Speaker
Yes, um and the winner for the best brand, the brand of the year, 2024, is Hoka this year. Why have we gone for Hoka? I mean, I think for me, i could I think from the beginning of the year to the end of the year, the the launches have been consistent in terms of, you know, back, you know, back from kind of the Cielo to the Skyward, we've had existing lines like the Mac 6, new shoes like the Skyflow, so there's been I think ultimately, for me, I think a hocker has brought new lines, brought new innovation, brought really very fun and shoes fundamentally, from a performance point of view, really kind of deliver. And I think a mix in terms of those launches, in terms of improving existing lines and just having very good shoe launch year, I think that's for me, that's kind of how I see it. They've certainly had a lot of shoes people are talking about this year. I mean, previously we'd talk about like the Hoka Mac 5 and things, but then it was a bit of a big spag because we weren't massive fans of the Mac X, but this year it seems like every release you guys are talking about constantly, because I'm not tested with that many of them. But I've just been testing this, the CLO X1, and I'm really enjoying that shoe. Okay, and the runner-up in this category was Asics, which, you know, they've done some fantastic, they've had some fantastic releases this year, which, what are the big shoes from Asics this year? Super blast, I mean, the best, honestly, they just released loads of great shoes. I mean, they're meant to be to go Paris as our top racing pick. Super blast, a top all-rounder. No blast five really started liking that. And it's less of a surprise, some of the, because a lot of them were continuations of shoes that were already great. So I guess maybe that's why Hoka had a bit more.