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How to Master Social Media For Solar - Heather Lackey
137 Plays1 year ago
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The SOLARPRENEUR podcast is here to help you close more deals in the solar industry, generate more leads and referrals, and hopefully, have a much better time and situation.
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Transcript
From $50 to 150 Solar Deals
00:00:03
Speaker
Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
Speaker
I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
00:00:19
Speaker
I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.
00:00:31
Speaker
What is a solopreneur, you might ask?
00:00:33
Speaker
A solopreneur is a new breed of solopro that is willing to do whatever it takes to achieve mastery, and you are about to become
Social Media's Role in Solar Business
00:00:41
Speaker
one.
00:00:41
Speaker
Okay, so we are here live at SolorCon, and we've got someone that's going to be just sharing all the secrets in social media, which if you are not on social media, I think that's a huge aspect that we should all be using in solar, and just in general, building our brand.
00:00:57
Speaker
So we got Heather...
00:00:59
Speaker
Flacky, right?
00:01:00
Speaker
Yes, flacky.
00:01:01
Speaker
Yes.
00:01:01
Speaker
Yeah, you got it.
00:01:02
Speaker
Thank you for having me, Taylor.
00:01:03
Speaker
Yeah, I'm excited.
00:01:04
Speaker
Me too.
00:01:05
Speaker
And you came highly recommended from Jake, you know, Jake Hess, founder of SolarCon over here.
00:01:10
Speaker
He came up to me and always like, hey, man, you got it.
00:01:12
Speaker
We got one of the experts in social media.
00:01:14
Speaker
You got to do the podcast.
00:01:15
Speaker
So thank you.
00:01:16
Speaker
All right, say less.
00:01:17
Speaker
Let's make it happen.
00:01:18
Speaker
Hey, I'm so excited to be here.
00:01:19
Speaker
And that means a lot coming from Jake.
00:01:21
Speaker
So I'm ready.
00:01:22
Speaker
Let's let's give some secrets out because you're right.
00:01:24
Speaker
That's where everybody is these days.
00:01:25
Speaker
And I know it might feel a little cliche to say that, but it's a good reminder because some people feel, you know, I have a website or I have other things that really need to be on social media or maybe they don't personally like it or want to be on it.
00:01:35
Speaker
But that's where your audience is.
00:01:37
Speaker
So I'm ready to share some secrets and help some brands.
00:01:40
Speaker
Okay, let's do it.
00:01:42
Speaker
Yeah.
From Teaching to Viral Social Media Success
00:01:43
Speaker
So I want to hear a little bit like about your background, Heather.
00:01:46
Speaker
Like, you know, how did you get into social media?
00:01:48
Speaker
Was this something you've been doing all growing up or how it's like your background and being involved in social media and everything?
00:01:55
Speaker
Sure.
00:01:56
Speaker
So I'll tell you, the origin of my story actually goes back a little further than I think I personally ever realized.
00:02:00
Speaker
But my background and degree and everything is actually in education.
00:02:04
Speaker
So I was a teacher for six years.
00:02:06
Speaker
But I love social media back then personally, and actually had a teaching Instagram.
00:02:09
Speaker
And I think that might have been where that spark happened for me, but I didn't realize it when I was teaching.
00:02:13
Speaker
I was very deep into that career.
00:02:15
Speaker
But I left it and then actually switched to aesthetics for a while.
00:02:19
Speaker
And my success story from social media or like seeing the value that it brought to a business was when I was doing that.
00:02:25
Speaker
So I had what I used to call a unicorn moment.
00:02:27
Speaker
I used to do lashes and brows, all the girly stuff and social and aesthetics.
00:02:32
Speaker
And I had a video go viral.
00:02:33
Speaker
It got 20 million views in under a week.
00:02:36
Speaker
And I was shocked.
00:02:37
Speaker
I was like, wow, this is never going to happen again.
00:02:40
Speaker
This is so neat.
00:02:40
Speaker
It led me to over 120,000 followers on TikTok.
00:02:43
Speaker
I have almost 20K on Instagram now.
00:02:46
Speaker
And then Facebook combined led me to about 340,000 audience members.
00:02:50
Speaker
And I was blown away.
00:02:51
Speaker
And I was like, wow, I can grow a massive business and reach millions of people on social media.
00:02:58
Speaker
And I didn't pay a dime at all.
00:02:59
Speaker
I post, I mean, it was free, it was TikTok.
00:03:01
Speaker
I just filmed it, posted it.
00:03:03
Speaker
And that's where I started falling in love with content creation more because I was trying to challenge myself.
00:03:07
Speaker
Like I've never taught that video, but I have had a few that have gotten a million, four million, stuff like that.
00:03:12
Speaker
But that's kind of where that sparked for me.
00:03:14
Speaker
So I don't have like a degree in media or marketing, but part of it was self-taught.
00:03:17
Speaker
I just wanted to learn because back then I couldn't afford like a really good media team or marketing materials.
00:03:24
Speaker
And so I was doing it all on my own.
00:03:26
Speaker
And I was like, this is my avenue to success.
00:03:28
Speaker
Yeah.
00:03:29
Speaker
That's awesome.
00:03:30
Speaker
Yeah.
00:03:30
Speaker
And like, you know, I tell guys in my podcast all the time, social media, it's really like our digital business cards.
00:03:36
Speaker
And like, believe it or not, I've had customers even go look me up on social media.
00:03:40
Speaker
And, you know, so I think it's super important to think about it.
00:03:45
Speaker
And even if you don't want to be like huge or whatever, just like at least have it be something that you're like, you know, cleaning up and not being an idiot on social media.
00:03:53
Speaker
Yeah.
00:03:54
Speaker
Definitely something to consider if you're using it for work.
00:03:56
Speaker
Absolutely.
00:03:57
Speaker
But you're right.
00:03:57
Speaker
A lot of people these days, before they exchange phone numbers, they will say like, hey, what's your Instagram?
00:04:02
Speaker
What's your TikTok?
00:04:02
Speaker
What's your Snapchat?
00:04:03
Speaker
And it is like a digital business card.
00:04:05
Speaker
Yeah, definitely.
00:04:06
Speaker
Definitely.
00:04:07
Speaker
Do you still use it?
00:04:08
Speaker
Do you still have like that old brand of the, you know, esthetician stuff and everything?
Building a Social Media Brand Strategy
00:04:13
Speaker
So I actually transformed it into the page I'm still using now.
00:04:16
Speaker
I just changed it to my own name and I started posting content like, hey, I've made a career change.
00:04:20
Speaker
I'm actually more on the media side now.
00:04:22
Speaker
I've learned a lot about content strategy and I don't have a degree in it, but I went and got double certified in content strategy because I wanted to learn how to grow my business.
00:04:30
Speaker
Okay.
00:04:31
Speaker
And so I started doing that.
00:04:32
Speaker
So I started making videos along those lines, which was perfect for my audience because my audience was a lot of other female business owners, other estheticians and a lot of like cosmetologists.
00:04:41
Speaker
And it's still very heavy beauty industry, but they are finding value in it because I was showing them what I was learning and how to be more successful and reach their audience.
00:04:49
Speaker
And that's what I really honed in on at that time was, you know, if you post, it goes very global unless you have a little strategy behind it.
00:04:58
Speaker
And so I started learning how to post, when to post, what to post to reach like my audience.
00:05:04
Speaker
And that's where I started realizing that when I talked to other business owners, that was their pain point.
00:05:08
Speaker
We don't know how to reach our audience.
00:05:10
Speaker
And obviously we're very busy.
00:05:11
Speaker
We don't have time to post and create content.
00:05:14
Speaker
They're doing a million other things.
00:05:15
Speaker
So I really got on that avenue and never looked
00:05:18
Speaker
Yeah, love it.
00:05:20
Speaker
Yeah.
00:05:20
Speaker
And we're excited now because she's super involved with SolarCon.
00:05:23
Speaker
I know you were kind of like the social media person helping with SolarCon and helping, you know, other solar companies and all that.
00:05:30
Speaker
So, yeah, how did you go from being like this whole beauty thing and getting plugged
Transitioning from Aesthetics to Solar
00:05:35
Speaker
into solar?
00:05:35
Speaker
How did that whole transition happen?
00:05:37
Speaker
Yeah.
00:05:38
Speaker
So shortly after I had that viral video, I started really taking a look at I'm like, wow, I'm actually falling more in love with content strategy and content creation than my actual job of being an esthetician.
00:05:49
Speaker
So I started talking to a couple of other estheticians in the industry at the time, and they were like, I have the same issue.
00:05:55
Speaker
Like, I want to post, I want to build more of an audience, but more clientele.
00:05:59
Speaker
Yeah.
00:05:59
Speaker
But how do I do that?
00:06:00
Speaker
So I started helping them with what I was learning.
00:06:02
Speaker
And I was like, I think I could turn this into maybe a side hustle.
00:06:05
Speaker
That was kind of my first thing was like, I'll train a couple other women and help them.
00:06:08
Speaker
And then it started snowballing.
00:06:09
Speaker
So then I was like, you know what, I'm going to make this my career.
00:06:12
Speaker
I found this new passion that I didn't know I had, you know, and...
00:06:16
Speaker
Started doing that and just through conversation, started connecting with business owners in different niches.
00:06:21
Speaker
And so I started my own company.
00:06:23
Speaker
I have my own LLC.
00:06:24
Speaker
It's called Spotlight Social Media because I was talking to a business owner one day and I used the phrase, like I've learned how to put someone's business in the spotlight.
00:06:32
Speaker
Okay.
00:06:32
Speaker
And he was like, that could be a cool name.
00:06:33
Speaker
And it stuck.
00:06:34
Speaker
So spotlight social media, putting your business in the spotlight.
00:06:38
Speaker
And just through conversations, started connecting with people.
00:06:40
Speaker
I've worked with like dog trainers.
00:06:41
Speaker
I worked at the painting company, an auto detailer, just started helping local business owners make content and then post it in a valuable way to bring more clientele in.
00:06:51
Speaker
And then one day through just conversation, I met Jared Gillespie from Fusion Power.
00:06:56
Speaker
And he asked me what I did and I told him and he was like, we need that exact role at our business.
00:07:01
Speaker
Nice.
00:07:02
Speaker
And it was kind of a cool story.
00:07:03
Speaker
I came in the next day, which was my birthday, and they hired me.
00:07:05
Speaker
And so that was a fun birthday.
00:07:07
Speaker
Yeah, and I worked at Fusion for two years, and then that was my segue to meet Jake.
00:07:11
Speaker
And now I've been very heavily involved with solar companies on the media side.
00:07:15
Speaker
Yeah.
00:07:15
Speaker
And very honored to be on SolarCon's team.
00:07:17
Speaker
They have a great media and marketing team.
00:07:20
Speaker
Yeah, for sure.
00:07:21
Speaker
Do you still work with Fusion Power?
00:07:22
Speaker
Those guys too?
00:07:23
Speaker
Indirectly.
00:07:24
Speaker
I left Fusion, but I still keep in touch with all of them.
00:07:27
Speaker
They all still live really close by.
00:07:29
Speaker
And Trey Skousen, the CEO of Fusion, is the CEO of SolarCon.
00:07:33
Speaker
So I'm happy to still be working with him.
00:07:35
Speaker
And then, of course, with Jake and everybody else.
00:07:37
Speaker
Yeah.
00:07:38
Speaker
Cool.
00:07:38
Speaker
Cool.
00:07:39
Speaker
Yeah.
00:07:39
Speaker
I had Jared on the podcast.
00:07:41
Speaker
I think it was like two, three months ago at Door to DoorCon.
00:07:44
Speaker
Okay.
00:07:44
Speaker
So, yeah, he's a good guy.
00:07:46
Speaker
I was going to say, he's probably, sounds like you're still working with him, but he'd probably be sad to lose you.
00:07:51
Speaker
Just, yeah.
00:07:54
Speaker
Indirectly, with Fusion, you know, they have the top Arizona rep and top sales rep in the nation, Luke Ward.
00:07:59
Speaker
And I've been doing his social media as well.
00:08:01
Speaker
Luke was so well known in the industry, but didn't have any online presence.
00:08:06
Speaker
So we got him on there.
00:08:07
Speaker
And now Luke is speaking here at SolarCon and has led to some cool speaking engagements.
00:08:11
Speaker
Not all because of social media, but it's definitely amplified the reach for him.
00:08:15
Speaker
For sure.
00:08:15
Speaker
But he's an incredible person, too.
00:08:17
Speaker
Yeah, that's awesome.
00:08:18
Speaker
Yeah.
00:08:18
Speaker
And so like we're talking about before we started recording, I know like not everyone in solar, there's a lot of guys that have a lot of success even without social media too.
00:08:28
Speaker
So it's not like, you know, it's not like a do or die type thing, but I think it's something that definitely helps, you know, like build the brand.
00:08:35
Speaker
Like you're talking about with Luke, it's probably helped kind of propel them into more opportunities, speaking, things like that.
00:08:41
Speaker
Yes.
00:08:41
Speaker
So for those reps, you know, people listening to this that maybe like, oh, I don't care about social media.
00:08:48
Speaker
Like, what would you say maybe in working with like Luke or other people you've seen helping SolarCon?
00:08:53
Speaker
What would you say is like the importance of building it?
00:08:56
Speaker
Like, why would how would you convince someone to like, OK, maybe I should start doing social
Social Media for Reputation and Recruiting
00:09:00
Speaker
media?
00:09:00
Speaker
Yeah.
00:09:00
Speaker
What's your argument for those people?
00:09:02
Speaker
Yeah, a lot of times when people say that, if they have a hesitation or if they say something like, you know, I don't need it, I have a website instead or word of mouth or I have referrals, whatever.
00:09:11
Speaker
Those are great.
00:09:12
Speaker
But social media is it's more consistent.
00:09:14
Speaker
That's where the culture is right now.
00:09:16
Speaker
That's where a lot of trending things happen.
00:09:17
Speaker
And you have way more eyes on that than you do your website or something else.
00:09:21
Speaker
So I like to give them examples, though.
00:09:23
Speaker
And I'll use Luke as a reference since we just talked about him.
00:09:25
Speaker
Yeah.
00:09:26
Speaker
So we got Luke on social media and people started contacting him.
00:09:29
Speaker
Hey, man, I love your story.
00:09:30
Speaker
Can you come on my podcast?
00:09:32
Speaker
Do you want to come speak at our conference or our summit that's local in your area?
00:09:38
Speaker
Luke actually got some recruits from it.
00:09:40
Speaker
He got a recruit not too long ago and that guy sold three deals in a week.
00:09:43
Speaker
Nice.
00:09:43
Speaker
And so you just never know who's going to see your content.
00:09:46
Speaker
And it just kind of reminds me of that.
00:09:48
Speaker
You miss all the shots you don't take.
00:09:50
Speaker
Like this is that situation.
00:09:52
Speaker
You might not be successful overnight and that's okay.
00:09:54
Speaker
It does take a little dedication and consistency, but that's where the audience is.
00:10:00
Speaker
You know, Gary Vee will be here at solar con tomorrow.
00:10:03
Speaker
And that's one of his most popular quotes and things that he talks about is,
00:10:08
Speaker
That's where your audience is.
00:10:09
Speaker
So even if you don't like it or you don't want to show face, you can still be on social media in other ways.
00:10:14
Speaker
Yeah.
00:10:14
Speaker
There's faceless content, but that's where everybody's at.
00:10:17
Speaker
You have to get in front of like that's where everybody's attention is and that's where you need to be.
00:10:22
Speaker
So I would give them that argument that you're missing out on a lot of opportunities.
00:10:25
Speaker
Yeah, definitely.
00:10:27
Speaker
And like you're saying, I think anyone listening to this, you got to understand it's not like you start posting for a week and then all of a sudden you see.
00:10:33
Speaker
You know, all these recruits pouring in or whatever.
00:10:35
Speaker
Like, it's something you have to be consistent with.
00:10:37
Speaker
Just like, you know, I do this podcast.
00:10:39
Speaker
I didn't really get people listening to it for the entire first year.
00:10:42
Speaker
But it's like, yeah, over and over and over.
00:10:45
Speaker
Right.
00:10:45
Speaker
And now the cost of the crucial it is.
00:10:46
Speaker
Imagine if you gave up after a week like that, you know, I do tell people like I want to be so honest and raw about it.
00:10:52
Speaker
Yeah.
00:10:52
Speaker
There are those rare stories that I call the unicorn story where some people get lucky and, or, you know, maybe not even lucky, but a video goes viral and they have some overnight success, but it's not always like that.
00:11:04
Speaker
But once you're just you, like going back to your question too, about what I argue with them is like, you're the content, whether you're in an untapped market or a very saturated market, people want to know what like you have to say.
00:11:17
Speaker
That's why your listeners listen to you.
00:11:19
Speaker
They care about your perspective.
00:11:21
Speaker
Yeah.
00:11:21
Speaker
Or that's why they listen to somebody else.
00:11:22
Speaker
They like their perspective.
00:11:23
Speaker
Yeah.
00:11:24
Speaker
So you're the content.
00:11:25
Speaker
And if you don't make it, someone might not hear something great that you have to say or someone else might not be saying what you have to say.
00:11:31
Speaker
Yeah.
00:11:31
Speaker
So I encourage everybody to do it.
00:11:34
Speaker
Yeah.
00:11:34
Speaker
You can't really lose.
00:11:35
Speaker
Yeah.
00:11:36
Speaker
Yeah, and like especially, you know, when it comes to recruiting and all that, like what I changed, I thought this was really good advice that I got from a guy from Pest Control.
00:11:46
Speaker
He's one of the top like Pest Control recruiters.
00:11:48
Speaker
Okay.
00:11:49
Speaker
And he says now when he recruits, he doesn't even like get people's phone number.
00:11:52
Speaker
He just says, hey, I'm going to add you on Instagram.
00:11:55
Speaker
Yeah.
00:11:55
Speaker
Because he knows, like, he's got his whole, like, lifestyle, his brand on Instagram.
00:12:00
Speaker
And now when he sends them a message, they can click on that.
00:12:02
Speaker
Now they see, okay, this guy's, you know, like, going on all these cool trips.
00:12:07
Speaker
It's like, look at the lifestyle.
00:12:09
Speaker
And that's, like, one of his top recruiting secrets is instead of his getting a phone number, he's, like, you know, adding them on social media, Instagram, and all that.
00:12:16
Speaker
That's very smart.
00:12:18
Speaker
Yeah, definitely.
00:12:18
Speaker
So a ton of different ways we can apply it.
00:12:20
Speaker
And so, yeah, I want to talk maybe about like some strategies a little bit for, you know, not maybe not like super high level.
00:12:26
Speaker
But I guess before that, like some guys are like, oh, I don't have time for to do all this social media stuff.
00:12:32
Speaker
And
00:12:33
Speaker
I'm sure with Luke, maybe that's how it was.
00:12:34
Speaker
He hired you to kind of like implement things.
00:12:37
Speaker
So do you think it's like important for older guys to have like to know all the ins and outs or like have a basic
DIY Social Media vs. Hiring an Agency
00:12:43
Speaker
understanding?
00:12:43
Speaker
Or like because what's I don't know what's pros and cons of you kind of like building it yourself versus maybe hiring you or like an agency?
00:12:50
Speaker
I don't know.
00:12:50
Speaker
What's the difference?
00:12:51
Speaker
What's pros and cons between those?
00:12:53
Speaker
No, that's a good question.
00:12:54
Speaker
And a lot of times people, when they first start, they do start themselves.
00:12:57
Speaker
And sometimes that's necessary.
00:12:59
Speaker
That was my situation.
00:13:00
Speaker
I couldn't afford to hire an agency or invest a lot into ads or a media team.
00:13:05
Speaker
So there's some advantageous things to know in the basics so that you could run it to kickstart it.
00:13:09
Speaker
And then there's also a lot of advantages to having a media platform or sorry, agency do it for you just to take that off of your plate so you can focus on other things.
00:13:18
Speaker
And that's what I've been doing to help.
00:13:19
Speaker
I don't know if I would say pros and cons, but I would say there's an advantage to knowing basics so that you can, again, get your content in front of the right people, knowing a little bit of a content strategy.
00:13:30
Speaker
And it's very simple things too.
00:13:32
Speaker
I think social media can be very intimidating to people sometimes because there are a lot of advances recently.
00:13:38
Speaker
So much AI and the chat GPT and some people putting out some really very high quality hype videos and it can look like, oh, wow, I can't do that.
00:13:46
Speaker
So I'm not going to try.
00:13:47
Speaker
But there's so much advantage to just doing the raw, authentic stuff.
00:13:51
Speaker
And so I don't want people to feel intimidated to get started.
00:13:54
Speaker
Either way they go, because you just need to get out there.
00:13:57
Speaker
So, you know, an advantage of having a company and then the task is off your plate.
00:14:01
Speaker
They might have that understanding that the business owner doesn't, so they can post at the right times, use the right hashtags.
00:14:07
Speaker
Yeah.
00:14:07
Speaker
Make sure the content aligns with their brand, things like that.
00:14:10
Speaker
But there's nothing wrong with doing it yourself.
00:14:11
Speaker
And there's great resources out there, like listening to a podcast like this.
00:14:14
Speaker
I've listened to so many like this so that I can learn these things.
00:14:17
Speaker
You can get free certifications on it, watching some YouTube videos.
00:14:20
Speaker
I know YouTube University isn't always reliable, but there's a lot of good stuff out there.
00:14:24
Speaker
And I would encourage anybody that no matter where you are, just starting out or you're already really advanced, either direction you go, as long as you're on a social media platform, again, you can't lose everything.
00:14:36
Speaker
Yeah, no, I think it's good.
00:14:37
Speaker
You know, maybe have a base if you got a bunch of money.
00:14:39
Speaker
Like I know Luke was already crushing it and everything.
00:14:42
Speaker
So he's probably like, oh, it's totally worth it to spend a little bit to help speed things up.
00:14:46
Speaker
You know, what's interesting about Luke is, yes, Luke does very well.
00:14:49
Speaker
Top sales rep has a great, you know, he comes from humble beginnings.
00:14:52
Speaker
He shares a really great story and he'll be speaking, which is going to be really cool to hear his story and where he is now.
00:14:57
Speaker
Nice.
00:14:57
Speaker
But Luke and I kept it pretty simple.
00:14:59
Speaker
We went down the path of very like raw organic cell phone footage.
00:15:03
Speaker
Luke would drop me cell phone footage from knocking doors, being at different trainings he would attend.
00:15:08
Speaker
And I would just cut it up and put up different material from him.
00:15:11
Speaker
I attended a lot of the fusion trainings where Luke trains.
00:15:14
Speaker
Yeah.
00:15:14
Speaker
And would just, you know, get little snippets of these little golden nuggets he would give his team and even Zoom meetings.
00:15:19
Speaker
I mean, content is everywhere.
00:15:21
Speaker
Like there's no lack of content.
00:15:22
Speaker
Yeah.
00:15:23
Speaker
So he would send me cell phone, everything he ever sent me was cell phone footage.
00:15:26
Speaker
Nice.
00:15:26
Speaker
And we just cut it up, put some fun animated captions or a catchy title, you know, and I would apply, of course, the content strategy I personally use and the hashtag strategy that I use.
00:15:35
Speaker
His was very organic and his page did really well.
00:15:38
Speaker
He's got a few thousand followers.
00:15:39
Speaker
He's been on stages.
00:15:41
Speaker
Again, he got a really solid recruit just recently.
00:15:43
Speaker
He's had others, but this one, we were super thrilled to see that guy again, three deals in a week.
00:15:47
Speaker
That's good.
00:15:47
Speaker
I mean, that's winning to me.
00:15:49
Speaker
So it doesn't have to be this high production commercial grade, you know, set up.
00:15:54
Speaker
It can be cell phone.
00:15:56
Speaker
Yeah.
00:15:57
Speaker
And be very successful.
00:15:58
Speaker
Yeah.
00:15:58
Speaker
And you don't have to have like millions of followers either.
00:16:00
Speaker
Like I've seen guys that have like less than a thousand followers, like do really well recruiting off social media, just having some basic stuff.
00:16:08
Speaker
So I think that's an issue I see is people just overthink this and like, oh, it's so much time, so much preparation and all that.
00:16:14
Speaker
But the shift that happened for me is, especially for guys that are managing teams, doing trainings already, I didn't even think about this, but it's like all the trainings you're already doing for your team, you could easily just put up your phone, buy a $20 tripod off Amazon, get a little clip-on mics for like $50 and...
00:16:33
Speaker
You've got like all this content.
00:16:34
Speaker
So that's something that I started doing recently.
00:16:36
Speaker
I'm like, why wasn't I doing that for all these years I've been managing teams?
00:16:39
Speaker
Yeah.
00:16:40
Speaker
Why wasn't I like recording every training and that's easily can be used for like social media?
00:16:45
Speaker
Yeah, you just hit two really hot topics.
00:16:48
Speaker
So some of you already know that I run my own door to door sales team here in San Diego.
00:16:52
Speaker
And as we are gearing up for the summer, I realized if we do the same thing we always did, we're going to get the same results.
00:16:59
Speaker
But if I want to increase my deal flow, I need to do something different to get an advantage.
00:17:03
Speaker
Then we discovered an app called SolarScout.
00:17:06
Speaker
But it's not a door-knocking app.
00:17:08
Speaker
It's a data platform that shows us who is likely to go solar in our market.
00:17:13
Speaker
It shows us who has previously applied for solar but later canceled the deal, who has moved in recently, and even how much electricity the homes are using in a given neighborhood.
00:17:22
Speaker
It's been working for a lot of teams across the country, and now I'm on board too.
00:17:27
Speaker
I'm going to be one of the first to use Solar Scout in San Diego, so I decided to partner up.
00:17:31
Speaker
But I told them, hey, if I'm going to talk about Solar Scout on my show, you need to give my listeners a great deal.
00:17:36
Speaker
And they did.
00:17:37
Speaker
So go to solarscout.app forward slash Taylor and book a demo with them, and you'll get 10% off your first month when you sign up.
00:17:46
Speaker
That's solarscout.app forward slash Taylor.
00:17:50
Speaker
Okay, back to the show.
00:17:52
Speaker
So yes, the number of followers is very irrelevant.
00:17:55
Speaker
Jake actually just shared that on stage earlier himself today.
00:17:58
Speaker
It is irrelevant because if you have 100 loyal followers, that can make your business way more successful than someone who has 15,000 AI bots.
00:18:06
Speaker
Like that brings no value.
00:18:07
Speaker
So number of followers is irrelevant.
00:18:09
Speaker
Oftentimes people with low following, they still have pretty good reach.
00:18:11
Speaker
They look at their analytics.
00:18:13
Speaker
You just never know, you know, how your content is going to do.
00:18:15
Speaker
The second thing you said, what were you just saying?
00:18:18
Speaker
Well, just say, yeah, like recording.
00:18:20
Speaker
Yeah, thank you.
00:18:21
Speaker
I tell people a lot of times with social media, what you want to do essentially is document, not create.
00:18:27
Speaker
There's so much pressure around creating content that it has to be perfect and the lights and everything.
00:18:32
Speaker
But document what you're doing.
00:18:34
Speaker
That's what people want to see.
00:18:35
Speaker
Like, because that's the real relatable stuff.
00:18:37
Speaker
If everything's too...
00:18:39
Speaker
perfect and polished it's not relatable to your average rep or consumer or whatever but when it's that raw documenting your day um people relate and that's where you can actually have a really strong avenue to recruit people like look this is what we actually do you know and they want to be on your team or this is what i actually make or this is our actual results of our work whatever and that's how you can grow your business
00:19:01
Speaker
Yeah.
00:19:02
Speaker
Yeah.
00:19:02
Speaker
And I think being real, being authentic, like you said, it's like people relate way more when you're talking about, I think, failures and all that.
00:19:09
Speaker
You're not trying to be this perfect person.
00:19:11
Speaker
And that's some of the best like podcasts I've actually seen is when I talk about like, hey, I got my teeth kicked in today.
00:19:17
Speaker
Like I didn't get the cell, whatever.
00:19:19
Speaker
Right.
00:19:20
Speaker
And I think that's been one of the best, most helpful things that helped me grow the podcast and, you know, just my brand in general, too.
00:19:26
Speaker
It is some of the most popular solar videos that I've been involved in that I posted were on the doors, just raw content and them knocking doors and showing the realness of it.
00:19:35
Speaker
Either a really successful appointment and being like, hey, I killed it today.
00:19:38
Speaker
I got this appointment and did this or got my teeth kicked in today.
00:19:41
Speaker
I got the door shut in my face a million times.
00:19:43
Speaker
But this is what happens.
00:19:44
Speaker
And people appreciate that honesty.
00:19:46
Speaker
Yeah.
00:19:47
Speaker
Yeah.
00:19:47
Speaker
So, I mean, whenever you got that person that's just being like a dick on the doors, whatever.
00:19:51
Speaker
I always pull my camera.
00:19:53
Speaker
I'm like, I got to get this.
00:19:55
Speaker
I love this.
00:19:56
Speaker
That's good, though.
00:19:57
Speaker
Like, that's actually a strategy, a more controversial material that
Effective Social Media Posting Strategies
00:20:01
Speaker
does better.
00:20:01
Speaker
Like, we've all seen it.
00:20:02
Speaker
The haters are going to hate it, but it boosts your content and your analytics.
00:20:06
Speaker
So, you know, throw a little spicy content out there.
00:20:08
Speaker
It's good.
00:20:09
Speaker
Yeah, for sure.
00:20:10
Speaker
Yeah.
00:20:10
Speaker
And so just to kind of start wrapping up a little bit here, Heather, what are some ways I know we could like go super deep on, you know, all the hashtag this, that.
00:20:19
Speaker
But what are maybe like some more basic things?
00:20:22
Speaker
Someone's like, OK, I've never really done much with social media.
00:20:25
Speaker
Like, what are some basic things as far as like, I don't know, maybe how much should you post?
00:20:29
Speaker
Like some basic hashtag stuff.
00:20:31
Speaker
Can you talk maybe just like some basic things that people would start doing if they're not already using social media?
00:20:37
Speaker
Yeah.
00:20:37
Speaker
Let's rapid fire a couple basic tips.
00:20:40
Speaker
So one of the first ones I'll go back to document.
00:20:43
Speaker
Don't create.
00:20:43
Speaker
Don't feel pressure around all the equipment and everything.
00:20:46
Speaker
Just start showing you your day, your knowledge.
00:20:50
Speaker
You're the content.
00:20:51
Speaker
Just document it.
00:20:52
Speaker
Hashtags.
00:20:53
Speaker
Something that I see, a really common mistake I see is hashtagging things that are way too broad.
00:20:58
Speaker
Okay.
00:20:59
Speaker
Hashtags are actually a form of SEO, which is search engine optimization.
00:21:04
Speaker
So think if you go to Google and type in something you want to look up, you typically don't type in a full question or sentence.
00:21:10
Speaker
You might type in, you know, solar company, Arizona.
00:21:13
Speaker
Oftentimes it's the niche you're looking for and then your location.
00:21:16
Speaker
Yeah.
00:21:16
Speaker
You can do that in your hashtags to reach more of your local audience.
00:21:20
Speaker
And then again, if you're more on a nationwide, you could do more statewide or regional.
00:21:24
Speaker
But, you know, I'll use Arizona for an example, because I'm from Arizona.
00:21:27
Speaker
When I was working with Fusion, we would do things like Arizona Solar Company.
00:21:31
Speaker
That was like the number one search...
00:21:32
Speaker
term phrase or a phrase is to find it.
00:21:35
Speaker
So hashtagging a little more in your niche is really beneficial and including your geolocation.
00:21:40
Speaker
Because if you just put, if I just hashtag podcast today or solar, that's going to go to everybody in the world who's ever looked up something with the word podcast.
00:21:49
Speaker
And that's global.
00:21:50
Speaker
Same thing with solar.
00:21:51
Speaker
That could even be like solar system planets.
00:21:53
Speaker
Like it's not very specific.
00:21:54
Speaker
Think about what you would Google to find your business or your industry and put that into your hashtags.
00:22:00
Speaker
You know, Solar Company, Arizona, or Solar Podcast, Solar Entrepreneurs, door-to-door experts.
00:22:06
Speaker
Like, that's your audience.
00:22:07
Speaker
Let's see, what else can I give you?
00:22:09
Speaker
Content strategy.
00:22:10
Speaker
I'll throw one out for content strategy.
00:22:11
Speaker
So I use a content strategy called the five C's.
00:22:14
Speaker
I won't go over all of them today, but I'll give you a couple.
00:22:16
Speaker
One of them is connection.
00:22:18
Speaker
Think about what you want your audience to connect with you on.
00:22:21
Speaker
Like, is it you as a person, your lifestyle, things like that?
00:22:25
Speaker
Something else is called community.
00:22:26
Speaker
And this is one of the best tips to reach a larger audience.
00:22:30
Speaker
Think about some posts you can create that your community would want to share.
00:22:34
Speaker
Memes do really well.
00:22:36
Speaker
Inspirational quotes do really well.
00:22:37
Speaker
People often post those because they know people will reshare them.
00:22:41
Speaker
So it could be a really, I'll use the quote one for an example.
00:22:43
Speaker
It could be a really great quote that you align with, but you know that if you share it, your audience is going to align with it too and share it.
00:22:48
Speaker
And then your page is getting seen more.
00:22:50
Speaker
So having those community content strategy posts is really good.
00:22:54
Speaker
Other ones that do really well is, you know, if you collab with somebody, setting something like this, like if you tag me and I tag you, we collab, we reach each other's audiences.
00:23:01
Speaker
So doing those things, all those basic tips can get you to a really strong start and then you can grow from there.
00:23:08
Speaker
Yeah, it's good.
00:23:08
Speaker
So if people were to start maybe like focusing on one platform, what would you like to tell them like Instagram or what's like, I
Why Instagram is Key for Business
00:23:15
Speaker
don't know.
00:23:15
Speaker
Instagram, 100%.
00:23:16
Speaker
Instagram is like my holy grail because you can have the photo that sits there on your grid feed and those they're there forever.
00:23:23
Speaker
People can scroll your page and go back and find an old post and that can still you can still monetize off of it.
00:23:27
Speaker
It can still reach the right person at the right time.
00:23:30
Speaker
You have your videos, their version of TikToks, you know, the reels.
00:23:33
Speaker
People love video content right now.
00:23:35
Speaker
Everybody's got that short attention span.
00:23:37
Speaker
So seeing something quick and satisfying is nice.
00:23:40
Speaker
But then, you know, you can write out your captions.
00:23:41
Speaker
And so you can do your hashtags and people can read something really long or short and sweet.
00:23:45
Speaker
So I would say Instagram.
00:23:47
Speaker
Instagram also has the most wide range of demographics.
00:23:51
Speaker
And so age range, gender, everything.
00:23:53
Speaker
They have the largest audience in those categories.
00:23:56
Speaker
Yeah.
00:23:56
Speaker
So 100% would say Instagram.
00:23:59
Speaker
One final tip, if you don't mind, I'll give real quick is understanding a platform's purpose.
00:24:03
Speaker
You know, YouTube is very intentional.
00:24:05
Speaker
We go to YouTube with a specific question.
00:24:07
Speaker
We typically don't go to YouTube and just randomly scroll.
00:24:10
Speaker
If we want to randomly scroll, we typically go to TikTok and that's more for entertainment.
00:24:14
Speaker
Instagram too, that's a little more personal.
00:24:16
Speaker
You follow your friends, you go there for entertainment as well.
00:24:19
Speaker
But understanding the platform's purpose is
00:24:21
Speaker
That can help you align with your audience as well.
00:24:23
Speaker
You don't want to get on YouTube and post a bunch of random stuff and not educate your audience because people, again, go there with intent.
00:24:30
Speaker
So if you want to be super entertaining and witty and crazy, you might find more value in, you know, maybe TikTok videos.
00:24:36
Speaker
So it's a good little nugget too.
00:24:38
Speaker
That's good.
00:24:38
Speaker
So would you recommend like, you know, like multi-purposing all the platform, like you post on Instagram and then share like the exact same thing on all the other platforms?
00:24:48
Speaker
Or do you generally like not do that as much?
00:24:50
Speaker
That's a good question.
00:24:51
Speaker
And I had this conversation with our camera guy that's here, David Musa.
00:24:54
Speaker
He does all of our videography for SolarCon.
00:24:56
Speaker
We just talked about this the other day.
00:24:57
Speaker
We're going to be on a social media panel together tomorrow.
00:25:00
Speaker
And we were talking about platform purpose and repurposing content.
00:25:03
Speaker
Yeah.
00:25:05
Speaker
There's nothing wrong with putting the same video on all the platforms, but it's not going to serve your audience because if we post the same clip on YouTube and then on your Instagram and then on TikTok, if they go to your TikTok first and they go to your YouTube for more and they find the same clip, they're going to leave.
00:25:20
Speaker
So it might lead to a view, but they're not going to find the value because it's the same video.
00:25:25
Speaker
Yeah.
00:25:26
Speaker
So doing things like recording something like this and then putting the 15 minute clip on YouTube, use Instagram or TikTok for a 60 second or 90 second reel to lead them to the full one.
00:25:36
Speaker
So diversifying it a little bit.
00:25:39
Speaker
That's a good content strategy as well.
00:25:41
Speaker
If you just put it on the same thing all the time, it's not going to provide a lot of value.
00:25:46
Speaker
So.
00:25:46
Speaker
Okay.
00:25:47
Speaker
Doing some long form stuff like this, like you said, recording trainings and stuff is awesome because you could do a lot of cool stuff.
00:25:52
Speaker
And then maybe LinkedIn, you just type up, make sure you head to my YouTube.
00:25:55
Speaker
I'm posting a training on, you know, 30 minutes of XYZ.
00:25:58
Speaker
So now you have a LinkedIn post leading to YouTube.
00:26:01
Speaker
Maybe they see the Instagram reel first, but they all interconnect.
00:26:04
Speaker
Okay.
00:26:05
Speaker
Yeah.
00:26:05
Speaker
And I think there's because there's, you know, I'm sure you've seen like the different apps.
00:26:08
Speaker
I think there's one like called Later or something where you can like literally post the same thing on like all these different platforms.
00:26:14
Speaker
Yes.
00:26:15
Speaker
But yeah, like that's something I've tried to do is I have like a virtual assistant and yeah, I'll have her maybe do a clip here and then make it longer for him.
00:26:22
Speaker
I'm still trying to learn all this, but I know that's kind of like helped me mix it up a little bit.
00:26:27
Speaker
And that's the thing too, is like, I think it's, you're not going to try to do all this at once.
00:26:31
Speaker
Like maybe just start on one platform because it'd be overwhelming.
00:26:34
Speaker
You're like, oh, Heather's telling me I have to go create like 20 different things and all these different platforms.
00:26:38
Speaker
That's your challenge.
00:26:39
Speaker
By the end of today, 20 platforms.
00:26:41
Speaker
Yeah.
00:26:42
Speaker
No, it's true.
00:26:43
Speaker
I think it's smart to start with one, get comfortable, give yourself some time to learn and then add an additional one, you know, and if you need to, it's okay to start there.
00:26:51
Speaker
Maybe you do post the same video on TikTok and Instagram.
00:26:54
Speaker
You still have the chance to reach different audiences, but eventually once you feel more comfortable, you're in a more comfortable place on your social media journey, it would be good to diversify it a little bit, especially if you're using it to grow your business.
00:27:07
Speaker
Yeah.
00:27:08
Speaker
Yeah.
00:27:08
Speaker
For sure.
00:27:09
Speaker
And what about last couple of questions
Using AI in Social Media Content Creation
00:27:11
Speaker
here, Heather?
00:27:11
Speaker
Like, I know there's now obviously we got all this AI stuff, the chat GPG, chat GPG.
00:27:18
Speaker
I know, say that five times fast, right?
00:27:19
Speaker
Tongue twister.
00:27:21
Speaker
And there's even, I'm sure you've seen this, like you can literally use AI to make videos of you.
00:27:25
Speaker
There's like...
00:27:26
Speaker
It's called like, Hey Jen, yeah, it will just make videos for you using your like face and voice and all this stuff.
00:27:33
Speaker
So yeah, how have you, I don't know how that's played a part in your business, your strategies and all that.
00:27:38
Speaker
But is that like a good idea?
00:27:40
Speaker
Is that something you recommend?
00:27:41
Speaker
Like, hey, go use AI, chat GPT, or how do you use like AI?
00:27:46
Speaker
And how's that change social media for you and your strategies and all that?
00:27:49
Speaker
Yeah, I've used it a little bit.
00:27:52
Speaker
But because I like the raw, what they call UGC, user generated content, I haven't tapped into it as much as maybe some other people.
00:28:00
Speaker
But it's a little more just preferential for me.
00:28:02
Speaker
But one that I do like, and that could be helpful for people who are a little intimidated to be on social media, or maybe you just don't want to show your face, fear of speaking, whatever the hesitation might be.
00:28:11
Speaker
For an example, there's an AI app called InVideo.
00:28:14
Speaker
And it's faceless content, you tell it,
00:28:16
Speaker
create a 30 second clip about installing solar panels and it generates a clip for you.
00:28:22
Speaker
You can even tell it to be witty, make it comical.
00:28:25
Speaker
You could tell it to be very professional and polished and it's faceless content.
00:28:29
Speaker
So it makes it for you.
00:28:31
Speaker
You can make sure you like it and then you could post it.
00:28:33
Speaker
And then once you're comfortable with it, you could do it within a minute.
00:28:35
Speaker
So there's a lot of advantages to that on time saving, going back to someone who's maybe doing it themselves, tapping into a couple of apps like that could be helpful.
00:28:45
Speaker
You can also ask ChatGPT to, I've done this a little bit and I've used it a couple of times, but not always.
00:28:51
Speaker
I think it's still developing.
00:28:53
Speaker
And so sometimes it's not always a hundred percent reliable, but I have asked it a couple of times, like show me the most, the top 10 hashtags for this niche or this topic and it will generate them for you.
00:29:04
Speaker
So if you feel like you're starting fresh or your idea is a little half-baked, AI could really help you in that way.
00:29:10
Speaker
Definitely time-saving.
00:29:12
Speaker
For sure.
00:29:12
Speaker
But yeah.
00:29:13
Speaker
That's just one recommendation I have.
00:29:15
Speaker
So I'm curious to see where it goes.
00:29:17
Speaker
I've seen some also some AI fails, which is kind of funny, but so it's still still developing.
00:29:22
Speaker
Yeah.
00:29:22
Speaker
Yeah.
00:29:22
Speaker
And I at least for me personally, I'm using it more on like kind of creating ideas and all that because like you said, you can tell it.
00:29:29
Speaker
Hey, give me.
00:29:31
Speaker
you know, in the solar space, give me ideas, 10 different content ideas or whatever.
00:29:35
Speaker
So I think maybe for people starting out, it's good to just kind of like brainstorm with or whatever.
00:29:40
Speaker
Yeah.
00:29:40
Speaker
Kind of go back and forth.
00:29:41
Speaker
Hey, what are some ideas?
00:29:42
Speaker
Do you use chat GPT for like topic ideas too?
00:29:45
Speaker
Like what's trending or yeah.
00:29:47
Speaker
I've seen it used for that too.
00:29:47
Speaker
I think that's really cool.
00:29:48
Speaker
Yeah.
00:29:49
Speaker
Yeah.
00:29:50
Speaker
So, you know, always evolving.
00:29:51
Speaker
You can't use it for everything, but I think it's, you know, good maybe, especially for maybe people starting out just to go back and forth, getting ideas or,
00:30:00
Speaker
I think so, too.
00:30:01
Speaker
Yeah.
00:30:01
Speaker
I never would want to become too reliant on it because if it wasn't working one day or you had to generate it yourself, you know, you want to have that skill set to at least a little bit.
00:30:09
Speaker
Yeah.
00:30:10
Speaker
But A.I.
00:30:11
Speaker
is very cool.
00:30:12
Speaker
It's cool stuff.
00:30:13
Speaker
Definitely.
00:30:13
Speaker
A little scary sometimes, but it's cool.
00:30:14
Speaker
Yeah.
00:30:15
Speaker
Yeah.
00:30:16
Speaker
Well, cool.
00:30:16
Speaker
Well, and so if people want to maybe like start working with you or I don't connect with you more, Heather, what's the best way to get in touch with you?
The Modern Business Card: Social Media Handles
00:30:24
Speaker
My digital business card.
00:30:25
Speaker
I'm guessing you're on social media.
00:30:26
Speaker
I'm guessing.
00:30:27
Speaker
Just one platform.
00:30:28
Speaker
Yeah.
00:30:29
Speaker
Yes.
00:30:29
Speaker
So I always tell people to find me on social media.
00:30:32
Speaker
That's part of my like success story too, is I don't give out business cards.
00:30:35
Speaker
I never have.
00:30:36
Speaker
And I've never had a website.
00:30:38
Speaker
I have done all of my business through my social media platforms.
00:30:42
Speaker
So my handle on all social media platforms is my first and last name, Heather Lackey Official.
00:30:47
Speaker
And yeah, you can find me on there, message me, start the conversation.
00:30:51
Speaker
I like that authenticity too.
00:30:52
Speaker
I like to have just very...
00:30:54
Speaker
laid back conversational discussions with business owners or people who just want some advice.
00:30:59
Speaker
Yeah.
00:30:59
Speaker
Just right through Instagram, TikTok.
00:31:02
Speaker
I'm on LinkedIn, Facebook.
00:31:03
Speaker
I'm pretty much on all of them.
00:31:04
Speaker
Yeah.
00:31:04
Speaker
Okay.
00:31:05
Speaker
And then, yeah, if people, as far as people thinking, oh, it's going to take a lot of time.
00:31:11
Speaker
Well, first of all, I know we talked about you can, you know, hire someone, help you.
00:31:15
Speaker
But if they're like, okay, I'm just starting out.
00:31:17
Speaker
I'm going to try some things myself.
00:31:18
Speaker
Yeah.
00:31:19
Speaker
How much like time as far as like, okay, am I posting once a week or what's like a strategy?
00:31:24
Speaker
How much should you post?
00:31:25
Speaker
How much time should it be like daily, weekly, or what's a good way to start?
Consistency in Posting for Engagement
00:31:29
Speaker
Yeah, that's a good question.
00:31:31
Speaker
And my answer might be controversial.
00:31:33
Speaker
It's very subjective.
00:31:35
Speaker
So of course, the more you post, the more people you're going to reach.
00:31:38
Speaker
So there's a strategy behind that.
00:31:40
Speaker
If you're posting every day, you have more chances to, you know, fall into the lap of the right audience.
00:31:45
Speaker
Yeah.
00:31:46
Speaker
But you do not have to post every single day to be successful.
00:31:50
Speaker
The key here is consistency.
00:31:52
Speaker
So if you get on there and say, okay, I'm going to start this today, or I'm going to maybe rebrand a little bit.
00:31:56
Speaker
I'm going to start using my social media more.
00:31:58
Speaker
Commit to some type of schedule.
00:32:00
Speaker
Maybe that's Monday, Wednesday, Friday.
00:32:02
Speaker
And that way you just become very reliable and credible for your audience.
00:32:06
Speaker
So if you posted this week and then didn't post for two weeks and then you posted every day for one week and then you went in my for three weeks, I might not be a very loyal follower because I don't know when you're going to post stuff and I can't rely on you.
00:32:17
Speaker
If I know that Taylor releases his podcast every Friday at noon, that's cool.
00:32:22
Speaker
If it's once a week and it's reliable, I'm there.
00:32:24
Speaker
Right.
00:32:25
Speaker
So I just tell people be consistent, pick some kind of pattern.
00:32:29
Speaker
Even if you just start out twice a week, do that until you're able to do more and take on more.
00:32:34
Speaker
Some of the top people, though, you know, they post every day 10 times a day.
00:32:37
Speaker
Yeah.
00:32:38
Speaker
But oftentimes they have a pretty strong team behind them that helps.
00:32:40
Speaker
So, you know, it depends on your situation, but just find what works for you.
00:32:46
Speaker
Just be consistent.
00:32:48
Speaker
Show up.
00:32:48
Speaker
That's the biggest thing you can do is just show up for your audience and you're going to win.
00:32:52
Speaker
Yeah, love it.
00:32:54
Speaker
So guys, go give Heather a follow.
00:32:57
Speaker
Let her know you appreciate her coming on the show.
00:32:59
Speaker
And yeah, I think that's probably the most important thing I would say too, is just being consistent.
00:33:04
Speaker
That's like the one thing more than anything else that's helped me grow a podcast.
00:33:09
Speaker
Yeah.
00:33:30
Speaker
Yeah, it's like it's like it's a humbling moment whenever you after you've been in it for a while and you go back to the beginning, you're like, wow, I've really shown some growth.
00:33:37
Speaker
I did that when I was in aesthetics.
00:33:39
Speaker
My first few videos, I was like, that was horrible.
00:33:42
Speaker
Or I sounded horrible, but you grow.
00:33:45
Speaker
So you got to give yourself some time.
00:33:46
Speaker
Yeah, love it.
00:33:47
Speaker
Cool.
00:33:47
Speaker
Well, thanks again, Heather.
00:33:48
Speaker
Thank you.
00:33:49
Speaker
Go tell her thank you, and we look forward to seeing you more involved in the solar industry, at SolarCon, at the events, and thanks for everything you're doing in the industry.
00:33:57
Speaker
No, thank you, Taylor.
00:33:58
Speaker
I appreciate it, and thank you to everybody who tuned in.
00:34:00
Speaker
All right.
00:34:01
Speaker
We'll talk soon.
00:34:02
Speaker
Thanks.
00:34:04
Speaker
What's up, solopreneurs?
00:34:05
Speaker
Hope you enjoyed the episode.
00:34:07
Speaker
Before you run out and start selling more solar yourself, wanted to let you know about an exciting new cheat sheet we created specifically for you in mind.
00:34:17
Speaker
One of the top questions I get asked on Instagram, on Facebook, by our listeners is, Taylor, where should I start?
00:34:24
Speaker
What episodes should I listen to in the podcast?
00:34:27
Speaker
You got too many podcasts, man, because now we have over 200 episodes.
00:34:32
Speaker
So what we've done, we created the top 10 most downloaded, most listened to, and I would say widely accepted, most useful podcasts that we've done here on Solarpreneur.
00:34:45
Speaker
We put them together all in one sheet.
00:34:47
Speaker
So you can go, you can hit the ground running, especially if you're new, you do not want to not have this sheet.
00:34:54
Speaker
So go download it right now.
00:34:56
Speaker
It's going to be at top10.solarpreneurs.com.
00:34:59
Speaker
Again, that's top10, the number 10,.solarpreneurs.com.
00:35:05
Speaker
Don't forget the S on solarpreneurs.
00:35:07
Speaker
We will have that in the show notes.
00:35:09
Speaker
Go download it right now.
00:35:11
Speaker
And especially if you have not listened to them, go listen to them and you can re-listen to them.
00:35:16
Speaker
That's going to show you how.
00:35:17
Speaker
So go download it and we'll see you on the other side.