Nick Britten
broadcast in six different languages. So we've got English, we've got Mandarin, we've got Hindi, we've got Arabic, we've got Spanish, and we've got Italian. ah So it is truly a global a global network. and what The reason we've done it like this is we've done a lot of research into this and all the data tells us so two, three, four, five things. One of them is that there is an exponential desire for Premier League content and for Premier League team content. all around the world. It just never stops growing. It's huge. The second thing is that advertisers and sponsors are moving away from traditional advertising into more over-the-top on-demand services. In that, podcasting sits you know very, very high, if not at the top. And within podcasting, sports podcasting sits at the top of that. ah Now, advertisers struggle to get hold of