Erin Raese and Alex Tavera discuss insights from Shoptalk 2025.

Live from Shoptalk

For our conversations about gamification, we had a meeting with Aaron Lobliner, Chief Client Officer at CataBoom. This conversation revealed the top metrics brands track with gamification, along with tips on aligning games to your brand, crafting games for all ages, and seamlessly integrating them into campaigns. Learn the golden rule of gamification success to win!

Key Metrics and KPIs for Successful Gamification (ft. Aaron Lobliner)

In this episode of CX Anonymous, we welcome Jake Madrigal, a Customer Success leader with a proven track record of launching successful loyalty programs. Jake dives deep into the strategic planning, risk management, and impactful execution that goes into crafting loyalty campaigns that truly resonate with customers across all touchpoints. Listen for some excellent examples of loyalty campaigns that might work for you!

Loyalty Lessons: Launching Loyalty Campaigns

This episode dives deep into the loyalty game with Glenn Gillis, Co-founder and CEO of Sea Monster Entertainment. This episode builds on our gamification discussions, as we discover the methods of creating authentic experiences by gamifying your program. We also speak on the importance of utilizing loyalty data for gamification.

Crafting Experiences Through Gamification (ft. Glenn Gillis)

This episode dives deep into the loyalty game with Barry Kirk, Principal Consultant/CX Practice Leader at Chapman & Co. Prepare to walk away with a whole new mindset on how to approach gamification, know where to look for inspiration, understand how B2B brands can leverage it, hear where most companies miss the mark and find out some simple ways to get started—the right way.

Reset the Way You Approach Gamification (ft. Barry Kirk)

In this episode we speak with Alex Tavera, Head of Strategy Marketing at Annex Cloud, who shares insights on designing programs that foster enhanced customer engagement and drive measurable business outcomes. Tune in to learn how loyalty programs can become a cornerstone of your growth strategy.

Optimizing Loyalty for the Bottom Line (ft. Alex Tavera)

In the premiere of season three, we speak with Phil Shelper, CEO of Loyalty & Reward Co. With over 13 years of industry expertise, Phil sheds light on shifting loyalty programs from marketing tools to business growth engines and the key business outcomes that loyalty can deliver. We explore how to strategically design programs that drive customer retention, increase revenue, and elevate your brand in the competitive landscape.

From Tracking Points to Delivering Value (ft. Phil Shelper)

The Loyalty Lounge Powered by Annex Cloud Presents CX Anonymous: The Stakeholder Game: A Company Culture of Loyalty. Loyalty as a company culture keeps your program prioritized and stakeholders engaged. Alex Tavera, Head of Strategy at Annex Cloud, discusses loyalty program success beyond implementation for translating results across regions and the organization.

The Stakeholder Game: A Company Culture of Loyalty

The Loyalty Lounge Powered by Annex Cloud Presents CX Anonymous: The Stakeholder Game: Project Management. Project management can make or break loyalty projects. VP of Project Management, Amy Forshee, ensures Annex Cloud implementations and product releases have alignment and meet deadlines. She joins us to add commentary on how we partner with our clients in their project success.

The Stakeholder Game: Project Management

The Loyalty Lounge Powered by Annex Cloud Presents CX Anonymous: The Stakeholder Game: Managing Alignment. Loyalty and customer experience is not a set-it-and-forget-it initiative. Emily Grill, marketing and digital strategist, brings insight into how to align and realign in projects, misalignment symptoms, and her favorite ways to bring everyone along. 

The Stakeholder Game: Managing Alignment

Coming through the digital transformation era, we're now equipped to deliver the experiences our customers desire.  Listen in to this podcast to learn from the experts and practitioners elevating customer experiences by leveraging loyalty strategy, data and technology.

Get Personal with Loyalty

The Loyalty Lounge Powered by Annex Cloud Presents: CX Anonymous, the online show where we offer expert guidance on effectively implementing loyalty programs to enhance the customer experience. We are here to provide you with the tools and strategies you need to succeed, regardless of your industry. Join our community of industry leaders at Annex Cloud and start taking action towards achieving your goals! 

Erin Raese

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