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The importance of creativity in SEO with Kelly Drewett
28 Plays1 year ago
Welcome to the Untitled SEO Podcast, the podcast where we dive into the ever-evolving world of SEO in a very human way. I'm your host, Andrew Laws, and in this episode, we're joined by the snowboarding SEO specialist and all-around good egg Kelly Drewett.
**Episode Overview:**
Join us as we explore the intricacies of Search Engine Optimization (SEO) and web design with Kelly Drewett. With a wealth of experience in the field, Kelly shares her journey, from the early days of her career to becoming a seasoned professional in SEO and web design.
**Key Topics:**
1. **Kelly's Professional Journey:** Discover how Kelly's career evolved over the years, leading her to become an expert in SEO and web design.
2. **The Art and Science of SEO:** Delve into the technical and creative aspects of SEO. Understand how balancing these two elements is crucial for success in the digital space.
3. **Unique Websites:** Learn about the importance of creating unique and engaging websites that stand out in a crowded online world.
4. **Intersecting Creativity and Technical Skills:** Explore how Kelly combines her creative flair with technical prowess to excel in the SEO industry.
5. **Personal Anecdotes:** Get a glimpse into Kelly's personal interests and how they intertwine with her professional life, providing a unique perspective on her approach to SEO and web design.
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**Conclusion:**
This episode provides invaluable insights into the dynamic nature of SEO and web design, offering listeners a deeper understanding of what it takes to succeed in the digital realm. Whether you're a seasoned professional or just starting, Kelly's expertise and personal stories are sure to inspire and inform.
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**Contact Information:**
- Kelly Drewett: https://www.linkedin.com/in/kellydrewett/
- Andrew Laws: https://www.linkedin.com/in/andrewlaws/
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**Acknowledgments:**
Special thanks to Kelly Drewett for joining us in this enlightening conversation and to our listeners for tuning in. Stay connected for more episodes where we explore the digital world with industry experts.
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Transcript
Introduction to Season 3: Networking in SEO
00:00:00
Speaker
Hello, welcome back to the untitled SEO podcast. I'm your host, Andrew Laws of YesEo. I need a better job title. I think I've been standing up in networking events and introducing myself as senior owner of White Hair and things like that. We are on season three of this podcast now and we're sticking with our LAN, our live action networking, people in SEO and the creative
Meet Kelly: From Web Design to SEO
00:00:24
Speaker
industries. I think we need to be better at speaking to each other.
00:00:27
Speaker
So to that end, I have an honoured guest today. Guest, would you like to introduce yourself? Hi. Yeah. Hi, Andrew. Thanks for having me. I'm Kelly from KD Web. And yes, I'm in websites on SEO.
00:00:41
Speaker
Hooray! It's a good thing to be in. I think it's fun. I'm also getting the white hair as well, so I'm catching up. You've got some way to go to catch up. I still think mine's grey because when I was a dumb young punk, I used to dye it, bleach it and all sorts. I could never afford the proper stuff, so I used to use peroxide mouthwash.
00:01:05
Speaker
I think it did some damage. Now, you don't hear other SEO podcasts talking about things like that, so we are a little different here. So Kelly, we have met before, but not at great length.
Evolution of Web Design and Early SEO Days
00:01:17
Speaker
So it'd be a good opportunity to say hello properly and to find out a bit more about you and how you do SEO. It's a terrible use of English on my part. I do apologize.
00:01:29
Speaker
Yeah, what do we do? That's a little bit sort of French. How do we make SEO? Yeah. How do we do an SEO? When somebody rings you up and says, we've got a new website, can you do an SEO? So what got you into SEO? Because I'm yet to meet anyone who really aimed at it. I think a lot of it's fair to say fell into it. So how did you find yourself in this weird world we occupy?
00:01:56
Speaker
I suppose it was falling into it, yeah, in many ways. Well, I still am a website designer. I don't know what to call myself anymore. Is it an agency? My company still designs websites. So just over the years, I have been doing the job since I was
00:02:16
Speaker
17, opened my business at 19, and I've been freelancing as a website designer for all that time. And I just kind of started thinking to myself, why do some websites rank really, really well and others don't? Obviously, it's curiosity, isn't it? And I think you and I both are lifelong learners. So
00:02:37
Speaker
It's one of those things you start investigating and you think, right, okay, technically this could be better here. And then the content could be better here. And oh, this is the way to do it. And then you practice and you learn and you have some success. And that is basically how I fell into it. Yeah. Nineteen is an incredibly young age to kind of get into web design. I think when I was 19,
00:03:03
Speaker
I think technically websites did exist somewhere. Just coming around. It was the early 90s when I was that age. There weren't websites. There were loads of things that a lot of people probably have forgotten about now. There were bulletin boards that you dialed into using a telephone.
00:03:25
Speaker
And I never did because I grew up in one of those houses where we had a tin next to the telephone. And if you wanted to use the telephone, you had to put money in it. And we only, we had a computer that wasn't capable of it. So I've gone off, gone off on like some weird kind of like memory down memory lane here. It's those memories though, isn't it? Yeah. Of really old school computers. But I like, I like how you came to thinking about SEO. So it's, you're building websites, but you think, well, who's going to look at them?
Learning SEO: Curiosity and Experience
00:03:54
Speaker
How are people going to find them? And I think,
00:03:55
Speaker
that I do speak to people fairly often who come to SEO because they realize that there'll be a creative or a developer, although developers can be creative, developer and they sort of go, well, no one's going to see what I'm doing unless there's an extra magical ingredient here. Yeah, completely that. Yeah. So how do you start to learn about it? How do you go out and figure it out? It, I guess it is
00:04:23
Speaker
testing over and over again because obviously I know every single website designer that I've ever known has always done websites for their friend or their sports club or their something, something they've got a passion about. So I know mine started, this is way back when and it was actually a kickboxing club so I did their website and
00:04:45
Speaker
I was wondering why their website didn't do as well as a certain other website and actually this has to do with backlinks and things like that at the time because this website, the other website had been online for such a long time and they were getting loads of I guess PR around what they were doing in the real world and things like that and that's where it started to sort of unravel for me and I started to really put
00:05:11
Speaker
effort into that side of
Balancing Technical Skills and Creativity in SEO
00:05:14
Speaker
SEO. Well, that's kind of content side as well. And yeah, I went down a kind of technical side as well because I do love that technical side. But I also love that creative side too. So there's that two things that fit together there. It's a glorious mix and it's one of the things that keeps it really interesting for me. Everyone I work with
00:05:37
Speaker
almost everyone I work with is a writer and almost all of us are musicians as well. We go and gig together and stuff, you know, we don't just say we're creative, we really kind of live it. But we also, the technical side is often overlooked a lot, especially by people who tend to be more artistic. I think there can be a danger in SEO sort of leaving that side of things to other people. But it's so crucially important, because I know part of your messaging
00:06:03
Speaker
is that you want to make it very clear to people that you have a deep technical understanding of that. And I'm really interested by that because I don't think people talk about it enough. Yeah, I think people do hide this whole technical, not hide, they are scared of this technical side of it. Actually, when you learn it, you know, once,
00:06:28
Speaker
Okay, so it changes all the time, et cetera. But when you learn something once like that, you have the ability to be able to do it over and over again. So for example, tags or something like that, which is a technical side or a sitemap.xml or something that you would need to
00:06:46
Speaker
upload via FTP or something. These words really terrify people, but you've done them a few times and actually they're not terrifying at all and they're quite easy to put together and to ensure that they're correct on the website. One of my mantras is that if you hit something that feels challenging or difficult to understand or just more like hard work, then
00:07:15
Speaker
If you continue, you're continuing at a point in the SEO journey that your competitors probably won't. It's like an instant way to get yourself ahead of other people is just to, well, care and have that inquiry in mind of wanting to keep going and going. That being said, I did have to hire a developer a couple of years ago.
00:07:38
Speaker
because I get to the point and I'm not a developer. I can look at code and know what it's doing, but I wouldn't dare call myself a developer. I got to the stage, especially around some core web vitals things. I just had to go, look, I can try and understand it, but I think I'm going to have to get somebody else in. Bring someone in.
Challenges and Anecdotes in SEO
00:07:54
Speaker
Yeah, definitely. I find it fascinating how the world of SEO is not fragmenting because that sounds negative, but how we are.
00:08:02
Speaker
sort of specialising a bit more in some areas now. So you're kind of, you're doing tech and I mean, design as well. Where else do you think we're gonna go from here? So I love, I've gone, went on this really crazy creative road because a couple of years ago I decided for my mental health, I need to get off the computer and go into creativity. I am coming back around, Andrea, come on. No, you don't have to. We're not, it's hardly a stripped podcast.
00:08:33
Speaker
So obviously, so what I love, part of what I love about SEO is that inclusivity for people. So you're making sure that you're looking after the user and the fact that you need to be experienced and give your life experience and be original and unique and that authenticity as well that we all should be putting into our websites. But the problem is, is everyone gets a fashion
00:09:01
Speaker
finds a trend and everyone wants exactly the same website. And that just should not be the case. Everyone should keep their websites unique and bring that creativity that they've got in the real world into SEO. Because you know yourself that videos rank, images rank, you know, podcasts are soon, you know, they're going to blow definitely well blowing already, obviously. So it's that all that
00:09:28
Speaker
is one huge machine that's going to help a company rank online. So much creativity in there. And I think our friends can really embrace that. Yeah, absolutely. And for me, it's about being present or helping clients being present in their niche. I really try not to use words like that, but it's just saying that the more of you you bring out,
00:09:58
Speaker
then the more there is for people to like.
00:10:01
Speaker
A lot of the time, I've not worked with any clients who I've had to sort of go, well dial it back, people just aren't going to like that. It's always fine. Someone that's overconfident and going crazy, yeah, never seen that.
The Role of Networking and Client Education
00:10:14
Speaker
I've got one client, I shouldn't say that on the podcast. I've got one and I've learned just to let him go with it because I'm always wrong. I would say, you might want to dampen it down. Now I'm just like, just go, let's see what happens. That's on fire, is it? Okay, do you know what? We'll just see what happens.
00:10:30
Speaker
And it's really good fun actually. I like challenges like that.
00:10:35
Speaker
What a great word though, fun. SEO can actually be fun. And I think that's where that people don't understand that side of SEO. And that's what I loved when I first met you. I saw you in the networking group and I just wanted to make a connection with you because I saw that you were fun. And that part side of SEO with your knowledge as well, tech knowledge, just is an incredible
00:11:02
Speaker
Yeah, convolution. We ought to mention the Bat Networking Group. It's the Creative Collective, which is the best networking group in the world. And I say that gleefully, even though I'm part of launching another networking group in Ipswich, which is part 4n at the moment, but Creative Collective is still the best. It's still better. It's really good, isn't it? And yeah, the guys are so friendly, supportive, and again, nuts, creative.
00:11:32
Speaker
Like that is the way the world should be. We should all be a little bit mad. Yeah. So with your testing, so going back to your kind of your journey into SEO and you're saying that you're building websites and they're sort of realizing that people aren't going to find them and what could be done to change that.
00:11:48
Speaker
Have you ever fallen victim to something a lot of us in SEO do, which is to own too many websites of your own? Have you been quite disciplined? No, disciplined because... Oh, well done. Yeah, well, you know that for yourself. So if it is... Okay, let's dial that back. Yes, I've got two domains at the moment, two domain names, but you know yourself that when you've got a really strong domain and all of that content is, you know,
00:12:17
Speaker
working and doing really well on one domain name, that's where you should be pushing it. If it's in the same industry, so working on different websites all the time that maybe you're driving is just going to be hard work. That is going to be such hard work. I don't want that. You're far wiser than I am. The very first website I built was called Cats in Boxers.
00:12:44
Speaker
and people from around the world, I still find this amazing, would send me pictures of their cats in boxes. This is about 1990s. So, because I just want to Google it now and I'm talking to you. I did archive it somewhere in an Amazon S3 bucket and I can't remember where it is. It's out there somewhere. Have you heard of the Wayback Machine?
00:13:06
Speaker
Yeah. Oh, yeah. Oh, yeah. No. Yeah. Go and find it on there. So for everyone out there, the Wayback Machine is a website where you can go, go onto waybackmachine.com I'm thinking, and you can type in your own domain name and go back into the past and see the website as it was, as it existed in like 1999 or something. That website has saved my skin on a couple of occasions, probably more than, more than I care to admit on a podcast, but a client
00:13:36
Speaker
A few years ago, they were an occasional client and I did some photography work for them because we're both creatives and whilst we tell the world and certainly tell LinkedIn that we're SEO people.
00:13:51
Speaker
we can't help but be tempted by other creative projects. So I do photography, I still do industrial photography, but I used to do like property and a few other bits as well. Not part of like some big business scheme, just like, hey, that's cool. And that tickles my brain. I'll go do that. And this client I did some photos for of a holiday home that she owned in Suffolk, here in Suffolk. She contacted me and said, we're selling our ski lodge.
00:14:17
Speaker
And I was like, oh, I didn't know you had a ski lodge. And he's like, yeah, I can't even remember where it was, Switzerland or somewhere. We're selling the ski lodge, but the person buying it wants to buy the website as well. So can you package up the website? I didn't even know it existed. I didn't know there was a website. Can you package up the website and get the content so that we've got some sort of document we can give them for the website? And I was like, yeah, right. 50 quid. That's like 10 minutes work. No problem at all. I said, just let me know.
00:14:48
Speaker
just let me know when it's going to happen. Oh, you know, these sales can take a while. About two and a half years passed and I got an email saying, just let you know, we sold the ski lodge a couple of months ago. Can you, can you get the content for us? And I was like, what should I, well, the new ownership, the new owners switched off our website and built their own. So, you know, we've got like family photos and stuff that we had on there. Oh my goodness. Yeah, this makes me really sad. We're hoping that you backed it up. And I was like,
00:15:16
Speaker
I wanted to say, you never asked me to. I gave you a price and then never heard from you again. But I was like, okay, I never just say yes or no in those circumstances. I've learned through being in business for 23 years just to go, okay, I just need to do a bit of digging.
00:15:37
Speaker
It receives what I always say. I need to do a bit of digging and I'll get back to you as soon as I can. Rather than actually go, Oh my God, what have you done? Oh, this is awful. Or just go, yes, I can fix that. And then finding out I can't. And that's, yeah, that's one of the times I went to the way back when machine and it's not, it doesn't always save perfect copies of website. There's always something broken, but I was able to go through enough a lot. I was able to get it and I was so relieved.
00:16:01
Speaker
That's really good. You'd feel slightly guilty even though you hadn't been actually given the job. I really believe that for part of the reason my company exists is to try and be an evangelist for SEO and how good it can be and how much of a good force for the world it can be. So when people make mistakes like that, I think it probably was her mistake.
00:16:29
Speaker
It really galls me because I'm like, no, the education should be there to understand that if someone else has switched your website off, it's gone. It's gone. It's gone. They don't just magically live on in some sort. They do live on an internet graveyard. That's what the Wayback Machine at Internet Archive, that's exactly what it is. Google now. Now they're hosting and stuff. But really, you'd have to dig around a lot to be able to find those files and things.
00:16:56
Speaker
I think it's worth explaining to clients what hosting is. And I always say it is like renting an apartment in an apartment block. That's your block. If you knock it down, everything is gone.
Complexities of Web Design and SEO Responsibilities
00:17:08
Speaker
So, you know, there's a couple of things which which still, I mean, may still happen in our world. And I've got a situation going on with a potential client at the moment, where I asked the question, where's your domain name registered? Hmm.
00:17:26
Speaker
Do you actually own your domain name? Well, we assume we do. And I cannot believe this still happens. I've had to fix that problem so many times over the years. Chasing DNS around. Oh my goodness. Yeah. I once, I won't tell the whole story because I've told it on the podcast before, but I once had to go to basically an abandoned office block to look through mail that had been discarded to prove that one of my clients had a rightful
00:17:55
Speaker
claim to their own domain name. And when we got it, this is when things had changed. And we went to Nominate and said, look, the person who registered has basically disappeared. And that does still happen. It's just happened to one of my current clients. The people who built their website has just disappeared. So the website expired. It doesn't exist now at a time when they're trying to do something really important with their business. And there's no hope with that one. But with Nominate and this occasion, I was able to say, look, this is
00:18:23
Speaker
the people, this is their rightful claim, and Nominec went, yeah, you're right, and basically gave them the registration. Yeah, if you can prove it, you can actually claim them back. But it's very, yeah, well, well done you for going so far and doing it. What we did in that instance, because really didn't want to change it, it was so it was too perfect. And it was a brand domain.
00:18:46
Speaker
So what we did in that service, we found a law firm who offered a service. Well, they promised to keep your domain name registered for 100 years. And at the time, the longest length of the code at the UK domain, and at the time, the longest registration length for code at UK was two years. So they paid quite a lot of money, but there was this cast iron guarantee that for 100 years, the domain
00:19:11
Speaker
wouldn't expire at all. It would be a bit sad if they just let it lapse and then they'd take the money already. All that. It still happens. People still let their domains lapse. I try to develop a product with a local IT firm, and I'll probably just do this as a thing. I do it for my clients. I'm going to start working with them, put together a technical record that says,
00:19:35
Speaker
We've checked all these things. This is when you need to renew. This is where your domain name is registered. This is who your hosting is with. Because I think in terms of business continuity, it's just quite a responsible thing to do. I really need to sort of make that a more cast iron thing. Yeah, make it a sort of system. This is where I think website designers get so sort of almost mind-blowing because
00:19:57
Speaker
You can feel like you're a designer and you're really good at that digital design and having it all, you know, fit on, I don't know, a couple of monitors, a couple of screens.
00:20:08
Speaker
actually being able to do the DNS and the domains and the migration of a WordPress site or Photoshop editing. There's so much involved in website design and then you're not even looking at the SEO yet. But then website designers are also expected to do SEO too. That's such a classic. I'd say probably a third of the inquiries I get, they say, well, the designer did some SEO.
00:20:36
Speaker
What's that mean? Oh, no, I do. I say, brilliant. What did they do? And what it tends to mean is they installed Yoast. I'm like, brilliant. That's great. That's something that we now don't have to do. And we're still going to check it. But yeah, just go check because it's fine and obviously fiddling around. It's like, OK, I'm not going to go in to judge it, but it's not even a keyword that's going that's actually targeted or research or anything like that here. So, yeah, OK, you did a bit of SEO, but
00:21:05
Speaker
But let's make it stronger, yeah. The other skills, the other side of it, I know that in the corporate world and for larger SEO agencies, people will just say no to things like... The thing going on at the moment, I don't know if this has affected you much, but the DMARC change with Gmail and Yahoo. Yeah. I know for a fact some of my competitors
00:21:30
Speaker
would just say DNS has nothing to do with us. And my opinion is it's so important to the core of the business. And in reality, because I understand DNS, it's not a large task for me. And it's a responsibility. It's a responsibility. I mean, it's not a legal responsibility. It's just kind of one of those
00:21:52
Speaker
I'm not sure I'd feel very good about myself if I didn't do the thing that helps it. Well, that comes back to integrity, doesn't it? I think that's what people, clients don't understand. We're doing so much behind the scenes to make it all work for them and to get their email delivered. I've just thought of an equivalent thing. I'm a bass player and I play bass in bands.
00:22:17
Speaker
When you play bass, quite often people don't know you're in the band until you stop playing.
Personal Interests: Music and Snowboarding
00:22:23
Speaker
I love that kind of comparison, like comparing something that's so technical with something that's in the real world, musical kind of thing.
00:22:31
Speaker
Where did Andrew go? Did he just fall off the stage? They look round, go to the back, trying to look moody, which I fail at, I think. Oh, so you don't feel like the cool one on stage. This is sad. Well, I'm considerably taller than the rest of the band, so I've got that going for me. But there's also seven other people in the band, so there's not really enough space to stand with me doing the splits.
00:22:54
Speaker
holding it up and bass guitars are quite big so I'd probably brain the person stood next to me if I tried moving around too much. Where did you play? What was your stomping ground? As you face out the stage I'm always stage left. Well, no, I went geographically.
00:23:14
Speaker
That's an incredibly specific question that I've never been asked. We don't, that band, we don't get to play that often because our keyboard player, our trumpet player lives in Malmo in Sweden. And there's so many of us, so a core of us rehearsed, but no, we played an Ipswich just before Christmas. We sold out a 200 capacity venue.
00:23:36
Speaker
a span called These Are End Times. We've been quite proud of it. We've been going for quite a long time, but we're really sort of hamstrung by the fact that we're all middle-aged men with children apart from anything else. Yeah, other things to do. But BBC, local BBC did a documentary about us, about an album we made about 10 years ago.
00:23:54
Speaker
as a Christmas special a little while ago, people seem to like us. They bought tickets and come to watch us. That's so great. Well, this is what I was thinking. I was like, oh, I might pop along. I miss live music. It's really kicking off in Ipswich. The whole scene is kind of run by musicians, which is brilliant. So a bunch of my friends put together and created the CIC to promote live music and basically take over some of the local venues.
00:24:24
Speaker
And they've done it with a lot of lottery and arts founding, arts council funding and whatever, but they're really turning into, switching to a really good destination. So, you know, we'd have a big band's play and it's a really exciting time just to like music. So what about in the world eyes? So we're not doing very well at this networking thing. I always assume anyone involved with the creative collection is in Kent. Oh, we had to do the following questions first. So where are you? Are you in Kent?
00:24:52
Speaker
No, I'm in the Alps in France. Oh, okay. We probably spoke about this because it always comes up when we did actually meet that first time. But yeah, this is another great thing with websites and
Remote Work: Flexibility in SEO Industry
00:25:05
Speaker
SEO. You can travel, so yeah. I've got members of my team, my loose teams it were, and I never know where a couple of them are going to be. Two different people, I don't know. There are a couple because neither of them would appreciate that, I don't think.
00:25:19
Speaker
But I've learnt never to ring their mobiles because I pick up the ring them and the last time I tried this was one of them, Lewis. I didn't recognise the ringtone and I quickly hung up and I just sent him a message on slag and said, where are you? It was like Peru. It makes no difference at all. I remember actually being 30 when I went off travelling and this is when all the Wi-Fi's came around, came into like the cafes and it was really, really
00:25:45
Speaker
I guess common. And I said to some of my clients, so I'm going off traveling, but I'm still going to be doing websites. So don't worry. And I think about 20% panicked and left me. And then 50% of them came back again going, Oh, no, it's fine. You know, but it is that people are used to it now. But, um, yeah. I can remember going before I was a parent long before I was a parent, I used to, we used to go away and I
00:26:12
Speaker
It was so difficult to find Wi-Fi because there was so little of it. I used to have this key ring with a button that you pressed and you used it to basically find Wi-Fi. So you'd walk around the town center to find somewhere with Wi-Fi because it was so scarce. I took a network cable with me to Thailand when we went there to make sure that I saw a big long thing because you would be sat on the other end of the internet cafe or something just so I could plug my own computer in.
00:26:44
Speaker
Did you sort of go travelling and never go back? That's basically what happened. We call it chasing the snow, so I'm a snowboarder, love my snowboarding, and went every year basically. It started in Canada. A friend told me about this place in France and I met my husband here, my now husband here, and yeah, stayed.
00:27:09
Speaker
Do you know, this is going off topic slightly and I'm going to have to use my foot to try and reach something. I love this. It's like dancing. Creativity. It was a snowboard I've been skating for for years and years and years and years. And it was a snowboard instructor that actually taught me how to skate properly.
00:27:28
Speaker
actually showed me the stance and how to actually do it. So people on the podcast, I just, oh, I held up and I nearly dropped a skateboard. It wouldn't hurt the skateboard. It hurt the floor or me. I wouldn't do any harm to the skateboard. But yeah, it was a snowboard instructor who he did inline skating as well. And we're out in the skate park locally. And he just stopped me and said, I can't watch you
00:27:52
Speaker
whizzing around anymore without telling you how you ought to actually stand. And he did it. I mean, I'm talking about, I was in my late 30s. It's not like I was young. I was like, oh my God, that's so much easier.
00:28:07
Speaker
I could do the one where you go really fast, hit a stone and then go flying off and do a roly-poly. That's fantastic. Something of an ace at that. I've never been able to ollie and flip the board around and all that stuff because when I was learning as a teenager, it was all gravel roads around rural Suffolk, so we could master... Honestly, some men and all hard services terrify me. Snow is much more forgiving.
00:28:33
Speaker
I don't know because I skate bowls and ramps so I don't do anything now that's like a jolt for anything so
Conclusion: Embrace and Enjoy SEO
00:28:41
Speaker
you tend especially if it's a wooden ramp or a bowl when you come off you tend to just like you get really good at falling over but snowboarding it's the speed I think but there's probably a few things to bump into. Yeah obviously depending on what kind of piece you're on but or if you're in the trees
00:28:59
Speaker
But yeah, I think it's that catching the edge and then hitting the deck is the most terrifying thing which everyone hates. And you're attached to it with a snowboard. You can't jump off, no. See the skateboard, it just goes rocketing off and you look just hoping it's not going to brain anyone.
00:29:17
Speaker
I don't know. Yeah, concrete. Oof. It's got to the stage where I pretty much got hurt every time. So I don't skate as much now. The final straw was I had an accident in a bowl in glamorous Peterborough and had to do physio for like six months and have it use a walking stick.
00:29:36
Speaker
You just don't heal as quickly do you when you're older, it's really annoying. It's annoying that the healing was annoying, it was the cost was annoying and my daughter was really young at the time and massively inconvenienced my wife basically because I couldn't parent properly.
00:29:54
Speaker
Are you teaching your kids is my uh just next question. My daughter's 12 and she has suddenly shown a great interest in that skateboard. She's realised it's cool. Yeah I think she just wants to carry it around. I'm not convinced she wants to actually like endanger herself. To be honest that is just what I do. I go out, I dress up and carry my snowboard around.
00:30:16
Speaker
Smart. Well, for a 20-minute podcast, we've added an extra 33% or something there. So really enjoyed talking to you, Kelly. We'll put information so people can find you on LinkedIn and find your website in the show notes. And we're not one of those podcasts that really says, is there a big core message you wish to leave us with? But is there any final thoughts?
00:30:39
Speaker
Final thoughts, just maybe enjoy SEO and get creative with it and have a bit of fun with it and don't get scared about the technical bits. Cause that's our, our job basically. So get involved with your SEO expert. Love it. I'm fully on board with that. Okay. Well, I'm going to say goodbye. Would you like to say goodbye? Yeah. Well, no, you say goodbye. You can say goodbye. I'll say it like really badly so that your goodbye sounds better. Goodbye.