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How To Get Homeowners Selling You By Using Status Alignment
42 Plays6 years ago
Hey Solarpreneurs! In this episode I'm sharing some of my top strategies on using social status to leverage homeowner's trust and perception of you to influence a decision. Status is the #1 secret to my success at such a young age in the industry and allows me to crush every single competitor I come in contact with no matter what price they're selling at.
If you'd like to learn more about how you can use status to leverage more out of your sales team, visit Solarspartansystem.com
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Transcript
Introduction to Solarpreneur Podcast
00:00:00
Speaker
Hey, what's up in this episode of the solarpreneur, we're going to talk about how to get homeowners to start chasing you and flip the script on them and stop working so hard to get those sales and close more deals.
00:00:13
Speaker
Let's get going.
00:00:14
Speaker
What do you call an underground group of solar professionals on a mission to create a more sustainable world?
00:00:19
Speaker
We call ourselves solarpreneurs.
00:00:22
Speaker
And while some might call us crazy, foolish, and dissatisfied with the status quo.
00:00:26
Speaker
We're the ones taking action to create a better future for ourselves and the world.
00:00:31
Speaker
Solarpreneur is dedicated to give you, the solar professional, the tools, skills, technology, and mentorship to take the industry by storm and sell more solar with less effort.
00:00:43
Speaker
We are solopreneurs, and this is our story.
00:00:58
Speaker
Hey, what's going on everybody?
00:00:59
Speaker
This is James Swierdowski back for another fire packed value driven episode of the solar preneur.
00:01:05
Speaker
If you guys are new, solar preneur is dedicated for one thing, one thing only to give you the solar professional, the tools, strategies, technology, mentorship to make more impact on the world and yourself and create the income and life that you deserve.
00:01:19
Speaker
Welcome to the podcast.
00:01:21
Speaker
Welcome to the YouTube channel.
00:01:22
Speaker
If you're tuning in wherever you are, like subscribe, leave us a review, all that good stuff.
00:01:28
Speaker
And I'm not going to beat it over the head because today's stuff I want to talk about is super exciting stuff that really changed my career for the better,
The Role of Status in Sales
00:01:37
Speaker
right?
00:01:37
Speaker
Allowed me to start.
00:01:38
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up my solar company as well allowed me and my reps to have tremendous success and it's all about status okay and as always i've got some notes here i'm going to refer to so excuse me if i don't make eye contact with you the whole time so what is status k status is the perception that we have with other people instinctively as humans human nature it's hardwired in our dna to rank and judge people and things
00:02:06
Speaker
with status, right?
00:02:07
Speaker
We judge other people and see where are they on the social hierarchy?
00:02:11
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Are they above us?
00:02:12
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Should we be listening and should be be respecting them, right?
00:02:16
Speaker
Or should we be looking down at them, right?
00:02:19
Speaker
These are the sub conscious communications and judgments that we all make as people.
00:02:25
Speaker
And we're automatically wired with this because we needed it for survival tens of thousands and millions of years ago.
00:02:32
Speaker
Okay, however old the planet is, right?
00:02:35
Speaker
So what does this mean for you?
00:02:37
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Status is the key to making sales in the 21st century, especially as a solar entrepreneur, as we're talking to homeowners, right, who are basically making one of the biggest purchases in their life, right?
00:02:51
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$25,000, $30,000 systems next to a car and a home.
00:02:54
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It's one of the second or third biggest purchases they'll ever make.
00:02:57
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And if you want to have any influence over that decision, which we know you do if you want to make the sale,
00:03:05
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and you don't want to play the game of chance with your sales anymore, then you need to understand status at a deep level.
00:03:11
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And the reason why it's so important right now in 2019 at the time of this recording is because the way people buy anything,
00:03:20
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the way people purchase.
00:03:21
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There's an epidemic in the entire world right now going on that's changing, right?
00:03:26
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And to give you some background and some context on this, I want you to think about salespeople 30 years, 20 years ago, 50 years ago, okay?
00:03:34
Speaker
Why did we have salespeople, right?
00:03:36
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They did primarily two things.
00:03:38
Speaker
One, yes, they helped you make a decision, right?
00:03:41
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They closed you, right?
00:03:42
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They sold you something.
00:03:43
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But two, and the most common reason we had salespeople back then was they were the
00:03:48
Speaker
only source from the company to get educated on all the details of the product, right?
00:03:54
Speaker
If you had to go buy a car, the only way you could know the price of the car, right?
00:03:58
Speaker
The only way you can know the information about the car was basically to just go talk to a salesperson, right?
00:04:04
Speaker
And I know some of you think that solar is the same way right now, right?
00:04:08
Speaker
They can't get information on solar, but you know if you've been in the industry for any length of time right now that people know about solar, okay?
00:04:16
Speaker
They know information about it.
00:04:17
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They can look it up online.
00:04:18
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They can get educated on it.
00:04:20
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And that really begs the question, what are you doing as the sales professional, right?
00:04:25
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What are you doing?
00:04:25
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Because we know in lots of other industries, even in solar, like look what Tesla's doing, right?
00:04:31
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Getting rid of salespeople, starting to do, you know, in stores, retail environments, right?
00:04:37
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Getting rid of these situations to where we need to rely on salespeople that are needy, desperate, unreliable.
00:04:44
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The industry is changing altogether, right?
00:04:46
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People want immediate gratification.
00:04:48
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They want information now.
00:04:49
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They want to be able to make a decision now, and they want to feel like it's on their terms.
00:04:53
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They don't want to feel like they're being pushed into anything, right?
00:04:57
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You guys know this.
00:04:58
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I'm speaking some of the industry problems right now.
00:05:01
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to where you're just getting dragged along by the chain on the neck, right?
00:05:05
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You have no say in the matter.
00:05:07
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And if somebody wants to go solar, it's just because they liked your product and offer.
00:05:11
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It really has almost nothing to do with you making the decision, okay?
00:05:15
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That is because you are coming from a low status position.
00:05:19
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Salesmen, as a general rule of thumb, are one of the most low status individuals because we don't need them anymore.
00:05:28
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We don't need salespeople.
00:05:29
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This world has had enough salespeople.
00:05:31
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We don't need another one.
00:05:32
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You guys, I don't want you to be salespeople watching this solopreneur channel.
00:05:37
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You know that being a closer, being able to have somebody make a decision with you on solar, being able to educate them properly enough to make that decision on the spot every single time, perfectly executed, that's what your job is.
00:05:51
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And if you can't do that, then there's no point in having you.
00:05:54
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And I can tell you that if technologies like AI coming up
00:05:58
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And anything from funnels, Facebook ads, your job is getting less and less significant if you can't make that decision with homeowners, if you can't influence an outcome.
Adapting to Informed Prospects
00:06:08
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So now that I've got your attention here and you understand where the industry is at, I want to talk about status, how it's the number one secret to how I have
00:06:16
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Quite frankly, one of the best solar presentations in the whole industry, that 20 minute pitch is all about status.
00:06:22
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It's how we're able to get 90% close rates at my company, Lumen Solar as well.
00:06:27
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This is numbers the industry has never seen before because we don't sell like the typical salespeople in the industry.
00:06:35
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We don't spend two hours in the home trying to build rapport with them, blabbing about all this information about solar.
00:06:40
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We get to the point, we get our job done, and homeowners respect us and chase us.
00:06:44
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That is the difference.
00:06:45
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So guys, I want to go over five key strategies that we use at Lumen Solar, right, to educate homeowners and do this.
00:06:52
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And one of those strategies we actually use, okay, is
00:06:55
Speaker
and this is a bonus, this isn't even the five T's, this is before we get into it.
00:06:58
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At my company, we actually educate homeowners through a series, a sequence of videos, texts, and emails before they even sit down at the appointment, right?
00:07:07
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The reason we do this is we want to get our homeowners, our prospects, educated on solar before they talk to us.
00:07:16
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This is very contradictory, right?
00:07:18
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Many of you guys are saying, well, I want to be the one.
00:07:20
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I want to be the first one educating them on solar.
00:07:23
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And you'll educate them to a degree in the home, but you want them to have a base knowledge of solar, but you want it to come from you in an offline setting.
00:07:32
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And why do we do that?
00:07:33
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We do that because automatically, right, people want to learn on their own terms.
00:07:38
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They want to do research on their own terms.
00:07:40
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If they're going to tell you they want to research about solar, they want to think about it.
00:07:44
Speaker
Wouldn't it be better to let them do that before you actually sit down and they waste your time, right?
00:07:50
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Wouldn't you rather sit down with legitimate people who are serious about making a decision?
00:07:55
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They know they've done their homework and they're ready to buy.
00:07:57
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I'll take that every time.
00:07:59
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Okay.
00:08:00
Speaker
But that doesn't mean we have to sacrifice control.
00:08:02
Speaker
We could control who they're getting educated by, right?
00:08:06
Speaker
This is what marketing's for.
00:08:08
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This is what email sequences, texts.
00:08:10
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This is what Facebook ads are for.
00:08:11
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We can educate them.
00:08:12
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This is why I make videos like this to educate you, right?
00:08:15
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I mean, do the same thing for homeowners and we do the same thing for homeowners with Lumen.
00:08:20
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So how can you educate people and take that out of the sales cycle, put it on autopilot and do it first?
00:08:27
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Okay.
00:08:28
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That's something I want you to think about.
00:08:29
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That's a whole nother topic in itself, but that is the key strategy to making this worse or work.
00:08:35
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Educate first.
00:08:37
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Now let's get into the five key strategies, okay?
00:08:39
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So number one is you want to set the agenda and let homeowners know you're a solar professional of worth, you're worth listening to, okay?
00:08:48
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You maybe have heard me if you followed my stuff by any time.
00:08:52
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For any time at this point, I set the attention very clearly with homeowners.
00:08:58
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when i get in that door okay there's no hey how's the weather how's little johnny doing it's look i've got 20 minutes to help you guys decide if solar works for you or not okay this is what i'm here for i'm a busy guy all right where are we gonna sit we sitting at the kitchen table we're sitting here where do you want to go right perfect guys i'm giving you all the information it's gonna take 12 15 20 minutes maximum okay
00:09:23
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I want to make sure that you guys understand that at the end of this appointment, you could do a couple of things.
00:09:28
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You could tell me no, right?
00:09:30
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And we won't move forward with this.
00:09:31
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That's totally fine.
00:09:32
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I want you to feel like that's okay.
00:09:33
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That means I didn't give you the correct information you need to make a decision.
00:09:37
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You could say, yes, we'll move forward with solar.
00:09:39
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I'll walk you through the next steps.
00:09:41
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That's cool as well.
00:09:42
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But I don't want to hear.
00:09:43
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I need to think about it.
00:09:44
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I need to do research.
00:09:45
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I need to talk to my wife because if you need to do that, do it right now.
00:09:49
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So I don't waste your time or my time.
00:09:51
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Sound good?
00:09:53
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Yes, James will make a decision.
00:09:54
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They'll do that nine times out of 10.
00:09:56
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See how bold that is.
00:09:58
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See how the intention is there.
00:10:00
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They know this salesperson, he's not here to mess around.
00:10:03
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He's here to get things done, be a true professional.
00:10:06
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Just like you go to the doctor's office or you see a lawyer or an accountant, they're not there chatting about your family all day.
00:10:12
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That would give you an ick.
00:10:14
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like icky vibe right because you know this person has nothing better to do right if you know your solid professional is busy that means he's good it means he's damn good at what he does that's the vibe i want you to give off to your homeowner instantly elevates your status when you get in there you get the job done you set the intention correctly all right
00:10:32
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Number two is use what I call a flash
Techniques for Elevating Status
00:10:36
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roll.
00:10:36
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Okay.
00:10:36
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And I got this from one of my mentors.
00:10:38
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Give credit where it's due.
00:10:40
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Oren Klaff.
00:10:41
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I don't know if you guys have heard him before.
00:10:43
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He's the author of pitch anything.
00:10:44
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He does a lot of stuff with investment banking and I've my sales process.
00:10:48
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I've really taken from him and modified it for solar because I love it so much because it's all about efficiency.
00:10:54
Speaker
It's all about status.
00:10:55
Speaker
It's all about anti-selling really pushing the homeowner away and making them work to come to you, which allows them to become more qualified.
00:11:02
Speaker
Okay.
00:11:03
Speaker
And if some of these things sound a little far out there, I want you to tell you they absolutely are.
00:11:08
Speaker
And nobody in the industry is doing this crap.
00:11:10
Speaker
And really think about this as a whole, right?
00:11:13
Speaker
Solar in general is very out there.
00:11:16
Speaker
There's no standard way to do anything in this industry.
00:11:19
Speaker
It's an innovative industry and technology.
00:11:21
Speaker
So why wouldn't we be innovating and trying to sell to today's buyer using modern tactics, not 1940s, 50s in-home sales strategy, right?
00:11:31
Speaker
Why the hell are we doing this to ourselves?
00:11:33
Speaker
It's ineffective, it's inefficient, and there's a better way to do it because I know I've personally done it.
00:11:37
Speaker
I've had success with my clients in my own company, and I've seen it with thousands of reps have the same success.
00:11:43
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Just realize it's there, okay?
00:11:45
Speaker
So as we go into this, what's called a flash roll,
00:11:48
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is it does one thing in particular.
00:11:50
Speaker
It raises up your status equal to the home buyer, okay?
00:11:54
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Because when you come in as a sales rep, right, automatically you're down here, the homeowner's up here.
00:11:59
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If you have this disconnect right here, there's no rapport.
00:12:01
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A lot of people think that rapport building strategies are just getting along with them, right?
00:12:06
Speaker
Getting them to like mimic where I'm sitting and stuff.
00:12:08
Speaker
Rapport is when your status is elevated at the same level.
00:12:12
Speaker
You guys view each other as equals.
00:12:15
Speaker
Think about when you go, say, like a celebrity or Grant Cardone walk down the street right now, right?
00:12:20
Speaker
If you went up to Grant Cardone and you were like, hey, Grant, I love your work, man, blah, blah, blah, and started saying stuff, he's going to view you as a low-status fanboy, basically, right?
00:12:30
Speaker
If you wanted to ask Grant a favor, he's not going to do it because he views you as a fan.
00:12:35
Speaker
now if jordan belford or another sales entrepreneur type of guy or ed milette came over to grant and he met him boom they're equals now right they can talk to each other as equals and why is that it's because yes their experiences are similar but they know that they're on the same level the same playing field and i could tell you that you don't actually have to be on the same playing field as somebody to reach that same level of connection
00:13:02
Speaker
Okay.
00:13:03
Speaker
All you have to do is tap into that wired, that innate human response, right?
00:13:09
Speaker
To really judge people.
00:13:11
Speaker
If they can judge you as equal, then you've won.
00:13:15
Speaker
One of the best ways I like to do that is with a flash roll and a flash roll does a couple of things.
00:13:19
Speaker
Okay.
00:13:19
Speaker
Just a couple of them.
00:13:20
Speaker
And I'll give you an example of one.
00:13:22
Speaker
A flash roll is a memorized statement, usually about 150 to 300 words where you're going to say it and recite it at double your talking speed.
00:13:32
Speaker
And it shows that you're an expert in your field.
00:13:35
Speaker
A flash roll is not meant for your home owner or the prospect to actually understand
00:13:40
Speaker
understand what you're talking about.
00:13:41
Speaker
A flash roll is really meant to just raise up that status again, show them and make them at ease and comforted that they're in the hands of an expert.
00:13:50
Speaker
Okay.
00:13:50
Speaker
They shouldn't fully understand what you're saying.
00:13:52
Speaker
And then you're going to end it casually as well.
00:13:56
Speaker
realizing and recognizing that there's no way they understood what you just said.
00:14:00
Speaker
Okay, so I'm going to go ahead and do a flash roll here.
00:14:03
Speaker
It's kind of on the spot.
00:14:04
Speaker
I have a couple notes here on it and I'll show you what I'm talking about.
00:14:07
Speaker
So let's say I just came in from a presentation.
00:14:10
Speaker
I just checked out the roof.
00:14:12
Speaker
I looked at the panels.
00:14:13
Speaker
I looked at their electric panels to see if they need an upgrade.
00:14:16
Speaker
I just come and say, hey, John, you guys are just going to need a quick panel upgrade, about 1,000 watts.
00:14:20
Speaker
Go ahead and do the standard Enphase IQ6 plus microinverters with a 300-volt capacity.
00:14:25
Speaker
Looks like we'll need about 24, 330-watt LG panels with an annual production of about 13,834 kilowatts per year.
00:14:33
Speaker
It's going to punch you out about a 96%, give you a little wiggle room so you can work with SPG&E with their net meeting program a little bit more favorably.
00:14:41
Speaker
Don't worry if any of that didn't make sense, John.
00:14:43
Speaker
I've done this a million times.
00:14:44
Speaker
You're going to be up and running about 45 days flat.
00:14:47
Speaker
Okay.
00:14:48
Speaker
That's it.
00:14:49
Speaker
That's a flash roll.
00:14:50
Speaker
So what is the point of that?
00:14:52
Speaker
Right?
00:14:52
Speaker
It sounds just like a bunch of mumbo jumbo and technical terms.
00:14:55
Speaker
The point of the flash roll again is after you say that instantly the homeowner's like, what the heck just happened?
00:15:02
Speaker
Like, who is this guy?
00:15:04
Speaker
You're an expert because you just use all these technical industry terms.
00:15:08
Speaker
They don't understand.
00:15:09
Speaker
You said at the end, look, you don't have to understand.
00:15:12
Speaker
That's why I'm here.
00:15:13
Speaker
I'm the expert.
00:15:14
Speaker
Let me worry about all this crap.
00:15:16
Speaker
I've done this a million times.
00:15:18
Speaker
Why don't we move forward with this?
00:15:20
Speaker
It's the same thing if you walk into a surgeon's office or a doctor's office.
00:15:23
Speaker
Again, they might use technical terms to say, yeah, you're just going to need three doses of this.
00:15:28
Speaker
We'll put you on 15 milligrams of ibuprofen, this blah, blah, blah, blah.
00:15:32
Speaker
Don't worry about it.
00:15:33
Speaker
You're going to be up and running a couple days flat.
00:15:34
Speaker
Okay?
00:15:36
Speaker
Super simple.
00:15:37
Speaker
So what do you do?
00:15:38
Speaker
You script these out, you write them out.
00:15:39
Speaker
Okay.
00:15:40
Speaker
I just wrote this one out just before.
00:15:41
Speaker
This isn't the one I've used in presentations itself.
00:15:46
Speaker
But for the example sake here, I wanted to give you a long one that you guys can look at, right?
00:15:51
Speaker
So make it technical.
00:15:52
Speaker
They don't need to understand it.
00:15:53
Speaker
It's just to solidify the status.
00:15:55
Speaker
You guys know, I don't like technical terms at all in the presentation.
00:15:58
Speaker
This is the one time I'll use it.
00:16:00
Speaker
And it's not for understanding.
00:16:01
Speaker
It's just to raise the status.
00:16:04
Speaker
So number three here,
00:16:06
Speaker
is I want you to use clear, concise, and articulate language.
Effective Communication in Sales
00:16:10
Speaker
Be aware of your vocal tonalities, right?
00:16:13
Speaker
We'll talk about tonality as well, but make sure you're speaking clearly, communicating clearly, right?
00:16:18
Speaker
It might seem counterintuitive because that flash roll, you're not gonna understand, but again, the point of that is not for them to understand you.
00:16:25
Speaker
The rest of your presentation, however, should be very clear as if you're speaking to a four-year-old or a five-year-old, right?
00:16:30
Speaker
You want to make it very concise, be articulate, don't mumbo-jumbo, don't add a bunch of fluff that is unnecessary.
00:16:38
Speaker
This is something that very few salespeople do.
00:16:40
Speaker
The reason they're...
00:16:41
Speaker
bad at it and they suck at it is because they don't practice.
00:16:44
Speaker
They don't train.
00:16:45
Speaker
Okay.
00:16:45
Speaker
That's why I came up with a solar Spartan system.
00:16:48
Speaker
I've been using it with my team at lumen solar.
00:16:50
Speaker
It's taken over three years to create this system for you guys.
00:16:54
Speaker
I'm actually going to go ahead and just run a commercial bumper for it real quick.
00:16:57
Speaker
And then we'll get over to the next episode, um, or the next part of the episode.
00:17:00
Speaker
Okay.
00:17:01
Speaker
So we'll go ahead and run that.
00:17:02
Speaker
So I don't need to talk about it and we'll see you in a second.
00:17:05
Speaker
The world is changing.
00:17:07
Speaker
Even though solar energy is the future and creates opportunity for you and me, for many, that opportunity fades quickly because today's buyers aren't what they used to be.
00:17:19
Speaker
Knocking doors, selling at the kitchen table, and traditional solar selling tactics are a thing of the past.
00:17:27
Speaker
And while today's solar professional might get away with these strategies, tomorrow's, however, will not.
00:17:35
Speaker
Introducing the Solar Spartan System, the world's first results-based sales and marketing platform that is guaranteed to turn you or your team into solar selling machines.
00:17:50
Speaker
And what makes this system unlike anything you've ever seen?
00:17:54
Speaker
Is it's designed specifically to help you sell to tomorrow's homeowner using out-of-the-box strategies and mentorship that the industry has never before seen.
00:18:05
Speaker
and the pain of not knowing where your next appointment will come from.
00:18:10
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Facing objections and unrealized potential can be replaced with the ability to generate hundreds of leads on demand, sell virtually from home, and get your prospects selling you.
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Visit SolarspartanSystem.com to get your free demo.
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What is up, solopreneurs?
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Welcome back to the show.
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James Swiderski here.
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We're talking about status, how to raise your status, how to get homeowners chasing you, flip the script, whatever you want to talk about.
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This is the way that people sell in the 21st century, top producers at least.
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The old model of sales, mothal, I don't know what I'm talking about.
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The old model of sales is broken.
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It doesn't work.
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The needy, desperate salesperson is not respected.
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You will push away and repel buyers more than anything.
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This...
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model right of a high status expert and individual that produces results is what i want you to focus on it's what top producers in this industry are doing so we just talked about the flash roll right we stopped talked about setting the intention we talked about using clear concise language right the next piece with that is i want you to learn how to use your tonality tonality to your advantage right the way we do this is we try to not sound like sales people
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Think about how a traditional sales rep or a solar rep talks, right?
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They speak up.
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Hey, how are you doing?
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You guys ready to move forward with this, right?
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Super excited, right?
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This is a broken model.
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This has worked back in the 80s, 90s, early 2000s, but today that tonality instantly triggers in your prospect's mind desperation.
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Sales, don't listen.
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Shove him out, right?
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Get rid of that guy.
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I don't want to hear him, right?
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That is what their brain's thinking.
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It's not anything to take offensive, but this is what the innate human brain that's thousands and thousands of years old is doing, and you need to work in its favor rather than against it.
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The way we do this is we try to not sound like salespeople no matter what.
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And the easiest way to do it, I've found, is just speak in a neutral tone.
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So yeah, I might be speaking really energetically right now on the call or on this video with you guys, right?
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Because I'm not selling, but when I am selling, my tone is going to instantly go like this.
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Hey, John, how are you doing?
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John, this is James.
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I'm going to go ahead and help you guys out with this.
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You'll notice the tonality comes down, right?
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It's down.
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It's flat.
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Hey, what can I do for you?
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This is James.
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Guys, I have 20 minutes to go over the big idea of a solar.
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Let's get started.
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See, it's not salesman, right?
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It's not salesman.
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So neutral tone.
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How do you speak in a neutral tone?
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Hey, how are you?
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Guys, I just saw that panel outside.
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You're going to need a panel upgrade.
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Does this sound like something you guys want to move forward with this?
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Maybe it's not the best fit, right?
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Neutral tone.
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Super easy.
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Don't sound like a salesman.
Impressing Clients with Professionalism
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And then the last one, guys, as a bonus here is think about dressing professionally, right?
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All this is is your voice.
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is a combination of what equals your first impression.
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Your voice, your charisma, your personality, the way you dress, right?
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Your haircut, all of that stuff plays a big role in your status, right?
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Think about, and to give you an idea of the power of this, again, it's overused, but think about the doctor, the lawyer, all these professionals, right?
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They have a specific uniform.
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When you go walk into a doctor's office, you see that white lab coat,
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Boom.
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Instantly.
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Your brain is respect.
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Pay attention to what that person says.
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This is what suits do, right?
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If you are a suit, a shirt and tie instantly commands respect.
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Okay.
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If you can use any of these things to your favor, to elevate your status, why wouldn't you use them?
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Okay.
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Why would you dress in a shirt and a baseball cap?
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or a polo and a baseball cap when you can dress in a shirt and tie or even just a collared shirt like this and elevate your status and increase your odds of closing just a little bit more, right?
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I'll take all the odds.
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I want to stack the deck in my favor as I talk about and make sure I have everything working for me.
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Guys, be aware of your presentation, the first impression that you leave on homeowners, even if it's remotely and you're selling over the phone as we teach you to do in the Spartan system.
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the way that you dress has a huge impact on how you perform over the phone me personally besides doing this video right i could just be wearing a t-shirt and jeans or a t-shirt and gym shorts today because i'm mainly just working from home on the computer besides this video but i've got some sales calls and i know i perform better with sales calls when i'm dressed to impress when i'm dressed with some slacks shoot a shirt right shoes all that good stuff so
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Pay attention, guys.
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It has both immediate effects, long-term effects, as well as psychological benefits when you dress up and create a better first impression.
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So, guys, that's it for the episode.
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I want to go ahead and review, though, what we talked about, five keys to commanding attention and elevating your status as a solo professional so homeowners will sell you.
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One is to go ahead and set the agenda, right?
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Show them you're a professional.
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Get the job done.
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You are a task-oriented person, a no-BS approach to sales.
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Huge in the industry right now.
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Number two is utilize flash rolls, okay?
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Write your own flash roll script to solidify your expertise, to make the homeowner feel both impressed and at ease that they're in the hands of an expert and that you know what you're talking about.
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Number three is to go ahead and use clear, concise results.
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clear language that a fourth, fifth grader can understand, speak at a reasonable pace so that they can understand you as well.
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Four is utilize neutral tonality, speaking like this, trying to not sound like a sales rep, not trying to not put up that guard that all of these people have because they've been burned by salespeople before.
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You don't want to sound like a sales rep because you're not, you're a closer, you're a solar consultant, not a salesman.
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Number five,
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Dress professionally.
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Okay.
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Both for yourself to respect yourself, respect the industry, respect the craft, but also for the, the other person at the end, right?
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The homeowner, whether on the phone or in person, guys, if you enjoy these tips about status, you like these types of topics.
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I could talk about status forever because quite frankly, right?
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I'm a 23 year old guy.
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And I became a millionaire at the age of 20 years old in this industry.
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And I did it with status.
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Okay.
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To be able to get people to respect me as a young guy compared to a 40, 50 year old that I'm competing against is huge.
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And status was a secret.
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So if you guys want more topics on status, we could go into further detail on the presentation.
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Let us know on social media and the solopreneur group, what you think, what you want.
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Comment down below on YouTube.
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We're here for you.
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We make this content for you.
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Give us a like, thumbs up, subscribe, share it with somebody else.
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And until next time, guys, keep crushing it, elevate your status, and we'll see you in the next episode.
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Wow, what another value-packed episode of The Solarpreneur.
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Guys, if you couldn't tell, we spend a lot of time and energy to put these episodes out to hopefully give you just one strategy, one golden nugget that's going to launch your solar career to the next level.
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And we do it all for free.
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And if you found any value in this episode or it's helped you in any way, all I ask in return is that you just take 30 seconds of your time and leave us a review on iTunes so that we can help more solopreneurs like you to change the world.
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And as a gift for leaving us a review, we have a special training package exclusive for solopreneur listeners over at solopreneurs.com.
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Remember, you need to leave us a review on iTunes to qualify for the training package.
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So take care of that now and we'll see you on the next episode.