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EP194: John Mitchell - The Missing Secret To Your Success!
70 Plays3 days ago
“The most significant thing I ever learned was that 95% of my daily thoughts and actions are unconscious.”
Most men are taught to work hard, stay disciplined, and power through discomfort—but very few are ever taught how to actually create success. Not goals. Not dreams. But real, repeatable, measurable success. The biggest reason? They’re winging life. And when you wing it, you recreate the past—again and again. This conversation explores the science-backed way to stop that cycle, take control of your subconscious, and start playing the game of life at your full potential.
John shares his own turning point at age 50, when despite having some financial wins, he realized he was far from the life he truly wanted. That low point sparked a deep dive into Think and Grow Rich, where he uncovered the hidden half of the book’s famed “secret”—and built a 12-minute-a-day practice that radically transformed his success, his income, and his peace of mind. His insights challenge the cultural addiction to hustling and reframe success as a daily, subconscious-driven habit of clarity and alignment.
John Mitchell is an entrepreneur and mental coach whose system has helped high achievers multiply their success by reprogramming how they think and act. From real estate to restaurants, John has built multiple businesses and now teaches his method at the University of Texas, working with both business students and elite athletes. He’s the author of The “Missing Secret” of Think and Grow Rich.
Learn more & connect:
You can find John’s book on Amazon: https://a.co/d/9Z5l0A4
You’re invited to come to a Sovereign Circle meeting to experience it for yourself. To learn more, go to https://www.sovereignman.ca/. While you’re there, check out the Battle Ready program and check out the store for Sovereign Man t-shirts, hats, and books.
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Transcript
The Consequences of Winging Life
00:00:00
Speaker
Most people are just winging life. They don't have a way of doing life. They're just winging it. You know, they're waking up every day just doing the best they can. and the the effect of that is you recreate the past.
00:00:13
Speaker
Your life is precious. If you're winging life, fix it. I got the way to fix it. I'm at the stage of my life where I just want to help people because I feel so blessed for what I have.
00:00:27
Speaker
You're a man living in the modern world in a time when men and manhood are not what they once were. You live life on your own terms. You're self-sufficient.
00:00:39
Speaker
You think for yourself and you march to the beat of your own drum. When life knocks you down, you get back up because in your gut, you know that's what men do.
Finding Purpose and Direction
00:00:49
Speaker
You're a badass and a warrior. And on the days when you forget, we are here to remind you you really are.
00:00:58
Speaker
Well, you know, let me just say I'm impressed with you guys. I really am because you have the presence of mind to not try and navigate the world alone.
00:01:10
Speaker
And you're taking time out of your busy day to to mastermind with other brilliant people. And so my hat is off to you.
Transition to Entrepreneurship
00:01:19
Speaker
um So here's basically my story.
00:01:23
Speaker
So I started out as a CPA. I grew up in Dallas. ah became a CPA, went to the University of Texas. And by the time I got to be late 20s, I realized, but boy, I did not want to be a CPA all my my life. i yeah I wanted to to do deals instead of account for other people's deals.
00:01:47
Speaker
And so at 30, I became him an entrepreneur. And started out in real estate development and then evolved to owning a bank with about 20 other guys. i Myself and one other guy were the main guys.
00:02:03
Speaker
Then evolved to owning a restaurant in Dallas that... ultimately was voted most romantic restaurant in Dallas. Very cool little place.
00:02:14
Speaker
It was done in New York City, 1940 sort of motif. And it was dark. And we played Frank Sinatra and Dean Martin and ah opera music. And On the weekends, there was like a hour wait.
00:02:33
Speaker
But for a slayer, in fact, I got to know Sherry Jones really well. And, and and Because it was dark and a lot of them came, you know Stevie Ray Vaughan came there. Sting would come there.
00:02:53
Speaker
ah You know, ah one time I got a call from the White House and George Bush wanted to come. So it was a cool thing. And but throughout my my 30s and 40s, I was in seven different businesses.
00:03:05
Speaker
But when I hit 50, I just wasn't as successful as I thought I should be. And, you know, I had two goals in my life to make enough money so I didn't have to work and to find a woman in my dreams.
Financial Realizations at 50
00:03:18
Speaker
And so at 50, I'm falling short of both.
00:03:21
Speaker
And, you know, on the money, always did pretty well as an entrepreneur, you know, 200, 300,000 year. but You know, when I hit 50, as materialistic as this sounds, I realized I had to start netting a million dollars a year if I wanted to have the exceptional life i always dreamed of.
00:03:43
Speaker
And then on the girl, you know, 50, I had never been married, but I did a lot of interviewing, if you know what I'm saying to you. And a lot of fun with that.
00:03:56
Speaker
But You know, never could find quite the right one.
Applying 'Think and Grow Rich'
00:04:00
Speaker
And so probably, i don't know, three months after it turned 50, I'm laying in bed trying to think, how do i go to the next level?
00:04:10
Speaker
ah And the idea comes to me to find the top book in the world on success and apply that literally word for word in my life. And so I'm like, wow, that is a pretty good idea. So I jump out of bed, do the research, and I discover something that blew me away.
00:04:30
Speaker
There's one book that has been read by 150 million people, and it's the top book the world on success by a factor of 10. And that book is Think and Grow Rich.
00:04:42
Speaker
And here's what I find yeah interesting. yeah And I found it find it interesting today, just like I did many years ago. Only one in seven people has ever heard of Think and Grow Rich.
00:04:54
Speaker
Well, what does that tell you about our culture when we live in a success-oriented culture? And there's one book that's the top book in the world on success by a factor of 10, but only one in seven people has ever heard of it.
00:05:09
Speaker
To me, that's mind-blowing. Anyway... I, as soon as I realized it was the top book of the world on success by a factor of 10, I'm like, perfect. This couldn't be any more perfect.
00:05:22
Speaker
And so I rush out, I buy the book and I read the book. Then I discovered the problem. Book says there's a secret for success, but the author only gives you half of the secret.
00:05:34
Speaker
It's on the reader to figure out about the other hand. Well, I'm bummed out and I mope around and probably for three weeks. And you know, one day I just wake up and go, John, man up, figure out the frigging secret.
00:05:51
Speaker
And so I just immersed myself in the book over two or three months and probably read it, you know, 20 times to figure out the secret.
00:06:02
Speaker
And ultimately, I do figure out the secret and develop a 12-minute-a-day technique to apply it.
Developing a Daily Success Technique
00:06:10
Speaker
And so I started applying it to a new business I was starting in the reverse mortgage field.
00:06:14
Speaker
And... suddenly my income starts doubling and doubling and doubling to where four years later, I'm making 25 times the 200 to 300 grand a year I was making the prior 20 years.
00:06:29
Speaker
But what was so amazing about this, and and of course I felt so blessed, as you can imagine, but but what was really cool is I could see why it was happening.
00:06:44
Speaker
I was just playing the game of life at a higher level. I could do things I could never do before. And I had a level control over my life beyond what I'd ever experienced before.
00:06:55
Speaker
And I just became fascinated by the fact that you could take two key scientific principles and imp apply them to your life and so materially impact your success. And so ultimately, i got enough money so I didn't have to work.
00:07:10
Speaker
And this is about 10 years ago. And so...
Teaching Success at University of Texas
00:07:14
Speaker
I'm like, okay, I'm going to share this with the world. And month or two, after I sold my company, I meet the former chancellor and president here at the University of Texas.
00:07:24
Speaker
And I tell him my story. And he says, hey, you got to teach this at Texas. And why don't we teach it together? And so off we go. It takes, you know, two years to get the course approved. And so we start teaching it.
00:07:39
Speaker
and And then, uh, ah he introduces me to the athletic director. and And for you that don't know, you know we're we're proud about this at the University of Texas.
00:07:52
Speaker
Texas is the biggest brand in college sports. takes Takes in more money than any other university, including Ohio State, Notre Dame. So it's the biggest brand in college sports.
00:08:04
Speaker
and And over the last yeah ah three out of the last five years, we've been blessed to win the Director's Cup, which is the top athletic program in the country based on winning in all sports.
00:08:18
Speaker
Anyway, i get introduced to the athletic director, you know, probably five years ago. And he says, well, I want to learn this 12 minute day technique. me So I teach it to him um and he says, well, why don't you become the mental coach for the 18 head coaches and and create a program for them every week? And so um i do that. And then the latest iteration was,
00:08:46
Speaker
um He probably got tired of me saying this, but I would oftentimes tell him, I go, you know, if I knew at 20 what I learned at 50, what a difference it would have made. And so he says, let's let's get let's create a course that is all your stuff.
00:09:04
Speaker
And let's teach it to all 550 athletes at the University of Texas. And we'll get the the business school ah to to you know create the course and approve the course. I had to create it, they approved it.
00:09:22
Speaker
and And that was hard because Texas, its business school is ranked in the top five in the country up there with Harvard and and some of the other big ones.
00:09:34
Speaker
And so that was hard to do, but we got it done. And I started teaching for the first time last semester. And it was pretty cool. I, well, you know, I have the, half the class is athletes, half non-athletes. And like I had Arch Manning in my class last year.
00:09:52
Speaker
that was fun. And so that is sort of a the the overview of my story. And a You know, let me ask you guys a question that I think is pertinent.
00:10:08
Speaker
So just think about this.
The Importance of Structured Success
00:10:11
Speaker
How do you create success in your life? Just think about that. How do you create success in your life?
00:10:19
Speaker
Well, here's what I find when I'm in person with somebody and I ask them that question. Usually nobody's asking that question they him and ha around and they and they come up with something.
00:10:32
Speaker
And then I'll repeat it back to them. And then in the more um significant question is, so how's that working for Well, usually not that good if they're really honest.
00:10:49
Speaker
You know, they're... their career isn't quite where they want it. Their marriage isn't quite what they want it to be. there Their health isn't quite what they want it to be. And you know what I see today, and and I can say this to you because this was me until I was 50, most people are just waiting life.
00:11:12
Speaker
They don't have a way of doing life. they're just They're just winging it. you know They're waking up every day, just doing the best they can. And the effect of that is you recreate the past. And and here's the problem that we all face every day.
00:11:30
Speaker
The first problem is we're innately wired for survival, which causes 75% of your thoughts to be fear-based and you're reactive rather than proactive on your important agenda.
00:11:42
Speaker
Then the second problem is we're oriented to the recent past. So when you wake up each morning, you think about your problems and you think about your recent slights and that generates negative feelings.
00:11:59
Speaker
And those negative feelings create more negative thoughts and you get in this continual negative loop ah that that causes you effectively to recreate the past.
Harnessing Clarity and Visualization
00:12:14
Speaker
And here's the solution, and I'll get into the solution a little deeper, but but the solution is to create immense clarity in your life and feed the succinct articulation of your desired life to yourself each day.
00:12:30
Speaker
And when you do that, you have this powerful force pulling you forward to your desired life. And this is effectively leveraging yourself through science. And I'll explain the science in a minute.
00:12:43
Speaker
But that's sort of the the overview. Let me explain the the full secret of thinking real rich. um and And I'll i'll share her something very personal with you.
00:12:55
Speaker
So when I turned 50, there was a little more going on with me than just feeling the scarcity of time. um My mom was dying of pancreatic cancer.
00:13:06
Speaker
And so... Every day after work, I'd go to the hospital and see her. And she was in the hospital for like eight weeks. And so I'd go see her after work and I'd i'd hold her hand and I'd love on her. And then I would go in the cold, dark hospital parking lot and cry my eyes out for like 45 minutes every night, gut-wrenching crying.
00:13:34
Speaker
And, you know, I had never experienced that level of of angst in my life. And and obviously, i was feeling the impending loss of my mom.
00:13:46
Speaker
But I knew there was something more to it because, again, I'm um crying and crying for like 45 minutes every night. and And, you know, when that's happening every night, it's ah you know something's going on.
00:14:03
Speaker
And what I came to realize is that I felt like I was letting my mom down oh with my life. You know, my mom and dad gave me everything. They sent me to Jesuit high school in Dallas when they didn't really have the money. they They sent me to the University of Texas.
00:14:20
Speaker
I didn't have to pay for a thing. And, you know, at 50, all I had to show for my life was the average life. and And guys, I got to tell you, I hated the average life.
00:14:33
Speaker
I mean, I hated the average life because I knew I was capable of so much more. But but why couldn't I get it out? You know, and and so what I now realize is that feeling of letting my mom down caused me to go deeper into thinking, grow rich than any other person on the planet to figure out the secret.
00:14:58
Speaker
And. I remember the night that I discovered the full secret like it was yesterday. and And on this particular night, it was snowing in Dallas. And so I had gone and i I saw my mom.
00:15:14
Speaker
And, you know, in Dallas, it doesn't snow very often. So it just felt different. So I go and I see my mom and go out in the parking lot and pry my eyes out.
00:15:26
Speaker
like every other night. And I start driving, driving home and I see those big snowflakes hitting the windshield and it just feels different. And so I get home and I start reading a little Think and Grow Rich for like the 20th time. And that night I read, first of all, that your daily actions determine your success in each area of your life.
00:15:50
Speaker
The cumulative effect of your daily actions determine your success in your career, in your marriage, in your health. Well, I'd never thought about success in such simple terms, but but I certainly agreed with it.
00:16:05
Speaker
Then I i read that essentially 95% of your daily actions and thoughts are unconscious. Hmm.
00:16:16
Speaker
Well, by now, I'm ready to go to bed. So I wash my face and brush my teeth. And I put my little head on the pillow. But guys, I can't stop thinking about 95% of my daily thoughts and actions are unconscious.
00:16:33
Speaker
And you know after laying there for 15 minutes, I'm like, i sit up in bed and it's a total epiphany. I'm like, well, I didn't mean if your success in life comes down to your daily actions and 95% of them are unconscious, if you don't gain control over those ah unconscious daily actions, hey, just do the math.
00:16:58
Speaker
You're playing the game life at 5% of your potential. And, you know that was so enlightening for me because I always felt like there was this, this, oh, there was more in the tank than was coming out.
00:17:12
Speaker
And at that moment, I realized, oh, I see why I feel that way. And and note I promise you, most of y'all feel that way. i'm I'm sharper than whatever the results I'm getting are. But why why don't why don't I have better results?
00:17:29
Speaker
And so, you know, I remember, you know, looking out in my backyard and seeing the snow falling and I'm like, this is a pivotal point in my life.
00:17:40
Speaker
And then the full secret of thinking grow rich comes to me. And the full secret is what you envision in detail with emotion on a daily basis is what shows up in your life.
00:17:53
Speaker
And what that means is, ah let me say that again, what you envision in detail with emotion on a daily basis is what shows up in your life.
00:18:05
Speaker
And what that means is as you create immense clarity about your life, exactly the person you want to be, exactly what you want to accomplish, and precisely how you're going to achieve your clearly defined goals.
00:18:19
Speaker
And you take that clarity and you put ah put it on a template that I've created that also helps you create the clarity. and then you start feeding that to yourself every day, either reading it or listening to it.
00:18:36
Speaker
And after approximately 21 days, the science kicks the magic happens, and what you're feeding yourself starts showing up in your thoughts and actions automatically without thinking.
00:18:48
Speaker
And the effect is three things. First of all, you have this sense of immense control over your life. Well, of course you would. You're feeding the succinct articulation of your life to yourself each day.
00:19:02
Speaker
Of course you'd feel that way. Then secondly, you feel an immense sense of confidence.
Impact of Daily Envisioning
00:19:09
Speaker
Well, that's directly related to the level of control you feel over your life.
00:19:15
Speaker
And then the third thing you experience after 21 days, again, the right actions start happening automatically. And once that starts happening, you realize, wow, this is like I have a superpower, because it is a superpower.
00:19:33
Speaker
So that's essentially how it works. And so here's how the human mind works. and And as I get into the science, you're going to see this is so freaking simple, it hurts.
00:19:47
Speaker
But here's how the human mind works. The conscious mind says your intentions and is influenced by logic. The subconscious mind controls your daily actions, or 95% of them.
00:20:02
Speaker
for But for practical purposes, your subconscious mind controls your daily actions. And it's only influenced by repetition. And here's an example of how that works.
00:20:14
Speaker
Let's say you want to lose weight. Conscious mind sets the intention to lose weight based on the logic of the health benefits. Well, the reason people fail to lose weight is not from lack of intention.
00:20:27
Speaker
but rather from lack of influence in the part of their brain that controls their actions, their subconscious mind, which only responds to repetition. So they're not influencing the actions associated with losing weight, you know, the eating habits and and exercise habits.
00:20:46
Speaker
And so... the The recap on that, again, conscious mind sets the intention based on logic. Subconscious mind is the obedient servant of the conscious mind, and it only responds to repetition, and it's controlling your ah your actions. and And here's something you'll find interesting.
00:21:11
Speaker
So, again, this This methodology is a constant between the conscious mind and the subconscious mind. but so the So the conscious mind is influenced by logic, and it's ah it requires a whole lot of brain power.
00:21:29
Speaker
Well, the doing part of you, the subconscious mind, is a more primitive part of you and it only responds to repetition. And and you know this this issue of logic is sort of a double-edged sword.
00:21:44
Speaker
you know On one hand, it's it's good that the subconscious mind does not have logic because the subconscious mind again, is the obedient and servant of the conscious mind.
00:21:57
Speaker
And it doesn't argue ah with the conscious my mind. When the conscious mind says, okay, here's my intention, here's the actions I need you to take, it just doesn't. it's It's not going to argue with the conscious mind because it doesn't have the power of logic.
00:22:14
Speaker
But the downside on it is that the subconscious mind has no memory. So you know you may think, well, wait a minute, you know subconscious mind, I just told you ah last week, here's the intention, here's the actions I need to take.
00:22:32
Speaker
Well, again, it doesn't have logic or memory, and that's why you have to feed what you want every day, every single day, because that's what the subconscious mind, the part that is controlling your actions, only responds to.
00:22:50
Speaker
So, and and let me give you maybe an example of how this this works. um And this happened so a couple couple of years ago. I have a client up in...
00:23:05
Speaker
Portland. And when I've coached entrepreneurs, i had i have a pretty simple arrangement. If I can't double your income within a year, I'll give you your money bank.
00:23:17
Speaker
And I'd only take people that are making minimum $200,000 as a client. And so I take this guy up in ah Portland. He's making a couple million.
00:23:31
Speaker
So he takes me up on my offer. And anyway, he and his girlfriend are are in coming to San Antonio, which is about an hour from Austin. He says, come meet us for for dinner.
00:23:42
Speaker
So um I get my wife and it's a Friday and it's around Christmas and we're out and about. And I tell Jen, I go, listen, meet me at Starbucks at two o'clock and then we'll jump in my car and go go meet Wade.
00:23:58
Speaker
Well, I get there a little early. I decided to have a brownie. And, you know, one of the things I affirm in my visualization that takes 12 minutes a day that I'm aware of everything I put in my mouth.
00:24:14
Speaker
Well, start eating that that brownie. I'm aware of it. I'm aware it doesn't taste very good, but I keep on eating it and I finish it. Then the gin shows up.
00:24:25
Speaker
We jump in my car and we're driving to San Antonio. And I tell her, you know, babe, you know, I um don't feel very good. I've sort lost my appetite. And so we go to San Antonio. And that night I come back home and I change one word in my visualization from I'm aware of everything I put my mouth to I evaluate everything I put in my mouth.
00:24:50
Speaker
Well, the next night we go out and have but Mexican food with her son and um i order tacos. Tacos come and they're not very good.
00:25:03
Speaker
And this time I just slide those tacos away. i don't have another bite. And Don't think anything of it. That all happens automatically.
00:25:13
Speaker
And when when I was laying in bed that night, I'm like, boy, if that's not a superpower where you can get yourself to do the right actions automatically without thinking, I don't know what is.
00:25:26
Speaker
But that's ah that's a quick example and and a little background on the science.
00:25:36
Speaker
So John, there's a bunch of men here that are in different spaces in their life and in their business. I'm gonna pick on one of them because he's in a place right now that you were when you were 50, and that's Louis.
00:25:52
Speaker
Louis, say hello to Mitchell, tell him your story, and ask him any questions that you wanna ask him because I think this man can probably guide you better than anybody. Okay. I've had my business for years. I've been successful with it, but i it's exactly like you said. i want to I feel very similar to what you said. that It's like I'm wasting my brain on my business and wasting like my talent but um on what I'm doing.
00:26:19
Speaker
I just know I could be making 10, 20 times more and just doing other things that can they be completely different than what I'm doing. right I'd enjoy doing more, use my brain more, use my talents more, and also give back to the world and society more in its entirety.
00:26:36
Speaker
I just turned 48 on January 12th, lost my father to cancer on January 12th on my birthday. And it's like in And, um, yeah, it's what you said. I feel very similar. I feel like I just want to like change things around and do something different. Just get out of, out of this business or get it 20 X or something and just, just change things and just do things. And it's like, and life's been a bit on pause for a year and a half as my dad was dying from cancer, which is okay. Like I was there and, um,
00:27:09
Speaker
Very, very similar experiences to exactly what you said. Like we recently took my father to Florida for the past five weeks of his life. And I was there and hold his hands and taking care of him, getting out of bed in the morning. And then I'd wander out of the house and they mean collapse crying like a baby.
00:27:29
Speaker
ah right could do like Very, very similar. Very, very similar. Well, let me ask you a question. how do you How do you create success in your life? How do I create success in my life in in all areas?
00:27:42
Speaker
Yeah. I'm talking big picture. ah Hard work, discipline. Don't like to give up on things. Right. Right. So how's that working for you? Mediocre. I'd say it works really well in um staying healthy and fit in that area.
00:27:58
Speaker
Right. Better, but i'm I'm good at that. Let me suggest this. you know Yeah. I get the feeling you're probably like I was. You know, I've worked harder than all my friends.
00:28:10
Speaker
You work harder than most your friends? I do travel and vacation often, but I do when I'm working, I work harder than most people. Yeah, I feel like, I guess, as to when you saw me in the car and running up to get into my condo because was at my office until a minute of time getting into this thing.
00:28:31
Speaker
Well, you know, here's here's what I realized at, you know, not right at 50, but when I crossed over to netting, you know, a millions a year, was that the first half my life, I was just working hard.
Smart Work and Success Principles
00:28:48
Speaker
Then I saw... the power of working smarter. you know And I'd heard of working smarter, but nobody ever really explained what that really is. And and i saw that applying the central concept of the top book, The World on Success, in a 12-minute-a-day technique is working smarter. and And here's something that's Lewis, you'll probably appreciate, as well as maybe everybody else.
00:29:20
Speaker
So I went and I thought, if I'm going to spend my life teaching this other people, I'm going to show it to the top expert world on success and see what he or she thinks of it. Is there something similar to it?
00:29:34
Speaker
Is there a flaw in it? um You know, just what do they think? So I determined that Darren Hardy is the top expert world on success. I fly out there with Ginger.
00:29:46
Speaker
We spend three days with him and the moment comes, I show him my template and he looks at and he goes, ah this is really good. But he says, John, people aren't going to spend 12 minutes a day on this.
00:30:00
Speaker
And I'm like, Darren, how the hell can that be? You know, at 25X my income, Time Magazine did a cover story on the science behind it, and we're applying the central concept of the top book the world on success to people's lives. what What do you mean they're not gonna spend 12 minutes a day on that?
00:30:19
Speaker
He says, John, you know, you're new to the success business. And the dirty little secret is that for the vast majority of people, more success is merely a preference, merely a preference.
00:30:34
Speaker
And he says, that's 98% of people. And, you know, when he told me that, I'm like, you know, everybody in this culture wants to be more successful.
00:30:45
Speaker
I got and actual way of doing life. you know And how do you get more credible than the top book the world on success and and the central concept? Well, I was wrong and he was right.
00:30:59
Speaker
He was dead right. And i went from trying to teach this to everybody to going, oh, this is for the 2%, the 2% that are really serious about being successful.
00:31:14
Speaker
And again, that's only 2% of the people, 98% of them,
00:31:21
Speaker
would like to be more successful, but it's not worth to them to take the time to create the clarity. And ah it's not worth it to them to take 12 minutes a day to have a better marriage and to have you know more success in their career.
00:31:38
Speaker
Now, if you're in the 2%, you're like, I can't imagine that. But we're looking at it from our standpoint. ah I'm telling you, that's those people is is more success is merely a preference. So now that's all the last few years, this has been totally freeing to me because I'm like, the hell with the 98%, but there's a lot of two percenters. And so that's where I spend my time and energy.
00:32:05
Speaker
But back to to to you, I think you've got to look at yourself and go, am I just winging life? Because from what I can see, and again, I say this respectfully, I think you're just winging life because I was winging life, you know, because nobody ever said, you know, Don, there's a better way to do this thing. And it's the difference between working harder and working smarter.
00:32:33
Speaker
Well, and let me let me share one other thing about that. And thank you for, you know, thank you for being vulnerable. So, you know, this idea of creating the succinct articulation of your life and feeding it to yourself each day, that okay, that's the central concept of thinking and grow rich.
00:32:52
Speaker
And conceptually, you may go, yeah, that sounds pretty good. and But then easily you think a little deeper on this and you yeah well, wow, I got to create this immense clarity in in my career and in who I want to be as a person and in my health and in my marriage.
00:33:11
Speaker
That sounds daunting. Well, I created last year with the help of some technology wizards that are yeah really brilliant. I created an AI algorithm where all you got to do is answer approximately 50 questions.
00:33:28
Speaker
And I give you an example of the and answer. And oh also have incorporated ChatGPT in it if you need to condense your answers.
00:33:41
Speaker
And you just answered the 40 or 50 questions, press a button and 10 seconds later, my template is customized to your life because, you know, I've been doing this for, you know,
00:33:56
Speaker
20 years. So I am well-versed on what does clarity look like in each area of your life. But 20 years ago, I damn sure wasn't clear about all that.
00:34:09
Speaker
So that's why i wouldn't expect you to be clear on on that. But as to me, I think the the yeah maybe the beauty of what I've created And, you know I look at every one of you guys as a younger version of myself.
00:34:25
Speaker
I really do. ah And like I said at the start, I admire that you guys had the wisdom to do what you're doing. Yeah, I think you should get a copy of his book. um Yeah, book. i mean Y'all go to Amazon, everybody. It's called Missing Secret of the Legendary Book, Think and Grow Rich, inspired by true events by John Mitchell.
00:34:50
Speaker
So I bought the book five minutes ago. Really excited to read it.
00:34:55
Speaker
And my my brain is screaming because you're very right about the 98% of people. And I'm witnessing my own mediocrity. So my brain is just freaking out right now. i'm over here freaking out. So thanks very a good sign.
00:35:09
Speaker
Yeah. You're not alone, man. You're not alone.
Clarity and Subconscious Actions
00:35:16
Speaker
So my business is I'm a financial advisor and I teach people how to get more out of their money. And, um, I'm more, I'm really more curious about the natural actions after 21 days, the confidence, the clarity kicks in. That's amazing.
00:35:30
Speaker
You start taking the right actions naturally. um you know I probably can't see what those right actions are for me to say triple my business.
00:35:41
Speaker
Right. Right. Because I'm in this paradigm right now and then the future thing that I want is over there in another paradigm, so I can't see it now. Right. Right. Can you just speak more about those natural actions, though? Right.
00:35:55
Speaker
Well, you know, here's if if we're talking about your career and making ah ah ah major increase in how much you're making, here's how this works. On the on the template, you're going to define six things.
00:36:10
Speaker
Your succinct business plan, your strategy for success, the two or three things that move the needle, um where you want your business to be three years from now,
00:36:22
Speaker
What are the four or five milestones to get there? And what is the ah linchpin issue to go to the next level? And, you know, the way most people run their business is they have a business plan and they they they tweak it once a year and put it back on the shelf.
00:36:39
Speaker
Terrible way to run a business. um As opposed to, to you know, i I didn't have a business plan. My business plan was my visualization that addressed those six things. and And once you address those, you start seeing...
00:36:56
Speaker
bigger picture, like as an example, where do you want to be three years from now? And you make yourself figure out what are the four or five milestones to get there. Now you're starting to create that path.
00:37:09
Speaker
Oh, I've got to do this. I've got to do this. I've got to do this to get there. And, ah you know, when you first create aid it it's probably not going to be perfect. In fact, it's probably going to be 60 percent great and 40 percent dead wrong.
00:37:27
Speaker
But by virtue of reading it every day and feeding it to yourself every day, your conscious mind is constantly tweaking it. And you're going down this rabbit hole of understanding yourself and your business at a deeper and deeper level.
00:37:42
Speaker
Does that make sense? Yeah, it does. Thank you. You know, I'll share something with you and you tell me if this is right. I do a few podcasts and when i explain my method, you know, I I'm like and, you know, you can sort of feel whether the audience is getting it or not.
00:38:05
Speaker
Well, I'm not really that this way now, but I'm like, what the hell is wrong with you? You know, i mean, do you have a better way of doing life that has more credibility than what I'm bringing into the table?
00:38:20
Speaker
um you know, you're applying the central concept at the top book of the world on success. I'm blessed to have my methodology ah vetted at one of the top five business schools.
00:38:33
Speaker
I just don't think, and again, i don't want this to sound like bragging. I'm just but just being honest. that I'm like, if you're not going to do this, it's got to make perfect, logical sense.
00:38:48
Speaker
But why aren't people... everybody doing it. Well, I realize that not everybody's doing it because they're not driven to do it. You know, ah they're certainly not doing it because they see a flaw in the logic of it, but they're just not enough to do it.
00:39:07
Speaker
You know, I would love y'all's input on on that. Anybody want to share a, am I right or am I wrong? Oh, you're right. You're right. The Yeah, but the preference.
00:39:21
Speaker
More success is merely a preference for 98% of people. Preference is the right word, like mere preference. I almost wonder if there's another word like, you know, slight interest, probably. You know what I mean?
00:39:38
Speaker
Preference is the right word, grammatically speaking. It's all right, but you know what mean? Well, you know, thank you for that, because I've never said that. that to anybody, you know, because this what I thought in my head, but, you know, ah very helpful to me. and and you know, and here's something and that has totally helped me, I learned about the DISC profile.
00:40:03
Speaker
you know there's There's four different bounty types. And like I'm a D. And and you know um i like my wife is a BAGC, a perfectionist. is sort of the CEO, hard-charging type of guy.
00:40:21
Speaker
and And so, um and you know, yeah women which type you are is question of how fast you do things. And so, ah like my wife, again, I'm also task oriented.
00:40:35
Speaker
Well, we have a party for my class, ah Christmas party. And Ginger comes to me and she says, listen, we're going have all these people over here.
00:40:46
Speaker
I want to get some new artificial chi jellyfish for our aquarium. Well, the old John Mitchell would have said, babe, are you freaking nuts?
00:40:58
Speaker
They're not going to notice the the jellyfish, you know? But the new John Mitchell went, well, wait a minute, you know, she's just processing information differently than I am. And to her, that is really important.
00:41:14
Speaker
So, You know, a year ago, I would have said, babe, you got to be crazy. But the new and improved John Mitchell, and of course, I fed this into my um visualization, is let her be her. She's just processing information.
00:41:30
Speaker
And my response to her when she said it was, babe, knock yourself out. Get those, even though it's going to take her, you know, four hours, and It's probably going to cost me $500 to get the aquarium guy out.
00:41:46
Speaker
I'm like, knock yourself out. And so the the point of of that story is you know we all have a tendency to think when people don't look at things like we do, ah that they're inferior to us or they're unenlightened.
00:42:03
Speaker
No, they're just processing information differently. And that has affected me in teaching my methodology, whereas used to be and at sometimes at a conscious level and sometimes at a unconscious level, I'm like, what's wrong with you people?
00:42:21
Speaker
You know, now I'm not like that. I'm like, Hey, if you get this right, if you don't don't get it, no problem. You're just processing information differently. This seems so logical to me, but I respect that you're processing life differently than I am. And, and, you know,
00:42:39
Speaker
This has been very, you know, I don't know, yeah just very very comforting now to let people be different than me. And so maybe that hopefully that helps you.
00:42:52
Speaker
You know, ah Mitchell, in our ah community, we've had men come ah and stay with us for the long haul. We'd also had lots of men leave. ah And there was a period where some of the men are going, oh, my God, what are we doing?
00:43:07
Speaker
wrong here why aren't we retaining men uh one of our men arpa the man who led the check-in said to us to all of us we're not doing anything wrong they're not the right men yeah ready to do the work said you're gonna bring men in here and they're gonna they're gonna try it out and then they're gonna hit uh the immovable rock that is our standards.
00:43:33
Speaker
And some men are gonna handle that well and some men
Maintaining High Standards
00:43:37
Speaker
are not gonna handle that well. You may have noticed some of the men were checking in in the improper order. And our standard is you check in in the proper order.
00:43:46
Speaker
There's a reason we do that because high standards make for high high high value, high level men. right No standards or low standards make for sloppy men that lose.
00:43:57
Speaker
And, um, what you're saying that Darren Hardy told you is, is ah brilliant other way of saying what ARPA said to all of us.
00:44:09
Speaker
Most people are not prepared to do the work, but the men that are here today, these men are all prepared to do the work. And when I, uh,
00:44:20
Speaker
told them about you coming to speak for us. All these men were really excited to come and listen to what you had to say. but One thing i would say to you is, yeah you know, the most significant thing I ever learned was that 95% of my daily thoughts and actions are unconscious.
00:44:38
Speaker
Because once I got that through my thick head and and and understood that, and and of course I got it at more or less the same time I'm learning and thinking grow risks that my daily actions determine my success. And maybe it was that that learning those two things at the same time that was was pivotal, yeah it was so easy to connect the dots that my subconscious mind controls my life.
00:45:06
Speaker
it's It's literally that simple. And it's amazing how easily manipulated the subconscious mind is. Again, it it's the the obedient servant of the yeah conscious mind. And so you have a choice.
00:45:23
Speaker
You can let your subconscious mind be your greatest asset. Or it can be your greatest nemesis in life, because keep in mind, you are innately wired to be fear-based and reactive.
00:45:36
Speaker
And that was great 50,000 years ago. But it's the opposite of how you need to be to be productive, creative, and happy. and And I see that at the end of the day, your success in life, as well as your enjoyment life, comes down to the thoughts that are going on in your head most the time.
00:45:57
Speaker
And what my methodology does is it impacts the creation of your thoughts. Amen. Amen. Okay. I'm Vincent Lupo. I'm in the merchant services field. field So i point of sale systems and credit credit card processing.
00:46:15
Speaker
And you said something interesting ah about clarity. I definitely lack clarity. I've lacked clarity and discipline. And i can talk a lot of nonsense about all the things I want.
00:46:27
Speaker
um But really, i look at my if I take a look at myself honestly, am I taking those actions um that will produce the result I'm looking for? And the answer is no. you know i haven't I haven't been willing to put in the work, but one thing I struggle with is defining clarity. So in my situation, what I'm looking at, do i start my own business or continue to work for the company I'm with?
00:46:53
Speaker
And I always kind of seem to be in that position. of stuck between two places and never having that clarity that's going to drive me forward.
00:47:05
Speaker
So how how did it hit you when I ah said to the other gentleman, how do you create success? You know, i think what I got out of that, respectfully to him, um and I would have probably said what he said, oh it was clear he's just winging life. Do you find your winging life?
00:47:27
Speaker
Yeah, 100%. I wouldn't even know how to answer that question. I mean, I do a lot of things in certain areas, but some questions like questions like that, i really don't have an answer.
00:47:38
Speaker
And light I see it's lack of clarity. Well, you know, I think from a bigger standpoint, there's so much value in, and you know, I'm teaching you a way to do life. And I see in the success business, ah nobody out there is teaching a way of doing life.
00:47:59
Speaker
They're teaching you you different strategies. But all they're impacting is your intentions, not the actions associated with the intentions that make the intentions turn into reality.
00:48:11
Speaker
But you know most of the time, people have never been asked, how do you create success in your life? And they realize, oh, I don't really have a way.
00:48:25
Speaker
And that's what I want to do is sort of wake people up. ah to this. and And, you know, maybe the ah final thing i'll I'll maybe leave you with is that maybe this will be meaningful to everybody.
00:48:38
Speaker
So I had my first grandbaby three years ago. And so the day after she was born, Ginger and I go over to ah my daughter's house and and And this is the day after the baby's born.
00:48:53
Speaker
And there's a lot of hooing and aahing about the baby. and But for some reason, they give me the baby and they walk away. And I'm holding that precious little girl in my arms and I feel the warmth of her body against mine.
00:49:10
Speaker
And I start crying because I realize how precious this life is. and and And she's going to live to be 100 years old. and And again, the thoughts that were going on in her head most of the time are going determine her success and her enjoyment of life.
00:49:28
Speaker
And and you know how that relates to each one of you is your life is precious.
Taking Control of Your Life
00:49:35
Speaker
Your life is precious. And if you're winging life, fix it.
00:49:42
Speaker
You know, I mean, fix it. I got the way to fix it. And, you know, the the cost is 25 bucks for my book. And, you know, i don't have a bank end that I'm going to try and sell you a $20,000 thing.
00:49:58
Speaker
thing You know, I'm at the stage of my life where I just want to help people because I feel so blessed for what I have that if I can help you and and impact your life, because, again, you're just a younger version of me.
00:50:12
Speaker
so Mitchell, I'm going to push back a little on what you said. so Okay. So I'll be candid. Even among the 2%, your book, a maximum of 10, 20% of the power in it will get to somebody. That's out of Glasser choice theory.
00:50:31
Speaker
The real way that you're going to have an impact on people is if you teach them how to teach this because a they'll learn it better and they'll be able to use it better and they'll be able to teach it to people.
00:50:43
Speaker
So ironically, i know you want to help people and you don't need the money and all that stuff, but but if you really wanna reach the most number of people, you and I should talk about you creating a backend and getting people to be more invested in this because the more invested they are in this, the more they're gonna learn it and apply it. A $25 investment is not as powerful as a $10,000 investment.
00:51:05
Speaker
Now I'm not saying you should be charging $10,000, but people that pay more, but people that pay more We'll learn it more. And so we can say, we don't want you to just learn this. We want you to learn this to the point that you can teach it to people. So it could be a licensable thing.
00:51:22
Speaker
That's my point. completely agree with that. i have, you know, I tell you, and I, maybe I told you this, the other day. But, you know, I sort of got tired of teaching the methodology, you know, and and oftentimes teaching it to people that were halfway committed to it, you know.
00:51:41
Speaker
But where I'm at now is I'm like, read the book. you ah It's all there. And if you embrace it, then I will I will, you know, bend over backwards to help you apply it in in my future. You're awesome that way.
00:51:56
Speaker
You're awesome that way. But exactly what you said is right. i think I think this is really a methodology that should be taught to coaches who then teach it to their And then license it, 100%. should be a licensable program, and I'm happy to talk to you about that offline because I kind of help people do that. but Right. That's brilliant. That's beautiful. Okay, so...
00:52:19
Speaker
All right. Thanks again. I'll be in touch tomorrow. I'll give you a call, Mitchell. Thank you. Take care. Okay. Thank you for listening to the Sovereign Man podcast. If you're ready to take charge of your life and become the man you've always wanted to be, we invite you to join the movement at sovereignman.ca.