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The Rockstar CMO Studio: 5 F’in’ Things About Fractional CMOs  image

The Rockstar CMO Studio: 5 F’in’ Things About Fractional CMOs

Rockstar CMO FM
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This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what seems like the second biggest marketing topic right now, behind AI: fractional marketing leadership. 

The tables are turned as Jeff asks Ian for his 5 f’in’ things and they discuss:

  1. Fractional is not Part-time  

  2. The client wants to solve a problem not hire a fractional

  3. Be purposeful fractional 

  4. Be clear about the problem you solve

  5. Flexibility is a feature, not a bug

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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