as a negative right they see it as a liability when really is an asset because it's like really how did you and so it's just beautiful when we can just you know tell our stories and you know be ourselves just be that powerful individual like you are and the emotional entrepreneur you know I love that theory because
00:33:17
Speaker
I think we are trying to fit everybody into our perspective, our way of life, et cetera.
00:33:23
Speaker
But you're right, there is so much beauty.
00:33:25
Speaker
That woman's daughter might one day recognize the support that she had, and she might go help others to have the same support she did.
00:33:33
Speaker
And therefore, all of our human experiences from our childhood, et cetera, if we choose to see them, they can become our purpose and move us towards to create greatness in this world, whether
00:33:44
Speaker
it's because of your good fortune, whether it's because of trauma, whether it's because of love or loss, et cetera, whatever it is, you're so right that our individual perspective, if we get the encouragement and the support to put it out there in the world, will help so many other people move forward.
00:34:04
Speaker
Yeah, and it's, you know, my mom would tell me, she told me at a young age, she's like, you can tell your story too soon.
00:34:10
Speaker
And I was like, mom, I hear you, but at some point you have to tell your story.
00:34:13
Speaker
So there's a book by Peter Gerber, he owns like the Dodgers, LA football club, he's a big time Sony guy back in the day.
00:34:21
Speaker
It's called Tell Your Story to Win.
00:34:24
Speaker
So basically in the book, they have a bunch of stories that were told, but actually won them in life, you know?
00:34:31
Speaker
So sometimes your story,
00:34:33
Speaker
I think most times your story is a great gift, right?
00:34:36
Speaker
Yeah, I agree.
00:34:37
Speaker
Like my childhood, not having the support and love I wanted for my family made me support and love everybody else, right?
00:34:44
Speaker
Show up for people, right?
00:34:45
Speaker
The downside was that I didn't know how to show up for myself.
00:34:48
Speaker
And so I had people who had family members show up for them because that was normal for them.
00:34:54
Speaker
So then I learned how to like, oh, that's what taking care of yourself looks like.
00:34:58
Speaker
Oh, that's what loving yourself looks like.
00:35:00
Speaker
I know how to love people, right?
00:35:03
Speaker
Oh, that's what being selfish is.
00:35:04
Speaker
I had a negative connotation to being selfish.
00:35:06
Speaker
You know what I'm saying?
00:35:07
Speaker
Yeah, exactly.
00:35:08
Speaker
It's like perspective.
00:35:10
Speaker
We give things meaning.
00:35:12
Speaker
And I think it's just the human experience in life is such a trip and journey that it is so much uncertainty.
00:35:20
Speaker
We don't know what's going to happen tomorrow.
00:35:21
Speaker
We don't know what's going to happen.
00:35:22
Speaker
We think we do.
00:35:23
Speaker
But...
00:35:25
Speaker
life is what we make it and it's just beautiful where you can be yourself and accept your flaws and your goodness and say, you know what?
00:35:32
Speaker
I love me.
00:35:34
Speaker
I like the body I'm in.
00:35:35
Speaker
I like the mind I have.
00:35:36
Speaker
I'm all right.
00:35:37
Speaker
And that's why I think affirmations are so great, you know, because you got to honestly affirm that no matter what,
00:35:44
Speaker
We're good.
00:35:45
Speaker
I enjoy this conversation with you.
00:35:48
Speaker
I enjoy being on this IG live in this moment.
00:35:50
Speaker
Because I think I was listening to Joe Lo's thing this morning about slowing down and enjoying the journey.
00:35:56
Speaker
So say for instance, you might have, you know, co-workers or a love mate, right?
00:36:01
Speaker
You might love them and care about them, but you don't enjoy them.
00:36:05
Speaker
That's so good.
00:36:06
Speaker
You know?
00:36:07
Speaker
Yeah, that's really good.
00:36:09
Speaker
And I think that that so often plays out, especially in
00:36:15
Speaker
Long term relationships, you know, I've been with my husband for nine years, or my sister who I've obviously known for her whole life, etc.
00:36:23
Speaker
We love them.
00:36:24
Speaker
But because we love them and because they're so integral parts with everything, our houses, our jobs, etc.
00:36:30
Speaker
We forget to enjoy them because they become just the second nature thing that's always next to you.
00:36:37
Speaker
Yeah, and when you learn, when you come from a place of enjoyment, you're dealing with them and learning them in a different tone and angle where I have friends, you know, as a couple, they're fighting over what's right and what's wrong.
00:36:51
Speaker
I say, look, I hear you.
00:36:53
Speaker
That's actually good that you got some challenges in your relationship.
00:36:56
Speaker
There's some adversity.
00:36:57
Speaker
But I say, just enjoy each other.
00:36:59
Speaker
Some people don't have anyone.
00:37:02
Speaker
to enjoy your bicker with, right?
00:37:05
Speaker
Or, you know, I remember when I was complaining about my mom when I was 15 and 16 and a friend of mine said, bro, I don't want to hear that.
00:37:11
Speaker
I lost my mom.
00:37:12
Speaker
Different perspective, right?
00:37:14
Speaker
Makes me think like, what you talking about?
00:37:17
Speaker
I don't have a mom no more.
00:37:18
Speaker
She passed away.
00:37:19
Speaker
So systems theory, right?
00:37:22
Speaker
Perspective, enjoying what you have to appreciate it, to potentially get what you deserve and want.
00:37:29
Speaker
Yeah.
00:37:29
Speaker
I think that's, it's just beautiful when you can come from that place.
00:37:33
Speaker
I'll also say, I think the magic is enjoying it,
00:37:40
Speaker
appreciating it, having gratitude for what's really in your life, you can be in that state and process emotion from a fight with your partner and be like, this really sucks right now.
00:37:51
Speaker
But I also know deep down the truth is that I love and enjoy this person.
00:37:55
Speaker
So it's allowing emotions to come up because
00:37:58
Speaker
your experience with your mom at 16 for your perspective, for your life experience was totally valid, right?
00:38:05
Speaker
But it's allowing ourselves to emotionally process things while seeing the zoomed out bigger picture here and what's really, really important.
Mental Health in Business Success
00:38:13
Speaker
And you're right because life is just perspective.
00:38:17
Speaker
It's all about perspective.
00:38:19
Speaker
But a perspective I do want to hear from you because I got my questions.
00:38:22
Speaker
I can't let you get out of this without telling us because you said something about entrepreneurs making a mental health priority or how they can do that.
00:38:34
Speaker
And then there's something about...
00:38:37
Speaker
you said having an effective plan to promote your brand or business through podcasting.
00:38:43
Speaker
So can you speak at and kind of, you know, piggyback and kind of transfer into like emotional, mental health for entrepreneurs and how that makes sense?
00:38:52
Speaker
Yeah, you know,
00:38:55
Speaker
Mental health in entrepreneurship, as I said earlier, is the reason I'm successful in business.
00:39:00
Speaker
If you look around, you know right now so many people who have the resources, the education, the financial backing, the experience to go and launch their dream today.
00:39:14
Speaker
but they're not because of imposter syndrome, fear, anxiety, not self-love.
00:39:20
Speaker
So really what's holding most people back from starting a business and succeeding in a business is the fear around having to tackle and understand their mental health, their shadow work, their trauma, their toxic patterns, et cetera.
00:39:35
Speaker
So if you want to be in business to
00:39:38
Speaker
Let's just say you want to be in business to literally just make money.
00:39:41
Speaker
That's great.
00:39:43
Speaker
And the one thing that's going to get in your way is your emotional strength.
00:39:48
Speaker
So for me, I was looking around at the market on all these books.
00:39:53
Speaker
There's books on how to make sales.
00:39:55
Speaker
There's books on how to create funnels.
00:39:57
Speaker
There's books on how to be a good leader and hire appropriately, et cetera.
00:40:00
Speaker
But what we're all going through as entrepreneurs is emotional challenges every single day.
00:40:06
Speaker
I say in my book,
00:40:07
Speaker
You can curate your social media.
00:40:10
Speaker
That makes you a social media director.
00:40:12
Speaker
You can close a sale.
00:40:14
Speaker
That makes you a sale director.
00:40:15
Speaker
But walking through the fire, through the emotional fire, makes you an entrepreneur.
00:40:21
Speaker
So that's the difference between
00:40:25
Speaker
being a VP or a creative director or a social media manager, et cetera, and being the entrepreneur.
00:40:32
Speaker
Because my team goes and we have set it up, et cetera.
00:40:36
Speaker
But guess who gets the call when something goes seriously wrong?
00:40:39
Speaker
I do.
00:40:40
Speaker
And so for me, that's why I was looking at all these women, especially in my age, and they were about to start businesses.
00:40:46
Speaker
And I was so excited for them.
00:40:48
Speaker
And I didn't want to be like, warning, this is going to be very emotional and tough.
00:40:52
Speaker
So I wrote the emotional entrepreneur as this
00:40:55
Speaker
support system.
00:40:56
Speaker
It's a guide.
00:40:56
Speaker
It helps them come back to how to kind of change from scarcity mindset to abundance, how to understand uncertainty, how to act despite fear, how to manage anxiety, and how to set yourself up with morning routines, night routines, loving yourself, etc.
00:41:13
Speaker
So that you can pursue your dreams and walk through that fire every single time, head held high.
00:41:21
Speaker
It's fire.
00:41:22
Speaker
And I think
00:41:24
Speaker
That is so, you gotta be able to take the hits.
00:41:26
Speaker
I don't know what movie that's from.
00:41:28
Speaker
You gotta be able to take the hits and move on.
00:41:30
Speaker
That's life, right?
00:41:32
Speaker
But it's not how hard you can hit.
00:41:35
Speaker
It's about how many times you can hit and keep going.
00:41:37
Speaker
But it's so true in a sense of, I remember having my podcast with Podcast One like three years ago and our show producer was saying, I don't want this guest on and I don't want this and I don't want that.
00:41:48
Speaker
I said, I appreciate your opinion.
00:41:50
Speaker
I appreciate what you're saying.
00:41:51
Speaker
But I said, at the end of the day, when this podcast is no longer here or something goes wrong, they're not calling you.
00:41:57
Speaker
It's not your name attached to it.
00:41:58
Speaker
It's mine.
00:41:59
Speaker
So I appreciate what you think and don't think.
00:42:02
Speaker
That's what I think, right?
00:42:04
Speaker
And at the end of the day, I got into like six months later, I went on and did a show and came back and they dropped me out of nowhere.
00:42:11
Speaker
She didn't have to worry about that.
00:42:13
Speaker
She didn't have to discuss and tell people like, yeah, that's what happened to your podcast, right?
00:42:16
Speaker
And so I had to deal with it.
00:42:18
Speaker
And when you learn how to take L's and take the hit,
00:42:21
Speaker
and embrace it even though it's uncomfortable you learn like okay this is part of life this is what it's about let's move forward and figure it out and now i'm probably got like i did 21 episodes of podcast one shots out to them at the time you know they gave an opportunity i'm probably got like you know another 20 on my own right and just using social media and however i use it so you just never know what you are able to do until you go through that fire right amen um
00:42:50
Speaker
But yeah, I really want you to kind of like talk about using podcasting to build your business and platform because that's something was interesting because I ran into some guy on YouTube
00:43:01
Speaker
who has some type of system where he just sends a person on like 50 podcasts, like interviews, to promote their business.
00:43:10
Speaker
And he said eventually email is, eventually if you have products, you get sales.
00:43:16
Speaker
So what is your take on that and how do you see it and what's your perspective on using a podcast platform to increase, enhance, and promote your business?
00:43:25
Speaker
How does that look?
00:43:26
Speaker
Podcasting gave me my career hands down.
Podcasting and Career Growth
00:43:31
Speaker
In my book, The Emotional Entrepreneur, every single lesson is opened by a past OKCIS guest.
00:43:38
Speaker
And these are women that three years ago, there's no way I thought I'd be in the room with.
00:43:44
Speaker
Dr. Sheila Nazarian from the Netflix show is quoted in there.
00:43:48
Speaker
Incredible influencers like JC Marie is in there.
00:43:53
Speaker
It goes on and on and on.
00:43:54
Speaker
And when I launched this book, they rallied behind me because of the connections I made having them on my podcast.
00:44:00
Speaker
You know,
00:44:01
Speaker
Eric, we can attest right now.
00:44:03
Speaker
You and I, if I ever saw you in person, we already have a relationship because of what we're doing right here.
00:44:09
Speaker
If you wanna network in your career, traditionally you would go to conferences, meetups, online groups, et cetera.
00:44:16
Speaker
Or you can start a podcast and have an intimate, vulnerable, real conversation with someone for 30 minutes, 45 minutes, an hour.
00:44:26
Speaker
There is no way in any alternate reality
00:44:30
Speaker
that at that stage in my life, I could have emailed the women that were coming on my podcast and been like, can you go to coffee?
00:44:36
Speaker
I really like you.
00:44:37
Speaker
Can you come to dinner with me?
00:44:38
Speaker
Right?
00:44:39
Speaker
But when I asked, can you come on my podcast?
00:44:41
Speaker
They said yes.
00:44:43
Speaker
And so as a podcaster, if you're thinking about becoming a podcaster,
00:44:47
Speaker
using it to network is one like my sister and I always say podcasting is a scam.
00:44:52
Speaker
Someone's going to figure this out that like all of our girl crushes and our role models all the time.
00:44:57
Speaker
But if you have a podcast, that's one strategy hosting your own.
00:45:00
Speaker
It's great for
00:45:02
Speaker
brand building, creating a really, really authentic, vulnerable relationship with your community.
00:45:08
Speaker
You know, Instagram's amazing, but it's a couple seconds, maybe a couple minutes a day of you where a podcast is really in-depth, long form talking.
00:45:16
Speaker
It creates a connection unlike any other medium.
00:45:18
Speaker
And I always say, don't go into podcasting to make money because the ROI, if you don't choose to figure out ads, is so much greater.
00:45:27
Speaker
So they're starting a podcast, which provides your community a space to really get to know you.
00:45:33
Speaker
It opens the door to garnering up and creating an amazing network that is not just built on professional courtesies or seeing someone at a networking event, but real, real human connection.
00:45:44
Speaker
And then you can start to be a guest on podcasts, which is what I really, you know, said was a real new form of PR.
00:45:52
Speaker
Because it's
00:45:53
Speaker
You can have a product, let's say it's a protein shake, and it can be in Men's Health Magazine.
00:46:00
Speaker
And that's amazing, right?
00:46:01
Speaker
But if you hear the founder on a podcast for 30 minutes to 45 minutes, they have created a bigger imprint in your mind and your subconscious and, you know, et cetera.
00:46:12
Speaker
In this world, we're literally trying to gain people's attentions in three seconds.
00:46:18
Speaker
Somehow, podcasting,
00:46:20
Speaker
has people's attention in a deep, deep way for up to an hour a week.
00:46:26
Speaker
It's a human connection that builds community.
00:46:31
Speaker
That is so wild to me in an age where things are fast and content is spilled out so quickly.
00:46:38
Speaker
And we see how many photos a day as we're scrolling.
00:46:42
Speaker
So if you are a founder, if you have a product, a course, a mission, a story to tell, a book, I believe that getting as a guest on a plethora of podcasts, which is a strategy we work really closely with, with our clients at Scouts Agency, is the most human and vulnerable way to create community and spread your message.
Promoting 'The Emotional Entrepreneur'
00:47:03
Speaker
I mean, I get so many interviews just to talk whatever it is.
00:47:09
Speaker
I actually got a, you know, I had a book that's been out, digital copies been out for almost a year, but now I'm about to do physical copies.
00:47:16
Speaker
So I'm about to go.
00:47:18
Speaker
and get on a few shows, the intentions and space that I created in and it's just beautiful.
00:47:24
Speaker
Like even talking to you is like you're the owner of Scouts Agency.
00:47:27
Speaker
These women been hitting me up.
00:47:28
Speaker
I didn't even hope Tom, you're the owner.
00:47:30
Speaker
So here we go.
00:47:32
Speaker
So where can we get the book, The Emotional Entrepreneur?
00:47:35
Speaker
Where is it?
00:47:36
Speaker
Is it Amazon?
00:47:37
Speaker
Do you have it on your website?
00:47:39
Speaker
How do we get your book?
00:47:40
Speaker
Yeah, you can get it on Amazon or you can just click on my Instagram at Scott Sobel.
00:47:46
Speaker
The link in the bio will send you directly there to purchase it.
00:47:49
Speaker
And so what else do you have coming up?
00:47:53
Speaker
What are you working on?
00:47:54
Speaker
What can people find?
00:47:55
Speaker
I know we're on Instagram, Scott Sobel.
00:47:57
Speaker
Are you on Twitter, LinkedIn?
00:48:00
Speaker
What's the podcast that you, you know, I know it's OKSIS podcast.
00:48:04
Speaker
Yeah.
00:48:05
Speaker
That's podcast, right?
00:48:07
Speaker
Yeah, so OKSys podcast is between me and my sister Mads and we interview different female entrepreneurs, lifestyle, pop culture, mental health, all the things.
00:48:17
Speaker
So it's a little bit more of a
00:48:18
Speaker
silly unfiltered view of what it feels like to be with your family having great conversations so you can go there scout podcast which um has had like a month hiatus after my book launch as i kind of like recalibrate my mind is launching again next week and that's solo episodes about the intersection of mental health and entrepreneurship and i'm starting to bring on guests as well so eric you have to come on my podcast
00:48:46
Speaker
I'm on LinkedIn, but Instagram is like the best place where I put all my content out.
00:48:50
Speaker
Yeah.
00:48:51
Speaker
And yeah, so thank you for your time.
00:48:54
Speaker
Thank you for your energy.
00:48:55
Speaker
Thank you for your intellect.
00:48:57
Speaker
Thank you for your power, your vulnerability.
00:49:01
Speaker
This was a phenomenal episode with a lot of wisdom and spiritual gems and all those things and shouts out to all the business owners, entrepreneurs, women in business, shouts out to all the women in the world.
00:49:16
Speaker
We need our women as much as we need our men.
00:49:18
Speaker
I always say it's a man's world, but it's a woman's universe.
00:49:22
Speaker
I love that.
00:49:23
Speaker
Together we can win it.
00:49:24
Speaker
So thank you once again.
00:49:27
Speaker
Thank you.
00:49:27
Speaker
Before we leave, can you just give us some inspiration or motivation and just a few words that the people can take and, you know, enjoy the rest of their day and evening?
00:49:38
Speaker
Yeah.
00:49:38
Speaker
If there's something that you're thinking about doing, I invite you to end the thinking and take one step of execution today.
00:49:47
Speaker
Wow.
00:49:47
Speaker
That was profound.
00:49:52
Speaker
It's like, what can you say to that?
00:49:54
Speaker
When you're thinking about something you want to do, I think you should end the thinking in just one step.
00:50:00
Speaker
That's why I'm teaching an exercise program, and I'm just telling people to just raise your hand.
00:50:09
Speaker
stop thinking and we're just going to raise our hands today simple baby steps this will be up on my page uh it'll be on my podcast in a few weeks i'll send you the details thanks for everything you're amazing have a wonderful day stay empowered the emotional entrepreneur scott's soul thank you eric bye problem you're welcome peace