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S3E3 Ian Michael Crumm
189 Plays9 months ago
Thanks for listening to our episode with Ian Michael Crumm ♥️
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Transcript
Introduction to Content People Podcast
00:00:04
Speaker
Hey guys, welcome to Content People. I am your host Meredith Farley.
Meet Ian Michael Crumb
00:00:25
Speaker
Ian, thank you so much for coming on Content People. I was so excited to have you and I'm happy to get to have this convo today.
00:00:34
Speaker
For folks who might not know you, could you tell us a little bit about who you are and what you do?
Journey from Fashion to Beauty
00:00:40
Speaker
Hi, everyone. I'm Ian Michael Crumb. I'm a licensed esthetician, formerly fashion blogger. So I say fashion blogger turned esthetician. But for all my friends, you can just call me Ian. Ian Michael Crumb's my internet name. And I also host a podcast with Dr. Elise Love called Beauty Curious, which we launched
00:01:03
Speaker
This year I mix being a content creator with being a licensed aesthetician now and being a podcaster. I love the beauty curious podcast. I'm super excited to dig into that a little bit later, but you just have such an interesting creative career, aesthetician, content creator, podcaster. I think there's a lot for our audience to learn from the work you're doing, but first I'm really curious what inspired you to get into the beauty and skincare space.
00:01:31
Speaker
As soon as my hair would get a little long, I'd be like, mom, I need a haircut. Or I'd always ask her to go to the nail salon with her and ask if I could get a pedicure. I just started getting very into beauty from a young age and I think that was inspired by seeing my mom get her hair dyed and her nails done and all the things.
00:01:51
Speaker
So from a young age, I was into it. I remember at some point I asked for one of those mannequin heads that students in beauty school have that you can take the faces off of and do makeup looks on
Early Beauty Fascinations
00:02:05
Speaker
them. So I would play with experimenting with makeup on this little mannequin head my mom bought me and
00:02:10
Speaker
When I got to high school, I had mild acne, nothing crazy, but I had some mild acne and I had a few milia, which I didn't know what a milia was at the time, which anyone listening, it's basically just hardened dead skin cells that are like white bumps, different than a whitehead, but you have to have them extracted. So I ended up at a dermatologist and
00:02:32
Speaker
those extracted and then they suggested a mild chemical peel so I did that in high school and that was this hook of oh this is really cool and I started getting more into skin. I had always been into products but reading about the skin and early on in high school I started planning thinking that I was going to go pre-med when I went to college so I was taking AP calc and AP biology and these classes thinking I was
00:02:58
Speaker
going to become a derm eventually because I got so into skincare. And then a conversation with my aunt made me decide that, okay, I love skin and the idea of taking care of skin, but
00:03:17
Speaker
I'm a little all over
Becoming an Esthetician
00:03:19
Speaker
the place. I don't like to sit still. And I'm like, if I have to become a doctor and be in the same office every day, I'm going to go crazy. Now, obviously with the internet, there's dermatologists that almost do content full time and it's completely changed from 15 years ago. But anyway, so I didn't end up doing that, but I've just always gravitated towards the space. So I.
00:03:42
Speaker
started blogging, I blogged all throughout college, and then shifted from being more of a fashion lifestyle blogger to beauty content. And then realized, Oh, you know, maybe I should become an esthetician. It's not a dermatologist, but it's the more fun, sexy side of skincare. And then I went and got my license. And that's how I'm that that's the fast version of how I got to where I'm at.
00:04:09
Speaker
I love it. Although honestly, I'd take the slow version. Okay. So to go way back, I'm just, I was so curious when you were talking, do you have a very first beauty memory? A first beauty memory. Ooh. Definitely when I was younger, seeing my mom get her hair, like dyed highlights, all those different things.
00:04:36
Speaker
I asked if I could go to the hair salon with her and she would let me like experiment with hair color and have the colorist like do your hair do my hair so at some point I had skunk style highlights like it was crazy and then I asked for red hair at one point but it turned out looking pink so I started just playing around
00:04:57
Speaker
from a young age. And thanks to my mother, she allowed me to do so and funded those treatments. And I also, I guess another early beauty memory in middle school, high school, I personally would always be pretty meticulous about grooming my eyebrows and looking back at photos
00:05:18
Speaker
I think I went a little too far for my personal taste now. Too much. Yeah, I was like not 90s eyebrows but veering on. But all my girlfriends noticed how groomed my eyebrows were and I also I would groom them and then I would fill them in a bit and I basically
00:05:41
Speaker
convinced all my girlfriends in middle school, high school to start filling in their eyebrows before like people really in the late 20, 2010s. How do you say that? 20 in like, yeah, like the 20s had to feel like eyebrows really. Yeah.
00:05:59
Speaker
Yeah, before eyebrows really came back, like big and bushy and I can install my girlfriends. You should really fill in your brows. It frames your face. And so they would all ask me to tweeze their eyebrows. And then I would show them how I filled in mine. And then they all started filling in their eyebrows. It was so cute.
00:06:18
Speaker
For the record, for anyone listening, Ian has really good eyebrows to listen to. Oh, thank you. From all the plucking, they just look like this now. I barely ever touch them. Honestly, mine too. I used to get mine waxed when I was in high school. And it wasn't all gone, but definitely I think they're thinner than they would be if I hadn't done that. So I don't do anything now except fill them in. Yep.
00:06:45
Speaker
But when you were talking about it, I feel like when you were talking about it unlocked my very first beauty memory, which was my grandma taking me to the nail salon to get my nails done when I was like four or five. And I remember I got like this pearly white color that still to this day I find like comforting. It's funny. Those like early beauty sensorial memories, I think really like totally another. This is fragrance, but my grandmother always wore this.
00:07:14
Speaker
vanilla body oil from Bath and Body Shop. Oh, the Body Shop, which they just had discontinued it.
00:07:23
Speaker
They just continued a long time ago, but I just, anytime she, she still has a teeny, teeny bit in this one bottle. And I'm going to ask like a beauty friend if they can somehow construct and recreate this scent because she's obsessed with it. And every time I smell it, I have flashbacks to being a child because I'm, it's such a just fragrances.
00:07:45
Speaker
You really unlocks your memory. And anytime she wears it, I'm like, you're wearing the vanilla. She's yeah. So she wears it on special occasions. So that's another early beauty memory. Oh man. I love that. And what an amazing gift for someone to recreate your favorite discontinued perfume. Like that's.
00:08:04
Speaker
I know if anyone listening is able to do that, please contact me. I need to figure this out. Slide into his DMs. It's for a good cause. Yes, yes. All right.
Celebrity Facial Treatments
00:08:15
Speaker
We all know celebs are getting really great skin treatments, and I know you do a lot of celebs. Can you give us a little peek behind the curtain? What is a luxe, celeb level, esthetician experience or treatment like? What's the process feel like? Yeah, so I mean, it definitely depends on timing.
00:08:34
Speaker
as all facials do, like I love giving mini peels to people, but that's not something that's happening the day of like a major event. And a lot of times speaking about celeb aesthetics, it's like what's happening right before, you know, override carpet or a movie premiere, et cetera. So, I mean, there's tons of amazing lasers, microneedling, things that
00:08:59
Speaker
all the celebs are doing but a true like right before event red carpet treatment is all about lymphatic massage and like sculpting the face, draining the face of any buildup fluids. A lot of times someone's flying to go to like a film festival or some sort of screening and
00:09:19
Speaker
flying naturally bloots you. So getting some sort of lymphatic facial massage post-flight is great to make sure you look snatched, as we like to say. So my treatments a lot of times are very massage heavy. I like to use different cryo techniques like cryo wands. I also use some EMS in my signature facial, which is electronic muscle stimulation.
00:09:46
Speaker
Think of like a new face device. I have a device called the Pure Lift, which stimulates the muscles. So when you use it, if you feel your face twitching and it helps tighten the muscle and lift the face. So it gives a temporary effect, but then with repeated use, it's essentially like working your face out. So I always try to get clients using devices like that on a regular basis. And then obviously in my treatments, it's like,
00:10:16
Speaker
at least a 20-minute massage, doing a lot of hydration. It's a lot of hydration as well if you think someone's either getting this the day before or maybe the morning of a big event and then later in the day going into hair and makeup for an appearance. So hydration is
00:10:34
Speaker
Massage and hydration are the two biggest things. Any sort of super hydrating sheet mask, moisture mask. I normally end up doing multiple masks and serums and leave them super dewy because normally the makeup artist will reset the skin, but I like to make sure it's basically drenched with hydration before they're going to get that additional glam.
00:10:59
Speaker
So like day of nothing abrasive, you're just, you're massaging, you're draining, you're lifting and you're moisturizing. And yeah, nothing abrasive. And I think a lot of people love to pick and prod. And if you need to extract something, you really got to do it with enough time to let your skin heal. Actually, this wasn't first lip treatment, but recently the other week,
00:11:26
Speaker
met a bride who was getting married in two weeks and I tried getting her to go in to get some Millie extracted and it was just basically the timing was too tight with her schedule and her wedding and getting them extracted. You really have to be careful with doing things that are going to cause inflammation within the skin because then it'll show its redness or whatnot. So yeah, celeb treatments pre-event are super heavy on hydration.
00:11:53
Speaker
muscle sculpting and lymphatic drainage. So lymphatic drainage and muscle sculpting, different muscles stimulating the muscles, lifting them like a workout. And then lymphatic drainage is a bit softer and going through the lymph passages of the face to actually drain lymph fluid that is built up, which a lot of times happens if you drink a lot or from flying. So it's basically those three main things.
00:12:21
Speaker
Do you know Gracie Norton? She's big on TikTok and Instagram. She's... I'm better with faith. Is she another esthetician? I know, but she's like health, wellness, hormone balancing. I really like her, but she talks a lot about facial massage for like lymphatic drainage. I do that almost every day, but I'm wondering for folks who are not celebs, who cannot go to see you, is there anyone who's... You're like, look, if you need to learn how to massage your face, go watch this video.
00:12:52
Speaker
I really like Patricia San Pedro, who, I believe she's based in Miami, but she does a lot of facial videos, facial massage videos, other beauty treatments. So yeah, I like her. And she's also actually an esthetician as well. Oh, cool. Thanks.
Future Beauty Trends
00:13:11
Speaker
Is there anything happening right now in the beauty skincare space that you think is especially exciting ingredient product or device that you think is gonna start to blow up a little bit? Ooh, I think exosomes are really going to take a forefront. So essentially an exosome, it helps with cellular communication in the body, but specifically speaking to the skin. They're really not,
00:13:38
Speaker
in a ton of products that a lot of people haven't talked about them very much. A friend of mine
00:13:45
Speaker
Pietro Simone is a esthetician between here in London. And I know he's been speaking about them more and doing specific treatments. They can be on the quite pricey side. So I think there's going to be some innovation coming there that gets the costs down, but there are some other products that I can't actually say what they are, but I know that they're coming out in the new year. So I think exosomes are definitely going to take a forefront and then
00:14:14
Speaker
There's been a lot of just innovation overall in devices that you can get at say a dermatologist's office, whether it's like a new form of microneedling. Morpheus 8 has taken the forefront in terms of PR and what's broadcasted, but there's a bunch of other microneedings devices that are hitting the market that are great. There's a newer Acne laser Abiclear from Kuterra, which
00:14:40
Speaker
has shown amazing results for someone who really struggles with acne and has a different therapy instead of putting someone on Accutane. So I think they'll continue to be more devices hit the market. This is blending into predicting trend, but exosomes for sure in terms of ingredients. And then
00:15:04
Speaker
lookout for microneedling devices that are being enhanced and improved in terms of RF and how they disperse heat within the skin when it's punctured and some additional lasers. Sorry, that was a long-winded answer. There's a lot to unpack within the beauty space. And sometimes I'm like, I hope I know what's hitting the market, but there's just so many launches all the time that
00:15:33
Speaker
It does take a lot to be well-read up on everything. Yeah. What's your skin routine right now? What are you using and really liking? This is where I do as I say, not as I do. I'm definitely switching up my routine more than I would ever tell anyone to switch up their routine.
00:15:54
Speaker
I'll probably, I'm just going to call it some products that I love because it's hard to say. This is my routine I use every day. Cleansers, I feel like I, the most comfortable switching faster and trying just cause it's, you wash it on your face, you wash it off. I normally trying mostly all gentle cleansers and most cleansers nowadays have amazing formulations and don't really strip the skin as they did 10, 15 years ago. So.
00:16:21
Speaker
I use a lot of gel cleansers, foaming cleansers. I looked at my shower this morning and as I mentioned, I do get PR. So I think I have 25 cleansers in my shower. So it depends on the day, but I love the sensorial sensation of washing my face. So I definitely always wash my face with two different cleansers in the shower, make sure I'm super clean.
00:16:45
Speaker
There's this pH balancing, basically like serum gel from a brand called Kat Berkey that I love. So it works to balance. It's not really a toner, it's more of an essence, but it essentially is meant to balance the pH of the skin before you put on another serum moisturizer. That product I've really been using a lot and I feel like it's making my skin look great. What else do I like?
00:17:09
Speaker
There's a exfoliating mask from Jordan Samuel Skin. It's a mandelic exfoliating mask. So mandelic acid is on the heavier side in terms of molecular weight. So it's more of a surface exfoliation. It's more gentle than like a BHA or an AHA. So I really like mandelic acid for sensitive skin types. And he makes a really easy to use gel mask that you just wipe on and easily wipe off.
00:17:37
Speaker
for a gentle exfoliation.
00:17:40
Speaker
I'm all about SPF. I'm always talking about sun safety, skin protection. So I'm a big L2MD stan. I do work with them a lot to be fully transparent and disclose, but I use UV clear almost every day. There's also a sunscreen from Live Tinted, which is an influencer backed skincare brand. It's on the newer side. They have a SPF called Huguard, which has almost like a peachy orange tone. So it's like a universal tint.
00:18:09
Speaker
for all skin tones, but that's a beautiful mineral formulation that blends in really well. I really like that product. I also work with a brand called Beauty Stat, founded by cosmetic chemist Ron Robinson. I adore him. He has a really amazing vitamin C product, so I use that pretty frequently.
00:18:31
Speaker
And then moisturizers as well. I feel like that's a product I feel more confident kind of swapping faster than like certain serums. I also have a lot of different moisturizers in my cabinet. I have one from skin fix, the triple lipid barrier. The barrier plus triple lipid peptide cream is one I go back to all the time. I have the vitamin C cream from cat Berkey. I could sit here and talk, tell you products I love for five hours and I'm sure people will get bored and tune out, but those are,
00:19:01
Speaker
Some of my top ones, if I, if I'm advising on skincare routine, I always say in the morning, make sure you're washing your face, getting off like any excess product from the night before a single cleanse is fine. Make sure you're using some sort of antioxidant serum to help with sun protection, vitamin C. There's a bunch of other antioxidants. You could do a melon serum. There's one from Meaningful Beauty, Cindy Crawford. That is great and very OG product.
00:19:29
Speaker
Then sunscreen, some hydration with the moisturizer and SPF obviously. And then at night, I always advise a double cleanse, getting any makeup sunscreen off and then a second cleanse to really cleanse your skin using some sort of toner, pH balancer, like the Kat Berkey one I mentioned. And then you can go into different serums, whatever that may be, treatment serum, and then
00:19:51
Speaker
I like to use it, it's winter now, so I like to use a really thick moisturizer, I have pretty dry skin. So I normally layer up two layers of moisturizer, but definitely always antioxidant and sunscreen during the day and double cleansing at night, key steps.
00:20:08
Speaker
Good practical advice. I like it. Thank you. I could listen to you talk about that stuff for hours.
Launching Beauty Curious Podcast
00:20:14
Speaker
We'll have to do an episode on my podcast or something and just go all in on all the products. Yes, totally. I'll have to walk you through my routine and you can like smash or pass everything that I use. I'd love that. Are you at least using sunscreen every day? Fingers crossed. Of course. Yes, of course. Okay. I won't go into all my details, but I've got a robust routine.
00:20:37
Speaker
Okay, good. I'd love to hear it at some point. All right, but yeah, let's talk about the Beauty Curious podcast. So it's with Dr. Elise Love, a board certified dermatologist. I love listening to it. I think you guys have such a nice, easy banter, but you also, it's they're quick and they're full of awesome advice. Can you tell us a little bit about it? How did it come about? Just various events and started hanging out and
00:21:01
Speaker
last fall or wait this is coming on and then in the fall of 22 she approached me and was like will you launch a podcast with me and I'm very used to
00:21:13
Speaker
concocting ideas and pitching people. So the fact that she pitched me, I was like, hey, do you want to do a podcast? I said yes instantly. And then we talked about it more and decided, yeah, we really want to do this. So we started early. We started planning January of twenty three and got the pieces together. We landed on wanting to launch in May.
00:21:35
Speaker
of last year because it's May of Skin Cancer Awareness Month. I speak a lot about skin cancer prevention and awareness and so does she at being a dermatologist. So it aligned, hey, let's launch and do something really impactful. So our launch episode, we did all about melanoma explaining what is melanoma. How do you spot it? How do you
00:21:57
Speaker
work to prevent it, how do you protect your skin? So that was our launch episode. And yeah, we basically think through every episode, like a university class or university course might be a better way to classify it. So when you listen to an episode, it's intentionally the start.
00:22:17
Speaker
is every episode is about a specific topic. So melanoma, we did an episode about hair and how it's structured. We did an episode about led light and explaining what is led light. So the start of every episode is meant to be like that topic for dummies or that topic for just the novice, someone who's just getting into it. If you don't know what led light is, like here's the four one one, here's the top level information.
00:22:47
Speaker
And then about 10 minutes in, we take you to like the 201 class where we start getting a little bit deeper. And by the end of it, we always encourage our guests or we, if it's a episode just between the two of us, then we are, we always encourage to like nerd out at the end. And that's if there's clinical data or heavier information, we're like, let's really go there. So.
00:23:10
Speaker
We hope anyone listening, even if you didn't know the topic, you get the basics throughout the beginning and then a little bit more in the middle. And then by the end, hopefully you feel like an expert yourself. And the whole point of the podcast is really just to empower the listener to make an informed decision on themselves. We are working with very select brands in terms of partnering and supporting the podcast.
00:23:34
Speaker
Every time we do an episode, it has to be an educational episode that's a specific topic that we think is going to benefit the listeners. So we will mention products and get into.
00:23:47
Speaker
and get into kind of the nitty gritty of a product, but it's definitely at the end of episodes and it's after we educate around that topic that it relates to. So for instance, we partnered with K18, which is a hair brand and they have a proprietary, the K18 molecule that helps with restoring the strength of hair, damaged hair. We had their head scientists come on and basically explain what is hair, like how's hair build up?
00:24:17
Speaker
How does hair get damaged? How could you prevent damage naturally in terms of just not doing certain things to your hair? And then if you do have damaged hair, how can you fix that? And then we go in and we speak about their product, but it's all centered around educating about
00:24:31
Speaker
Like, why do these things happen to us, whether it's our skin, hair, nails, and how can we address a concern via preventative measures and rigorously tested products? I do think it's so cool how you guys are so thoughtful in the way that you structure the episodes. I think so much work on the back end from you two leads to a really light lift as a listener, I'll say that, because
00:24:58
Speaker
You're the way you guys explain it and you walk everyone through it. It's really accessible. And I'd say for anyone who's interested in beauty, but maybe feels like jumping into some of the deeper podcasts is like a bit much. You guys are such an awesome resource and starting place. I really like it a lot. Thank you.
00:25:20
Speaker
Hey guys, interrupting this interview for 10 seconds to talk about Medbury. Medbury is a social media agency that I founded in 2023 and we produced this podcast. Our promise is pretty simple. We create social media strategies that really, really work.
00:25:35
Speaker
We offer LinkedIn, Instagram, and newsletter management for founders, execs, entrepreneurs, public figures, and brands. Our clients often see significant results within just a few weeks of us working together. We're fun to work with, and we'd love to help you. You can check out our website, sign up for our newsletter, or shoot us an email. Everything's in the show notes. Okay, back to the interview.
Building a Social Media Presence
00:26:14
Speaker
Um, it's very, it's definitely very, it's definitely very difficult. And it's so a lot of our listeners are marketers or content creators. I'm sure they'll be interested in some of that behind the scenes on the podcast. And I always want to be pulling out tips around content creation.
00:26:34
Speaker
I feel like I'd be so remiss if I didn't mention that you have a huge Instagram following, like more than 250K followers, right? It's around there. I forget the exact number. Yeah, I have to go look. So can you talk a little bit about how you built that up and what it takes to maintain that follower base? Yeah, so I've been in content. It's been 12 years, I think, 12, almost 12 years.
00:27:03
Speaker
Actually before Instagram, I was, I used to Tumblr blog and then I Wordpress blogged and I would blog every day when I was in the like fashion personal style space. And so I really built my initial social presence around fashion and style and early days in Instagram, it was a personal account. And then I started promoting my blog on it. And at one point I.
00:27:30
Speaker
had like a big influx from getting on the explore page, which years ago, the explore page like wasn't, you know, like now it's just curated. So like hyper curated per person, but the explore page used to be like a lot of people saw the same explore page. So you would actually get a pretty big uplift of traction if you were on the explore page.
00:27:56
Speaker
That was like an early boost in the early years, but it's really just been a slow build because over the years I've done different media partnerships. I used to work with like GQ magazine, details magazine, Refinery29 on various, like with details, I used to syndicate my blog posts and content with them and have done some activations with those other outlets. So there was a lot of just kind of events and opportunities.
00:28:25
Speaker
over the years that it just kept growing. In terms of maintaining it, I definitely feel like there's been times where it plateaus and then I've had this shift from fashion to beauty and there's people that definitely stick and then there's people that drop off and then you get new peoples. I like where I'm at. I don't, I think like almost everyone's talking about
00:28:50
Speaker
micro influencers and your engagements engagement so amazing as a micro creator with a smaller account and it is true because after so long it's like you can't reply to all the DMS and then people want you to reply and then
00:29:05
Speaker
you might not reply to them all and then they drop off or they stay and then the algorithm changes. So it's definitely a lot of things to consider. I think just sticking with it is simple advice, but is truly what I've done because to be transparent, I've had times where I'm like, what am I doing? And it feels plateaued and especially with
00:29:30
Speaker
so many outlets now. There's TikTok and name all the major social channels, but they are constantly evolving, which is exciting because it means new opportunity, but it also means there's one more plate in the air. Whenever Instagram adds a new feature, it's exciting because they normally prioritize boosting that feature, whether
00:29:50
Speaker
But it's like when carousels came out or when reels came out. So if you're an early adopter within a new feature, you can see a great uptick, but that also just means that it gets one more plate in the air. I think for now, everything's definitely had, and it has been for a while, but shifting to video, I still really do like photo content on Instagram. It's my Instagram's always been.
00:30:16
Speaker
More on the aspirational side, my TikTok now is wildcard. Like it's, I'm a lot more raw and less, uh, less posey. My, my Instagram still has a fashion spin to it, but in terms of maintaining it, I think to maintain.
00:30:32
Speaker
Instagram now you really have to be doing reels. I should frankly up how many reels I do because I'm a little picky on it. And there's a lot more video content that gets posted on TikTok versus Instagram. But friends in this space as well all swear by posting reels all the time. And that's really how I think accounts nowadays are continuing to grow.
00:30:58
Speaker
There's so many creators now. You really have to be posting very frequently. So what do you think the future of beauty content looks like on
The Evolving Beauty Industry
00:31:09
Speaker
social? Do you have a sense of what that might be in the next year, 18 months? I think because there are so many creators in general, the professional space also will continue to evolve.
00:31:20
Speaker
I think after getting my license, brand's interest in working with me definitely increased just because I have credentials and have a formal license around speaking to skin and can physically touch and treat people's skin with facial services. Dermatologists, especially on social have continued to
00:31:42
Speaker
scale and get larger and larger the past few years. And I think they'll continue to do so because people love hearing that medical opinion. It's not medical advice on the internet, but hearing someone who has a medical degree, being able to speak to specific skin concerns. So that's been very popular and this is a biased opinion, but I do, I've seen more and more estheticians. I feel like the esthetician is
00:32:10
Speaker
the middle ground. We're not dermatologists, but we do know about a lot of skin conditions and we aren't diagnosing any of them, but in treatment room can help ease symptoms and make people feel more empowered and beautiful with various treatments. And I think estheticians historically try more products than a lot of derms. I know a few estheticians who are doing hybrid
00:32:38
Speaker
practice doing educational content on the internet and then obviously doing facial treatments. And a lot of them are starting to ramp up and do more and more content because they see a white space there. I love following institutions. I love following you. It's like going back to your story of you're like, I wanted to be a Derm, but I'm also like a creative, very energetic person. And it's like the perfect person to be.
00:32:59
Speaker
Yeah. Actually, you'd mentioned a speech. I know you've given some big speeches like at Women's Wear Daily. How do you prep for those? What's that experience? Oh, I love public speaking. I think it's me telling myself, you have to fake it to yourself so then you do it. I have been told I'm pretty good at doing public engagements.
00:33:20
Speaker
But I definitely get major butterflies before everything, which I hope is just a sign that I care about it. But yeah, I think for any public speaking, you have to go into it just assuming they have no context as to who you are. Really be analytical of yourself, of how you're going to speak to the audience at WWD. It's a very informed audience. But obviously if that was a public event, not to beauty professionals,
00:33:48
Speaker
it'd be a little bit more broad. So I always like to just write out all my ideas and make sure that I'm not trying to speak to the wrong target audience when I bring up a certain point, but I do get the butterflies. I definitely get the butterflies and I don't know if they'll ever go away.
00:34:06
Speaker
Yeah, no, I think you're so right. Context is so key and you can tell when you go to events and someone's speech is just canned and they give it to the same audience no matter what. We had on the podcast Amanda Hennessy, who's a public speaking coach, and she's pro butterflies. She's like what you're saying. It means you care. It means you have
00:34:26
Speaker
energy and enthusiasm around the topic. I thought I listened to every episode but I might have missed that one so I'm definitely going back to make sure I listened to that one. Amanda's great. I bet you'll like her.
Podcast Conclusion and Support
00:34:38
Speaker
Ian, this has been so much fun. We will link to your pod in the show notes.
00:34:42
Speaker
I think everyone should listen to it, anyone who's interested in beauty, and we'll of course link to your Instagram. Is there anywhere else folks could find you? I realize I've been sleeping on your TikTok. We can put that in there. I haven't followed you on TikTok. My managers have been on me for years to post more on TikTok. I've finally been doing it. It is a lift, but I'm getting there. Some new content releasing this year.
00:35:06
Speaker
on that channel. I'm really excited about it. Yeah, Instagram and the podcast and TikTok are the three main channels for my website as well. So we'll put them on the show notes and everyone check them out. And thank you so much. This was really fun. Thank you so much, Meredith. I absolutely love this podcast and was honored that you asked me to be on it. So thank you.
00:35:32
Speaker
Hey content people, do you mind if I call you that? If you like the show, there are a few ways you can stay in touch and support us. The first is you could subscribe or follow wherever you get your podcasts. That way you won't miss an episode. The second is you could leave a five star rating and a review.
00:35:48
Speaker
Those make a really big impact. I know they're kind of a pain and they take a little bit of time, but if you're feeling generous and you've been listening to the show, I'd appreciate it so much. And the third is you could sign up for the Content People newsletter. The link is in the show notes. We share news about the show and episodes. And I also write a lot about the intersection between work and creativity, which is kind of at the heart of so many of these Content People conversations. We also love feedback. If you want to request a guest or a topic,
00:36:17
Speaker
Pit yourself to be on the show, advertise with us, learn more about Medbury's social media, or otherwise just be in touch, shoot me an email. I would love to hear from you. It's Meredith at medburyagency.com. That's M-E-D-B-U-R-Y, agency.com. I will throw that in the show notes too. All right, until next time.