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EP649: TL Nuggets #191 - How To Rapidly Become Well Known, Trusted, & Liked
84 Plays13 days ago
“They won't open themselves up to you. You will feel like something's off, but you can't and won't know what or why. This begins with how you show up as a guest”
Standing out isn't about flashy resumes or rehearsed pitches; it's about sharing your story with heart. When you talk about your journey and the lessons you've learned, you make it easy for people to connect with you. To be known, be clear about who you are. To be trusted, show up prepared and authentic. To be liked, start by genuinely liking others.
Authentic storytelling builds emotional connections. It’s about more than facts—it’s about creating resonance. Trust grows through consistent, heartfelt communication, and passion is the spark that keeps people engaged. Genuine care isn’t an add-on; it’s the foundation of real relationships.
Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
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Transcript
Establishing Foundations for Business from Podcast Appearances
00:00:03
Speaker
They won't open themselves up to you. You will feel like something's off, but you can't and won't know what or why. This begins with how you show up as a guest on the podcast. You want them to like you. So to generate leads, sales, and clients from your podcast guest appearances, three foundational elements must be put in place by you. Without these, you won't generate any additional business through your podcast guest appearances.
Introduction to 'Thought Leader Revolution' Podcast
00:00:36
Speaker
Welcome to the Thought Leader Revolution with Nikki Ballou. Join the revolution. There's never been a better time in history to speak your truth, find your freedom, and make your fortune. Each week, we interview the world's top thought leaders and learn the secrets of how they built a six to seven figure practice.
Special Episode Part of an Audiobook
00:00:54
Speaker
This episode has been brought to you by eCircleAcademy.com, the proven system to add six to seven figures a year to your thought leader practice.
00:01:03
Speaker
Welcome to another exciting up episode of the podcast, The Thought Leader Revolution. I'm your host, Nicky Ballou. And boy, do we have an amazing episode lined up for you today.
Chapter 8 of 'Get Booked and Get Paid' with Lincoln's Quote
00:01:15
Speaker
And I'm telling you what, this episode is going to pull double duty because it's going to be a part of an audio book that I'm putting together as well. But you're going to get an initial taste of it here and now. And it's actually chapter eight.
00:01:32
Speaker
In my book, get booked and get paid. So chapter eight, how to rapidly become well-known, trusted, and liked great men or ordinary men with extraordinary determination. That's a quote from Abraham Lincoln, the 16th president of the United States, also known as the great emancipator.
00:01:53
Speaker
So to generate leads, sales, and clients from your podcast guest appearances, three foundational elements must be put in place by you.
Generating Leads through Emotional Connection
00:02:03
Speaker
Without these, you won't generate any additional business through your podcast guest appearances. So what are they? First and foremost, you need to become known to the hosts and the audience.
00:02:15
Speaker
You can't get anyone interested in doing business with you if they don't know you. Far too many people go on shows and they act like secret agents. They don't know how to effectively talk about themselves or their why, and they don't know how to link it to their expertise and the solution they offer to their clients. So how do you become known? You talk about yourself and your journey and how it has made you very, very good at solving your client's problems. Don't wait for the host or the listener to connect the dots. Make it easy for them.
00:02:45
Speaker
You need to connect the dots, so it is blatantly obvious why your story, your journey of victory over adversity makes you the perfect person to solve their problem. If you speak to their heads, you'll never become truly known to them. You need to speak to their hearts.
00:03:02
Speaker
Your story can't be told like you're reading a clinical paper. It needs to be told like a well-written poem or novel. It needs to make their soul sing with longing to know you and your story better. By using this approach, you will bypass their skepticism filter and speak directly to their heart. Now, why is this important? Because people make buying decisions with their hearts and not with their heads. We all buy on emotion and justify our decisions with logic. But what if we're selling the unemotional people like accountants, government bureaucrats, engineers, and the like? Those people surely don't buy on emotion. Wrong. They absolutely do.
00:03:44
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They just have more sophisticated logical justifications in the average person.
Building Trust through Authenticity
00:03:49
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This allows them to maintain an identity of being intelligent, logical, and Spock like. They want to believe that they don't make decisions on emotion. But they do. If you're a human being, you make all your buying decisions based on emotion. Period. Full stop. End of story.
00:04:09
Speaker
Second, you need to create trust between you, the host and the listener. Without trust, they won't open themselves up to you. You will feel like something's off, but you can't and won't know what or why. Trust is the key to any buying decision. Nobody will buy from you if they don't trust that you, A, have their best intentions at heart, and B, are a thorough professional who knows how to solve their problem, and C, are a good, trustworthy person.
00:04:35
Speaker
Many people skip this thing. They don't understand how important it is, and then they wonder why they aren't generating leads, sales, or clients. This begins with how you show up as a guest on the podcast. First and foremost, be on time. Nothing says that you're trustworthy more than keeping your word about when you're showing up.
00:04:54
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And our belief is that on time is early, everything else is late. So be there two to five minutes early.
Best Practices for Podcast Appearances
00:05:00
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Next, be prepared. Have a professional microphone, have professional lighting for video recording, and make sure that there are no distractions like kids or dogs that will interrupt you. Close your windows so no outside noises intrude. Spend three to five minutes doing some research on the host in a show. This will have you stand out head and shoulders above other guests and will allow you to specifically address the types of subjects that the host likes to talk about.
00:05:24
Speaker
while still making sure that you get your points across. Finally, make sure that you powerfully and authentically tell your story in a way that touches the hearts of the audience and the host. Nothing creates trust faster and more effectively than a great heartwarming and authentic story. Make sure that you keep the story tight. It has to be clear, concise, and powerful. No verbal diarrhea.
Being Likable and Caring on Podcasts
00:05:49
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Third, you want them to like you. How do you get them to like you? Start by liking them. The host and their audience are good, heart-driven people. They're seekers, just like you, looking to make a difference and to learn and grow and improve themselves in the world around them. They're the most likable people in the world, and they're giving you a very precious gift, their time and their attention. In this day and age, with so many other places, they could take their time and attention to their choosing to give it to you.
00:06:17
Speaker
Be grateful and show your appreciation for this by liking them first. People like people who like them. It's that simple. Trust us on this. If you show up happy and grateful, that energy will permeate your entire talk and it will get the host and the listener to like you. People also like passionate people. Podcasts are a visual and auditory medium. Passion wakes people up. Lack of passion bores them to sleep. Think about Martin Luther King, Jr., and Ronald Reagan, David Gardens, Magic Johnson, Michael Jordan, or any other great performer in life.
00:06:48
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These were men of conviction. When they spoke, there was a passion, a fire in their voice. You could hear it, you could feel it, and it was infectious. People also like caring people. We assume that if you're attracted to us and our message, you must be a very caring person. Show it, talk about it. Don't be shy about it. Too many people think that there's no place in business for showing your emotion and caring. Nothing could be further from the truth. It's a superpower.
00:07:16
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My friend Mark Von Neuscher always says that life is not a numbers game, it's a people's game. That statement alone conveys love and caring for a fellow man. And I always say that the best thing you can do for a person is to believe in them. That statement conveys love and caring for people. My sweetheart Teresa always says that you need to be there for people when they need you and not just when it's convenient. That statement conveys love and caring.
00:07:41
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What is it that you deeply believe? Come out and say it and say it again and again on every podcast you go on. This will express your heart and your passion for people, and it will demonstrate powerfully that you're an advocate, a champion for your fellow man and woman, and nothing will make the host and audience like you more.
Branding with Genuine Care
00:07:58
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Please hear me. This is not some cheap trick or technique that I'm advocating. I'm asking you to genuinely show your heart and your love and make it a part of your business branding and messaging. If you don't believe this is important, then give this book to someone who does.
00:08:15
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to prove my point, ask yourself this question. When you have a problem, would you rather hire and get help from someone who cares about you, will fight for you and do everything they can to help you solve your problem, or someone who just wants to close you, get their hand on your wallet, and treat you like their next commission check? The answer is obvious. And the need for you to be that caring person and share your heart in all that you do is equally obvious.
Episode Conclusion and Call to Action
00:08:38
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And that wraps up another amazing Thought Leader Nuggets episode.
00:08:44
Speaker
To find out more about this message, go to the show notes at thethoughtleaderrevolution.com, or wherever you happen to listen to this episode, be it iTunes, Spotify, Google Play, Audible, YouTube, Rumble, or what happened. Until next time, goodbye.
00:09:03
Speaker
This episode has been brought to you by ecircleacademy.com, the proven system to add six to seven figures a year to your thought leader practice.