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00:00:00
00:00:01
Sora 2 Makes Every Marketer a Filmmaker
891 Plays21 days ago
In this AI marketing podcast episode, Dan Sanchez and his brother Travis unpack Sora 2’s splashy launch, why ChatGPT’s social-first spin matters, and what the rising tide of AI video means for marketers. We also hit OpenAI’s new in-chat shopping with Shopify/Etsy, and Anthropic’s Claude 4.5—plus the real-world ways we used AI this week.
My Favorite AI Tools
• Tella (AI screen recording app I record all my solo episodes with) — https://danchez.com/tella
• High Level (My all in one marketing platform) — https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) — https://danchez.com/podtools
• n8n (my favorite AI automation tool) — https://danchez.com/n8n
Resources Mentioned
• Sora 2 app by ChatGPT — (Apple App Store)
• ChatGPT — https://chat.openai.com/
• Google’s VO3 (video model) — (Google Labs announcement)
• HeyGen (talking‑head video) — https://www.heygen.com/
• Anthropic Claude 4.5 (Sonnet) — https://www.anthropic.com/
• High Level — https://danchez.com/highlevel
• AI Automation Vault (snapshots/campaigns) — https://aiautomationvault.com/
• Solo Podcast Challenge — https://solopodcastchallenge.com/
• U.S. Navy body‑fat formula (calculator reference) — (general reference)
Timestamps
• 00:00 – 05:30 — Sora 2 launches: why it’s topping the App Store, how it compares to VO3, and the audio realism that’s blowing minds.
• 05:30 – 09:30 — Watermarks, quality trade‑offs, and what’s usable for marketing right now.
• 09:30 – 14:30 — Sora as a social platform: capturing likeness/voice, consent controls, 10‑second clips, and early growth tactics.
• 14:30 – 18:30 — Marketers as directors: storytelling, continuity limits today, and what “good” looks like beyond shiny visuals.
• 18:30 – 20:10 — Moderation/IP: why Pikachu took over (briefly), takedowns, and how brand protections will evolve.
• 20:10 – 23:40 — In‑chat shopping via ChatGPT + Shopify/Etsy: what AIO/AEO means for e‑commerce and brand demand.
• 23:40 – 25:10 — Claude 4.5 Sonnet drops (then gets overshadowed): coding, data work, and writing strengths.
• 25:10 – 26:30 — Sponsor: High Level — cloning campaigns, snapshots, and a 30‑day look at Dan’s AI campaigns.
• 26:30 – 33:40 — Everyday AI: watermark removal ethics, Bible‑study context with AI, ad‑script drafting, and the Navy body‑fat method.
• 33:40 – 40:40 — Poll results on AI video in 2026, why early AI‑video experiments will mint new marketing careers, and the Pikachu mash‑ups.
Recommended
Transcript
Intro
00:00:05
Dan Sanchez
Sora 2 has just hit the scene and it's really taken off. It's not even just a new feature. In some ways, i even think VO3 is better. Yet, ChatGPT has done some things to make this model unique, to make it fun, and to make it the top-rated app on Apple's App Store right now.
00:00:24
Dan Sanchez
So we're going to be getting into that and what it means for marketers in this episode. So welcome back to the AI-driven marketer. This is the Bot Bros segment where we talk about the helpful things going on in AI for marketers. I'm Dan Sanchez, and I'm joined by my brother, Travis Sanchez.
00:00:38
Travis
Hello from Breckenridge.
00:00:42
Dan Sanchez
Shooting outside today. I kind of wish I could be outside today, but I always get back into the studio because outside's noisy, but it seems to be quiet where you are.
00:00:43
Travis
that's right
00:00:49
Travis
It is quiet here.
00:00:49
Dan Sanchez
So well done. probably quieter outside than inside because it's cold where you are
00:00:54
Travis
Yeah, 38 degrees outside, but you know what? Anything for the pod.
00:00:59
Dan Sanchez
anything for the pod so sora 2 just launched tuesday and there was actually a lot of ai news this week but sora 2 kind of sucked up everything
00:01:11
Travis
Oh.
00:01:12
Dan Sanchez
So we'll talk a little bit about the other updates. We might even get into it deeper in future episodes when there's less. But Sora 2 took everything. So like I said, it's currently number one in the Apple App Store.
00:01:24
Dan Sanchez
It is become more it's more, it's much more than a video model. I think ChatGPT has gotten better at figuring out how to steal all the hype and all the news whenever they release things.
00:01:36
Dan Sanchez
They are masters at marketing much better than Google is. And they're using it to Google's detriment because Google's been gaining ground. Google's owned the spot video spot ever since they launched VO3.
00:01:43
Travis
Yep.
00:01:48
Dan Sanchez
Google's been the clear leader in video. The first one to launch sound and talking, lip sync, all that kind of stuff with VO3. three And they've even made it so it's like available to even people for free, which is pretty awesome.
00:02:00
Travis
well
00:02:02
Dan Sanchez
But then ChatGPT did have a card up their sleeve with Sora 2. to So have you seen any of the videos, Trav, of that have been people have been making with Sora 2?
00:02:13
Travis
Yes. And when I showed my video guy, he was in disbelief that it was also doing the audio, that it was actually doing sound. And you would think, oh, your video guy isn't actually using AI to create things. He's he's fairly new, so he hasn't dabbled much in AI video creation.
00:02:31
Travis
But when he saw the examples of what Sora 2 is producing, they were they were their minds were blown by the audio engineering created because... that people you can, you can have low quality video and get by, but if your sound quality sounds janky, doesn't match, there's wind noise, you, you, you lose interest very quickly and Sora hit it on the money.
00:02:53
Travis
I would even say now you can't even tell by the sound that it's not real. It's more like tiny percentages of the video that you're kind of like, well, but even so it's fantastic.
00:03:01
Dan Sanchez
Tiny details. Yeah.
00:03:08
Dan Sanchez
Sam Altman, before they kicked it off, put out a little preview video of him. talking into a megaphone like at a movie set and he's like hey lights camera action as kind of like a little tease of what was coming and all of us knew like it looked so real I mean you know it's AI but at the same time it had us kind of doubting because it looks so much like him and even had his voice in it now of course they probably rendered probably like 50 of these or more and probably they're at their best model because I think they're toning it down right now for compute sake yeah oh for sure
00:03:28
Travis
correct
00:03:41
Travis
oh really okay not to interrupt you but isn't that interesting that they're like they have
00:03:44
Dan Sanchez
i i don't I don't think we have the full spec of what it's capable of.
00:03:51
Travis
all the power to market their product and then dial it back down because they know they can't give that to everybody. Man, that's a...
00:03:58
Dan Sanchez
Yeah. I mean, it's rumored that they're going to release it to the pro user soon, that they have a slightly beefier one they're going to give to pro users.
00:04:03
Travis
Oh, really? Okay.
00:04:05
Dan Sanchez
But right now it's available for free.
00:04:06
Travis
So technically it's not Sora 2. It's like Sora 0.8 or Sora 0.7, what you can use
00:04:12
Dan Sanchez
Yeah, I don't know. It's definitely Sora 2 because it's capabilities. But when they released that little teaser, I was like, oh my gosh, here's Sora 2. This is with a rumor of what they were going to be releasing soon.
00:04:22
Travis
day Yeah.
00:04:24
Dan Sanchez
And apparently, apparently it can do people in it. And that's the big thing of Sora 2. It's the first video model, other than like Heijin, which Heijin was always like talking head, but limited motion and trying to get it to train it like you was always kind of a pain.
00:04:37
Travis
And it looks terrible. And it it takes about two two seconds for a real human to go, that's not, that person's, yeah, no.
00:04:39
Dan Sanchez
Yeah, yeah.
00:04:43
Dan Sanchez
that's not how a pe person works. They're like very monotone and kind of moving around.
00:04:45
Travis
Yeah. Uh-huh.
00:04:47
Dan Sanchez
around And it's like, uh,
00:04:48
Travis
And stiff-headed. Yeah.
00:04:50
Dan Sanchez
Yeah. Yeah. But this one's like not limited to that at all. I mean, yeah all of a sudden the whole trailer video was them like Sam Altman, like running around and all the different people who had worked on the model flying on dragons and all kinds of things. And you could still tell it's AI video, but it's like on a whole new level. And some of the ones that are in more realistic scenes, you couldn't quite tell it was AI anymore.
00:05:15
Travis
correct. if If the motion wasn't too intense, yeah.
00:05:16
Dan Sanchez
They fixed some of the problems with gymnasts and physics too.
00:05:19
Travis
The ice skating with the cat on the head was pretty good and until the cat fell off and then it kind of looked funny, but up until that point.
00:05:24
Dan Sanchez
yeah
00:05:31
Dan Sanchez
and uh remember a day or two later i was scrolling through x and i saw the first thing that appeared was an ai video i'm like yeah that's an ai video and i'm like i wonder if i as i was thinking this thought i wonder if i have the ability to tell what's ai and what's not Another video scrolls into my feed of some dude throwing a log from a bridge into the water.
00:05:52
Dan Sanchez
I was like, see, I'm like looking at it, carefully analyzing. It's literally the next video in the feed as I'm thinking this. And I'm like, yeah, this one looks real.
00:06:03
Dan Sanchez
It's just some dude like many dudes before him who are throwing a stick in the water from a really high bridge. But as the stick hits the water in the bottom, even the way the guy's acting looks real, but the stick hits the bottom and some like huge wave emerges and some cat pops up and fills the whole Canyon and starts dancing.
00:06:18
Travis
Oh my gosh.
00:06:20
Dan Sanchez
You're like, Frick, I guess I cannot tell anymore because if that weird thing had not happened, I would have assumed it was real. hundred percent
00:06:29
Travis
Right.
00:06:29
Dan Sanchez
100% had me.
00:06:30
Travis
Right.
00:06:30
Dan Sanchez
And I'm like, nope, that answers that question. It was fresh in my mind. I'm like, the days of, I mean, many of them are obviously fake, right? You can tell just from the subject.
00:06:39
Travis
Yeah, right.
00:06:41
Dan Sanchez
But now the line is so blurred that even people who are good at watching for AI, they're
00:06:46
Travis
Right.
00:06:47
Dan Sanchez
it's gonna there people are gonna just get to get good at cherry picking and finding the ones that kind of sneak pack past the the feet the the filter of this is this ai or not and i think undiscerning people are now going to like doubt everything or so undiscerning people are gonna get tricked a lot it's gonna be a problem
00:07:06
Travis
Right. wonder what's going to be the main thing. I mean, I know a lot of platforms, if you're posting video to that platform, they ask you to admit whether it's AI. There's like a clause where they want you to check if there has been any inclusion of artificial video. So there might be just a little watermark or stamp that says, you know, AI was used to create this.
00:07:31
Travis
But of course that won't happen all the time. So
00:07:35
Dan Sanchez
vo watermarks it sore heart like has a hard watermark on it where it's like popping sore up all over the different parts of the video so you can't filter it out
00:07:45
Travis
eat Wait, even if you're a pro model and you want to get a video clip, they're still watermarking it like that?
00:07:50
Dan Sanchez
yeah i don't know how to get it without it now there's probably some ways in fact i'm sure the smart people can just rip it off a sore but if you download it it has the watermark i'm sure people can figure out how to so how to rip it from the website is probably what's going to happen
00:07:58
Travis
And it bounces around the image?
00:08:04
Travis
I'm utterly confused. If they're pay making people pay $200 a month for this program and then
00:08:11
Dan Sanchez
You don't need the $200 a month to use it. I even think it's available for free.
00:08:15
Travis
Really?
00:08:16
Dan Sanchez
I'm just a plus user and I have access to it. I got an early invite.
00:08:18
Travis
but but it But it throws a watermark on there. like Like not just a little watermark in the corner that sits.
00:08:22
Dan Sanchez
huh
00:08:24
Travis
It's like a disruptive watermark is what you're saying.
00:08:27
Dan Sanchez
It's not disruptive, but it's hard. You definitely see it.
00:08:32
Dan Sanchez
It's small. It's kind of transparent, but it bounces around the screen in different places to make it so you can't just like mask it in one spot or cover it up with something.
00:08:40
Travis
Do you not have more opinions about that? That seems really...
00:08:43
Dan Sanchez
It makes it hard to use for marketing reasons.
00:08:44
Travis
ought to Correct. That's what I'm saying. All right.
00:08:48
Dan Sanchez
So I think because of that, you can still use it for content on social. That's fine. But like for other, all other reasons, it's not usable. Now in the pro model, they'll probably release something for that. In the meantime, you could do what hackers do and just like, true like figure out alternative ways of extracting it from the the website.
00:09:08
Dan Sanchez
You don't have to be a hacker to do that. I'm sure if you just chat GP key, probably tell you how to do that, make a script for you to do it. It's not that hard. we all have done it and people do it all the time.
00:09:20
Dan Sanchez
Uh, the thing that was interesting though, that marketers should be aware of is they didn't just release this as a video model alone. It is a whole social platform. So our two is,
00:09:32
Travis
Right.
00:09:33
Dan Sanchez
they released it as an independent app and it's just like TikTok, but you can't upload videos.
00:09:33
Travis
The next TikTok is what they said.
00:09:39
Dan Sanchez
You can only make AI generated videos and they made it so you can, you can capture your own likeness. You don't just take a picture of your face. You like roll your head around. So it knows what you look like. You, it captures your voice and you say some key phrases and then you can either let people, you can say no one can use it, use my likeness except for me, only me and my friends, only me and this group of people or the whole public internet can use my likeness.
00:10:03
Dan Sanchez
which is kind of cool. like that they've added some protections there.
00:10:06
Travis
wow
00:10:08
Dan Sanchez
I've been the kind of person and that's like, I'm not going to do AI generated video of myself. But honestly, once you start playing with it, you're like, this is kind of...
00:10:17
Dan Sanchez
For marketing sake, I don't know, but it was fun to put me and then sent me doing something stupid and then sending it to my friends, like as a text message. And we're all laughing, you know, that's happening a lot right now.
00:10:31
Dan Sanchez
And I think they engineered it specifically for fun so that they would stay on top, stay ahead of Google. In a lot of ways, I think this is not as actually as powerful as VO3. I started running graphics and
00:10:42
Travis
Are they sending it in the app or are they sending it as a text message?
00:10:48
Dan Sanchez
I sent, you can send it to people in the app, but all my friends aren't in the app yet. One is, uh, or a couple are, uh, but I just downloaded it and send it to them, even though it has the watermark on it No one really cares.
00:10:53
Travis
Right.
00:11:00
Dan Sanchez
So you just text them the video. Kind of like how you used to download TikTok videos and then text it.
00:11:03
Travis
Yes, right, right.
00:11:05
Dan Sanchez
You just send the link from wherever you.
00:11:05
Travis
Wow. All right.
00:11:09
Travis
I'll have to give it a go.
00:11:11
Dan Sanchez
I made a video of myself just sitting there in the chair. And I'm like, the prompt was like, hey, have a moment where the video model realizes is this isn't the real Dan Sanchez is having a breakdown in front of the camera.
00:11:23
Dan Sanchez
And then it it did. It had something. It what didn't didn't quite look like me. it was like the chat GPT version of me where it's like kind of off me. You know how chat GPT screws that up in the image? It's still that. But it's kind of like me and it has this guy sitting there being like, hey, I got to get this off my chest, but I'm actually not the real Dan Sanchez.
00:11:33
Travis
but
00:11:40
Dan Sanchez
I know it says that everywhere, but I'm just a guy they just threw in the chair and they just started recording. I don't know what to do. you know And it's kind of funny because it scripted that whole thing. I didn't tell it that. And that's the one thing that it does better. Not only is it better at capturing likeness, but it's actually better at like you just giving it a generic prompt and it coming up with something interesting.
00:11:57
Dan Sanchez
Yeah. Kind of like ChatGPT image generator. ChatGPT is just better at dealing with vague things and popping out something interesting versus all the other models. You have to kind of know what you want.
00:12:07
Travis
Right.
00:12:09
Travis
Wow. I'll have to mess with it and see what it, what it, what it can produce. I, I didn't even download it because I thought it was only for pro users, but but then what you just said, it's likeness to you.
00:12:17
Dan Sanchez
No. No.
00:12:21
Travis
Wasn't as accurate as what we saw with Sam Altman in the trailer.
00:12:25
Dan Sanchez
That's how you know Sam Altman was cherry picked. I've seen many, many, many videos because he released his whole persona open to the internet to do whatever they want. And I've literally seen like, like hundreds of Sam Altman things in him, like peeking through windows.
00:12:41
Dan Sanchez
Shoot. I saw him in a skibbity toilet, you know, singing a little skibbity song.
00:12:41
Travis
Yeah.
00:12:44
Travis
Right.
00:12:45
Travis
Yeah. It looks like him. So
00:12:45
Dan Sanchez
You're like, okay, they're throwing him everywhere.
00:12:49
Dan Sanchez
Great marketing for him. Uh, great choice.
00:12:53
Travis
yeah, it's like a Shia LaBeouf when he he was behind a green screen and he was like, just do it.
00:12:56
Dan Sanchez
Uh-huh.
00:12:57
Travis
Yeah. And he was absolutely viral for that.
00:12:58
Dan Sanchez
Yeah. So good marketing there. It's not, I'm trying to figure out how to use it.
00:13:04
Dan Sanchez
but yeah But I think the thing that marketers need to know is Sora is now essentially a social media app just for AI. That is a new channel that marketers now need to start thinking about or could think about in making content.
00:13:13
Travis
Right. Right.
00:13:17
Dan Sanchez
And I'm like, wait, I might be able to sell my stuff here. Could. If there's a lot of attention, if attention stays on it,
00:13:23
Travis
Right. right
00:13:26
Dan Sanchez
That could be a new channel. um'm I'm trying to figure out how to even put out content. But since you only have 10 second clips, it's hard to make educational content in 10 seconds.
00:13:34
Travis
right
00:13:34
Dan Sanchez
You can make entertaining content in 10 seconds. but How do you make educational content? That's what I'm currently trying to figure out. I'm like, how do I educate people? How do I start growing something here?
00:13:43
Travis
right
00:13:44
Dan Sanchez
Because, you know, early social networks always have an advantage. So I'm trying to figure out how to make content there that's more than just Pikachu and movies. Which is kind of the trend right now.
00:13:57
Travis
I was looking at... I think I was on MidJourney, kind of looking at the videos that had been created on there from different users. And the stuff is really cool, but part of me looked at it and just went, but when you see images like this or videos like this, but it actually is real-life videos, there's a little bit more awe-inspiring...
00:14:05
Dan Sanchez
Yeah. Yeah.
00:14:19
Travis
i don't know. there Because it's natural and because it's real, it creates a different feeling than when it's just fake.
00:14:26
Dan Sanchez
yeah
00:14:26
Travis
And I wonder... I think for our generation that grew up in the reality world, we we will always have that feeling, but the next generation, gen alpha won't have the nostalgic connection with real life.
00:14:42
Travis
I'm just wondering what this looks like for the future generations.
00:14:45
Dan Sanchez
Or many, unfortunately.
00:14:47
Travis
Yeah.
00:14:47
Dan Sanchez
Probably.
00:14:48
Travis
Anyways, random thought.
00:14:49
Dan Sanchez
Not for my kids. Probably not for your kids. But for many kids out there who grew up in front of a TV screen or a VR screen or a iPhone screen.
00:14:51
Travis
No. Yeah.
00:14:57
Dan Sanchez
Yeah.
00:14:57
Travis
Yeah.
00:14:59
Dan Sanchez
I'm still trying to figure this out. I think the cool thing about Sora and these video models is now every marketer is essentially a director. And we all have the ability to come up with crazy videos and it's going to get better. Right now there's no video editing app, so you can't stitch these together in really crazy ways quite yet, but I imagine it'll come around soon.
00:15:21
Dan Sanchez
And you can have yourself in there. You can have your friends in there. You can put your product in there.
00:15:23
Travis
like in terms of continuity, in terms of continuity from scene to scene.
00:15:24
Dan Sanchez
You can do all kinds of crazy stuff.
00:15:29
Dan Sanchez
Yeah.
00:15:29
Travis
Yeah.
00:15:30
Dan Sanchez
You can't do that yet. it'll It'll make cuts for you if you tell it to within the 10 second video, but you only have 10 seconds, which means you got to deliver the whole thing in 10 seconds. Obviously, somehow there's a way to download it because I've seen some people stitching them into other things.
00:15:45
Dan Sanchez
I saw somebody who's like, I made a three-minute Pixar short. It's awesome. And I watched it. It was boring, horrible. I'm like, this there's like the plot's stupid. The only thing that looks good is I'm like, okay, all the animation looks good. The character is fairly consistent.
00:16:01
Dan Sanchez
But I'm like, but the storytelling in it sucked 100%. hundred percent So i'm like, okay, okay. it's now going to rest on how well you can tell the story. Now, ChatGPT is actually decent at actually coming up with a story within a 10-second clip by itself.
00:16:18
Dan Sanchez
It's actually funny. It can come up with funny things without even trying. So that's kind of interesting. I'm wondering if you can give it longer and have it make more cuts. Like, eventually, again, like we talked about this a week or so ago, like, you eventually you'll just be able to put a prompt in there, like, make me a whole movie.
00:16:35
Dan Sanchez
about a rabbit trying to become ballet dancer or something. I don't know. And it'll it'll give it to you.
00:16:42
Travis
like those was reels we've seen of people using AI, but they're so dumb. They're using like single words, you know, movie, emotional cry. You would like me to make you an emotional movie that brings you to tears at certain spots. And they're like tapping the
00:17:03
Dan Sanchez
the Bro, it's coming. I literally listened to a news podcast this morning that the we like we are going backwards as society because the whole country is becoming more and more illiterate.
00:17:06
Travis
It is coming. Yeah.
00:17:15
Dan Sanchez
Even Congress, their vocabulary is going down farther and farther. The amount of like even just... normal hundred greatest novels. Like even Congress has read less and less of them.
00:17:28
Dan Sanchez
i'm like, oh gosh, dude. That's like, even though that was a joke, it's like the scary reality. Don't stop reading. Teach your kids to read. well.
00:17:39
Travis
Yeah. Woof.
00:17:42
Dan Sanchez
So for marketers right now who are looking the Sora, play with it, try it out. There's a lot of people calling out this content as AI slop. That's become a normal term that I'm seeing on LinkedIn all the time.
00:17:52
Travis
Interesting.
00:17:53
Dan Sanchez
I will say it's not fair because if you remember the early days of the internet, like I remember surfing through funnyjunk.com and eBomb's world and it was all freaking slop.
00:18:01
Travis
Oh, man.
00:18:01
Travis
It was slop.
00:18:01
Dan Sanchez
It was all horrible, horrible, horrible.
00:18:04
Dan Sanchez
You got neon cat, you got badger, badger song. You know what saying? Like that was all slop too. It was a handmade slop. There wasn't a lot of it. It still went viral. People still liked it. This new AI slop. There's a lot more of it. True, but people still like it. And some of it's actually really funny.
00:18:21
Dan Sanchez
I'm not going to lie. Like there are many things I saw on the sore app that I'm like, it made me smile. It even made me laugh out loud. It was really good.
00:18:27
Travis
So funny. How was anything inappropriate?
00:18:32
Travis
I mean, were people pushing the line in censorship videos or was it pretty safe?
00:18:38
Dan Sanchez
They're legally. Yes. Like on the Indie window scale. No, like it's pretty like, like I didn't see anything on there that I was like, Oh, I wouldn't want my kids to see this, which means it's really strong as far as like filtering stuff up on like rock, you know?
00:18:49
Travis
Okay. Okay.
00:18:52
Travis
Okay.
00:18:54
Dan Sanchez
but obviously they didn't put any trademark protections in there. They pretty much just opened it up to the world. They made it in a public announcement to all companies. Like we're not going to filter any of this and until you tell us not to.
00:19:06
Dan Sanchez
So people went wild with Nintendo characters specifically. Pikachu was on display and acting in many movies. It's hilarious to see Pikachu as Godfather.
00:19:17
Dan Sanchez
But, you know, like, yeah, I tried to render a Pikachu video.
00:19:17
Travis
Nintendo is notorious for trademark stuff. Like they go after you.
00:19:24
Dan Sanchez
It told me not to. i was like, Nintendo was fast on that one. Literally within two days, they're like, sorry, we can't do this. I'm like, that means Nintendo reached out to them right away about Pikachu. Yeah.
00:19:34
Travis
Wow.
00:19:36
Dan Sanchez
So eventually the whole making celebrities and all the different stuff out there, all the different characters and Disney stuff will, will go away as companies proactively tell Sora to stop.
00:19:40
Travis
Yeah.
00:19:50
Dan Sanchez
So that was a short lived thing. Pretty soon it'll just be regular people on there more, but I think it'll be fine because it's all pop culture and silly things right now.
00:20:01
Travis
Right. Great.
00:20:02
Dan Sanchez
All right. In other news, because Seller was the big thing, but the other news, OpenAI also launched something new in ChatGPT. That's kind of a big deal for all e-commerce professionals. Marketers. We don't talk about e-commerce a lot. I tend to be more in the lead gen space in marketing.
00:20:17
Dan Sanchez
And use I use a lot of those processes myself, content marketing, education, all that kind of stuff.
00:20:22
Travis
right
00:20:23
Dan Sanchez
It's really relevant for a lot of businesses, but e-commerce runs differently. And ChatGPT now allows you to buy things straight in ChatGPT. Like you don't have to leave ChatGPT and they open it up to all Shopify stores and Etsy, two big providers.
00:20:37
Dan Sanchez
Shopify is a big deal because that's like... I don't know how much Shopify has probably like the largest share of e-commerce. outside of Amazon and the big and Walmart and like the big providers of all the independent e-commerce stores, I think Shopify probably has the majority of the market.
00:20:55
Dan Sanchez
I imagine they'll add more. like If they get Amazon in there and then like Stripe, that'll just be most of the market. but you know If they have a Stripe integration where anybody powered by Stripe can go in there somehow or WooCommerce, and it's just a few more, all a sudden you'll be able to buy 80% of things that are available on the internet and you'll be good.
00:21:07
Travis
Right.
00:21:16
Dan Sanchez
So that's a big deal for e-commerce. It also kind of changes the way e-commerce approaches all of their marketing because now you really have to be thinking about two things. AI optimization, what we're calling AIO or AEO or GEO. There's like a million acronyms for this right now, but getting recommended by AI. So that's essentially SEO plus AI.
00:21:39
Dan Sanchez
So that's going to become a bigger deal. And then branding. Like making it so when people ask for something, they specifically ask for the branded thing. That will be a bigger deal. All the middle stuff will get cut out. It's going to be bottom of the funnel optimization, branding optimization on the top.
00:21:54
Dan Sanchez
You used to be able to play the whole middle. That's dead. Dying now.
00:21:58
Travis
Wow.
00:22:01
Travis
I have heard Amazon is rolling out AI to help each individual like a store owner to organize and categorize their items on Amazon.
00:22:14
Travis
I wonder if that will help with, I don't know, the, but whatever you said, the AI optimism.
00:22:20
Dan Sanchez
the aeo aio yeah yeaho
00:22:20
Travis
Yeah. A, A, chi A, e I, oh, you, yeah. Bingo was his name. Oh, that where we're going.
00:22:29
Dan Sanchez
yeah yeah that one yeah amazon took a massive stake in an anthropic clod which is a major player in the ai space
00:22:30
Travis
Yeah. Got it.
00:22:38
Travis
Right.
00:22:40
Dan Sanchez
I think the AI race is going to boil down to open AI versus Google. And I think Claude will eventually get gobbled up by somebody. Right now, Amazon has the biggest stake in Claude. But some people are like, man, if Apple would just buy Claude, it would fix a lot of their problems.
00:22:57
Dan Sanchez
So we'll see. Uh, then that's actually the third piece of news we have is that Claude 4.5, which is a big model release for Anthropic. Uh, so Claude 4.5 Sonnet's like their middle version.
00:23:11
Dan Sanchez
Uh, they're the one of them, a very, a lot of people use it for code all the time. They just released it. It's probably the top coding app. haven't seen the benchmarks yet, but it's probably like now again, the best coding app. They just go in circles like, Oh, now we're the best app. Oh, now we're the best app. Now we're the best app.
00:23:25
Dan Sanchez
And it's just like,
00:23:27
Travis
Do you know what percentages they're growing by?
00:23:28
Dan Sanchez
theyber launched They launched this a day before Sora came out and OpenAI is like, nope, sucked it all out. Nobody's talking about Claude 4.5.
00:23:35
Travis
Wow.
00:23:39
Travis
Do they ever mention percentages of how much better their coding is? You know, like, oh, we've increased our coding by... i know usually they do... There is a metric test, you know, from reasoning to...
00:23:51
Dan Sanchez
Yeah, there's many. There's many tests. They're running out of tests now because they get better and better at fulfilling the tests. So they keep having to come up with harder tests.
00:24:01
Travis
Right. Right. Sure.
00:24:01
Dan Sanchez
But yeah, now I just kind of like how many developers prefer one over the other. It's kind of like how the I'm like just listening for the word on the street for my friends who develop. obviously clo Claude is also good at writing.
00:24:13
Dan Sanchez
So all my friends who are like, you know, artisanal copywriters and really care about the craft generally refer to Claude as better than ChatGPT.
00:24:18
Travis
right no
00:24:22
Dan Sanchez
I'm like, I can't tell. i don't I don't care enough about it to know.
00:24:27
Travis
chair
00:24:28
Dan Sanchez
But Claude is pretty good. It's certainly better at data and numbers. If you give it an Excel sheet, I have much more confidence that Claude's going to interpret those numbers correctly than ChatGPT.
00:24:31
Travis
Right.
00:24:37
Dan Sanchez
And it's good at code. So their new 4.5 model came out. the The news was big on Monday and then immediately died as soon as Sora came out. So sorry, Anthropic.
00:24:49
Dan Sanchez
ChatGPT got you. It gets everybody though. So it is what it is. Moving on to today' today's sponsor is, of course, High Level. And I'm to ask, if you're an agency or you are a consultant and you work with CRMs or marketing automation, like how are you not on High Level?
00:25:05
Dan Sanchez
I don't think people understand that you can have unlimited instances in there. And you can copy campaigns between your your clients' is account. So if you have an awesome killer campaign or a funnel or some kind of thing that you got going on in one campaign, you can just be like, copy, paste, poof, in your other client's account.
00:25:20
Dan Sanchez
You can set up a whole template account. I have a couple. In fact, you can get my AI campaigns for free by signing up for high level. Even if you don't want to, you just want to see what they look like and evaluate them and look at them for 30 days for free.
00:25:33
Dan Sanchez
You can go and check it out. I think it's a, where did I put this website? It's you can check out high level at danchez.com slash high level. But if you go to campaigns,
00:25:45
Dan Sanchez
automation vault. That's what it is. AI automation vault.com. You could see some of the camp AI campaigns I've made in high level and check it out for yourself. Again, I made a whole snapshot. They call him which is like a copy of like my AI campaigns.
00:25:58
Dan Sanchez
You can load into your account and start playing. So high level, check it out. It's moving on to everyday AI. Drav, you got for me today?
00:26:05
Travis
Bro, I got a good one.
00:26:06
Dan Sanchez
How you been using AI?
00:26:06
Travis
I got a good one today. And I'm not going to do it. Okay? I'm not going to do it. I did it, but I'm not going to Okay.
00:26:15
Dan Sanchez
Make me nervous.
00:26:19
Travis
Here's what I did. My eight-year-old's in soccer, right? Program.
00:26:23
Dan Sanchez
Yep.
00:26:23
Travis
They're like, it's photo day.
00:26:24
Dan Sanchez
Yep.
00:26:24
Travis
So you get a picture with him holding a ball. He's got a medal on. his jersey. But, you know, of course, you know what they're trying to do. They're trying to make a buck. They send it over a digital file for you to review the photos.
00:26:36
Travis
And of course, they have these watermarks covering the photo, so they're not actually usable. They're like these color wheels that have every color on them, but there's a bunch of them.
00:26:44
Dan Sanchez
Yeah.
00:26:45
Travis
It just makes the photo look terrible. And I was like, I bet I could take i could screenshot this photo, put it into ChatGPT, and say, just remove all the watermarks and make the photo perfect.
00:26:56
Travis
So I don't have to spend, you know, 80 or 50 a hundred dollars for their package of photos, which is just digital, by the way, they're not giving you printed. It's 80 bucks to get the digital version of these photos.
00:27:08
Travis
And I'm like, I'm pretty sure i can do this. And sure enough, I took the photo, put it in a ChadGVT, removed all watermarks. And I'm like, is this stealing?
00:27:21
Dan Sanchez
Yeah. people i've I've actually seen people talk about this.
00:27:25
Travis
Oh, really? Yeah.
00:27:27
Dan Sanchez
I remember when google Google's image effects started getting get getting good good enough last March, people were talking about. Or no, was when ChatGPT dropped its new image generator. When this first dropped, this was one of the first use cases people came up with, is to remove watermarks from things like this or from stock photos.
00:27:43
Dan Sanchez
You like like a stock photo?
00:27:44
Travis
Oh, yeah.
00:27:45
Dan Sanchez
You're like, ChatGPT, recreate this, make it bigger, and remove the watermark. Bam, done.
00:27:49
Travis
Uh-huh.
00:27:50
Dan Sanchez
And that was controversial for a hot minute.
00:27:53
Travis
So... I did it. I haven't downloaded the photo, but I like want the photos because, you know, it's my eight year old son and soccer thing. Anyways, that's one of mine.
00:28:05
Dan Sanchez
So you owe somebody $80.
00:28:12
Dan Sanchez
Use it for good people.
00:28:14
Travis
Use it for good.
00:28:15
Dan Sanchez
One of the things I did, even just this morning, i actually do this often, but you have to be careful in doing this, is sometimes I'll find a Bible verse and I'll be like, can you explain the kind like what would the what contextually, how would this have hit differently back then?
00:28:29
Travis
Okay. Yeah.
00:28:29
Travis
Uh-huh. yeah
00:28:29
Dan Sanchez
Because yeah the Bible was written thousands of years ago.
00:28:31
Dan Sanchez
So you're like, okay, I'm looking at a proverb and it's like a well-recognized proverb. It kind it makes sense today, but I'm like, yeah, but how would this have hit? what What other things in scripture would be coming to their minds as they would have read this?
00:28:43
Dan Sanchez
Yeah. And it was like something around like love and faithfulness. You know, you want to tie bind it around your neck and write it like write it on your heart like like you're committing it to a stone.
00:28:54
Dan Sanchez
And it was like giving me just context like, well, yeah, in that day, it's like you would put jewelry around your neck to be visible for other people to see. To bind it around your neck means it's always visible.
00:29:02
Travis
Wow.
00:29:03
Dan Sanchez
Like you always like people should know this about you. Like you should love and faithfulness should be something you're known for. Also, to write things on your on a tablet of your heart, well it's like well, Moses wrote the Ten Commandments on the tablet, and it's it's almost like permanent.
00:29:17
Dan Sanchez
You're writing on tablets, a permanent thing. To write that on your heart means it's permanently inside. So it's like an exterior thing that people can see and an interior thing that's always true of you on the inside. i was like, correct that was a great breakdown, Chad G.P.T., of a single proverb of this morning.
00:29:32
Travis
I did the same thing with a verse.
00:29:32
Dan Sanchez
Yeah.
00:29:34
Travis
Everyone's heard it that like the,
00:29:40
Travis
like, oh my gosh, a rich man can't enter heaven. Just like a camel can't go through the eye of a needle.
00:29:45
Dan Sanchez
Yeah.
00:29:46
Travis
Well, I'm like chat what's with the camel and the eye of the needle thing. Cause I've heard, Oh, the eye of the needle was this route for traders to go through in the desert and the camel can't fit with all the riches.
00:29:52
Dan Sanchez
I know. Yeah. Yeah.
00:29:55
Travis
Oh no. The eye of the needle is a, no, it's a,
00:29:58
Dan Sanchez
Literal needle.
00:30:01
Travis
an archery hole on the top of the wall.
00:30:03
Dan Sanchez
Yeah.
00:30:04
Travis
And so that was the eye of the needle. Camel can't go through there. And then it was like, well, technically the word for camel in Hebrew is gamal or gamal, which is also rope.
00:30:12
Dan Sanchez
Yeah.
00:30:15
Travis
So he probably was talking about sewing needle and he probably was talking about a rope, like a big, large rope can't go through the eye of a needle, but people confuse it with camel. So the camel translation in the Bible isn't potentially is not right.
00:30:29
Travis
And I'm like, oh, my gosh. It's a misinterpretation. Anyways, so that's that was something I discovered from using.
00:30:39
Dan Sanchez
Yeah.
00:30:40
Dan Sanchez
sense Sounds like you got more confused.
00:30:43
Travis
Yeah, it was like, well, awesome. Something else that I used it for was I just had it write a script for me for the product that's heating me up right now.
00:30:54
Travis
down here, which is a gas fire pit. And I just needed to take all the information and examples they gave me. I'm like, all right, take the best of this, write me a script. That was helpful.
00:31:04
Dan Sanchez
Again, I'm on a health health phase right now where I'm using Chachi PD to guide me through fitness.
00:31:08
Travis
yeah Okay.
00:31:10
Dan Sanchez
And one of the things I was like, you know, you get those those was a scales where you can weigh yourself and they have the little electrical things to measure your body fat percentage.
00:31:19
Travis
Yes. Mm-hmm.
00:31:21
Dan Sanchez
I was talking to Chad about it and it was like, yeah, those aren't accurate. So do this one instead. and it was like the Navy formula. And it told me which measurements to take you again.
00:31:30
Travis
Okay.
00:31:32
Dan Sanchez
You just measure your neck, measure your waist. so Let me know what your measurements are. And like you're, uh,
00:31:36
Travis
Okay. Okay. But they have special tools that like pinch and then it tells you a measurement, right? So how did you measure it?
00:31:42
Dan Sanchez
no, you just, you just wrap a cord around your neck and then measure the the length of the cord.
00:31:46
Travis
Whoa, whoa, whoa. It got dark fast.
00:31:48
Dan Sanchez
Yeah, this is this is something they do in the Navy. Anyway, it's like the most it's like the easiest thing that's more accurate that you can do.
00:31:55
Travis
You missed my joke. It's funny.
00:31:57
Dan Sanchez
I don't know what you thought I was saying, but it wasn't that.
00:32:01
Travis
yes
00:32:03
Dan Sanchez
Oh, I get it now. Yeah, no.
00:32:05
Travis
who
00:32:07
Dan Sanchez
Yeah, you wrap a string.
00:32:07
Travis
yeah
00:32:08
Dan Sanchez
Let me rephrase it. You wrap a string around your neck to measure the the circumference of it And you do it it with your waist. And then there's a math equation you do based on your your height. And then it gives you your body fat percentage.
00:32:18
Travis
Okay.
00:32:19
Travis
Okay.
00:32:19
Dan Sanchez
But Chachupetee walked me through it.
00:32:20
Dan Sanchez
I gave you the calculations and then calculated it. And then I knew. I was like, oh, OK, that's where we're at. And now it's it's a good benchmark.
00:32:26
Travis
Fairly inaccurate from the from the scale.
00:32:30
Dan Sanchez
Yes.
00:32:30
Travis
like
00:32:30
Dan Sanchez
And I knew the scale wasn't accurate because the scale is just kind of doing math between like weight and height. But I'm like, I know that I'm not that. So it's less than that.
00:32:40
Travis
Right. What was it saying? You were like 24% or something.
00:32:44
Dan Sanchez
I was saying I was like 26%. I'm like, I'm not 26%.
00:32:46
Travis
oh
00:32:49
Travis
Wow.
00:32:50
Dan Sanchez
Maybe, maybe it's just vanity. I'm like, no, Navy, the Navy test puts me at 20%. That's, that's better. Yeah.
00:32:56
Travis
What's it called? this It's like a seamstress ruler or it's the, bendable ruler that they measure seamstress thing, right? Is that what you used?
00:33:06
Travis
Oh, I guess you just use a string and then you measured it on a tape measure.
00:33:08
Dan Sanchez
Yeah, yeah. I just took, had paracord, so I just used that.
00:33:11
Travis
Yeah, got it.
00:33:12
Dan Sanchez
It's called the US Navy body fat formula, apparently. So, chatTPT told me about it.
00:33:15
Travis
Got it. All right.
00:33:17
Dan Sanchez
I ran through it. I did the math. It put me at where I kind of expected more to be, but now I know.
00:33:23
Travis
Got it.
00:33:24
Dan Sanchez
And now I can keep continue using that moving forward. So, that was the way I used AI this week. Moving on to the week's poll, I ask people because of all the hype around Sora, I'm like, do you plan on using AI video in your marketing in 2026? And this was the breakdown. 47% absolutely. said And this is out of 70 votes.
00:33:43
Dan Sanchez
Not a lot votes poll.
00:33:48
Dan Sanchez
and this is out of seventy votes not a lot of votes for a poll
00:33:48
Travis
Oh, the romantics. The romantics.
00:33:52
Dan Sanchez
Yeah, the romantic people are like, no. I mean, I wasn't super surprised that most said absolutely. Again, I got i got that a lot of people follow me because I'm talking about AI marketing, so it makes sense.
00:34:01
Travis
Sure.
00:34:02
Dan Sanchez
But I think if you're not thinking about this... you really need to start thinking about this. Like it's finally coming into a point where it's like, this needs to be, this, this is going, there's going to be breakthroughs here.
00:34:08
Travis
Perfect.
00:34:14
Dan Sanchez
People are going to come up with new trends and like, just like we've already seen many trends, like the whole, like, uh, cutting, cutting glass, ASMR thing.
00:34:25
Travis
Oh, brawl, yeah.
00:34:26
Dan Sanchez
Huge. What does that mean for marketers? That nothing. That's just a trend of just entertaining content out there.
00:34:32
Travis
Satisfying video, yeah.
00:34:34
Dan Sanchez
But, but like this next couple of years of AI content is going to make a few marketers careers. You have to remember back in the social days, back, back in the days when Facebook was just getting started, we were all figuring out how to even what to post.
00:34:49
Dan Sanchez
Eventually we kind of figured it out like, oh, we can teach people.
00:34:49
Travis
Right.
00:34:51
Dan Sanchez
And if we just add a little bit of entertainment factor or add a good hook in the beginning, like we can educate people in mass and a lot of, a lot, some of them will want to buy from us.
00:34:55
Travis
Right. Yep.
00:35:02
Dan Sanchez
So like that, that eventually we need to so we need to start thinking like, okay, what can we now do with AI video that's not just making what we were doing better or faster, but it's a whole different approach Some marketers are going freaking run wild with that over the next year. It could be you.
00:35:20
Dan Sanchez
You just have to do enough experiments and play and see what's trending and try and try and try. I'm trying myself. I'm trying to throw characters in there. Unfortunately, I have this character called 404. If you haven't seen him like on the marketing already, it's like he's the kind of the TV head body character.
00:35:35
Dan Sanchez
It struggles with him though, because it's, It has to animate his face and the scene around him. And it struggles to do both at the same time.
00:35:44
Dan Sanchez
Because it's essentially two different things you have to think about. There's two screens. There's the screen and the screen of his face.
00:35:49
Travis
Oh, geez.
00:35:50
Dan Sanchez
Then Sora and VO3 struggle with that character.
00:35:50
Travis
Right.
00:35:53
Dan Sanchez
I'm like, crap. It struggle it does better with like simple characters like a bunny or a person or something like that.
00:35:59
Travis
right
00:36:00
Dan Sanchez
I'm coming up with it something not totally original, but you know not as much training data about that one.
00:36:06
Dan Sanchez
In other words, one quick promo is if you've ever started thinking about starting a podcast like this one, like the AI Driver Marketer, I'm launching or have' just launched a program called
00:36:20
Travis
I'm watching the Pikachu video. Sorry, sorry,
00:36:25
Dan Sanchez
Bro, I'm trying to pitch my podcast program. and You're talking about Pikachu.
00:36:27
Travis
sorry. sorry
00:36:30
Dan Sanchez
If you want to make Pikachu videos, no. If you want to start a podcast because you're a boutique agency owner, solopreneur, freelancer, or somebody who sells with your expertise, I...
00:36:41
Dan Sanchez
think, and I believe that starting a video first podcast is the best way to sell your expertise. Because in an age where AI is going to become more numerous when it comes to content, people are going to be looking for authenticity. People are going to be looking for so real stories from real people with real convictions they can trust.
00:37:00
Dan Sanchez
And I think we need more of these people in every single industry. I think we even need more people talking about AI and starting more AI podcasts to introduce concepts from shows like this one, from the AI-driven marketer into whole new spheres for health, for executives, for just freelancers, just...
00:37:19
Dan Sanchez
and Fill in the blank. Everybody needs to be introduced to AI. Your voice and story need to be heard. That's why I started the Solo Podcast Challenge. The next one starts in November. I do them as cohorts.
00:37:29
Dan Sanchez
And you put some money down and you win it all back. You don't even win it. You just get it all back once you complete the daily challenge. It's like a 30-minute task because most people never make it to episode seven. So we complete seven episodes over 21 days broken down into baby steps.
00:37:44
Dan Sanchez
And I walk you through step-by-step how to actually launch podcast podcast. driven by AI, but is authentically you, your stories. If you want to get in on that, go to solopodcastchallenge.com. We launched the next cohort November 1st.
00:37:57
Dan Sanchez
So check it out. Moving on though to the viral post. I forgot what I put. Oh, that's where you got the Pikachu thing.
00:38:06
Dan Sanchez
One of the crazy things that I saw that was probably my favorite was that people, there was something about Sora before. Like if you had never gone to Sora, but when it back when it was Sora 1, my kids use it all the time to make images of fan fiction things and cars and whatever.
00:38:23
Dan Sanchez
They use it all the time. And I noticed even there, like it wasn't a social network where you can comment, but you could like like posts and it would like rank them up. So it's, I don't let them on social media. It's like the first social network they were on was on Sora. And I noticed there's this propensity for Pikachu on there.
00:38:37
Dan Sanchez
Lots of people just making Pikachu images because Nintendo hadn't gotten to it yet. and didn't It wasn't as big as Sora 2 now is, even though it's only been out a few days. So that culture, of course, carried over into Sora 2 and people just started going nuts with Pikachu.
00:38:48
Travis
right
00:38:51
Dan Sanchez
It's like Sora's favorite character, or at least that culture, whoever is spending a lot of time on Sora, they love Pikachu. And they started putting Pikachu into every movie. Saving Private Ryan, The Godfather. I saw one where it was like, what was that musical?
00:39:07
Dan Sanchez
La La Land. And they were dancing under the moonlight to Pikachus.
00:39:08
Travis
No way. Of course.
00:39:13
Dan Sanchez
it It is hilarious. I'll link to it in the show notes. You have to watch it. It's cute. It's funny. what i think it's Why i think it's important for marketers is because... Again, we now have this creative tool where we can do, make anything.
00:39:26
Dan Sanchez
What does that now make possible for you and your content? We need to start thinking outside the box, outside of what we were doing and start coming up with whole new ways to get our message and our product and our market out there.
00:39:37
Dan Sanchez
Not only on Sora, but like taking Sora-like tools and putting them everywhere. There needs to be a lot of experimentation over the next year. I think we need to start doing it too. What'd you think of the Pikachu videos?
00:39:49
Travis
Seeing Pikachu hit the beaches of Normandy on D-Day. I mean, that's pretty
00:39:56
Dan Sanchez
You're like, there's a mashup I never thought I wanted to see, but absolutely do. that the pod?
00:40:01
Travis
Pikachu killing Nazis? I'm like, this is wild. Sorry, you can't say kill. Unaliving Nazis? Amazing.
00:40:14
Travis
It's wild.
00:40:16
Dan Sanchez
but
00:40:17
Travis
It's Pikachu's pod now.