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Target These Homeowners To Find Easy Deals!
336 Plays13 days ago
Getting to know the homeowner doesn't just start at the doors, and it's important to exhaust your options. This episode is gonna go through how I use my favorite feature on Solarscout to pick out prospective homeowners.
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Transcript
Taylor's Journey to Success
00:00:03
Speaker
Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong. went from $50 in my bank account and struggling for groceries to closing 150 deals in the year and cracking the code on why sales reps fell.
Avoiding Mistakes in Solar Sales
00:00:19
Speaker
I teach you to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.
00:00:31
Speaker
What is a solopreneur you might ask? solopreneur is a new breed of solopro that is willing to do whatever it takes to achieve mastery and you are about to become one.
00:00:42
Speaker
So some of you already know that I run my own door-to- door to door sales team here in San Diego. And as we are gearing up for the summer, I realized if we do the same thing we always did, we're going to get the same results.
00:00:54
Speaker
But if I want to increase my deal flow, I need to do something different to get an advantage.
Introducing SolarScout
00:00:58
Speaker
Then we discovered an app called Solar Scout, but it's not a door knocking app. It's a data platform that shows us who is likely to go solar in our market.
00:01:07
Speaker
It shows us who has previously applied for solar but later canceled the deal, who has moved in recently, and even how much electricity the homes are using in a given neighborhood. It's been working for a lot of teams across the country and now I'm on board too.
00:01:21
Speaker
I'm going to be one of the first two SolarScout in San Diego so I decided to partner up. But I told them, hey, I'm going to talk about SolarScout on my show, you need to give my listeners a great deal. And they did.
00:01:32
Speaker
So go to solarscout.app forward slash Taylor and book a demo with them and you'll get 10% off your first month when you sign up. That's solarscout.app forward slash Taylor.
Preview of SolarCon Event
00:01:44
Speaker
Okay, back to the show. Hey, what's going on, solopreneurs? Today, I'm going to talk about a little known stat, little known hack that got me two deals last week that I forgot about.
00:01:56
Speaker
So perk your ears up. You're not going to want to miss this. Welcome to the show. My name is Taylor Armstrong. We're here to help you close more deals, generate more leads and referrals, and have a much better time in the solar industry and make you a lot more money. Hope you're doing awesome. Hope you're getting your bags packed. We got SolarCon right around the corner. Matter of fact, next episode, we are going to have the one, the only Solar Joe, Joe Musa Kill on.
Strategies Using SolarScout Data
00:02:20
Speaker
He's going to give us a little preview of what's to come. But I was just actually going over the agenda myself and I'm just blown away. um
00:02:29
Speaker
Just so many insane speakers. I think it's safe to say this is going to be probably the best value that you could ever get from an event. I mean, it's free, free 99 to hear Tony Robbins and so many other speakers that are just going to blow it out of the park.
00:02:45
Speaker
So grab your tickets. Can't wait to see you there. Shoot me a message if you're coming. um As I've said many times, if you want to get some sweet bonuses, including a chance to come and hang with yours truly here in San Diego, and do some deals.
00:03:00
Speaker
Would love to have you send in either the ah confirmation code for hotels, if you purchased it through our link in the show notes, or if you happen to upgrade your tickets or buy a ticket before they yeah made them free.
00:03:16
Speaker
Yeah, only paid upgrades only, unfortunately, but Grab however you're coming. We'll love to see you there, hang with you. um Some more details coming soon. can tune in into the next episode. But today's episode, it's all about how can we get you an extra two deals this week? Okay, so I'm going to give out a secret. I don't think a lot of people are doing that. You can go out, try this week, get you a couple extra deals. Okay, but this secret, I will say it's going to make it
Sales Success Stories with SolarScout
00:03:43
Speaker
way easier if you use a tool called SolarScout.
00:03:47
Speaker
Many of you have heard of SolarScout. They're one of our sponsors here on the show. So a huge shout out to them. um I'm sure you've heard our little, ah you know, features, our little ads that we do for them. And it's because I truly believe in their products and it has made me just a lot of extra money um since I've been using them. hey And the feature is this.
00:04:07
Speaker
um you You got your new move ins and some of you are saying, OK, well, SolarScout has new move ins, but you can get that on a Zillow. You can use Redfin. They'll show the homeowners. Yes, they do. But here's the kicker.
00:04:21
Speaker
The reason I like SolarScout so much is because on top of showing the new move ins for areas, it also shows where their previous address was. okay And why is that important? Because you can target people that came from out of state.
00:04:36
Speaker
And for us here in California, especially, it's been a game changer. If you can catch someone that is out of state. They haven't been
Building Rapport with SolarScout
00:04:44
Speaker
bombarded by solar companies.
00:04:47
Speaker
I was just looking back on several of my deals from new move ins. Most of them, um the ones that were just, I would say the lay downs are from out of state.
00:04:58
Speaker
ah So don't be doing this in my neck of the woods. But for those that are listening in different parts, this can be insanely valuable. Now, I'm sure there's other data sources. sure there's ways you can figure out to get hold of this data, but SolarScout, it has it all in one place, filters them out, just makes it insanely easy to go to out-of-state new move-ins.
00:05:18
Speaker
Now, top of that, another powerful feature is it shows the age of the person that's in the home. So are you sick of getting the, I might be moving objection.
00:05:30
Speaker
Here's how you just never have to deal with that again. Go target the people above retirement age that are new move ins fit that criteria. And then chances are they're never moving from the house.
00:05:41
Speaker
mean, if they move into a house and they're over 65, they're not moving again. Come on. There's no way. So if you are sick of dealing with that objection, oh, this isn't my forever home i might be moving.
00:05:53
Speaker
Yeah, you can overcome it, but make it make life easier. Target the people. i call it cherry picking. I love doing it. Go to the ones that are most likely to buy. Okay, so i'm going to tell you a story about the two deals I got last week and the reason i was reminded of how powerful this is.
00:06:11
Speaker
And um they weren't even on purpose. actually wasn't targeting them through Solar Scout. um I did see that they were move ins, but I didn't look at where they move from. just kind of happened by by circumstance.
00:06:25
Speaker
So the first one moved in from Utah, actually, which Utah is where I grew up. And what was funny is I was talking to her. i do my presentation. i say, hey, is this?
Refreshing Sales Strategies
00:06:37
Speaker
She says yes. And then I know that she's from Utah. I can see in the in Solar Scout that she came from there. But I'm like, OK, how do I make this not weird? i don't want to just be like, hey, you're from Utah, right?
00:06:49
Speaker
Sounds a little creepy. Sounds a little stalkerish. I'm like, how can i bring that up without sounding like a creep? So I start going through my presentation. I get to the part where I'm talking about, oh, we're having to buy so much power from out of state.
00:07:02
Speaker
There's a power shortage in the state of California. um So people have just been paying crazy amounts. ah But it's funny, was actually talking to some of your neighbors, telling them I'm from Utah, and it's just insane how much more we pay than from where I grew up.
00:07:16
Speaker
So I threw that line in. She, of course, says, oh, I'm from Utah, too. And then instant rapport. Start building off of that. Have a good conversation about Utah. And then it's down to business.
00:07:28
Speaker
Book the appointments. Same day appointment. Go back in two hours. She's stoked about it. Get her locked down. And so that's how powerful powerful it is.
00:07:39
Speaker
Hey, maybe that's another thing you can target. Maybe if you're from Texas, you target all the people that are from Texas. You know, it might be driving around depending on where you're from. If you're from Rhode Island, I'm sorry, it's probably going to take a while to find a yeah jackpot of all the Rhode Island people.
00:07:55
Speaker
and First date that came to my mind, that's probably not super populous. But ah yeah, the point is there's so many different ways you can target these people. And whether you're using a tool like SolarScout or not, it just should be something you're thinking about. How can I make my conversations easier?
00:08:12
Speaker
How can I be a detective out there? How can I find the ones that are most likely to buy? Because we can knock every door. I've done it for years and I still get in the habit of just knocking door after door after door. But especially where I'm at here in California, and there's so many people with solar.
00:08:28
Speaker
ah There's so many people that have been approached about it. In my head, I'm just thinking, OK, how can I make this ah as likely as possible that I'm going get in front of people that um are more open to solar rather than just pounding door after door after door?
00:08:43
Speaker
Hey, so think about that. Again, powerful tool, SolarScout. If you have not done a demo with them, would highly recommend just go do a demo. You're going to learn just a lot of things that you could use, whether you decided to invest in SolarScout or not, um which they do have a ah more inexpensive, um just like a single member version.
00:09:04
Speaker
Last I talked with them. um But then the other one from last week got two deals on the week. The second one was another one from one of our setters. Exact same situation. um was Wasn't necessarily a person that was targeted, but I got in the home.
00:09:19
Speaker
We got talking. Found out he had moved from Virginia, been in the home but about a year, which is another cool thing. You can see how long they've been in the home on Solar Scout. um Because, yeah, if you've targeted new move ins, you know that that's one of the downsides. is If you get people where where they're super new, the objection is pretty much always, oh, I want to wait and i wait how long.
00:09:42
Speaker
or wait longer in the home, see how high my bills get, see what I'm using. And it can be a tough one to overcome, can be done. Actually, the the one from Utah that I got last week, she'd only been in the home a month or two. So it can definitely be done. But if you want to make that even easier, then target people that have been in the home for a year.
00:10:01
Speaker
um You're not going to get that, right? Because a year is the data you need to build an accurate proposal. Back to the story, this guy, he had been in the house for a year, was from Virginia, and was another one that was just, hadn't really looked into solar, um didn't know what was new about it.
00:10:18
Speaker
He was coming back to California. He grew up here. He was moving back after being in Virginia for, I think, 20, 30 years or something. And, ah you know, just went through it with him. And pretty straightforward, close, um pretty smooth. So think about those things, um add them to your arsenal.
00:10:36
Speaker
What I like doing is switching between strategies. So I will just go knock straight doors. But for me, what makes this job interesting, what keeps it fresh is instead of just going out door to door to door, maybe one one day I'm targeting new move ins.
00:10:50
Speaker
Another day um I'm working homes that are spread out where I of have to drive to them. Another day I'm working, um you know, just townhome type home, other types of homes that aren't targeted as much. And I like balancing between strategies because it just keeps it fresh.
00:11:07
Speaker
um I do definitely recommend work in a neighborhood until you've talked to the majority of people, um because that's going help you just build a ton of rapport with the whole neighborhood. So that's definitely a good thing, too.
00:11:18
Speaker
You don't want to just drive around, you know, 100
Upcoming Announcements Teaser
00:11:21
Speaker
percent of the time. I think it's nice to mix it up, though, and have different arrows in your cryp quiver different things to make it interesting and different things to keep the job fresh.
00:11:31
Speaker
So I hope that helps someone out there. If you are in a rut, go try different strategies, go check out SolarScout. And again, we have a preview for SolarCon coming up the next episode. So whether you're coming or not, check out the preview. It's just going to make you want to come even more if you have not gotten your tickets.
00:11:49
Speaker
So if you don't want to be sold on coming, then I guess skip that episode. But we're bringing some heat and I know there's going to be some big announcements. um Just got off the phone with Joe. And yeah, we've got some pretty exciting announcements coming up on the next podcast.
00:12:04
Speaker
So check it out. Go get some deals this week and we'll talk to you next time. Hey, solopreneurs, quick question. What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs and learn from their experience and wisdom in less than 20 minutes a day?
00:12:20
Speaker
For the last three years, I've been placed in the fortunate position to interview dozens of elite level solar professionals and learn exactly what they do behind closed doors to build their solar careers to an all-star level. That's why I want to make a truly special announcement about the new learning community exclusively for solar professionals to learn, compete, and win with top performers in the industry.
00:12:43
Speaker
And it's called Solcitee. This learning community was designed from the ground up to level the playing field and give Solar Pros access to proven mentors who want to give back to this community and help you or your team to be held accountable by the industry's brightest minds for, are you ready for it, less than $3.45 day.
Introducing Solcitee Community
00:13:02
Speaker
and forty five cents a day Currently, SoulCity is open, launched, and ready to be enrolled. So go to SoulCity.co to learn more and join the learning experience now. This is exclusively for solopreneur listeners, so be sure to go to SoulCity.co and join. We'll see you on the inside.