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The Year In Beer 2025 – Western Australia
2 Playsin 4 hours
The state by state by territories part of The Year In Beer series kicks off, as ever, in Western Australia where we’re joined by Crafty contributors Guy Southern and Jono Outred to give us the lowdown on the state’s beer scene. Their wide-ranging report takes in chaos, collaboration and consolidation, beer venues gaining accolades in the wider hospo world, new openings and big name comebacks, fruity beers, West Coast pilsners, “naughty” beers and more.
They’re followed by Rocky Ridge co-founders Hamish Coates and Mel Holland, who reflect on a mammoth year for the brewery and its expanding venue offering. We discuss balancing acts, brewing 100-plus beers in a year, their focus on people, concerns about the potential impact of climate change on ingredients, and their desire to help others become more sustainable operators by sharing their learnings from over the years.
Wrapping up the episode is Chris Bausor, who operates events company Bar Pop with wife Jemma. They celebrated ten years of Froth Town this year, enjoying rare ongoing success in the challenging major events space. As his team prepared to host Franz Ferdinand at the Ice Cream Factory, Chris spoke about the importance of keeping the “Holy Trinity” happy as well as the decisions they face about where to take the festival in its second decade.
We also unveil the latest good beer citizen in our Have You Done A Rallings? campaign.
The Year In Beer 2025 series will run every Tuesday, Wednesday and Thursday until December 23. After that, we’ll be taking a few weeks off before The Crafty Pint Podcast returns in the second half of January.
If you enjoy this episode, or indeed any of the 50ish we’ve published in 2025, please like, subscribe, rate and review – think of it as an early Christmas present for us!
Start of segments:
- 1:53 – Guy Southern & Jono Outred
- 27:22 – Have You Done A Rallings?
- 31:18 – Mel Holland & Hamish Coates
- 43:41 – Chris Bausor
To find out more about featuring on The Crafty Pint Podcast or otherwise partnering with The Crafty Pint, contact craig@craftypint.com.
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Transcript
Introduction to Year in Beer 2025
00:00:05
Speaker
Hello and welcome to the Crafty Pints a Year in Beer 2025 edition. First up, I'm going to be joined by Guy Southern and Jono Outred, two of the writers who've been covering the WA beer scene for us for a number of years. They've cast their eyes over the Year in Beer in Western Australia.
00:00:21
Speaker
talking about some of the trends, the highlights as they've seen it.
Rocky Ridge Brewing's Success Story
00:00:24
Speaker
After that, we're going to cross to Hamish and Mel, the founders of Rocky Ridge Brewing. I don't think anyone would deny they've had a pretty incredible year um across the country. so we have a chat to them about their highlights, their hopes and you know dreams for the
Froth Town's Anniversary and Future
00:00:37
Speaker
future. And after that, we'll be chatting to Chris Bowser. He's part of the team behind Barpop, which runs a number of major events around Perth. are The one best known to people in the beer industry would be Froth Town. Froth Town celebrated 10 years this year. It was another fantastic event. I was lucky enough to be over there. So he has a chat about, I guess, the growth of Froth Town, the health of the event space and their future plans as well. So enjoy the show. We're back with Guy and Jono after the break.
00:01:02
Speaker
Cheers. Cheers.
Crafty Cabal Membership Benefits
00:01:04
Speaker
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00:01:18
Speaker
There's hundreds of deals on offer at Australia's best breweries, beer venues and online stores, including two-for-one tasting paddles, free schooners with your meal, VIP discounts and much more besides.
00:01:29
Speaker
There's a full calendar of events that take Cabal members behind the scenes of their favourite breweries and inside venues too. What's more, there's plenty of chances to win awesome prizes including tickets to the very best beer events or cases of the latest beer releases.
00:01:43
Speaker
It's hands down one of the best beer clubs in the country and it makes for an unforgettable Christmas gift.
2025 Beer Industry Overview
00:01:48
Speaker
Check it all out craftycabal.com
00:01:55
Speaker
Guy, Jono, welcome to the End of Year WA podcast. Hello, James. Hey, James. Thanks for having me. Not at all. um So I guess let's keep things nice and simple at the start. How's 2025 been for each of you? I know you've both got multiple fingers in multiple pies in the beer industry. So how's the last 12 months gone?
Trends in WA Beer Scene
00:02:14
Speaker
I think for me, it's been a year of quiet consolidation. I think a lot of the lot of the breweries that have been out there for, say, a decade now that started up in the mid-2000s, they've been through their rebrands, they've been through yeah the ups and downs, and if anything, it's been one of a little bit more consistency.
00:02:33
Speaker
um Aside from Rocky Ridge, I don't think there's been super bold moves, and I know you'll get to Rocky later, but definitely one of... um I don't maybe consolidation from my side of things. What do you think, Jono? It's definitely been ah a big year in beer, I think, but in maybe a different way to to previous years. um It's been kind of chaotic, but I think there's been a maturing in the industry.
00:02:59
Speaker
For me personally, I've been getting really stuck into the industry. I've just wrapped up a role in sales and marketing and have now shifted into a role with membership engagement with the Independent Brewers Association.
00:03:12
Speaker
um and feel like I've just shifted my focus a little bit to more the advocacy side of things, getting involved with Waba and the Southwest Brewers Alliance. um Yeah, the the industry is, it feels tumultuous at the moment, but there's also, I think, a lot of green shoots and a lot of positive things happening, especially here in the Southwest.
00:03:31
Speaker
Interesting to hear you sort of use the phrase, you know, tumultuous. you sort of expand upon that at all? Yeah, i think... Not necessarily in ah in a negative way. it There's just been a lot of moves. There's been a lot of things happening. um you know I think about the fact that
Adapting to Industry Challenges
00:03:47
Speaker
Feral's back. you know like That feels like a big um you know thing going on in the industry. We're seeing brewers move from you know Charlotte, for example, going over to Feral.
00:03:58
Speaker
from beer farm that feels like a big move and there's just lots of things happening that maybe from a consumer perspective people aren't really noticing but when you're looking in from the background um there's a lot happening like say rocky ridge is expanding exponentially um yeah places are closing but at the same time again from my seat with the iba ah i'm seeing also lots of openings and hearing about lots of little regional breweries that I didn't even know existed. So it just feels like it's just a constant barrage of things happening in WA, which, like I say, feels chaotic and tumultuous, but there's definitely positives to it
Brewery Strategies and Sustainability
00:04:36
Speaker
as well.
00:04:36
Speaker
I think I see that Feral thing a little different in that they made the announcement maybe 18 months ago and they really took their time with that. but They could have come out and they could have rushed a Tusk release out or they could have you know made big announcements, but they really went to ground. So while it might seem like, at least from um an outsider's point of view, there's been a lot happening ah in the last, say, three or four months, it's they've really played the long game. And I think that's what I get to around... um ah you know, this this kind of maturing in the market, and John, ah jonna you referenced that, is that it's and it's we're looking for
Advocacy and Partnerships for Growth
00:05:11
Speaker
a more sustainable win.
00:05:13
Speaker
So while there might be, um outsiders might look at these moves and say, hey, there there's been a big change. I think a lot of it is considered change. Does that make sense? Yeah. I know you you made a point about that. I think when when they sort of announced that the rebrand and when I came down to Perth to speak to Charlotte, you know, that it had been a year year in the making, you know, before they actually put put put the new beers out new look at what have you. It seems to be accelerating since then in terms of new new beers coming. But I think even from over this side of the country, it's definitely felt like its they've been very welcome sort of back into the fold. It's a good thing for WA Beer to have their Feral, you know, back doing what they're doing.
Independent Breweries vs Big Chains
00:05:52
Speaker
Yeah, definitely. Definitely. And, you know, I think in in the last three or four years, we've seen some of the smaller to medium breweries maybe have less presence and independent retail needs independent ah breweries. know, we need Feral to be firing. We need all these breweries to be firing. So we've got an industry which is dynamic because, you know, we still got the pressures of big chains and we've still got the pressures of um you know, the the Lions and all that kind of thing dominating TAP contracts over here. but We've talked about that nearly every year. So a slight segue to to in that along that line is I've really enjoyed the the the venues are firing up this year. There's been a lot more activation in venues.
00:06:37
Speaker
I feel like w independent WA beer venues have really found they found their feet this year. There's been great activations from FAT, three-day wrestling festival with you know six or 700 guests and top-tier wrestlers there. um We've got Boundary Island, Fat, Beer Farm and more winning Food and Beverage Tourism Awards.
00:06:59
Speaker
And I really enjoyed that theme that, If you're a a w consumer and you look at 65 or 70 venues, which are owned by a duopoly essentially, those chefs and those hospitality operators that want to have a red hot go are now looking at breweries as a really good option and they're creating interesting menus and interesting spaces. And that whole thing is coming together in a really, don't know, fun way. and it's And it's collecting accolades outside of the beer realm. I think it's cool.
Innovations in Southwest Beer Scene
00:07:27
Speaker
Yeah. And so do you think that will have a sort of a role on fit effect into, you know, other parts of hospitality or do reckon it's just its own little world, the sort of the beer, the brewery, brewery, brew pub cutup kind of thing?
00:07:40
Speaker
I think it's showcasing West Australian beer outside of the WA beer bubble where you've already got advocates that come to your venue and they're excited about new releases, that kind of thing. If you're at the AHA Awards, like hospitality awards, or you're at a tourism award and you're engaged with like that crowd, I just, that's that's cool. That welcomes more people into the beer realm.
00:08:02
Speaker
Yeah. And what about down in the southwest, Jono? You're sort neck of the woods. I know there was we sort of chatted about June um opening down on you know and the right on the south coast. like you know I guess the southwest has been blessed with an incredible number of amazing you know brewery venues and and good bars and bottle shops for you know for almost before many other regions of Australia did. But has anyone really sort of been making making noises this year?
00:08:25
Speaker
Yeah, there's been... Plenty going on. I think um we're seeing a similar trend to to last year. We had the same conversation about WA Southwest breweries are really starting to own that region. Seeing less Perth-based and Eastern States breweries sort of in bottle shops and on taps. And and I think that's obviously, sadly, because of you know logistical limitations.
00:08:51
Speaker
But it's provided an opportunity for the Southwest Breweries to really own that space. And, you know, mirroring what Guy has said, there is a real push and focus on venues now, which is really amazing to see. And what I'm seeing in the Southwest is all
Local Produce in Beer Production
00:09:07
Speaker
of a sudden, well, not all of a sudden, this has been something that's happened for for years, but it just really seems to have, you know, kicked up a notch, is local breweries partnering with local venues and independent bottle shops to sell beer in more interesting ways. And that includes like collaborations. I think off the top of my head, beer farm, Rocky Ridge, Eagle Bay, Margaret River Brewing Co. Shelter all released beers this year that were sort of in conjunction with a venue in the Southwest, you know, a bungalow social, Servo Tap House, the Poor House. These are all venues that have a ah really strong
00:09:47
Speaker
craft beer model. um And yeah there's a lot of these venues that don't even have your token Swan Draft or Guinness tap. They have just said no to Lion and CUB 100%, despite the pressures from those guys. And they're just fully committed to supporting the local breweries.
00:10:05
Speaker
um And you know there's there's events and there's dinners and tap takeovers and tastings and all sorts of things happening where or Both of those industries, hospitality and beer, are just working together. And I think it's just a natural evolution of, you know, sort of what Guy was talking about is breweries are realizing they need to be more than just craft breweries. They need to be hospitality venues. They need to do events. And they're really leaning into that and doing some really exciting, interesting things. They're looking into those other awards like the AHAs and tapping into that and dominating them. um And I just think it speaks volumes of the quality of what a craft breweries can offer.
00:10:43
Speaker
I think ah along the same lines, John, you and I um both put on our notes about the the rise of local produce as well. So it extends to that. Like we're we're seeing Mallacup malt, we're seeing Mugger River hops and a lot of the stuff around Loam, 30 minutes south of Narragin. Brewers getting invested in stuff that's grown in WA and the local postcode.
00:11:05
Speaker
That's exciting as well because that tells a ah really good story about place that feeds into venues where you've got, you know, say, Rocky Ridge using treat and farm beef from down the road. So that this this narrative is is very cool.
00:11:18
Speaker
You're making it sound a bit like the glory days of 2013 earlier, John. I was getting getting a little you know tingkles tingles in the back back of my neck there. No, it's good to hear. I think you know it's probably something we'll hear reflected through a lot of these chats this year about, you know that you know like I guess the move towards local has been happening for a while, but certainly local produce, like local using stuff grown, you know within your state or whatever's happening so much more,
Standout Beers of 2025
00:11:42
Speaker
I think. um So taking a step to one side, any sort of real sort standout beers this year um that have, you know had people talking? I guess there's so many new beers tend to hit the market every year these days. It can be hard to really stand out. But has there been much, you know, I guess other than the return of Tusk perhaps that has really, you know, got people talking? um Yeah, I was going to say, like you said, there's just so many beers and living in the Southwest, it's kind of, you know, it's a blessing and a curse because –
00:12:08
Speaker
you don't get all those crazy beers that you see up in Perth. So as Guy can attest to every single time I make my way up to Perth, I'm in Copper and Oak having a pretty thorough browse and asking him for what's, what's the best of the best. Let me just take home 10 beers and really get my head around them. So, know, when you ask me what are the highlights? Yes. Yeah. Um, when you ask me what the highlights are, I always just try and keep it Southwest focused. And, you know, i was really lucky this year to ride up a lot of great beers from the Southwest. Um,
00:12:37
Speaker
The beer farm Imperial Milk Stout comes to mind, just absolutely stunning. um Yeah, Imperial Stout. Gorgeous beer. Eagle Bay, Yuzu IPL seemed to be a really popular beer for a lot of drinkers. I was lucky to be with Eagle Bay when we were selling that beer. And at Froth Town, there was a lot of people who were sort of scratching their head about that. But um once they tasted it, agreed it was just a fantastic beer. So full testament to the Eagle Bay Brewers.
00:13:04
Speaker
um And then Marga River Brewing Co. just seems to keep pushing out the hits. Their new Drift XBA is awesome. a Double River Dog was fantastic. Boston down in Denmark, always doing fantastic stuff, but their Peach Squeeze New England IPA was also a fantastic beer. And then I also really loved Rocky Ridge's HBA series, which there was five or six different beers with single hops, each great in their own way.
00:13:35
Speaker
Yeah, no, it was really good to have that. and i guess you know the single hop series isn't something we've seen for a fair while in the the local beer scene, if anywhere at all. And I think you know doing that real stripped back, pretty you know lean um base beer allowed yeah you kind of like these these hops, most of which you know pretty well, but to actually experience how different they were was a pretty cool experience. and Did either of you to tuck into many of Artisan's 10th anniversary yeah big bangers?
Artisan's 10th Anniversary Celebrations
00:14:03
Speaker
I heard all of them. And I think one of my write-ups earlier in the year covered six in in six weeks. And I said to ah the sales guy, Josh, I said, this is supposed to be spanned over a whole year, not like ramming six, 10% beers into six weeks. This is not good for anyone. You're you're you're a trooper guy. We we appreciate the hits you take to the industry. It's hard here, James. It's hard out here. Someone's going to it. i would say out of that whole 10, the one I enjoyed the most was the quad, Tabernak. Artisan had been doing quads for many, many, many years, award-winning quads at that.
00:14:41
Speaker
um So that was a highlight. Just to echo Jono's points, easy ah Eagle Bay's Yuzu double IPL, firm favorite for me, firm favorite in the shop. um I really, really, really enjoyed Other Sides' Indie Anthem.
00:14:57
Speaker
um For a lot of what's going on in the beer world, it does feel like there's a safeness kind of around limited releases. And for someone to bring out a plus 11% triple West Coast, it just felt naughty. Like it just, I made space for it. Like turn the phone off, you know, just actually put a record on and sit with this beer. It just, it was a very, very,
00:15:21
Speaker
well-balanced and very cool beer. Tusk, like you say, um founds Deja Vu was very good. um Yeah, there's there's a few highlights. I probably- Did you drink anything under 11%, Guy? Actually, yeah, I did. Actually, I'm really enjoying, and it's probably just a tease for what's to come. I'm really enjoying what Joel Nash is doing at Ripple, um ah particularly in his his saturation series, where he's kind of showcasing a single hop, or maybe there's one just tucked underneath. ah the Batch 2 focused on that new Dulcita hop, which I really enjoyed.
00:15:54
Speaker
You get a lot stone fruit, and sort of charred pineapple vibe. yeah that that was yeah And just for people who don't know Joel, so Joel's, you know, worked at a number breweries. He was, I guess, in eight brewers and when they launched for a while and now started a little brew pub did that down, yeah, just south of f Frio, is that right? But he's been around the beer industry for a long while, popular character in the industry.
00:16:14
Speaker
Yeah, he basically had hadn't worked for nearly um nearly four years he's been working on this. so yeah um And another shout-out too also was – Carla at seasonal had a seriously amazing dry nitro Irish stout that was just absolutely gorgeous, faultless.
00:16:31
Speaker
So yeah. And what about sort of, you know, trendn you mentioned the double IPL there. but We've always seen this sort of WA as the home of IPL um in Australia. is You were talking when we were sort of preparing for this chat and before, you were saying maybe being usurped by west Coast Pilsner, even though, you know, there's common ground there.
00:16:52
Speaker
Yeah, there there is common ground. I just feel like um ah IPA from, look, for putting my retailers hat on, IPA has got enough um you know it's got something about it that people understand.
00:17:03
Speaker
IPL people don't understand unless you'll be a farm with an icon. Even Eagle Bay had an IPL for a while that changed to West Coast Pilsner. I feel as though um somehow West Coast Pilsner just makes more sense to the consumer. You've already got a lot coming at you with a lot of colorful packaging and you know new hops and conversation. If you can't kind of make that decision in the first two seconds of looking at something, whether you're at the bar or you're at the fridge doors, it's just too hard.
00:17:31
Speaker
It's just another bunch of letters on a can. So I feel like West Coast Pilsner kind of says enough, um but people know it's a lager and it's maybe got a bit more character. So I think people just sort of shifted that space.
00:17:43
Speaker
So to say the same thing about Cali IPA, I wondered if that style would be go the way of, you know, you know, the, the brute IPA and that kind of, that kind of space, but it seems to be lingering. That's it's just maybe got its own vibe in that.
00:17:57
Speaker
If you say Cali IPA, it kind of feels it's got a postcode that you can relate to. Does that make sense? neith two one i Yeah. Yeah. Um, and Rocky Ridge put one of those into, into core range, I guess, which sort of solidified that as well.
00:18:11
Speaker
Mm-hmm. Yeah. And so, I mean, before we sort look ahead to 2026 and anything else in 2025 that, you know, has been notable from either of your perspectives?
Trends in Craft Lager Market
00:18:22
Speaker
Yeah. I mean, for me in the Southwest, I suppose mirroring again, some guys comments there, I i feel like the, um the craft lager has cooled off slightly.
00:18:37
Speaker
I think a lot of, venues who are looking to do craft beer and and and represent that are opting for a big named lager still over craft. And then they're looking at those, you know, local breweries for the more interesting things to have on tap.
00:18:52
Speaker
And I think that might be playing into the sort of hoppy lager space is realizing that those craft drinkers still want a flavorful beer. um And so, yeah, so I think that hoppy lager category, whether it's Cali's, West Coast, what have you, still has some legs. um In the Southwest, I think we're seeing a lot of single hop beers and a lot of celebration of local producers. So again, you know, Mallacup malt and um Mortlock malt, the hop growers down here, we've got an industry that's very small, but it's just charging along, um growing and doing really exciting stuff. Carradale hops, Southwest hops, Margaret River hops is really, really awesome to see. And And they are doing a really great job of marketing themselves to local breweries. um And then this might just be a Southwest thing, but a lot of fruited beers this year, which was really interesting.
00:19:45
Speaker
ah Boston did quite a few, Rocky Ridge did quite a few, Margaret Vibrinko just did their Prancing Pony, Berry Sour, the Yuzu IPL from Eagle Bay, as well as Grapefruit Haze. There just seemed to be quite a few beers with a little bit of fruit in there, which I thought was a really interesting thing. it's I definitely have seen that grow, which is our movement.
00:20:09
Speaker
In fairness, Jono, is there a beer style where you couldn't say Rocky Ridge did a few of them? No, I think you that did about 300 limited beers. So yeah, you're you're probably right. yeah Fair enough. And what about you guys? and Anything else that we haven't touched upon already?
00:20:26
Speaker
ah Yeah, ah just to echoing jo Jono's thoughts around the you know the craft lager, for want of a better term, whether be it all those styles. But I would say something else that I've noticed ah from the shop's point of view that's maybe not working so well is some of the kind of people have reached back into the brewery logbooks and look for classic styles to bring back in package, like an ESB or Hefeweizen or something like that.
00:20:50
Speaker
And in retail land, that's not landing as well as most would hope. If you've got a brewery venue, that makes total sense to me. You've got someone to talk about it over over the bar and get people excited about it and maybe pair it with some food. But, you know, I'm looking at beers coming out, you know, particularly ESBs and Hefeweizens, and I wonder if that's a missed opportunity that the breweries had to make a better connection with customers coming into a bottle shop, for example.
00:21:18
Speaker
So just just to maybe a ah question mark in that space. A bit of advice from the man selling beer for these but all these people. and look it's not Look, we've got 24 beer doors here, all right? So we're up for any style. um But I think if you put that beer out, then you actually have to put a bit of effort behind it. It's not just set and release like any other hazy IPA and people are excited about it. You actually have to build some momentum behind it.
00:21:42
Speaker
Yeah. And isn't it quite amazing that that is still the case with Hazy IPA? Like after all these years, I don't want to harp on about the early days, but oh this will never take off. But it does seem to be, i even had a mate who's got a brewery over here in Melbourne going, oh, you know what you know, what are people excited about these
Popularity of Hazy IPAs
00:21:58
Speaker
days? I'm like, just put a fucking Hazy IPA out, mate. It's just like, they do they just go. James, and look at this, right? So yeah we we did one of the first articles on Hazy IPAs in like 2017, right?
00:22:09
Speaker
And less than a decade later, Margaret River Beer Co. wins champion beer at the Perth Royal Beer Awards for in the Pines. it's People forget how how ah small that that space of time has been that these beers have just become so pervasive.
00:22:25
Speaker
I should actually shout out Wedgetail also for winning champion beer at the Abers. That was quite a a huge nod, despite how stunned they might have been. Yeah, yeah, for sure. now that that was it that was yeah quite a lot I love it when you get yeah the unexpected winners and the true, that was the so definition of the stunned mullet, I think, you know when went went up to create the trophy.
Impact of Brewery Venues on Communities
00:22:46
Speaker
And we should mention, there was there someone else from WA that picked up a trophy that night, Guy? I can't think.
00:22:52
Speaker
Yeah, I'm not certain. Yeah. Yes, thanks. Yes. So anyway, congratulations again on that. well And so looking forward to 2026, you don't know, anything that you know is happening, anything you'd like to see happening, you know, whether in your region, WA generally, or just for for craft beer as a whole. And I suppose, Jono, this might be something for you with your IBA hat on as well.
00:23:11
Speaker
Yeah, I honestly haven't really thought too far ahead, just the way this year's going, um along with the beer stuff in the background. I've got a four-month-old and few other things going on, so I haven't really thought about what the next year looks like. But I think Definitely, you know i think we're going to continue to see this maturing for breweries. I think we're going to continue to see ah breweries at every level upping their game with their hospitality offerings and and what they're giving the consumer. I think the days of sitting in a ah dusty old warehouse on milk crates um eating loaded fries is kind of done.
00:23:47
Speaker
And if that's what you're coming to the table with, I think you're going to struggle. So I think, and I think everyone knows that. I don't think anyone's sitting there going, what a great model this is going to be. We're going to absolutely kill it. I think everyone is now well and truly across what it takes to be a successful brewery venue. um And I just think we're just going to see that um just grow exponentially.
00:24:07
Speaker
Quality, you know, all those little startups and people that have got that idea ticking along in the back of their mind going, wouldn't it be cool to start a brewery? I think those people are still there, but they know what they got to do. um And so I'm really excited to see what people come up with.
00:24:23
Speaker
Yeah, was it's interesting to when it's done well. I know, um you know, I spent some time in WA mostly up north earlier in the year, and visited the art the two breweries in Exmouth while I was up there. Said Exmouth this time, not Exmouth, got it drilled in there now. But then called in to see um Pete Firth, one of the founders of Froth at Froth North Beach on the way back through.
00:24:43
Speaker
And you can sit inside that venue. I know it's not that one the brewery venues, it's just a venue, but it's got so much character to it. So many beers on offer, nice food. Like it just, you feel like you're in a place with a vibe, then you step and obviously, you know, you're looking out over the ocean. Then you step around the corner, it's actually attached to the most sort of white, bland, suburban shopping center possible. But once you walk in those doors, you feel like you're in froth. Like you could almost feel like you are a backup in Xmouth or whatever. And, you know, it just shows, yeah, when done well, how the sort of experiences I think that, you know, craft brewers are actually offering but what um above and beyond that you're going to find in pretty much any...
00:25:22
Speaker
ah any other venue i'd suggest i would say that about rocky and duncraig like you go there and it feels and i put that in the in the writer for that like that's that's a neighborhood joint that every neighborhood wants it just feels like it's it's set in the place so well but you know the offering's great it feels very um just so welcoming you know what i mean and it's you know it's it's directly next to a school it's got an established postcode around it and you know the the the four or five times I've been there, there's school mums catching up. it's it's it's It's almost like the public house, you know, that which was the one of those third places for the neighbourhood, not, as Jono points out, a shed in an industrial state with milk crates.
00:26:01
Speaker
um yeah If I look forward to next year, things... um The things I'm kind of excited about are some new openings. You've got Area 51 in Junelup that will open their their tap room next year. White Lakes and Baldivis, I just cannot wait for this venue to be open. They want open now.
00:26:18
Speaker
um they I was going to say, they they probably can't wait either. Didn't they start on that in about 1826? I think so. um they They are spending an absolute ton of money there and they've realized that they only get one shot to do it. So it will open. i'm pretty excited about that. And, you know, 100 Day Pilsen is one of my most consumed beers. so can't wait to have that on tap.
00:26:39
Speaker
Hog Culture, a little unit up in the Perth Hills, um up in Carmel. they They will have a little brewery open. And Eclipse, I was talking to the guys um up in Northam, they'll finally have their brewery open up in Northam, which is about an hour and a half east of Perth, but it's surrounded by the Wheatbelt. So that that'll be another offering where literally you'll be able to have a beer with made from grain within 20 minutes of where, where they're situated. So I'm excited about that stuff. So there's still, as, as John, I said, there's plenty, plenty of green shoots still happening in WA.
00:27:14
Speaker
um Yeah. Yeah. I'm excited. Excellent. No, that's great. I really appreciate
Predictions for WA Beer Industry 2026
00:27:18
Speaker
that. Once again, you know, WA contributors kicking goals with a lovely thorough um look back on the year and look ahead. So, um you know, enjoy the end of the year. Hope you both get some time off over over Christmas and New Year. um And yeah, here's to a huge year for WA beer in 2026. Cheers.
00:27:36
Speaker
Cheers, James. Thank you. you, Jono. Thanks, James. See you, mate.
00:27:42
Speaker
It's time for Have You Done A Rowlings? Proudly presented by the legends at Rowlings labels. For the very best digitally printed cans and cartons with no MOQ, visit rowlingsprint.com.au and chat to Brad and Paul today.
Acknowledging Industry Contributors
00:28:00
Speaker
Hey listeners, Will and James back with our Have You Done a Rallying campaign. This is where we ask listeners to celebrate the good people in the beer industry, the people who do stuff, you know, of their own volition. they They want to help out, whether it's someone working in a bottle shop or bar or brewery, whatever. They just want just people who do good in the beer community. And James, this nomination actually comes, ah the call is coming from inside the house in this instance.
00:28:27
Speaker
Yeah, well, as we've got towards the end of the year, I think we've had so many great nominations from around the beer industry, from you know just beer lovers as well as people that work in the industry as well. This one comes from ah Craig, who does a bit of work with us, works for Black Flag Brewing, does a whole bunch of things for and various people in it's little inside and on on around the beer world. um I don't think anyone would would question his his choice either. It's Stu Whitecross from Voyager Malt. um craig says i was fortunate to be in a position to see some of the work put in by stew to develop promote and deliver the inaugural grain stock event held in october and i think he is very deserving of a rallying's nod at every stage it was obvious that this was an event born out of stew's passion for the craft beer industry and the time and effort put into making it a success far exceeded what might be sensible from a commercial standpoint uh having had a conversation with stew at an event recently i um I would say made very little sense from a commercial standpoint by the time he totted up all the bills, but certainly it was a roaring success in terms of the impact it had ah on everyone that was there.
00:29:29
Speaker
ah Craig goes on to say, this sense of doing something for the brewing community, as well as the baking and distilling folks, really carried through to the event, creating a very collaborative atmosphere from day one. Big hat tip to Stu and his team, and Weldon on creating an event that rekindled what's special about working in the industry of small artisan producers.
00:29:47
Speaker
Wonderful. And ah hopefully you won't mind me saying this, but I actually, I was browsing through social media the other day and I spotted that he managed to get backstage ahead of Tool playing ah over the weekend. So I'm sure that has made his week and this will make it even more that he got to meet Maynard and now he's done a rallying. There you go. um you know Fantastic. And I think, you know as I've said to Stu and other people a few times in recent months, I think once all is said and done in the craft beer world and maybe distilling world in years to come, when this industry is very well established, I think Stu and what he's done at Voyager with Brad, they'll be seen as the most significant contributors to the industry of this entire era. That's my theory anyway. um So congratulations. So that's both Stu and the nominator will receive a voucher from Rallings labels and packaging, which they can use for whatever they like, perhaps in Stu's case to promote next year's grain stock gathering. So thanks ever so much. If you'd like to get your nominations in, please head to craftypint.com slash Rallings.
00:30:52
Speaker
Hopefully Craig uses his for the crafty pint. He better bloody well do. um Yes. And that's, Aside from that, get your nominations in. We've got time for one more before the end of the year. But for now, back to the show.
00:31:03
Speaker
Cheers. Cheers. Need something printed but it's only a short run? Talk to Rallings. Whether it's cans, cartons or coasters, Rallings has a solution for you.
00:31:14
Speaker
Visit rallingsprint.com.au today. Hey,
Rocky Ridge Brewing's 2025 Achievements
00:31:20
Speaker
Mr. Mel, welcome to the WA Year in Beer 2025 chat. um I think it's fair to say by any measurement that 2025 has been a pretty monumental one for Rocky Ridge. do you want us to run listeners and viewers through the year for for you guys?
00:31:35
Speaker
I mean, it was a really great year. it's it We're still going. We've still got December left, but um it was it was a pretty big one for us, starting with opening Duncrag at the start of, sorry, end of February.
00:31:47
Speaker
and then rolling straight in really to to Burrswood and I don't know how many beer releases thrown in the middle of that Hamish? Yeah we'll we'll be somewhere close to 100 by the end of the year again I'm not sure if there's that number or either we we kind of wait until New Year's Eve to um to release that one.
00:32:06
Speaker
Yeah, yeah. And if you sort of roll back a few years, did you ever envisage that Rocky Ridge would become a multi-venue, multi-brew pub, you know, multi-state operation? Was that always part of the part of the vision? um Yeah, look, it was ah never really part of the plan i think I did a podcast with you or at least had a call, James, just after COVID.
00:32:28
Speaker
but We had Darlene shutting and we were pretty negative on hospitality at that point in time. But um as times have changed and we've developed and grown as a brand, we've rediscovered a love of of good hospitality and and the ability that gives us to create authentic experiences and and actually um connect directly with our customers and our own consumers, because ultimately it's about creating a family. It's about creating ah a long term sustainable business and and a big part of that must be us having a good hospitality arm alongside the wholesale side of the business so did we envision it no um did we envision brewing two million liters of beer a year no not at all um but it's we're here now and we're kind of just one foot in front of the other and making sure that it um keeps coming out to the quality and the standard that we we really want it to
00:33:17
Speaker
it's It's exciting. It's been a a huge year. We're looking forward to a pretty big year next year as well. um Some pretty cool plans underway already. Some pretty cool NPDs underway and and yeah another venue on the horizons as well. So know it's not going to be a slow year by any means, but um I think it'll be slower than this year was.
00:33:37
Speaker
And when you say another venue, we are talking about bootleg here. There's not, you know, another one. na why does you want leave Never say never, but, um, no, at this point, there's no, no plans for anything else. It's, uh, with the abrupt site. So I'm looking forward to, uh, rejuvenating and refreshing that and and bringing something pretty special to the Southwest.
00:33:57
Speaker
got some big plans there and that's some pretty cool ideas. That's what we can do. So it's, it's a, it's a huge project. Don't get me wrong. there's There's an awful lot of work to do down there. um It needs a lot love, but it's also going to be pretty cool to have that family-arranged venue in the Southwest to complement the offering at the Tap House in town.
00:34:17
Speaker
And then how do you manage it all? Obviously, you know, there's a pretty big team now spread across a number of sites, but, you know, how have you managed sort of maintaining, you know, constant output of beers, quality, you know, logistics side of things in two states, opening venues, the hospitality
Rocky Ridge's Venue Expansion Efforts
00:34:32
Speaker
kind of things? Like where's the where's the division of labor even between the two of you?
00:34:36
Speaker
I the fact that we're on different different calls and different um in different cities at the moment I think just explains where how we manage the labour dispersion between us. But it's it can be challenging, but we've got a really great team. We've got some some really amazing people, particularly outsourcing some of the management roles which we've actively done this year and last year has has really helped take a bit of the pressure off.
00:35:02
Speaker
More so Hamish than me, but just allowed us to sort of focus on what we really needed to do, which was kind of working on the business so that we could could achieve these things that we've done.
00:35:13
Speaker
But yeah, it's it's hard, it's a balancing act and often we're sort of passing ships in the night, but it is what it is while we're expanding. um And in in terms of, yeah you you mentioned that the one venue for 2026, is that going to be, not you you're going pause at five for the time being and and sort of make make all of those work? Or is are there, other you know, you mentioned MPD, is there anything sort of teasers you can give us for 2026? Yeah, there's no no plans for any more venues next year other than without Rupp site.
00:35:43
Speaker
making everything work really well. We've been doing a pretty big overall all ah processes and systems in the back end to really streamline the workload for everyone. And that's that's taken a fair bit of um our focus for the last few months, but um we've got some cool MPDs in the low and no space, as well as some pretty big and outrageous beers planned, particularly for the export market. but um But really we're just concentrating on the production side of things again and making sure that but the quality and consistency up here and also, you know, managed to service the demand that we're creating from the venues as well, because ultimately
00:36:23
Speaker
Every time that we expand, it requires a huge amount of time, energy and effort to ensure that the back end keeps up. And so we've got to make sure that we continue to keep sight of our core goals of being environmentally sustainable and not just letting things slip as we go forward. So it's a constant push pull, I guess, of when we want to keep going. But at the same time, we've to make sure that we bring everything along with us. So.
00:36:48
Speaker
So it's it's going to be a pretty big year regardless, but um yeah, no more venues. was going to say that because we've we've rapidly jumped from venue to venue in the last couple of years with Brunswick and Busselton upgrades and then onto Duncraig and then Burrswood and Muliabra. It's been a whirlwind, but in that, that we we still haven't completely finished some of the venues and there's always ongoing projects and improvements and things. So hopefully this will be the year that we can kind of consolidate some of those but wish lists for each venue that we've been working on and get them really, you know, offering that best experience that we can.
00:37:21
Speaker
So you'll see a lot of upgrades over the venues over the next year and probably two years as we can kind of push her on them. But I'm hoping Hamish doesn't say yes to another venue. and and i mean Have you had time to sort of pause and sort of look back at 2025? And i I guess opening the new venues would have been highlights, but any go that, you know, that was a great moment or that was a great beer that we put out that stood out from the crowd? Or has it just been too much of like my to-do list is just beginning no smaller?
00:37:52
Speaker
Honestly, um there's been a few big highlights this year. One of the most notable ones has been getting a wastewater facility up and running out here at brewery. That's been an ongoing project for a number of years now, and and we've finally got it functioning the way that we want it to function to the point where we're we're getting clean water out the back end of it. So we're recycling clean about 70% of the water now, which is pretty cool. So that's been a huge milestone and a huge goal. It's been a long time coming. but One of the events that stood out to me, which I think was really special was unfortunately one of our team members, Mitch, has been suffering with some health issues and we organised a fundraiser for him, which was incredible to see all of our team, all of our community, surrounding businesses just get around it. I mean, it was ah basically a dad
00:38:43
Speaker
bod car wash which was quite comical in the end of the day but just to see the neighbourhood and and all of the crew around us to rally behind Hitch was really special and it was one of the highlights of events we've done and obviously it wasn't for which it was for a better cause that he wasn't sick but it was nice to to be able to work towards that cause raising some money for him and his family so that was that was really special to be able to do that I love the fact that of all the stuff you know you've done in the new venues, all the hundreds of beers that have been out there, we asked for your highlights and it's so Rocky Ridge. It's so something do sustainability and something to do with people and community as opposed to all the stuff that you know I guess your fans might you know be attracted to you for. like That's what you choose to highlight. I think that says a lot about the business.
00:39:31
Speaker
Cheers. That's, I guess, who we are, but we we love all the beers, obviously. I mean, i can't I can't pick one of them as a favorite highlight of the year because they're all awesome and I mean the team do a bloody amazing job it goes I shouldn't go without saying and I don't want to be cliche in it but um seeing everyone develop over the last 12 months and and take on all the challenges that have been thrown at them has been absolutely amazing and you know there's there's so many highlights it's it's not even funny and and very few lowlights so it's it's one of those things where it's uh it's been an awesome year and and we're pretty excited for for what's coming next
00:40:05
Speaker
And what about looking at this of the wider industry, whether in WA or on a national scale?
Sustainability Hopes in Brewing
00:40:09
Speaker
Do you have any sort of hopes, dreams or fears for the future? Hopes, dreams, I think is a real hard one to answer because our industry is so collaborative and just a ah really nice industry to be in that it's it's hard to kind of need to hope for something better. I think it's just, you know, we've all kind of got to do the rising tides, rising ships and help everyone else else out at the moment, like you know.
00:40:33
Speaker
It's happening at the moment. I just hope that that does continue on because it's pretty tough out there for some of us. ah Fears. Most of mine are going to come back to sustainability. I mean, we're driven by a supply chain that relies entirely on the climate. So, you know, that's probably my biggest fear in our industry is what's going to happen if we do bugger up the climate too much as as a humanity and and we don't end up with decent grain and decent hops and decent ingredients for our beers. So,
00:41:03
Speaker
That's probably my biggest fear and i'm moving forward, but that's probably a long-term fear. So I guess if we can share some of our learnings in the sustainability world with some some other people who are willing to hear it and wanting to do it, that's that's kind of what I'd love to do.
00:41:19
Speaker
It certainly seems to be a growing interest, I think about, you know, to the grain stock event that so much of that was about that side of the, you know, agriculture and how that ties into the industry. So, and you guys obviously be making a lot of noise and and not just noise, but I guess doing a lot to push that side of things forward in WA with, you know, working with the local local growers as well.
00:41:42
Speaker
Yeah, it's ah it's it's going to be an interesting 12 months, I think, for the industry. There's a lot of meaningful conversations now and and we're actually starting to get traction on things like tax reform, which are very important for us overall, I believe. And that's not just from a beer producer, that's from artisanal producers, whether we're beer, wine, spirits, producers.
00:42:02
Speaker
on the same boat at the moment. that's It's desperately needed to to, I think, secure all of our futures. But um ultimately, my my biggest hope for the year is that we continue the positive notes that 2025 is ending on. There's a lot of a lot of positivity in the beer community that that I'm seeing and feeling. And I want to see that continue to to grow and to flourish because ultimately, you know, there's a whole new generation of drinkers who are coming in and and seeing how amazing craft beer is or good local beer is for that matter, and who need to be brought on a journey. So it's about us really concentrating on beer,
00:42:38
Speaker
the journey that we went through as young drinkers and and and as young adults being brought into amazing quality products. I'd really like to see us all focusing on that and focusing on the positive energy that that brings because it's just so much fun when you get to see someone's face the first time that they try a fruited sour and they go, holy shit, this is beer. Like, this is amazing. That's that's the the moment that I want to see more. And those those moments all add up to everyone having a smile and enjoying themselves.
00:43:06
Speaker
Just don't give them that chilli barrel-aged beer too early too too early in their journey. That might send them the other way. Very true, very true. you've Got to be selective. We'll stick we'll stick with the coffee maple stouts and the beautiful fruit sours, eh? Yeah, yeah, I think so. No, that's great. Well, thank you so much for your time. know you've always got a million things on. really appreciate it. Enjoy the rest of 2025 and look forward to catching up with you guys and in the new year.
00:43:33
Speaker
Bloody earth, mate. Look forward to beer. Cheers. Appreciate that it.
Froth Town's Growth and Significance
00:43:42
Speaker
Chris, thanks for joining us on the show. are you going?
00:43:49
Speaker
Yeah, and it looks like you're middle of yet another event. do you want to tell us where you are at the minute?
00:44:12
Speaker
Yeah. And in terms sort stepping back a bit from that, so Bar Pop, which I guess, you know, yeah I guess the reason main reason we're chatting is through Froth Town, your main sort of, I guess, craft beer event. However, you know, that's just one part of the the bigger Bar Pop empire. you want a bit of a potted history of Bar Pop and yours and Gemma's involvement there?
00:44:44
Speaker
yeah
00:45:02
Speaker
Yeah.
00:45:08
Speaker
yeah And Froth Town started at Ice Cream Factory, is that right? I know it's been at the showgrounds for a while now. Yeah, so Froth Town actually started as Perth Craft Beer Festival in a little place called the Urban Orchard, which is like a public open space in in the city, CBD.
00:45:24
Speaker
So we started at, yeah, super small. um I think our our event capacity was like 500 people and we did six or seven sessions over one weekend with a heap different breweries.
00:45:35
Speaker
um Yeah, we started it there and then we moved it um into Claremont Showgrounds and then we actually moved it into our current venue, ice Cream Factory, for a couple of years and and now we've been at the Showgrounds for ah yeah for for four or five years, which which seems to be a good home for it. yes Yeah, it's got it's got a nice scale about it, easy to get to, easy to get around. so yeah And what was it like making it to 10 years? Because, you know, the event space, whether it's beer or otherwise, is pretty challenging. So 10 years feels like a real sort of doff of the cap. Yeah, it's nice to get get through 10 years. um
00:46:10
Speaker
I think, I guess, all we can say is that we're we're just hypercritical on ourselves. And, um you know, and we've just tried to keep getting better and better each year, which I think now in its...
00:46:21
Speaker
You know, it very much feels like it's it's in a really good place at the moment.
Froth Town's Success as Premier Event
00:46:25
Speaker
Being 10 years old, i don't feel, I mean, I guess you never really know, but it doesn't feel like it's, ah you know, it's rounded its curve of ah customer appetite. um So I think, yeah, we'll just hopefully keep it alive for a few more.
00:46:38
Speaker
Yeah, and what do you think it is? You know, you've got obviously there's a lot going on, but you know, it feels like the brewers are all happy to be there. They don't feel they're just at a music festival, you know, doing brewers yet. There is so much other stuff going on. Is that something you've changed evolved over time? Or have you sort of always had a pretty clear idea from your wider events experience what's going to work? No, absolutely. It's definitely evolved. And like, it's kind of like this holy trinity of, I guess, keeping three parties happy. One one is us, ah two is the vendors, and three is the customer. And that's obviously not in order of importance, but there's just three, um you know, three key stakeholders, I guess, that all have to get something out of it. It's just that that holy trinity of keeping everyone happy. And, you know, if if the customer is not
00:47:19
Speaker
not happy and seeing value, then they won't come back. Or if the vendor's not seeing value in some way, then they're not going to come back. and And if we don't make money, then we can't continue to do it. So it's just, it's really important that all three get what they need out of that weekend.
00:47:34
Speaker
And looking back, any highlights, whether, you know, out of Froth Town itself or any any other highlights from 2025? Oh, 2025, it just felt so easy and and like everything fell into place. um You know, all the activations were fantastic. The brewers put in so much effort, but vendors rather. it' not They're not all brewers, but the vendors put in heaps of effort to make their stall look beautiful and, um you know, attract the customers. And actually the customers ah are just great. They're all fans of the festival. They come, like they save up, they're ready to spend money.
00:48:04
Speaker
They're all it's in a great mood. um So I think the 2025 highlight is just like some of the parts, you know? Yeah, nice. I'm sure there not wouldn't be too many people out there in beer or hospital or event space where you say, how about 2025 and they go, it was just so easy. So congratulations on on on reaching that point. Yeah, thank you. yeah Hopefully, yeah yeah, we can just keep keep improving it whilst also so making it easy.
00:48:29
Speaker
Yeah, yeah. and And looking ahead, what are the plans, whether from a, you know, from a, from a bar pop or a fourth town perspective, what are you looking at in 2026 and
Future Plans for Froth Town
00:48:36
Speaker
beyond? i think, you know, we discuss things every year in in great detail about, you know, how we can improve and get better. And I think what's really important for us is, is we don't change the fabric of it ah while still improving. So um i guess like when you look at our scale and capacity at the moment, in order to increase that,
00:48:54
Speaker
Um, there needs to be major change. And I think that comes with great risk. Um, I guess you alienate your, your good customers and your vendors. So, um it's, it's now just ah at a point where it's small tweaks and interest with activation rather than major change. Um, and, and one thing which we've, has always been on the radar and something we've always considered is, is maybe, uh, giving the Froth Town experience to, to more people, which to me means, uh, outside of Perth.
00:49:20
Speaker
Um, yeah. but ah But again, you know you like there's there's risk associated with that, not only financial risk, but but brand risk. and you know um I guess sometimes like yeah the ambition to grow something can be detrimental.
00:49:35
Speaker
And outside of Perth in WA or further afield potentially? I think potentially further afield. um But, ah yeah, it's it's still it's one of those things that we ah we always talk about and and we look at it potential iterations and look at another city. And um I think ah it's it's very much going back to square one, um which ah we really – uh, try not to underestimate the value of being 10 years old and and having all those learnings.
00:50:01
Speaker
Um, uh, and, you know, being a known and an understood brand is, is very, very important. So yeah, we're careful not to bite off more than we can choose. So, so potentially, i guess the other, other iteration that we can do is is look to use the other space that we have, which is Ice Cream Factory, and and look to do, you know, maybe a smaller, more boutique iteration of Froth Town in that space, um you know, and that can continue to service that market, you know, a bit more all year round, maybe two or three other iterations, just in a smaller form, focusing on different things.
Bar Pop's Vision for Beer Festivals
00:50:31
Speaker
Yeah, no, well, there's there certainly been a few other, you know, bigger festivals, four by the wayside, you know, not just in the beer space. So if you've got a, you know, vibrant brand with a great reputation like you guys do, but, you know, partly I think whenever Will and I come over, we come back over this way going, everyone, you've got to go to bloody Froshtown is awesome. Then, you know, why not try and capitalize on it in the right way? um And I guess aside from that, you know looking ahead, is if there's anything, you know any hopes or dreams, anything you'd love to see, you know whether it's in the beer or the major event space that you think would benefit either yourselves or you know the the industry as a whole, if you had had a magic wand you could wave?
00:51:06
Speaker
I mean, ah I would just love to keep increasing the amount of people that go get out and about and and do fun things. you know like i sort of I'm very much a believer in like the rising tide floats the boats. And i think you know the more amazing always on venues that we have, you know whether they're brewers or just supporters of brewers,
00:51:26
Speaker
um just continually fighting the fight against Netflix really rather than rather than other venues or other events and festivals. I think you know the more the more we have, if the ecosystem can survive, I think just getting people out and about is better.
00:51:40
Speaker
Yeah, yeah, that sounds great. Awesome. Now, well, hopefully that that does come true for you and for everyone else around the country, especially. and WA has been a bit of a I think, a happier bubble than most places. So it'd be nice if you can send some of the vibes over east as well. Great to chat. And if I don't see you before, we'll see you at Froshtown 2026. Amazing. Thanks, James. All right. Cheers, Chris. See you, mate.
00:52:02
Speaker
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00:52:18
Speaker
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Speaker
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00:52:43
Speaker
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00:52:57
Speaker
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00:53:13
Speaker
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