The Rose & Rockstar: Slowing Down the Vibe

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing. 

The main points from the bar this week:

• The idea of vibe marketing 

• Speed in marketing often correlates with quantity, not quality

• Slowing down marketing advocates for thoughtful and strategic approaches.

• Checkboxes and agile marketing methodologies can lead to a loss of creativity

• Marketing should prioritize thoughtful processes over rapid execution

• The integration of AI should enhance creativity, not replace it

• Successful marketing often comes from iterative processes, not just quick wins

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Robert Rose on LinkedIn and Bluesky

Mentioned this week

• Slow-Motion Marketing is the Antidote to Vibe Marketing

• Robert’s podcast - This Old Marketing

• Robert’s regular series on Content Marketing Institute

• Seventh Bear

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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