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The Rockstar CMO Studio: AI and our 5 F’in’ Fundamentals image

The Rockstar CMO Studio: AI and our 5 F’in’ Fundamentals

S1 E289 · Rockstar CMO FM
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0 Plays29 days ago

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them. 

As a reminder, our 5 F’in’ Marketing Fundamentals are:

  1. The Masterplan

  2. The Knowledge

  3. The Story

  4. The Campaign

  5. The Machine

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

The Links

The people:

Mentioned this week:

Rockstar CMO:

Track List:

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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