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The Rockstar CMO Studio: Simon Saves the MQL (Kidding!) image

The Rockstar CMO Studio: Simon Saves the MQL (Kidding!)

S1 E263 · Rockstar CMO FM
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0 Plays16 days ago

This week, marketing and revenue operations expert Simon Daniels joins Ian after a two-year break working with Forrester to discuss how we define the discipline of revenue operations, how this sits with sales operations and marketing operations, and how we should implement this function. 


In this discussion, they cover:


  • Revenue operations, marketing, sales, and customer success operations.
  • The organizational structure for RevOps varies by business context.
  • Collaboration between sales and marketing 
  • The death of the MQL
  • Understanding the buying group and metrics for revenue and pipeline health
  • The key technology and data platforms
  • The role of AI in the analysis of revenue operations.


As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

 

Enjoy!



The Links


The people:


As mentioned this week and some further reading that Simon recommends:


Rockstar CMO:


Track List:

  • We’ll be right back by Stienski & Mass Media on YouTube


You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

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