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#82 Imagination First w/ Edgar Azcorra
7 Plays1 year ago
Edgar is a disruptive innovator, who believes in imagination rather than knowledge.
Co-founder of XactSize and successful serial entrepreneur who has helped in the growth of multiple sectors including telecom, retail and seafood. XactSize is an AI/AR (Artificial Intelligence/Augmented Reality) enabled Body Measurement Solution that has the ability to provide precise body measurements.
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Transcript
Introduction to the Find A Way Podcast
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Welcome to the Find A Way podcast, where we celebrate the remarkable journeys of immigrant entrepreneurs who have founded startups in North America.
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And we are your hosts, Beatriz Anatelli and Ingrid Polini.
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Join us as we dive deep into the personal stories of these inspiring individuals, exploring their challenges, triumphs, and the diverse range of innovative companies they have built.
Episode 82: Featuring Edgar Azcora
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Speaker
This is episode 82, Imagination First, and today our guest is Edgar Azcora.
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Edgar is a disruptive innovator who believes in imagination rather than knowledge.
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Co-founder of ExactSize and successful serial entrepreneur who has helped in the growth of multiple sectors, including telecom, retail, and seafood.
ExactSize: Revolutionizing Measurements
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ExactSize is an AI slash AR, artificial intelligence, augmented reality-enabled body measurement solutions,
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that has the ability to provide precise body measurements.
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Welcome, Edgar.
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Thank you, Beatrice.
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Thank you for the great introduction.
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My name is Edgar again.
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I am the co-founder of ExactSize.
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How we came up with the solution.
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So we used to have an activewear company and we were struggling with returns.
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And then we put the work
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together and start to developing exact size solution, which is an AI, AR, real-time measuring solution that allows companies to know their customer better.
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And who doesn't want to know the partner or their customers?
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If you know your partner, you succeed.
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If you know your customers, you sell more.
Imagination over Knowledge: Edgar's Philosophy
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That is true.
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Thank you for that.
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Thank you for that summarization of your business, Edgar.
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Can you expand more when we talk about exact size and what inspired you to co-found it and how you identify the need for this AI, AR enabled body measurement solution?
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Can you expand on that?
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What inspired you to do to create the exact size?
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Yeah, first of all, as you mentioned in the introduction, so I've been an entrepreneur since I was a kid.
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My parents built seven companies, successful companies back in Mexico.
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And I've been around my parents since I was a kid.
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I've been inspired in always trying to achieve some things that will impact
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humanity, and I believe exact size will do exactly what it is, which is it measures the body in real time, and what it captures, at least one part of the body, it doesn't let you go because it's using LLMs.
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And if you're familiar with LLMs, it gathers a lot of information and combines it together in order to have high accuracy.
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so we know that the industry out there is struggling not only in returns, but how do I know fits the product I'm looking for better.
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So that's what is important is to measure the human body.
Future of Retail: AI and AR
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Now, after you measure the human body, you know the human behavior.
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Once you know the human behavior, you know a lot of things about
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the shopper, meaning that you will be able to give them what they're looking for.
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To give an example, these days you have to make it fun.
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So what if while you're shopping, you're having a fun experience by using augmented reality and it will work with artificial intelligence in order to give a fun experience, but what the customer wants, what will inspire us to build XAXA.
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That is impressive.
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And evaluating the impacts that AI and AR in retail nowadays.
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I've worked in retail way back, you know, in the years.
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I was in my early 20s.
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And of course, at the time, we didn't have that.
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We had a lot of, you know,
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and it was basically starting the online shopping and all of those things.
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But how do you see those technologies nowadays transforming the retail industry?
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And how does ExactSize play this role in this transformation precisely?
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You mentioned that we can...
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you know, extract a lot of information from the body measurements.
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And it's so much more of a individualized experience when we're shopping and you're able to see, uh, clothing, you know, an attire on you with that augmented reality and AR, but how else do you see, uh, this new trend, uh, transforming the retail industry for like in the future?
Post-Pandemic Shopping Trends
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How do you see us like
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Is there going to be reducing online stores or do you have to idealize different experience in the shopping because you're going to be able to do it all over your phone?
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So how do you see that in the future reflecting the retail?
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That's a good question.
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So I want to start by saying that when the pandemic hit, there was a huge increase in online shopping activity.
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it dropped, but it didn't drop the way it was before.
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So you see trending.
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And as the society gets younger and younger, so all these generations are more used to technology, to using computers.
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And why I'm telling you that is because we run our own survey.
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And almost 97%
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say that they prefer to buy online, but there is no solution in order to know their size with confidence and how it looks on them.
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So 96% are willing to use a technology that uses AI to do what I just described.
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In addition, we know that it's just a matter of time until most of retailers, let alone apparels,
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We'll use the online platform to sell.
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So our technology is focusing at the beginning in
Imagination in Engineering and Business
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apparel because that's where we start, but we're going to cover the whole retail industry.
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So just focusing on that, as you know, any company, now we don't talk about retail, any company is putting money on customer experience.
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If you see the money that they are allocating to every yearly budget is huge to our customer experience.
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They wanna give a better customer experience in order to convert more.
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So now that's where we are going.
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And recently we signed an agreement with the Brazilian
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government in order to enter Brazil market.
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So we are talking to Europe and North America.
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So I have no doubt in my mind that exact size will give a better customer experience to those markets.
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That's amazing.
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Congratulations for this achievement.
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Thank you.
Cross-Cultural Business Communication
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One of the things that popped out when I was reading your bio is the
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the aspect of the philosophy that you have of imagination over knowledge.
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So you believe in imagination over knowledge.
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And how has this philosophy shaped your approach to innovation and entrepreneurship in your life?
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Yeah, so as I said, when I am from the countryside in Mexico, I went to do my university in Mexico City.
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But I always look for ways to come up with a solution that it wasn't there.
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So after I finished my university, I concluded that it's not education, it's not that the engineering might.
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You might be an engineer, but if you don't have imagination, you cannot fix a problem that exists because it's not the knowledge that you acquire
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is the willingness to achieve something great.
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So in this case, I know I've been in the engineering industry for a long time, but that's why I believe that engineers are not coming with a solution because they are told what to do instead of coming up with something.
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How many engineers do you see as founders?
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Not many.
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So, but many business people are founding companies.
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So, because they have better imaginations than engineers or technical people.
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So they, which I disagree, but unfortunately that's the reality.
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Engineers have imagination by nature.
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That's why we went for engineering.
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And that opens up your mind and it should open more and more.
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And exact size won't be the last company that we're going to be working on.
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So imagination should be a constant factor in your brain in order to keep innovating, because that's how the society advances.
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And that's how you increase the GDP of any country.
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So when you have more innovation, when you have more imagination,
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you will help the whole society.
Advice for Aspiring Entrepreneurs
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I love that so much, Edgar.
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And I'm a true believer that, you know, imagination does feel innovation.
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And I also believe that if you were able to envision that, if you're able to visualize it in your brain,
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is the prerequisite to actually develop and realize it in real life, you know, to actually make it come true.
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So I'm a true believer of that.
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And I loved it.
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That's why I wanted to see your insights on that statement.
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Well, you've going to your acquired experience over the years, you've successfully worked in
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many diverse sectors, so including telecom, retail, and seafood.
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What were the main challenges that you faced in adapting to these industries, and how did you overcome them?
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Yes, that's a good question.
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That's a very good question.
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Let me tell you, so over the years that I've been passing through this industry, I noted that, and that's the reason why engineers fail.
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because the challenge is how do you put the product in the market?
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Everybody talks about the market fee.
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I disagree with that.
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I believe that every product has a market.
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You just need to find it out.
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If you come up with a solution is because somebody needs it.
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I'll give you an example.
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I don't know if you know who invented the mouse.
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At that time,
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Nobody needs it.
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It's like, I'll give you a tool that you don't even know you need it.
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So how can, when you don't, when you are struggling to put in the product into the market, you have to understand the correlation between sales and marketing.
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That's why many entrepreneurs give up and fail.
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So the first thing that you need to do is to build the funnel through sales.
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Meaning the first step that you have to do is approaching company.
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And then approaching companies, you build the bigger funnel.
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And then you organize meeting, and then you develop the business.
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you introduce your product.
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I am pretty sure that every entrepreneur can introduce the product into the market if they know all this process.
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They don't need to know.
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They don't need to do it themselves.
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They have to team up with the person that is experienced on that.
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That's what ExactSize is doing right now.
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And I did it exactly the same way in the telecom, in the retailing before
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and in the seafood especially.
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The way I did it is by nature, but now I'm getting more experience into the exact side, and I'm aiming at bigger players right now.
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So somebody is doing what I just explained, but if every entrepreneur knows that they need to do this in order to successfully enter the market and don't give up, that's the best advice I think I can contribute to
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all these, uh, entrepreneurs.
Work-Life Balance and Positive Thinking
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And curious question out of those, uh, three different, um, sectors that you were in, what was your favorite?
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My favorite is the current one.
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The current one.
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Okay.
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Yeah.
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So, uh, I mean, the seafood is because my, my dad, uh, used to be a captain in that industry.
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And he, over the years, uh,
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He was handling around 50 ships at the time.
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It was a big production.
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I knew the product inside out from going to the sea, getting the product, delivering, complying with the ISO at that time to export to the North American market, the trading part of it.
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And so from my childhood all the way to going to Mexico City, I was traveling
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thousand kilometers to get products and selling to the local restaurants in Mexico.
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So I was knocking doors, hey, do you need seafood?
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I can offer a better price and better product and deliver to your door.
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So that was what was interesting as well.
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So the first one is the exact size and the second one is seafood.
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That's so nice.
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I imagine it must be such a learning curve at a young age to be able to extract so much good information from your parents being entrepreneurs.
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So that's exciting.
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Thank you for sharing that, Edgar.
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One of the things that I'm very fond of creating awareness and talking a lot about is
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the global collaboration that happens and being in Canada and having this multicultural environment, you being from Mexico, me being from Brazil, um, in our increasingly globalized world, usually business often, um, operate across multiple countries and cultures.
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So an effective cultural cross-cultural communication,
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helps the bridging the cultural gaps, right?
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So when we have different backgrounds, uh, from different being what raised in different ways, uh, having, um, cultural habits that are different.
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So bridging those cultural gaps and fostering better collaboration and understanding amongst diverse teams, it leads to, you know, smoother projects and all of that.
00:16:58
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So
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My curiosity is how have you experienced this cross-cultural communication, this journey in Canada, you know, with your background in Mexico, trying to launch a new business here in Canada, not trying, launching a new business here in Canada and having success with it.
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How do you envision that in your experience and how do you
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this helped you shape your understanding and market adaptation of your business here?
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Yeah.
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So first of all, I will say nothing is easy.
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It comes with obstacles, but every time I hear a no in my ear, it's a yes.
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So it's like pursuing something that you are passionate about it and keep going.
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Don't listen to the noise that is out there and it will be a noise forever.
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Don't be down because you can't pronounce the English word properly.
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And I think business is general.
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And what comes first is not the culture, is the business itself.
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So if you have the way to introduce your product in a certain way and delivering the message, it doesn't matter if you come from Mexico or from Australia or from any other country.
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What matters is that what you do, how are you solving the problem, and what you are offering.
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So at the end of the day is the dollar sign.
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And that's what the business people do.
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So it is tough, but when you hear the no, you just need to keep going if you believe in your product.
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If you believe in your product, you need to be motivated 100% every day.
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So how can you keep yourself motivated?
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It's reminding yourself that if you haven't achieved the result that you're looking for, and soon enough, the success will come.
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If you give up, you will never know how close you were in order to succeed.
Redefining Success: Impact over Money
00:19:18
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That's lovely.
00:19:19
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And looking back at your experience, uh, navigating, you know, uh, different countries living in different countries.
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Um, what advices would you give to aspiring entrepreneurs?
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Because we always talk about, um, coming to a different can to different country.
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We come with the underdog syndrome.
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So overpassing that, you know, uh,
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solving that inner, those inner questions that we have, those inner insecurities that we carry within ourselves.
00:19:55
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What would Edgar, Edgar from nowadays, look back, looking back at your own journey, what would you be able to give as advice to people that are facing those, whether it's this, the challenges of aspiring entrepreneurs that want to
00:20:10
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achieve, you know, go down the same path that you have gone through and also overcome this underdog syndrome in this new country we chose as our home?
00:20:21
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What are the main advices you would give to them?
Networking Importance for Immigrants
00:20:24
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That's a good question.
00:20:25
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That's a good question.
00:20:26
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So I will say you have to like yourself.
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You have to believe yourself.
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And by saying you have to like yourself, you have to like
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the person you are, how you look, how you even talk.
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So you need to like who you are.
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So, and then you can give the better of you to the person that is in front of you.
00:20:54
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Obviously at the beginning, it won't be easy.
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When I came to Canada, I will say I have 25% of English, but I still, I was able to communicate.
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So I remember that when I immigrated, I passed through the customs and I understood probably 25%.
00:21:17
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And still, you see me here.
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So through the years, I was able to manage and I understand I was socializing.
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One of the recommendations I would say that helped me is socializing.
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If you're an entrepreneur, you have the social skills.
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When I met you at the CN Tower, I came and said hi.
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The same as I went and said hi to other person, they said, I don't have time, but I will come back to you.
00:21:48
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And when I got to those events, I gathered the LinkedIn profiles and I always follow up.
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Even if the person doesn't want to meet with me, I insist.
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I hear yes, I don't hear no.
00:22:02
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So I keep
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introducing myself and that's how you are building your network from two become four or from four from four become eight and is growing exponentially so that's how you gonna succeed the best advice you are a young person or is a middle age or old you come to this country you if you are old and says i don't have anything to offer that's wrong so if you're old
00:22:32
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So you start building your networking, and eventually, by knocking on these doors, you will discover that you will succeed in this society, in the North American society or anywhere you are.
00:22:45
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So first, start building your network.
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And then first, believe yourself, build your network, and then build a successful company.
Guest Questions and Episode Wrap-up
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I love that.
00:22:57
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And it's always one of my main advices as well for anyone that's
00:23:02
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whether you're an entrepreneur or not, if you're immigrating a new country, you have to put yourself out there and network and talk about you.
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And you will find people that are interested in listening.
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You will find whether you start off with your neighbor or start off with a colleague, as you approach, as you mentioned in the CN Tower, we were at the networking event.
00:23:25
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So that is for sure one of the main ingredients of having a successful community.
00:23:31
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in the country you chose as your home.
00:23:32
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So I, I agree completely.
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And it's personally, it's one of the things that excites me the most.
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I love meeting new people.
00:23:41
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I think we always learn really good things from, you know, encountering other amazing individuals.
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So I love that.
00:23:48
Speaker
Um, Edgar, we have a little thing in our podcast that we always ask the previous guests to leave a question to the next guest.
00:23:58
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Okay.
00:23:59
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And, uh,
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Ritu, which was our previous guest, she left a question for you, which is, how do you maintain a work-life balance?
00:24:09
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Tell us three things that you do.
00:24:15
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How do I maintain the work-life balance?
00:24:19
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You need to think who you love the most, who you will love.
00:24:28
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When you answer that, who you love the most, that means that you will dedicate more time to whoever you love the most.
00:24:38
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Because as entrepreneurs, we have limited time and we have to split that time.
00:24:44
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So I remember Carlos Slim, if you're familiar with him, he always had dinner with her kids on Wednesday evening.
00:24:56
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You cannot take that from him.
00:24:59
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And if you love a person or whoever it is, you need to dedicate this certain time at least once a week.
00:25:10
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And then you have to balance your world life.
00:25:15
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When you start a company, it's difficult to just keep working eight hours.
00:25:21
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You need to put more hours, but you also, you have to be focused.
00:25:27
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And in order to be focused,
00:25:29
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you need to know who is going to complain about it if you don't give time to that person.
00:25:37
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Therefore, so I always believe also in positive thinking.
00:25:44
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And positive thinking, belief and environment that is good for you, and it will let you keep focused.
00:25:51
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We can keep going about positive thinking, which is related to exact size as well.
00:25:57
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It
00:25:58
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Positive thinking is a frequency that encircles your environment and it's also connected to the person in front of you.
00:26:10
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Like right now, if we are not positive, we cannot have this conversation.
00:26:15
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We are in sync.
00:26:16
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Our frequencies are in sync.
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That's why you talk, I talk, and we build a good environment.
00:26:26
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I love that.
00:26:26
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I'm a big believer in positive thinking.
00:26:29
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I love Norman Vincent Pail's book, The Power of Positive Thinking.
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That was part of my upbringing.
00:26:37
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My mom mentioned it multiple times while growing up.
00:26:39
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And then I was fortunate to read it twice in the adult years.
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I love it.
00:26:45
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So and I'm a true believer.
00:26:46
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I always say it takes the exact amount of energy and effort to think positive as to think negative.
00:26:55
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But the positive always brings better outcomes, right?
00:26:58
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And you're able to attract the people in the same frequency you're in when you're, you know, just putting out good things wherever you go.
00:27:07
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So love.
00:27:08
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Thank you.
00:27:09
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Thank you for sharing that, Edgar.
00:27:12
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One of the questions that I love asking everyone, every guest that we have in the podcast is a very open-ended question, but is what is success to you?
00:27:25
Speaker
Happiness.
00:27:27
Speaker
Happiness?
00:27:28
Speaker
Yeah, so why happiness?
00:27:30
Speaker
So when you are happy about what you are doing, you don't need money.
00:27:36
Speaker
Like I didn't create exact size or any other company that I work for money.
00:27:42
Speaker
Money is irrelevant for me.
00:27:45
Speaker
What's most important is the impact that I'm going to create to exact size.
00:27:49
Speaker
Money is you can have money, but you will not be happy.
00:27:54
Speaker
If that's what you're looking for.
00:27:56
Speaker
If what exact size right now is doing is giving me happiness without money because we are pre-revenue.
00:28:06
Speaker
So it's not about money, but I keep going.
00:28:09
Speaker
Why I keep going?
00:28:10
Speaker
Because I'm happy.
00:28:12
Speaker
So happiness is the key for everything you do in life.
00:28:19
Speaker
Thank you, Edgar.
00:28:20
Speaker
and if you could choose a superpower what what would it be and why superpower uh in terms of what a person or or anything any superpower you know like x-men you can choose whatever you want you can fly teletransport read minds or i don't know speak all different languages anything that you think it's
00:28:48
Speaker
what superpower would you like to have?
00:28:53
Speaker
Light.
00:28:55
Speaker
Light?
00:28:56
Speaker
Light.
00:28:57
Speaker
I believe that light will solve a lot of problems in the world.
00:29:04
Speaker
So light is power.
00:29:08
Speaker
There is light that you can see and there is light that you cannot see.
00:29:14
Speaker
So I believe that...
00:29:17
Speaker
when we discover whoever is, there are many people working on that.
00:29:23
Speaker
So, and it comes from Tesla.
00:29:26
Speaker
It's not that I just said.
00:29:27
Speaker
So it comes from Tesla.
00:29:29
Speaker
So if we discover the connection between two of them, it will be powerful because then you can decipher how to recycle energy.
00:29:42
Speaker
And that's what they are looking for.
00:29:43
Speaker
So right now we have electric cars, but we still need batteries.
00:29:48
Speaker
So we're trying to transition from fossil fuels to energy, but we're still contaminating the world, so polluting the world.
00:29:57
Speaker
So when you take any resources from the ground, put it on the surface, you're polluting the world.
00:30:06
Speaker
So that's what I said.
00:30:08
Speaker
Light is powerful.
00:30:11
Speaker
Light and darkness.
00:30:13
Speaker
So that's when you join these together, that will be a success.
00:30:19
Speaker
Thank you for sharing that.
00:30:20
Speaker
That's interesting.
00:30:23
Speaker
Now we're moving to some rapid fire questions.
00:30:25
Speaker
I'm going to give you two options and you pick only one.
00:30:28
Speaker
Okay?
00:30:29
Speaker
Okay.
00:30:29
Speaker
Yeah.
00:30:31
Speaker
Fiction or nonfiction?
00:30:34
Speaker
Nonfiction.
00:30:37
Speaker
Morning person or night owl?
00:30:42
Speaker
Morning.
00:30:44
Speaker
City life or countryside?
00:30:47
Speaker
City life.
00:30:52
Speaker
Adventure sports or relaxing days bar.
00:30:57
Speaker
Adventure sports.
00:30:59
Speaker
Perfect.
00:31:00
Speaker
Thank you.
00:31:01
Speaker
We always ask for our guests to give a good book recommendation so we can add it to our list and share it with our, you know, uh,
00:31:10
Speaker
our mailing list and all of the interested people and the books that our entrepreneurs read.
00:31:15
Speaker
So would you like to give one or two book recommendations that have changed your life?
00:31:19
Speaker
It doesn't have to be business book, but any book that you feel that needs to be shared.
00:31:25
Speaker
Right.
00:31:26
Speaker
So Living Minds by Howard Garner.
00:31:32
Speaker
Vivir para Contarla by Gabriel Garcia Marquez.
00:31:36
Speaker
What's the second one?
00:31:38
Speaker
Vivir para Contarla.
00:31:41
Speaker
Ah.
00:31:41
Speaker
By Gabriel Garcia Marquez.
00:31:43
Speaker
Oh, from Cartagena, Colombia.
00:31:45
Speaker
Okay.
00:31:47
Speaker
Perfect.
00:31:51
Speaker
And Edgar, before we close, as you've answered our previous question from our previous guests, we would like you to leave a question for our next guest.
00:32:02
Speaker
So what would that be?
00:32:04
Speaker
What goes through your mind every day while building a company?
00:32:10
Speaker
Wow.
00:32:10
Speaker
I love that.
00:32:11
Speaker
Okay.
00:32:14
Speaker
Thank you so much, Edgar, for telling your story and for your time.
00:32:17
Speaker
We know how valuable it is.
00:32:19
Speaker
Is there anything you'd like to add before we close this episode?
00:32:23
Speaker
No, thank you, Beatriz, for having me.
00:32:25
Speaker
It is a pleasure.
00:32:27
Speaker
It's always great talking to you.
00:32:30
Speaker
You have a great energy.
00:32:33
Speaker
I'm always considering you that.
00:32:35
Speaker
I think you are on the high frequency.
00:32:38
Speaker
I always say,
00:32:39
Speaker
there's high frequency, middle frequency, and long frequency.
00:32:42
Speaker
You are graduating with a high frequency, I can see.
00:32:46
Speaker
And whoever is beside you needs to be graduating at that frequency.
00:32:52
Speaker
Otherwise, it's difficult to match when you are in different frequencies.
00:32:57
Speaker
What I'm telling you is because I am in telecom, and that's what I am.
00:33:01
Speaker
Wow.
00:33:03
Speaker
Thank you so much.
00:33:04
Speaker
That means a lot to me, Edgar.
00:33:05
Speaker
I love that.
00:33:06
Speaker
Thank you.
00:33:07
Speaker
Thank you.
00:33:08
Speaker
Thank you for the time.
00:33:10
Speaker
And this was our episode number 82, Imagination First with Edgar Azcora.
00:33:17
Speaker
We'd like to thank all of our listeners and would like to remind you that we will be posting one episode bi-weekly, always with a different guest.
00:33:24
Speaker
So make sure to subscribe on your favorite streaming platform.