Introduction & Personal Journey
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Welcome to the Solarpreneur Podcast where we teach you to take your solar business to the next level.
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My name is Taylor Armstrong.
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I went from $50 in my bank account and struggling for groceries to closing 150 deals in the year and cracking the code on why sales reps fell.
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I teach you to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals.
Understanding 'Solopreneur'
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What is a solopreneur, you might ask?
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A solopreneur is a new breed of solopro that is willing to do whatever it takes to achieve mastery, and you are about to become one.
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What's going on, solopreneurs?
Overcoming Client Objections
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Today we're going to be talking about how you can overcome the price shoppers, the dreaded, I need to get multiple quotes, driving me crazy.
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I'm going to show you some live footage from a deal I actually closed last week with this exact objection, how I overcame it.
Podcast Availability & Listener Engagement
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Welcome to the show.
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My name is Taylor Armstrong.
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We're here to help you close more deals, generate more leads and referrals, and have a much better time in the solar industry.
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Appreciate you making the Solarpreneur Podcast the first listen of every Tuesday and Friday.
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We're coming at you.
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And thank you for sharing.
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Thank you for liking.
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Thank you for subscribing and commenting.
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We're coming at you free on Spotify, iTunes, and wherever you can find and listen to podcasts.
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And also wanted to give a shout out to one of our listeners.
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He left us a review over on iTunes.
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This is EC Does It Solar.
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He says, I found this podcast in late 2022 when I began my journey into solar.
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And it's it has, I think he meant to say brought me so much already.
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Anyways, we don't have to have grammar.
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I appreciate the reviews, however they come.
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And then he says, I still have so many more episodes to listen to and learn from, and I'm stoked to keep going.
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And this could be a lady.
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I guess I don't know the gender, but however you want your pronoun, I appreciate you leaving that review.
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It means so much to me.
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And that is how we grow the show, along with y'all liking, sharing, and commenting on the podcast.
Sales Success Stories & Techniques
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So let's jump into it.
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Last week, had a decent week, was able to get three on the week.
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And my last deal came over the weekend.
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This was a referral.
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When I was going to this deal, sounded solid.
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She'd rescheduled a couple of times.
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So I went there thinking it would just be a layup, easy deal.
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Got to the end and you're going to hear what she says.
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I'm going to pull up some live footage, which by the way, if you are not recording yourselves,
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as you're knocking doors or if you're calling leads or in your closes, I think you're selling yourself short.
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You should be recording, I think, the majority of every close of every sales opportunity you have because that's how you learn from it.
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And the easiest way to do that is with my friends over at Ciro.
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They're not sponsoring this, by the way.
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I just love their app and love what they do.
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That's a recording app where you can record all your closes presentations and it breaks it down to
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section by section, objection by objection, and really helps you isolate what's happening in it.
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Makes it super easy to do.
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And then also makes it easy to share within your team, use it for training purposes and content exactly like we're going to do here in a second.
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So you should be recording it.
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And that's exactly what I do.
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And I'm trying to utilize them to learn from as learning opportunities.
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And you're going to hear some stuff that I said that probably, you know, I could have probably dealt with this better.
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And I'm sure there's better ways to deal with this.
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But I'm going to share with you what worked for me, how I overcame this specific objection of, oh, I need to look at more quotes.
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I'm not going to sign anything today.
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I ended up closing this deal and I've gotten that before where I don't close it.
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This one, I happen to get it through.
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So we're going to go through what exactly I said, what worked for me, a few things I probably could have done better and learn from it.
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So hopefully it's helpful to you and let's jump into it.
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So we went through the whole presentation, the whole process, and this is really just starting at the end where we try to start the application, right?
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Here's how it went.
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I mean, I guess that's okay if everything's just under your name, right?
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You're the only one on the towel.
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Did you have any other questions before we go in?
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Well, is this just a quote?
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Do I have to do the application for the quote?
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Because I'm looking at other quotes that I got.
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I mean, I got another one and then I have another one scheduled, another appointment to get up what's their system and what they can provide.
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So is this the quote, the formal quote?
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So you can hear she is saying, is this the quote?
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I'm getting into closing.
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Then this is the last thing you want to hear as you're getting in to try to close the deal.
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Is this the quote?
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This is just the quote, right?
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And it's like, no, come on.
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I told you we're signing up today.
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And so ideally, right off the bat, if she's saying this, then in my opinion, I did not do a good enough pre-frame.
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Because these objections, they should not come at the end.
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They should come at the beginning.
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You should be pre-framing your closes, pre-framing your homeowners to where they give you these concerns before you get to this point.
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Because it should never get to the end of the close and they come up with, oh, well, we're just getting a quote today, right?
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That's a sign to me that I did not do a good enough job at pre-framing it as we get into the fact-finding, as we get into what she wants and lining it up to where she knows what the expectations are.
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Because the expectation of every single sit-down you have is that today at the end of this, I'm going to give you all the information on
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I'm going to make sure we answer all your questions.
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And as long as we do that, we're going to submit the application, submit the forms and get the process started with you today.
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Again, there's no guarantee that we can do it for your home.
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But that's what we're going to do as long as it makes sense.
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But if it doesn't, don't worry, we won't do anything.
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Does that sound fair to you?
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And so it should be extremely clear with this lady, it was not.
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So I'm gonna have to do some objection handling right here.
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I'm just I'm gonna have to handle it.
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Here's what happened after.
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Yeah, I mean, or the application needs to be, or it's just the application.
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Oh, if I can get finance.
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If I get approved.
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If we can, you know, actually do it for the home.
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Um, I mean, you just sound like you're wanting like a couple of comparisons.
Building Trust & Negotiation Techniques
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Cause yeah, I can pull up other quotes.
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We work with about, you know, 10 different installers, but, uh, had you gotten any, had you gotten, uh, you know, any up to this point?
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Okay, and you can tell it took me, yeah, I was off my game a little bit.
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I was fumbling my words.
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I wasn't ready for this.
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So I should have been on point.
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This shows me that I need to practice, drill, rehearse this specific concern, this specific objection a little bit more.
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So I was fumbling my words.
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I was like, oh, okay, sounds like you want this.
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But really, at the end of the day, when people say they want more quotes, why are they saying that?
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They're saying that because deep down, they don't have enough trust to know that you're providing them with the best solution.
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They think there could be better options out there.
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And so to me, Claudia, the specific homeowner, you need to identify that.
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You need to label it.
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Like, forget the book.
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I'm drawing a blank on the book.
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But the book about negotiating, they use labeling.
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to where you pretty much call out what they're thinking.
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So it sounds like you just want to feel good that you're getting the best possible solution for your home, right?
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Get them to identify that.
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Oh yeah, it's Never Split the Difference by Chris Voss.
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That's the book I'm thinking of where he comes up with this labeling process.
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So that's what I try to do there.
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And I'm trying to get her to identify that really that's her concern is that, yes, she might want more quotes, but the reason she wants it is because she wants to feel like she's getting the best possible solution.
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I have one, I think.
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But I think that doesn't include a battery.
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For the phone that I got, but I'm looking into another one that they referred me to.
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We're not including it.
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That's from one of the things I'm more waiting.
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And just a side note here, her son and her, I believe, daughter-in-law were in the house at the same time.
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And so what helped me tremendously in actually getting this deal locked down is I got them involved.
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So you can hear a few other people talking.
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They were on the couch and I tried as much as I could to get them involved in the process.
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Obviously, they had questions.
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They were listening in.
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And this was a single, you know, woman that owned the home.
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They tend to be less secure about their decisions.
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So you want to get other people involved if they're in the house.
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If they're at all near you, you should identify, hey, is there anyone else involved in this process to potentially get solar for your home?
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It turns out the sun was, and this helped me lock it down.
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Everyone I've talked to, these are, because these are like loans specific for solar and things, solar specific.
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So everyone I've talked to, this is actually usually like kind of the best rates that are available.
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right here just to give you some background.
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They're asking like, hey, is it possible for me to get a better rate just going through my bank?
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And so I just told her that lots of people have tried to do that, but we have the solar specific loans, solar specific financing that are really the best rates available.
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You don't want them stalling and say, no, I'm going to go see if I can get a better rate through my bank, right?
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Because they can't.
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We got the best rates in town.
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Well, yeah, because as far as the quotes go, Claudia, I mean, like we can get you more quotes.
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That's no problem.
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But it sounds like you just want to be... Oh.
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And then what's going on here in this moment?
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I know it's kind of tough going back and forth and you're obviously not seeing live video.
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But to give you some context, what she is doing, she's pulling up her other quote.
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So this is another key to this puzzle.
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What she helped me do is, or what helped me in this
Tailored Quotes & Closing Techniques
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As I had her pull up the other quote that she had already received, she realized it wasn't even what she wanted.
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And so what does that do?
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That's giving her less confidence in the other company because they gave her a quote that was not for enough panels.
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It did not include a battery like she wants.
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And so right off the bat, she knows, okay, that quote isn't even what I wanted.
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So who's she going to trust?
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Who's she going to go with?
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She's going to go with the one that dug in enough to figure out exactly what she wanted.
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It sounds like this person just sent her some generic solar quote.
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Didn't even have a full offset for her home.
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Didn't have enough panels.
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And turns out this was actually even from sort of a family friend, her son's friend that owned a solar company.
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She still went with me because I was the expert that broke down what she wanted, what she needed, and the exact numbers on it.
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And really presented myself as the expert.
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So I think if it would have been, you know, exactly a quote with all those elements, all the things she wanted and needed, I might not have gotten it because then it would have been, I would have had to set myself apart even a little bit more.
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Because I wanted to see how many panels that they offer.
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So I think I'd glance at it.
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I think the next one was here.
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And I have another one that my niece told me about, that they also looked into it, and they gave me this other guy.
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I think it was... I think it was something you saw in the run.
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Yeah, that's what I think.
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It's something, I think.
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It doesn't say how many panels?
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Yeah, but I think he says he didn't cover my... And he doesn't have a battery.
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He didn't include the battery there.
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So that's why it's like, I don't know, sometimes more is better because really we don't want you to have to go back to it.
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Yes, I don't want to see a vehicle.
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Yeah, because that's what your solar opinion would be, but you still have about a utility bill about 160.
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I still have to pay 165 to the Sunday who gets an electric?
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It's like the same as the, but this one includes the battery and like the same as time of it.
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And uh, did you ever talk to Summer?
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Uh, no, my niece just gave it to me.
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I mean, like kinda, you know, it is you can keep getting, there's lots of companies you can keep getting quote after quote after quote.
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But this, I think what intrigued Melissa and like most people is we're a brokerage.
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So we already work with, you know, the majority of like larger companies
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know we get people the best option you guys get deal with the um um with the roof and all this stuff yeah okay yes we try to have it all in one place to make it easier because you know i think it complicated especially with you know busy working person like yourself i mean you can get well you take a lot of time even with person after person and all that so we try to just make it one stop and be able to get the application in especially considering deadlines and all that yeah i mean i mean aside from that though i mean as long as you feel good about
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Yeah, it ends up for that.
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But yeah, so what I do with you, Claudia, as long as it's okay, I mean, by all means we can send you more quotes.
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But what we do is just get the application in, schedule them, and get some of the forms in.
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And then in the meantime, it takes them usually about a week or so.
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They even fully approve it.
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So in the meantime, then, you know, send them more quotes or whatever you need to do.
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And as long as it's approved after that, they would actually start, you know, doing work on it.
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So you can hear after we went through it, she's pretty much ready to roll.
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And looking back, I mean, I did a softer close here.
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Ideally, you want to do, you know, get people lined up as much as you can.
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I gave it the, okay, you still have, we're going to submit the application.
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We're going to submit all the forms.
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You still have, you know, a week.
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We're going to fully approve it.
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And that's not a lie, by the way.
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You're not lying to people.
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But it does take the companies I deal with.
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It takes about a week to get site survey results back and, you know, figure out what's going on with their home
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And I'm clear as we go through with the actual contract, I'm super clear with them.
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I say, hey, look, this is your three day right of rescission.
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These are the days, you know, this after this, we're actually going to start progressing your account.
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We're going to progress the work on your account.
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But I'm not lying to them.
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It does take about a week or so to, you know, figure out if we can do the home after they do the site survey.
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But don't say this and then, you know, not clarify that they have a three day right of rescission.
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ideally you don't want to close on people canceling you never wanted to be like hey we're gonna submit all this and then you can cancel tomorrow that is weak closing and I catch myself doing that sometimes more often than I should ideally you want to say hey today we're doing this we're getting this done we're lining it up and I think by the end I did do it better at locking it down okay sometimes I'll start off softer closing but by the end it should be super clear that they signed up
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They're going slower with you.
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Their intention is to keep going forward with this.
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They're not going to cancel.
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And I think by the end it
Establishing Expertise & Confidence
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Okay, but really it was just dig into it.
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So that's what I did.
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This is what worked for me.
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You hear that I pull the whole solar brokerage, say, hey, we work with multiple companies.
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And I've spoke to this in the podcast before, but even if you are not a brokerage, even if you don't have multiple install options, you can still use that.
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Because guess what?
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You can reach out to me.
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I'll give you more quotes if you want.
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It's not hard to get more quotes.
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It's not hard to give people more options.
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You can literally reach out to a lot of people, get different options and send them if the homeowners want it.
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Speaker
So really all you're doing with this is saying, look, Claudia, I can give you more quotes if that's what you want.
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Speaker
But at the end of the day, it sounds like you just want to be confident that this is the best thing for you.
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Speaker
Well, I'll tell you, we work through all these companies.
00:16:03
Speaker
I can get you other options.
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Speaker
But the reason I came here with this option today, with these panels, with this program, is because just like I helped out your friend that referred me to you and she found it was the best option, I know for sure it's going to be the best option and we're going to take care of you.
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Speaker
So today we'll get that application in.
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Speaker
In the meantime, I'm more than happy to send you those just so you can feel good about it because obviously I want you to feel great about it too.
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Speaker
But we'll get this in.
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Speaker
We'll get the process started.
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Speaker
We'll get them out scheduled to do the site survey on your home.
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Speaker
Make sure it's fully eligible.
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Speaker
And then hopefully everything checks out.
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Speaker
Then from there, we'll start the process officially and keep it going.
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Speaker
Does that sound fair?
00:16:39
Speaker
What was the correct spelling of your last name?
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Speaker
You go straight into it.
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Speaker
So that's what I did.
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Speaker
That's what helped me.
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That's how I overcame the, oh, I need to get more quotes.
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Speaker
I need to compare more options.
00:16:48
Speaker
It's not going to work every time.
00:16:49
Speaker
And some people do want more quotes.
00:16:51
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I had actually a customer close two weeks ago, a guy I went to church with, who he gave me that objection.
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I was not able to close him.
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He was dead set on...
00:17:01
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not signing anything until he gets his other quotes.
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He went and got his other quotes and still went with me.
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But that's because I, again, presented myself as the expert.
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Speaker
I talked about how he would need, he had a hundred and panels.
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Speaker
So I talked about how if he added more panels than what I was showing him, he was going to need a panel upgrade, which no one else mentioned.
00:17:20
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So present yourself as the expert, be confident, follow up, and then you're still going to get some of these accounts.
00:17:26
Speaker
And you may have to, if people say this, if you get the hardcore price shoppers, the people wanting to make the comparisons, you're probably going to want to come in maybe a little bit less than what you sell your other accounts for.
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Speaker
If you know that your general average company out there sells it.
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Speaker
I don't know, 380 watt or whatever, whatever market you're in.
00:17:45
Speaker
In San Diego, a lot of times they're selling it $4 a watt or a little bit more and you're still getting massive savings.
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But if you know what the average is and you know for sure they're going to price shop you, for sure they're going to get the other quotes, not giving comparisons, maybe you want to put yourself just above those other ones.
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That's what I did.
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I still got the deal a couple of weeks ago.
00:18:04
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So it's not going to work 100% of the time, but present yourself as the expert, show confidence, get the emotion involved that you are going to take care of them, that you're going to be the best option, tell stories of other people you helped that also had that same concern, same objection, and you too can close those price shoppers and those guys that want endless quotes.
00:18:23
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So I hope that helped today.
00:18:24
Speaker
And maybe you're listening to this thinking I could have done a way better job.
00:18:27
Speaker
Okay, I'm still learning every day just with everyone listening to this podcast.
00:18:31
Speaker
I'm sure we all got stuff to learn.
00:18:33
Speaker
We're all improving together.
00:18:34
Speaker
But I hope you could take a few things from that, apply it in your closing this week and get some extra deals.
00:18:39
Speaker
So let me know if you guys have anything else that works with that specific objection.
00:18:44
Speaker
Oh, I need to get more quotes.
00:18:45
Speaker
Would love to hear what's working for
Coaching Invitation & Resources
00:18:47
Speaker
Hit me up on Instagram.
00:18:48
Speaker
Hit me up on Facebook or shoot me an email, taylor at solopreneurs.com.
00:18:53
Speaker
And we'd love to hear from you.
00:18:54
Speaker
If you want to get in our new coaching group, also you can hit me up for that.
00:18:58
Speaker
We have a few spots available.
00:19:00
Speaker
We are submitting applications now to work directly one-on-one with your boy here and other top dudes in the industry.
00:19:07
Speaker
So have a great week.
00:19:08
Speaker
We'll see you on the next episode.
00:19:09
Speaker
Thanks for listening.
00:19:12
Speaker
What's up, Solopreneurs?
00:19:13
Speaker
Hope you enjoyed the episode.
00:19:15
Speaker
Before you run out and start selling more solar yourself, wanted to let you know about an exciting new cheat sheet we created specifically for you in mind.
00:19:26
Speaker
One of the top questions I get asked on Instagram, on Facebook, by our listeners is, Taylor, where should I start?
00:19:33
Speaker
What episodes should I listen to in the podcast?
00:19:36
Speaker
You got too many podcasts, man, because now we have over 200 episodes.
00:19:40
Speaker
So what we've done, we created the top 10 most downloaded, most listened to, and I would say widely accepted, most useful podcasts that we've done here on Solarpreneur.
00:19:53
Speaker
We put them together all in one sheet so you can go, you can hit the ground running, especially if you're new, you do not want to not have this sheet.
00:20:02
Speaker
So go download it right now.
00:20:04
Speaker
It's going to be at top10.solarpreneurs.com.
00:20:08
Speaker
Again, that's top10, the number 10,.solarpreneurs.com.
00:20:13
Speaker
Don't forget the S on solarpreneurs.
00:20:15
Speaker
We will have that in the show notes.
00:20:17
Speaker
Go download it right now.
00:20:19
Speaker
And especially if you have not listened to them, go listen to them and you can re-listen to them.
00:20:24
Speaker
That's going to show you how.
00:20:26
Speaker
So go download it and we'll see you on the other side.