Accomplished media expert and Director of Agency Partnerships at Annex Cloud, Ray Chelstowski, shares invaluable strategies for transitioning from ad dependency to powerful membership models, breathing new life into customer connections. Discover how top TV networks captivate audiences through gamification. You’ll also learn why loyalty checks all the boxes when it comes to collecting zero-party data, and how to monetize that data and improve ad performance. Listen now to start creating laser-focused campaigns that build emotional bonds while also boosting acquisition.