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Rockstar CMO Studio: Marketing in the STARS image

Rockstar CMO Studio: Marketing in the STARS

S1 E293 · Rockstar CMO FM
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This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders. 

STARS is an acronym for the five common situations marketing leaders may find themselves moving into: Startup, Turnaround, Accelerated growth, Realignment, and Sustaining success. 

In his book The First 90 Days, which is obviously focused on executives entering a business, rather than specifically a marketing leader, Watkins describes these as the characteristics and challenges of, respectively, launching a venture or project; saving a business or initiative that’s in serious trouble; dealing with rapid expansion; reenergizing a once-leading company that’s now facing problems; and following in the footsteps of a highly regarded leader with a strong legacy of success.

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