David provides highly precise and accountable loyalty consulting services to customer-centric omnichannel firms. His combination of strategic vision and technology expertise in the B2B space, as well as experience on the client side, give him a unique perspective on how to B2B enterprises in any industry benefit from an effective loyalty program. In this episode we discuss the ways loyalty drives growth across all B2B markets and how to redefine profitability by looking beyond price incentives and diving into the world of B2B loyalty programs.