The Rose & Rockstar: Has Marketing Lost Its Creative Heart?

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared about losing creativity in B2B marketing on Goldenhour, a LinkedIn Live event with Anthony Kennada, founder of Audience Plus and three-time CMO.

Some key points from the discussion:

• Data and processes are overshadowing creativity in marketing.

• Many marketers are leaving the profession due to a lack of creativity.

• AI is not solving the problem.

• Precision in marketing can lead to mediocrity.

• Marketers are focusing on efficiency rather than emotional connection.

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week

• LinkedIn live event - Goldenhour: The Paradox of Content Marketing in the AI Age: Humanity Over Speed

• Robert’s Lens Newsletter

• Valuable Friction - Robert Rose

• Robert’s new relaunched website: Robertrose.net

• Robert’s firm - Seventh Bear

• Ian’s firm - Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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