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The State of AI Marketing in 2025 - What's Helpful (& What's Hype)
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In this AI marketing podcast episode, Dan Sanchez breaks down the 2025 State of AI Marketing report, unpack the latest ChatGPT updates including the new Agent Builder and Apps feature, and revisit the buzz around Sora 2. They also share how AI is fueling their day-to-day projects, from t-shirt designs to Disney trip planning. Get practical, marketer-centric insights on leveraging AI right now.
My Favorite AI Tools
- Tella - https://danchez.com/tella
- High Level - https://danchez.com/highlevel
- Zencastr - https://danchez.com/podtools
- n8n - https://danchez.com/n8n
Resources Mentioned
- 2025 State of AI Marketing Industry Report - https://www.socialmediaexaminer.com/ai-marketing-industry-report-2025/
- AI Explored YouTube Channel: https://www.youtube.com/@AIExaminer/videos
- Solo Podcast Challenge: https://solopodcastchallenge.com/
- LinkedIn Poll: Top AI Marketing Activities - https://www.linkedin.com/posts/digitalmarketingdan_what-are-your-top-3-activity-7384579264198746112-B-4J?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
- Viral Post on ChatGPT Slash Commands - https://www.linkedin.com/feed/update/urn:li:activity:7384207674411905024/?commentUrn=urn%3Ali%3Acomment%3A(activity%3A7384207674411905024%2C7384332660170653696)&dashCommentUrn=urn%3Ali%3Afsd_comment%3A(7384332660170653696%2Curn%3Ali%3Aactivity%3A7384207674411905024)&dashReplyUrn=urn%3Ali%3Afsd_comment%3A(7384336057531752449%2Curn%3Ali%3Aactivity%3A7384207674411905024)&replyUrn=urn%3Ali%3Acomment%3A(activity%3A7384207674411905024%2C7384336057531752449)#
Timestamps
- 00:00 – Quick Zencastr tip for fixing Spotify feed errors
- 02:00 – High Level’s major UI upgrade for landing pages
- 04:15 – Highlights from the 2025 State of AI Marketing Industry Report
- 09:30 – ChatGPT’s new Agent Builder and Apps features explained
- 13:00 – Where is Sora 2 now, two weeks later?
- 16:00 – Everyday AI: t-shirt mockups, Disney planning, and more
- 19:45 – What marketers are actually doing with AI (based on LinkedIn poll)
- 23:00 – Viral LinkedIn post: Does ChatGPT support slash commands?
Recommended
Transcript
Intro
Impact of AI on Marketing in 2025
00:00:04
Speaker
There's been all this hype about what's going on with AI, how it's impacting marketing, and every once in a while, it's nice just to get a little snapshot to figure out where the heck we are in this journey of AI impacting marketing.
00:00:17
Speaker
Well, you're in luck because the Social Media Examiner just dropped their state of AI marketing report for 2025, and we're going to be diving deep into it in today's show. I also got a number of different news and announcements and products to review with you today,
00:00:30
Speaker
So welcome back to the AI Driven Marketer. I'm Dan Sanchez. My friends call me Danchez. Normally we're joined by my brother, Travis Sanchez, but he's out for vacation today. So Travis, you will be missed.
00:00:42
Speaker
Handling these shows alone is not as nearly as fun as having my bro with me on here.
AI Marketing Industry Report 2025 Overview
00:00:46
Speaker
So let's dive in to the news, starting with the 2025 AI Marketing Industry Report. You can see I'm on socialmediaexaminer.com. It's at a slash AI dash marketing dash industry dash report dash 2025.
00:01:03
Speaker
That is a long yeah URL. I'm sure they have some short links, but just go find it in the description and you can get access to this report too. It is a fantastic report, and I actually have it here in front of me now. And I want to scroll over to this one pie chart. It's like the first pie chart we get in the report because this one is a big deal to me because it shows. You can look at it if you're watching the video version of this podcast because you're on YouTube. You can also look at the video on Spotify and on Apple. If you're somewhere else, then I'll just try to describe it to
Rapid Adoption of AI Tools by Marketers
00:01:31
Speaker
you. But it's a big pie chart, and 60%, the biggest chunk of it, says how often marketers are using AI tools. 60%.
00:01:40
Speaker
60% are using AI tools daily. That's up from 37% when they did the same report this time last year.
00:01:51
Speaker
That's a huge jump. but which I've said it before in the past couple of episodes, but like we have crossed the chasm, at least for marketers using AI. Now, the rest of the population, I think, will come next year, but it's going fast. It is being adopted and used on a daily basis in meaningful ways, faster than...
00:02:11
Speaker
I mean, I predicted that it was going to hit marketing this year, but like it's starting to pick up in the general population even faster, faster than i thought. I thought marketers would be like a few years ahead, but it's it's everyone's starting to adopt this thing. You probably hear your grandpa talking about this thing now.
00:02:25
Speaker
So it just goes to show ai is not going away. I don't care what you say about a bubble. Maybe maybe the stocks get reshuffled up or up up high somewhere. But as far as a tool goes, this tool is probably here to stay. Why? Because people are using it. There's a demand for it. If you took it away, people would be angry, right? Would you not be angry if you lost access to all your AI tools?
00:02:46
Speaker
I would be because it's generating so much value for me. I can't imagine doing marketing without AI now. It's like, oh, got to go back to the old way of doing things. Imagine if you were like... in marketing and you didn't have all your digital tools anymore, you didn't have social media, you're like, oh my gosh, I got to go back to like doing everything in print.
00:03:03
Speaker
Dang, that would suck. And so it would be if we went backwards from AI. But this is important because it just goes to show like if you started a year ago or two years ago, then you're ahead because most of these 60 percent only started within the last few months to year
Predominant Uses of AI in Marketing
00:03:20
Speaker
or so. So most people are beginners and that's okay.
00:03:23
Speaker
But if you've been in the game longer or have been pushing hard, you're gonna be ahead of the curve and there's still time. You can see in this graph, we have a graph where it shows like the types of content that marketers enhance with AI.
00:03:37
Speaker
And of course, it's like 90% written content, of course, 50% images, 22% video, 15% audio. The big one to me is this one down here that said 22% video.
00:03:49
Speaker
Like, that's really low. That's incredibly low. But of course, videos kind of just within the last few months got to the point where it's production level. I mean, I did an episode on that a a few weeks ago talking about how eight creative AI has finally gotten to the place where it's actually good. You can actually use it in real stuff, client work.
00:04:09
Speaker
I've started seeing all kinds of little examples of people using it for small clients, medium-sized clients, even big clients, to fill in gaps, all kind in all kinds of places, little B roll footage, and you wouldn't even know it's AI little flyover. Don't know. It's AI.
00:04:22
Speaker
It just makes, it's just nice to be able to go instead of setting up a whole drone and capturing the shot. You can just get a flyover of that river. Your client works next to it's, it's just there. It's possible. It looks good.
00:04:33
Speaker
People don't know. And it's not that you're trying to like fool people, but you could have got the shot normal or you could have got it with AI and it looked just about the same and it was good. I do think there's an ethical consideration when you're using AI to really fool people about how good a product is or this fake influencer. I don't want to fool people. like Put your ethical hat on for a second and be like, if you didn't know, would you be mad? You got to think about that kind of stuff. But the fact that we only have 22%.
00:04:57
Speaker
I'm predicting that by this time next year, this is going to probably creep up to 50% from 22 to 50% is my prediction, because AI tools for video have just gotten really, really good. I'm going to talk more about SOAR 2 in a minute too, but I want to review one more part of this
Barriers and Long-term Benefits of AI Adoption
00:05:12
Speaker
report.
00:05:13
Speaker
And the last part of this report that I thought was really interesting is the biggest hurdle people have to adopting AI is they don't have enough time. They don't have enough time.
00:05:25
Speaker
And that stood out to me because it's like, well, like the biggest thing that people like about AI is it saves them so much time. So to me, I'm like, okay, guys, like if you're going to learn AI, yes, you have to put in some time on the front end. But the more time you invest into learning it, the more time you end up saving on stupid, ro like eliminating the repetitive tasks you don't have to do anymore.
00:05:47
Speaker
So it's well worth the time and investment. And it really is not about time. We all have the same amount of time. It becomes about prioritization. You need to prioritize this. You need to set aside time in your calendar. put Wake up early.
00:06:01
Speaker
Stop watching Netflix in the evenings for a couple of weeks. Learn how to use the things. Watch the YouTube videos. Watch my videos. Watch the videos from Social Media Examiner, and you will learn how to save time more and more and more, and pretty soon it'll be compounding so that the the time you put in learning will be negated by the time you save implementing what you learned.
00:06:21
Speaker
So you can carve out more time to learn. So you should really... Think about how to prioritize this. Now, I'm sure if you're listening to the show, you're one of the few that are already investing in time, learning this stuff. So it's probably not you. But if you have some friends that are struggling, say, I don't have enough time, be like, well, it sounds like it's not a priority for you.
00:06:37
Speaker
You should probably have that crucial conversation with them for their sake, because as we saw earlier, this thing's taking off.
Future Revolution of AI in Marketing
00:06:44
Speaker
It's going to eat up everything in marketing. Marketing is going to be completely different five years from now.
00:06:50
Speaker
Just like the digital revolution changed every way, like all the different things we do in marketing, the AI revolution will change even more. By the way, I did a full in-depth deep dive with the man Michael Stelzner on his podcast, AI Explore It. I'm looking at his YouTube channel right now if you're not watching.
00:07:10
Speaker
And we did a back and forth on this report and went even deeper into it. Of course, you can get the report at that e long URL I mentioned earlier, linking the show notes to that. But you can also get our full breakdown because this is just a small segment of this particular podcast.
00:07:24
Speaker
But you can get the full breakdown with Michael and I at the AI Explorer YouTube channel. think it's youtube.com slash at AI Examiner slash videos. And you can find this video. has It's titled New AI Marketing Studies, 60% Do This Daily.
00:07:39
Speaker
you know, little bit of clickbait for you, but it's not undeserved. And if you notice this, that I, my picture is on a lot of these thumbnails over on AI Explored because I'm putting out a lot of videos, a video a week on AI Explored, and they are the most polished videos because we have a professional editor and motion designer helping out with these videos. They're probably some of the best work I've ever done regarding teaching people, chat GPT and a number of different AI tools. So go over to AI Explored and check out some of those videos.
Expansion of ChatGPT's Capabilities
00:08:09
Speaker
In other news, ChatGPT had two major updates since I've last recorded the Bot Bros segment of the AI-driven marketer, and that is the fact that they've added a whole agent builder and they've added apps to ChatGPT. So let's break it down. The agent builder is a lot like what you would get with Make.com or NAN, where you have this drag-and-drop little builder of a kind, and you can essentially have a trigger, and then it walks through a sequence of AI processes.
00:08:35
Speaker
Uh, there's a lot of tools out there like that, that do it. The one, uh, chat GPT or open AI just put out is similar right now. I would, I want to do a whole episode on it, but it's just not worth it. It's honestly a little bit too hard. It's a little bit too limited.
00:08:49
Speaker
It's kind of made for developers and I don't really see a big reason to dive into it for you guys. I will let you know if it's worth checking out right now. Just know it's not worth it. It's not worth it. If you want to do AI automation, stick with NAN, stick with Make.
00:09:04
Speaker
Both of those solutions are very difficult to do, but there they have way more integrations with all the other tools you're using and give you access to more models when whenever you need them and however you want to use them.
00:09:15
Speaker
So just stick with those two solutions for now. And we'll watch ChatGPT and see if it it pans out, if it gets better. The other one I want to talk to you about is the ChatGPT apps. Yes, apps.
00:09:27
Speaker
You can now
00:09:29
Speaker
talk to a number of different other applications outside of ChatGPT through ChatGPT. Essentially, you can do something like, hey, ChatGPT, can you build me a Spotify playlist that sounds like Michael Jackson, but isn't Michael Jackson?
00:09:45
Speaker
Yes. Yeah, I don't know who that would be, but you could do that. And it'll open up Spotify for you, rearrange the songs, build a whole new playlist for you called Michael Jackson Soundalikes, and actually add songs to it.
00:09:58
Speaker
Yes, it can do that. It can actually almost log into your Spotify for you and do some work. There's a limited amount of apps where you're able to do this right now, but the exciting part is is people are essentially now going to be able to shop because stores like Etsy Or Walmart just got added to this Apple marketplace so people can shop and check out without ever having to leave ChatGPT.
00:10:21
Speaker
This is kind big, big, big deal. Like if you're in e-commerce, this is a massive deal because we know that AI is becoming bigger and bigger and people are starting to shop through it. Shoot, I've shopped through it. I've purchased things from Home Depot through it, but it just gave me the link. So then I had to go to Home Depot in order to buy this stuff and have it shipped to my house.
00:10:36
Speaker
Because there's things and times when I didn't know what I didn't know. what i didn't know So I just asked ChatGPT for recommendations on what to buy i'm like my saga of trying to kill the weeds in my lawn because I don't know anything about that. I had ChatGPT do the research, make recommendations, and I was like, I don't know what's good.
00:10:52
Speaker
I don't know what to do. It sounds sounds good to me. So I just bought it and tried it. And most of its work, some of its not worked as well as I would have hoped. But I think a lot of other people will start doing that. So if you're in e commerce, all of a sudden showing up in the app showing up in AI search is going to become a bigger and bigger deal because people shopping preferences will be impacted by AI. And this app thing is another massive step in that towards towards that endeavor.
00:11:19
Speaker
But of course, the bigger thing is that if more apps built up more software platforms build apps in ChatGPT and other AI platforms, more and more of our time is going to be spent in ChatGPT.
00:11:33
Speaker
And I don't think that's a bad thing. Because we can essentially delegate things to ChatGPT, especially as it gets smarter, especially as it becomes proactive. It becomes more and more like that Jarvis assistant that I think we all watched in Iron Man and was like, wow, wouldn't that be cool?
00:11:48
Speaker
have a super smart executive assistant that helps you and can do things for you as you're as as you're doing whatever else you're doing. Right. So that's what I'm excited about. So this apps is another step towards that and makes the whole thing more functional and can have AI do more for you while you're busy.
Innovative AI Tools for Creative Marketing
00:12:06
Speaker
Lastly, it's been two weeks since Sora 2 hit the scene with its AI videos and good videos. I'd still say VO is still better in a lot of ways, but it's the Sora 2 crushes it when it comes to putting yourself in the video and having it sound like you.
00:12:20
Speaker
And I've had some time to experiment and I've noticed I'm going there every once in a while just to see what the heck people are doing, what what kind of content people are making. And I've been impressed with the things coming out. I've had fun experimenting myself and I swore I would never do AI video of myself.
00:12:35
Speaker
But Sora, man, Sora short-circuited the decision i had in my head because as soon as I was able to not just do myself but do me and my friends, all of a sudden it became too tempting. I wanted to make videos of my friends and I doing silly things.
00:12:52
Speaker
And I was like, once I started doing it, I realized there was a huge opportunity for ads. If you're running Facebook ads, and I'm actually going to be running some Facebook ads soon. So like it's it's coming up for me and I'm going to hopefully report back on how they performed and what I've done and what I've tested.
00:13:08
Speaker
But just to give you an example, if you haven't been in Sora, like this is what the feed looks like. All of these are 100% AI created. You can see Tim Davidson's in here plugging all his normal tropes, but in different and different situations.
00:13:22
Speaker
We got flying monkeys, the queen, all kinds of craziness. Martin Luther King back from the dead talking about stuff on the mic. It's just it's all over the place. There's all kinds of nonsense going on on this feed.
00:13:35
Speaker
But what's exciting, again, is you can... come back Throw you and your fans on here and create stuff you would never been able to do before. Like this little rap battle between Ken and I. Back in the room with the boom. Veteran hosts keep the levels in tune. Build shows brick by brick. Feed never dies. Your waveform's flat while my levels rise. Hold up old school. Let me set the tone. cut silence cleaner than a metronome.
00:13:54
Speaker
Tastes better. Or me and James Carberry shooting an episode of B2B Growth on top of the mountain. Welcome to another episode of B2B Growth coming to you from the top of the world. We dragged the gear past the Hillary step just to record this. Worth it.
00:14:05
Speaker
Tea tastes better above 29,000 feet. We're still hearing from marketers. Welcome to another... me and my bro, Travis, actually recreating some, like, nostalgic ads, but in our with our own spin. Podcast!
00:14:18
Speaker
Podcast! Podcast! All right, folks. Solo podcast challenge, November first You hear that? There's a little plug at the end.
00:14:29
Speaker
But what I'm thinking this is going to be helpful for, especially if you're on a pro-level ChatGPT account, which they just announced you're going to be able to do like 20-second videos rather than just 10-second videos, is that you can use this to create incredibly powerful hooks for your ads and then switch to you actually giving the message that you need to give.
00:14:46
Speaker
But you could do something that's just a few seconds of like high action, things that were impossible, things that were only possible with the budget of the Super Bowl to do before, and all of a sudden hook people into watching it just long enough so you can actually sneak your marketing message.
00:15:00
Speaker
Like I have this was app kind of commercial going on here from Budweiser recreated to be about podcasting and then actually make a hook for our solo podcast challenge.
00:15:11
Speaker
Now that's kind of an interesting and fun ad. I'm not sure if that would convert, but like think about all the different styles or rhythms, whether you wanna have your ad read and you talking about something off the edge of a mountain when you're rappelling off a rope or from a helicopter or with the big explosion behind you.
00:15:30
Speaker
It would have taken a lot to do that kind of stuff before. And even to green screen yourself into that would have still taken a lot of work. But now with Sora, while it's pretty squirreling, you'll probably have to take like a dozen different iterations of tries and attempts to getting it right.
00:15:44
Speaker
you can still do it for a lot less time and a lot less budget. So I think that's the exciting thing about this new AI video, especially being able to put yourself and match your face and your your voice in it, is that there's just new possibilities that we now know need to go and explore.
00:15:59
Speaker
And that'll be my job here at the AI-driven marketer is going exploring some of them and reporting them. And that'll be my job here at the AI-driven marketer is going and finding some of these ways we can use this and then actually reporting back to you what worked, what didn't work,
00:16:12
Speaker
so that everybody else can learn from what's going on with video
Podcast Challenge Experience
00:16:16
Speaker
ads. so And speaking of the solo podcast challenge, we are launching our next cohort on November 1st. So yes, you can launch your podcast and go from zero to seven episodes in 21 days. It is deposit But, but that's what the challenge comes in because starting a podcast can be difficult. It's hard to have the old motivation to record every single episode. If you knock out seven episodes, that puts you into the top 10% of podcasters because hardly anybody ever makes it to episode seven.
00:16:48
Speaker
So we did is we have a deposit. You can win the whole deposit back if you just do the 30 minute task every day in the day it's assigned. Yes, it's 21 tasks over 21 days, no breaks over the weekends, but If you do it all, you get your $997 back.
00:17:04
Speaker
So I want to help people launch more podcasts. I'm even showing people how to do it in the way that I build the AI-driven marketer using the exact same tools for my custom GPTs on Zencaster and how I do distribution for this very show. I walk through my whole playbook in the process and break it down into the little bite-sized chunks. It's, again, it's the same one that helped me Get the edge of a marketer to a top ranking marketing podcast with 20,000 downloads a month, 5,000 subscribers. i'm up to 144 episodes.
00:17:33
Speaker
It's a lot, but you can't get to these levels unless you get consistency in it. And you don't even get consistency if you can't even launch with seven videos. So. Join me on November 1st where we'll be going through this in a group coaching setting with a daily video task and two live group coaching sessions a week so that we can help launch your podcast, get it set up right, get you on a rhythm, and then launch you off so you could be sharing your expertise with the rest of the world.
High Level Marketing Tool Overview
00:18:03
Speaker
Moving on to the next section of today's episode is the sponsor of today's show, which of course is high level. It's a fantastic tool that is a kind of an all-in-one marketing tool. If you haven't heard me talking to it yet, but it's a CRM, it's marketing automation to your landing page builder, final builder website.
00:18:18
Speaker
Host and a ton of other things I run my calendar out of it everything but something they just released now that I'm so excited about because I started using It's just landing pages are so hard to build I started using the vibe coding tools like lovable and replit in order to build my landing pages because you could just copy and all the copy and Say build me a landing page. Here's some design files to get some inspiration from and bam within like two minutes It would have the whole landing page Almost done. Just a few tweaks and you're ready to go. But it's outside the ecosystem of where I like all my stuff. Like in High Level.
00:18:48
Speaker
And it costs more money to be paying for Lovable. But recently, High Level just built in a vibe coding section to their landing page in Website Builder. It's a little shaky right now, but I've been using it. And it's fun because you can give it sections at a time and it just puts it together in there for you.
00:19:02
Speaker
And the best part is... It's in their drag and drop builder. So now you don't have to deal with just like the only solution being able to fix it is code or talking to an agent to be able to fix it for you. You can go in and tweak the little details by hand with the drag and drop builder yourself, which to me is like the ultimate. Like if I could just vibe code the first pass and just explain it, give it all the copy. It's like, here you go. And then just change out the little images and things I need to with the drag and drop builder. Nah.
00:19:27
Speaker
That's the thing I want. It's a little buggy right now, but high level is one to ship something early and to make a lot of improvements very quickly to it. So I'm very hopeful about this new functionality in high level. Check it out at danchez.com slash high level. Get your free 30 day trial.
00:19:43
Speaker
And trust me, this is the one tool to rule the
Practical Applications of ChatGPT
00:19:46
Speaker
ball. Moving on to the everyday AI section, i always like to talk about ways that I'm using AI practically, and I wanted to share some new ones with you. One is t-shirt designs.
00:19:55
Speaker
I got invited to go to a conference recently. was like, huh, wouldn't it be cool if I had some custom AI-driven marketer t-shirt designs? So I had ChatGPT make some up. It had my logo file. i just gave it my cover art. And I was like, hey, how could I turn this into a t-shirt? There's a few many, there's too many gradients in And I'm like, I don't know. Help me imagine what this could look like as a t-shirt. and course, ChatGPT came up with a number of different options. And I'm like, hey, okay, make option one. So gave me option one. I'm like, okay, okay, we're getting somewhere.
00:20:25
Speaker
I probably removed this text from the bottom. if you're If you're not watching this, I'm looking at like a flat TV head character guy with AI driven marketer, the words behind it. And then the next one was like really fantastical. Actually, looks pretty good. I'm like, man, I might take the words off of it, but it it looks awesome.
00:20:41
Speaker
Much more colors. I don't know if you you probably can't screen print that, but I imagine you could do that somehow. And then next one was fun too. So it's fun to be able to just throw ideas into ChatGPT and have it come up with mock-ups for you right on the t-shirt itself so you can see how it's going to look.
00:20:58
Speaker
Another way I used ChatGPT recently was planning out parts of my vacation. I went down to Orlando with my daughter. was speaking at a conference there. And of course, if you go to Orlando, you've got to spend a day in the park. So I went to Hollywood Studios and I was like, ChatGPT, I don't know anything about this park. i don't It's the first time I've been to Hollywood Studios and Disney So please help me help me build an itinerary and help me think through how I want to plan my days. I'm a maximizer. I like to get everything out of the park.
00:21:22
Speaker
And it did. Man, it asked questions. It searched Reddit. It talked about what was in the park, what was out of the park, what was what was in under construction, what times I needed to be there, and even helped me explain things to me like how they could have a 9 o'clock or 9.30 showing for Fantasmic when the park closes at 9 p.m. I'm like, how do they do that?
00:21:43
Speaker
And it quickly explained to me that, yes, just because it closes, it means all the rides and shops close at nine. But some of the things, like if you're still stuck in the line at ride, they'll continue operating it. They just don't let you get into lines.
00:21:55
Speaker
And of course, Phantasmic goes a little bit later. So it's like all those little details that it's hard to figure out because you don't know what to trust online. ChatGPT wrangled it all for me, found, figured it out. And everything it said was accurate.
00:22:07
Speaker
Yeah. Like I was so happy with what it was able to do and find out. And it was an awesome day that I got to spend with my daughter down in Hollywood studios. I find over and over again that ChatGPT has become an awesome vacation planner.
00:22:20
Speaker
Even if it's on a day-by-day basis, it'll help you figure it out. It'll go and search the webs. It'll search all the little Reddit sub-threads to figure out what people are actually dropping as tips to get around wherever you're going, wherever you're traveling.
00:22:32
Speaker
So check it out for your next vacation. It is really fun and it is a fantastic guide.
Growing Adoption and Variety of AI Tools
00:22:38
Speaker
Moving on to the poll of the week, I went and asked all my friends over on LinkedIn, how many AI tools do you use on a weekly basis?
00:22:47
Speaker
And I gave them 12 plus. That's a lot. 6 to 11, 2 to 5, and 0 to 1. And the rankings were as follows. 12 plus had 3%. surprise there. 6 to 11 had 10%. That's where fell. And 69%, the vast majority of people, landed between 2 and 5 AI tools.
00:23:00
Speaker
And 18% said to So a lot of people are using multiple AI tools and down in the comments, it was kind of interesting because you're like, well, what qualifies as an AI tool these days? All the major SaaS tools have AI baked into them and do i use the tools?
00:23:21
Speaker
To me, there's still a distinction between a legacy tool that has AI in it and a tool that was like originally designed from the ground up with AI in mind. And that's kind of, I think the lines will blur moving forward. They'll blur more and more to where like Asana will be an AI first tool and HubSpot or like all these tools. And then the the AI first tools will become more like traditional SaaS as they bake in and do things that only SaaS does well, you know, just traditional code.
00:23:50
Speaker
And they will blur and every tool will be an AI tool. And it'll just be assumed that AI is in it because AI is very powerful. But for now, it was kind of interesting to get an idea that a lot of people are using multiple tools. In fact, one of the big insights I had from that report I was showing you earlier is we asked people which tools they were using the most. And of course, ChatGPT took up 90%. But what was surprising is because we let them pick multiple choice, select more than one and not say just force them to pick their top.
00:24:19
Speaker
What we found is that over 50% of people are using Gemini now. Ooh, like Gemini is really catching up, making gains. They're doing some fantastic things with their images and their videos, and the text is catching up and doing quite well.
00:24:33
Speaker
So ChatGPT is still leading the way, Gemini is catching up. More people using multiple tools. Again, we've crossed the chasm, so people are starting to figure out these AI things are pretty cool, and they're starting to use more than one tool.
Emerging AI Tools and Their Popularity
00:24:45
Speaker
I know I use a variety of tools. Again, I'm in the 6 to 11 category. It's even hard to define all the different AI tools I use, but I probably have under 11 that I'm using on like a weekly basis from ChatGPT and certainly using Gemini. If you count Sora as a separate tool, I guess it's kind of ChatGPT though.
00:25:04
Speaker
Gamma, Suno, Lovable for landing pages and high level because there's a lot of AI tools in there, even though it's still legacy says tool. I don't know. Again, lines are blurred.
00:25:14
Speaker
So I'm using a number of different tools. I should probably come up with a tools guide. Let me know. Hit me up on LinkedIn if you want me to come up with a full list of my favorite tools. It probably just needs
Creating a Guide for AI Tools
00:25:21
Speaker
to happen. And you make that guide sometime. And the last part of this episode is going into the viral post, which I'm going to call from Dan Cumberland. It was a friend of mine on LinkedIn, and we've had a number of great chats about AI over time on LinkedIn.
00:25:35
Speaker
But he put up a post that I was like, wait a second, it went viral, and I had i had questions about it. Sorry, Dan, I had to bring this one up on the show today. Maybe maybe we'll have you on the show someday.
00:25:46
Speaker
But like look at this post. It had... 2,215 comments of 55 reposts for LinkedIn. This is about as viral as it gets.
00:25:57
Speaker
So my gosh, but let's break down the premise of this post and why I'm kind of waving the flag on this. I'm like, nah, this isn't a thing. It's not a thing. he said the number one chat GPT hack. Nobody's talking about is it has slash commands like Slack. So if you hit slash, you can call out specific commands in chat GPT.
00:26:17
Speaker
And asked him, I'm like, what? So if you go over, let's just open up chat GPT and take a look at this. Like, is there a slash command? Let's pull out one of his slash commands and see if it works. Red team.
00:26:28
Speaker
Or let's do a step-by-step blog post. How to write a blog. And I'm going to put in the slash command step dash by, I'm going to slash step dash by step is one of the ones he claims.
00:26:45
Speaker
Now, of course, if I put this in there, you notice there was no formatting. Normally, when you add slash something in Slack, it like changed the format of it so you know you've activated something. And it makes sense. If you hit add, you can do, because there's tools in here now, like we talked about before, I can hit add Canva, and it pulls up the tool. You can see the formatting changed on it.
00:27:03
Speaker
But when you do the slash, no formatting changed. But... ChatGPT still understood what I wanted. I said how to write a blog and I put slash step by step. Now, it made a step by step guy. But is it because I put the slash command or is it because ChatGPT already knows what I'm like? It you can kind of look at the slash and be like, OK, I guess he wants a step by step guide because all the slash commands are kind of straightforward.
00:27:28
Speaker
Slash devil's advocate, slash red team, slash MVP firsts. slash prepared Pareto plan. Like they're all fairly descriptive slash checklist. Like it's going to know what you mean, even if you don't include the slash, because it's smart and it can understand the pattern of what you're talking about. It's not because it's pre-programmed with slashes.
00:27:48
Speaker
I asked Dan about it and he's like, well, just ask chat GPT itself. So if you ask chat GPT, if it has any slash commands, it'll tell you that it does. But that's one of the unintuitive things about ChatGPT is it will make stuff up.
00:28:02
Speaker
It's the who hallucination part. And the worst part, the one the one of the most unintuitive parts about working with AI at all is that the one thing it really struggles with understanding is itself.
00:28:12
Speaker
I don't know why it is, but I guess it kind of makes sense because it's not like the AI researchers know what its capabilities are going to be a are fully. So they can't put it in the training data that it's trained on.
00:28:25
Speaker
If it if they knew ahead of time, they would put it in the training data. But because they don't know ahead of time, it's not in the training data, which because AI is like programmed to take a guess and not admit that it's wrong. It'll just guess and hope for the best.
00:28:40
Speaker
It hallucinates. It's it's trained to do this. So if you ask it for slash commands, it knows what a slash command is because other programs have slash command like Slack. So it'll just make up its own slash commands. And because it's intuitive enough to figure out what the slash commands are, it seems like it works. You're like, oh my gosh, I put in slash step by step and it wrote me a step by step plan.
00:29:01
Speaker
But it's not because ChatGPT is programmed with slash commands. It's because, one, it's hallucinating the fact that it thinks it has slash commands and then isn't is smart enough to actually interpret its any slash command you give it and actually run it.
00:29:16
Speaker
To me, I don't want to have to learn a bunch of... I'm kind of glad that it doesn't have this feature because I don't want to have to learn a bunch of slash commands. I would rather just say, hey, teach me how to write a blog post, create a step by step guide. Just use natural language. There's no need to memorize the specific slash command that takes more time.
00:29:33
Speaker
If you know what you want, just ask it for it. Just explain it. You can even use the dictate little microphone here and dictate what you want. Just use more words to describe what you want. It's way easier than trying to memorize a list like he's got here in this long thing.
00:29:47
Speaker
Now, Dan, i'm so I'm still excited that people are into this because the one thing this guide is still useful for is maybe you never even considered like having having a chat GPT do a red team or be a devil's advocate or help you figure out things from first principles vantage point. Like all these things are actually really good.
00:30:08
Speaker
I don't know, like ideas, their inspiration of ways you can you be using ChatGPT. The thing is, you don't need it to be a slash command, but it is helpful to know that like, hey, these are really cool. Like you can ask it, you can ask it to include the citations. You can ask it to write better hooks. You can ask it to change the tone.
00:30:26
Speaker
All these different things are really, really helpful. So go ahead and grab his thing. I'll link to this post in the show notes because there's honestly probably something helpful in this guide he's created just for things that you never even considered doing with ChatGPT. So go get his guide. I'm really excited that he created it. but But I do have to wave the the yellow flag and say ChatGPT doesn't have slash commands.
00:30:47
Speaker
It's just smart enough to figure out what your slash commands are and it's hallucinating its own abilities.
Misconceptions About AI Capabilities
00:30:52
Speaker
In fact, if you ever want to know if AI can do something... It's even better to go over to a different AI tool and ask it, like go to Gemini and ask it if ChatGPT can do XYZ.
00:31:04
Speaker
Gemini will know it doesn't know about ChatGPT. So we'll have to go and research it and it will come up with a more reliable answer because ChatGPT will hallucinate it. If you want to know what Gemini is capable of, go ask ChatGPT about it.
00:31:16
Speaker
But the best thing to go and go and find is ask it. Just go put ChatGPT on search mode if you ever want to know. If you tell it to do deep research or go to more slash web search and then ask it, you will get more reliable answers. Because if it has to pull it from its training data, it's going to hallucinate on its own features.
00:31:35
Speaker
So it's better to force it to go do a web search to go and find articles written about what its features are and then report back to you on what they are. It's one of the weird things about AI. it doesn't know what it can It doesn't know what it can do and it will hallucinate it all the time. It happens. I've seen it happen to user after user and people be like, oh, I asked it if it can convert and a video into a GIF and then i it said yes and then I tried it and it didn't convert it to a GIF. It failed.
00:31:57
Speaker
Well, it's because it hallucinated its own features. Okay, this is a random weird thing that you just have to know about AI. Don't ask it about what it can and can't do. And that's the end of today's pod. See you next week.