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Cracking the Code on FB ads (interview with Jimmy Rutkowsky)
44 Plays6 years ago
I met Jimmy at Funnel Hacking Live 4 months ago in Nashville. This guy is disrupting Facebook Ads and today we will have the honor having him on the show. Jimmy is not a fan of 9-5 and he has cracked the code with the help of social media marketing. Jimmy tells us how he made his side hustle as his full time job.
Also, Jimmy will show us the ropes of Facebook Ads and you can use it as an advantage in getting good leads and higher conversion. Jimmy will also emphasize the importance of building a brand and not just posting an ad. From the creative thought process of writing an ad to getting inspiration, Jimmy is definitely the king of Facebook Ads.
Tune in and let us know which of the tips would you try first? (Yes, lots of magic tricks spilled in this episode)
Things mentioned in this episode:
Funnel Hacking Live: https://funnelhackinglive.com
https://www.linkedin.com/in/jimmy-rutkowsky
The Ultimate Sales Letter - Dan Kennedy: https://www.amazon.com/Ultimate-Sales-Letter-Attract-Customers/dp/1440511411
https://www.digitalmarketer.com/
Lunarmarketinggroup.com/copy. special free course only for our listerners!
Recommended
Transcript
Introduction to the Episode and Guest
00:00:00
Speaker
What's going on Solar Printers?
00:00:02
Speaker
This week we're going to have a chat with Jimmy Urkowski.
00:00:05
Speaker
He's going to share with us the top tricks, tips, and mistakes you never knew you were making on Facebook ads.
00:00:12
Speaker
Check it out.
00:00:13
Speaker
Look, in the solar business, there's really only two types of people.
00:00:17
Speaker
There's the ones that crush it, make six, seven, and eight figures, and then there's everyone else.
00:00:22
Speaker
The question is, which one will you be?
00:00:25
Speaker
Over the last four years, we've studied the sharpest solar sales and marketing professionals and how they build multi-million dollar incomes using only the best sales and marketing strategies.
00:00:36
Speaker
So how do these solarpreneurs do what they do and what makes them so successful?
00:00:42
Speaker
This podcast is your answer.
00:00:44
Speaker
Join
Jimmy's Background and Career Beginnings
00:00:45
Speaker
us and thousands of sales pros, marketers, and entrepreneurs as we take the solar industry by storm and uncover what it takes to sell more solar with less effort.
00:00:55
Speaker
Welcome to the Solarpreneur Podcast.
00:01:07
Speaker
What's shaking Solar Nation?
00:01:10
Speaker
Today we have a very special episode.
00:01:13
Speaker
We have my friend Jimmy on the line here.
00:01:16
Speaker
Jimmy is a Facebook ads expert.
00:01:19
Speaker
He's a marketing genius and he is here to drop some serious value bombs on us.
00:01:24
Speaker
So Jimmy, thanks for hopping on the show with us today.
00:01:27
Speaker
Thanks for having me, I'm excited.
00:01:31
Speaker
Yeah, I'm super stoked because Jimmy and I, we linked up at Funnel Hacking Live, was about three, four months ago.
00:01:40
Speaker
And we linked up there and we stayed actually in the same Airbnb together, us and Chris Lee, Soul Jam Power Squad.
00:01:49
Speaker
kind of chilling, hanging out in the same house.
00:01:51
Speaker
And I saw Jimmy, uh, mess around with these ads there.
00:01:54
Speaker
And I thought I knew something about Facebook ads, but I, I see Jimmy pull up this Facebook ads manager and he's moving a million miles an hour and doing all this crazy stuff and writing all this copy and,
00:02:06
Speaker
I don't know, just working his magic with Facebook ads.
00:02:08
Speaker
And I'm like, okay, I thought I knew Facebook ads, but guys like Jimmy just proved me wrong.
00:02:15
Speaker
He showed me how it's done there.
00:02:17
Speaker
So, Jimmy, it's cool to hang out with you over in Nashville.
00:02:20
Speaker
But tell us, how did you get started in this whole kind of marketing and Facebook ads and this whole world that you figured out?
00:02:29
Speaker
Yeah, so when I was, I mean, growing up, not to sound cliche, but growing up, I just really knew that I wanted to do something that I was able to tangibly help people with and tangibly be able to help, especially in the business side, because my dad, he started his own company, he was 22, and it was in flooring.
00:02:56
Speaker
And so in flooring, it was, I mean, we moved, I think 14 times is around either between 10 and 14 times before I even hit middle school.
00:03:04
Speaker
And the reason why was because he was just always chasing where there was a lot of construction because he was doing flooring.
00:03:11
Speaker
And so it was just always, always chasing that, you know, where, where there was jobs.
00:03:18
Speaker
And there was times that it was just really up and down where there would be, you know, it was either like feast or famine pretty much.
00:03:26
Speaker
And so for me, like growing up, I mean, my parents are absolutely amazing.
00:03:30
Speaker
They're my heroes today and they have a very successful online business now.
00:03:34
Speaker
But back then it was, you know, he was doing manual labor.
00:03:39
Speaker
And so seeing that, I just thought like,
00:03:43
Speaker
man, I don't want to loop a feast or famine.
00:03:48
Speaker
I just want to be able to always have a good amount of income that's consistent.
00:03:53
Speaker
But I
Transition to Dental and Solar Marketing
00:03:54
Speaker
also don't see myself being in a nine to five because I don't know.
00:04:01
Speaker
As long as I can remember, I remember thinking I don't really want to do that.
00:04:04
Speaker
And I just couldn't imagine being at a desk for eight hours a day.
00:04:09
Speaker
And so it was pretty frustrating going through middle school and high school.
00:04:12
Speaker
All my friends were like, oh, I want to be a pastor.
00:04:14
Speaker
I want to be a doctor.
00:04:15
Speaker
I want to be a lawyer.
00:04:16
Speaker
And I was like, I don't, I just want to like travel and have fun.
00:04:19
Speaker
Like how is there a job that does that?
00:04:22
Speaker
And I just couldn't find any.
00:04:24
Speaker
And I,
00:04:25
Speaker
So I got started and kind of just messed around with some online stuff.
00:04:29
Speaker
And then I got hit with an ad for a starting a social media marketing agency.
00:04:36
Speaker
And I thought like Tai Lopez.
00:04:39
Speaker
Yep.
00:04:39
Speaker
I got Tai Lopez.
00:04:41
Speaker
Yeah.
00:04:41
Speaker
And so I, I was really skeptical at first.
00:04:44
Speaker
Like I'd been following him for a couple months before he even launched that first round in that 2016.
00:04:48
Speaker
And he started marketing.
00:04:52
Speaker
I think doing ads for it and really promoting it on his social media platforms like in June of 2016.
00:05:00
Speaker
And I started watching it and then one day in January of 17, he posted, or no, sorry, a year later, he posted some screenshots of results.
00:05:13
Speaker
And I thought, and I screenshot the person's name and I found him on Facebook, reached out to him and said, hey, is this real?
00:05:21
Speaker
And he said, yep.
00:05:22
Speaker
And I said, so you really can manage and you get business for local businesses and you help them grow and they pay you like every month.
00:05:31
Speaker
He was like, yeah, I just, and I said, so how many hours are you putting into that?
00:05:35
Speaker
And he said, well, I'm a college student, so I'm just doing, you know, three, four hours a day of work.
00:05:41
Speaker
And then I outsource the rest.
00:05:42
Speaker
And I was like, what?
00:05:44
Speaker
And so I, I,
00:05:46
Speaker
bought the course and went through it.
00:05:48
Speaker
And that's where it kind of started.
00:05:51
Speaker
And so I started learning Facebook ads and I had zero sales ability.
00:05:55
Speaker
So I just was going to local events and saying like, Hey, you know,
00:06:01
Speaker
Facebook ads are great.
00:06:04
Speaker
I've never done any, but I know how.
00:06:07
Speaker
And so no, obviously that doesn't work.
00:06:10
Speaker
So I went about three months without getting any clients or anything.
00:06:16
Speaker
And so I got kind of frustrated.
00:06:17
Speaker
I was like, I just want to run Facebook ads.
00:06:18
Speaker
So I started doing drop shipping and running Facebook ads to sell products from China and made zero money from that.
00:06:28
Speaker
But it taught me how to use Facebook ads.
00:06:31
Speaker
And then I went to, or then I got hired by a local marketing agency to do marketing.
00:06:37
Speaker
I was like, well, I don't really want to trade my job for another job.
00:06:40
Speaker
So I'm just going to, I'm just going to use it as learning, just get paid to learn.
00:06:47
Speaker
So I did that and found out he didn't actually have enough, sorry, he didn't actually have enough work for me.
00:06:56
Speaker
So I was still working
Facebook Ads Strategy for Solar Industry
00:06:57
Speaker
my bank job.
00:06:58
Speaker
And doing this on the side.
00:07:01
Speaker
Side hustle.
00:07:03
Speaker
Yeah.
00:07:04
Speaker
So after about six months, I was like, you know what?
00:07:07
Speaker
This kind of sucks.
00:07:08
Speaker
So I decided after about six months, I was going to quit.
00:07:14
Speaker
And then I go in to quit my job.
00:07:16
Speaker
And he says, hey, I have something for you.
00:07:18
Speaker
And I was like, what is that?
00:07:19
Speaker
He said, there's a local gal here that owns a business that's having trouble with her Facebook.
00:07:25
Speaker
She just asked if you would be willing to help her out with it.
00:07:29
Speaker
So I said, sure.
00:07:30
Speaker
So I go and help her.
00:07:32
Speaker
And a few days later, and because he said that to me, I didn't quit, even though I was planning on it.
00:07:38
Speaker
After a few days, and then it was the weekend.
00:07:40
Speaker
So I was like, oh, I don't want to quit on the weekend, you know, because I was nervous because I really liked the guy and all that stuff.
00:07:45
Speaker
So then she messaged me a couple of days later and says, hey, I'm part of this network of dentists here and on this online network where, and I'm the social media coordinator.
00:07:59
Speaker
So, but a lot of them are asking like about Facebook ads, but I just really know about posting.
00:08:04
Speaker
Can you like posting and boosting posts, but they actually want like real advertising.
00:08:09
Speaker
Is that something you know how to do?
00:08:11
Speaker
And I had never worked with dentists, but I was like,
00:08:14
Speaker
Yeah, sure, I can do it.
00:08:15
Speaker
So she was like, okay, then I met with her and she told me exactly how big her network was for dentists and it was just massive.
00:08:25
Speaker
So she said, how about we partner up and start a dental marketing agency?
00:08:31
Speaker
So we do that and we grow it from zero to about 60 dentists, between 50 and 60 in about six months.
00:08:42
Speaker
And so at this point I'm spending 90% or at least 60%.
00:08:49
Speaker
and Facebook business manager for dentists.
00:08:52
Speaker
It was just, it was insane.
00:08:53
Speaker
And so eventually I realized like my partners wanted to do more of like have an office and lots of employees and that's not really what I wanted to do.
00:09:03
Speaker
So I ended up leaving that company because I wanted to do things that actually like, you know, that I was in line with what my goals and visions were.
00:09:12
Speaker
And so I ended up leaving and that's when I got connected with Chris Lee and started running his ads for SoulGen Power.
00:09:23
Speaker
And so the last six months or so, I've been working underhand doing all of SoulGen's advertising, doing their YouTube stuff.
00:09:32
Speaker
And it's been a lot of fun and recently started to help other solar companies with their ads as well.
00:09:40
Speaker
Yeah, incredible, man.
00:09:41
Speaker
Incredible.
00:09:42
Speaker
Yeah, it's cool to hear your journey.
00:09:44
Speaker
And I know you've had some ups and downs all that along the way.
00:09:47
Speaker
And yeah, I've been through the same thing.
00:09:49
Speaker
But it's nice to hear that even guys like you had the three months without much results.
00:09:53
Speaker
And then kind of saw the breakthrough after that.
00:09:57
Speaker
That's awesome.
00:09:57
Speaker
You've been through the experience and now you're in the solar niche.
00:10:01
Speaker
Now you've been doing solar leads, getting the results for Chris and you guys have grown a ton.
00:10:06
Speaker
But from what I know, Chris is basically, well, you and Chris, you basically grow on the whole company just from Facebook ads alone, right?
00:10:14
Speaker
Isn't that how you, you guys get most of your leads in the company?
00:10:17
Speaker
For the most part.
00:10:18
Speaker
Yeah.
00:10:19
Speaker
Okay.
00:10:20
Speaker
It's incredible.
00:10:21
Speaker
So what, so we've had Chris on the podcast too.
00:10:24
Speaker
I know he's a, I know he, he knows a lot too about the whole ads and all that.
00:10:29
Speaker
What have you learned from Chris and working with them now for six months?
00:10:33
Speaker
Yeah.
00:10:34
Speaker
So what I've learned from Chris is really about how you can, cause solar leads are a solar right now.
00:10:42
Speaker
It's like the gold rush.
00:10:43
Speaker
You know, there's so many people that are jumping onto solar and there's so much opportunity that it's,
00:10:49
Speaker
it's insane how much opportunity there really is.
00:10:52
Speaker
There's a ton of people, anybody who's good at sales.
00:10:55
Speaker
I just talked to a guy this morning that he's like, I've been in car sales for 30 years, but screw that, I'm going to sell solar.
00:11:02
Speaker
I've heard that from a handful of people.
00:11:04
Speaker
I've worked this type of career for 20 years, but then right now, solar is the
00:11:10
Speaker
It's a gold rush, which comes with a lot of advertising being purchased, especially on Facebook.
00:11:20
Speaker
We've got lots of people that know that we're able to make solar work for Facebook ads, and so there's just so much being taught on Facebook ads right now.
00:11:30
Speaker
And so everybody knows.
00:11:32
Speaker
And so a lot of people try it themselves or, you know, they hire somebody that maybe hasn't done it before.
00:11:38
Speaker
So it's still kind of new or, you know, things like that.
00:11:41
Speaker
And so the issue is that there's a lot of ads everywhere all across the country for anywhere that solar is hot, especially like Illinois right now.
00:11:49
Speaker
And so that's, that's where the thing that I've learned is that you can break through that noise by, you
00:11:58
Speaker
Creating a not just a Facebook ad that says hey, here's Here's a you know zero down solar, you know 30% tax credit, you know all that stuff.
00:12:08
Speaker
That's all great But if you can educate people and get people from a place where they're either indifferent or negative about solar and then educate them to where you can flip them then
00:12:22
Speaker
it's a totally different response.
00:12:25
Speaker
And we don't run all of our ads this way, but a lot of our ads are educational based where we have Chris on a whiteboard, like showing somebody how Facebook ads work.
00:12:38
Speaker
Sorry, not Facebook ads, but how solar works, how it can save them money and all that stuff.
00:12:44
Speaker
And it's just so – they have such a good response.
00:12:48
Speaker
Or there's just really good – or getting people to go from – like we've never – at Solzhen, we've never done Google AdWords.
00:12:58
Speaker
And a lot of people do.
00:12:59
Speaker
And the reason why we don't or the reason why we don't is because we want people to not necessarily be searching for solar to find us.
00:13:08
Speaker
We want to convert people to solar people.
00:13:11
Speaker
Yeah, that's really where ads are.
00:13:13
Speaker
And so that's that's what I've learned the bet the most is that if you build a brand.
00:13:18
Speaker
It's Chris the Solar guy.
00:13:21
Speaker
He goes by Chris the Solar guy in multiple parts of his life, not just online.
00:13:26
Speaker
That's really what I've learned is that it's building a brand and educating people is really what attracts high-quality leads and it breaks through the noise of all of those different companies that are just putting stock images up with zero dollars down.
00:13:46
Speaker
Yeah,
Building Brand and Connection through Ads
00:13:47
Speaker
I like it.
00:13:47
Speaker
And yeah, I know I had the same conversation with Chris, but I asked him, I said, Chris, how come you guys don't have people knocking on doors too?
00:13:54
Speaker
And he gave pretty much that same answer.
00:13:56
Speaker
Like you guys are trying to build a brand's wherewith.
00:13:59
Speaker
You know, our company knocks on doors.
00:14:01
Speaker
A lot of companies knock on doors.
00:14:03
Speaker
It's great.
00:14:03
Speaker
You get good leads.
00:14:04
Speaker
But the thing is, a lot of times I'll go to people who already have solar, who had their door knocked on and ask them, oh, who'd you get your solar from?
00:14:12
Speaker
And 90% of the time, they don't even know who the solar was from.
00:14:17
Speaker
They don't know where it came from.
00:14:19
Speaker
They don't know anything about it.
00:14:21
Speaker
So what I think is really cool about what you guys do is you are building that brand.
00:14:25
Speaker
I'm sure people remember you a lot better because you're actually educating the homeowner.
00:14:29
Speaker
Like you said, they know him as Chris the solar guy and it's not just some random person that knocked on his door and then
00:14:35
Speaker
and solar, forget about it.
00:14:36
Speaker
Yeah, and if you look at some big companies that are doing TV commercials right now, like a good example is Capital One.
00:14:46
Speaker
I mean, they have their CEO in their commercials pretty regularly now.
00:14:50
Speaker
And the reason why is because people are, it's the economy, not economy, sorry, but marketing switching a lot to people want to buy from people.
00:14:59
Speaker
Like that's why, you know, Steve Jobs is people were felt like they're buying iPhones from Steve Jobs.
00:15:05
Speaker
It hurt himself, you know, because he was a very much a public investor.
00:15:10
Speaker
Everybody knew that Steve Jobs was Apple.
00:15:13
Speaker
And so it was, that's a huge part.
00:15:15
Speaker
People like a character, like the progressive girl, for example, Flo.
00:15:20
Speaker
She's like the highest paid commercial actress or something like that in the world.
00:15:25
Speaker
And they've used her over and over and over again.
00:15:28
Speaker
The Geico Gecko.
00:15:30
Speaker
the Geico caveman, all these things are because people like to buy from people.
00:15:37
Speaker
And even though it's a gecko and even though it's a caveman, it's still a character.
00:15:41
Speaker
And that's why a lot of, I've heard even, even Tai Lopez, he said that, you know, why do you think McDonald's has Ronald McDonald?
00:15:49
Speaker
Like,
00:15:49
Speaker
People like a character.
00:15:51
Speaker
They don't like to just buy from a company.
00:15:52
Speaker
They like to buy from somebody.
00:15:54
Speaker
Like, why do you think Elon Musk is so in the public eye?
00:15:58
Speaker
Because people know Elon Musk is Tesla.
00:16:02
Speaker
And yeah, so like having a brand associated with your company is very important for longevity and for getting higher quality conversions, higher quality leads.
00:16:15
Speaker
Yeah, true.
00:16:16
Speaker
And I mean, you look at like ClickFunnels to Russell Brunson and those boys.
00:16:19
Speaker
Yeah.
00:16:20
Speaker
People that buy anything that Russell puts out.
00:16:24
Speaker
I mean, you don't even have to explain what it is.
00:16:26
Speaker
Russell's got such a devoted following.
00:16:28
Speaker
People are buying stuff right when he releases it.
00:16:31
Speaker
Yeah, and think about, I mean, Leadpages is a big competitor to ClickFunnels, but I mean, I can't, if Leadpages came out with a course, like who's going to buy it?
00:16:46
Speaker
Nobody.
00:16:47
Speaker
And people buy ClickFunnels, like really ClickFunnels is a
00:16:52
Speaker
is an education platform that has a software.
00:16:55
Speaker
Like that's what it is.
00:16:56
Speaker
And so, and that's what, I mean, we're not going to that extent with Solgen, but we're just educating people like what is Solgen, what are the benefits, what's the longevity?
00:17:05
Speaker
And you can do that through written, through ad copy.
00:17:09
Speaker
And that's really the most important part of ads is the ad copy.
00:17:13
Speaker
And so if you can do that in the written form, I mean, you can do that in written form as well.
00:17:19
Speaker
But if you can do a video and you don't even need a high quality video, you can shoot it from your phone.
00:17:24
Speaker
Just teach people about solar.
00:17:27
Speaker
All those things are just so important.
00:17:29
Speaker
Yeah, it's true.
00:17:30
Speaker
Like Russell has talked about it, but people come out all the time.
00:17:34
Speaker
I'm sure lead pages, all these other softwares come and try and compete with ClickFunnels and they'll sell the exact same thing for half the price, but no one will switch over.
00:17:44
Speaker
And it's because like you're saying, they're an education based platform.
00:17:48
Speaker
People love Russell.
00:17:49
Speaker
People love that attractive character.
00:17:50
Speaker
And I think we can apply the same thing in solar.
00:17:53
Speaker
Like
Crafting Effective Facebook Ads
00:17:54
Speaker
we're, we're not the cheapest solar company out here in San Diego.
00:17:58
Speaker
But if we can build a brand, and I mean, if other companies can take that and apply it in the solar industry, then really, I don't think you have to compete on price as much.
00:18:07
Speaker
If you can brand yourself as the solar guy, people are gonna come to you and trust you.
00:18:11
Speaker
And they don't have to go get other quotes, because they already know you're the authority, you're the solar guy, and they'll buy it without that.
00:18:18
Speaker
So have you guys seen Insulgen?
00:18:20
Speaker
Jimmy, have you guys seen that to be the case?
00:18:24
Speaker
As people know your brands, it's like your closers go to them and they don't get people needing to shop around as much.
00:18:31
Speaker
You guys see higher quality leads coming because of this you've done?
00:18:35
Speaker
Yeah, absolutely.
00:18:37
Speaker
Awesome.
00:18:39
Speaker
That's cool to have that brand built up.
00:18:40
Speaker
So yeah, let's talk about kind of the copying some of these elements of the ads that you were mentioning.
00:18:46
Speaker
So first of all, I know a lot of people get hung up on this whole Facebook ads, myself included.
00:18:52
Speaker
A lot of us have tried Facebook ads.
00:18:54
Speaker
We fell, we spent a couple hundred bucks and then we give up.
00:18:58
Speaker
Okay.
00:18:59
Speaker
So walk us through what are some common mistakes you see in like people trying to run their Facebook ads and
00:19:06
Speaker
I don't know, people fell in and like how much money would you say you need to do on ad spend, stuff like that.
00:19:12
Speaker
Yeah, so I mean the ad spend thing is really, there's a ton that goes into that because it depends on your area.
00:19:20
Speaker
Like we have some areas that have a higher cost per lead regardless of what we do.
00:19:26
Speaker
And so there's some places that just have a higher cost per lead.
00:19:30
Speaker
And so the budget's different there.
00:19:32
Speaker
And then we have places where it's just cheaper.
00:19:34
Speaker
And so we're able to have a higher or a lower budget but get just as many leads as the higher budget one.
00:19:40
Speaker
And so, I mean, some of the biggest mistakes for sure would be either not really having great ad copy because that's the part that where you get to kind of pitch somebody.
00:19:56
Speaker
If you can get their attention, then that's where you get to, that's really where you can sell them online.
00:20:03
Speaker
And a lot of people, I mean, one of the biggest things, and a lot of people,
00:20:07
Speaker
I feel like are starting to not do this, but just putting your ad in like one big block and not like breaking up the lines.
00:20:15
Speaker
Like I never do an ad that has more than three lines per paragraph.
00:20:21
Speaker
And the first two lines that I always do are always short sentences that are only one line.
00:20:29
Speaker
And the reason why is because your first line acts as your headline because Facebook has a, where it actually says headline is that is in the, under the picture, but the real headline is up top.
00:20:42
Speaker
And so that's where you get people.
00:20:44
Speaker
The goal of that line is to get them to read that next line.
00:20:48
Speaker
And that next line needs to get them to read the next line.
00:20:51
Speaker
And that's how you have to write ad copy is what is going to get somebody to read the next one.
00:20:58
Speaker
What is it going to, what is going to make people imagine like a slide?
00:21:01
Speaker
Like how can you get somebody to go down a slide of your ad copy?
00:21:06
Speaker
And you do that through writing something that's interesting, like stating a interesting fact.
00:21:12
Speaker
There's an ad that I did recently that the first line just said three to 6% with an angry face.
00:21:19
Speaker
And then it said, this is the average rate of electricity in this, or this is the average rise in electricity per year in blank city.
00:21:29
Speaker
And then dot, dot, dot.
00:21:31
Speaker
So to my target demographic, they're immediately going to be in those two lines.
00:21:37
Speaker
And then if the next line is catchy as well, like...
00:21:41
Speaker
but there is a way to stop this and then just make it.
00:21:45
Speaker
So there's three lines right there.
00:21:46
Speaker
They've now consumed three lines of my copy.
00:21:49
Speaker
So the chances of them, every time you get somebody to read one line, it increases the amount that they will read the next.
00:21:57
Speaker
And so that's really how you got to think about ad copy is just what is visually appealing.
00:22:05
Speaker
If you opened a book and the first page of that book was just a solid block paragraph, what would you think?
00:22:12
Speaker
You would think, never mind, close the book.
00:22:15
Speaker
Unless you had to.
00:22:16
Speaker
But if it was broken, you know, I had some broken lines, some smaller paragraphs, maybe like a graph, you know, all those things make it so that you are visually attracted to it.
00:22:29
Speaker
A good resource for this is a website called Swipes.
00:22:33
Speaker
It's swipes.co.
00:22:35
Speaker
And it's just a file of some of the best ad copy ever written.
00:22:41
Speaker
And somebody just put together.
00:22:43
Speaker
There isn't anything on solar right there because it's more of like direct mail stuff.
00:22:47
Speaker
But if you look up David Ogilvie, who's like the godfather of copywriting or one of them, then you can learn a lot from those and how he structures his pages and all of that stuff.
00:23:00
Speaker
That's awesome.
00:23:01
Speaker
And Jimmy, how much of your copy is like, well, Russell talks a lot about, you know, funnel hacking, going and seeing what other ads are like.
00:23:10
Speaker
and kind of making stuff similar to that.
00:23:13
Speaker
Do you guys do that at SoulGen?
00:23:15
Speaker
Are you kind of looking at what competitors are doing or is most of your copy original or how do you guys do it with that?
00:23:22
Speaker
Yeah, I'd say 99% original because, and there's sometimes that,
00:23:27
Speaker
If I want inspiration, then I'll look up some solar companies and see, you know, some of the partners at Solgen, sometimes they'll screenshot an ad and send it to me and say, hey, this is an awesome ad.
00:23:39
Speaker
Like, what do you think?
00:23:40
Speaker
Or, you know, stuff like that.
00:23:41
Speaker
So every once in a while, I'll get some inspiration from other places, but I would say 99% of the time, I just write it myself with inspiration.
00:23:50
Speaker
I have a few tools.
00:23:52
Speaker
I have this thing called the 25 cognitive biases.
00:23:57
Speaker
And I look at that for a copy because it's
00:24:06
Speaker
Yeah.
00:24:07
Speaker
Okay.
00:24:07
Speaker
And it's a kind of, it's 25, uh, thing or kind of like mental traps that people put themselves in.
00:24:16
Speaker
And it's not necessarily traps.
00:24:19
Speaker
It's kind of hard to explain what it is, but it's just things in our brain that are automatically in there.
00:24:23
Speaker
Like the, an example is a red reciprocity.
00:24:27
Speaker
So if somebody gives you something, you're more likely to want to reciprocate that.
00:24:33
Speaker
And so that's why people do free trials.
00:24:36
Speaker
That's why people do introductory offers, things like that.
00:24:40
Speaker
Because when they give you something of value, you feel like you need to give value back.
00:24:48
Speaker
Okay.
00:24:49
Speaker
That's awesome.
00:24:50
Speaker
And yeah, also, I don't know if you guys use – do you guys use Fill Your Funnel?
00:24:57
Speaker
that plug-in thing that Russell talked about at Funnel Hacking Live?
00:25:02
Speaker
You know, what's funny is that I totally forgot about that.
00:25:08
Speaker
I signed up for it, but it kept logging me out.
00:25:12
Speaker
And so eventually I just stopped trying and then I haven't thought about it in like a month.
00:25:19
Speaker
Well, for our solopreneurs, that's another good one.
00:25:22
Speaker
I think it's available, but maybe Jimmy can fool around with it again.
00:25:27
Speaker
But basically, it lets you screenshot other ads that you see.
00:25:32
Speaker
You can go and screenshot other ads, other funnels.
00:25:35
Speaker
So if you're scrolling on Facebook, see one of Jimmy's ads or something like that.
00:25:40
Speaker
Then you can actually screenshot it.
00:25:42
Speaker
It's a Google Chrome extension.
00:25:44
Speaker
And then what it does is it saves all the screenshots in there.
00:25:47
Speaker
You can create folders.
Setting Up and Optimizing Facebook Ads
00:25:49
Speaker
Then basically you can just go and look at inspiration for your ads and for different funnels that you do.
00:25:55
Speaker
That's a cool one too we like to use.
00:25:58
Speaker
But no, that's super cool.
00:26:00
Speaker
You, uh, so you write basically all your own copy.
00:26:03
Speaker
How did you learn?
00:26:05
Speaker
Um, I know the copy is super important.
00:26:07
Speaker
How did you learn the copy?
00:26:08
Speaker
Is that something that you've taken courses on too?
00:26:11
Speaker
Uh, mostly books.
00:26:13
Speaker
And just having to write good ads otherwise I don't make money.
00:26:17
Speaker
That helps.
00:26:21
Speaker
So that's really – there's a few books that were really good, which was The Ultimate Sales Letter by Dan Kennedy.
00:26:29
Speaker
Okay.
00:26:31
Speaker
There is Kick-Ass Copywriting Secrets of a Marketing Rebel by John Carlton.
00:26:36
Speaker
That one's my favorite because even just the title alone, the whole book is written like an ad.
00:26:43
Speaker
It's so good.
00:26:45
Speaker
The amount of similes and it's just such a well-written book.
00:26:51
Speaker
And the whole book is just written like ad copy using fancy words, not fancy words, but like powerful trigger words and things like that.
00:27:01
Speaker
And so those are really good.
00:27:04
Speaker
There's a company called digital marketer that they have a copywriting certification course.
00:27:09
Speaker
It's like a hundred bucks.
00:27:10
Speaker
It doesn't mean anything, but it's, you know, it's a pretty well-known authority in the digital marketing world.
00:27:15
Speaker
And so I've finished that.
00:27:18
Speaker
I have that.
00:27:19
Speaker
And yeah, so I would say a couple of courses and a few books and then just studying, um,
00:27:26
Speaker
people, one thing that you can do to, it's so weird how this works.
00:27:30
Speaker
I can't explain it.
00:27:31
Speaker
But when you write it, when you're looking at somebody's ad copy and you write it with your hand,
00:27:37
Speaker
you somehow tap into the same thought process and the same emotions that they were in when they wrote it.
00:27:44
Speaker
I can't explain how this works, but I've heard that from a few different copywriters that were not even in the same company or anything, and I was like, oh, I wonder if that's true.
00:27:54
Speaker
Tried it out, and I was like, man, I really feel like I know what the person was thinking and feeling when they wrote this.
00:28:02
Speaker
Oh, dang.
00:28:03
Speaker
That's something.
00:28:05
Speaker
That's some black magic going on there.
00:28:06
Speaker
Yeah.
00:28:07
Speaker
I like that though.
00:28:09
Speaker
So you're saying just like, if you see an ad or something that has good copy, you just write out their exact copy that they used.
00:28:16
Speaker
No, I've only done it a few times, but, uh, but I mean, yeah, that's something you can do.
00:28:21
Speaker
Uh, writing consistently is good too.
00:28:24
Speaker
So writing, you know, like, uh,
00:28:27
Speaker
Writing ads like every day, there was a good month where I was writing an ad for like one, two to three different industries every day.
00:28:36
Speaker
And so it just makes it so you have to think outside the box and it makes it so that you have to perform essentially.
00:28:45
Speaker
Or you just have to, it gets your mind into the writing way, even though we're very, you know, video and visual, very video based world, right?
00:28:55
Speaker
Knowing how to write ad copy is so critical because it also makes us, you can write video ads too.
00:29:01
Speaker
Yeah.
00:29:02
Speaker
I love it.
00:29:02
Speaker
You can use ad copy to write video ads.
00:29:05
Speaker
Okay, super interesting.
00:29:08
Speaker
Yeah, and I think we mentioned this, probably most people know, but for our solopreneurs who haven't gotten too much into the digital marketing world, the copy is just like the writing that goes on the ads.
00:29:21
Speaker
I don't know if we mentioned that, but hopefully people know that.
00:29:23
Speaker
Yeah, it's the text in the ad.
00:29:25
Speaker
Yes, okay.
00:29:27
Speaker
So yeah, super important stuff.
00:29:30
Speaker
And so Jimmy, walk us through like your process.
00:29:32
Speaker
Say if you're going to start a campaign for someone, if you're going to start running some ads for a solar rep, maybe a company that reaches out to you, they don't have any experience in this.
00:29:42
Speaker
They haven't really ran ads before.
00:29:45
Speaker
Like what's your process?
00:29:46
Speaker
What do you start doing day one to run a successful campaign with a new company?
00:29:53
Speaker
Yeah, so day one, I did this recently, so it's pretty fresh.
00:29:56
Speaker
So what I would do is find out what's unique to their area.
00:30:02
Speaker
So this place was, what's unique to their company?
00:30:06
Speaker
So this place was saying that a lot of solar companies that are there right now just moved in and they are known companies to do
00:30:16
Speaker
get somewhere, make the money and leave.
00:30:19
Speaker
And this company's been there for like 15 years.
00:30:23
Speaker
They've been doing solar for that long.
00:30:25
Speaker
They are, you know, a homegrown business.
00:30:28
Speaker
And so that was something that I could do.
00:30:31
Speaker
The next thing is, you know, figure out if, so figure out their unique position.
00:30:37
Speaker
The next thing I do is I go to and find other companies that are in that area that are doing solar or whatever niche I'm working on.
00:30:47
Speaker
And I will read reviews of other companies and read reviews of that company.
00:30:55
Speaker
So one of the first things I did at Solgen was I saw that all the Solgen reviews were saying how people were so pleased with the customer service and they were pleased with how easy it was to go solar.
00:31:10
Speaker
So what you can do with that is put in your ads highlighting how easy it is to go solar.
00:31:18
Speaker
You know, so, you know, and if you're in a good area that has some really good costs or, you know, cost savings, put that in there.
00:31:26
Speaker
Like if you see 10 review, if you read like 20, 30 reviews and 15 of them say I was able to cut my electricity bill in half.
00:31:36
Speaker
Guess what you can put into an ad?
00:31:37
Speaker
And so reading reviews.
00:31:39
Speaker
And then I also find big companies in that niche and I go on their website and see what they say because big companies pay copywriters thousands and thousands and thousands and thousands of dollars to write their websites.
00:31:55
Speaker
So they are extremely well researched for the most part.
00:32:00
Speaker
And so you can get some really good ideas just from looking at big companies because they've already spent the tens of thousands of dollars that people normally spend on websites.
00:32:09
Speaker
And a big chunk of that is on ad copy or sorry, the copy of the website.
00:32:14
Speaker
So I researched those.
00:32:16
Speaker
So, uh, so to go back, find their unique position, uh,
00:32:20
Speaker
read reviews of their competitors and of their reviews, read websites of big competitors.
00:32:28
Speaker
So that's the first thing I do because then I am able to have my written
00:32:34
Speaker
Then I go to the 25 cognitive biases and I also have a cheat sheet of the steps that I take in writing ad copy.
00:32:44
Speaker
So I have that cheat sheet.
00:32:45
Speaker
So I have those two things on my computer and then I will start writing and I'll write at least three different ads with three different positions.
00:32:55
Speaker
So I'll have one that for solar example, for example, this one was playing on the homegrown fact.
00:33:01
Speaker
Then there was the tax benefits.
00:33:05
Speaker
Then there was the, you know, the homes increased in value that got solar.
00:33:09
Speaker
So I had three different positions to appeal to people.
00:33:12
Speaker
So now that I have those three, the next thing I do is I, one, I try to get a video.
00:33:20
Speaker
A lot of times getting video from people is kind of difficult.
00:33:24
Speaker
So if I don't get video, what I'll do is try and get some high quality stock images because there is high quality stock images.
00:33:33
Speaker
There's some cheesy ones and there's high quality ones.
00:33:35
Speaker
Some websites that you can get good ones are Dixabay, Pexels, and Unsplash.
00:33:41
Speaker
Those are all free.
00:33:42
Speaker
There's millions of pictures.
00:33:44
Speaker
And so I'll try to look for images that are related to the copy.
00:33:48
Speaker
And then once I have that, then I'll find at least two images per ad copy.
00:33:57
Speaker
Okay.
00:33:58
Speaker
So now I have three copies and two images per each copy.
00:34:04
Speaker
So that's six different variables.
00:34:09
Speaker
Six variations, okay.
00:34:12
Speaker
And then from there, you'll just throw them out there, all like equal budgets, and then just see what the results are with them?
00:34:20
Speaker
So budgets is, there's two different ways to set up ads this way.
00:34:26
Speaker
There is setting them up so each ad
00:34:30
Speaker
So there's three different levels to Facebook.
00:34:32
Speaker
There's the campaign level, then there's the ad set level, and then there's the ad level.
00:34:37
Speaker
And the campaign level is just the overall, like, what is the name of this campaign?
00:34:41
Speaker
Solar in Washington, okay?
00:34:44
Speaker
And then there is the ad set, which is the audience, which is who the ad is going to be shown to, and where.
00:34:51
Speaker
Where on Facebook.
00:34:52
Speaker
So where the ad is going to be showing geographically, where is it going to be showing up on Facebook and Instagram, and then...
00:34:59
Speaker
Yeah, so it's those two and then you can do detailed targeting there then there's the ad level which is what people actually see the Ad copy the image the video whatever it is.
00:35:11
Speaker
Mm-hmm.
Managing Audience Engagement and Ad Fatigue
00:35:12
Speaker
Those are the three levels so there
00:35:15
Speaker
Those how you can set up those six variations is this thing called dynamic created where you put all of those images all of those texts into one ad all of your images into one ad all of your headlines into one ad and then Facebook will automatically shift through those and create hundreds of variations per day and figure out which one works the best.
00:35:38
Speaker
Oh wow.
00:35:39
Speaker
Yeah, so that's one way to do it.
00:35:41
Speaker
Or you can set them up manually, which takes a little bit longer, but it makes it so that you can get kind of a better feel of which ad copy is working the best and which image.
00:35:51
Speaker
I prefer that way, but dynamic creative sometimes works better.
00:35:55
Speaker
And then when it comes to budgets, you can either have it, you can set it at the campaign level now, which is called campaign budget optimization, or you can set it in the ad level or the ad set level.
00:36:10
Speaker
And so what I like to do is split up between four different audiences when I'm first starting out, which is male 28 to 45, and then male 46 to 65 plus.
00:36:25
Speaker
And then I'll do female of those same two age ranges.
00:36:29
Speaker
So now I have four.
00:36:32
Speaker
So if you think about it, I have four ads and six different ads per those four.
00:36:37
Speaker
So I'm really not, I'm not just publishing one ad, I'm publishing like 80.
00:36:44
Speaker
And then I, in the campaign, I like, I really like CBO campaign budget optimization.
00:36:49
Speaker
So that's where I'll set the budget and it depends on how many leads.
00:36:53
Speaker
And if I start a new campaign, I'll typically start low because if you give Facebook a lower budget from the start, it'll most likely try to make it work for you versus if you have a large budget, they're like, oh, they can, you know, $500 a day, we'll just give them two leads.
00:37:09
Speaker
Or if you have like $200, they might get you those same two leads, but half the cost.
00:37:17
Speaker
Not that leads are that expensive, just giving round numbers.
00:37:19
Speaker
Yeah, for sure.
00:37:21
Speaker
Okay.
00:37:21
Speaker
Yeah, it's a lot of stuff.
00:37:22
Speaker
And I know Jimmy's going through a ton of stuff, but we're going to link all these resources up so people don't get quite as overwhelmed.
00:37:30
Speaker
If you want to see what he's talking about, you can go ahead and look in the show notes too.
00:37:34
Speaker
And so Jimmy, do you find that video ads convert better than just regular stock images in general?
00:37:41
Speaker
Or what's your take on that?
00:37:44
Speaker
I would say yes for the most part.
00:37:46
Speaker
It's not a 100% every time.
00:37:53
Speaker
It's something that I test.
00:37:54
Speaker
So that's another thing about Facebook ads is you have to test all the time.
00:37:58
Speaker
Sometimes I test doing it, setting up all those ads manually.
00:38:01
Speaker
Sometimes I test dynamic creative.
00:38:03
Speaker
Sometimes I test dynamic or campaign budget optimization.
00:38:06
Speaker
Sometimes I don't.
00:38:07
Speaker
So Facebook is really just a game of,
00:38:12
Speaker
figuring out what things you can test that will change the outcome.
00:38:18
Speaker
I see.
00:38:19
Speaker
Okay, and so once you have all these ads ran, you've run all the variations, do you set on just like a couple ads from there?
00:38:28
Speaker
Do you pick like the two best performing ones and just run with those for a while or how many generally come out converting better than others?
00:38:36
Speaker
Yeah, there's usually two to three, usually two that outperform all the other ones by a good margin.
00:38:41
Speaker
And so I'll just double down on those.
00:38:44
Speaker
So I'll turn off the ones that aren't working and then either slowly increase the budget for the ones that are working.
00:38:52
Speaker
Yeah.
00:38:53
Speaker
Okay.
00:38:54
Speaker
And then does it just depend on the market?
00:38:56
Speaker
How long they'll keep converting well?
00:39:00
Speaker
How long do they find that they keep converting?
00:39:02
Speaker
Yeah, I mean, you can get ads to work for a long time.
00:39:10
Speaker
But if they do get stale, so change a headline or change like two sentences, and then it'll just kind of reboot itself.
00:39:18
Speaker
And because the reason why is because sometimes ads stop working because the same 30 people have seen your ad 20 times.
00:39:27
Speaker
And so if you redo it, then it shows it to a new batch.
00:39:33
Speaker
So even if you just change one word, it'll restart it to a new batch.
00:39:38
Speaker
Oh, cool.
Resources and Learning for Facebook Ads
00:39:39
Speaker
Yeah.
00:39:39
Speaker
So that's one way, or you can, the best way to really avoid ad fatigue is by just changing the image.
00:39:45
Speaker
Change image, okay, cool.
00:39:48
Speaker
Yeah, so I think that's something huge for anyone that's trying to run their own ads or anything like that.
00:39:54
Speaker
Definitely pay attention to how well it's converting.
00:39:57
Speaker
I made this mistake.
00:39:58
Speaker
I was running ads on Yahoo Gemini.
00:40:01
Speaker
I don't know if you've ever tried that.
00:40:03
Speaker
There's all sorts of different platforms, and I thought that I could just pick one headline, one image, and just run the crap out of it for a year at a time.
00:40:13
Speaker
And then I slowly saw that my cost per lead was going up and up and up and up.
00:40:17
Speaker
And I said, what's going on here?
00:40:19
Speaker
I thought I had the winning ad.
00:40:20
Speaker
I thought I was never get free leads for life.
00:40:23
Speaker
But what I didn't realize is that's super important.
00:40:25
Speaker
You got to pay attention to those stats.
00:40:28
Speaker
If you see it go down, then like Jim was saying, you've got to switch something out ahead by end image.
00:40:33
Speaker
Just keep it converting.
00:40:34
Speaker
Yeah.
00:40:34
Speaker
Yeah.
00:40:35
Speaker
And then from there, I mean, how, so you think you can kind of do the same ad, just keep doing variations?
00:40:42
Speaker
Think it'll work for like years at a time after that?
00:40:45
Speaker
No, I mean, typically like every month to two months, a winning ad will eventually just need to be, you know, redone.
00:40:53
Speaker
Okay.
00:40:54
Speaker
Yeah.
00:40:54
Speaker
I mean, there's, I think my record for SoulGen was like three months.
00:40:58
Speaker
I had one ad that was consistently getting the same cost per lead for three months, which was very cool.
00:41:06
Speaker
Okay.
00:41:06
Speaker
That's awesome.
00:41:08
Speaker
So three months, but you still changed out like the headline and the image.
00:41:12
Speaker
Oh, you didn't touch anything?
00:41:14
Speaker
Nope.
00:41:15
Speaker
Oh, dang.
00:41:15
Speaker
That's crazy.
00:41:17
Speaker
Yeah.
00:41:19
Speaker
Dang.
00:41:19
Speaker
And then after three months, did you just change out like an image and keep running the same ad or did you do a whole new one after that?
00:41:26
Speaker
No, I just did a whole new one after that.
00:41:28
Speaker
Okay.
00:41:29
Speaker
Okay.
00:41:30
Speaker
Well, that was cool.
00:41:31
Speaker
Pretty awesome.
00:41:32
Speaker
So don't expect those results.
00:41:34
Speaker
It's your first time, but yeah, pretty freaking awesome.
00:41:39
Speaker
Okay, well cool Jimmy, we've gone over a ton of stuff here and thanks for giving us some secrets.
00:41:45
Speaker
Yeah, I think the key is just go out and just take action, learn from guys that already know what they're doing like Jimmy and I mean because if you just try this on your own then odds are you're gonna get discouraged if you don't have results right off the get-go.
00:42:00
Speaker
That's what happened to me.
00:42:02
Speaker
Yeah.
00:42:03
Speaker
So, Jimmy, tell us where can people, I guess, find out more about what you're doing?
00:42:09
Speaker
I know it takes a while to master all this stuff, but where can you point our audience towards finding out more about you and getting more into this world of Facebook advertising?
00:42:18
Speaker
Yeah, so I'm the Facebook guy.
00:42:20
Speaker
So a lot of my stuff is just on my personal Facebook.
00:42:25
Speaker
And so, which is facebook.com slash jimmy.rutkowski, which is j-i-m-m-y dot r-u-t-k-o-w-s-k-y.
00:42:34
Speaker
So facebook.com slash jimmy.rutkowski.
00:42:37
Speaker
That's where people can see a lot of stuff about me and what I'm doing, get a hold of me.
00:42:42
Speaker
And then for your listeners, I also have a, we talked a lot about copy.
00:42:49
Speaker
So I'm going to be doing a free kind of podcast
00:42:53
Speaker
that process that i just walked you through i'm going to be giving a a crash course on that and also my template that i write all my ads from uh just for your listeners which is going to be at lunar marketing group dot com slash copy awesome and so again that's just lunar like l-u-n-a-r marketing group spelled exactly like um
00:43:17
Speaker
how it should be, lunarmarketinggroup.com slash copy.
00:43:21
Speaker
And you'll be able to get my free copy training and the template that I use.
00:43:27
Speaker
Awesome.
00:43:28
Speaker
Well, we appreciate it.
00:43:29
Speaker
And that's definitely a good place to get started.
00:43:32
Speaker
Copy is, like we were mentioning, super important in your ads, something you got to be always...
00:43:38
Speaker
Looking to make better and better, keep your ads converting.
00:43:41
Speaker
So that gives us a good direction to go.
00:43:43
Speaker
And thanks for giving our audience something to look forward to.
00:43:47
Speaker
Hopefully we'll get a lot of guys checking that out.
00:43:50
Speaker
And the last question I had for you, Jimmy, what would you suggest for a solopreneur?
00:43:55
Speaker
I know a lot of guys
Learning Ads vs Hiring Experts
00:43:56
Speaker
go out and try this process themselves, but would you suggest for people to learn this on their own or hire someone that's an expert like you and just have it done for you?
00:44:07
Speaker
What's your take on that?
00:44:08
Speaker
Yeah, so my thoughts on that is...
00:44:13
Speaker
really depending on where you're at in your business.
00:44:17
Speaker
So if you have the time to devote hours to learning this stuff, then by all means, learn how to do it and then train somebody in-house to do it.
00:44:26
Speaker
And Chris has helped a lot of people do that and some other good people have done that as well.
00:44:33
Speaker
But if you just want leads handed to you within a week, a week to 10 days, then hire somebody.
00:44:41
Speaker
that's something that I can do as well okay yeah and like Russell says too if you have more time than money then go out and learn go out and learn the steps go out and learn the processes if you have more money than time then go ahead and hire someone like Jimmy hire an expert and they can get you the results a lot quicker rather than you exactly taking the time to do it okay yeah there's value in both for sure
00:45:06
Speaker
Yep.
00:45:06
Speaker
Yep.
00:45:06
Speaker
But it definitely helps.
00:45:08
Speaker
Even if you do hire someone to go out and do this, I think there's no, there's no exchange for at least knowing the basics of it too.
00:45:15
Speaker
Because I mean, if you don't know anything about this, then it's going to be tough to understand the results you're getting.
00:45:20
Speaker
And, um, you know, kind of know if it's worth your money and you're getting really results for your business too.
00:45:28
Speaker
Helps to learn the basics of it for sure.
00:45:31
Speaker
So, Jimmy, thanks
Organic Lead Generation Strategies
00:45:32
Speaker
again for coming on the show.
00:45:33
Speaker
Any final advice you want to give to our solarpreneurs as they go out and start getting leads for their own solar businesses?
00:45:42
Speaker
Yeah, I mean, really, the best way to scale is by getting an influx of leads.
00:45:48
Speaker
And that's really how you can do it.
00:45:51
Speaker
And if you're a sales rep that might not be able to afford buying bulk ones, do a lot of Facebook organic stuff.
00:46:02
Speaker
There's so many resources where you can learn how to do that.
00:46:05
Speaker
So if you're an owner, like get leads either by learning how to do it yourself or, you know, paying somebody to do it, like what I offer.
00:46:15
Speaker
And then if you're, you know, a sales rep that doesn't have a massive budget to buy leads, then really the best thing to get leads is by using things like Facebook and LinkedIn.
00:46:27
Speaker
and doing organic stuff.
00:46:29
Speaker
Do a selfie with a happy customer, post on your Facebook.
00:46:34
Speaker
Go into research where you look and find Facebook groups where there is
00:46:40
Speaker
You know, people that like, you know, where we live in Washington, there's like a small business owner, like Washington, small business owners, most small business owners are homeowners.
00:46:50
Speaker
So just add a bunch of people, even if you don't have any mutual friends, just add a bunch of people post, you know, text your customers.
00:46:57
Speaker
Hey, you know, what was your electricity bill after solar again?
00:47:01
Speaker
Oh, awesome.
00:47:01
Speaker
It was $10.
00:47:02
Speaker
Great.
00:47:03
Speaker
Screenshot that post that on your Facebook page.
00:47:05
Speaker
Nice.
00:47:06
Speaker
And then, and you're going to, if you add 10, 15 people a day on Facebook that are potentially in your target market, you're posting one to two times a week, either, you know, a selfie while there's an installation, like check it out.
00:47:20
Speaker
This, you know, this, these people just went solar because of X, Y, and Z. So happy for them.
00:47:25
Speaker
You're going to get some bites for sure.
00:47:27
Speaker
And even if you don't get people directly messaging you by posting,
00:47:30
Speaker
If somebody likes and comments on your post, you now have permission to message them.
00:47:37
Speaker
Instead of just cold messaging a whole bunch of people every day, post things consistently, add people consistently, and then when they are...
00:47:47
Speaker
when they are like, or when they engage with your content, you now have an excuse to message them.
00:47:52
Speaker
Hey, thanks for liking my page.
00:47:54
Speaker
And you can just assume that they have solar.
00:47:56
Speaker
That's why they liked it.
00:47:56
Speaker
Like, how is solar going for you?
00:47:59
Speaker
Oh, I don't have solar.
00:48:01
Speaker
Oh, really?
00:48:01
Speaker
You know, why is that?
00:48:02
Speaker
Now you have a conversation and then you can easily be getting, engaging with those after a couple, after a couple of weeks of consistent adding and posting, you should have, you know,
00:48:12
Speaker
30 to 40 opportunities, which could turn into five, six, seven deals every single month.
00:48:18
Speaker
That's awesome.
00:48:18
Speaker
Yeah, I love it.
00:48:19
Speaker
And I think especially if you don't have money to spend on ads, what Jimmy just said, that's money for getting golden leads.
00:48:26
Speaker
Because if they come reach out to you from just organic posts, chances are they're golden customer, they're golden lead that wants solar up on their roof right away.
00:48:36
Speaker
And I know there's a couple of easiest clothes you ever do.
00:48:39
Speaker
Yeah.
00:48:39
Speaker
Yeah.
00:48:40
Speaker
Yeah.
00:48:41
Speaker
And, uh, James, you know, the James that's on the podcast with me here.
00:48:45
Speaker
I know he does a lot of stuff like that.
00:48:46
Speaker
Just reaching out to people on LinkedIn.
00:48:49
Speaker
It doesn't have to be in solar or any of you just reach out to other business owners.
00:48:52
Speaker
Like Jimmy's saying, just say, Hey, how's business going for you?
00:48:55
Speaker
See how you can add mutual value to each other.
00:48:57
Speaker
And then just naturally conversation will flow into solar like that.
00:49:01
Speaker
I know James, he just closed a deal last Saturday from someone like from a method just like that.
00:49:07
Speaker
And he didn't even have to go to the person's house.
00:49:09
Speaker
He just called him up and it was like a 10 minute close because he already had, you know, the expectation set and they reached out to him.
00:49:17
Speaker
So I love that.
00:49:18
Speaker
LinkedIn's awesome.
00:49:19
Speaker
LinkedIn's awesome because people have their phone number on there.
00:49:22
Speaker
Yeah, it's true.
00:49:24
Speaker
Yeah.
00:49:25
Speaker
Yeah, I know.
00:49:26
Speaker
And we need to, that's, that's another episode, I think.
00:49:29
Speaker
Yeah.
00:49:29
Speaker
I know we can go a ton into LinkedIn, but yeah, I think LinkedIn is a super valuable strategy too.
00:49:37
Speaker
But
Conclusion and Scaling Solar Businesses
00:49:38
Speaker
anyways, well, Jimmy, thanks again for coming on the show and appreciate you all the knowledge you've dropped.
00:49:43
Speaker
Hopefully our guys go out and check out some of these resources and also this free resource you gave us on the lunarmarketinggroup.com slash copy is the link.
00:49:54
Speaker
We'll post all that in the show notes.
00:49:56
Speaker
So with that being said, Jimmy, thanks again, and we'll look forward to hearing more from you soon.
00:50:01
Speaker
All right.
00:50:03
Speaker
Thanks, Taylor.
00:50:03
Speaker
All right.
00:50:04
Speaker
Peace.
00:50:06
Speaker
Wow, what another amazing episode of the Solarpreneur podcast.
00:50:10
Speaker
Now, before we take off here, do us a favor and go leave an honest review on your platform of choice or wherever you're listening to this podcast.
00:50:19
Speaker
It helps us get the word out about the Solarpreneur movement and impact more entrepreneurs, sales professionals, and marketers just like you.
00:50:28
Speaker
And hey, don't forget to head over to Facebook and join the Solarpreneur group for more daily content
00:50:33
Speaker
It's going to impact you and help you take your sales game to the next level.
00:50:37
Speaker
See you guys in the next episode.