The Rose & Rockstar: Gartner’s Digital Detox Prediction

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week Ian and Robert discuss a prediction from Gartner that we will need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing. 

The main points from the bar this week:

• Digital detoxing could be a thing, especially as trust and authenticity are reduced

• This will have an impact on marketing strategies and the budget

• Print media is gaining value as an alternative messaging channel

• The rise of gated communities that marketers will need to earn their way into 

• Identity-based content consumption and personalization

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Robert Rose on LinkedIn and Bluesky

Mentioned this week

• The Gartner Top Marketing Predictions for 2025 (webinar)

• Robert’s podcast - This Old Marketing

• Robert’s regular series on Content Marketing Institute

• Seventh Bear

• Ian’s Marketing Profs Webinar

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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