The Rockstar CMO Studio: 5 F’in’ Things from the Norwest B2B Benchmark Report

This week, Jeff Clark, former Forrester analyst and now Principal Analyst at Cleantech Insiders, is back from vacation, and he and our host Ian Truscott pull five f’in’ things that caught his eye from the Norwest B2B Sales & Marketing Benchmark Report that they first talked about in their budgeting discussion in episode 280. 

The five discussion points:

1. Sales cycles are getting longer

2. The pressure for buyer urgency

3. Teach your AEs well

4. The pressure is on product marketing

5. The AI revolution is here

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Jeff Clark on LinkedIn

Mentioned this week:

• B2B Sales & Marketing Benchmark Report: Results Revealed - Norwest

• Ian’s column - Tuesday 2¢ - Why Now?

• Jeff’s firm - Cleantech Insiders

• Ian’s firm - Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media - We'll be right back

• Remember The Name (Official Video) - Fort Minor

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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