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The Rockstar CMO Studio: Being the Voice of the Market image

The Rockstar CMO Studio: Being the Voice of the Market

S1 E273 · Rockstar CMO FM
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This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss a new role for the CMO, being the voice of the market, not just of marketing.

In this episode, they discuss:

  • CMOs should shift from being just marketers to market analysts.

  • Understanding internal stakeholders' needs

  • Build credibility by creating relevant internal content 

  • Leveraging external networks enhances the CMO's credibility.

  • How this all helps the CMO to be a strategic partner

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

 

Enjoy!

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You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.


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