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Building a Personal Brand in Baseball: Setting Yourself Up for Success On and Off the Field
11 Plays1 month ago
In this episode of [Podcast Name], we dive into the importance of building a personal brand as a baseball player. Whether you’re in high school, college, or playing professionally, your personal brand is key to unlocking new opportunities—both during your career and after you retire.
We break down 6 essential steps to start shaping your personal brand, including how to tell your story, define your values, use social media effectively, and stay consistent. Plus, we’ll talk about how your personal brand can lead to sponsorships, business ventures, and a successful transition into life after baseball.
Don’t miss out on these actionable tips that will help you not just perform on the field, but create a lasting legacy off the field.
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Transcript
Introduction to Athlete Branding
00:00:00
Speaker
Welcome back to the Primal Baseball Podcast, where we help players not only improve their skills on the field, but also build their future off the field. I'm Jordy Allard, I'll be your host for today, and today we're going to be diving into the most important and often overlooked part of an athlete's career, and that's building a personal brand while you're playing.
Mistakes in Branding and Future Impact
00:00:20
Speaker
So some of the mistakes that I made during my career was not seeing myself as something more than an athlete, not working on that brand professionally outside of baseball.
00:00:33
Speaker
And this doesn't mean that you can't make into baseball. doesn't mean that you can't become a professional baseball, but making sure that that you're building a personal brand for something outside of baseball will only help you in any endeavor that you decide to venture out into, whether that be business or any other professional career that you decide to dive into.
Opportunities Beyond Playing Days
00:00:54
Speaker
So whether you're in high school, college, playing at the professional level, building that personal brand is going to be key to unlocking more opportunities for you, both during the playing days that you have and just as importantly, when your career is over.
00:01:08
Speaker
So we're talking more than just stats, your mechanics, your delivery. Your brand is going to be the story that you tell, the values you represent, and the way that you connect with the people, fans, partners, sponsors, and even future business partners if that's where you decide to go.
Understanding Personal Brand
00:01:25
Speaker
So how do you go about building this personal brand in the world of baseball? That's what we're going to break down today. so we're going to start off with some of the basics. What is a personal brand?
00:01:38
Speaker
So your personal brand is how the world perceives you. It's your reputation, who you are as a player, a person, and even beyond that. In today's world, it's not just about how you're performing on the field, but but it's also about how you're perceived off the field.
Off-field Behavior and Perception
00:01:56
Speaker
You can see many examples from today's game. We can take the MLB, for instance, right? The guys who off the field maybe have some issues or aren't well-liked.
00:02:07
Speaker
They begin to have a bad reputation around them. Maybe guys in the clubhouse don't trust them as much. So your brand really is important regardless of what level you're playing at.
00:02:19
Speaker
It's going to be shaped by the content you create, the causes you support, how you interact with your teammates, fans, brands, coaches, anybody that you come in contact with throughout your day-to-day endeavors.
00:02:32
Speaker
So you can think of it as your unique identity. So something that's going to be a combination of your story, your values, and how you communicate them to the world.
Digital Presence and Social Media
00:02:44
Speaker
So why does this matter, especially for a baseball player? Well, the landscape is changing. It's not going unnoticed anymore, right? Everything that you're doing on the field is getting noticed, but also with the digital presence and social media, your off-field persona and the partnerships that you build are going to begin to play a part in setting you up for your future success.
00:03:08
Speaker
So we can break down this personal brand into a few key elements of building it. So we can start with storytelling.
Storytelling and Authenticity
00:03:16
Speaker
So fans and potential business partners want to know who you are.
00:03:21
Speaker
It's not enough to be just a good player anymore. You have to share your journey. What's your background? Where did you come from? What struggles have you overcome? What drives you on and off the field?
00:03:32
Speaker
And this is where you begin to show your authenticity and authenticity is one of the most powerful tools in building a personal brand, whether it's a ah brand for a company or like we are talking about now, a personal brand.
00:03:48
Speaker
So when you open up and share a story, people can connect with that deeply and you go from just being a player And now you're becoming a real life person to them. Someone that they can root for, someone they want to follow, someone they want to support.
00:04:02
Speaker
People see college athletes or professional athletes and don't necessarily connect with them on a deep level because they think that they're superhuman or extraordinary or whatever it is.
00:04:13
Speaker
First off, that's not true. We're just simple human beings, but giving them a story to follow along will help them connect to you.
Aligning Brand with Personal Values
00:04:21
Speaker
So let's talk about values after that, right?
00:04:24
Speaker
What do you stand for? What are you passionate about? Right? Is it the community service, mental health, you youth development? Any baseball player who uses their platform for good and can align with good causes, right, that they care about often find that their message resonates with more fans and brands, increasing partnerships, increasing business, and all good things for you.
00:04:46
Speaker
So when your brand reflects values that are meaningful to you, it's a little bit easier to connect with the right sponsors and opportunities, right? Those brands want to partner with athletes who stand for something and who have a clear identity and mission.
Consistency Across Platforms
00:05:00
Speaker
so here's another big piece of building a brand consistency this is something that a lot of athletes overlook because building a personal brand is not a one-time thing it's not about showing up once it's about being consistent across all your platforms social media interviews public appearance right public relations PR every post we in story that you share has to reflect who you are and what you stand for, right? Fans want to know that they they can expect the same thing from you over and over because if you're erratic and crazy, obviously that works in different ways and we've seen it on social media, but are you the same person off the field that you that you are on it, right? Consistency is this is very key in maintaining a strong and recognizable brand.
Effective Use of Social Media
00:05:49
Speaker
So let's talk about social media because for those listeners that are in high school and college, this is probably more relevant to you. So this is the most powerful tool in building your personal brand today.
00:06:01
Speaker
Right? Social media platforms like Instagram, Twitter, TikTok, YouTube, and there's millions more coming out are going to give you direct access to the fans, brands, possible business opportunities, sponsors, right? So how can we use these effectively?
00:06:16
Speaker
And this gets into more actionable steps for everyone wondering how we can build the brand and then actionable steps actually do so. So Instagram and Twitter great for showing moments from your day, maybe like sharing a training routine, interacting with fans, right? Don't be afraid to show your personality and let your fans see what you like to do outside of baseball. So you can post some cooking stuff, et cetera, whatever you like to do. Why not?
00:06:39
Speaker
right TikTok is where you can be fun and creative, share the videos, behind the scenes moments. It's a platform that's just more playful. right so LinkedIn, I think that's an underrated platform for athletes because you can start sharing your professional journey, your career milestones, and even business connections that's going to support you post-retirement.
Professional Connections on LinkedIn
00:06:59
Speaker
right so I would definitely lean into LinkedIn if you're in high school and college and start that up because regardless of when it does end, your baseball career is going to end at some point and having those business connections to fall back on is going to be a great bonus and benefit for you.
00:07:15
Speaker
So the key to all of these platforms is to be authentic and consistent. Like we talked about before, engagement is just as important as the content that you post. So responding and sharing and building a community is also a huge bonus if you can begin to do that.
Endorsements and Career Transitions
00:07:32
Speaker
So you're probably wondering now, how does this personal brand translate into the real world opportunities? And a strong personal brand can help you secure sponsorships, endorsements, right, as a player and can bring in some extra income during your playing career.
00:07:46
Speaker
But brands also want to work with those athletes who have a loyal fan base and clear values. So if you're building this brand from a young age, right, you're more apt to closing on opportunities where your fan base is loyal and they follow you and what you do right because from a brand perspective i've been working a little bit in partnerships right we look for athletes who have the values that we want to share and then also we look for their fan base and what their fan base is going to do are the fan base loyal do they follow the athletes right does their does the athletes message
00:08:20
Speaker
align with our target audience and who we're targeting. Right. So from a brand perspective, we want to seek athletes who have that loyal fan base, fan base and community.
00:08:32
Speaker
And then from another perspective, once your career is over, your brand can help you transition to that business venture. great Whether it's starting a company, launching clothing lines, and opening a gym, creating your own media company, whatever it is, right you can see players like Tom Brady, LeBron, Serena have built successful post-career empires by leveraging their personal brands.
Successful Athlete Brands
00:08:53
Speaker
And obviously that's an unbelievably...
00:08:58
Speaker
unicorn example, but there's lots of players who have ventures outside of sports for that reason for when sports end. So some actual steps to leave you with today.
Steps to Building a Brand
00:09:10
Speaker
What can you do to start building your brand? few actionable steps that you could take away are defining your values, what you stand for, what makes you unique, and then you're going to start to form that foundation of your brand.
00:09:23
Speaker
And then just number two is starting to create content. sharing behind the scenes, training, personal journey. If it needs to be a fake account, do a fake account, do a burner account, whatever you got to do. Engage with your audience, start responding, asking questions, building community, and then just be consistent. Keep showing up and sharing your story. The the more you do over the long term, the compound effect, the better it's going to be in the long term.
00:09:48
Speaker
So at the end of the day, building that personal brand isn't just about securing the sponsorships or business opportunities. It's about creating your story, right? The the brand you build today can carry you far beyond the baseball field or whatever sport you play.
Conclusion and Call to Action
00:10:01
Speaker
It's going to set you up for success, not just in your playing career, but in life after the game as well. So I appreciate you guys tuning in today's episode of the Primal Baseball Podcast. I am fairly certain that it's episode 100, so appreciate you guys for listening.
00:10:17
Speaker
If you haven't done so already, follow us on Primal Baseball, P-R-I-M-A-L-B-S-B-L, on Instagram, Twitter, Facebook, and then check out our website at primalbaseball.com, P-R-I-M-A-L-B-S-B-L.com.
00:10:31
Speaker
Always feel free to reach out to us at primalbaseball.gmail.com and we will get back to your messages as soon as possible. If you'd like to be on a podcast, let us know. And until next time, see you guys later.