Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
#97 Heart and Profit w/ Eugene Berezin
18 Plays9 days ago
Eugene Berezin is a business mentor who blends his background in clinical psychology with high-performance sales strategy to help service-based entrepreneurs sell authentically.
Through his Sell the Way You Love mentorship, he guides coaches and consultants in mastering high-ticket sales without pressure or burnout, using his Marketer Archetypes Framework to align strategy with personality.
As an immigrant and former asylum seeker, Eugene is passionate about empowering Black and Latino entrepreneurs to build profitable, fulfilling businesses. He also hosts the Heart and Profit Podcast, sharing insights on sales, messaging, and emotional resilience.
Recommended
Transcript
Introduction of Eugene Berzing
00:00:32
Ingrid
This is episode 97, Heart and Profit. And today our guest is Eugène Berzing. Eugène is a business mentor who blends his background in clinical psychology and high performance sales strategy to help service-based entrepreneurs sell authentically.
00:00:45
Ingrid
Through his sell the way you love mentorship, he guides coaches and consultants in mastering high ticket sales without pressure or burnout, using his marketers archetype framework to align strategies with personality.
00:00:57
Ingrid
As an immigrant and former asylum seeker, Eugene is passionate about empowering Black and Latin entrepreneurs to build profitable, fulfilling businesses. He also hosts the Heart and Profit podcast, sharing insights on sales, messaging, and emotional
The Art of Authentic Selling
00:01:10
Ingrid
resilience.
00:01:10
Ingrid
Welcome, Eugene.
00:01:12
Eugene
Thank you. That was so good. i could have said it better myself.
00:01:17
Find A Way Podcast
I love it when we hear like the intros and it just gives us chills, you know, so we're very happy to have you.
00:01:21
Eugene
So, like, where I start? So,
00:01:25
Find A Way Podcast
Welcome. We're very happy to have you, Eugene. Before we start, can you share more about your business?
00:01:32
Eugene
sure um so oh like where do i start so A little bit about my business. What I love about what I do, and I'm super passionate about about my um um vocation, right? It's not just business, it's vocation.
00:01:52
Eugene
It's that um I like um really diving into each and every entrepreneur entrepreneur's unique ability. to sell Because what I found in my journey and when i and also when I talk to different people is that everybody has their unique ability to show their expertise, their unique ability to connect and to market.
00:02:17
Eugene
And even like in my program, right, there is a curriculum, there is a process, but everybody implements it differently. And that data really helped me to navigate
Personalized Coaching Approach
00:02:28
Eugene
them um through the entrepreneurship journey, right? Like the launch strategy, the sales strategy, the cons consultative sales, the like, what is like, what is the best way? Is it just a DM conversation? Is it a sales call? Is it a webinar style?
00:02:46
Eugene
Is it a podcast style? Right? Because I, i had it all or is it sell from stage style? So ah that is ah what I'm like, what I personal love about my business, because it's And it's not just a coaching program where you're going to get a lot of modules to watch.
00:03:07
Eugene
In fact, I dislike this Netflix and chill for entrepreneurs because we are in business not to watch another video, not to watch another like business mentorship, like lesson that we probably watch already, like in many different variations, but it's actually building business together because like, this is my skin in the game as well, and because you are my client. You're like, you are ah you are a part of my portfolio. And aside of just making money, it is also my life mission to build people up.
00:03:40
Eugene
And if you succeed, I succeed. And if you don't succeed, I don't succeed. So like it's for me, for me, it is not about the Valium game. It's not about having a call with 100 people on the call and you never get your chance to speak.
00:03:57
Eugene
For me, it
Journey from Tech to Coaching
00:03:58
Eugene
is working one on one. And a lot of business coaches would say, hey, like this is so not scalable. This is so not profitable. but and If you find your perfect ratio, right, like the income that you want to produce and the um impact that you want to create, you you can absolutely do that because it is not about creating more. It's about knowing what what when enough is enough.
00:04:22
Ingrid
I love that you said that. And like, really, the video part is just like, there's so many courses out there, but it's just like videos upon videos upon videos. And it's, ah there's a lot of repeat information. So being able to like, you know, really focus on what they need to learn next. I think that like when they next they get to the next step, it's kind of like okay, I've learned all this basic stuff. I need more.
00:04:41
Ingrid
Right. And I love that you're you're applying on that. So your journey is incredible. you you know You went from Moscow to the US, from psychology to tech, and now you're mentoring entrepreneurs.
00:04:54
Ingrid
What was the turning point that led you to start your coaching business?
00:05:00
Eugene
That's an excellent question. So um a lot of us in entrepreneurship, especially in this coaching program, we normally, like it is it was true for me, we normally go through some sort of life-changing event, right? Either we got laid off or we got a divorce or something significant happens. And we start this inner life.
00:05:26
Eugene
awakening, right? So for me, it was like I got a divorce a year prior to that. And that was really a big question for my identity, right? Because I was breadwinner. was the provider. I was this like the rock of my family.
00:05:44
Eugene
But the new reality really pushed me to question like myself. What do I really like? I had really, really successful career in tech. um Money was not an issue. and ah And that point, I realized that I went to school to be a psychologist, to be a therapist, is because I like building people up. And I spent 10 plus years in therapy, in social services, in case management, in youth counseling, doing exactly that.
00:06:16
Eugene
And I started thinking, okay, what can I do right now on top of what I'm doing ah to bring that passion to actually do?
00:06:28
Eugene
It's not like I didn't like tech job because in tech, I was also mentoring. I was also building other engineers out. So for me, it was more so like, okay, what like what one is missing right now? What is my next step?
00:06:43
Eugene
And the obvious choice was
Resilience and Faith as an Immigrant
00:06:46
Eugene
coaching. And what was interesting, right before I transitioned to tech, Because, I mean, social services, we all know we are severely underpaid and we all worked.
00:06:59
Eugene
And I was considering ah starting and the coaching program because the like if for people who like who don't know how credentialing works, right, you can be ah absolutely credentialed, fully credentialed, fully licensed um and accredited therapist in one country. But when you move to and especially to Western countries,
00:07:23
Eugene
And it's like it is a lot more complicated in the United States. In some instances, if you license in one state and you move to another, sometimes it can be almost impossible to get the same level of licensure and the same level of credentialing unless you go back to school in that particular state, which is I think is a little bit ridiculous.
00:07:46
Eugene
And I was actually considering um coaching, life coaching. So and it was almost remembering myself like, you know what? I remember before I got into tech, I was thinking about coaching, but I did not have enough information. I thought it was too difficult. I thought it was not profitable.
00:08:06
Eugene
um And I like the tech was just like low hanging fruit. So that's my path to coaching.
00:08:16
Find A Way Podcast
Amazing. Thank you for sharing that. um I'm curious to hear more about your um your journey in terms that, you're you know, being an immigrant and a former asylum seeker, how have these experiences have shaped your approach to business and mentorship precisely?
00:08:37
Eugene
Yeah, like that's a great question. and um So i think it is really bringing that perspective when ah you lived different experiences in different cultures and all also knowing and speaking different languages. I speak five languages in each and every language is a framework of thinking.
00:09:01
Eugene
So that brings like that brings life a lot of things into perspective, right? how And also another part is resilience because like resilience and compassion, because this is,
The 'Sell the Way You Love' Strategy
00:09:17
Eugene
you can't really teach resilience entrepreneurs, right? Like they, it's something that you learn, but you can be there for them and ah also understand and use your discernment when you need to show them tough love and say, hey,
00:09:30
Eugene
Maybe it is not for you. Maybe if it is to too hard and you're already thinking about quitting, imagine when you are at nine figures and it gets hard. It will get harder because you will have a team. You will have a company.
00:09:44
Eugene
You will have you will have to make a really difficult decision. reassess Like, do you want to continue? Because this is something that I have to do in my life, right? Arriving in the US, staying ah in at Modell 6 and literally not knowing where I'm going next week.
00:10:03
Eugene
that like that is That is almost a breaking point of failure. Like, okay, like i get like I have enough money to fly back home and be safe and in familiar territory, or I can trust God, universe, the process that it will work out.
00:10:21
Eugene
And it did. And um every single time when I hear really ah point in my business, when it feels like it is impossible, I'm I remind myself, well, you came to the US.
00:10:34
Eugene
You were not on paper technically qualified to be here, but you figured out, you find the way. And not just you find the way you, um and don't know guys, if you are into manifestation and spirituality, you you believe God and and you in the universe and you like you were so true to your inner calling, to your soul vision to be here and you are here.
00:11:00
Eugene
If you could do that, business sounds like a, you know, like like a no brainer. And you just have to keep doing the same thing because the path is already ordered. The steps are already ordered. And you know the framework. You know exactly what you knew you will want to do, like release the expectation and just follow the path.
00:11:20
Ingrid
Um, I love, and I know people that can't see the video, but Bea is smiling here because everyone knows that she's huge into manifestation, tries to get me into manifestation all the time. But, um,
00:11:30
Find A Way Podcast
True.
00:11:31
Ingrid
I really appreciate that. and it's something as an investor that invests in immigrant founders, it's like that grit of being an immigrant and like some came as refugees, some came really, really young there. They might be first generation, like even in university, they might like, right.
00:11:45
Ingrid
So there's so many challenges that there's, there's a certain grit that if you can't teach that it's either ah someone has it or don't, but it's incredible when they do. And I love that you asked the questions like, is this really for you? Because it's not an easy path and it's not going to get easier.
00:12:01
Ingrid
Um, so jumping in on that not easy path and then right into sales, because I know it's your specialty.
00:12:03
Eugene
Thank you.
00:12:09
Ingrid
Many entrepreneurs struggle with sales because they see it as pushy or inauthentic. You know, they feel like, oh, I have to cold call a bunch of people, right? Like they never answer. ah How does your sell the way you love approach help them shift that mindset?
00:12:25
Eugene
Yes. So in sell the way you love. um Well, first of all, I'm, I want to acknowledge and show the respect to people who do cold calls and cold calling. It is an art and a science and it can be fun. And there are a few profiles and accounts and creators that I follow. Like, oh my gosh, like these guys are genius. And i I don't know if I have that grid in me.
00:12:54
Eugene
And in sell the way you love, and especially when it comes to like high ticket sales, when you sell an item that is anything from $3,000 to and sometimes more, cold calling is normally not the way like not not the way to go. But ah what is essential, it is, first of all, it is identity marketing.
00:13:19
Eugene
So it's less about like just buy the stuff and these these are the features versus like who do you want to become? Who do you want to be? And the second part, it is relationship marketing. And ah it is a long game.
00:13:33
Eugene
It is a long game. You establish relationship, you like you establish connection, you establish trust. And it's not always like through direct conversations, even though direct conversations, they do play a role. but
Understanding Marketer Archetypes
00:13:48
Eugene
And it's really connecting with people on a deeper level.
00:13:52
Eugene
And on the actual sales call, and what and it is known as a consultative sales. And it is not a pushy way to sell.
00:14:03
Eugene
and It is actual like consultation. It's almost like therapy. It is not therapy, but almost like therapy. When you ask questions and you listen and you ask more questions, it's not about perfect script. I follow the challenger sale model.
00:14:20
Eugene
And like, yeah, there is a framework, there is a skeleton that you follow. But ah normally when you talk to people, people will tell them on themselves during the sales call and your job as a consultant, as a provider, pick up on those signals, pick up on those red flags and ask more questions about that and listen and And at the end, like at the end of that conversation, if that if that prospect is qualified, meaning they have the problem, they have the means to invest, and you did your job um of um calling them in calling the fears, calling the limiting beliefs, calling the... um
00:15:07
Eugene
ah ah limiting ah limiting ah limiting beliefs and assumptions, then normally you will close a sale. And another thing, like another mindset shift that and ah is essential to happen any type of sales.
00:15:22
Eugene
And it's not about the sale. and it's not about the And it's not about getting yes on the call. It's not about closing people on the call, even though it is a go. But really, the goal is to help people make an end decision because the decision can be yes or it can be it can be no.
00:15:41
Eugene
And um another thing is a lot of people afraid of rejection. But also your sales goal is your basically free market research because you can literally aggregate that data directly.
00:15:55
Eugene
process that and implement in your sales, in in your marketing. And the next time you create content, you do launch, you literally say those things. Because if ah one person said that it and you did your prospecting correctly, you know your ideal customer really, really well, and you talk to the right person, normally people would have similar beliefs. Normally people would have similar objections, similar concerns.
00:16:24
Eugene
fears. And normally that content performs really, really well or sparks more conversations.
00:16:32
Find A Way Podcast
I love that you mentioned limiting beliefs. And I think that has so much, um it is so connected on how we do ah professionally, how how you know how we can break the barriers professionally. It's all based on our limiting beliefs. And I think that has a lot to do with how to approach sales. So I adored that you mentioned that.
00:16:53
Find A Way Podcast
um But I'm also very curious um because you created the marketer archetypes framework. ah to align with align sales strategies with personality.
00:17:05
Find A Way Podcast
Can you share how it works and why it's so effective?
00:17:09
Eugene
Yes. So ah basically, ah marketer archetypes is my long, ah long observation of different entrepreneurs because I was like last year, i was really scratching my head like, OK, like there is a framework.
00:17:27
Eugene
You go live nine times over three weeks, right? You create live streams, you create hype, you create you create awareness, and people buy.
00:17:38
Eugene
Like, it's easy enough. But once people start implementing it, right? Somebody did, like, one live stream. Somebody did, like, all nine. Somebody, like, started going on stages.
00:17:50
Eugene
Somebody started networking with people and showing up on other people's stages on podcasts. And all of those people, they sold successfully.
00:18:02
Eugene
And um I started really digging into the personalities. And when it works so effectively, instead of pushing just one way forward, right? ian ah And when it comes to pushing the way forward, right, it's ah really understanding your yeah your unique ability, your zone of genius.
00:18:25
Eugene
Like what is your current zone of genius? Where you can expand your zone of genius because it is expandable. It is not fixed. um And what is absolutely not your zone of genius and what you should hire for.
00:18:38
Eugene
So and this is where marketer archetype like comes in. So let's say you're a Solomon. And the Solomon archetype is this like personality that is online that creates really great marketing, really great at speaking, really wise. And like if you look at the characters like Solomon or Shlomo in Hebrew or ah Solomon,
00:19:03
Eugene
I think it is Solomon in Quran. ah It's a really wise king who created um bunch of content, like books, psalms, psalms, wisdom, right? And people literally only paid him i lot of, you know, like gold money, whatever. Like he was really, really profitable.
00:19:24
Eugene
And like, if it is your ah iffi' your archetype, yeah, like go like, Go live, maybe, i don't know, maybe every a single day, like because you have the energy and you have personality personality for it.
00:19:35
Eugene
But if you are, let's say, if you're a Lilith, a marketer archetype, a Lilith ah and despises social media because, you know, algorithms, that everything feels kind of like noisy and fake, right?
00:19:47
Eugene
And Lilith really leverages ah other people's stages, ah networking, collaboration. ah we ah ah We find the way how to leverage that system. Let's say, yeah, and you still you still need to show up, but also like where your attention goes. Is your attention to land immediate sale?
00:20:08
Eugene
or land networking and collaboration opportunity. And each marketer archetype comes with challenges. For example, with Solomon, like one of the challenges is over-promising and under-delivering because like great marketers, they're not as great service providers sometimes, and it's something to be mindful.
00:20:30
Eugene
And also, they have tendency to overextend themselves, and then there's a burnout. With Lilith, for example, it is discerning, like understanding which stages like are for you and which stages are not for you. Because I burned myself on wrong stages so many times. And like that like and ah when you understand that, then you can leverage leverage your marketing
Keys to Business Success
00:20:55
Eugene
a little bit more smarter and ah um leveraging your um way how you
00:21:02
Eugene
Connect with your potential buyer in the way that feels most in alignment with you.
00:21:08
Ingrid
um I love that. And i would love to like, it's ah a bit of a not a segue, but we're super interested in that part because it's curious. So, you know, let's say that what do you how can people like use your use an example is like, for example, me and Bia, what would you need to know to help us identify our marketer archetype?
00:21:27
Ingrid
Or like, how can Yeah, how how would that work?
00:21:27
Eugene
Oh, yeah.
00:21:30
Eugene
So I created like a little assessment, which I'm still i'm still improving assessment. I'm asking people like where's that resonated with them, whatnot, whatnot. ah There are certain questions like, so questions about your preferences, questions about your confidence, questions about like who you resonate with, because often people resonate with similar personalities that they are. Like, for example, if you are resonating with, let's say, I don't know, like Oprah or um like people who create a lot of content and and they are like they're like their public figures like you're probably leaning towards like Solomon maybe there's a Moses in the mix but if you're like if you resonate with I don't know rag Alex Hermose you're probably Samsung like more like a bro marketer but
00:22:20
Eugene
I think bro marketers have really bad rap and unjustly so because ah you can leverage this like really masculine, really strong energy in a really, really beautiful way. For example, like Layla, Layla Hermosey does it, right? Like she's super confident and, uh,
00:22:39
Eugene
at the same time, like what, like when she speaks, it resonates. So really going through that questions and really understanding, ah how you personally work. For example, one of my clients, we started working like on launch strategy and, uh,
00:22:58
Eugene
it was the first like It was the first time in my practice where clients said, like, you know what, Eugene, I'm not doing live streams. I'm like, what do you mean? like I mean, you know it's not refundable. And if you're not doing the work, like I can't really promise you anything.
00:23:12
Eugene
And she said, like, yeah, but, like, I do have a podcast and I don't have problem with leads. So my podcast guests, they can become clients. And people listen to a podcast, they DM me and like, I have no problem making sales. i I have problem with capacity.
00:23:30
Eugene
And those signals really like put together your like your unique archetype. And also like, it's not just that you have one archetype. It's normally a combination of many.
00:23:41
Eugene
It's understanding what is your prevalent archetypes that you already have.
00:23:49
Ingrid
i I love that because it's one of the things, again, me and Bia, we mentor entrepreneurs a lot. And I always talk, and again, kudos for people that do cold calling. It is a ah like it's an art and a science. It's incredible. But whenever i was selling, for example, I never felt comfortable doing cold calling. So I created different strategies and I work with a lot of entrepreneurs that are more like the introverted type.
00:24:10
Ingrid
like me that like just some of them, they're like just thinking about calling a cold calling, like makes them sweat. Right. So we work in other ways. And I love that you creating archetypes to help them build on the like archetypes that are there, their, their strength and talking about strength. I want to jump to our next question, which is, you know, you also have the background as a clinical psychologist, and I know you use that a lot on your day to day, but we are curious to hear, how do you think that psychological strengths and self-awareness play a role in business success?
00:24:40
Eugene
Yeah, like that's a wonderful question. So um self-awareness is huge. like Self-awareness is huge. um when ah therere like There are three components to it, right? ah Self-awareness, but when you're aware where you're at in your journey, when you're aware of yourself, when you're aware where you're at here and now, not in the future, not in the past, but at this given moment.
00:25:08
Eugene
Emotional intelligence, understanding where your emotions are coming from because... entrepreneurship is an emotional roller coaster. And like one day you're up and the other day you are down and no, it's not bipolar disorder. You're just an entrepreneur. it's just a part of the journey and understanding your psychological strength and um neuroplasticity, right? Like how, and neuroplasticity for people who don't know, and it's how your brain adjusts to changes,
00:25:40
Eugene
So and you can expand neuroplasticity by learning new stuff. And I personally believe learning a language, starting your business, learning new stuff, adapting new new frameworks, adapting new methodologies. It is increasing your neuroplasticity quite a bit.
00:25:58
Eugene
And ah the way it plays role in business is when you will when you know what works well for you psychologically, when you know how to regulate yourself. Because like let's you're starting your day, you have five sales goals, and you don't feel like it.
00:26:16
Eugene
And it's not always about the feeling. It's about, OK, how do I regulate myself out of that? Also, like I um I often talk about the perfect day and minimum viable day. The perfect day is like is the goal, how we build our business. What is our day to day that we enjoy ourselves?
00:26:35
Eugene
And the minimum viable day, it is okay, if I'm absolutely down and life is just laughing and everything and feels like happening to me and for me, what are the minimum KPIs that I have to hit day to day to maintain my business for a sustainable period of time?
00:26:58
Find A Way Podcast
I love that you mentioned the roller coaster of entrepreneurship and you taed you you touched upon some mindset shifts that we can have and um self-awareness, which I'm a huge um personal development junkie. I just love, you know, working on myself.
00:27:17
Find A Way Podcast
um One of the things that I found out um and that you really mentioned that you said, we're not, you know, we're not talking about yesterday. We're not there in the future yet. So um would you agree that it's like being present, part of the mindset for being present in everything that we're doing as an entrepreneur, focusing on how best can you improve whatever it is you're doing, deliver whatever it is you're doing and touch upon ah those daily commitment commitments in order to push forward, right?
00:27:48
Find A Way Podcast
Would you but that make sense? my My summary of what you you said, is that what we do?
00:27:53
Eugene
Yeah, it is.
00:27:54
Find A Way Podcast
Okay.
00:27:54
Eugene
And in in fact, gestalt therapy, if like for people who don't know, gestalt therapy focuses on um being present in the present moment and also in creating contact.
00:28:10
Eugene
And creating contact, and it is when your boundaries, when you're like aware of your boundaries and you're aware of your opponent of people that you are getting in contact, contact when those boundaries touching each other without like um fusing, without like pushing, but when they're touching, there is a contact.
00:28:32
Eugene
And it is a secret successful sale. When we do have it where we when we do have and that contact, you and thou, um me and thou here and now, right?
00:28:46
Eugene
Then we we are able to create successful consultations, successful sales, successful business. And also it is ah ah also about getting in contact with ourselves, right? Understanding where we're at here and now.
00:29:01
Find A Way Podcast
For sure. um Okay, moving forward. I know you're passionate about helping black and Latino entrepreneurs and building
Challenges for Minority Entrepreneurs
00:29:10
Find A Way Podcast
fulfilling businesses. What are some unique challenges that the you you've seen along the way that they face? And how do you support them in overcoming these obstacles?
00:29:20
Eugene
Yeah, that's a great question. ah So one thing, well, and I'm kind of pausing because um it is essential like and is essential to acknowledge that I'm not Black, I'm not Latino, and I'm not a white saver who will just figure out your business and and and, you know, fix everything that is not working.
00:29:42
Eugene
So I think one of the biggest challenges ah is, like, first of all, how The system is set up. And I think it is important to bring up my story. When I moved to the United States, Black community and Latino community were the first communities to accept that man as a human being.
00:30:05
Eugene
um like equally without judgment. And like, that was just incredible. And then those clients start coming into the door. It's not like I just woke up and chose violence. And you know what? Like a white guy from Russia, why not help black people, right? Like who else could I help?
00:30:24
Eugene
So, but it's but through my journey, what I noticed is that systems, like especially in the US, they don't set up for and Black and Latino um professionals to like fully succeed.
00:30:42
Eugene
And that is like, I did not have cultural shock when I moved to the United States. i i I'm from Moscow. Moscow is pretty much like a New York, right? Like a lot of similarities.
00:30:56
Eugene
But on the systemic level, that was like, that was shocking also in corporate, right? When I was a part of a few hiring teams and seeing that inside of corporation, even though the corporation, they the company advocated for like diversity, equity, and inclusion, and yet they did not practice that fully that was shocking and that is one of the challenges i
00:31:28
Eugene
um also it is important to understand that um black and latino entrepreneurs like they're still going through this human experience this ah interpreting your interpreting your experiences and one of the things that i'm like i am noticing and black especially with some of my clients a lot of people have tendency to underpizee themselves so they can get more customers or they can prove their value
00:32:01
Eugene
ah prove especially when they're targeting um people outside of their cultural um grew right like oh um want to work with everybody hence i'mnna lower my price or um want to help my people but there' is assumption that black aen you know um population don't and they don't have the money and it's not true like like literally black people saved my men's and say say saved me and
00:32:31
Eugene
like i'm a hightakeker coach so ah reconciling that right like creating their like helping them create their own table and really claiming the power claiming the excellence claiming the expertise and showing up boldly like like that is essentialial and also um listening more instead of like telling because when
00:33:02
Eugene
my client and sharing their lived experiences as a black woman as a black man as ah i like as an immigrant i'm better listen instead of jumping into a assumption like oh it's not about like it's not about just race and you know it's like it it is a really light challenge in territory because it is an external factor but the external factor is not the determining factor for your business for some it means that you have to work harder and
00:33:35
Eugene
a lot of my clients they work like typically if i were to like compare from communities that i know they do have to work harder so these are some challenges that like i'm noticing with like with my clients this is something that i'm noticing and interpret your community too and also the um like the amount of leverage of um um like of privilege right that um let's say ah
00:34:05
Eugene
a person like ah ah white person and a white american right who um starts that are business or like ah ah man like why american men starts their business it's normally and i'm not saying it's easier for them and it's just harder for like everybody else but the ah like this like eurocentrism like that we brought from like at like historically like oh yeah like absolutely he knows what he is talking about because like he looks
00:34:39
Eugene
sophisticated but what we know is oh what we mean by sophisticated
00:34:44
Ingrid
I really appreciate you talking about that. And it's ah it's a problem that is ongoing. And we know that you're based in the US, we're based in Canada. There's like different challenges. But I also know from a lot of my other Latino friends that live in the US, the difference in how much deeper it can go in the US.
00:34:59
Ingrid
And ah me, like we we had experiences as Latinas, even though we're we're we're technically white Latinas, that we've had multiple experiences of like dealing with prejudice that doesn't really apply.
00:35:10
Ingrid
um or But i I know that it's important to talk about those things, especially with the the reference of the US and the experience of Black people, Latinos and in other places.
00:35:21
Ingrid
And I do appreciate you bringing that framework and really supporting them because it is like is it it is a multifaceted issue. At the same time, you have the external factors and how can we support ah minorities to also be able to thrive even with the external factors trying to
Personal Insights and Inspirations
00:35:35
Ingrid
push them down, right? So it's always a balancing act.
00:35:38
Ingrid
ah So we're going to go to our next question. we As we mentioned and our listeners know, we always leave a previous guest leaving a question for the next guest.
00:35:49
Ingrid
And the question that we have for you today is, have you discovered your hidden gem or your hidden talent yet? It doesn't have to be about business. It could be something else. But have you discovered a hidden gem yet?
00:36:01
Eugene
i think i have like in my hidden gem well i think there are couple like one of them is really feeling the people and like really connecting with people on the intuitive level and can be a blessing and occurs because like you know the answer before you ask the question and like should i even ask that like and is is my intuition right in normal and is right and another the ja is my love four language is like i
00:36:33
Eugene
i love i love learning different languages i love learning about different cultures and it comes to me really really easily
00:36:41
Find A Way Podcast
Amazing. Thank you. um Okay, before we move into the rapid fire questions, I have another question for you. If you could have dinner with any person alive or dead, who would that be? It could be a celebrity, a family member, whatever it is. um Who would that person be?
00:37:00
Eugene
that's a really really good question i think that person would be oprah and the reason why um i remember me blank as a little boy i was like what i don't know like eight nine i was watching in moscow russia i was watching ahrah show and i told my mom like hey like one day i'm going to be like oprah and my mom laughed and she said like eugene you you you can be like oph like
00:37:31
Eugene
why what's stopping me from being like oprah like oh first of all youre not a black woman like yeah yeah science that like i can be like oprah and my mom lime she' just left it alone so if i could have a dinner or like sit down that would be all for
00:37:49
Find A Way Podcast
I love her too. Okay. Rapid fire questions. We're going to give you two options. You choose whatever option aligns best with you. Okay. um Books or movies?
00:38:03
Eugene
movie well hold now and does do ah audio your books count or just pay pe people
00:38:11
Find A Way Podcast
Yes. Yes.
00:38:12
Ingrid
It does.
00:38:13
Eugene
but books
00:38:13
Find A Way Podcast
It does.
00:38:14
Find A Way Podcast
Okay.
00:38:16
Ingrid
ah Summer or winter?
00:38:18
Eugene
summer
00:38:20
Find A Way Podcast
Phone call or text message?
00:38:22
Eugene
ah sex message
00:38:27
Ingrid
ah Sunsets or sunrises? Sunsets.
00:38:32
Eugene
oo ah sunriss
00:38:35
Find A Way Podcast
Amazing. Thank you. And if you could share um one or two books that you would like to leave to our audience, what would they be?
00:38:45
Eugene
so one is by jo dispencer becoming supernatural like really really good book i have my quotelts with joe dispeser but it's really really good book on meditation and another the book i think it is bible because this is my daily read this is my dailyation and ah in the bible i like the pro um proverbs because it is there's so much wisdom that you can literally implement in your life and your business and your daytoday like like if you if you want to meditate on something that will uplift you today like just
00:39:20
Eugene
proverbs like over and over again and
00:39:23
Find A Way Podcast
it's been It's funny that you mentioned this because recently I've had, um you know, many signs of ah going back and starting reading the Bible from scratch. And I started it a few um ah few days ago. i actually started from Genesis and just like the beginning and try to go through little by little to understand the whole story.
Closing Thoughts
00:39:41
Find A Way Podcast
So I appreciate you um mentioning that. just um aligns with what I've been doing lately.
00:39:47
Find A Way Podcast
Okay. Before we close this episode, um what question would you like to leave to our next guest?
00:39:54
Eugene
that's a wonderful question
00:39:56
Eugene
so the question for for the next guest would be what is your way and why your why is your why
00:40:07
Find A Way Podcast
Perfect. Thank you. um Well, thank you so much, Eugene, for being with us today, for telling your story, for your time. We really appreciate it. um Is there anything you'd like to add before we close the episode today?
00:40:21
Eugene
well i would like to thank you thank you so much for this opportunity like you have an amazing podcast and and just so near and dear to my heart and that you bring up like to a lot of wonderful immigrants a lot of entrepreneur new war
00:40:39
Eugene
people who move countries no matter which direction from the u s to and their country or the either way around like it's a lot of courage and we have incredible stories and thank you for bringing those stories to life i really appreciate it
00:40:54
Find A Way Podcast
Thank you. It's our pleasure. um We are very passionate about this and I appreciate you mentioning this. So, um well, this was our episode number 97, Heart and Profit with Eugene Berzit.
00:41:06
Find A Way Podcast
We'd like to thank all of our listeners and would like to remind you that we will be posting one episode bi-weekly, always with a different guest. So make sure to subscribe on your favorite streaming platform.