As it’s Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar. However, an overrunning appointment means Robert didn’t make it to the bar, so Ian goes solo.
For this last-minute solo, Ian picks a topic he recently shared in a webinar for Marketing Profs - “The ART of Content Marketing” - where he shares the role content marketing plays in creating Awareness, Revenue, and Trust.
The main points Ian makes this week:
Marketing should focus on creating ART, not just content.
Content marketing targets the 'dark funnel' of potential buyers.
Building brand trust is crucial for long-term marketing success.
Content should be useful and address the needs of the audience.
Content should be launched and marketed like a product.
Regular audits of content strategy are necessary for effectiveness.
Enjoy!
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The Links
The people:
Mentioned this week:
Content Marketing Friday Forum Webinar - The ART of Content Marketing
The Greatest Sales Deck I’ve Ever Seen | by Andy Raskin | Mission.org | Medium
Rockstar CMO:
The Beat Newsletter that we send every Monday
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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