The Rose & Rockstar: The Google Does Not Abide
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, Robert feels that the dude does not abide, inspiring his cocktail choice, and he and Ian discuss the AI-dominated Google search experience and how this impacts our content marketing.
The main points from the bar this week:
- AI is changing the way search engines operate, impacting content creators
- Search results are cluttered with AI-generated content and ads
- Content creators are frustrated with the decline in organic search traffic
- The future of search may involve more AI integration and fewer traditional interfaces
- Content must be structured for both AI and human consumption.
Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Mentioned this week
- Robert’s Breakfast Club inspired cartoon about tariffs on Bluesky
- Article on Bloomberg - Google AI Search Shift Leaves Website Makers Feeling ‘Betrayed’
- Robert’s podcast - This Old Marketing
- Robert’s regular series on Content Marketing Institute
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
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