We all accept that in business, being a 'Jack of all trades and master of none' is a bad thing. Yet so many business people try to be all things to all people. How often have you asked a client who their target audience is, and they have replied 'everyone'?

Voiceover artist Martin Whiskin and filmmaker/photographer Ben Bowles have built a network in a niche. To find out more about the roots of The Creative Collective Networking Group, I invited Martin to join me for a Live Action Networking (LAN) session.

Martin's official biog

Martin is a voiceover artist from Kent and works with brands and organisations like Tesco, Arsenal FC, BBC and Dave’s Fish Bar. He also co-runs The Creative Collective networking group – a networking group for creatives. Funny that.

Martin on LinkedIn - https://www.linkedin.com/in/martin-whiskin-voiceover/

Martin's website - https://www.martinwhiskin.co.uk/

The Creative Collective Networking Group -