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The Rockstar CMO Studio: The Post Sale CMO image

The Rockstar CMO Studio: The Post Sale CMO

S1 E272 · Rockstar CMO FM
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0 Plays17 days ago

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss the role of the CMO and marketing post-sale, in reducing churn, increasing customer lifetime value, and loyalty in a B2B SaaS environment where there is reduced friction to switch. 

In this episode, they discuss:

  • Customer loyalty in the experience economy

  • Five CMO considerations for customer loyalty

  • Managing the brand gap

  • Nurturing customer relationships

  • Formalizing customer advocacy programs

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

 

Enjoy!

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You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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