Introduction to the Podcast
00:00:01
The Jobs Podcast
Hey folks, you're listening to the jobs podcast. I'm your host, Tim Hendricks. And today we have a very unique guest with us. Her name is Jody.
Jody's Career Journey
00:00:10
The Jobs Podcast
Jody has a job. I always ask my guests in every interview, if there was another career that they would like to do, what would it be?
00:00:17
The Jobs Podcast
And I've made a career in the fire service, but I have to be honest, I flirted with being a voice actor a number of years ago and realized I don't speak goodly enough to make a go at it. So I'm hoping to live vicariously through Jody.
00:00:32
The Jobs Podcast
Welcome, Jody. Thanks for joining me today.
00:00:34
Jodi Krangle
Thanks so much for having me.
00:00:36
The Jobs Podcast
So let's go ah go ahead and start off with just a little snapshot of your childhood, your early upbringing, and kind of how you first got into the voiceover.
00:00:46
Jodi Krangle
o Well, I mean, from early on, I've been a singer. So my parents were both musical.
00:00:52
Jodi Krangle
And when we were kids, we had sing-along time, not story time.
00:00:56
Jodi Krangle
So, yeah, so that's kind of how I started with my voice. But it didn't really become voiceover until later on. And I kind of did both left and right brain
Transition to Voice Acting
00:01:10
Jodi Krangle
stuff. So I've been a computer nerd since about 86.
00:01:13
Jodi Krangle
eighty six And I love computers and I spent a majority of my working life in the computer industry or selling hardware or software or that kind of thing, learning the internet, doing internet marketing and SEO, that kind of thing.
00:01:33
Jodi Krangle
And in 95, 96, I volunteered my time at the Canadian National Institute for the Blind, the CNIB, and
00:01:41
Jodi Krangle
And I was doing articles. I was reading articles onto reel to reel tape at the time.
00:01:47
Jodi Krangle
And yeah, yeah.
00:01:48
The Jobs Podcast
Splicing and doing all that.
00:01:48
Jodi Krangle
Uh, Well, yeah, I don't know if that was because they were a government entity and they didn't have all the newest computer stuff or if that's really the equipment they had in 95, 96.
00:02:02
Jodi Krangle
But ah because I think I think that was starting to come out um previous to that. But so but yeah, um anyway. ah Yeah. So I did that for a number ah just like ah a little bit there and it kind of.
00:02:18
Jodi Krangle
it treated it It piqued my interest. And I didn't really start looking into voiceover as a full-time job until i got super bored in 2007 doing internet marketing and SEO when Google became it.
00:02:34
The Jobs Podcast
Hmm. Yeah.
00:02:34
Jodi Krangle
And i was just ah it just became less art and more science and
00:02:41
Jodi Krangle
ah I mean, really, the the same thing holds today. Content is king. if you have content, I mean, it's just going to happen.
00:02:51
Jodi Krangle
So i got bored. And in 2007, I decided, well, maybe I should start looking into what this voiceover thing entails. And I just kind of went for it.
00:03:01
The Jobs Podcast
So when you say went for it, do you, did you start doing like audio books or did you happen to stumble into a commercial or did you do on-air talent like radio or what was the initial spark?
00:03:15
Jodi Krangle
Well, initially for me, it was all advertising. So I have never done an audio book in my life and never intend to.
00:03:22
The Jobs Podcast
Yeah. yeah
00:03:25
Jodi Krangle
ah And my focus has always been on commercials, corporate narration, branding, advertising, marketing, that kind of thing, just because I find that more fascinating than any other aspect.
00:03:38
Jodi Krangle
And for me, I've always been a sprinter, not a marathoner. So I tend to do things that are five minutes of finished audio or less. That's kind of where I've focused my career.
00:03:48
Jodi Krangle
But really, in the beginning, I didn't know what I didn't know. So I knew internet marketing, I knew the internet, and I knew that putting out a website and saying I can do this ah would ultimately get me somewhere.
Learning Voice Acting Essentials
00:04:05
The Jobs Podcast
Oh, wow.
00:04:05
Jodi Krangle
And I didn't really do anything other than put together a website and send away for a CD set to sort of teach me the basics.
00:04:18
Jodi Krangle
So there were was a company put together, I think he's just retired now actually, a fellow named Mike Kirby here in Toronto, in the Toronto, Canada area.
00:04:32
Jodi Krangle
And I sent away for his CD booklet and and i all of the instructions. They didn't even really have anything like Zoom, so you couldn't do anything remotely.
00:04:42
Jodi Krangle
You would have to show up in person. You didn't have a choice.
00:04:44
The Jobs Podcast
oh yeah.
00:04:46
Jodi Krangle
and And so used that as the basis for ah ah corporate demo, a corporate narration demo that I thought I could work on. And then I went searching on the internet.
00:05:01
Jodi Krangle
And unfortunately, I landed on a demo mill, what they call demo. A place that will basically take your credit card and give you no instruction, but put something together that sounds okay, but you don't have the training, so it still sounds like crap.
00:05:21
Jodi Krangle
but You know, like that kind of idea.
00:05:24
Jodi Krangle
ah and and I spent a lot of money in those beginning years that I didn't really have to spend and went on a message board and said, because I didn't know, you know, this is, yay, here's my my new demos.
00:05:38
Jodi Krangle
Yay. You know, what do you think? And everyone on the message board was like, what are you doing?
00:05:46
The Jobs Podcast
Oh, man. That's a rough lesson to learn, isn't it?
00:05:48
Jodi Krangle
ah It's, yeah, yeah, it was a rough lesson. And um i I actually credit the person who was the most critical of those demos with helping me create a career, really, because he was the first person who told me, you know, this is actually acting.
00:06:09
Jodi Krangle
and And you have none. So let's work on that. ah
00:06:15
The Jobs Podcast
You are. I mean, the competition now for being a voice actor is very similar to being a in I don't know what you call it, a movie actor, I guess, or and a visual actor.
00:06:26
Jodi Krangle
Yeah, I don't know if I would quite put it on par with that just yet, but it is definitely a lot more competitive.
Challenges in Voice Acting
00:06:36
Jodi Krangle
Because ah like I was saying before, you don't know what you don't know.
00:06:40
Jodi Krangle
And unless you get a coach, unless you understand what voice acting really is, where it can be used, how it can be used, what you're contributing to, then yeah it's really hard to have a career.
00:06:52
Jodi Krangle
And these days, there are a lot of people saying they're voice actors out there and a lot of people reaching out to people all over the place. And the people who are in positions to hire people like that get inundated day in, day out.
00:07:10
Jodi Krangle
So yeah, it because it's become more, you know, quote, commonplace, it's a little harder to stand out. Yeah.
00:07:20
The Jobs Podcast
Now, I'll compliment you here for just a minute. Your voice is very warm.
00:07:23
Jodi Krangle
That's good.
00:07:24
The Jobs Podcast
It's easy to listen to. It's not high pitched. You don't have much of an accent. um i I've got kind of a mess of hodgepodge of words that people can't quite figure out where I'm at, where I'm from sometimes, but a little bit of West coast, a little bit of South, but you know, I i don't think I could be a voice actor just cause my pronunciation is not there, but.
00:07:48
Jodi Krangle
I don't know. I mean, you sound fine to me. Also, when you're talking about commercial work, a lot of the people who do commercial work, you can't be so pronunciation heavy, if that makes sense.
00:08:01
Jodi Krangle
You need to slur your words a little.
00:08:03
Jodi Krangle
You need to be a real person.
00:08:05
Jodi Krangle
so ah So in a sense, having a voice that sounds pretty can work against you.
00:08:13
Jodi Krangle
So it depends on where you are in the voice industry.
00:08:16
Jodi Krangle
well What are you trying to do with it? If you're into the commercial, then yeah, you don't need to be perfect. That's not what they're after. They're after you and your perspective.
00:08:26
The Jobs Podcast
Are they looking for a relational authenticity like that could be my neighbor?
00:08:33
Jodi Krangle
Yeah. There's lots of different types of commercials that would be out there.
00:08:37
Jodi Krangle
And it just depends on where you fit. And what ends up happening is that we think we would fit into a certain spot. And then we get hired for things that we didn't think we would get hired
Audio Branding and Podcasting
00:08:50
Jodi Krangle
for. And suddenly, that's where we fit.
00:08:54
The Jobs Podcast
Well, when I was looking at your website, you have a pretty deep resume of companies that you have done work for, like HGTV, Subway, Frito-Lay, Bose Speakers, Dell Computers.
00:09:07
The Jobs Podcast
those aren't like Everybody knows those companies, so you're obviously you know a major player. What What are these companies? Is there something that they're all looking for that you can deliver?
00:09:19
The Jobs Podcast
Or are you in a specific lane? And I don't um don't even know what to call it.
00:09:24
Jodi Krangle
Well, I mean, yes, I am in a specific lane because each voice is different and each voice has ah a quote brand of their own.
00:09:32
Jodi Krangle
So, yeah, I mean, it depends on what they're after. If their brand is, you know, they they might be looking for a warm resonance, then sure.
00:09:43
Jodi Krangle
But if they're looking for, you know, a 20 year old um ah kid who knows what they know and and, you know, they're your next door neighbor or whatever, they're not going to hire me.
00:09:58
Jodi Krangle
So it really depends on what the branding is of the specific commercial. And this is why I tend to talk about audio branding, because I think it's important for voice actors and a lot of people to understand what audio branding really is and how the brand of a company isn't just in the visuals, but also in the audio.
00:10:19
Jodi Krangle
So it's in how they sound as well. They appeal to a certain market and a certain sound is going to appeal to a certain market. So you have to fit that.
00:10:30
The Jobs Podcast
That's also the name of your podcast, Audio Branding Podcast, correct?
00:10:34
Jodi Krangle
Yep. Yes, it is. Yeah.
00:10:35
The Jobs Podcast
Where I just...
00:10:36
Jodi Krangle
I've been doing that for five years now.
00:10:38
The Jobs Podcast
Five you... Wow, yeah, because I saw you had hundreds of episodes on ah on your website.
00:10:42
Jodi Krangle
Yeah, we're approaching 300 right now.
00:10:43
The Jobs Podcast
Wow, very nice.
00:10:44
Jodi Krangle
Yeah. Yeah. Yeah.
00:10:46
The Jobs Podcast
So you mentioned a minute ago about getting a coach.
00:10:46
Jodi Krangle
I really enjoy it.
00:10:51
The Jobs Podcast
Is that something that if someone is wanting to get into your line of work, Do they typically get a coach or is that something you realize later on? I probably need to get a coach. What's what's most common?
00:11:03
Jodi Krangle
Well, I do think that a coach is imperative if you're going to try being a voice actor, because that coach not only has the information to tell you how to use your voice, how to use your instrument in a way that will be useful for clients, but they also have that ability to tell you how to found to how to find jobs.
00:11:24
Jodi Krangle
so and And where you should look and what genres there are and which other coaches are out there that could help you in those different genres.
00:11:33
Jodi Krangle
And what conferences are out there that you could go to where you could meet fellow voice actors and talk over the different positions and the different genres and the different ah trials and tribulations that you have as a voice actor.
00:11:49
Jodi Krangle
And there's all sorts of ways to go about this, but the quickest way really is to get a coach.
00:11:56
The Jobs Podcast
What you mentioned a few things that a coach will help you do, but as far as your instrument, which I think is an excellent way to describe your voice, what, what are they going to help you do?
00:12:08
The Jobs Podcast
Like the nuts and bolts, your first few sessions with a coach vocally.
00:12:13
Jodi Krangle
Well, one of the things that they can really help with is to let you know how, for instance, a directed session might go.
Coaching and Skill Development
00:12:20
Jodi Krangle
So a lot of the technical stuff about working with clients in ah in in a remote session, for instance, or the recording that you're going to have to do, because as a voice actor, yes, I'm creating the voice, I'm providing the performance of that script, but I'm also the one who has to record it on, ah you know, on occasion, usually.
00:12:45
Jodi Krangle
So in a way, that's kind of me being like an audio engineer.
00:12:50
Jodi Krangle
And that doesn't mean that I have to know all of the nuts and bolts of being an audio engineer. I basically know enough to be dangerous.
00:12:58
The Jobs Podcast
yeah It helps to be familiar, I'm sure.
00:12:59
Jodi Krangle
That's But it it does help to be familiar with how to record your voiceovers, how to edit them, what ah bare minimum things your client might expect on the other end, and be able to supply those so that you fulfill your duties as a voice actor in as ah comprehensive a way as possible so that you're client isn't worried that you might not be able to do what you tell them you can do.
00:13:28
Jodi Krangle
and And also beyond that, a coach will help you understand what the acting is all about. So there is acting in this, even if you're even if you're speaking a commercial.
00:13:41
Jodi Krangle
you need to sound natural in a very unnatural situation. So I'm looking at a script.
00:13:48
Jodi Krangle
I'm in my booth, which is a five by four area, and I am looking at a script, but there's no one in front of me. I'm not talking to anybody.
00:13:59
Jodi Krangle
I'm looking at a screen. I may have headphones on. I'm talking into a microphone. I'm What am I imagining? How am I going to sound in that kind of an environment so that I don't sound like I'm reading and I actually sound like I'm having a conversation with someone?
00:14:17
Jodi Krangle
And people think that it's just speaking words, but no, that is acting.
00:14:23
The Jobs Podcast
You're conveying emotion through your words, right?
00:14:26
Jodi Krangle
Yeah. You're having a conversation with someone. It's always a conversation.
00:14:31
The Jobs Podcast
Do you typically memorize your lines before you go in?
00:14:35
Jodi Krangle
Oh, God, no.
00:14:36
The Jobs Podcast
Okay. Okay. Note to self. All right. Oh, good. Okay.
00:14:40
Jodi Krangle
No, I don't need to do that. Thankfully, ah usually have the words in front of me.
00:14:45
Jodi Krangle
Someone else has written the script.
00:14:47
The Jobs Podcast
ah Okay.
00:14:48
Jodi Krangle
Thankfully, i just have to interpret it to the best of my ability and make it sound like it would naturally come out of someone's mouth.
00:14:48
The Jobs Podcast
All right.
00:14:57
The Jobs Podcast
I'm assuming you get these weeks in advance and you can kind of prepare a little bit, right?
Live Sessions and Technical Skills
00:15:02
Jodi Krangle
Well, sometimes, but especially if you're in a live session, you don't want to overprepare because if you overprepare and you get set in your ways and then they try to direct you out of that, that's another thing that a live session or enough live sessions will teach you.
00:15:02
The Jobs Podcast
your Your script.
00:15:18
Jodi Krangle
And that is that you need to be able to be directable. So you may think that the script should be interpreted this particular way, but maybe they want you to emphasize a different word than the one that you thought you were going to be emphasizing.
00:15:32
Jodi Krangle
So then you have to switch it up and you have to do it in a different way. And if they ask for, let's say, an ABC of a particular line, what they're asking for is for you to repeat that line three times.
00:15:44
Jodi Krangle
But they're not saying to do it in exactly the same way all those three times. So you need to switch it up. You need to give them something different each time that you do that line.
00:15:54
Jodi Krangle
And and being able to make those changes automatically. on the fly sometimes and occasionally being able to put in some ah some improv if they ask you about that kind of thing and and being directable out of what you thought you were going to be doing is important as well.
00:16:15
The Jobs Podcast
Do you are there instances where, let's use an example for someone that you've done ah commercial for, Bose Speakers.
00:16:24
The Jobs Podcast
Is there someone there that's a representative of Bose that's listening to this and going, you know, I don't really like what I'm hearing. Can you do this or that? Or do do you create a small catalog of options of the same thing, you know, different um emphasis on different words and whatnot, send it to them and then they choose the one they like? Is that how that plays out?
00:16:45
Jodi Krangle
It depends. If they want a live session, then yes, someone is listening in and then telling me that, oh, you know ah that was okay, but let's try it this way.
00:16:54
Jodi Krangle
Or, you know, okay, I can see where you're going with that, but let's try emphasizing this word instead.
00:16:54
The Jobs Podcast
Okay. Mm-hmm.
00:17:00
The Jobs Podcast
and okay
00:17:00
Jodi Krangle
Or, you know, that kind of a thing. And it there's usually an engineer on the other end recording me on their end. So there are various remote possible connections and software pieces that you sort of need to understand.
00:17:14
Jodi Krangle
So again, that's that comes with coaching. It comes with understanding what the remote options are. There's a bunch of them. Source Connect is one of the ones that is most prominent right now.
00:17:26
Jodi Krangle
But in Europe, for instance, they use something called SessionLink Pro, which is a similar type of software to software thing, but more used in that area.
00:17:36
Jodi Krangle
So it just it depends.
00:17:37
The Jobs Podcast
Thank you.
00:17:38
Jodi Krangle
And and like I said, a coach will be able to give you some ah some ideas of how this might go. But, you know, there are still clients who come to me, specifically corporate narration. This happens a lot in corporate narration, where they ask you to, you know, just do two or three takes of a script, depending on how long it is, and you change it up. You do it in different ways.
00:18:02
Jodi Krangle
Or i will do a couple of full takes of the script, but I might repeat a line or something like that. Or I might repeat the beginning in a different way or the ending.
00:18:12
Jodi Krangle
in a different way, just to give them some options. And then they take that audio file and put together ah what they want with the video that they're working with.
00:18:24
Jodi Krangle
So um yeah, there's all sorts of ways that this could go. So it could be live direct, or it could be me just giving them an audio file. Usually it's a WAV file, and I send it using WeTransfer.
00:18:36
Jodi Krangle
And they take it from there.
International Market and Home Studio
00:18:40
The Jobs Podcast
You mentioned Europe just a minute ago when you were speaking.
00:18:42
Jodi Krangle
Mm-hmm. Mm-hmm.
00:18:42
The Jobs Podcast
Do you get, is there a big need or draw for, I guess, American or Canadian, North American type accents over in Europe? I would seem like it would be mostly the other way around.
00:18:55
Jodi Krangle
Yeah, it's a little less than, say, a North American client would normally request. And a lot of the folks in Europe are after more British sounding voices than they are North American sounding voices.
00:19:10
Jodi Krangle
But it depends. If it's a big company and they have many different outlets or um ah home bases or whatever for the company in all sorts of different places in the world, many of them have...
00:19:25
Jodi Krangle
ah company headquarters in a whole bunch of different places. They might have them all over US and Canada. And if that's the case, then it may be a European-based company.
00:19:39
Jodi Krangle
But with those ah those outlets in North America, they need a North American voice to voice some internal or external videos.
00:19:50
Jodi Krangle
And So it just, it depends on the, on the, the makeup of the company, really.
00:19:57
The Jobs Podcast
I don't know how it is in Canada, but it seems like in the United States, we're suckers for that British accent. All the the commercials and the the ah selling stuff on TV, always see if they throw a British accent on it for some reason, it adds some air of legitimacy to it.
00:20:12
The Jobs Podcast
I don't know why we fall for that.
00:20:14
The Jobs Podcast
It sounds more sophisticated than us, I guess.
00:20:16
Jodi Krangle
Yeah, I mean, I think that's a branding thing.
00:20:19
Jodi Krangle
Definitely. i don't think that's unusual.
00:20:23
The Jobs Podcast
So the recording aspect of things is the majority. i know you mentioned the live sessions, but is the majority of your work done from home or locally? Or do you have to travel a lot or did that change as your career progressed?
00:20:40
Jodi Krangle
That definitely changed as my career progressed. I used to have to go to downtown Toronto a lot because in in the Toronto area, at least, kind of like New York and Chicago and l a they ah they expect you to be in the studio.
00:20:56
The Jobs Podcast
Yeah. Hmm.
00:20:56
Jodi Krangle
What changed was when COVID happened, a lot of people decided that they were going to stay home. And a lot of the studios ended up either closing or opening with like a minimum amount of staff because the people, the voice actors that they were relying on to do the work
00:21:16
Jodi Krangle
didn't have home studios and had to go in. And I've had a home studio basically since 2011. So I'm pretty used to this.
00:21:27
Jodi Krangle
And when COVID happened, i was able to provide voiceover services from my home with no problems at all. sounding very good. So a lot of my Canadian clients and the studios in in this area were okay with me being at home.
00:21:45
Jodi Krangle
And at this point, I don't go into downtown Toronto because it takes me about an hour and a half to get there. ah With traffic, traffic's awful here, just really horrendously horrible.
00:21:59
Jodi Krangle
And if I don't have to spend three hours of my time in traffic, and then another four hours, let's say in the studio, I can work with more clients on my end from my home studio and and my day doesn't just have to be one job.
00:22:19
The Jobs Podcast
is your Is your home studio, I mean, I've seen online some of the small booths that have the acoustic panels on the inside and a desk and a spot for a microphone.
00:22:23
Jodi Krangle
Mm-hmm. Mm-hmm.
00:22:27
The Jobs Podcast
They're not very large, but I i don't know. Is that what you have at home in a bedroom or how do you have your setup?
00:22:33
Jodi Krangle
I have an office here with a five by four sound treated booth and inside it, I don't have a whole lot of foam and like darkness in there.
00:22:47
Jodi Krangle
Like a lot of people, it's like really dark in there um because the, the walls of this booth are really thick.
00:22:50
The Jobs Podcast
Okay. Okay.
00:22:55
Jodi Krangle
It's basically covered in light, light, light colored canvas, really.
00:23:01
Jodi Krangle
And so it's fairly light in there, ah thankfully. um And I just have a little shelf and I have my um my mirrored monitor in there that mirrors my outside computer. And I have a USB keyboard and mouse and, you know, everything.
The Art of Voice Acting
00:23:23
Jodi Krangle
I can operate my ah my computer outside here inside in the booth at the same time that I'm recording. So that makes it much easier.
00:23:33
The Jobs Podcast
Do you typically stand or are you seated when you record your stuff?
00:23:37
Jodi Krangle
I'm seated, but I'm on a knee chair. so So it's an interesting kind of setup.
00:23:46
The Jobs Podcast
um To jump back to when you were early on in your career, were there certain mistakes that you made that when you look back, you think, all right, I kind of, I should have done this.
00:23:57
The Jobs Podcast
Or are there common things that people, when they're new to voice acting, they they typically sound too much like an announcer or radio DJ from the 80s? Or is there something they they might slide into that is common when you're new?
00:24:12
Jodi Krangle
Well, yeah, I mean, the first thing that I was talking about previously was that I didn't get a coach when I should have gotten a coach. So that was the number one mistake. The number two mistake was getting my first demos done at a demo mill because I didn't know any better.
00:24:26
The Jobs Podcast
Right. Yeah.
00:24:28
Jodi Krangle
And and then from then on, I needed to understand that this was actually acting. So the third mistake is to assume that it's just speaking words because it's really not just speaking words.
00:24:42
Jodi Krangle
ah Yeah. But yeah, there's there's a lot that goes into this. And I think that, as you say, a lot of people start off copying other people. But it took me probably 10 years in.
00:24:55
Jodi Krangle
This is year 17 now or 18, I think, something like that.
00:24:57
The Jobs Podcast
Wow. Yeah.
00:24:59
Jodi Krangle
Like I started in 2007. So, yeah. ah And one of the things that I've learned over time is that I am being hired because I'm being me. So I'm not being hired to be someone else.
00:25:12
Jodi Krangle
I'm being hired to be me with my perspective, with my background, with my assumptions, with, you know, all of my biases, whatever those happen to be, you know, that's what I'm being hired for that.
00:25:23
The Jobs Podcast
Mm-hmm. Mm-hmm.
00:25:26
Jodi Krangle
So first of all, everything that you do has a bearing on what you're doing now. And don't assume that anything that you did is unimportant. Because that gives you perspective.
00:25:39
Jodi Krangle
And that is your perspective. And it's not going to be anyone else's. Your perspective is unique. And people want to hire your unique perspective speaking their script. They're not looking for a sound alike to someone on the television that's already there.
00:25:54
Jodi Krangle
You know, that if they wanted to hire that person, they'd hire that person.
00:25:59
The Jobs Podcast
What is, yeah.
00:25:59
Jodi Krangle
So, yeah, it's it's something I had to learn over time and it takes a lot of time.
00:26:04
The Jobs Podcast
What did, what do you like most about your job? What's your, what's the thing where it's, it's just as simple as I get to speak for a living and it's fun and I enjoy it in the variety.
00:26:16
The Jobs Podcast
Or is there some other intangible that just really gets you up in the morning? And on the flip side, what do you dislike most about your job?
00:26:24
Jodi Krangle
Well, I love that I get to interpret a script that someone has sent to me and maybe they just heard something in their, in their you know, their ears, in their head, some kind of interpretation.
00:26:39
Jodi Krangle
And I can speak it in a way that they didn't realize that they needed to hear it spoken and somehow that worked better. Yeah. So ah for me, that's a thrill.
00:26:50
Jodi Krangle
And it's a thrill for me to be a part of someone's audio brand. That's why I talk about audio branding, because I think it's so important. Being a part of the sound of someone's business is ah it's it's a privilege.
00:27:05
Jodi Krangle
It's a ah ah wonderful thing to say that I can be a part of and and I'm honored to be a part of it. And that someone thought that I could interpret their script in a way that matches what they visualize and hear that their company would be presenting to the world. That to me is, there's nothing like that.
00:27:26
Jodi Krangle
that' That's amazing to me. That's why I love the advertising and marketing branding aspect of this kind of thing. i i just, I get charged by it. It's it's so much fun.
00:27:38
Jodi Krangle
And what don't I like about it? My goodness. ah You know, there's not a whole lot that I don't like about it, but I am not a huge fan of the audio editing myself.
00:27:49
The Jobs Podcast
Yeah. Yeah.
00:27:50
Jodi Krangle
So, you know, as soon as I could, i farmed that out to someone else who's way better at it than I am. So at this point, I do short audio editing myself.
00:28:02
Jodi Krangle
I will do something that's maybe two or three minutes of audio editing and I'm fine. But anything longer than that, and I'll pass it off to an editor who can do it in a quarter of the time I could do it and enjoys it a lot more than I do.
Mentorship and Career Growth
00:28:20
The Jobs Podcast
Besides your coach that you mentioned earlier on in your career, has there been anybody that has been a bit of a mentor to you or somebody in your industry that you've really ah learned a lot from or they've kind of taken you under their wing or were you kind of a I forged my own path and did this pretty much on my own?
00:28:38
Jodi Krangle
Well, when I was first starting and I told you I was on that message board, the fellow who was the one who criticized what I put out there the loudest.
00:28:41
The Jobs Podcast
Yeah. Yeah.
00:28:48
Jodi Krangle
And then I went away.
00:28:52
Jodi Krangle
i i had my butthurt moment. And then I went and private messaged him on the message board and just, you know, asked him, what can I do?
00:29:01
Jodi Krangle
Like, I've spent all this money and now I don't know what to do. Yeah. And he took me under his wing and we, this was back in 2008. So we were just exchanging emails and files and MP3s and such. And he would send me a script and have me perform it.
00:29:19
Jodi Krangle
And, and then, you know, give me some instruction and then have me perform it again and send the file. And like, he took me under his wing and, and, made me understand that this was acting.
00:29:31
Jodi Krangle
It wasn't just speaking words, that I had to care about what I was talking about and understand that this was someone else's words, but they were important.
00:29:33
The Jobs Podcast
Mm-hmm. Mm-hmm.
00:29:41
Jodi Krangle
and And to care about that. And that's how you make your voice work. That's how you make it perform by understanding that this is important to somebody.
00:29:52
Jodi Krangle
And there's there's a certain amount of um care that you need to take with that because someone's expecting that you're going to care about those words as much as they do.
00:30:07
Jodi Krangle
And his fellow, ah his, ah he was a ah veteran voice actor from Chicago. His name is Lee Cain. He's still out there.
00:30:16
The Jobs Podcast
Oh. Yeah.
00:30:17
Jodi Krangle
And i we haven't really spoken very much in the last many years, but I know he's still out there doing his thing.
00:30:25
Jodi Krangle
And yeah, I credit my whole, my whole career, You know, he he allowed me to learn and understand and figure out what I had to offer people as a voice actor.
00:30:43
Jodi Krangle
And that was super important.
00:30:45
The Jobs Podcast
You know, the thing about that experience that you had is that, yes, it was unpleasant to hear the negative critique of your first ah demo.
00:30:57
The Jobs Podcast
But this gentleman had some constructive criticism, but you were also teachable.
00:31:02
The Jobs Podcast
And you thought, okay, I don't like hearing that, but the only way I'm going to get better, this guy seems to know what he's talking about. I'm going to lean into it and I'm going to put my feelings aside. And and that's that's something that a lot of folks, I think, need to remember is that criticism doesn't always mean they're just attacking you.
00:31:21
The Jobs Podcast
They may be trying to help you, even if it's unpleasant to hear.
00:31:24
Jodi Krangle
Yeah, definitely. And I think that you haven't really failed unless you don't get up again.
00:31:31
Jodi Krangle
That's really the bottom line for me. I'm stubborn as hell. i was I was determined. i was not going to let it end there.
00:31:39
The Jobs Podcast
Yeah. Well, yeah, you got to keep going. You can't give up. That's, I mean, that's, you can apply that to just about anything in life.
00:31:47
Jodi Krangle
You totally can. Yeah.
00:31:49
The Jobs Podcast
What soft skills in would lend someone to success in your line of work? We just probably tapped on one right there is the stick-to-itiveness. You just got to keep going.
00:32:00
Jodi Krangle
Oh, yeah. Determination.
00:32:01
The Jobs Podcast
Yeah. But are there other skills that people in your industry all seem to share, or do you get a whole mix of introverts and extroverts and, and you know, the whole gamut?
00:32:12
Jodi Krangle
Well, you do get a good mix. And I am a raging introvert. So I love being behind the mic, not in front of it.
00:32:19
The Jobs Podcast
Ah, I get it. Yeah.
00:32:23
Jodi Krangle
But ah but ah being an introvert doesn't necessarily mean that you're shy. it just means that you get your energy back by being by yourself.
00:32:32
Jodi Krangle
having peace. that's That's all it means. you know and An extrovert gets that by being in a bunch of people and speaking with people.
00:32:39
Jodi Krangle
So that's kind of the differences there. But I would also say communication is really an important skill because a lot of your outreach is going to be in messages. It's going to be in email. It's going to be on LinkedIn. It's going to be in Facebook groups or wherever you happen to find groups where voiceover people gather.
00:33:03
Jodi Krangle
and And being able to speak to people is a really good um skill to have as well. So communication is huge. and ah And yeah, otherwise, tenacity.
00:33:17
Jodi Krangle
If you don't stick to it, you're you're going to stop before you could have made it a thing.
00:33:23
Jodi Krangle
So yeah, that's definitely a ah big thing. I would say... Even if you are not the one that is organizing yourself, you need somebody or you need to be able to organize yourself. Because while you're starting, it may not be such a big deal. But when you start to have regular clients, you need to be able to plan your day.
00:33:46
Jodi Krangle
You need to be able to organize things.
00:33:48
Jodi Krangle
You need to be able to remember to send out an invoice. You know, you're not going to get paid if you don't send out your invoice. Right.
00:33:56
The Jobs Podcast
That's something that i'm I've been learning with this podcast is it started to get some traction at the last year in the fall.
00:34:05
The Jobs Podcast
And i it started, I already have a full-time job in the fire service. And then I started doing this thinking, well, i'll just do a podcast.
00:34:11
The Jobs Podcast
Sounds like fun. Next thing you know, I've got a second full-time job. And
00:34:15
Jodi Krangle
Oh, yeah, it's a lot of work. I get it.
00:34:17
The Jobs Podcast
i didn't I did not realize, I have to admit, I didn't come into it with the understanding of the time commitment with researching people on LinkedIn, ah you know looking at their website or their reels or whatever on YouTube for before an interview, trying to find out a little bit about their career. So I'm trying i'm somewhat informed.
00:34:38
The Jobs Podcast
Emails, phone calls, texts, it it can take on a life of its own. If you're not organized, it'll get away from you quick.
00:34:43
Jodi Krangle
Oh, it totally can. Yeah. I'm really lucky in that I've had the same audio video editor since I started.
00:34:51
Jodi Krangle
He's a um a fellow voice actor in Portugal named Umberto Franco. And if Umberto was not a part of this production that I have, it would not happen. There's just, there's just no way.
00:35:05
Jodi Krangle
So I would say that a lot of the things that people forget is that you don't have to do everything
Focus and Outsourcing Strategies
00:35:11
Jodi Krangle
yourself. Yeah. So I think a lot of people decide, oh, I'm going to outsource when I make enough money, when I make this money.
00:35:18
Jodi Krangle
Well, you know what? Outsourcing doesn't have to cost all that much. And if you are outsourcing to do things that you don't want to do or that you're delaying or that takes time away from the thing that you really want to be doing that makes you money,
00:35:34
Jodi Krangle
then you are delaying your development, really, by not having that that thing outsourced. So outsource as soon as you can, because that's just going to make things more sane for you.
00:35:49
The Jobs Podcast
I got to write that down because I think I'm getting to the break over point where I could.
00:35:53
The Jobs Podcast
Yeah, I could use some help, but it's still.
00:35:55
Jodi Krangle
A lot of people get to that point and think they can't afford it, but you know, you can, and it's less about affording it and more about freeing up your time to do more of what actually makes you money.
00:36:07
The Jobs Podcast
Yeah. What has, mean, you talked early in this conversation about the reel-to-reel that you utilized, but I can only imagine the technological changes that you have seen in your career.
00:36:21
The Jobs Podcast
Now, everything with the internet and apps and, yeah, social media and studios from home and things of that nature.
00:36:24
Jodi Krangle
Social media.
00:36:29
The Jobs Podcast
it's It's really kind of exciting how more attainable or achievable it is without having to have a huge dedicated studio that no one can really afford.
00:36:40
Jodi Krangle
Well, yeah, and the equipment now has gotten much cheaper. Really, the only thing that you have to sink a certain amount of money into is your microphone.
00:36:49
Jodi Krangle
but But again, even that, you don't have to have a super expensive microphone when you're just starting out. I mean...
00:36:56
Jodi Krangle
It takes time. you know You have your workhorse of a microphone to start you off with. and And then as you go, you are able to afford more things.
00:37:08
Jodi Krangle
So yeah, it just it depends. it it can happen slowly, but it's a lot less of a financial investment these days than it ever was. And that's partially responsible for how many people are becoming voice actors, putting out the shingle, and then flooding the market.
00:37:25
The Jobs Podcast
Yeah. What microphone do you use, if you don't mind me asking?
00:37:29
Jodi Krangle
Well, the microphone that I'm using right now is the one that I use in my videos, which, um you know, but is outside of my studio.
00:37:40
Jodi Krangle
So when I'm on video, it actually is colored. It has an LED light inside it that actually matches my branding, which I love.
00:37:48
The Jobs Podcast
Huh. Yeah, that's cool.
00:37:49
Jodi Krangle
It's called a HyperX and it's a USB condenser mic. So it's really not that expensive at all. It's like $100 something.
00:37:58
Jodi Krangle
ah But the one inside my studio is a Sennheiser 416, which is a shotgun mic.
00:38:04
Jodi Krangle
And that's a $1,200 mic.
00:38:07
The Jobs Podcast
Yeah. Sennheiser makes good stuff. i've I've got their headphones and I really enjoy the sound.
00:38:12
Jodi Krangle
Yeah. Yeah, they're excellent.
00:38:14
The Jobs Podcast
So if you weren't in your current career right now, is there anything else that you, you thought you may want to do when you were younger? I know you were in marketing and things too, but was there always a career like, you know, being a professional musician or something that was always on the fringes that is a dream?
00:38:33
Jodi Krangle
ha Well, you know what? The dream of being a professional musician is ah hugely stressful idea to me right now.
00:38:41
The Jobs Podcast
Yeah, I bet. Yeah.
00:38:43
Jodi Krangle
So no, that is no longer a wish of mine. And I wish all musicians... Every success because wow, is it tough out there.
00:38:52
Jodi Krangle
ah And I had a songwriting website from 95 until about 2016. And so I watched the whole Napster thing happen. I saw it happen in real time.
00:39:04
Jodi Krangle
And it was heartbreaking. So yeah, i I know how hard it is for musicians, for songwriters. i
00:39:11
Jodi Krangle
i just, I don't know what they're doing these days and how they're making ends meet. um i wouldn't wish that on anyone. ah As far as what I would do, you know, honestly, this is all I can imagine doing. I just, I love it. And when I was going to university, i actually tried to get into psychology.
00:39:36
Jodi Krangle
ah And the funny thing about that was that I have absolutely no um talent for math. Absolutely none.
00:39:44
The Jobs Podcast
Yeah, me either.
00:39:45
Jodi Krangle
And so so I walked into my first statistics course, which you had to take in order to continue in the psychology department. And well, let's just say i knew he was speaking English words.
00:40:00
Jodi Krangle
I understood that it was English that he was speaking, but they made no sense in my brain.
00:40:01
The Jobs Podcast
I know. Yeah.
00:40:06
The Jobs Podcast
Right. No, I can relate to that.
00:40:07
Jodi Krangle
The combination of those words together made absolutely no sense to me, and I knew psychology would not be my calling. wow.
00:40:16
The Jobs Podcast
That is a horrible feeling too when you're going, I recognize this language, but I have no idea what's being said at all.
00:40:21
Jodi Krangle
It was awful. It was truly terrifying.
00:40:24
Jodi Krangle
Yes. So I went through English and and I guess my my whole thing has been communications.
00:40:32
Jodi Krangle
So communications has been my go to ever since my university days. So, yeah, I this is why I love what I do, because I'm communicating every day.
00:40:45
The Jobs Podcast
Now let's go down a little bit of a rabbit hole.
Exploring Niche Music and Relaxation
00:40:48
The Jobs Podcast
I want to talk about you have a band on the side.
00:40:52
The Jobs Podcast
Tell us about that. And it it is, we talked before the interview started. It's in a genre of music that I hadn't heard of before. i I think I'm the oddball out on this one. Most people probably have, but so well, tell tell us about what it is.
00:41:02
Jodi Krangle
Oh, I don't know about that.
00:41:05
The Jobs Podcast
It's very unique.
00:41:07
Jodi Krangle
Well, it's a genre called filk, F-I-L-K.
00:41:10
Jodi Krangle
And originally this was a typo on a stencil, I think, in the 70s. They were trying to say folk music and they made a typo. And this is the music that happens at science fiction fantasy conventions.
00:41:25
Jodi Krangle
So like a Star Trek convention or um an ah a fantasy or science fiction literature convention or this kind of a thing.
00:41:36
Jodi Krangle
And what would happen would be that a bunch of musicians would end up attending these conventions and then they would set aside some time after all of the things had happened during the day, in the evening, and they'd sit around in a circle and and sing together or play guitar or whatever music, whatever instruments they happened to have, kind of like singing around a campfire.
00:41:59
Jodi Krangle
And these were called filk circles.
00:42:02
Jodi Krangle
And there are now actually conventions that are only for the music. Yeah.
00:42:08
Jodi Krangle
Yeah, yeah. so And they happen all over. So it's um it's a genre that's very specific. Like there's probably only maybe, I don't know, 5,000 people or less around the world that do this.
00:42:22
Jodi Krangle
So yeah. So I have been in in a band called Urban Tapestry since 94. And we haven't done anything in quite some time.
00:42:34
Jodi Krangle
We've we've sort of been ah hanging around the filk scene, but not really performing a whole lot.
00:42:41
Jodi Krangle
And the last time that we put out a CD was 2002. Yeah.
00:42:49
The Jobs Podcast
I remember those. Yeah.
00:42:50
Jodi Krangle
Yeah. Remember CDs? Yeah. ah But I also have been ah member of a nine person jazz swing band that also does some folk music at a convention in Atlanta every year.
00:43:04
Jodi Krangle
And this is the one live performance that I've done really, ah you know, for a long time. And we've been together for around 20 or so years. And the band is called Play It With Moxie.
00:43:17
Jodi Krangle
And we're the house band, basically, for that small filk convention in in Atlanta that happens every year in January.
00:43:25
The Jobs Podcast
Is filk music just interal instrumental or is there vocals?
00:43:29
Jodi Krangle
No, no, it's ah it's music that has, you know, words and singing and all that sort of stuff.
00:43:35
The Jobs Podcast
And do you do you sing or play an instrument or both?
00:43:38
Jodi Krangle
I sing. That is what I do.
00:43:40
Jodi Krangle
I am a singer.
00:43:41
The Jobs Podcast
So can they find, if someone wanted to listen to your music, where can they find that? Are you on Apple or YouTube or anything like that?
00:43:48
Jodi Krangle
Well, I actually did an, uh, a album of my own in 2015 called time will tell. And people can find me on Spotify and Apple and all the places under that name.
00:44:01
Jodi Krangle
If they just look up my name and time will tell, they'll find that album out there.
00:44:07
The Jobs Podcast
you Okay.
00:44:08
The Jobs Podcast
You're going to get some new fans from this, I'm sure of it. So one question that always is at the top of people's minds when I'm discussing a career with a guest, and that is the topic of pay.
00:44:22
The Jobs Podcast
Is there any feedback, advice, expectation setting that you can do when it comes to the voiceover realm and pay? How how is it typically structured?
00:44:36
The Jobs Podcast
What can you expect to maybe get when you're early on? Or is that too broad of a question?
00:44:42
Jodi Krangle
Well, ah there is something called the GVAA rate guide. So if people look that up on the internet and and find that rate guide, they'll see kind of how it's broken down.
00:44:47
The Jobs Podcast
Okay. Okay.
00:44:54
Jodi Krangle
Generally, it's a license rather than a buyout.
00:44:59
Jodi Krangle
So it depends. If it's non-broadcast, so that means no paid placement anywhere. For me, that's what that means. So that means no paid placement on a podcast. It's not being paid to be promoted anywhere, but it's an internal or external narration that's on a video or something like that on a company website or their YouTube channel, or they use it organically in their social media.
00:45:25
Jodi Krangle
That's non-broadcast. That can have a buyout. and And, you know, typically people will, but it it just depends. Like, I have a rate guide, but someone else's rate guide would be different from mine. it would depend on...
00:45:41
Jodi Krangle
how long it's being used, how many people are listening to it, you know where it's being used, that kind of thing. So you know every voice actor for non-broadcast is probably going to have a set rate guide.
00:45:54
Jodi Krangle
But when it comes to broadcast, that's paid placement, that's commercials on TV or radio or streaming or ah podcast or, you know, ah ah any kind of a television on demand or that kind of thing. If it's being paid to be in place, then that's a different thing entirely.
00:46:16
Jodi Krangle
And that is very much on a licensing basis. So it's kind of like licensing a piece of music for being used in ah in a project or um a photograph or something like that that you might pay to use in a major magazine or something like that.
00:46:34
Jodi Krangle
And again, it will depend on how many people are going to hear it, which media it's being used in, and how long it's going to be used, and the geographical area. So there's a lot of different aspects to think about in this.
00:46:48
Jodi Krangle
But what I will say is that if someone is hiring you for a voice acting job, it doesn't matter if it's your first job or your 50th or your five hundredth You deserve to be paid whatever you need to be paid for that job.
00:47:06
Jodi Krangle
So it it's all about ah whether they're paying to have it placed and what they're paying you to do. And there are standard rates for voiceover across the board. The GVAA will give you a good idea of where those stand.
00:47:27
The Jobs Podcast
At the end of the day, when you've been doing recording and then you maybe do an episode of your podcast or, you know, you use your voice a lot and you also described yourself as an introvert earlier.
00:47:43
The Jobs Podcast
Do you find when you get home, you're just, I don't want to talk.
00:47:49
Jodi Krangle
That's a good question. Yeah, I do like to have peace and quiet and silence.
00:47:53
The Jobs Podcast
Hmm. Okay.
00:47:55
Jodi Krangle
So yeah, but that's, that's me like a lot of people to relax, they'll listen to music. I don't. And the reason I don't is because as a singer, I pay too much attention to what's happening in the nuts and bolts of that piece of music.
00:48:09
Jodi Krangle
And so it's hard for me to just listen to a piece of music and relax. I end up, I end up, but you know, picking it apart. Yeah.
00:48:18
The Jobs Podcast
It's kind of mentally tiring to be so immersed in it.
00:48:19
Jodi Krangle
Yes, exactly. It gives me a headache.
00:48:21
Jodi Krangle
It doesn't make me relax.
00:48:21
The Jobs Podcast
Right. Yeah.
00:48:24
Jodi Krangle
ah So, so yeah, for me, I need silence or I need to watch something. i watch a lot of anime, I will admit right now, because it's completely mindless in a lot of aspects.
00:48:39
Jodi Krangle
There are so many tropes. I understand those tropes. and And i I'm comfortable with them. And I can just relax and not pay too much attention. ah ah It depends on the anime, of course.
00:48:48
The Jobs Podcast
That's funny. I would have never have guessed you.
00:48:51
The Jobs Podcast
You're an onion. You just pull another layer and there's another layer of Jodi right there. that's I would never have guessed that.
00:48:56
Jodi Krangle
Yep. Yeah, yeah. ah So, yeah, i I do watch a lot of anime. And, yeah, I i just... I like... I like just relaxing with mindless entertainment.
00:49:09
The Jobs Podcast
Yeah, you know, I find myself watching, I'll get on YouTube, and I'll watch a guy pressure wash a brick house in Boston.
00:49:17
Jodi Krangle
oh isn't that satisfying though?
00:49:18
The Jobs Podcast
and It is, it's instant gratification. There's no narration at all.
00:49:22
The Jobs Podcast
It's just the mold is gone.
00:49:25
Jodi Krangle
Yeah, I think there's exactly I think there's a guy out there and I think I first saw his videos on Facebook, actually, he goes out and um cuts down people's lawns for free.
00:49:25
The Jobs Podcast
And I don't know why that's so it's satisfying.
00:49:37
The Jobs Podcast
Yes, I've seen that. Uh-huh.
00:49:39
Jodi Krangle
Yeah, it's so satisfying to watch this and he just like forwards it like he fast forwards it.
00:49:40
The Jobs Podcast
Yep. Yeah.
00:49:45
The Jobs Podcast
Yeah. Well, i don't I don't know what part of the human brain that scratches, but it's just, ah it's so easy to watch and so satisfying that I'll just watch one right after the other.
00:49:46
Jodi Krangle
And it's just yeah.
00:49:54
Jodi Krangle
yeah Yeah, it's almost meditative. I watch ASMR for the same reason.
00:50:00
The Jobs Podcast
Oh, yeah. I haven't gotten quite into the the people that scratch the microphone and do the feathers and talk. I don't quite get that part of it, but
00:50:07
Jodi Krangle
Yeah, there's all sorts of different triggers. That's what they call them, triggers.
00:50:11
The Jobs Podcast
yeah. Okay. All right.
00:50:13
Jodi Krangle
So it just depends on what does it for you.
00:50:16
Jodi Krangle
and And there's all sorts of different things out there. And, you know, i don't think there's anything wrong with a different trigger being something and maybe scratching on a mic isn't your thing.
00:50:28
The Jobs Podcast
Yeah, yeah.
00:50:29
Jodi Krangle
You know, like, yeah, like mouth noise for me drives me crazy.
00:50:29
The Jobs Podcast
Everybody's got a different edge to scratch.
00:50:34
Jodi Krangle
So if I hear someone in an ASMR video having mouth noise that close to the mic, i'm I'm just, I go nuts.
00:50:41
Jodi Krangle
I just, I have to turn it.
00:50:43
Jodi Krangle
I cannot watch or listen. It just drives me crazy.
00:50:46
Jodi Krangle
So yeah, everyone has different, but but there are people who love that.
00:50:50
The Jobs Podcast
yeah I think I need to find one of those people to interview that that has made a career out of Oh.
00:50:56
Jodi Krangle
You know, if you do, let me know, because I have been trying to find someone to come on my podcast for that.
Jody's Online Presence and Interests
00:51:01
Jodi Krangle
And I cannot for the life of me find someone who does it regularly that I can actually interview because I find it psychologically so fascinating.
00:51:10
Jodi Krangle
And because I talk about the power of sound and how it influences us, that to me is just super fascinating.
00:51:17
The Jobs Podcast
Well, i I mean, we're connected on LinkedIn, so I absolutely will. If I can find somebody, I'll i'll make the connection, no doubt.
00:51:23
Jodi Krangle
Oh, please do. Yeah.
00:51:25
The Jobs Podcast
Yeah. So if people wanted to hire you for voiceover work or to find your podcast or just learn more about you, where can they find you?
00:51:35
Jodi Krangle
My website is voiceoversandvocals.com or for the podcast, they can just go to audiobrandingpodcast.com.
00:51:45
The Jobs Podcast
All right. Thank you so much for your time.
00:51:47
The Jobs Podcast
This was really an enjoyable conversation. I was looking forward to this one just because I think your career is so cool. And i I mean, for lack of a better word, and I, I just, ah I was really looking forward to it.
00:52:00
Jodi Krangle
Well, thanks so much. This was a blast. I had a lot of fun.
00:52:03
The Jobs Podcast
You bet. Thanks for your time.
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