This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what seems like the second biggest marketing topic right now, behind AI: fractional marketing leadership.
The tables are turned as Jeff asks Ian for his 5 f’in’ things and they discuss:
Fractional is not Part-time
The client wants to solve a problem not hire a fractional
Be purposeful fractional
Be clear about the problem you solve
Flexibility is a feature, not a bug
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week:
Ian’s post - Fractional is Just Part-Time - Right?
Rockstar CMO:
The Beat Newsletter that we send every Monday
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Part-Time Lover - Steve Wonder
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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