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3 Secrets To Crushing Your Summer Sales Goals
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Summer is right around the corner, and while other people are taking the time off, this is the best time for solar. This episode gives you realistic strategies you can use to discipline and reorient yourself for the summer.
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Transcript
Introduction and Taylor's Journey
00:00:03
Speaker
Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong. I went from $50 in my bank account and struggling for groceries to closing 150 deals in the year and cracking the code on why sales reps fail.
Learning from Mistakes and Industry Leaders
00:00:19
Speaker
I teach you avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.
00:00:31
Speaker
What is a solopreneur, you might ask? A solopreneur is a new breed of solopro that is willing to do whatever it takes to achieve mastery, and you are about to become one.
Goal Setting and Achieving Success
00:00:41
Speaker
Have you given up on your goals this year? Are you sick and tired of setting goals, numbers you want to hit, and falling short? Well, then today's episode is for you. We're going to be going over the goals you should be thinking of as we enter the summer months. And if you've already failed this year's goals, then we're going to talk about how you can get back on track. Welcome to the show. My name is Taylor Armstrong. We're here to help you close more deals, generate more leads and referrals, have a much better time in the solar industry, and crush your goals while you're at it. Hey, hope you're doing awesome. Hope you are not one of those people that fell completely off the bandwagon, but if you have, then not to worry, we're gonna get you back on track. This is something I'm fascinated by is setting and achieving goals. And I've had some years where I've literally failed every single goal that I've hit. Actually, last year, I looked through my goals and didn't hit even one goal. Got close. So, you know, better than nothing. But I didn't i didn't hit any of my goals. So, and I think I made a few key mistakes.
00:01:36
Speaker
Some of them i'm going to go through today and ah hopefully help you learn from some of the mistakes I've made in the past as I've set and tried to achieve my goals. Before we get on the topic of the day, if you have not joined us on one of our Blitzes, we are entering the summer sales season at the time of this recording. Would love to have you on our next Blitz.
00:01:55
Speaker
or if you're looking to land somewhere with all the craziness that's happened. We're in 2026 and been some insane things going on in the industry. So ah click the link below if you do want to chat about a potential opportunity or joining us on one of our upcoming summer blitzes. Okay. And so let's get into the topic.
Insights from a Mastermind Session
00:02:14
Speaker
This, uh, I was reminded of this because, um, I was in a training with my good friends, one of my mentors, Jen's bundle this year. I'm in his coaching group.
00:02:23
Speaker
We're in it with a bunch of high level owners and, um, top, you know, industry leaders of a few different industries, all door to door, I think. We had a little mastermind session this week on just goals and things we need to be focusing on. He really helped me remember some things that I was not doing a great job on. so I'm going to walk you through ah three things in specific today, ways that you can get your goals back on track and you can really resurrect some things that you're filling out. Okay, and we're not going to go insanely in depth. This could be a whole out hour training. Matter of fact, I'm actually preparing an hour long training for this for my team. We're to go through just three things that are keys to your success when setting and achieving your goals.
Daily Goal Writing and Success Stories
00:03:05
Speaker
right And so the first thing, you need to be writing your goals consistently. And this is something easier said than done. Probably many of us have heard, of we should write your goals. You need to remember them. But that's the thing.
00:03:16
Speaker
So many people forget their goals. If you're like me, you get to February, March, and you've totally forgotten what your goals even were. And here's some pretty surprising statistics. I don't even like the word New Year's resolutions because to me, resolutions, that's just setting yourself up for failure because so many people fail these so-called New Year's resolutions. But check these stats out. According to Drive Research, only about 8% to 10% of people successfully keep their resolutions for a full year. Around 23% quit within the first week. Roughly 43% quit by the end of January. Some studies estimate 80% fail by February. An insane statistic. So many people fail these New Year's resolutions. And I'd say the biggest reason is because they forget. They forget what they even had as a New Year's resolution. And I find myself sometimes I'm better than others at doing, you know, like a weekly planning session and going through my goals. But I find myself forgetting pretty quick. If I don't consciously write them, do some type of vision board, that's another thing. Super effective to write them. And the first time I remember doing this, I first got Grant Cardone's. He has a 10X planner. I don't know if he still sells them. I'm sure he does somewhere. But in this 10x planner, every single day, he has a space where you write out your goals. Grant Cardone talked about it all the time. This is one of the keys to his success is writing out his goals every day and visualizing them as he wrote wrote them down. And I remember when I first did that in his 10x planner, surprise, surprise, actually achieved almost every goal I set that year. And so it should be something simple, but it's the small and simple things that we don't do a lot of times. So that's the first step to your success. Start writing your goals every day. Set a reminder
00:04:54
Speaker
set an alarm, whatever you need to do, start writing them down. And the second thing, this mistake a lot of people make is having too many goals.
Strategic Goal Setting
00:05:01
Speaker
How many of you have been to like a New Year's resolution, New Year's party, whatever, you write down goals, people write down like 20 things, they just end up doing none of them. So many times I've done that and made the mistake, had a million goals. So there's a lot of research that shows that's just...
00:05:17
Speaker
one of the biggest mistakes is having too many goals. So um the key is they say four goals or less at a time. And um I think it's something like, you know, you can have different goals depending on the year, but by a quarter, you should be focusing on no more than four goals at a time because anything more than that, it's just tough for your brain to focus on all these different goals at once. So as you're writing your goals, keep that in mind. For me personally,
00:05:42
Speaker
I'll write down all my goals, but then I'll have the ones in mind. I'll be especially writing out the next steps, visualizing the things I need to do on those three to four goals for the quarter and maybe some extend to the year. But if you have a yearly goal, then you need to pick, you know, maybe a quarter where you're going to focus on more of that thing. OK, for example, one of my goals this year is i getting out of debt, paying off our cars. and That's something that I'm focusing on during the summer season because I know that's a time where I can grind and get some big commissions coming in I can use that to pay off the cars. And so it's a yearly goal, but I'm picking this second quarter to focus on that. So some of you already know that I run my own door-to-door sales team here in San Diego. And as we are gearing up for the summer, I realized if we do the same thing we always did, we're going to get the same results. But if I want to increase my deal flow, I need to do something different to get an advantage.
00:06:36
Speaker
Then we discovered an app called Solar Scout. But it's not a door knocking app. It's a data platform that shows us who is likely to go solar in our market. It shows us who has previously applied for solar but later canceled the deal, who has moved in recently, and even how much electricity the homes are using in a given neighborhood. It's been working for a lot of teams across the country and now I'm on board too.
00:06:59
Speaker
I'm going to be one of the first two SolarScout in San Diego so I decided to partner up. But I told them, hey, I'm going to talk about SolarScout on my show, you need to give my listeners a great deal. And they did.
00:07:10
Speaker
So go to solarscout.app forward slash Taylor and book a demo with them and you'll get 10% off your first month when you sign up. That's solarscout.app forward slash Taylor.
00:07:22
Speaker
Okay, back to the show.
Importance of Accountability Partners
00:07:24
Speaker
Okay, and then number three is having someone to be accountable to. So underrated, the accountability partner. And um if you've ah been a long time listener to the podcast, you've heard me tell my story of when I had my first first breakthrough in solar. But my first biggest breakthrough was when i had coach I had a coach and then I dialed up the accountability And I even put money on the line where if I didn't do what I said I was going to do, which at the time it was getting out for six hours minimum, I was do or die, six hour minimum on the doors.
00:07:57
Speaker
Whether I got 10 appointments that day or zero appointments, I was going to be out there six hours. no matter what. Sure enough, that quarter, that's when I had my biggest breakthrough in solar, made more money than I had up to that point. And um I consider it the turning point in my career because if I hadn't made that commitment and if I hadn't hired a coach, if I hadn't ah committed myself to that, another thing I did, I told my wife, hey, um you need to drop me off in the area. I'm not leaving. Drop me off in the area and then pick me up in six hours. And that's what I did every day. Had my breakthrough. So so important. These things have someone to be accountable to get your friend. You know, I'd recommend someone outside of family. i always find it that I have more success when, ah you know, i hire a coach or there's some type of money on the line. Maybe it's someone in your office. Maybe it's someone you can compete with. Although you might not want someone you're competing with because they're probably going to want you to not do as well.
00:08:52
Speaker
But um get someone and an app I use in in the beginning was an app called Stick, S-T-I-K-K. haven't used it in a minute, but should still be around. But this app is where you can put money. And basically, if you don't do what you say you're going to do, and then that money will go to like a charity you don't support. think you can have it go to specific people. And it really forces you to to put your money where your mouth is. Okay, so those are three things that you can focus on to get your goals back on track.
Focus Goals and Planning Sessions
00:09:21
Speaker
And um I'd encourage you as we enter the summer season, um this is something, the exercise that ah Jen's walks us through.
00:09:29
Speaker
Just look at your next 60 days. You can go through and write down, you write a list, you know, of ah five things in personal, professional, relational. Think of five things that you want to achieve in those areas. And then like we talked about, pick three to four that you're going focus on. Maybe pick your one. What's your one thing? What's the one big focus? It's the one thing that if you achieved, you would consider that a success. So pick that one, have that one be the focus. But then from there, make sure you're focused on no no more than three to four. yeah And that's a good exercise that I just did myself that can help you refocus if you got a little bit off track, just like I did. Okay, and so that's the reminder for today. Hope you can get back on track for your goals. Hope you set some new goals for the summer. The most effective thing you can do is your weekly planning session.
00:10:16
Speaker
Make sure you're doing this so you really remind yourself of your goals, write them every day. And then each week you need to pick three things. What are the three biggest things to get you closer towards your your goals for this quarter? So I hope that helps. The best way to digest this is go do a training on this. So this is why I'm doing a podcast because I learned from someone else. Now I'm teaching it to you guys here on the podcast. And now I'm doing a training from my office. So I'd encourage you if you want to digest principles even more, dig in, go do a training for your team, for your squad. It's going to help you digest it even more. They say you can't really learn something until you you can teach it to other people. That's when you know you've learned it. So go teach this training to someone else.
00:10:57
Speaker
Go mentor someone on their goals. Hold someone else accountable. And I promise you, it's only going to help you more in your goals, in your dreams for this summer season and this year. okay Keep crushing. Go sell some deals this week and we'll see you on the next episode.
Resources for Newcomers
00:11:12
Speaker
What's up, Solopreneurs? Hope you enjoyed the episode. Before you run out and start selling more solar yourself, wanted to let you know about an exciting new cheat sheet we created it specifically for you in mind.
00:11:25
Speaker
One of the top questions I get asked on Instagram, on Facebook, by our listeners is, Taylor, where should I start? What episodes should I listen to in the podcast? You got too many podcasts, man, because now we have over 200 episodes.
00:11:40
Speaker
So what we've done, we created the top 10 most downloaded, most listened to, and i would say widely accepted, most useful podcasts that we've done here on Solrepreneur.
00:11:53
Speaker
We put them together all in one sheet so you can go, you can hit the ground running, especially if you're new, you do not want to not have this sheet. So go download it right now. It's going to be at top10.solarpreneurs.com. Again, that's top10, the number 10,.solarpreneurs.com. Don't forget the S on solarpreneurs.
00:12:15
Speaker
We will have that in the show notes. Go download it right now. And especially if you have not listened to them, go listen to them and you can re-listen to them. That's going to show you how. So go download it and we'll see you on the other side.