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00:00:01
60% of Jobs Are Exposed to AI (Don’t Be In One) #OwnTheShow
484 Plays1 day ago
In this AI marketing podcast episode, Dan Sanchez kicks off a new experimental series titled "Own the Show," joined by co-host Ken Freire. Together, they lay the foundation for what will become a book, starting with the urgent problem it aims to solve: the looming AI-driven job displacement. They unpack the coming shift, citing reports from the IMF and World Economic Forum predicting that over 60% of jobs in advanced economies will be affected by AI. This episode isn’t just about the threat; it’s a rallying call for marketers to embrace AI, reclaim their human edge, and rise as thought leaders to future-proof their careers.
My Favorite AI Tools
- Tella - https://danchez.com/tella
- High Level - https://danchez.com/highlevel
- Zencastr - https://danchez.com/podtools
- n8n - https://danchez.com/n8n
Resources Mentioned
- IMF Job Impact Report - https://www.imf.org/en/Blogs/Articles/2024/01/14/ai-will-transform-the-global-economy-lets-make-sure-it-benefits-humanity?utm_source=chatgpt.com
- World Economic Forum Job Forecast - https://www.weforum.org/publications/the-future-of-jobs-report-2025/digest/
Timestamps
- 00:00 — The coming AI disruption: 60% of jobs affected
- 01:00 — Introducing "Own the Show": Turning a podcast into a book
- 02:00 — The problem: AI replacing, changing, and offsetting jobs
- 03:30 — Knowledge workers at risk: A marketer’s wake-up call
- 06:00 — Hope in the WEF report: 7% net job growth
- 08:00 — Lean business trend: Fewer employees, more automation
- 10:00 — Rise of the solopreneur and AI as your first hires
- 14:00 — Becoming AI-driven is no longer optional
- 16:00 — The Human Edge: What AI will never replace
- 21:00 — Real relationships & thought leadership in the AI age
- 24:00 — Why a podcast is the best tool for authority building
- 28:00 — Final encouragement: Don’t wait, start now
Recommended
Transcript
Intro
00:00:05
Dan Sanchez
The coming wave of AI is radically going to change how jobs are worked over the next five years. And a recent report has stated that 60% of current jobs in like advanced societies are going to be impacted.
00:00:20
Dan Sanchez
So this thing is going to happen. We've been talking about it. People have been feeling it. We've been like, well, we don't know. We don't know. But it's becoming more and more certain. that there's going to be massive disruption over the next five to 10 years.
00:00:33
Dan Sanchez
So it's going to pan out. The question is, will it pan out well for you? So welcome back to the AI Driven Marketer. I'm Dan Sanchez, and I'm joined by my new co-host, Ken Frey.
00:00:45
Dan Sanchez
Welcome to the show, man.
00:00:46
Ken Freire
What's up, man? Super excited to be here and super excited to be on the podcast.
00:00:50
Dan Sanchez
Yo. So in this episode, we're talking about the problem and that's mostly what we're going to be focusing on in this episode. In fact, this is a kickoff to a whole new series called own the show.
00:01:03
Dan Sanchez
It's actually a whole experiment even because we're going to do something that I haven't seen anybody else do yet, but I'm like, if it's going to happen, it might as well happen on the AI driven marketer first, but we're to go from pod to book.
00:01:15
Dan Sanchez
Yes. Many people have gone from pod to blog and we've done that many times. Uh, But I haven't seen anybody go from podcast to book. And that's what we're attempting to do here. This is actually chapter one that you're listening to.
00:01:26
Dan Sanchez
And we'll be getting more into what we're going to be doing with this book, why the book, who the book's for. But the first thing we want to talk about is the problem the book addresses. And that's this massive job displacement.
00:01:39
Dan Sanchez
And this is bigger than marketing, though. This show is for marketers. But all marketers fit in this equation and because all marketers are knowledge workers. And AI is really good at knowledge work.
00:01:51
Dan Sanchez
It's a little slow now. it's It's agent modes. Can't click around the web without looking like a three-year-old right now. But we all know it's picking up fast. And again, I want to bring up that recent report from the International Monetary Fund. There's actually an article written on the International Monetary Fund talking about like roughly 60% of jobs are exposed to AI.
00:02:14
Dan Sanchez
And they had three different categories for it. So essentially, like some of them will just be outright replaced by AI. like The jobs won't even exist anymore. Kind of like we used to have human computers just doing math, checking equations. Now we have computers do it, right?
00:02:27
Dan Sanchez
we used to call them computers. Those people's jobs titles were computer. And then we named the machines after them. some jobs will be changed.
00:02:36
Dan Sanchez
Like the job used to run this way and now runs this way. Marketing's like, we've experienced that. We went from traditional to digital. Like the job's completely different 20 years from now. Right. And then some will simply be offset.
00:02:48
Dan Sanchez
Like it'll like people will continue doing it, but they'll get smarter, faster. So get like when you had 10 of this job, you now only need three. So those are some big changes. They're saying 60% of jobs are going to be one of these three things.
00:03:02
Dan Sanchez
And that's, that's pretty big. That's across all the jobs, not just marketing jobs, all the jobs in advanced societies. So Ken, when you look at that report, how does that hit you? Is that like strike you with fear or how how do you process that?
00:03:16
Ken Freire
I think if you're a knowledge worker or you're a clerical secretary type work, that should scare you because those are like the first roles that this thing is going to replace. And I'm not trying to be a doomsday person, but I i remember being like, oh my gosh, this thing could do half of my job already.
00:03:34
Ken Freire
You know, and I have to take a step back and say, well what am I an expert at? What am I good at? There are certain jobs that, you know, it might not come after. Like if you're a plumber an electrician, some like trade jobs, nursing, right?
00:03:47
Ken Freire
It's not going to come after those, but your job will change quite a bit, right? How certain things or the processes in the back end go. So I know for me, for a lot of other knowledge workers, there's a little trepidation. They're kind of nervous, wondering,
00:04:01
Ken Freire
What's going to happen? And and here's the reality. I think what we'll hit on the World Economic Forum post too, but it talked about, it's not going to be like this massive surge where like 60% is going to be changed tomorrow.
00:04:12
Ken Freire
It's going to be this slow churn, right? Where people are slowly, but surely are going to start losing their jobs one section or one industry at a time.
00:04:16
Dan Sanchez
Yep. Yep. yeah
00:04:21
Ken Freire
And all of a sudden in the future, going to realize, oh my gosh, five years from now, 10 years from now, our world is going to look radically different.
00:04:29
Dan Sanchez
I remember when the change started happening for digital and marketing and I was the kid who just like volunteered to learn the technical stuff, like text message marketing, email marketing back when HTML emails weren't drag and drop, but you had to like get into the HTML tables and it was just like stupid code. I was like in there trying to fiddle with tags and, but I was the kid. I was, i was the, the, the volunteer. I felt like hunger games, like,
00:04:56
Dan Sanchez
Like they were sending me off to the slaughter to go figure out the HTML. But I did figure it out and I learned a lot in the process. And then I learned how to build websites and all kinds of things. And then I kind of rode that into the digital wave. And the other marketers, if they didn't learn digital well, they became out of date really fast.
00:05:09
Dan Sanchez
And that's how I jumped from like even being a marketing manager to a director, like really fast in my career because I knew the digital stuff and the digital is what was working. And I kind of see that same shift happening right now.
00:05:22
Dan Sanchez
And the the the scary part is, is most marketers... Like most of our jobs, if we're honest, we're just copy pasters. That's why we have 30 tabs open, Ken.
00:05:33
Ken Freire
Someone's finally admitted it.
00:05:34
Dan Sanchez
We're just copying and pasting between tools, running reports, building decks. but Sadly, sadly, so a lot of us are forced into it because I feel like we spend about like 40% of our time and energy just either either justifying what we want to do or what we did.
00:05:51
Ken Freire
Yeah.
00:05:54
Ken Freire
Well, and, and, you know, I've come from a sales background. 15 plus years of sales, there's so many things that sales people can look forward to when it comes to AI because it's like, oh, all these things that I hated doing, now something can do for me, right?
00:06:14
Ken Freire
But that's today. a few years from now, I wouldn't be surprised if ai starts catching up and starts taking over SDR, BDR, setter type roles where people were like, oh my gosh, I thought I was safe.
00:06:28
Ken Freire
But now I'm not. And really, you gotta if you're going to stay in sales, you're going to have to step up your game quite drastically in order to stay above the curve.
00:06:38
Dan Sanchez
It's a scary time. But there is some hope. We have this other report from the World Economic Forum, big survey they did of a lot of massive companies, international companies.
00:06:49
Dan Sanchez
And what they found was, based on these plans from these large companies, is that they were expecting job creation to grow by 14% and displacement to be by 8%, which means you got a net positive of 7%. That's great.
00:07:05
Ken Freire
yeah
00:07:07
Dan Sanchez
that's great But, yeah, that still means, like, you're going to lose 8%. That's a lot. And the new ones being added back are probably radically different than the ones that were before.
00:07:17
Ken Freire
That's about 92 million.
00:07:21
Ken Freire
Yeah. and And that's about 92. Like when you think about that 8%, that's about 92 million jobs. So that's a lot of jobs.
00:07:29
Dan Sanchez
A lot of jobs. Again, this is international. We're not even just talking U.S. here. This is big. This is just based on what companies are saying they're going to do by 2030.
00:07:41
Ken Freire
Yeah. Yep.
00:07:41
Dan Sanchez
We're not even talking 10 years out. We're talking over the next five years. AI is going to eat potentially 8% of jobs. And every company is looking into this. Even the small companies are asking, what could AI do?
00:07:52
Dan Sanchez
How can I use this to either do more or save more? And oftentimes the biggest expenditure on somebody's balance sheet is people.
00:07:57
Ken Freire
yeah
00:08:03
Dan Sanchez
It always is. And it's like the hardest one to like reduce, but you like companies used to take pride in their headcount, right? Like we used to brag about that. Like, Oh, we have a hundred person company, a thousand person company, a 10,000 person company. And now that's cohen going that's going to kind of going out of fashion.
00:08:20
Dan Sanchez
And I'm seeing more and more companies brag about earnings to employee. you know how much money they make per employee, which means they need the least amount of employees possible in order to earn a lot of money.
00:08:33
Dan Sanchez
So I think that's going to continue to be a benchmark for success amongst companies, which isn't great, but likely is reality.
00:08:33
Ken Freire
yeah
00:08:42
Ken Freire
Yeah. And one of the groups that we we love to work with is like the solopreneurs, right? Where it's just like, how do you stay as lean as possible? There's a lot of people there who don't want to manage a group of people, right?
00:08:53
Ken Freire
That's a totally different skill set to manage others versus just running a business. And that's where some people are like, if I could build systems that can help me, man, for sure, they want to go that route. Any business, if you are a good steward of your skill set and of your business, that's what you're going to do.
00:09:12
Ken Freire
But that also means on the flip side, that there are going to be people who are going to have a lot harder time finding jobs. even if you're kind of done it as a side hustle, if you're a contractor, if you're a coach consultant, right, you're going to find it more difficult now because people are like, no, no, I want to go build a system for me or find someone who can build a system that makes it easier versus just hiring it out to someone else.
00:09:35
Dan Sanchez
You make a good point. Like it'll literally be harder to be an employee, but it'll be easier.
00:09:43
Dan Sanchez
It'll least literally be easier than ever to be a solopreneur, to work by yourself, because now you don't need a team of five.
00:09:48
Ken Freire
Yeah.
00:09:50
Dan Sanchez
You know, I even heard like Dave Ramsey's often asked like, what was the hardest point like in your business? He's like, dude, just getting to your first two employees is wicked hard. Yeah.
00:09:58
Ken Freire
Bye.
00:09:58
Dan Sanchez
Try not to die in your first two employees is is really, really hard. But now your first couple employees are probably going to be AI. And they're very diligent. they They do what you tell them to do.
00:10:11
Dan Sanchez
So you don't have to worry about like early management skills so much as far as like keeping people on time, giving feedback, which are critical manager skills that are hard and take time to learn. you You just don't need them as much anymore as AI is pretty reliable, or at least it's becoming more and more reliable.
00:10:25
Dan Sanchez
You can offset more and more of that overflow work because you can't do it all. You have to start delegating to AI. So I think a lot of people make the transition and go solo and run their own businesses.
00:10:36
Dan Sanchez
I don't think it's everybody's cut out for that, but a lot of people will.
00:10:39
Ken Freire
Yeah. and And I don't want us to say, hey, you're not going to need those leadership type skills if you're trying to go lean, right? Because even if you're trying to delegate to ai the same principles you use to delegate to a person, you still need to delegate with AI.
00:10:51
Dan Sanchez
There's a skill to it.
00:10:56
Ken Freire
And we see a lot of people using AI wrong because of that simple problem.
00:10:56
Dan Sanchez
For sure.
00:10:59
Ken Freire
they They never knew how to delegate to begin with.
00:10:59
Dan Sanchez
I know it's always nuanced.
00:11:03
Dan Sanchez
So the change is coming. The question is like I posed at the beginning of this episode is like, it's going to pan out. Will it pan out well for you? And that's the whole purpose of this book because we, we were seeing a tidal wave come in, but it's not one of those tidal waves, like a 60 foot Maverick wave off the coast of North care of North Northern California. Right.
00:11:26
Dan Sanchez
It's like where the, you know, the surfers are taking their big dives in and every ones surfers get famous for surfing those waves. We're talking about the kind of tidal wave that comes in like a flood. It just like the tide and just, it just comes all at once. And the water just starts rising and rising and rising to the point where,
00:11:44
Dan Sanchez
you're probably running for higher ground because the water just keeps coming up. It's not one big wave. The water just keeps rising. And that's what we're going to have happen here. It's not fast, but it's not slow either.
00:11:56
Dan Sanchez
It's not going to be like other digital revolutions that took a long time to do. This one's going to come all much quicker because the the speed at which AI is improving.
00:12:04
Ken Freire
Yeah. Well, Dan, we remember, you know, even just a year ago, I would say even this year, right? At the time recording of 2025, how many marketing friends did you have or operations type friends that it took them longer to find a role? Because so many jobs were like, well, first we want to find a way to build the system.
00:12:22
Ken Freire
Like it's already happening to a lot of our friends.
00:12:24
Dan Sanchez
Yep.
00:12:25
Ken Freire
And I think it's just going to happen even more as ai gets at more advanced.
00:12:29
Dan Sanchez
Yep. All my friends who are copywriters can tell you, like, if you don't have a friend who's a copywriter, like go find some on LinkedIn and they will tell you the story that like all the copywriting freelance jobs, not all of them, but many of them have dried up compared to what it was before.
00:12:42
Ken Freire
Yeah.
00:12:44
Dan Sanchez
Uh, people who are in development and code are feeling, feeling the burn right now. They could definitely tell you the job market feels different. Of course, I feel like the job market's kind of tough in general across the board for a lot of places.
00:12:56
Dan Sanchez
In marketing and sales and like a lot of business, operational business roles is tough right now. But it's even more tough for those who are impacted by AI because they're the early ones, which is copywriters first. And now developers, coders, programmers are feeling the heat for it now too.
00:13:12
Ken Freire
Yeah.
00:13:12
Dan Sanchez
And That's why we want to create this podcast series, this book. In fact, you're probably going to get a little overwhelmed because we're going talking about this for nearly every day. You're going to be seeing an episode. I promise we're not going to be a daily show forever, but for the month of November, you're going to be hearing a lot from Ken and I about what to do about this, because we're starting to see the stats. We're starting to see the trends. And I've been looking at them for two years now, as I've been doing the show And I'm like, man, i we got to wave the flag.
00:13:41
Dan Sanchez
Like, hello. Like, there's going to be a problem. Marketers, we're going they're we're going to lose jobs. And we're going to get displaced. Even if we're solo and we don't keep up, it's going to be a massive problem for us.
00:13:54
Dan Sanchez
So that's why we're creating this series. It's why we're creating this book called Own the Show.
00:14:00
Ken Freire
So Dan, walk us through then what's gonna be in this series. What's the roadmap to higher ground?
00:14:07
Dan Sanchez
So we have to look at at three different things. The first one I think is like the obvious one. Like we need to become AI driven, right? It's the whole purpose of this, the show in general, like the AI driven marketer.
00:14:17
Ken Freire
yeah
00:14:20
Dan Sanchez
We have to learn what it actually means to work with AI, but that's not enough. Like that's a given, like, okay, like if if it's AI or die, like you're going to have to learn AI. That's just going to be something moving forward.
00:14:32
Dan Sanchez
I've seen some, like some of my older, my parents and like my parents' friends, like,
00:14:32
Ken Freire
Thank
00:14:36
Dan Sanchez
like struggle to get our whole jobs just just from lack of youth knowing how to use a computer. They refused to learn the computer. And now there's like almost no jobs available for them other than a Walmart greeter.
00:14:47
Dan Sanchez
You know, that's that's pretty much it. You want to work the cash register? Computer. You want to stock shelves? Computer. Everything requires the computer, whether it's an iPad or something, like you're gonna do something.
00:14:58
Dan Sanchez
But that's gonna be like that with AI. AI is gonna be built into everything. Learning how to use AI well will become mandatory. And the ones who are left with jobs and with work and with clients, if you're solo, you're going to have to AI driven.
00:15:12
Dan Sanchez
So a lot of that's going to be tucked into the book. But the big problem problem is, is that, okay, even if you are AI driven, what's keeping you competitive compared to the 16-year-old kid who maybe has a technical knack and learned a lot about AI for two years because he started early at 15, went to 16, and now he's starting to compete with you at 17, and he's actually better at AI than you.
00:15:36
Ken Freire
Yeah.
00:15:36
Dan Sanchez
What is going to make the difference?
00:15:36
Ken Freire
Yeah.
00:15:37
Dan Sanchez
There are going to be a lot of those kids because all those kids' as parents are going to be pushing them into it and they're going watch all the YouTube videos and hustle. So what's the difference?
00:15:43
Ken Freire
yeah
00:15:45
Dan Sanchez
And that's where this book really starts to take form around what I've been calling the human edge.
00:15:51
Ken Freire
I love it. You know, it reminds me of that story or illustration of one of the great movies, Batman, right? The Dark Knight, or is it Dark Knight Rises, where Bane is like, hey, I was born in the darkness.
00:16:04
Ken Freire
but Like he's just used to it. And that's what a lot of these young people are going to come up growing with. It's like, I'm just, I'm born in it. I'm born in this tech world. I'm born in this AI world. They're going to be so so much more natively using it than people who do not start working on it now.
00:16:21
Ken Freire
I mean, how many times are we going back and forth via text and messaging or just with our friends? We're like, how do you do this? How do you work on this? And I'm like, oh, if i only worked on building automation systems five years ago, this would have been a lot easier for me now.
00:16:35
Ken Freire
And it's just something that everyone's going to have to start learning how to catch up on so that they just know how to be AI driven. But AI driven is not enough. Dan, what's the second thing that most people need to start working through?
00:16:49
Dan Sanchez
So there's always things that AI will never be able to do. And I sat down long and hard, probably like last spring and started thinking through like, okay, what's the what's the list of the major things AI will never be able to do no matter how smart it is?
00:16:52
Ken Freire
yeah
00:17:03
Dan Sanchez
And like, well, AI will never be able to be a human. So what does that mean? what are What are distinctly human things? Like, well, humans have convictions. Humans have beliefs.
00:17:18
Dan Sanchez
AI can't have beliefs. AI is just trained on different things. It can mimic beliefs. It can be programmed or told to have beliefs about such and such. but it doesn't have beliefs in and of itself. It doesn't have what we call as humans, the soul.
00:17:31
Dan Sanchez
And it makes it completely different because an AI can be turned on a dime to believe one thing or the, or, or the next thing. I mean, those poor people who are turning AI into their boyfriend and girlfriend, it's like, well, let me go change your, your account prompts. And all a sudden it won't be, and it won't be trying to get back either.
00:17:49
Dan Sanchez
That's a big difference. And that is a huge thing. And there's a few other things like it's a because it has no life experience, even though it knows so much, it has no wisdom. It has no experience. hasn't learned through painful trial or and error.
00:18:03
Dan Sanchez
So it has no sense of discernment. Wisdom, or even taste is different for humans than it is for AI because it's not a, because it's a program and not a person. While people might have relationships with it, it'll never be the same as a human to human relationship.
00:18:19
Dan Sanchez
That's something we have going for us. And because it's not a person, it'll never have the story of being a person and what a person has gone through in any situation. When you think about it, all these things that make humans different than AI get to be our strategic advantages.
00:18:36
Ken Freire
Yeah.
00:18:37
Dan Sanchez
And I think a lot that's going to be a huge advantage, especially for those who want to become an authority in their field. Is there ever a time, Ken, where you trusted an authority in your field because of one of those things, either core values or belief, discernment, story, or maybe just because of a human connection?
00:18:58
Ken Freire
Yeah, you know, so there's two things that that come to mind. The first one is I've had so many mentors who just kind of guided me on like my next career path and that there's certain things because they lived life with me and i had connection and relationship with, I was looking at something one way, right? I was like, hey, I think I want to go do this.
00:19:18
Ken Freire
And I just remember having friends speak into my life and they're like, that's not what you're good at. You're good at this. Right. But if I was just using ai here's where AI can mess up. I have this weird bias about myself that I'm telling AI and AI is like, well, I'm just going to have that confirmation bias and they're going to put me in the right direction.
00:19:34
Dan Sanchez
Mm-hmm.
00:19:37
Ken Freire
But man, I've had so many friends who were just like, no, no, no We know your heart. we Because we lived with you, we know what you're capable of. Go do this. And that's the thing that AI can't do.
00:19:48
Ken Freire
right and And that's where we love the human relationship about this whole concept. The second thing that I was going to mention was that as you think about being human, right now we are so inundated with everything being virtual, everything being automated, everything being AI.
00:20:06
Ken Freire
And what people actually long for is connection. and there's like If we talk about just young teenagers right for a moment, young people have been so depressed, so anxious, so suicidal. Why? Because they've been in the digital world for so long.
00:20:22
Ken Freire
and people are starting to wake up and realize hey we need we they need to go outside they need to go play they need to go do stuff and i think that's the same thing with us right now with ai it's fun it's it some people are using it as their coach or counselor but at the end of the day what you actually need is a real human being to put their hand on their on your shoulder and say it's gonna be okay or you need that person to be like this is the way you should go walk this way And if you don't have that person with you, man, this road of of your journey is going to be lonely. It's going to suck. It's going to be tiresome because you're going to find yourself always wanting something more.
00:21:01
Ken Freire
And that's something AI can never give you is fulfillment and longing and connection.
00:21:07
Ken Freire
I could talk about that all day long, as you can clearly see.
00:21:08
Dan Sanchez
Yep.
00:21:11
Dan Sanchez
So what does that mean for this book? In this book, we're going to be talking about how to take all those strategic strategic advantages we have over being a human. We're going to talk about what it means to be AI driven, and we're going to walk and build a path for essentially this cringy word that I've fallen in love with, but has become cringy on LinkedIn and the rest of the B2B marketing world.
00:21:33
Dan Sanchez
And it's this idea of thought leadership. And as cringy as it is, it's still a perfectly good word to describe what is going to actually work and stand out in the future.
00:21:44
Dan Sanchez
Because if you think about it, thought leadership is what drives demand. You can capture demand for what's working right now as a marketer. Just people searching for marketing consultant. Then you come up, they look you for qualifications, maybe some previous work, right? You capture it, bam.
00:21:59
Dan Sanchez
But how do you create demand? Especially as SEO goes away and people are just asking their AI bots for help. Well, you want to be in their minds ahead of that, right? We want to build a brand and not just any brand because they like you, which is a good thing. We want to be liked, but because they trust you.
00:22:15
Dan Sanchez
And I think trust is going to become the rare commodity that will help people survive this wave that's coming. This is the high ground, but becoming a thought leader pretty tough, right?
00:22:29
Dan Sanchez
There's a lot of little baby steps you have to take in order to get there, but I don't think it's as hard as you would think. You don't have to have a PhD in order to get it. So in this book, we're actually gonna be outlining the steps you can take to even become an expert if you're not one already, how to actually grow in your authority while you're building your expertise, and how to become a contributor, because a lot of experts are, you know, they have their expertise, but they're best kept secret. They don't actually get it out there. so we're to talk about how to actually get it out there in a way that it can be received, how to pack, how to come up with unique ideas, how to package ideas, how to essentially help your industry in the best way possible with your expertise so that you can become an authority, so that you can lead the thinking of others, which is all thought leadership is.
00:23:13
Dan Sanchez
It's just leading their thinking in a specific category in their life or in their work. And then round it all off, we've talked about like ai being AI driven. We've talked about the human edge and becoming, having a path to thought leadership.
00:23:30
Dan Sanchez
But what Ken and I have found over and over again is that the best channel or the best tool in order to achieve it that takes the least amount of time but gives you the most amount of impact is a podcast.
00:23:43
Dan Sanchez
I know it's it's weird to be specific. it'ss I get called out all the time. Like, well, the the answer for growing anything or doing anything in marketing is always like, well, it depends. And I'm like, yes, that's true.
00:23:55
Dan Sanchez
But in a lot of cases, I just find the podcast the best tool. It's not always the best tool, but in many cases, it's one of the best tools you can use specifically for experts who want to become an authority in the industry or if you want to grow in your expertise.
00:24:12
Ken Freire
Yeah, I have found for knowledge workers, experts, right? they need a platform and they don't wanna go on TikTok and start doing dances, right?
00:24:23
Ken Freire
They wanna be able to express their their thoughts, their beliefs, their their point of view. And using a podcast has just been such a great way because it's so versatile. You could take that podcast and put it into blogs. You could do what we're doing right now. We're experimenting and creating it into a book.
00:24:38
Ken Freire
You can make short reels. There's so many things you could do with just one long piece of content that I think so many people are just sleeping on. because they feel afraid. They're like, oh my gosh, podcasting, I would, i how many times have we seen this, Dan?
00:24:52
Ken Freire
People come to us and they're like, i want a podcast. I just don't know how to, I don't know the tech, I don't know the gear. They're just like all concerned about so many things. And we're like, you're you are so in the weeds right now.
00:25:04
Ken Freire
You're missing the whole point. And because you're missing the whole point of podcasting, people are not getting to hear your actual expertise. And that's why people still don't know you.
00:25:14
Ken Freire
So we're trying to push people, all these thought leaders, to be like, look, share your ideas, share your thoughts. It's okay if you don't have the best camera. It's okay if your background looks crappy, right? Like, just start, right? No one's going to know you're an expert until you actually start sharing your ideas.
00:25:32
Dan Sanchez
I feel like a symbol of those who lead the thinking of others has always come down to like a mic.
00:25:38
Ken Freire
Ha ha.
00:25:38
Dan Sanchez
And of course, there was a day before mics and you had to be an orator speaking very loudly on top of stage in order to be heard, right? Or in an amphitheater. But nowadays, it's very much mic-based. And you either have a podcast or you speak on stage, most likely both.
00:25:53
Ken Freire
Yeah.
00:25:53
Dan Sanchez
Like the mic is the symbol of leading the thinking of others. And there's no better way to get out there and share your ideas, your stories, and the things that make you human where you can actually share the things that got you to your ideas and your thinking so that people can actually trust them.
00:26:11
Dan Sanchez
I think that's going to be a big, big problem is people won't have any way to validate whether the value propositions, whether the claims you're making are legitimate or not. But they will if they could spend a little bit of time hearing your stories, which shares your experiences, which shares the trials you've had to go through to come to this conclusion.
00:26:28
Dan Sanchez
And therefore, they can know what your values are. You can see how the human edge starts to really take shape just from sharing your stories and experiences about your ideas in something like a podcast.
00:26:30
Ken Freire
Yeah.
00:26:40
Dan Sanchez
The other thing about a podcast is it's just a longer form where people can be with you, but you can also repurpose it into so many other of the other forms. It's hard to repurpose a TikTok into a podcast and a YouTube video, but you can easily repurpose a podcast into a TikTok or a YouTube video or a blog post or a book in this case, chapter by chapter.
00:26:55
Ken Freire
yeah
00:26:59
Ken Freire
Yeah. You know, Dan, one thing that I find fascinating, if you are on social media, people are starting to get really confused, right? They're like, is did someone create this or is this AI, right? Like there's always like, which one is it?
00:27:14
Ken Freire
And what I feel like what we're trying to teach with being AI driven and in the human edge is you're going to create a podcast and this is going to be you. Right, like it's going to be the authentic you.
00:27:22
Dan Sanchez
Yep.
00:27:24
Ken Freire
It's not going to be you, an AI version of you, because that's not what people want. They want that relationship. They want that deep connection. And that's why this, I think this series and this book is going so pivotal for people is because they're going like, how do I take advantage of both?
00:27:40
Ken Freire
being AI driven and the human edge, bring them both together, utilize the best of both worlds and not sacrifice one or the other. And for those of you who are listening, men, this is the moment to start taking advantage.
00:27:54
Ken Freire
You may say, hey, I'm going to wait. You're going to be busy with so many other things that come your way. That holidays are approaching, right? You're going to want to use so many excuses to say, I don't want to grow my thought leadership.
00:28:07
Ken Freire
But I'm telling you right now, if you just start little by little focusing today on it, man, the massive gains you're going to get. Or next year, your world may look totally different. And that could be in a really good way, right? Because you decided to, you saw the wave coming.
00:28:23
Ken Freire
You decided to get on board. You decided to start working on your leadership, your AI drivenness, your human edge. And all of a sudden, you're not like your friends right now who are wondering, where's my next job going to be?
00:28:35
Ken Freire
You created your own job.
00:28:38
Dan Sanchez
So in the next episode, we're going to be talking about what it means to be an authentic thought leader and how that can out be accomplished through something like a podcast.
00:28:49
Dan Sanchez
But soon after, we're going to be talking about how to actually go from just being a professional in the field. If you're a marketing manager, you're a marketing director, how do you actually become an expert? How do you actually become more than just a professional?
00:29:01
Dan Sanchez
What's the bridge to get there? And if you're Yeah.
00:29:10
Dan Sanchez
that we have coming up but you can do even if you're an authority you're going to want to talk start from the beginning because it's a counterterit thing that you can do to actually build from zero and build actually a social presence and a podcast following that's It's like a tip for beginners. It's a whole strategy for beginners, but it's just as good for those who are actually in the ring, have been posting a lot, and have actually grown something.
00:29:33
Dan Sanchez
It's a trick that I've used multiple times with many clients building out podcasts and even for myself with the AI Driven Marketer. So stay tuned for more and stay tuned because again, this is an experiment to see if we can go from podcast to book.
00:29:47
Dan Sanchez
Lagging a few days behind, we'll try be try to put out a chapter following the podcast episodes. And then we'll talk about the process as we go along. So this is a case study. It'll be fun.
00:29:57
Dan Sanchez
and It might fail, but if we fail, then at least well we'll fail epically trying something new.
00:30:03
Ken Freire
it. And at least we got content for it. All of our editor friends are going be like, this is horrible. But we're like, hey, we're doing something, you know. And this is the beauty of it. For many of you, you are stuck with imposter syndrome and and and perfectionism, right? Where you're like, oh, when am I going to start? When am I going to this?
00:30:20
Ken Freire
You're trying to get everything perfect. There's never perfection, just progress. So this hopefully is encouragement to you guys. Like get up, just start taking action, do one thing at a time and see where it takes you.