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00:00:01
Why You Should be Feeding Your Solar Leads Bacon - Josiah Atkins
65 Plays3 years ago
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Transcript
Introduction and Purpose of the Podcast
00:00:03
Speaker
Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
Speaker
I went from $50 in my bank account and struggling for groceries to closing 150 deals in the year and cracking the code on why sales reps fell.
00:00:19
Speaker
I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals.
00:00:31
Speaker
What is a solopreneur, you might ask?
00:00:33
Speaker
A solopreneur is a new breed of solopro that is willing to do whatever it takes to achieve mastery, and you are about to become one.
Meeting Josiah Atkins and Marketing Journey
00:00:42
Speaker
What's going on, solopreneurs?
00:00:43
Speaker
We are back with another episode, and I'm super excited today because we have got the marketing expert in the house, the lover of bacon, Mr. Josiah Atkins.
00:00:54
Speaker
Thanks for coming on the show with us, finally, Josiah.
00:00:57
Speaker
Yeah.
00:00:58
Speaker
Thanks for having me, Taylor.
00:00:59
Speaker
It's nice to talk to you, not in a really loud piano bar.
00:01:04
Speaker
Yeah, exactly.
00:01:05
Speaker
Yeah.
00:01:06
Speaker
We hung out here at SolarCon a little bit back and yeah, we first got, I think it's probably the first time we ever talked was in the piano bar, right?
00:01:14
Speaker
Yeah.
00:01:15
Speaker
I think we met before that.
00:01:16
Speaker
We started our relationship screaming at each other.
00:01:19
Speaker
So that was...
00:01:21
Speaker
always a good start off to a screaming start it was good and it was tough i feel like both of us have maybe quieter voices so for us we were just trying to blow our voices out in the piano bar and i told you that i had to do a podcast the next day so i came on so anyone that listens to those podcasts my voice is a little hoarse that's probably why it's because me and josiah we needed to have a good conversation but we had to scream to do it yeah so uh
00:01:47
Speaker
Some people were born with a silver spoon in their mouth.
00:01:50
Speaker
I was born with whatever spoon makes you sound like you're mumbling.
00:01:53
Speaker
So, um, no, I'm with you on that, but look at us.
00:01:58
Speaker
We're both doing podcasts.
00:01:59
Speaker
So that just shows that you don't have to have, you know, a golden voice to do this stuff.
00:02:03
Speaker
Just going to hop on a mic and look pretty.
00:02:06
Speaker
Yeah, exactly.
00:02:08
Speaker
Most important.
00:02:09
Speaker
No, we're excited today because you should know Josiah at this point.
00:02:13
Speaker
If you do not, let him know.
00:02:14
Speaker
And then we need to bump up at his marketing campaigns or something because hopefully the entire solar industry has heard of Josiah.
00:02:21
Speaker
But he's been running his Solar Legion agency for three years now, right?
00:02:26
Speaker
Yep.
00:02:26
Speaker
Is that right?
00:02:26
Speaker
Three years.
00:02:27
Speaker
Okay.
00:02:28
Speaker
Three years this month.
00:02:28
Speaker
Okay.
00:02:30
Speaker
And yeah, and we're just talking, I did a podcast for his show as well.
00:02:34
Speaker
So we're going to, you can go check that out.
00:02:36
Speaker
We'll link to it.
00:02:38
Speaker
I guess that is if his show drops first, but we'll see.
Josiah's Entry into Solar Sales
00:02:42
Speaker
Anyways.
00:02:43
Speaker
Yeah, figure out which one comes out first.
00:02:45
Speaker
But we're just talking on that and three years, that's a long time for a solar legion company, right?
00:02:50
Speaker
I mean, not many people, you see guys popping up over and over and they're two months into it and then they're dropping like flies.
00:02:58
Speaker
So I guess, I don't know, we'll get into that.
00:03:01
Speaker
But before that, do you want to give us a little intro?
00:03:03
Speaker
And I know you started on the doors, Josiah.
00:03:06
Speaker
So do you want to tell our solopreneurs how you transitioned over into your solar legion and just kind of how you got started?
00:03:13
Speaker
Started solar and all that good stuff.
00:03:15
Speaker
Yeah.
00:03:16
Speaker
Um, quick little story.
00:03:19
Speaker
You know, my, my career in sales started, I was a young Bible college student.
00:03:25
Speaker
My, uh, stepdad ended up losing his job.
00:03:30
Speaker
And because of our tax bracket, I couldn't qualify for any sort of financial aid.
00:03:35
Speaker
Uh, Dave Ramsey always told me that was bad.
00:03:40
Speaker
didn't want to go into debt to go to college to do something.
00:03:43
Speaker
I wasn't even sure what I wanted to do.
00:03:45
Speaker
Um, so I started applying around at jobs, um, applied at Cracker Barrel.
00:03:50
Speaker
They turned me down and said they found a more qualified dishwasher.
00:03:54
Speaker
Um, so I answered the sketchiest ad in the world on Craigslist and ended up selling water softeners in home for a water softener company.
00:04:04
Speaker
Um,
00:04:05
Speaker
Did that for a while.
00:04:08
Speaker
Um, those were kind of like preset warm, semi sketchy appointments.
00:04:14
Speaker
Uh, like most people were like, Oh, you're from the state, right?
00:04:18
Speaker
No, I'm not from the state.
00:04:20
Speaker
Like I'm here.
00:04:21
Speaker
So I did that for, um,
00:04:25
Speaker
You know, about a year, that was a pretty cool job.
00:04:28
Speaker
I would, I would take appointments in the evenings and then I was doing a construction job in the daytime and I was hustling because I met this pretty girl and wanted to marry her.
00:04:40
Speaker
So later that year I ended up marrying her.
00:04:42
Speaker
The construction job I had went out of business for tax fraud.
00:04:47
Speaker
And I think some rules changed around the FTC and the call room of the water softening company became illegal very fast.
00:04:56
Speaker
So our lead flow kind of dried up.
00:04:59
Speaker
So I got a job knocking doors for our local cable company, Time Warner.
00:05:05
Speaker
And I thought like, wow, this is amazing.
00:05:07
Speaker
I can just work.
00:05:09
Speaker
I can just go set my own appointments.
00:05:11
Speaker
Like,
00:05:12
Speaker
Like that was such an amazing thing too.
00:05:14
Speaker
It's funny, like people are like, I don't wanna knock doors.
00:05:16
Speaker
And I was like, wow, I can just go get appointments whenever I want to, this is great.
00:05:21
Speaker
And ended
Overcoming Challenges in Solar Sales
00:05:23
Speaker
up knowing a guy from church that did satellite TV.
00:05:26
Speaker
So got into that for some years.
00:05:29
Speaker
Got a little tired of door knocking, talked my way into an account managing job for train, the air conditioning company doing like account, basically account management work for their like parts and equipment stores.
00:05:43
Speaker
So I would sell equipment to contractors.
00:05:45
Speaker
And then the owner of my old satellite TV company got in touch with me.
00:05:50
Speaker
I was like, Hey man, like,
00:05:52
Speaker
we started doing solar.
00:05:53
Speaker
There's kind of some crazy money.
00:05:55
Speaker
And I was like, I was like, yeah, he's just trying to sell me.
00:05:58
Speaker
Like I've got a pretty good thing going.
00:06:00
Speaker
And then he sent me a picture, I think of one of his checks he was giving to a rep and I was like, okay, let's talk.
00:06:06
Speaker
So I worked for him kind of like part-time and at this, and this was probably four plus years ago at this point.
00:06:20
Speaker
Um,
00:06:22
Speaker
And where were you at?
00:06:23
Speaker
North Carolina.
00:06:24
Speaker
Yeah.
00:06:25
Speaker
So North Carolina market.
00:06:26
Speaker
So North Carolina, I always thought was a pretty decent market because it wasn't saturated.
00:06:31
Speaker
Good, solid electricity rates.
00:06:34
Speaker
People are not skeptical of solar, but not so burnt out because it's been overdone.
00:06:43
Speaker
I do think it is.
00:06:45
Speaker
There's more going on.
00:06:46
Speaker
There was a little bit of South Carolina has a crazy state tax budget.
00:06:52
Speaker
credit rebate a lot of people go there and sell it the wrong way north carolina had a little five thousand dollar check from the utility company which was nice okay um when when you have it but the uh yeah it was fun so basically you know i'd done satellites and cable for you know almost five years collectively and then going back and seeing solar um
00:07:18
Speaker
you know, kind of just opened my eyes.
00:07:20
Speaker
You could make so much money for like just a little more time than it took you to do like a, like a satellite sale, right?
00:07:26
Speaker
Like kind of nuts, but then you had to wait 60 days to get paid.
00:07:33
Speaker
Yeah.
00:07:34
Speaker
I had a two-year-old, one-year-old, two-year-old.
00:07:39
Speaker
I can't remember how, how old Jeremiah was at the time.
00:07:41
Speaker
And I had twins on the way.
00:07:44
Speaker
And I remember it was really cold and we had an ice storm or something like that.
00:07:49
Speaker
And I was just, I did not want to door knock.
00:07:52
Speaker
I was like, I'm too old for this.
00:07:55
Speaker
I'm tired.
00:07:55
Speaker
Like, you know, I was just having one of those bad days on the doors.
00:07:58
Speaker
I think I didn't afford my cancel for me.
00:08:00
Speaker
And I remember getting on my phone and just going in one of the Facebook groups.
00:08:03
Speaker
Yeah.
00:08:05
Speaker
Um, you know, basically, you know, can anybody help me with Legion?
00:08:11
Speaker
And I got introduced to this guy.
00:08:13
Speaker
He set me up with a three month contract.
00:08:17
Speaker
Um, and over the next three months, I spent about $5,000 to acquire three whole leads.
00:08:26
Speaker
Wow.
00:08:26
Speaker
Not, not three leads a month, not three leads every two months, but three, one lead per month.
00:08:33
Speaker
One lead a month.
00:08:34
Speaker
That's awesome.
00:08:36
Speaker
Hopefully you had a hundred percent close ratio.
00:08:38
Speaker
I had a zero percent.
00:08:40
Speaker
Uh, one lady spoke Spanish.
00:08:42
Speaker
I could not, uh, I actually got to a point where I could sell cable TV in Espanol, but, uh, it's very broken English, but we could communicate with each other.
00:08:53
Speaker
Yeah.
00:08:53
Speaker
And, uh,
00:08:55
Speaker
But I never got to that point with solar.
00:08:58
Speaker
One was an old lady who didn't qualify for the tax credit that didn't want to get off the phone with me.
00:09:02
Speaker
And the other was just a dead number.
00:09:05
Speaker
I'd kind of done it without talking to my wife before.
00:09:09
Speaker
So I was kind of...
00:09:11
Speaker
I knew it was going to work.
00:09:13
Speaker
So like, I just kind of was like, well, she'll be really happy.
00:09:16
Speaker
Like once it's working and I'm not door knocking anymore, did not work at all.
00:09:21
Speaker
Maxed out a credit card, kind of got in trouble over that one.
00:09:25
Speaker
You know, I just said to myself,
00:09:28
Speaker
I'm going to have to figure out how to do this myself.
00:09:32
Speaker
I started taking, watching a lot of YouTube videos, bought multiple, multiple, multiple courses.
00:09:41
Speaker
Um, I went back to,
00:09:44
Speaker
In 2019, I spent $30,000 on like courses and education stuff like from, so I was just consuming knowledge at like this rapid rate, but I found something I really liked and I really enjoyed.
00:10:00
Speaker
Um, and I was learning and I basically got to a point where
00:10:07
Speaker
I was only going to appointments I'd booked from my online leads.
00:10:12
Speaker
And I remember kind of being told like, hey, our culture is you doorknock.
00:10:25
Speaker
And somehow the tone from that conversation changed from that to me being paid some compensation to run marketing.
00:10:36
Speaker
for the entire company, like the tone of that conversation.
00:10:38
Speaker
Like I thought I was going to be fired because I wasn't door knocking anymore.
00:10:43
Speaker
And so like time went on and, you know, I started realizing, you know, this is stuff I really enjoyed, stuff I really wanted to do.
00:10:52
Speaker
I wanted to create, you know, something that I owned, my business.
00:10:55
Speaker
I was really
Success with Prospect Bacon Agency
00:10:56
Speaker
afraid of a non-compete, so I didn't want to go and start my own thing.
00:11:00
Speaker
to compete with the company I was at.
00:11:02
Speaker
But I realized what I could do is marketing because I enjoyed it.
00:11:06
Speaker
I was always more creative.
00:11:07
Speaker
You see the guitars on the wall.
00:11:08
Speaker
There's three more right here on the walls.
00:11:12
Speaker
And so I found a place where kind of like my years of direct sales experience and my creative side could like meet up and do something cool.
00:11:19
Speaker
And it was like kind of like this weird moment of like,
00:11:24
Speaker
a lot of my favorite things are combining and I can make a living doing it.
00:11:27
Speaker
So if I can do it for one company, why not 10?
00:11:31
Speaker
And so I started kind of went off, did our own thing, started building the name of Prospect Bacon, realized everybody hated Legion people for the same reason, you know, I had a bad experience.
00:11:47
Speaker
with Legion people.
00:11:49
Speaker
And the story there is a lot of people go buy a course and start a business just like I did.
00:11:56
Speaker
But what they don't do is they don't keep learning.
00:11:58
Speaker
They don't evolve beyond that point.
00:12:02
Speaker
You know, it's like, it's like the sales guy that comes in for the interview, Taylor, and he's watched the Wolf of Wall Street one time.
00:12:09
Speaker
And like, he just tries to do sell me this pen over and over again.
00:12:13
Speaker
And the interview it's like, okay, cool.
00:12:15
Speaker
Well, you know, this one thing, but
00:12:19
Speaker
And you actually sell a lot of marketers, you know, write one good ad or have one good campaign or one good funnel.
00:12:25
Speaker
And what do you do when that wears out?
00:12:29
Speaker
Yeah, it's true.
00:12:31
Speaker
And so, you know, three years later, Prospect Bacon, you know, we have over 34 brands.
00:12:39
Speaker
Full-time team members at Prospect Bacon, over 150 clients.
00:12:44
Speaker
So we're running over 200 marketing campaigns right now, probably managing $1.5, $1.6 million of advertising a month, all in solar.
00:12:55
Speaker
That's awesome.
00:12:58
Speaker
It's a journey, man.
00:13:00
Speaker
It's, it's not, um, if anybody's ever been on a sales call with me and sorry, you've probably have heard this before, but you know, literally the bar and solar marketing solo, all I had to do is keep getting up out of bed every day.
00:13:13
Speaker
And here we are.
00:13:16
Speaker
Three years later.
00:13:18
Speaker
That's true.
00:13:19
Speaker
Well, that's awesome.
00:13:20
Speaker
And no, I mean, big kudos to you for all the success you've had.
00:13:23
Speaker
We were just talking on your podcast, actually, just, you know, about the consistency aspect.
00:13:29
Speaker
I think that's a big part of your success is all these fly by the night lead gen companies.
00:13:34
Speaker
Just come up, try to do it, have success with one company.
00:13:37
Speaker
And then that's kind of it.
00:13:39
Speaker
And I actually I'm kind of in the same boat as you're as who you're talking about, because I don't know if I told you this, Josiah, but I sort of thought about starting a lead gen company.
00:13:48
Speaker
because I took one of those courses and I got some pretty good results for myself and for like one other person in my company.
00:13:57
Speaker
So I'm like, oh, I'm an expert at this.
00:13:59
Speaker
I'm going to start my own company.
00:14:00
Speaker
I'm going to be a millionaire, never knock a door again.
00:14:03
Speaker
But then my company was still sending me out to knock.
00:14:06
Speaker
I still was running a team.
00:14:08
Speaker
And then these ads started tanking.
00:14:10
Speaker
I wasn't getting results.
00:14:11
Speaker
I didn't know how to adjust the copy and the image and all that.
00:14:13
Speaker
And so I'm like, well, huh, this is a lot harder than I thought.
00:14:17
Speaker
Maybe I should like, I don't know, take another course or something besides this before I start to charge people for this when I don't even know if it works.
00:14:26
Speaker
So and I saw all the all the dirt that people were digging up on these crappy lead gen people.
00:14:31
Speaker
So I'm like, I don't know if I want my name to be thrown out there in that mix of people that screwed someone over and didn't get them results.
00:14:38
Speaker
So maybe I should take a step back.
00:14:40
Speaker
And then that was kind of the end of me trying to start my own lead gen company.
00:14:45
Speaker
But but I know what you're saying.
00:14:48
Speaker
And so when you started it, you were never really thinking that you would start a company out of it.
00:14:52
Speaker
You were just kind of thinking for your own leads and your own sales.
00:14:56
Speaker
And then it was your company that came to you after that.
00:14:58
Speaker
Is that right?
00:14:59
Speaker
Yeah.
00:15:00
Speaker
I mean, I was just, it was kind of this thing where, you know, for a while I would knock while my ads were knocking, right?
00:15:09
Speaker
Like I just remember being so obsessed with the fact that
00:15:13
Speaker
Cause I put this little calendar at the end of my ad where people could book their own appointment after they filled out the form.
00:15:20
Speaker
I thought I was so smart.
00:15:21
Speaker
Turns out, you know, everybody in the world did something similar to that.
00:15:27
Speaker
But I just remember, like, I think the first ad I ever created, I spent $40 and I
00:15:38
Speaker
booked an appointment with like a 17 KW system.
00:15:41
Speaker
And it was just like, I'm going to be rich.
00:15:46
Speaker
Like I've changed the world forever.
00:15:50
Speaker
And then I went like another 800 bucks without like ever seeing another lead.
00:15:53
Speaker
It was like, okay, I guess I have more, more learning to do.
00:15:57
Speaker
But my ad connected with that, like one person super well.
00:16:01
Speaker
Um,
00:16:03
Speaker
And so like a lot of it's just adjusting, learning, keeping going, but like, yeah, I mean, my trajectory, I thought I was kind of grow with the company where I was at.
00:16:14
Speaker
I didn't look that far down the road, but I was just kind of imagining all the overrides I was going to get from all the sales from my amazing marketing campaign.
00:16:23
Speaker
Yeah.
00:16:23
Speaker
Wow.
00:16:24
Speaker
you know, maybe I could work eight to five.
00:16:27
Speaker
I wouldn't have to work late in the evenings anymore and be home for dinner and all that, all that good stuff.
00:16:34
Speaker
Yeah.
00:16:34
Speaker
That's funny.
00:16:35
Speaker
Well, it's crazy how you spent all this money, got three leads, didn't close any of them after three months.
00:16:42
Speaker
Like most people just throw in the towel after that and, uh, you know, give up, never do it again.
00:16:48
Speaker
So what do you think it was that made you keep going?
00:16:50
Speaker
Did you see other people having results?
00:16:53
Speaker
You're like, all right, if people wouldn't do this, there must be a way or like what, what made you keep going when it was such terrible results in the beginning?
Motivations and Business Growth
00:17:01
Speaker
I got really, it's really, it's really funny.
00:17:05
Speaker
Like, I think there were two things.
00:17:07
Speaker
I mean, a little after that I'd kind of started investing.
00:17:13
Speaker
I invested in, um, like Ryan Steumann's coaching program.
00:17:19
Speaker
And so I saw all these other people and I was like, well, I know online works.
00:17:25
Speaker
Like I see all these other industries doing it.
00:17:30
Speaker
Um,
00:17:31
Speaker
But I kind of saw it as a way to multiply my time was really what made me really honed in on it.
00:17:39
Speaker
Like the fact that I can go door knock and my ads can still produce leads because I was, I was really trying.
00:17:47
Speaker
I had a certain revenue goal.
00:17:48
Speaker
I was really trying to hit.
00:17:49
Speaker
I knew I needed a certain amount of leads and appointments and
00:17:55
Speaker
And marketing was how I was going to hit the revenue numbers.
00:17:58
Speaker
I was trying to be the top rep, but I wanted to get there with a little bit of ad magic.
00:18:05
Speaker
That was really my thing.
00:18:07
Speaker
And as far as giving up the towel, I think I had... There's some... I'm going to butcher this quote terribly, and you may have heard it, Taylor, but there's a quote about...
00:18:19
Speaker
you know, once people get, you know, older than like, I think it's six or seven years old, it takes either an insane amount of motivation or like a life altering event to put real change into their lives.
00:18:37
Speaker
Like our, our brain just responds to things differently.
00:18:43
Speaker
Yeah.
00:18:44
Speaker
Um,
00:18:45
Speaker
And so, I mean, that's why you have a lot of grownups that have, you know, when they get angry, they're no different than, you know, the, the third, the three-year-old twins I'm raising in the other room.
00:18:55
Speaker
Right.
00:18:56
Speaker
Like a lot of, we don't like grow beyond that.
00:19:00
Speaker
And so for me, like that life altering moment was, you know, I, I had to, I
00:19:07
Speaker
uh, I had two twins, I had a set of twins on the way, my, my boys.
00:19:12
Speaker
Yeah.
00:19:13
Speaker
And one of them was actually born with a pretty kind of severe medical condition, which would prevent him from walking.
00:19:21
Speaker
And so in my head, I knew I wanted him to have the best care he could have.
00:19:29
Speaker
And that was the financial motivator that got me, you know, that, that,
00:19:34
Speaker
that no conference, that no self-help book, that no course, that no sales manager could ever bring out of me.
00:19:43
Speaker
Like it was almost just like,
00:19:46
Speaker
I picked the worst time in my life to start a business and to go, I mean, my twins were probably, you know, by that summer, like I had started prospect bacon when it was in that full time.
00:19:59
Speaker
And it was kind of, I, it was this kind of urge or drive that was like, I had, this has to happen.
00:20:06
Speaker
I have to make this happen.
00:20:08
Speaker
I like family needs this to happen.
00:20:10
Speaker
And then it was kind of this weird moment of almost, you know, my back was never,
00:20:17
Speaker
white against the wall.
00:20:18
Speaker
Like we had some months where it was like, Oh, are we going to pay?
00:20:21
Speaker
How are we going to pay bills?
00:20:23
Speaker
But you kind of just go out and, and you make it happen.
00:20:26
Speaker
And I remember I actually started my business before I got to get on a client before I even officially started my business.
00:20:33
Speaker
Like I was, it was like, all right, I'm ready to work with you.
00:20:36
Speaker
And I was like, all right, let me figure out how to set up a PayPal account to take your money.
00:20:41
Speaker
Yeah.
00:20:43
Speaker
It's just probably really reassuring for him to hear.
00:20:46
Speaker
Well, that's the best way to start is you don't even know how to set it up and people are coming to you.
00:20:51
Speaker
You're like, all right, sweet.
00:20:52
Speaker
Figure this out on the way.
00:20:54
Speaker
Yeah, that's how it goes.
00:20:56
Speaker
So how did you get?
00:20:57
Speaker
Well, speaking of your first client, how did you get your first client?
00:21:00
Speaker
And yeah, was it just like social media or did someone come to you or how did that first client happen?
00:21:05
Speaker
Yep.
00:21:06
Speaker
I had a really good friend who was in Ryan Steeman's program with me.
00:21:11
Speaker
He's now his VP of sales, Drew B. Wilson.
00:21:16
Speaker
But he and I kind of joined Ryan's program at the same time.
00:21:20
Speaker
And I'd kind of been talking to him about what I was wanting to do.
00:21:23
Speaker
And he was like, Hey, there's a solar guy.
00:21:25
Speaker
He's joined a apex Ryan's program.
00:21:28
Speaker
He's interested in doing some marketing.
00:21:30
Speaker
I told him you'd probably be interested in doing it for him.
00:21:33
Speaker
Like for, you know, not much money since you're like not really taking on clients.
00:21:38
Speaker
And it just kind of,
00:21:40
Speaker
It kind of happened.
00:21:41
Speaker
It was a little bit of networking, a little bit of opportunity, being in the right place at the right time with the right skills.
00:21:49
Speaker
I'm trying to remember that client was, I think, right outside of Bay Area, California.
00:21:59
Speaker
It's funny, I'd only run ads in North Carolina.
00:22:03
Speaker
I never ran in California.
00:22:05
Speaker
Two very different markets.
00:22:06
Speaker
He was a client for...
00:22:11
Speaker
like years and years until he went somewhere.
00:22:14
Speaker
I think he got company provided leads or something like that, but, um, that's awesome.
00:22:19
Speaker
And then was it kind of like a trickle down effect?
00:22:22
Speaker
Did it start pouring in after that or did it take a while to build up to get multiple clients?
00:22:26
Speaker
It grew a while.
00:22:30
Speaker
We grew to about 30 clients by the end of 2019.
00:22:34
Speaker
There was a brief time where I actually lost my Facebook profile because I switched internet companies and they shut it down.
00:22:42
Speaker
Yeah.
00:22:42
Speaker
So much of what Prospect Bacon and I've done has been, you know, based off of Facebook and like word of mouth and groups, people tagging me and just talking to people.
00:22:53
Speaker
And so we actually had a rough couple of months and then we started building a lot of momentum, like right up to COVID.
00:23:02
Speaker
And then it was really strange, probably for the first three months after COVID, everybody was kind of just like,
00:23:09
Speaker
shocked like nobody knew really what to do and then people were like well we've got to do legion we've got to do legion and so we just kind of our revenue from the beginning of 2020 to the end was like a 700 increase like in almost like
00:23:28
Speaker
Like everybody's like, yeah, I really loved how you like build a good reputation.
00:23:32
Speaker
You've done the right thing.
00:23:33
Speaker
You've grown real slow.
00:23:34
Speaker
And I was like, I don't know what slow is.
00:23:37
Speaker
I don't want to do any more than 700%.
00:23:39
Speaker
Like I will never do that again.
00:23:41
Speaker
I'll stop running ads.
00:23:42
Speaker
I'll stop taking clients.
00:23:47
Speaker
That's never going to happen again.
00:23:48
Speaker
Was that stressful for you?
00:23:49
Speaker
Were you like kind of freaking out with all these new clients or did you already have a team built up to handle this volume and everything?
00:23:55
Speaker
It was building a team.
00:23:58
Speaker
I think something really interesting for me was how fast I went from being kind of like a freelancer guy working on everything to learning how to manage people, learning how to run a business, learning how to be a CEO, learning how not to be stupid with your taxes or how not to be stupid by paying too much taxes.
00:24:19
Speaker
And it was literally just everything was learning and
00:24:24
Speaker
on the fly, but I, I finding mentors was pretty important to me and it, it helped me, you know, I missed a lot of mistakes by having mentors that I definitely would have made if I had, you know, tried to go it alone.
00:24:39
Speaker
Yeah.
00:24:40
Speaker
For sure.
00:24:41
Speaker
No, I think that's so important and something that we talk about on the podcast all the time.
00:24:45
Speaker
Just finding someone that's been there, done that.
00:24:48
Speaker
And it's really, it's just going to shortcut your results, right?
00:24:51
Speaker
I mean, people want quick results and that's the best way to do it.
00:24:54
Speaker
And you got to spend money to get good coach, good, good mentors.
00:24:59
Speaker
So I think that's a really important point for anyone that whether it's selling solar or trying to learn marketing legion,
00:25:06
Speaker
Got to find those good mentors.
00:25:08
Speaker
And something I wanted to ask you about, Josiah, we've, I've been reading Michael O'Donnell's new book.
00:25:15
Speaker
I don't know how, I don't know how well you know him, but he kind of has this controversial thought on just like online legion that he pretty much hates it and says it's like the lazy man's way out of a
00:25:28
Speaker
like the lazy man's way of doing solar and that it doesn't work because you go there and people just want more and more quotes.
00:25:36
Speaker
They're just clicking on, you know, different buttons to get more quotes.
00:25:39
Speaker
And so what would you say to that?
00:25:41
Speaker
Have you seen in your experience?
00:25:43
Speaker
And I don't 100% agree with them, by the way.
00:25:45
Speaker
I think, you know, I think there's guys that can.
00:25:49
Speaker
Maybe do both, but I don't know.
00:25:50
Speaker
What would you say?
00:25:51
Speaker
Would you say that there's a lot of times it's just like lazy sales reps reaching out and trying to get through on a bone or do you see guys that are working hard doing this, but what's your, what's your response to Mr. Michael O'Donnell?
00:26:02
Speaker
My first response is a bit of mild offense.
00:26:05
Speaker
I think I have a signed copy.
00:26:08
Speaker
on my bookshelf and helped him carry a few of those boxes into his book signing.
00:26:12
Speaker
So, um, I should go read that chapter.
00:26:17
Speaker
You know, uh, I, I do think a lot of people view Legion as a shortcut and, and it's not, it's really not a shortcut.
00:26:25
Speaker
It is a absolute, you have to build out a whole, you know, if you're a solo sales rep, you better have time devoted.
00:26:33
Speaker
You better have a process for working.
00:26:36
Speaker
leads because, you know, I don't care who your lead gen provider leads, like leads are not this magical end all be all solution where you can just go and barely call them, barely text them, show up and close more deals than you've ever had in your life.
00:26:54
Speaker
Like, you know, I think, you know, getting a good internet lead is a lot like knocking on a door of a homeowner.
00:27:03
Speaker
That makes over a hundred thousand dollars a year has a seven 50 plus credit score and has a South facing roof.
00:27:09
Speaker
Right.
00:27:10
Speaker
Like how do you handle that conversation?
00:27:12
Speaker
Um, cause Taylor, I'm sure you have gone to an appointment, um, set by a bad setter before.
00:27:20
Speaker
Yeah.
00:27:22
Speaker
And a good setter.
00:27:23
Speaker
So there is a difference in the way leads are set and talked to and handled.
00:27:31
Speaker
Our biggest client spends over $250,000 a month.
00:27:37
Speaker
on their ad budget.
00:27:39
Speaker
Um, I think they would probably have something to say about Mr. O'Donnell's quote.
00:27:45
Speaker
I do think a lot of people view it as like a shortcut or being lazy, but like, it really takes, if you're going to build it out for your business, you need a call team.
00:27:56
Speaker
You need a process for working old leads.
00:27:59
Speaker
Like it's a lot of work.
00:28:02
Speaker
Um, and,
00:28:05
Speaker
I don't know if I agree a hundred percent with it being the lazy way, but I think if a sales rep thinks he can go spend, you know, $3,000 a month and never knock a door again, he's probably not, uh, has a little bit of wrong expectations there.
00:28:23
Speaker
Um, like we said, we wouldn't talk about numbers.
00:28:26
Speaker
So I'll stay away from numbers.
00:28:29
Speaker
Yeah.
00:28:29
Speaker
No, we can talk some numbers, but no, I'm, I agree with you.
00:28:33
Speaker
I think, you know, I'm sure there are, there's definitely lazy reps out there just trying to find shortcuts, just like in anything.
Lead Generation Strategies and Mindset
00:28:40
Speaker
But, um, I mean, obviously you'd be, if this stuff wasn't working and you guys weren't having killer results, then, um, then you'd be out of business too.
00:28:49
Speaker
Your thoughts, Josiah, is when I first started doing a little bit of lead gen, you could go on Facebook, just launch these Facebook ad campaigns and get tons and tons of leads quick.
00:29:02
Speaker
But what I started realizing that a lot of these leads were just crap.
00:29:05
Speaker
I call them and they're renters or they're in apartment complexes.
00:29:10
Speaker
And that's kind of been my experience is there's a lot of people just running up these Facebook ad campaigns.
00:29:15
Speaker
And they post these Facebook leads for 50 cents per lead, like these insane, insane numbers.
00:29:22
Speaker
But it's like, okay, well, what are they actually converting?
00:29:25
Speaker
Are they good leads?
00:29:27
Speaker
And so what's your thought on that?
00:29:28
Speaker
I guess, first of all, do you guys use Facebook?
00:29:30
Speaker
And then, I don't know, in your opinion, what's better, like volume leads or quality leads?
00:29:35
Speaker
What's your thoughts on that?
00:29:37
Speaker
On that, Taylor, I think a lot of people want volume when they have quantity and then they want quantity when they have, or quality when they have volume.
00:29:50
Speaker
And what I mean by that is like,
00:29:53
Speaker
It's not quite grass is always greener, but something like we do in like our survey that, you know, homeowners go through and they're filling out our form.
00:30:04
Speaker
Like we're finding out, are they a homeowner?
00:30:07
Speaker
Are they a renter?
00:30:08
Speaker
We're finding out, you know, are they in a,
00:30:11
Speaker
like a mobile home or like a home on a solid foundation.
00:30:15
Speaker
We're finding out what their average estimated credit score is.
00:30:18
Speaker
We're finding out what their average electrical bill is.
00:30:21
Speaker
We're pretty much asking every question to DQ them other than do they qualify for the tax credits?
00:30:30
Speaker
other than income.
00:30:32
Speaker
And so, you know, I've had clients come to me and be like, Hey, so-and-so is posting this in a group or my buddy said he's getting like $5 solar leads.
00:30:44
Speaker
And like, you know, I can walk them back through the questions and it's like, well, Hey, if we counted, you know, all these renters as leads, like your cost per lead would have been like $12, but like,
00:30:59
Speaker
we're disqualifying renters.
00:31:03
Speaker
We're not using ads that say free solar or get paid $5,000 to go solar.
00:31:11
Speaker
Like kind of some of those scammy or tactics.
00:31:14
Speaker
Cause what you find is like, there's, there's two mentalities and it's hard for me.
00:31:19
Speaker
Cause I kind of agree with them both.
00:31:21
Speaker
So the first mentality that I think is good with Legion is that every lead sucks.
00:31:25
Speaker
Yeah.
00:31:26
Speaker
Like every lead is terrible.
00:31:29
Speaker
I was talking to Jason Gallagher from Fusion Power with this before our Legion panel at SolarCon.
00:31:35
Speaker
One of the things he talked about is, you know, they spend over $100,000 a month on marketing in Phoenix, Arizona, which is one of the roughest, toughest markets in the U.S. for Legion.
00:31:49
Speaker
And he basically said, Hey, we stopped, we stopped telling people who the lead source was.
00:31:56
Speaker
Like we stopped telling them if it was Facebook or YouTube, we stopped telling them if it was prospect bacon or somebody else.
00:32:03
Speaker
Like a company lead is a company lead because people like develop mindsets around leads, right?
00:32:09
Speaker
Like, you know, some people think leads are bad.
00:32:12
Speaker
Some people think leads are good.
00:32:14
Speaker
Um,
00:32:15
Speaker
You might have people on your, like if you're running a setter closer model, you might have in your head like, hey, sets from this one setter are so good.
00:32:23
Speaker
Always closes sets, but so-and-so sucks.
00:32:27
Speaker
And you get into this weird mindset thing.
00:32:30
Speaker
And it's something really in sales.
00:32:33
Speaker
You have to be careful about all these little traps that
00:32:36
Speaker
Because you might go like, oh, I never close double whites or I never close homes with Cadillacs or I never close, I don't know, the silliest things.
00:32:51
Speaker
I never sell Tampa Bay Buccaneers fins.
00:32:54
Speaker
This guy's not going to close.
00:32:56
Speaker
Yeah.
00:32:58
Speaker
You do these really silly things and we tell these stories in our heads and for the same reason, affirmations and gratitude, all that stuff works.
00:33:07
Speaker
It's because the negative stories work as well.
00:33:13
Speaker
I think a lot of people...
00:33:16
Speaker
that really get into quality of leads.
00:33:18
Speaker
Like a lot of it is how are these leads set?
00:33:21
Speaker
How are they approached?
00:33:23
Speaker
Was there a good process for them where they followed up with in a timely manner?
00:33:28
Speaker
Was there a good script or setting process for turning them into an appointment?
00:33:33
Speaker
Cause we've had people come to us and say, Hey, these appointments are no good.
00:33:39
Speaker
And it's like, well, we gave you a lead.
00:33:41
Speaker
Like you set the appointment.
00:33:43
Speaker
Like, why are you mad at us about that?
00:33:45
Speaker
that like yeah it's like oh no like these these leads will never turn into a good appointment so like yeah with that attitude they won't yeah
00:33:56
Speaker
And so quality, I think, is always what you strive for.
00:34:01
Speaker
I think especially today, like Facebook has done a really good job.
00:34:05
Speaker
The scammy stuff doesn't really work well on YouTube.
00:34:08
Speaker
It'll be interesting to see what TikTok looks like as it starts evolving as an ad platform.
00:34:16
Speaker
TikTok passed Google.com as the number one internet destination last year.
00:34:23
Speaker
Out of everybody who ever gets on the internet everywhere, TikTok was the number one destination.
00:34:31
Speaker
The demographic of people that actually qualify for solar is growing really rapidly on TikTok because the platform is just blowing up.
00:34:39
Speaker
Um, the targeting still pretty wonky.
00:34:41
Speaker
Like we can really only do statewide campaigns, but like lead cost is very much like 10, 20 bucks all day long, even in some really hard areas that
00:34:52
Speaker
you know, on YouTube, we're saying, Hey, expect a 60, 70 dollar lead.
00:34:56
Speaker
Yeah.
00:34:56
Speaker
Interesting.
00:34:57
Speaker
Well, and how do you do, um, like say with these new platforms, TikTok or whatever new social media comes out with your clients, do you just say, Hey, you know what?
00:35:06
Speaker
This new platform came out.
00:35:08
Speaker
We're going to do some experimenting or do you test it yourself first?
00:35:12
Speaker
Or what's like kind of your framework before you're like, okay, this works or is that always kind of a test?
00:35:17
Speaker
So I never want to be first.
00:35:19
Speaker
Um,
00:35:21
Speaker
I kind of learned that the hard way.
00:35:24
Speaker
I think in his book, Jim, good to great, Jim Collins actually says like the best companies are never first.
00:35:31
Speaker
Like they go behind and kind of innovate upon, like on top of the pioneers.
00:35:37
Speaker
And so when TikTok ads came out, I've watched it for a while.
00:35:41
Speaker
I found some people that were trying to be pioneers in it and watch them very closely.
00:35:47
Speaker
And so basically what we waited for was for TikTok to add better targeting options.
00:35:52
Speaker
So when it started, there was basically none.
00:35:55
Speaker
Like you could run statewide or nothing.
00:35:58
Speaker
And then they added city targeting and we're like, okay, let's get in, talk to a few clients and, Hey, are you interested in running some ads on TikTok?
00:36:08
Speaker
Like, we'll just take a little ad spend money.
00:36:10
Speaker
We won't charge you anything to run them.
00:36:12
Speaker
And they said, yeah, sure.
00:36:14
Speaker
We trust you.
00:36:14
Speaker
Like, let's do this.
00:36:16
Speaker
Okay.
00:36:17
Speaker
Spent a whole month's budget for all five of them and got pretty much nothing.
00:36:22
Speaker
And it was like, okay, like, and we were learning, we figured stuff out.
00:36:29
Speaker
And then month two, you know, three of them wanted to keep going.
00:36:33
Speaker
The other two were like, I'm not so sure.
00:36:35
Speaker
And then we figured out kind of, you know, what we were missing and like,
00:36:42
Speaker
We're seeing like $5 leads in like quite a few states right now and are starting to launch it.
00:36:49
Speaker
And so TikTok is really, and that's the same way we launched YouTube when we first got into YouTube.
00:36:54
Speaker
It was like, Hey, you know, who's somebody that trusts us that wouldn't mind putting a little marketing budget here.
00:36:59
Speaker
Cause you know, it's funny.
00:37:00
Speaker
Like,
00:37:01
Speaker
A thousand dollar marketing budget is a lot of money to some people and to some people it's nothing at all.
00:37:08
Speaker
Like we have clients that spend, you know, over a hundred K a month on social media and we're not even their most expensive ad platforms.
00:37:16
Speaker
Like,
00:37:17
Speaker
Most people start advertising on billboards, TV, radio, like all that starts adding up.
00:37:23
Speaker
Um, what I love about social media advertising is it's all ROI positive marketing.
00:37:29
Speaker
Um, one of my dreams I think is to be the guy that Porsche comes to at the end of the year and says, Hey, we have a $4 million budget.
00:37:36
Speaker
Can you do something with it?
00:37:37
Speaker
We need to spend it for taxes and like, yeah.
00:37:40
Speaker
Don't really expect anything.
00:37:42
Speaker
They're like, we trust you.
00:37:44
Speaker
It'll be cool.
00:37:45
Speaker
Just make a cool ad.
00:37:47
Speaker
That'd be sweet.
00:37:49
Speaker
But what we do for the solar industry, it's very much ROI marketing.
00:37:54
Speaker
To most companies, we're as good as we were last quarter or last month.
00:37:59
Speaker
or for some people last week, and it's basically people's appetite for spending money.
00:38:04
Speaker
Somebody comes on to a sales rep, three grand is a whole lot of money.
00:38:08
Speaker
To a sales org, 3K, maybe that's a decent part of their marketing budget for a giant installer or sales org, like 3K is like...
00:38:19
Speaker
You know, they spent that on gas Wednesday filling up, you know, one of their fleets.
00:38:24
Speaker
Like, like there's just different levels.
00:38:27
Speaker
Right.
00:38:27
Speaker
And I think, I think it's important not, if you're just getting a Legion, like don't experiment with somebody like,
00:38:37
Speaker
Like don't try to give prospects making money to, but like, don't go on an experimental ad
Converting Leads Effectively
00:38:43
Speaker
platform.
00:38:43
Speaker
Don't go for something magical, trying to make it work.
00:38:46
Speaker
You know, try to find a company with a solid reputation.
00:38:49
Speaker
Yeah.
00:38:50
Speaker
Cause if you don't have the budget to work with us, like we'll tell you like, yeah, we turn away 30% of people who try to work with this every month.
00:39:00
Speaker
Cause it's like, Hey, save up some money.
00:39:01
Speaker
This doesn't make sense yet.
00:39:03
Speaker
Yeah.
00:39:04
Speaker
Yeah, well, that's huge.
00:39:06
Speaker
And then just my last question or two to kind of wrap up here, Josiah, you talked about how you got to have a solid process, a solid system for these leads.
00:39:16
Speaker
And that's something I hear from lead gen guys all the time.
00:39:19
Speaker
It's like sometimes the sales orgs like to point the fingers out that lead gen companies suck.
00:39:24
Speaker
But then you guys have a valid argument.
00:39:26
Speaker
Well, hey, where's your system?
00:39:28
Speaker
What process do you have set up?
00:39:29
Speaker
Were you guys even following up with this lead?
00:39:32
Speaker
Did you call them quick?
00:39:33
Speaker
all those things that are important in following up with those leads and nurturing them.
00:39:38
Speaker
So what do you do to kind of help people through that?
00:39:42
Speaker
Because I know it's not like if people don't know they need to follow up and everything, then it's just going to be bad for you and for the sales org because they're going to be wasting their money on leads, not getting results.
00:39:54
Speaker
And they're going to be, you know, maybe pissed off at you that you weren't getting the results they expected, all those things.
00:40:00
Speaker
So what do you do?
00:40:01
Speaker
How do you work with your clients?
00:40:03
Speaker
and kind of help them figure out systems or do you just have them figure it out and say, here's some guidelines or what's the best practice on those people that maybe they're doing some leads or maybe even on their own?
00:40:14
Speaker
How do you help them kind of set up a better system for this intake of leads?
00:40:18
Speaker
Yeah.
00:40:19
Speaker
Well, number one is you need some way to track.
00:40:21
Speaker
I've seen people do this successfully in a spreadsheet.
00:40:23
Speaker
I've seen people do it really well in Salesforce.
00:40:26
Speaker
So you can spend as much money as you want tracking your leads.
00:40:30
Speaker
All of our clients get a free go high level account.
00:40:32
Speaker
We've kind of pimped out with some of our like best practices.
00:40:35
Speaker
Um, so all of our clients get weekly check-ins with account managers, um,
00:40:41
Speaker
We have Slack channels with me, our COO, our head tech guy, basically anyone they need in case they need after-hour support.
00:40:51
Speaker
Every two weeks, they do a check-in with their account manager.
00:40:54
Speaker
We have account managers here.
00:40:56
Speaker
They work with about 30 clients at a time.
00:40:59
Speaker
So that person's only job is to work with and help our clients that work with us.
00:41:08
Speaker
So on top of that, we kind of have an appointment setting script that I kind of refined and used to use and have added to, you know, hearing good things here and there that our clients have access to.
00:41:20
Speaker
We have a quick little training, you know, there was a Harvard study, basically leads need to be followed up within the first 10 minutes.
00:41:27
Speaker
Yeah.
00:41:28
Speaker
Um, you can see a lot of success just by being quick.
00:41:32
Speaker
Um, and then the rest of it comes from like consistent follow-up over time.
00:41:36
Speaker
Um, so you can probably, you know, 10 calls at different times of the day and text messages over the first two weeks, and then put them on some sort of reminder system just to send them a text message or something once a month is probably, um,
00:41:52
Speaker
a good enough system for most people.
00:41:54
Speaker
I think you have Brent Attaway's shirt on.
00:41:58
Speaker
Michael Copeland's got some cool software.
00:42:01
Speaker
So there's some people kind of working in that space.
00:42:04
Speaker
Like we are not
00:42:07
Speaker
Uh, we're not like an appointment setting or like a CRM software company, but we've had to learn how to do those types of things to, to keep growing that.
00:42:16
Speaker
Yeah.
00:42:17
Speaker
So I would say call your leads as soon as possible, and then just have a system of keeping track of who you've called and who you haven't and who you need to go see.
00:42:28
Speaker
yeah for sure and i think that's the i think that's the number one piece of advice i hear from every lead gen is just call them quick call them quick and uh i don't know i guess guys still haven't figured that out but if you're not calling your leads quick then that's probably the number one thing that you can do because that's what i keep hearing over and over and over yeah so i just say somebody and override the oh yeah i'm quick like it's uh yeah
00:42:54
Speaker
Like if I have a lead come in on my, if somebody from a Facebook group message me and says, Hey, Josiah, I really want to use your lead gen.
00:43:03
Speaker
And I'm sitting down for steak dinner.
00:43:06
Speaker
I'm probably going to sit down and enjoy my steak dinner.
00:43:08
Speaker
I'm not really going to focus on following up that lead and closing it as soon as
Advice for New Sales Reps
00:43:13
Speaker
possible.
00:43:13
Speaker
And so having people whose job it is, who it matters, like kind of helps because whether you're a sales rep or a company, like
00:43:22
Speaker
When does the solar company make money?
00:43:24
Speaker
Like when you're closing and when you're installing, like, yeah, if you could only be closing and installing deals 24 seven, you would make a ridiculous amount of money.
00:43:36
Speaker
When do you not make money when you're knocking doors, when you're setting appointments, when you're calling leads, but you need to do those things to make the money.
00:43:44
Speaker
So it's just what activities do you need to do to keep yourself closing as much as possible or your reps closing as much as possible?
00:43:52
Speaker
Yeah.
00:43:53
Speaker
And what's interesting is this applies to like every type of lead, I think.
00:43:57
Speaker
Like, for example, in recruiting, I got guys on social media hitting me up.
00:44:01
Speaker
Oh, hey, Taylor, tell me more about your company.
00:44:04
Speaker
That's everyone's like dream is just get recruits coming.
00:44:07
Speaker
They just come to you.
00:44:09
Speaker
Yeah.
00:44:09
Speaker
But in the beginning, when I started getting these, like I'm not super good about checking my messages and stuff like that.
00:44:16
Speaker
And so I remember I lost out on a specific group.
00:44:18
Speaker
He's now a manager at a really successful company in Texas.
00:44:23
Speaker
And he had hit me up, but I didn't see his message until later.
00:44:28
Speaker
And by the time I got in touch with him, like, hey, I saw your message.
00:44:31
Speaker
Yeah, it's hopping to go.
00:44:32
Speaker
He's like, oh, no, you know what?
00:44:34
Speaker
Sorry, you took too long, man.
00:44:35
Speaker
I actually decided to go with another company.
00:44:37
Speaker
I'm like, dang it.
00:44:39
Speaker
It's a solid dude that's now working with another company.
00:44:42
Speaker
And then, but I have it on the flip side too, where I've been the first to respond to people that are looking for different opportunities.
00:44:49
Speaker
And I was the one that responded quick and hopped on a call.
00:44:54
Speaker
So I think it applies in basically every type of lead and everything you can do.
00:44:58
Speaker
I mean, I think the money follows the speed.
00:45:00
Speaker
So it's a good just principle in general, I would say right there.
00:45:04
Speaker
A hundred percent.
00:45:06
Speaker
And so, uh, Jose, I know you got the dog.
00:45:09
Speaker
Uh, I think he's anxious for your attention and everything.
00:45:12
Speaker
So I don't want to keep you from, uh, and he wants to, he wants to go play.
00:45:19
Speaker
And so we don't keep you all day, but just, uh, to wrap up here, where can people find out more about you if they want to potentially start working with prospect bacon.
00:45:26
Speaker
And then also, if you want to tell people about the podcast, do you want to give a little, uh, plug for what you got going on there?
00:45:33
Speaker
Yep.
00:45:33
Speaker
So depending on who launches first, our podcast may not be up yet or it may, but it's, it's called grow your solar business.
00:45:44
Speaker
And so the idea of our show is just interviewing a bunch of people, you know, not with just solar experience, but just with experience growing businesses and companies and relating that to finding success in the solar industry, not just as a rep, but like growing your business or company to,
00:46:03
Speaker
new levels of revenue, bigger marketing budgets, more teams, figuring out hack strategies and solutions so you don't have to learn it the hard way.
00:46:14
Speaker
You can find us at www.prospectbacon.com.
00:46:18
Speaker
or just scroll on Facebook long enough, you'll probably see an ad of somebody cooking bacon with a shirt off and you'll find us that way.
00:46:25
Speaker
He does have entertaining ads.
00:46:27
Speaker
Go shoot Josiah a follow.
00:46:29
Speaker
Let them know you appreciated him coming on the show today.
00:46:32
Speaker
We appreciate you, all the knowledge you dropped, all the nuggets and all the bacon you fed us here on the show today, Josiah.
00:46:39
Speaker
And guys, if you haven't tried out any Legion, it's a great place to start.
00:46:43
Speaker
Obviously, make sure you have your budgets in place.
00:46:46
Speaker
And I mean, last question I had to end the show, Josiah, I got asked this by like a new rep, actually.
00:46:53
Speaker
He started, it's his first week knocking doors.
00:46:57
Speaker
And he says, Taylor, I saw an ad the other day for some solar legion.
00:47:01
Speaker
What like, I think I'm going to start doing that.
00:47:03
Speaker
So, and maybe I don't have to knock as many doors.
00:47:06
Speaker
So would you say there's a right time for people to get into solar legion?
00:47:10
Speaker
Or what would you say to like, maybe a new rep that started two weeks ago, they're knocking doors.
00:47:16
Speaker
Would you encourage someone like that to start, you know, checking out solar legion or when would be a right time or right level?
00:47:23
Speaker
You would say just kind of wrap up here.
00:47:25
Speaker
Yeah.
00:47:25
Speaker
I mean, you'll pay for leads one of two ways, either with your time or your money, but you always pay.
00:47:31
Speaker
And so for somebody whose money is more valuable than your time, I would suggest to stick to door knocking till you get to a place where your time is more valuable than money.
00:47:44
Speaker
Love that.
00:47:46
Speaker
Okay.
00:47:47
Speaker
That's awesome.
00:47:48
Speaker
Great advice.
00:47:48
Speaker
So get to a level where your time is more valuable than the money.
Connecting with Josiah and Resources
00:47:53
Speaker
And I think that's a good way to end the show.
00:47:55
Speaker
So Josiah, thanks again for coming on the show with us.
00:47:58
Speaker
Guys, go reach out to him.
00:47:59
Speaker
Let him know.
00:47:59
Speaker
Thank him for coming on the podcast.
00:48:01
Speaker
And I'm sure we'll talk soon.
00:48:02
Speaker
Thanks again, Josiah.
00:48:03
Speaker
Cool.
00:48:04
Speaker
Thanks, brother.
00:48:05
Speaker
See ya.
00:48:05
Speaker
I appreciate it.
00:48:07
Speaker
What's up, solopreneurs?
00:48:09
Speaker
Hope you enjoyed the episode.
00:48:10
Speaker
Before you run out and start selling more solar yourself, wanted to let you know about an exciting new cheat sheet we created specifically for you in mind.
00:48:21
Speaker
One of the top questions I get asked on Instagram, on Facebook by our listeners is, Taylor, where should I start?
00:48:28
Speaker
What episodes should I listen to in the podcast?
00:48:30
Speaker
And
00:48:31
Speaker
You got too many podcasts, man, because now we have over 200 episodes.
00:48:36
Speaker
So what we've done, we created the top 10 most downloaded, most listened to, and I would say widely accepted, most useful podcasts that we've done here on Solopreneur.
00:48:49
Speaker
We put them together all in one sheet so you can go, you can hit the ground running, especially if you're new, you do not want to not have this sheet.
00:48:58
Speaker
So go download it right now.
00:48:59
Speaker
It's going to be at top10.solarpreneurs.com.
00:49:03
Speaker
Again, that's top10, the number 10,.solarpreneurs.com.
00:49:08
Speaker
Don't forget the S on solarpreneurs.
00:49:11
Speaker
We will have that in the show notes.
00:49:12
Speaker
Go download it right now.
00:49:15
Speaker
And especially if you have not listened to them, go listen to them and you can re-listen to them.
00:49:20
Speaker
That's going to show you how.
00:49:21
Speaker
So go download it and we'll see you on the other side.