This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.
As a reminder, our 5 F’in’ Marketing Fundamentals are:
The Masterplan
The Knowledge
The Story
The Campaign
The Machine
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week:
Rockstar CMO:
The Beat Newsletter that we send every Monday
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Are 'Friends' Electric? - Tubeway Army / Gary Numan
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